Category: Mobile Marketing

Big Data, Marketing Technologies, Mobile Marketing, Platforms&Software

4 Tips to Maximize Your Brand’s Reach on Instagram’s IGTV

June 28, 2018

Via: Adweek

Instagram is, unsurprisingly, the second-most-popular mobile social networking platform. After being acquired by No. 1 seed Facebook over six years ago, the image-focused application has arguably overtaken Snapchat with its Stories function, introduced addictive new features and partner apps such […]

Marketing Technologies, Mobile Marketing, Other technologies

Five brands infusing AR with experiential marketing

June 26, 2018

Via: Econsultancy blog

We’ve previously seen a plethora of brands achieve this through immersive pop-ups, live events, and marketing activations. Now, many are incorporating another big trend into the mix – augmented reality. By blending digital elements with real world events, AR further […]

Marketing Technologies, Mobile Marketing

Engage Your Live Event Audience on Mobile

June 22, 2018

Via: Target Marketing

It is officially my favorite time of year: industry event season. Trade shows, conferences, conventions … I love them all, and I can’t get enough of watching our clients’ carefully crafted event strategies engage huge audiences in real-time through booth […]

Marketing Technologies, Mobile Marketing

How a ‘Weird First Date’ Could Improve Mobile Advertising

June 13, 2018

Via: Adweek

To work toward solving the kinks in mobile advertising, The Wall Street Journal is turning to CMOs to work through solutions. The “WSJ Brand Council,” as it has been dubbed, will come together for an inaugural meeting at the Cannes […]

Marketing Channels, Marketing Technologies, Mobile Marketing, Social Media Marketing

Why Digital Real Estate Is the Best Way for Brands to Grow

May 29, 2018

Via: Target Marketing

Despite the flashy “Retail Apocalypse” headlines, the truth is retail is alive and growing. Yes, some legacy retailers are struggling to adapt to the tidal wave of new technology and consumer demands that define today’s retail market, but innovative retailers […]

Content Marketing, Marketing Technologies, Mobile Marketing

Enter the Age of IoT-Enabled Intelligent Content Marketing

May 22, 2018

Via: Target Marketing

Content and media have long been the driving forces behind advertising, marketing, and brand reputation. Today, with the evolution of mobility and the Internet of Things (IoT), businesses can now deliver strategic content to customers with unprecedented levels of efficiency, […]

Marketing Channels, Mobile Marketing

Mobile Gaming: A Safe Haven for Marketers

May 8, 2018

Via: Target Marketing

A recent report by eMarketer highlighted how frequently marketers are exposed to issues around brand safety. Compounded by growing hesitancy around digital advertising, in the wake of the Cambridge Analytica and Facebook scandal, brands should remain vigilant when it comes […]

Marketing Technologies, Mobile Marketing

4 Interactions Consumers Have With Their Mobile Devices

May 3, 2018

Via: Target Marketing

We’ve been together for over a decade and are attached at the hip. At least once an hour, I find myself consulting it. Yes, I’m talking about my smartphone, and I’m guessing you feel similarly attached to yours. The relationships […]

Marketing Technologies, Mobile Marketing

Developing Content for Your Mobile Audience

April 17, 2018

Via: Duct Tape Marketing

Have you ever seen content on a mobile device that you’re excited to read and click through to view it only to realize you need to squint or zoom in to read it? It’s frustrating, not only because it’s inconvenient, […]

Marketing Technologies, Mobile Marketing

Is it time to have another look at Accelerated Mobile Pages?

April 12, 2018

Via: Econsultancy blog

Since its release, Accelerated Mobile Pages (AMP) has been a major bone of contention within the SEO community. Like other search agencies, at Zazzle Media we’ve been banging the ‘site speed’ drum for a while with an aim to improve […]