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Tag: social media


Marketing Channels, Social Media Marketing

3 Effective Bottom-of-the-Funnel Marketing Tactics for Social Media

December 5, 2019

Via: Target Marketing

At this point, every marketer knows how important social media is for building a presence and making sales. However, marketers also know that selling products or services on social media requires a vastly different approach than “spray and pray.” This […]


Marketing Channels, Social Media Marketing

A Question for Marketers: Is It Social or Is It Media?

December 4, 2019

Via: Target Marketing

Facebook has 2.45 billion monthly users. Given that reach, it’s hard to classify Facebook as anything other than a mass media outlet. Compare Facebook’s reach to some of the most-viewed television broadcasts: 600-650 million people worldwide watched the Apollo 11 […]


Social Media Marketing

An Instagram World With No ‘Likes’ — How Does the Test Impact Advertisers, Users?

November 26, 2019

Via: Target Marketing

Instagram made a big move. What’s the official motive behind testing a social media world with no “likes”? The CEO of Instagram, Adam Mosseri, stated in the announcement that the test in the U.S. and Canada was “about creating a […]


Marketing Channels, Social Media Marketing

Rewriting Marketing Rules for Gen Z Social Platforms

November 13, 2019

Via: Target Marketing

Our first true social natives are coming of age. Gen Z now holds over $44 billion in buying power and brands need to take notice sooner rather than later. Not only do young consumers now have more of their own […]


Content Marketing, Marketing Channels, Marketing Technologies, Social Media Marketing

7 Digital Marketing Trends to Consider for 2020

November 4, 2019

Via: Chief Marketer

What are biggest digital marketing trends for 2020? More—as in more influencer marketing, more content, more web video and more of what will get digital consumers engaged with your brand online. Here are seven key digital marketing trends that you […]


Marketing Channels, Social Media Marketing

The Keys to Epic Engagement on Social Media

October 25, 2019

Via: BufferSocial

It doesn’t get much better than a moment of delight on social media. We love the brands who deliver these moments to customers (as customers of some of these brands, we particularly love when it happens to us). And we […]


Email Marketing, Marketing Channels, Social Media Marketing, Web Advertising

Omnichannel Marketing Is Preferred by 85% of Consumers

October 22, 2019

Via: Target Marketing

With the advent of the Internet and social media, choosing the right marketing channel to distribute your message to your target audience and create a stronger relationship with them is now more complicated. With all these choices, what’s important is […]


Big Data, Platforms & Software

Facebook Wants to Know the Apps You Download and Delete

October 21, 2019

Via: Adweek

Whether you’re deleting an app that’s buggy, draining your battery or taking up too much precious phone space, Facebook wants to know. According to archived developer documents from the company and confirmation from multiple sources with knowledge of Facebook’s internal […]


Big Data, Platforms & Software

Twitter and YouTube Rethink Verification, Causing Problems for Content Creators and Brands

October 21, 2019

Via: Adweek

The coveted checkmark debuted on social media profiles when Twitter introduced its verification process in 2009, but 10 years later, users are still trying to reach an understanding of how the process works for some platforms. The latest flare-up was […]


News

How Social Media Will Factor Into the Next Presidential Election

October 17, 2019

Via: Adweek

Now that the next presidential election is getting closer, it is interesting to propose some hypotheses on the role social media will play throughout the election cycle. Although the election itself is more than a year away, many candidates are […]