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Tag: social media


Marketing Channels, Social Media Marketing

Ads on Facebook may not be that important for brands after all, Forrester data shows

January 13, 2021

Via: Marketing Dive

How important is Facebook’s advertising platform to online brands and retailers? One potential clue can be found in last year’s ad boycott by companies frustrated with Facebook’s handling of misinformation and hate speech. According to previously unpublished data from Forrester […]


Marketing Channels, Social Media Marketing

How to Build the Perfect Facebook Ad Audience

January 13, 2021

Via: Search Engine Journal

Over 6 million businesses are using Facebook ads to get their message across, but few understand how to make Facebook ads work for them. Without the right Facebook ad audience, they never meet their ideal customer where they are, leaving […]


Marketing Channels, Social Media Marketing

Top Social Media Listening Tools to Turn Followers into Customers and Brand Ambassadors

January 11, 2021

Via: Convince and Convert

Social media listening has come a long way in the past decade. These days, every brand is using brand-name monitoring. Yet, few brands take full advantage of social media listening. While it is great for improved customer support (for example: […]


Marketing Technologies, News, Other Technologies

8 marketing trends to watch for in 2021 as aftereffects of a volatile year linger

January 4, 2021

Via: Marketing Dive

Even as vaccine developments provide a clearer timeline for a pandemic recovery, 2021 is set to be another volatile year for marketers. If anything, the digital ecosystem is primed for a bigger shakeup as Apple’s controversial tracking changes go into […]


Email Marketing, Marketing Channels

6 Reasons Why Having an Email Marketing List Is Better Than Any Social Media

December 28, 2020

Via: Entrepreneur

With the dominance of social media marketing, sending traditional, plain text emails might seem old-fashioned. However, that couldn’t be further from the truth. In fact, when it comes to bringing in new customers and keeping old ones engaged and profitable […]


Big Data, Marketing Channels, Marketing Technologies, Mobile Marketing, Platforms & Software, Social Media Marketing

Facebook Adds New Features for Group Admins

December 14, 2020

Via: Adweek

Facebook will begin introducing several features for group administrators in the coming days. The social network is changing the format of topics for groups from tags to hashtags, giving admins and members a more familiar way to categorize and browse […]


Marketing Channels, Social Media Marketing

Facebook antitrust cases could accelerate power balance shift for social media

December 10, 2020

Via: Marketing Dive

In moves that could shift the balance of power in social media and the wider digital ecosystem, the Federal Trade Commission (c) and more than 40 states on Wednesday filed separate antitrust lawsuits accusing Facebook of being a monopoly that […]


Marketing Channels, Social Media Marketing

Facebook Adds New Tools for Automotive Advertisers

December 3, 2020

Via: Social Media Today

It may not initially seem like an ideal fit, but Facebook is becoming increasingly influential in the car purchase process, and connecting users to relevant deals for their next automotive purchase. Indeed, Facebook reported last year that around half of […]


Marketing Channels, Marketing Technologies, Mobile Marketing, Social Media Marketing

Twitter Makes Frequency Capping Available for All Ad Campaign Types

December 3, 2020

Via: Social Media Today

Twitter has added a new control option for marketers by making frequency capping available for all campaign types globally. As explained by Twitter: “Marketers know one key component of campaign success is effective audience reach. That’s why we are introducing […]


Content Marketing, Marketing Technologies

How to Use Your Content Marketing to Seed Your Lookalike Audiences

December 2, 2020

Via: Search Engine Journal

Content marketing, when done right, can produce remarkable results for a business. This is precisely why an increasing number of business owners focus on producing quality content to achieve their business goals. But the thing is, not everyone is effective […]