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Tag: social media


Marketing Channels, Social Media Marketing

5 Easy Steps To Running An Effective Social Media Audit

June 23, 2022

Via: Convince and Convert

Over three billion people around the world use social media every month. Out of this, 75% feel that social media platforms play a key role in their purchasing mindset. This shows how a good social media strategy is a must […]


Big Data, Platforms & Software

Twitter expands e-commerce features with Shopify partnership

June 23, 2022

Via: Marketing Dive

Twitter’s partnership with Shopify, whose customer base last year grew from 1.7 million to more than 2 million merchants, gives marketers another tool to support their e-commerce efforts. Those marketers include online merchants, newer digitally native brands or more traditional […]


Marketing Channels, Social Media Marketing

3 Key Elements to Effectively Target Gen Z with Social Media Advertising

June 22, 2022

Via: Convince and Convert

Let’s cut straight to it. How the heck do we reach Gen-Z through social media advertising? It’s already halfway through 2022 and approaching this generation seems like the most daunting task. Gen-Z knows the ins and outs of the latest […]


Editorial

Social Media Platforms Adopt the EU’s New Anti-Disinformation Rules

June 22, 2022

Via: Natalie Dunn

Fake news and misinformation have plagued most social media platforms since their beginning, and the recent pandemic proved just how dangerous it can be. However, censorship was never part of these platforms—all of which rely heavily on user-generated content to […]


Marketing Channels, Social Media Marketing

5 Steps to Crafting an Authentic Social Media Presence For Your Business

June 17, 2022

Via: Entrepreneur

When it comes to social media marketing, authenticity is key, but curating an authentic brand identity that helps you stand out online, helps you build trust and helps you gain visibility on social media platforms can be quite challenging. From […]


Marketing Channels, Social Media Marketing

Could TikTok Be A Search Engine? For Many Users, It Already Is

June 17, 2022

Via: Search Engine Journal

TikTok was spotted testing a new search feature, raising questions about its viability as a search engine. Interestingly, many people already use it as one. According to a screenshot shared on Twitter, TikTok is starting to show suggested search terms […]


News

Instagram expands in-app prompts to limit screen time and harmful content

June 16, 2022

Via: Business of Apps

Responding to criticism of harmful content exposure and the effects of too much social media screen time on younger users, Instagram this week added in-app prompts that aim to redirect users away from negative content and spending too much time […]


Marketing Channels, Social Media Marketing

6 Types of Social Media Ads That Drive Solid Results

June 16, 2022

Via: Convince and Convert

We can all agree that an organic social media strategy is great, mainly for its cost advantage. But it also takes a lot of manpower and time to get your content in front of the right eyes. Investing in different […]


Marketing Channels, Social Media Marketing

Research Reveals TikTok’s Impact On Consumers’ Purchase Journeys

June 15, 2022

Via: Search Engine Journal

TikTok shares the second installment of its Path-to-Purchase Report, a study that shows TikTok’s impact on consumers’ purchase journeys – from discovery to consideration to post-purchase evangelism. The latest research gives brands several interesting insights into how they can harness […]


News

Twitter’s offensive tweet warnings are proving effective

June 14, 2022

Via: Business of Apps

Twitter recently took a closer look at how effective its offensive tweet warnings are. First launched in 2020, the feature auto-detects potentially insensitive or offensive terms and tweets, and prompts users to verify if they still wish to post the […]