Tag: social media

July 10, 2024

TikTok’s advertising momentum is slowing as uncertainty over a potential U.S. ban looms. By the numbers: Ad spend on TikTok grew 19% year-over-year in March, cooling to 11% in April and 6% in May. Total ad spend from January to […]

July 8, 2024

The mere mention of math can bring back haunting memories of unfinished exams and complex equations. But what if I told you that the math we’re about to explore confirms a lot of what you already intuitively know about SEO? […]

July 2, 2024

Building a quality pipeline right now is a challenge, and Google isn’t making it any easier. Changes in how traffic and leads are coming to your site have probably shifted, yet lead generation is still a top priority. It’s critical […]

July 2, 2024

Local business owners consistently face a familiar digital marketing conundrum. With a myriad of options available and seemingly growing daily, including the recent introductions of AI into the mix, how do you determine the best and most effective approach for […]

June 24, 2024

The political divide in the U.S. is well-documented. The Pew Research Center says a growing number of Republicans and Democrats view people in the opposite party as “more closed-minded, dishonest, immoral, and unintelligent than other Americans.” In 2020, we saw […]

June 10, 2024

Google Ads is finalizing the rollout of its new design to all markets starting Aug. 30, retiring the old interface for desktop users. The big picture. First launched in 2023, the new Google Ads design overhauls how the product is […]

June 3, 2024

Instagram is experimenting with a new ad format that prevents users from scrolling until they view a video ad in their main feed. Why it matters. The move could significantly boost ad exposure for brands but risks alienating users who […]

May 16, 2024

Amid an upfronts week that’s seen increased streaming competition, YouTube is claiming a position as top dog when it comes to engagement. The company cited Nielsen data that shows YouTube has stood as the most-watched streaming platform in the U.S. […]

May 8, 2024

Your lack of social media guidelines could discourage employees from becoming brand advocates and even applicants from joining your company. I speak from personal experience. When I first joined LinkedIn, my profile said I worked for a “Bay area Fortune […]

May 8, 2024

TikTok is positioning itself as a prime destination for search discovery, touting its community-driven approach as a key differentiator from traditional search engines. New insights. TikTok released new insights emphasizing the platform’s role in driving discovery across the marketing funnel: […]

May 1, 2024

HTML meta tags have been called one of the most important aspects of SEO for quite a long time. And you know what? This is still true. You may (and should) write good content, attract backlinks, and do your best […]

April 25, 2024

Meta’s ad revenue increased 27% in Q1 2024, a significant improvement over the 4% growth it saw in the same quarter a year ago. Advertising revenue was $35.6 billion in Q1 2024 compared to $28.1 billion in Q1 2023. This […]

April 24, 2024

Are you seeking to broaden your marketing horizons and harness the vast opportunities LinkedIn has to offer? You’re in the right place! This comprehensive guide dives deep into LinkedIn advertising, offering expert insights and strategies to refine your campaigns and […]

April 23, 2024

TikTok is no longer just an entertainment platform – it has rapidly evolved into a powerful search engine, particularly for the younger generation. With a staggering 74% of Gen Z using TikTok as their go-to search platform in 2024, brands […]

April 22, 2024

Social media influencers are prominent figures. They dominate the online world and social apps we use daily to become household names. Social media platforms have elevated individuals around the world to reach an audience of millions, with YouTube, Instagram, TikTok, […]

April 18, 2024

Advertisers might be able to purchase ads on Meta’s Threads platform as early as the second half of this year. That’s according to a Digiday (subscription required) report citing multiple sources. Why we care: Brands and marketers will soon have […]

April 17, 2024

Google announced several new advertising initiatives to help brands capitalize on YouTube Shorts, the company’s short-form video platform. In a blog post, Google unveiled YouTube Select Shorts, a curated content lineup where advertisers can place Shorts ads alongside popular videos. […]

April 15, 2024

Google’s Danny Sullivan disputed the assertions made in a Reddit discussion that Google is showing a preference for Reddit in the search results. But a Redditor’s example proves that it’s possible for a Reddit post to rank in the top […]

April 10, 2024

In today’s tumultuous waters of digital marketing, user-generated content (UGC) has emerged as a mighty wind in brands’ sails. Fan-driven content enables higher audience engagement and fosters a closer sense of community, which is one of the reasons you should […]

April 9, 2024

LinkedIn content has been analyzed to identify posting best practices that lead to the highest success rates. A new study conducted by Socialinsider reviewed posts shared by active accounts between January 2022 and December 2023 to determine which content generates […]