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Tag: social media


News

Ad Council teams with government, media networks on coronavirus PSAs

March 18, 2020

Via: Marketing Dive

The COVID-19 pandemic has quickly escalated in the U.S. over the past week, and the Ad Council’s multipartner, cross-channel campaign aims to establish a clear message on how people should behave to slow the spread. The Ad Council is the […]


Marketing Channels, Social Media Marketing

LinkedIn rolls out Conversation Ads, aimed at to improving personalization in messaging

March 17, 2020

Via: Marketing Land

Conversation Ads are coming to LinkedIn. The ad format builds on LinkedIn’s current Message Ads (formerly Sponsored InMail), featuring full-funnel campaigns with options for multiple customized calls-to-action such as product education, webinar sign-ups, or eBook downloads. The new ad product […]


Big Data, Marketing Channels, Platforms & Software, Social Media Marketing

Snapchat’s Biggest Advertiser Is… TikTok

March 13, 2020

Via: Adweek

While Snapchat and TikTok compete for the attention of young mobile-first audiences, Snapchat has also been happy to take the upstart streamer’s ad dollars. So much so that, according to the ad sales intelligence company MediaRadar, TikTok is the single […]


Marketing Channels, Social Media Marketing

Facebook tests program that lets users link brand loyalty accounts to earn, see rewards in the app

March 13, 2020

Via: Marketing Land

Facebook confirmed Friday that it is testing a new program that allows users to easily view their points and rewards from brands within the Facebook app. Sephora will begin piloting the new program in the U.S. next week, a spokesperson […]


Editorial

6 Email Marketing Trends to Look Out for in 2020

March 9, 2020

Via: Laura Brenen

Email marketing has come a long way since Gary Thuerk sent out the first-ever mass-email in 1978—back then, 400 recipients were considered a “mass”. Nevertheless, this email blast resulted in about $13 million in sales. Today, email marketing is still […]


Marketing Channels, Traditional Marketing

How agencies are helping CMOs break down barriers to digital transformation

March 5, 2020

Via: Marketing Land

“At this point, what isn’t digital?” said Jennifer Fey, the senior vice president of digital media for Firewood when asked how her global digital marketing agency works with clients undergoing digital transformation. “It’s easy to be glib about this, but […]


News

Report: online advertising growth slowing but still growing

March 2, 2020

Via: CMO

The growth in the Australian online advertising market has slowed, but still achieved 5.6 per cent year-on-year expansion to reach $9.3 billion expenditure for the 2019 calendar year, according to the Interactive Advertising Bureau (IAB) Australia Online Advertising Expenditure report. […]


Marketing Channels, Social Media Marketing

How to tackle rising Facebook CPAs

February 21, 2020

Via: Marketing Land

With more advertisers and bigger budgets crowding onto Facebook and Instagram, acquisition costs are climbing. Advertisers can make their social ad dollars go further by re-thinking campaign fundamentals. “You need to make sure you’re scaling your available inventory for click-through […]


Marketing Channels, Social Media Marketing, Web Advertising

Unilever increases spend on purpose-driven marketing

January 31, 2020

Via: Marketing Dive

Unilever’s investment in purpose-based marketing is a noteworthy commitment from one of the world’s largest advertisers to an approach that’s drawn significant interest from the industry. While research such as Kantar Consulting’s Purpose 2020 report states that brands with purpose […]


Marketing Channels, Social Media Marketing

Influencer Marketing Can Have Great ROI and You can Prove It

January 28, 2020

Via: Target Marketing

In my previous post, I discussed how influencer marketing will become a prominent marketing tactic in 2020. In this post, I would like to share what is working and what influencer marketing needs to do to become a trusted channel. […]