Marketing Channels, Social Media Marketing
June 23, 2022
Via: Convince and ConvertOver three billion people around the world use social media every month. Out of this, 75% feel that social media platforms play a key role in their purchasing mindset. This shows how a good social media strategy is a must […]
Big Data, Platforms & Software
June 23, 2022
Via: Marketing DiveTwitter’s partnership with Shopify, whose customer base last year grew from 1.7 million to more than 2 million merchants, gives marketers another tool to support their e-commerce efforts. Those marketers include online merchants, newer digitally native brands or more traditional […]
Marketing Channels, Social Media Marketing
June 22, 2022
Via: Convince and ConvertLet’s cut straight to it. How the heck do we reach Gen-Z through social media advertising? It’s already halfway through 2022 and approaching this generation seems like the most daunting task. Gen-Z knows the ins and outs of the latest […]
June 22, 2022
Via: Natalie DunnFake news and misinformation have plagued most social media platforms since their beginning, and the recent pandemic proved just how dangerous it can be. However, censorship was never part of these platforms—all of which rely heavily on user-generated content to […]
Marketing Channels, Social Media Marketing
June 17, 2022
Via: EntrepreneurWhen it comes to social media marketing, authenticity is key, but curating an authentic brand identity that helps you stand out online, helps you build trust and helps you gain visibility on social media platforms can be quite challenging. From […]
Marketing Channels, Social Media Marketing
June 17, 2022
Via: Search Engine JournalTikTok was spotted testing a new search feature, raising questions about its viability as a search engine. Interestingly, many people already use it as one. According to a screenshot shared on Twitter, TikTok is starting to show suggested search terms […]
June 16, 2022
Via: Business of AppsResponding to criticism of harmful content exposure and the effects of too much social media screen time on younger users, Instagram this week added in-app prompts that aim to redirect users away from negative content and spending too much time […]
Marketing Channels, Social Media Marketing
June 16, 2022
Via: Convince and ConvertWe can all agree that an organic social media strategy is great, mainly for its cost advantage. But it also takes a lot of manpower and time to get your content in front of the right eyes. Investing in different […]
Marketing Channels, Social Media Marketing
June 15, 2022
Via: Search Engine JournalTikTok shares the second installment of its Path-to-Purchase Report, a study that shows TikTok’s impact on consumers’ purchase journeys – from discovery to consideration to post-purchase evangelism. The latest research gives brands several interesting insights into how they can harness […]
June 14, 2022
Via: Business of AppsTwitter recently took a closer look at how effective its offensive tweet warnings are. First launched in 2020, the feature auto-detects potentially insensitive or offensive terms and tweets, and prompts users to verify if they still wish to post the […]
June 17, 2022
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