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Tag: social media


Marketing Channels, Social Media Marketing

Three New Instagram Tools for Social Media Marketers

January 24, 2020

Via: Chief Marketer

Marketers still mourning the disappearance of the “like” count from Instagram will welcome the new tools the platform recently rolled out for users of its native offering. They allow marketers to track which posts result in the most growth for […]


Content Marketing, Marketing Channels, Marketing Technologies, Social Media Marketing

9 E-Commerce and Social Media Marketing Trends for 2020

January 23, 2020

Via: Target Marketing

Between increasing competition and decreasing attention spans, standing out as a retailer — be it online or offline — proves more and more challenging. Below are nine e-commerce and social media marketing trends that Loomly has identified, which come with […]


Content Marketing, Marketing Technologies, News

Taking content governance to the next level with AI

January 23, 2020

Via: Digital Marketing Magazine

Content governance rarely hits the headlines, but since Facebook recruited Nick Clegg as its image “fixer,” it has received more attention. Part of Clegg’s role was to help Facebook address criticism around the posting of harmful or inappropriate content. His […]


Marketing Technologies, Other Technologies

What We Can Expect From Audio Marketing in 2020

December 23, 2019

Via: Adweek

The importance of brand experience has jumped from a low-ranking priority straight to top of mind. Brands are now asked to tap into their audience’s subtle and shifting feelings while showcasing their own. It’s the kind of stage, where everything […]


Marketing Channels, Social Media Marketing

Twitter Will Fund the Development of a Decentralized Social Media Standard

December 11, 2019

Via: Adweek

Twitter will be funding the development of “an open and decentralized standard” for how social platforms operate, according to the company’s CEO. In a tweet thread on Wednesday morning, Jack Dorsey announced that Twitter would be financially backing an independent […]


Marketing Channels, Social Media Marketing

3 Effective Bottom-of-the-Funnel Marketing Tactics for Social Media

December 5, 2019

Via: Target Marketing

At this point, every marketer knows how important social media is for building a presence and making sales. However, marketers also know that selling products or services on social media requires a vastly different approach than “spray and pray.” This […]


Marketing Channels, Social Media Marketing

A Question for Marketers: Is It Social or Is It Media?

December 4, 2019

Via: Target Marketing

Facebook has 2.45 billion monthly users. Given that reach, it’s hard to classify Facebook as anything other than a mass media outlet. Compare Facebook’s reach to some of the most-viewed television broadcasts: 600-650 million people worldwide watched the Apollo 11 […]


Social Media Marketing

An Instagram World With No ‘Likes’ — How Does the Test Impact Advertisers, Users?

November 26, 2019

Via: Target Marketing

Instagram made a big move. What’s the official motive behind testing a social media world with no “likes”? The CEO of Instagram, Adam Mosseri, stated in the announcement that the test in the U.S. and Canada was “about creating a […]


Marketing Channels, Social Media Marketing

Rewriting Marketing Rules for Gen Z Social Platforms

November 13, 2019

Via: Target Marketing

Our first true social natives are coming of age. Gen Z now holds over $44 billion in buying power and brands need to take notice sooner rather than later. Not only do young consumers now have more of their own […]


Content Marketing, Marketing Channels, Marketing Technologies, Social Media Marketing

7 Digital Marketing Trends to Consider for 2020

November 4, 2019

Via: Chief Marketer

What are biggest digital marketing trends for 2020? More—as in more influencer marketing, more content, more web video and more of what will get digital consumers engaged with your brand online. Here are seven key digital marketing trends that you […]