Tag: social media

September 24, 2020

Despite the continuing threat of the COVID-19 pandemic and its surrounding economic fallout, the percentage of people who believe environmental issues should take a backseat to economic or well-being issues dropped 13 points, from 54% to 41%, over the past […]

September 21, 2020

Since July, influencers have prepared for a potential ban of TikTok in the U.S., with some testing rival platforms like Triller and Instagram Reels. Though there likely won’t be a mass exodus of creators from the popular social video app […]

September 18, 2020

Havas Group’s majority acquisition in Camp + King reflects the growing importance of digital and social media marketing expertise, a trend that has accelerated during the pandemic. The deal also comes as the broader marketing industry faces the prospect of […]

September 15, 2020

With skepticism swirling around Oracle’s agreement to become the “trusted technology partner” of TikTok in the U.S., marketers will be closely watching to see if the enterprise tech firm’s new role signals a death knell for the app that has […]

September 14, 2020

The use of AI has accelerated in the months since COVID-19 first gripped the world. With consumers seeking contactless or non-touch interfaces and AI tools expanding their capabilities, it’s clear that AI has a growing impact on customer experience and […]

September 4, 2020

The latest report from the WFA and The Observatory International offers another sign that marketers — at least at large, global companies — are accelerating the in-housing of key functions during the pandemic. For their research, the groups polled 53 […]

September 3, 2020

The comparably positive spending outlook for digital media indicates that marketers are prioritizing platforms that have seen a significant increase in usage during the pandemic, including social media and search. The double-digit lift in expected spending on connected TV (CTV) […]

August 27, 2020

When Bernard Acoca was named CEO of El Pollo Loco in 2018, the restaurant chain was still spending 98% of its media budget on TV and print media — years after digital media had disrupted the marketing landscape. With a […]

August 24, 2020

Changes in society – especially the big ones that are defined as “eras” – typically come with plenty of time to garner information, plan, and prepare. COVID-19 landed smack in the middle of our lives with no such warning system. […]

August 21, 2020

Extreme Reach’s study has a few interesting takeaways for marketers as the pandemic’s impact continues to be felt on how and where they purchase video ads, as well as on consumer consumption habits. This is especially true as online video […]