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Tag: social media


Marketing Channels, Marketing Technologies, Mobile Marketing, Social Media Marketing

Marketers’ Facebook boycotts are just the 1st step toward change

June 30, 2020

Via: Marketing Dive

Adizzying number of marketers have in recent days announced plans to pause advertising on Facebook and other social media sites, as civil rights groups ratchet up the pressure on platforms to curb hate speech. The snowball effect mirrors past pullbacks […]


Big Data, Customer Data

Analytics Audit 101: Identify issues and correct them to ensure the integrity of your data

June 25, 2020

Via: Marketing Land

One thing online businesses need to use as a cornerstone of their business decision making process is their digital analytics data (analytics data from a variety of sources: i.e. web analytics, search console, paid search, paid social, social media, etc.). […]


Marketing Channels, Traditional Marketing

Agile marketing in the era of COVID-19, BLM and recession

June 16, 2020

Via: Marketing Land

A good friend asked me an interesting question the other day: How can a company in the email space build equity in today’s market? It was interesting to me because I talk about this a lot, in forums like this […]


News

Volkswagen overhauls marketing after backlash from racist ad

June 12, 2020

Via: Marketing Dive

Volkswagen’s latest failure illustrates that even in 2020, brands are still not getting diversity and inclusion right in their marketing. The company owned up to the mistake — albeit ex post facto — but will likely continue to face criticism […]


Marketing Channels, Social Media Marketing

9 Key Discoveries in 2020 Social Media Research 

June 10, 2020

Via: Convince and Convert

2020 social media research demonstrates that platforms like TikTok and WhatsApp are starting to make their mark on young audiences and are becoming the hottest social networks. Recently, our friends at Edison Research and Triton Digital released their 2020 Infinite […]


Marketing Channels, Social Media Marketing

Social Media Listening for Non-Profits: A How-To Guide

June 9, 2020

Via: Convince and Convert

For non-profit organizations, every marketing task can be a serious challenge. Many have limited budgets and small teams, but raising awareness about the causes and collecting donations takes a lot of work. Getting people to see the organization and trust […]


Marketing Channels, News, Social Media Marketing

Social Commentary in Authentic Brand Messaging

June 9, 2020

Via: Target Marketing

Should brands act, behave, and communicate like people? I’m sick and angry. It may seem like 1968 this past week — but folks, it’s 2020. Can’t we have a generation raised that eschews privilege based on race, and just respects […]


Marketing Channels, Traditional Marketing

How to Build a Partner Marketing Strategy

June 8, 2020

Via: Target Marketing

Partner marketing, also referred to as partnership marketing, involves two brands collaborating to promote each other’s products and services. It’s a great way for brands that have complementary interests to find support and benefit from each other’s reach and resources. […]


Marketing Channels, Web Advertising

Record digital ad revenue preceded slowest quarter in a decade, IAB finds

May 29, 2020

Via: Marketing Dive

U.S. digital ad revenue rose to a record $125 billion last year, up 16% from 2018, according to the Interactive Advertising Bureau’s semiannual report prepared by PwC. Much of that growth was powered by bright spots digital audio and video […]


Marketing Channels, Social Media Marketing

Facebook Marketplace is open for businesses selling new products

May 27, 2020

Via: Marketing Land

There is an old misconception that Facebook Marketplace is still only a C2C platform similar to Craigslist. That is no longer true. In its initial stages, Facebook Marketplace was only offering individual users the opportunity to list and purchase items […]