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Tag: social media


Advertising Technology

Intent Targeted Ads Outperform Paid Search in B2B

January 8, 2019

Via: Aberdeen

Do you know what you are spending to attract a target account to your website? Most companies haven’t done the analysis. Would it surprise you to learn that in our Media Audits we found that the average paid search cost […]


Content Marketing, Marketing Technologies

A Month-by-Month Look at the Most Engaging Brand Content on Social Media in 2018

December 28, 2018

Via: Adweek

Brands were more creative than ever in their social media posts this year and connected with audiences by raising awareness of social issues, according to social media analytics company Unmetric. “Burger King enlightened fans with the importance of net neutrality, […]


News

2019 Will See a Change in How Sports Are Processed Over Social Media

December 24, 2018

Via: Adweek

This past year in the world of sports has been full of new advancements, conversations and controversies on social media. Through social sponsorship, brands moved into the forefront and commanded the narrative on social media during major moments, from Coca-Cola […]


Content Marketing, Marketing Technologies

How Content Marketing Budgets Will Be Spent in 2019

December 18, 2018

Via: Target Marketing

While social media and Google Ads are both key marketing channels, content marketing is one of the marketing tactics that makes them go. You need great content to have any hope of ranking with SEO, building a Facebook audience or […]


Marketing Channels, Social Media Marketing

6 Social Media Trends to Keep Your Eye on Heading Into the New Year

December 18, 2018

Via: Adweek

Approximately 2.77 billion. That’s the estimated number of people that will be using social media by 2019. We’ve come a long way from the days of Myspace in the early 2000s and from when there were less than a billion […]


Big Data, Customer Data

Consumers Yearn for Privacy, and Marketers Will Need to Respect That in 2019

December 17, 2018

Via: Adweek

If you thought social was a fast-moving space before 2018, the turbocharged changes we’ve been experiencing this year may have left you at the very least confused and, at worst, lying in a dark corner in the fetal position. I […]


Email Marketing, Marketing Channels

Ditch the Call to Action in Your Cold Email Strategy

November 15, 2018

Via: Target Marketing

Think about the last time a salesperson piqued your interest with a cold email, then stopped. They didn’t try to coerce or steer you. Instead, they were silent … acknowledging your right to choose to engage or walk away. We […]


Marketing Channels, Social Media Marketing

Brands Have 24 Hours to Respond to Customer Comments on Social Media

November 8, 2018

Via: Target Marketing

This isn’t even about a brand crisis. Customer comments on social media represent expectations — 83% of the writers require brand responses within 24 hours, finds a new survey. Here’s what marketers need to know about what customers expect. Clutch, […]


Marketing Channels, Social Media Marketing

4 Questions to Spark Your Next Big Social Media Marketing Idea

October 31, 2018

Via: Target Marketing

The social media marketing landscape is constantly evolving. But at its heart, social media is a creative medium. To get your creative juices flowing for your next social media post or campaign, here are five social media marketing idea questions […]


Marketing Channels, Social Media Marketing, Web Advertising

Global Virtual Marketplaces, Social May Be Keys to Online Marketing Success

October 23, 2018

Via: Target Marketing

Companies expanding their business to global markets often launch multilingual websites to serve their new customers. This is particularly common when entering emerging markets, where consumers crave access to foreign brands but prefer transacting in their native languages. Harnessing global […]