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Tag: social media


Marketing Channels, Social Media Marketing

Facebook Marketing: An In-Depth Guide For Beginners

January 26, 2023

Via: Search Engine Journal

Every month, 2.98 billion people around the globe open up their laptops or smart devices and navigate their way to Facebook. That’s roughly a quarter of everyone in the world, visiting the same social media platform, every single day. Mark […]


Marketing Channels, Social Media Marketing

Planning for 2023: Snapchat Posting Tips

January 24, 2023

Via: Social Media Today

Snapchat posting tips As noted, while Snapchat isn’t as big as the other major players in the space, it remains a critical connection tool for many younger users, with Snap’s own data showing that Snapchatters are 5x more likely to […]


Marketing Channels, Social Media Marketing

Twitter Launches Test of Ad Targeting Based Specifically on Search Queries in the App

January 24, 2023

Via: Social Media Today

Twitter has launched a new ad option that will enable advertisers to place Promoted Tweets within specific search results, enabling more specific targeting based on user intent. As noted by Twitter, ‘Search Keyword Ads’ will enable marketers to hone in […]


Marketing Channels, Social Media Marketing

Planning for 2023: LinkedIn Posting Tips

January 23, 2023

Via: Social Media Today

Amid the various shifts at the major social platforms over the past 12 months, LinkedIn has quietly gone about its business, developing new tools for creators to better showcase themselves in the app, and new options to facilitate digital meetings […]


News

Top 3 Must-Haves for Your Digital Marketing in 2023

January 18, 2023

Via: Martech Zone

Social Media Social media has become an essential component of any digital marketing strategy. It is nothing new for digital marketers. It is, however, entirely new almost weekly regarding how consumers utilize social media. Before, the main way to research […]


Marketing Channels, Social Media Marketing

For 52% of marketers, economic uncertainty is key driver for increase in social media app ad budgets

January 17, 2023

Via: Business of Apps

Over the last few weeks, we’ve seen social media emerge as one of the hottest media targets for app and mobile advertisers in 2023. More than half of marketers are looking to boost their ad spending on social channels and […]


Marketing Channels, Social Media Marketing

How to Use Social Media to Build Credibility

January 17, 2023

Via: E-Marketing Associates

Social media provides many ways to connect with existing clients and make new connections, but many mistakes can occur on the internet and these social platforms. Unfortunately, your digital footprint can be challenging to erase in many cases. If you […]


Marketing Channels, Social Media Marketing

Ad spending on TikTok defies advertising slowdown

January 17, 2023

Via: Digiday

Every downturn is good for someone. Take TikTok, for instance. Even as marketers continue to scrape dollars back wherever they can, whether that be from TV or Facebook, they can’t stop pouring money into the short-form video app. And that’s […]


Marketing Channels, Social Media Marketing

Planning for 2023: TikTok Posting Tips

January 17, 2023

Via: Social Media Today

TikTok posting tips Despite lingering concerns around a possible ban of the app in the US, TikTok is inarguably the social network of the moment, especially among younger audiences. Its addictive algorithm, and never-ending stream of content can be hard […]


Marketing Channels, Social Media Marketing

Planning for 2023: Facebook Posting Tips

January 12, 2023

Via: Social Media Today

Posting tips for Facebook Facebook may no longer be the cool app, or the place to hangout for younger users, but it remains the most accessed social media platform in the world, and it continues to add more users, as […]


Marketing Channels, Marketing Technologies, Mobile Marketing, Social Media Marketing

Trust in social media among the top app and mobile marketing concerns in 2023

January 9, 2023

Via: Business of Apps

Marketers anticipate spending significantly more of their budgets on digital audio in 2023, followed by digital video, according to the latest industry report from Integral Ad Science. Social media and mobile remain key priorities for marketers this year, but experts […]


Automation, Marketing Technologies

3 Digital Marketing Strategies That Will Save You 20 Hours Every Week

January 9, 2023

Via: Entrepreneur

1. Social media marketing automation Automating your social media marketing is one of the fastest and easiest ways to save time in digital marketing. There are many tools available that allow you to schedule posts, monitor engagement, and more. At […]


Automation, Marketing Technologies

Supermetrics: Automate Extracting Your Data From Virtually Any Marketing Platform

January 5, 2023

Via: Martech Zone

It’s an unfortunate truth but a vast majority of SaaS providers don’t have a comprehensive reporting solution and/or lack the capabilities to extract or migrate the marketing data. As marketers struggle to coordinate their marketing strategies across a stack of […]


Marketing Channels, Social Media Marketing

What To Tweet: 24 Ideas For Inspiration

January 5, 2023

Via: Search Engine Journal

Nail Your First Tweet Whether you’re a new business, or an existing enterprise joining Twitter for the first time, your first Tweet will set the tone for your online personality. First and foremost, keep it short. Your Twitter handle will […]


Marketing Technologies, Mobile Marketing

Mobile advertisers are eyeing social video despite persistent hurdles in ad measurement

January 5, 2023

Via: Business of Apps

In 2023 mobile marketers continue to face tracking issues in light of Apple’s privacy update and brand safety concerns have not been sufficiently addressed either. And yet, more advertisers plan to increase their ad spending on social channels (25%+) than […]


Marketing Channels, Social Media Marketing

Map Out Your Strategy with This Social Media Holiday Planner for 2023

January 4, 2023

Via: Social Media Today

Looking to map out your social media approach for the new year? This will help – the team from Statusbrew have put together a new ‘social media holidays’ calendar for 2023, which highlights all the key dates and events that […]


Marketing Channels, Social Media Marketing

15 Benefits of Facebook Marketplace for Business

January 4, 2023

Via: Small Business Trends

How can businesses benefit from the Facebook app? The social media giant’s Facebook Marketplace feature offers a simple and convenient way to buy and sell online. Whether small business owners are looking for tools or supplies, or they want to […]


Marketing Channels, Social Media Marketing

How To Create A Social Media Strategy In 9 Steps

January 4, 2023

Via: Search Engine Journal

What Is Social Media Marketing? Before we dive into the how-tos, let’s first cover exactly what is meant by the term social media marketing – and what it’s used for. You probably don’t need a dictionary to figure out that […]


Marketing Channels, Social Media Marketing

Over half of marketers increase spending on social media

January 3, 2023

Via: Business of Apps

During the fourth quarter of 2022, 58% of marketers boosted their spending on social media campaigns, despite concerns over brand safety and ad transparency. The findings from Advertiser Perceptions (via Marketing Dive) suggest that the outlook for social media marketing […]


Content & SEO, Marketing Channels, Social Media Marketing

5 LinkedIn Content Ideas for Entrepreneurs to Boost Growth and Visibility in 2023

December 30, 2022

Via: Entrepreneur

First, define your main message Before you can publish content, you have to establish your main brand message. As an entrepreneur, defining your main message takes personal reflection. Your message is one-half: the core service that you provide and how […]