Tag: social media

November 15, 2018

Think about the last time a salesperson piqued your interest with a cold email, then stopped. They didn’t try to coerce or steer you. Instead, they were silent … acknowledging your right to choose to engage or walk away. We […]

November 8, 2018

This isn’t even about a brand crisis. Customer comments on social media represent expectations — 83% of the writers require brand responses within 24 hours, finds a new survey. Here’s what marketers need to know about what customers expect. Clutch, […]

October 31, 2018

The social media marketing landscape is constantly evolving. But at its heart, social media is a creative medium. To get your creative juices flowing for your next social media post or campaign, here are five social media marketing idea questions […]

October 23, 2018

Companies expanding their business to global markets often launch multilingual websites to serve their new customers. This is particularly common when entering emerging markets, where consumers crave access to foreign brands but prefer transacting in their native languages. Harnessing global […]

October 12, 2018

Remember Google+, the social media platform? We can’t blame you if you don’t. As a reminder, it was Google’s answer to Facebook—and soon it will be gone, at least on the consumer side. We thought we’d use this opportunity to […]

October 4, 2018

When P.W. Singer set out to write a book about military use of social media in 2013, he couldn’t have known exactly what kind of rabbit hole he was entering. The half-decade that followed would see social media power the […]

September 27, 2018

With a 27% rise in the marketing tech landscape and 6,829 solutions coming online this year, Scott Brinker’s annual “Marketing Technology Landscape Supergraphic” revealed to us a need CMOs have — to know what tech to pick in that crowded […]

September 25, 2018

Chances are, your business already has a digital marketing face it presents customers, from an e-commerce site to a social media presence. But what if internally, you’re still using fountain pens to transcribe audio and remain siloed away from other […]

September 19, 2018

In today’s marketing landscape, social media seems like a no-brainer choice for your advertising dollars. With seven out of 10 Americans having social media accounts and often spending more than two hours per day scrolling through their feeds, social media […]

September 18, 2018

Everyone loves to hate on digital advertising, but it is here to stay—and adoption is on the rise. We all like the idea of uninterrupted content consumption, but someone has to pay for everything we do on the internet. The […]