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Tag: social media


Big Data, Marketing Channels, Platforms & Software, Social Media Marketing

20 Social Media Analytics Tools for Small Businesses

April 20, 2021

Via: Small Business Trends

Social media analytics tools are essential to measuring social media ROI — that is, your company’s return on investment from using social media. If you are a social media manager or own a small business, you are going to need […]


Marketing Channels, Social Media Marketing

Facebook Adding Context Labels to Pages Seen in News Feeds

April 9, 2021

Via: Search Engine Journal

Facebook announced it will begin adding labels to articles from Facebook Pages that show up in member news feeds as a way to provide more context for what kind of page produced the article. This a test that is limited […]


News

IAB: Digital ad revenue rose 12% in 2020 amid rebound from pandemic

April 8, 2021

Via: Marketing Dive

The strong rebound in digital advertising during the second half of last year came as people spent more time consuming media through connected devices like smart TVs and mobile phones. As marketers sought to reach consumers who were spending more […]


News

What ‘Bridgerton’ Can Teach Marketers About Today’s Consumers

April 5, 2021

Via: Entrepreneur

If you haven’t joined me and the 60 million who binge watched Bridgerton on Netflix, you might be wondering what all the fuss is about. My grandmother pitched it to me as Pride and Prejudice meets Gossip Girl meets Fifty […]


Content & SEO, Marketing Channels

International SEO Strategy for Non-Dominant Language Audiences

March 30, 2021

Via: Search Engine Journal

The ability to target niche or smaller audiences in specific countries is critical to your success in International SEO. It can determine whether a business succeeds or fails. But too often, the only option site owners think they have is […]


Marketing Channels, Social Media Marketing

How to Optimize Your LinkedIn Profile for Digital Marketing Jobs

March 30, 2021

Via: Search Engine Journal

Digital marketing professionals are a hot commodity. In fact, a recent study by LinkedIn shows that digital marketing is one of the top 10 most in-demand jobs worldwide. I decided to dig a bit deeper and, using LinkedIn Sales Navigator, […]


Marketing Channels, Social Media Marketing

9 Creative Ways to Optimize Facebook Ads Cost and ROAS

March 29, 2021

Via: Search Engine Journal

Facebook Ads is a major source of revenue for advertisers big and small around the world but it can be finicky at times. Here are 9 ways to optimize your campaigns to drive a better return on ad spend (ROAS) […]


Marketing Technologies, Mobile Marketing

Campaign Trail: Intuit’s Mint defies money taboos to celebrate small wins

March 26, 2021

Via: Marketing Dive

A prime challenge in reaching financial goals is staying motivated over the years, especially following a rocky year when many people’s circumstances were murkier than ever. Mint, the personal finance app owned by Intuit, last week wrapped up its first […]


Marketing Channels, Social Media Marketing

How Vita Coco turns social listening into TikTok fandom

March 25, 2021

Via: Marketing Dive

The beverage brand works with a tech company to identify relevant trends early and jump on those conversations before they disappear into TikTok’s perpetual feed and out of consumers’ minds. Coconut water brand Vita Coco has elevated social listening as […]


News

2022 will restart the world of digital marketing, what does that mean?

March 24, 2021

Via: Entrepreneur

The death of cookies is undoubtedly the privacy revolution in the digital environment. The facts that have restricted the information collected by cookies, such as the Intelligent Tracking Prevention (ITP) in Safari, the total elimination of third-party cookies in Chrome […]