Tag: social media


4 Mistakes Multichannel Marketers Make and Lose Customers

August 15, 2019

Via: Target Marketing

Most businesses today understand the importance of multichannel marketing. They invest in SEO, PPC, social media, and even trade shows and conferences. However, if your hard-fought marketing budget is not able to increase your customer base or pool of prospects […]

Marketing Channels, Social Media Marketing Just Got Customization Options for Font Size, Color and Dark Mode

August 8, 2019

Via: Adweek

Twitter unveiled a host of customization options for People can now change the font size, increasing the size to make content easier to read, or decreasing it to enable more tweets to appear on-screen. The already-existing Twitter blue is […]

Marketing Channels, News, Social Media Marketing

A Rebrand Will Soon Remind People That Instagram and WhatsApp Are ‘From Facebook’

August 5, 2019

Via: Adweek

Instagram and WhatsApp are being rebranded with “From Facebook” being tacked on to the end of their names, reflecting their ownership by the social media giant. A Facebook spokesperson confirmed the changes, saying in an email, “We want to be […]

Marketing Channels, Social Media Marketing

Social Influencer Fraud to Cost Brands $1.3B This Year

July 29, 2019

Via: Target Marketing

You knew it was coming, marketers. Based on our martech buying research, social media marketing tools are your No. 1 purchase — by a lot. And brands big and small are optimizing SMM with influencers — but a new study […]

Big Data, Customer Data

5 Tips to Foster Brand Loyalty in the Age of Empowered Consumers

July 25, 2019

Via: Chief Marketer

The huge amount of choice, access and transparency consumers have over what they’re buying today means that the very notion of brand loyalty as we once knew it has been eroded. Competition has never been fiercer as ongoing digital disruption […]

Content Marketing, Marketing Technologies

3 Sustainable Ways to Build a Customer-Focused Content Strategy

July 18, 2019

Via: Target Marketing

We’ve all seen umpteen studies proving (correlating) that the more content you publish on your blog, the more visits and leads you get. Marketers take this finding at face value and race to publish more (and more visible) content, with […]

Marketing Channels, Traditional Marketing

Don’t Forget the Power of Direct Mail

June 25, 2019

Via: Target Marketing

With the prominence of the Internet and social media in our daily lives, many companies think direct mail’s importance has dwindled over the years. However, an increasing number of marketers are actually adding mail back into their marketing toolbox once […]

Big Data, Platforms & Software

Despite Algorithm Disruptions, Publishers Still Prioritize Facebook for Paid Social Campaigns

June 5, 2019

Via: Adweek

Even as Facebook algorithm changes continue to disrupt how publishers’ content is prioritized in news feeds, traditional and digital news outlets are still turning to the platform over its other social media rivals for their own paid social campaigns, according […]


How Women Are Dominating the Influencer Marketing World

June 3, 2019

Via: Adweek

There’s a major shift in advertising happening that we need to talk about: Influencer marketing is changing the perception and power of women faster than any other marketing avenue or channel ever has. I emphasize women here because they’re the […]

Content Marketing, Marketing Technologies

12 Awesome Video Tools for Content Marketers

May 23, 2019

Via: Convince and Convert

Every year sees video leech more and more web traffic from other content types. As of 2018, worldwide internet users watched in excess of 500 million hours of content on YouTube every day. We collectively upload as much video content […]