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Tag: social media


Marketing Channels, Social Media Marketing

Social Media Sharing Buttons: How & Where To Add Them

January 26, 2022

Via: Search Engine Journal

Would you like to receive more traffic from social networks? According to research by Alexa, social media networks drive 0.8% – 12.2% of a website’s traffic, with news and informational websites receiving the most social media traffic. One way to […]


Marketing Channels, Social Media Marketing

10 Tips To Write Engaging Content Previews for Social Media

January 24, 2022

Via: CMI

Social media users scan their feeds, so marketers fiddle with images to compel their target audience to stop scrolling. But bright pictures shouldn’t be the only hook for them to stop, click, and read. Scrollers who catch sight of an […]


Marketing Channels, Social Media Marketing

Snapchat vs Instagram Stories: Which One Is Best For You?

January 24, 2022

Via: Search Engine Journal

Back in October 2013, Snapchat made a big update to their platform with the addition of Stories. Due to the success Snapchat was having, Facebook made a move to purchase the platform. But ultimately, the $3 billion offer was turned […]


Big Data, Customer Data

81% of social media users concerned about privacy

January 24, 2022

Via: Business of Apps

A growing number of people (81%) are concerned about their social privacy, according to research from Go Verizon. The survey finds that reports of data misuse and privacy violations have left social media increasingly weary of the information they submit […]


Marketing Channels, Social Media Marketing

4 Ways To Find The Best Instagram Influencers For Your Business

January 20, 2022

Via: Search Engine Journal

For another year, Instagram remains the top social media platform for influencer marketing. In the most recent State of Influencer Marketing by Linqia, 93% of marketers agree that Instagram is the best social channel for influencer marketing. In addition to […]


Marketing Channels, Social Media Marketing

Do LinkedIn Newsletters Actually Get Results for Brands?

January 19, 2022

Via: CMI

The notifications keep popping up in the My Network section of my LinkedIn account. But they’re not the usual request to connect. Instead, they’re invitations from people asking me to subscribe to their newsletters. I received six click-to-subscribe requests on […]


Marketing Channels, Social Media Marketing

Social commerce to triple to $1.2 billion by 2025

January 14, 2022

Via: Business of Apps

Social commerce is excepted to grow three times as fast as traditional commerce to $1.2 billion by 2025, according to a new report from Accenture. The growth of the $492 billion global industry is expected to be driven by Gen […]


Marketing Channels, Social Media Marketing

Twitter finally adds keyword blocking

January 13, 2022

Via: Business of Apps

Twitter said it wants to change the way in which users view content on the app by expanding keyword blocking. The company is also adding a tool to mute tweets. The company said in a tweet that it was “working […]


Marketing Channels, Social Media Marketing

How small businesses are using TikTok to build brand awareness and boost sales

January 13, 2022

Via: Digiday

Ritika and Niki Shamdasani, sisters and founders of Sani, a South Asian-inspired apparel brand, got on TikTok in early 2020 and by March their sixth video went viral, garnering roughly 3 million views. It was the first video they created […]


Marketing Channels, Social Media Marketing

TikTok Says Creators Drive Social Ad Campaign Success

January 12, 2022

Via: MediaPost

Since 2019, the global market value of influencer marketing has more than doubled at an estimated $13.8 billion U.S. dollars, according to Statista. While creators strive to grow their own personal brands across a variety of social platforms, they have […]