Top

Tag: social media


Marketing Channels, Web Advertising

It’s Time to Take Ownership of the Rising Review Culture

September 27, 2019

Via: Target Marketing

Are online ratings and reviews important to your business? They should be, as the influence of online product reviews on consumers continues to grow. Recently, Brightpearl conducted a survey of consumers, which reveals just how much we now rely on […]


Marketing Channels, Social Media Marketing

Instagram Continues to Gain on Facebook for Brands, But News Feed Stays Strong

September 27, 2019

Via: Adweek

Despite several gains by Instagram at the expense of its parent company, Facebook’s News Feed still snatches up 60% of overall social media ad spend, according to the recently release Must-Know Social Media Trends second-quarter-2019 report from social marketing platform […]


Marketing Channels, Web Advertising

How to Stop Being an SEO Avoider

September 26, 2019

Via: Target Marketing

SEO is unlike any discipline in your company. It influences your content, designs, and UX. At companies that are extremely focused on search optimization, it also influences public relations and social media activities. However, according to Jessica Bowman, owner of […]


Editorial

Beginner Tips for Better Social Media Photos

September 12, 2019

Via: Natalie Dunn

Even the best copy can fall flat without the right visual content. And when it comes to your events, nothing captures them better than your camera, as long as you know how to use it. The obvious choice would be […]


Marketing Technologies, Other Technologies

How to use behavioural targeting to make your marketing more relevant

September 5, 2019

Via: Digital Marketing Magazine

Savvy marketers know that it’s ineffective to deliver the same marketing content to everyone. Over the last few years, customer expectations have evolved and shoppers now expect to be treated as an individual, not part of a crowd. Anything less […]


Marketing Channels, Social Media Marketing

A Crash Course in Microcopy: How to Craft the Perfect Words for Social Media Captions

August 20, 2019

Via: BufferSocial

Good copy is everywhere! Websites, advertisements, blog posts, and especially on social media. We want to give you the tools to write exceptional copy for even the tiniest of things on social: captions, tweets, Stories, and more. Consider this a […]


News

4 Mistakes Multichannel Marketers Make and Lose Customers

August 15, 2019

Via: Target Marketing

Most businesses today understand the importance of multichannel marketing. They invest in SEO, PPC, social media, and even trade shows and conferences. However, if your hard-fought marketing budget is not able to increase your customer base or pool of prospects […]


Marketing Channels, Social Media Marketing

Twitter.com Just Got Customization Options for Font Size, Color and Dark Mode

August 8, 2019

Via: Adweek

Twitter unveiled a host of customization options for Twitter.com. People can now change the font size, increasing the size to make content easier to read, or decreasing it to enable more tweets to appear on-screen. The already-existing Twitter blue is […]


Marketing Channels, News, Social Media Marketing

A Rebrand Will Soon Remind People That Instagram and WhatsApp Are ‘From Facebook’

August 5, 2019

Via: Adweek

Instagram and WhatsApp are being rebranded with “From Facebook” being tacked on to the end of their names, reflecting their ownership by the social media giant. A Facebook spokesperson confirmed the changes, saying in an email, “We want to be […]


Marketing Channels, Social Media Marketing

Social Influencer Fraud to Cost Brands $1.3B This Year

July 29, 2019

Via: Target Marketing

You knew it was coming, marketers. Based on our martech buying research, social media marketing tools are your No. 1 purchase — by a lot. And brands big and small are optimizing SMM with influencers — but a new study […]