Tag: social media

June 5, 2019

Even as Facebook algorithm changes continue to disrupt how publishers’ content is prioritized in news feeds, traditional and digital news outlets are still turning to the platform over its other social media rivals for their own paid social campaigns, according […]

June 3, 2019

There’s a major shift in advertising happening that we need to talk about: Influencer marketing is changing the perception and power of women faster than any other marketing avenue or channel ever has. I emphasize women here because they’re the […]

May 23, 2019

Every year sees video leech more and more web traffic from other content types. As of 2018, worldwide internet users watched in excess of 500 million hours of content on YouTube every day. We collectively upload as much video content […]

May 22, 2019

Our friends at Social Media Examiner have released their annual survey on the state of the social media marketing industry, and as always, it provides some fascinating looks into how social media marketers are thinking about social media trends and […]

May 16, 2019

We live in an increasingly connected world. And while the concept of social media is certainly nothing new, its ubiquity has reached unprecedented heights, connecting users across the globe and providing unmatched opportunities for brands to speak directly to consumers. […]

April 30, 2019

Marketing isn’t the only profession to obsess over the latest trend or “next big thing.” For the past five years, I have been the editor Target Marketing’s sister brand — Publishing Executive — covering the media and publishing industry. As […]

April 30, 2019

There aren’t many conversations I have where I’m not asked a variation of this question: “What’s the future of social commerce look like?” Before I even answer, though, I level-set on what social commerce means. The term “social commerce,” it […]

March 20, 2019

Word of mouth marketing is — and has always been — the most effective (and cost-effective) way to generate customers and grow any business. But for a long time, word of mouth marketing has been mostly ignored in favor of […]

March 14, 2019

At best, personalization at scale sounds like an oxymoron. At worst, it sounds like one of those mottos that CMOs throw around but that doesn’t translate to reality. By most definitions, personalized content can’t scale from the individual customer to […]

March 13, 2019

Original research, quotes from customers and comments from industry experts are the top three elements in content that help build B2B brand trust, according to a new survey. The report from Vennli, which surveyed 100 senior-level B2B marketers on the […]