Tag: social media

June 30, 2020

Adizzying number of marketers have in recent days announced plans to pause advertising on Facebook and other social media sites, as civil rights groups ratchet up the pressure on platforms to curb hate speech. The snowball effect mirrors past pullbacks […]

June 25, 2020

One thing online businesses need to use as a cornerstone of their business decision making process is their digital analytics data (analytics data from a variety of sources: i.e. web analytics, search console, paid search, paid social, social media, etc.). […]

June 16, 2020

A good friend asked me an interesting question the other day: How can a company in the email space build equity in today’s market? It was interesting to me because I talk about this a lot, in forums like this […]

June 12, 2020

Volkswagen’s latest failure illustrates that even in 2020, brands are still not getting diversity and inclusion right in their marketing. The company owned up to the mistake — albeit ex post facto — but will likely continue to face criticism […]

June 10, 2020

2020 social media research demonstrates that platforms like TikTok and WhatsApp are starting to make their mark on young audiences and are becoming the hottest social networks. Recently, our friends at Edison Research and Triton Digital released their 2020 Infinite […]

June 9, 2020

For non-profit organizations, every marketing task can be a serious challenge. Many have limited budgets and small teams, but raising awareness about the causes and collecting donations takes a lot of work. Getting people to see the organization and trust […]

June 9, 2020

Should brands act, behave, and communicate like people? I’m sick and angry. It may seem like 1968 this past week — but folks, it’s 2020. Can’t we have a generation raised that eschews privilege based on race, and just respects […]

June 8, 2020

Partner marketing, also referred to as partnership marketing, involves two brands collaborating to promote each other’s products and services. It’s a great way for brands that have complementary interests to find support and benefit from each other’s reach and resources. […]

May 29, 2020

U.S. digital ad revenue rose to a record $125 billion last year, up 16% from 2018, according to the Interactive Advertising Bureau’s semiannual report prepared by PwC. Much of that growth was powered by bright spots digital audio and video […]

May 27, 2020

There is an old misconception that Facebook Marketplace is still only a C2C platform similar to Craigslist. That is no longer true. In its initial stages, Facebook Marketplace was only offering individual users the opportunity to list and purchase items […]