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Tag: social media


Marketing Channels, Social Media Marketing

Environment — and brands’ approach to it — matters more than ever to consumers, study finds

September 24, 2020

Via: Marketing Dive

Despite the continuing threat of the COVID-19 pandemic and its surrounding economic fallout, the percentage of people who believe environmental issues should take a backseat to economic or well-being issues dropped 13 points, from 54% to 41%, over the past […]


Big Data, Marketing Channels, Platforms & Software, Social Media Marketing

How TikTok’s uncertain future and COVID-19 are transforming influencer marketing

September 21, 2020

Via: Marketing Dive

Since July, influencers have prepared for a potential ban of TikTok in the U.S., with some testing rival platforms like Triller and Instagram Reels. Though there likely won’t be a mass exodus of creators from the popular social video app […]


News

Havas buys majority stake in Camp + King to expand digital creative network

September 18, 2020

Via: Marketing Dive

Havas Group’s majority acquisition in Camp + King reflects the growing importance of digital and social media marketing expertise, a trend that has accelerated during the pandemic. The deal also comes as the broader marketing industry faces the prospect of […]


Marketing Channels, Social Media Marketing

How Oracle’s TikTok deal could shake up social media

September 15, 2020

Via: Marketing Dive

With skepticism swirling around Oracle’s agreement to become the “trusted technology partner” of TikTok in the U.S., marketers will be closely watching to see if the enterprise tech firm’s new role signals a death knell for the app that has […]


Automation, Marketing Technologies

The Human Touch: Evolving the AI-Driven Customer Experience

September 14, 2020

Via: Target Marketing

The use of AI has accelerated in the months since COVID-19 first gripped the world. With consumers seeking contactless or non-touch interfaces and AI tools expanding their capabilities, it’s clear that AI has a growing impact on customer experience and […]


Content Marketing, Marketing Technologies

Workload up for 82% of in-house creative teams, driven by demand for digital content

September 4, 2020

Via: Marketing Dive

The latest report from the WFA and The Observatory International offers another sign that marketers — at least at large, global companies — are accelerating the in-housing of key functions during the pandemic. For their research, the groups polled 53 […]


News

IAB: US digital ad spend will grow 6% this year amid broader slowdown

September 3, 2020

Via: Marketing Dive

The comparably positive spending outlook for digital media indicates that marketers are prioritizing platforms that have seen a significant increase in usage during the pandemic, including social media and search. The double-digit lift in expected spending on connected TV (CTV) […]


Marketing Channels, Social Media Marketing

How El Pollo Loco tripled digital sales in 2020 by modernizing its marketing

August 27, 2020

Via: Marketing Dive

When Bernard Acoca was named CEO of El Pollo Loco in 2018, the restaurant chain was still spending 98% of its media budget on TV and print media — years after digital media had disrupted the marketing landscape. With a […]


Marketing Technologies, Other Technologies

Meet Customers Where They Are With Direct Response Video Technology

August 24, 2020

Via: Target Marketing

Changes in society – especially the big ones that are defined as “eras” – typically come with plenty of time to garner information, plan, and prepare. COVID-19 landed smack in the middle of our lives with no such warning system. […]


Marketing Channels, Web Advertising

Video impressions rose 40% on CTV platforms in Q2, study says

August 21, 2020

Via: Marketing Dive

Extreme Reach’s study has a few interesting takeaways for marketers as the pandemic’s impact continues to be felt on how and where they purchase video ads, as well as on consumer consumption habits. This is especially true as online video […]