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Tag: social media


News

Twitter Shares New Insights into Gen Z Usage and Engagement

October 13, 2021

Via: Social Media Today

Twitter has provided some new insight into how younger audiences engage via tweet, and what they’re looking for from brands, specifically, on the platform. And as you might expect, younger users drive the discussion on the platform – though you […]


Marketing Channels, Social Media Marketing

TikTok adds roster of Sound Partners to emphasize audio’s role in marketing success

October 8, 2021

Via: Marketing Dive

With the addition of several audio-focused companies to its Marketing Partners program, TikTok is steering brands to diversify their tactics in an area it views as essential to engaging its audience. Nearly two-thirds (65%) of TikTok users prefer branded content […]


Marketing Channels, Social Media Marketing

Snap Launches Money-Making Tools For Creators; The Argument For Contextual Targeting

October 7, 2021

Via: AdExchanger

Creative Galaxy Snap is fending off competitors with new money-making tools for creators, Variety reports. Next month, Snapchat will launch Spotlight Challenges, cash bonuses ranging from $1,000 to $25,000 for accounts with top views in categories like “Best Trick Shot.” […]


Marketing Channels, Social Media Marketing

‘Now we work with thousands’: How getting on TikTok transformed this drink brand’s influencer strategy

October 7, 2021

Via: Digiday

TikTok is seemingly in a season of growth, having recently passed the 1 billion user mark. While ad executives say the ByteDance-owned platform still lacks lots of the basics when it comes to ad offerings, marketers are using the channels […]


Marketing Technologies, Other Technologies

6 Essential Digital Marketing Trends for Small Businesses

October 6, 2021

Via: Entrepreneur

Major brands today love digital marketing because of the flexibility it offers. Done right; it’s cost-effective and methodical. And it is, without a doubt, the best way for small businesses to gain a competitive edge. Total digital ad spending is […]


Marketing Channels, Social Media Marketing

Pinterest Launches Commerce-Friendly Features, Inches Closer To Native Checkout

October 6, 2021

Via: AdExchanger

Pinterest’s big bet on social commerce continues. Pinterest added several shopping-focused features on Wednesday, including a new spin on shoppable video, the ability for creators to tag brands they want to collaborate with and the option for merchants to feature […]


Marketing Channels, Social Media Marketing

YouTube Tests New ‘Engagement Graph’ Insights on Videos, Adds New Member Acknowledgement Feature

October 6, 2021

Via: Social Media Today

YouTube’s looking to help viewers find the most engaging elements of video clips, while it’s also launching a new feature to acknowledge long-term subscribers during live-streams. First off, on engagement insights – as you can see in this example, YouTube’s […]


News

Facebook feels one-two punch of whistleblower, tech outages. Don’t expect a big brand response

October 5, 2021

Via: Marketing Dive

It is happening again. Revelations about Facebook’s business practices — including recent whistleblower allegations that it turns a blind eye to hateful content and misinformation to maximize profits — are roiling one of the world’s most powerful tech companies. In […]


News

Food delivery app installs continue to grow

October 1, 2021

Via: Business of Apps

Gaming now makes up 50% of total user acquisition spending across various app verticals. APAC companies spent the most at 64%, followed by North America (57%) and EMEA (39%). Food delivery apps were among the winners during pandemic lockdowns in […]


Marketing Channels, Social Media Marketing

TikTok rolls out host of new tools for retailers, brands and mobile marketers

October 1, 2021

Via: Business of Apps

TikTok recently announced plenty of new and exciting features at the TikTok World event that saw marketers and brands come together to embrace the app’s unique community. With 61% of its members rating its video more unique than other platforms […]