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TikTok highlights its value to brands and search experience

TikTok is positioning itself as a prime destination for search discovery, touting its community-driven approach as a key differentiator from traditional search engines.

New insights. TikTok released new insights emphasizing the platform’s role in driving discovery across the marketing funnel:

  • 61% of TikTok users discover new brands/products on the app, 1.5x more than other platforms.
  • 1 in 2 users go to TikTok to research products or brands.
  • 91% of those inspired by the TikTok search followed through with an action.
  • TikTok users are 1.5x more likely to discover and immediately purchase something.

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