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Organic Vs. Paid Search And Social Media: A Guide For Local Business Owners

Local business owners consistently face a familiar digital marketing conundrum.

With a myriad of options available and seemingly growing daily, including the recent introductions of AI into the mix, how do you determine the best and most effective approach for your business?

To begin, most local businesses have two (or technically four) primary paths to consider: Organic and paid strategies for both search and social media.

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