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Tag: branding


Marketing Channels, Social Media Marketing

Social Media Branding: How To Get It Right

October 27, 2023

Via: Search Engine Journal

Remember the days when social media was a “maybe” or a nice-to-have for businesses? When the brands most active on social media were early adopters and trailblazers? Well, those days are over. Today, social media is a necessary requirement for […]


Content & SEO, Marketing Channels

Google’s On Domain Name Selection: Branding Over Keywords

July 21, 2023

Via: Search Engine Journal

In a recent episode of the ‘Search Off The Record’ Podcast, Google’s Search Relations Team, composed of John Mueller, Gary Illyes, and Martin Splitt, weighed in on a topic often discussed among website owners and SEO practitioners: the impact of […]


Big Data, Platforms & Software

16 Places To Create A Free Brand Logo

August 16, 2022

Via: Search Engine Journal

So, you’re starting a business or designing a logo for a local brand. That’s awesome. Congrats! Now it’s time to start on the sometimes time-consuming, meticulous, and costly work of creating a brand logo. But it doesn’t have to be […]


Marketing Technologies, Other Technologies

What is Humanized Marketing and How Does It Affect Your Business?

August 8, 2022

Via: Entrepreneur

For more than a decade, digital marketing has helped businesses connect with customers. It’s helped them gather data to personalize the customer experience when interacting with their brand. Tailor-made messages and journeys are now the norms, leaving businesses looking for […]


Marketing Technologies, Other Technologies

Getting The Most Value Out Of Your Brand Identity Design

June 15, 2022

Via: Entrepreneur

Branding is one of the most important factors in startup success, but if handled incorrectly, it can be pointless. Worse, poor identity design could end up being an unexpected roadblock to the overall success of your business. Here’s how return […]


Marketing Technologies, Other Technologies

The Branding Secret Lyft, Southwest and Starbucks Use That Your Business Should Too

June 13, 2022

Via: Entrepreneur

International research by Harvard Business Review has documented that brands that are considered more “human” benefit from greater customer involvement, increased innovation, loyalty and a unique reputation. It pays to be human! However, creating a human brand requires one to […]


Marketing Technologies, Other Technologies

Understanding the Power of Design and Branding

May 23, 2022

Via: Entrepreneur

It is a common misconception that a company’s logo is the same as its brand. Unfortunately, branding and marketing are not that simple. Design encompasses more than a company logo, and branding stretches beyond design elements. However, without design, it […]


Marketing Channels, Social Media Marketing

Your Brand Can Become Part of the Metaverse. Here’s How.

May 20, 2022

Via: Entrepreneur

The metaverse has become one of the most talked-about innovations since Mark Zuckerberg bet Facebook’s future on it. He went so far as to rename his company, Meta. The metaverse is the next iteration of the evolution of the internet. […]


Marketing Technologies, Other Technologies

5 Things You Need to Build a Powerful Brand in 2022

May 13, 2022

Via: Entrepreneur

Given the power of social media, branding is everything today. Even before Instagram, Facebook, TikTok and any of the other digital platforms existed, branding was key to running a successful business or project. Branding is literally what gives you a […]


Content & SEO, Marketing Channels

5 Web Design Tips You Can’t Ignore in 2022

May 10, 2022

Via: Entrepreneur

Whichever type of business you run, having a clean, user-friendly website is critical. Your business site not only serves as the digital home base for your business and product line, but also anchors your entire digital marketing approach, giving a […]


Marketing Technologies, Other Technologies

These 4 Elements Are Key to Branding Your Business

May 9, 2022

Via: Entrepreneur

Competition in business today is tough, yet more and more businesses are entering the arena than ever before. While many companies never make it through their first five years, some hit it big overnight. There’s a treasure trove of wealth […]


Marketing Technologies, Other Technologies

The 5 Biggest Mistakes Companies Make When Designing a Logo

April 19, 2022

Via: Entrepreneur

In the business of running a business — especially if you’re a serial entrepreneur — logo design is one of those duties that may get sidelined or delegated as you focus on bigger issues. I would never tell a fellow […]


Marketing Channels, Social Media Marketing

How to Perform a LinkedIn Audit for Brands

April 13, 2022

Via: Convince and Convert

LinkedIn is undoubtedly the best social network for B2B marketing in the last few years, and it keeps growing. With over 80% of leads for B2B businesses coming from LinkedIn compared to 12% from Twitter and around 6% from Facebook […]


Content & SEO, Marketing Channels

5 Steps To Find Your Brand Voice

April 6, 2022

Via: CMI

If your logo didn’t appear with your content, could your audience identify it as coming from your brand? Would someone viewing your content on multiple channels know it all came from the same brand? If you’re not careful, you can […]


Marketing Technologies, Other Technologies

Design Is the Silent Ambassador of Your Brand

October 5, 2021

Via: Martech Zone

An impactful design can help you outperform your competitors. According to the Design Management Institute, companies that opted for a compelling design were seen defeating other companies with weak designs on the S&P index by 219%. On the other hand, […]


Marketing Technologies, Other Technologies

Branding Is More Than an Accessory: It’s the Foundation of Any Business

October 5, 2021

Via: Entrepreneur

Your brand identity is the mortar that holds your brand together. Consistent branding is key to creating a brand that is memorable and easily recognizable to customers. Effective branding involves sculpting a brand identity that carries through across all of […]


Marketing Technologies, Other Technologies

How to Create a Consistent Brand Image Online

September 16, 2021

Via: Convince and Convert

If Covid-accelerated digital transformation has taught us anything, it’s the power of a brand. The worldwide pandemic has made consumers more brand loyal than ever. People were found to go above and beyond to help favorite and local brands through […]


Marketing Technologies, Other Technologies

What a Logo Really Says About a Brand

August 25, 2021

Via: Entrepreneur

Logos are big talkers. I love weighing in on the logo design process for my ventures, because my logo is how I’m going to introduce myself to my audience, and I want to make sure that the right message is […]


Marketing Channels, Web Advertising

What Are Display Ads: A Complete Guide for Digital Marketers

August 25, 2021

Via: Search Engine Journal

I used to run an ecommerce company that spent $40k monthly with Google and Microsoft Ads – primarily on search. And while I ran test after test to get prospecting-focused display ads to drive sales, it was all to no […]


Content & SEO, Marketing Channels

7+ Content Marketing Writing Tips That You Didn’t Learn in School

August 2, 2021

Via: CMI

Gone are the days of relying on MLA and APA style guides and scolding yourself every time you use a contraction. In the content marketing environment, the more original you can make your brand voice, the better you stand out […]