Tag: branding

Marketing Technologies, Other Technologies

Should Marketers Be Taking a Pass on Hard-hitting Sponsorships?

August 28, 2019

Via: Target Marketing

As a healthcare marketer, you wear many hats. One is “generate brand awareness.” How and where you choose to elevate your brand — including sponsorships — is a reflection of your organization, your audiences, a strategic analysis of pros and […]

Marketing Technologies, Other Technologies

How B2B Marketing Can Make B2B Sales Easy

April 3, 2019

Via: Target Marketing

My headline isn’t going to win any friends across the aisle in the land of sales teams, and I’ll admit there’s a bit of attention-seeking there. But, even though I won’t suggest that sales is by definition easier than marketing, […]


How Ad Tech Can Tap Into Consumer Emotions to Drive Digital Sales

October 29, 2018

Via: Adweek

For over 100 years, marketing and branding have been the backbone of every industry. And yet ad tech has failed to learn even the most basic lessons that have built great companies around the world. According to one industry expert, […]


10 Tips Judging Marketing Awards Allow Me to Teach Brands

August 20, 2018

Via: Target Marketing

I’m judging marketing awards during the dog days of August, with steaming heat in New York City. There’s no better time than now to gather 100 or more data-driven marketing storytellers, strategists and creatives to judge this year’s Data and […]

Advertising Technology

Link to my awesome content, please!

July 11, 2018

Via: Marketing Land

In my last article, I outlined several tactics for building links in challenging industries. I focused on different ways to create link-worthy content, but as we all know, that’s only half of the equation. The other half is planning a […]

Advertising Technology, Industries, Retail

4 Areas That Would Benefit From a Retail-Centric Strategy

June 28, 2018

Via: Adweek

No two consumers are alike. We know this is true and of critical importance to marketers. Yet when it comes to search, retailers are often still focusing on certain keywords performing well rather than gleaning insights on distinct consumer journeys […]

Advertising & Branding, Digital Media & Mobile, Media

Google Is Retiring DoubleClick and Rebranding Its Entire Digital Advertising Suite

June 27, 2018

Via: Adweek

Google is rebranding its line of advertising products, retiring mainstays like DoubleClick while streamlining a new suite of services for media buyers, publishers and small businesses. This month and next month, the company plans to introduce three new brands for […]

Advertising & Branding, Advertising Technology

KFC’s Recipe for Marketing Success Is No Secret—Innovate While Respecting Tradition

June 26, 2018

Via: Adweek

CANNES, France—Most people have a favorite Kentucky Fried Chicken (KFC) Colonel. From Rob Riggle’s frenetic energy to Rob Lowe’s cool space vibe to the awesome country legend Reba McEntire, the list is impressive and a veritable “who’s next” in brand […]

Digital Media & Mobile, Media

Spotify Taps Dawn Ostroff As Chief Content Officer

June 26, 2018

Via: Media Post

Spotify named Dawn Ostroff chief content officer Tuesday, signaling an intent to make a major push into original content. According to the company, Ostroff “will lead all aspects of Spotify’s content partnerships across music, audio and video” and will be […]

Advertising Technology

3 Reasons Why Audio Will Conquer Social Media

June 21, 2018

Via: Adweek : The Press

Today, most social media platforms are visual platforms. From static photos to animated GIFs, long form video, short form video, ephemeral content, live videos and also text (because you need to read it), everything is almost visual. But what about […]