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Tag: branding


Marketing Technologies, Mobile Marketing

Why You Should Use WhatsApp Business in 2021

April 6, 2021

Via: Entrepreneur

Many social networks started off focusing on personal relationships and connections centering around lifestyles. However, companies like Facebook, Twitter, Instagram and Snapchat realized the value of inviting businesses and brands to participate in their social networks to connect them with […]


Editorial

Rebuilding the Funnel: An Outlook for Sales in 2021

January 14, 2021

Via: Natalie Dunn

To say that 2020 has been a whirlwind for our economy is an understatement. However, with a new year come new possibilities and potential for a significant upward correction in revenue potential for B2B companies. The effect of the past […]


Marketing Channels, Social Media Marketing

Social Media Listening for Non-Profits: A How-To Guide

June 9, 2020

Via: Convince and Convert

For non-profit organizations, every marketing task can be a serious challenge. Many have limited budgets and small teams, but raising awareness about the causes and collecting donations takes a lot of work. Getting people to see the organization and trust […]


Big Data, Customer Data

Data standardisation: what is it and why does it matter?

May 5, 2020

Via: Digital Marketing Magazine

When it comes to data, comparing apples and oranges is no good. An effective, customer-centric marketing strategy – not to mention critical decision-making functions – hinges on consistent, statistically comparable data. Heterogeneous data or data dispersed among several silos makes […]


Marketing Technologies, Other Technologies

How to Make Your B2B Copy 3X Stronger with REPs

March 16, 2020

Via: Target Marketing

You know the more reps you do in the gym, the stronger you get. Well, reps can make your B2B copy stronger, too. Only the kind of rep we use in marketing is REP, which stands for rational, emotional, and […]


News

56% of marketers think AI will negatively impact branding in 2020, study says

February 7, 2020

Via: Marketing Dive

As the use of AI expands into a growing array of marketing functions, Bynder’s study suggests marketers are concerned with how the technology will impact creativity and branding. Brand building is a top priority for marketers in 2020 following a […]


Marketing Technologies, Other Technologies

Marketers Know Time Is Money, So Why Do They Care About the Other 271 Things?

December 3, 2019

Via: Target Marketing

Readers will no doubt share my sense of deja vu at the overuse of numbers to catch our attention — 5 Essential Steps: 16 Mandatory Rules; 4 Impossible Challenges; Etc. signposting articles, inviting our interest so we’ll read on. It’s […]


Content & SEO, Marketing Technologies

3-Part Pre-Production Content Marketing Checklist

November 27, 2019

Via: Target Marketing

Last time around, we talked about how long the content on your website pages should be if your goal is to attract, engage, and retain your audience through content marketing. This month, let’s look at a checklist of what your […]


News

Hearst Magazines Touts Experiential and Video Offerings to Advertisers

October 29, 2019

Via: Adweek

Hearst Magazines is shopping around more 80 experiences to advertisers as it heads into 2020 and its brands continue to try to get into additional areas of revenue streams, like more video series, events and new award franchises. At a […]


Marketing Technologies, Other Technologies

Should Marketers Be Taking a Pass on Hard-hitting Sponsorships?

August 28, 2019

Via: Target Marketing

As a healthcare marketer, you wear many hats. One is “generate brand awareness.” How and where you choose to elevate your brand — including sponsorships — is a reflection of your organization, your audiences, a strategic analysis of pros and […]