January 14, 2021
Via: Natalie DunnTo say that 2020 has been a whirlwind for our economy is an understatement. However, with a new year come new possibilities and potential for a significant upward correction in revenue potential for B2B companies. The effect of the past […]
Marketing Channels, Social Media Marketing
June 9, 2020
Via: Convince and ConvertFor non-profit organizations, every marketing task can be a serious challenge. Many have limited budgets and small teams, but raising awareness about the causes and collecting donations takes a lot of work. Getting people to see the organization and trust […]
May 5, 2020
Via: Digital Marketing MagazineWhen it comes to data, comparing apples and oranges is no good. An effective, customer-centric marketing strategy – not to mention critical decision-making functions – hinges on consistent, statistically comparable data. Heterogeneous data or data dispersed among several silos makes […]
Marketing Technologies, Other Technologies
March 16, 2020
Via: Target MarketingYou know the more reps you do in the gym, the stronger you get. Well, reps can make your B2B copy stronger, too. Only the kind of rep we use in marketing is REP, which stands for rational, emotional, and […]
February 7, 2020
Via: Marketing DiveAs the use of AI expands into a growing array of marketing functions, Bynder’s study suggests marketers are concerned with how the technology will impact creativity and branding. Brand building is a top priority for marketers in 2020 following a […]
Marketing Technologies, Other Technologies
December 3, 2019
Via: Target MarketingReaders will no doubt share my sense of deja vu at the overuse of numbers to catch our attention — 5 Essential Steps: 16 Mandatory Rules; 4 Impossible Challenges; Etc. signposting articles, inviting our interest so we’ll read on. It’s […]
Content Marketing, Marketing Technologies
November 27, 2019
Via: Target MarketingLast time around, we talked about how long the content on your website pages should be if your goal is to attract, engage, and retain your audience through content marketing. This month, let’s look at a checklist of what your […]
October 29, 2019
Via: AdweekHearst Magazines is shopping around more 80 experiences to advertisers as it heads into 2020 and its brands continue to try to get into additional areas of revenue streams, like more video series, events and new award franchises. At a […]
Marketing Technologies, Other Technologies
August 28, 2019
Via: Target MarketingAs a healthcare marketer, you wear many hats. One is “generate brand awareness.” How and where you choose to elevate your brand — including sponsorships — is a reflection of your organization, your audiences, a strategic analysis of pros and […]
Marketing Technologies, Other Technologies
April 3, 2019
Via: Target MarketingMy headline isn’t going to win any friends across the aisle in the land of sales teams, and I’ll admit there’s a bit of attention-seeking there. But, even though I won’t suggest that sales is by definition easier than marketing, […]
January 15, 2021
January 15, 2021
January 15, 2021
January 14, 2021
January 14, 2021
December 23, 2020
December 17, 2020
December 30, 2020
December 29, 2020
January 14, 2021
January 7, 2021