Tag: branding

June 15, 2022

Branding is one of the most important factors in startup success, but if handled incorrectly, it can be pointless. Worse, poor identity design could end up being an unexpected roadblock to the overall success of your business. Here’s how return […]

June 13, 2022

International research by Harvard Business Review has documented that brands that are considered more “human” benefit from greater customer involvement, increased innovation, loyalty and a unique reputation. It pays to be human! However, creating a human brand requires one to […]

May 23, 2022

It is a common misconception that a company’s logo is the same as its brand. Unfortunately, branding and marketing are not that simple. Design encompasses more than a company logo, and branding stretches beyond design elements. However, without design, it […]

May 20, 2022

The metaverse has become one of the most talked-about innovations since Mark Zuckerberg bet Facebook’s future on it. He went so far as to rename his company, Meta. The metaverse is the next iteration of the evolution of the internet. […]

May 13, 2022

Given the power of social media, branding is everything today. Even before Instagram, Facebook, TikTok and any of the other digital platforms existed, branding was key to running a successful business or project. Branding is literally what gives you a […]

May 10, 2022

Whichever type of business you run, having a clean, user-friendly website is critical. Your business site not only serves as the digital home base for your business and product line, but also anchors your entire digital marketing approach, giving a […]

May 9, 2022

Competition in business today is tough, yet more and more businesses are entering the arena than ever before. While many companies never make it through their first five years, some hit it big overnight. There’s a treasure trove of wealth […]

April 19, 2022

In the business of running a business — especially if you’re a serial entrepreneur — logo design is one of those duties that may get sidelined or delegated as you focus on bigger issues. I would never tell a fellow […]

April 13, 2022

LinkedIn is undoubtedly the best social network for B2B marketing in the last few years, and it keeps growing. With over 80% of leads for B2B businesses coming from LinkedIn compared to 12% from Twitter and around 6% from Facebook […]

April 6, 2022

If your logo didn’t appear with your content, could your audience identify it as coming from your brand? Would someone viewing your content on multiple channels know it all came from the same brand? If you’re not careful, you can […]