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Tag: branding


Marketing Technologies, Other Technologies

Design Is the Silent Ambassador of Your Brand

October 5, 2021

Via: Martech Zone

An impactful design can help you outperform your competitors. According to the Design Management Institute, companies that opted for a compelling design were seen defeating other companies with weak designs on the S&P index by 219%. On the other hand, […]


Marketing Technologies, Other Technologies

Branding Is More Than an Accessory: It’s the Foundation of Any Business

October 5, 2021

Via: Entrepreneur

Your brand identity is the mortar that holds your brand together. Consistent branding is key to creating a brand that is memorable and easily recognizable to customers. Effective branding involves sculpting a brand identity that carries through across all of […]


Marketing Technologies, Other Technologies

How to Create a Consistent Brand Image Online

September 16, 2021

Via: Convince and Convert

If Covid-accelerated digital transformation has taught us anything, it’s the power of a brand. The worldwide pandemic has made consumers more brand loyal than ever. People were found to go above and beyond to help favorite and local brands through […]


Marketing Technologies, Other Technologies

What a Logo Really Says About a Brand

August 25, 2021

Via: Entrepreneur

Logos are big talkers. I love weighing in on the logo design process for my ventures, because my logo is how I’m going to introduce myself to my audience, and I want to make sure that the right message is […]


Marketing Channels, Web Advertising

What Are Display Ads: A Complete Guide for Digital Marketers

August 25, 2021

Via: Search Engine Journal

I used to run an ecommerce company that spent $40k monthly with Google and Microsoft Ads – primarily on search. And while I ran test after test to get prospecting-focused display ads to drive sales, it was all to no […]


Content & SEO, Marketing Channels

7+ Content Marketing Writing Tips That You Didn’t Learn in School

August 2, 2021

Via: CMI

Gone are the days of relying on MLA and APA style guides and scolding yourself every time you use a contraction. In the content marketing environment, the more original you can make your brand voice, the better you stand out […]


Content & SEO, Marketing Channels

How to Make a Successful Website: 11 Critical Factors

May 19, 2021

Via: Search Engine Journal

Whether you’re on a shoestring budget doing the best you can with your web presence or have an enterprise-level operation, a solid website opens the door to a great deal of opportunity. Good websites consider the visitor first, provide a […]


Big Data, Customer Data

How Brands and Market Researchers Can Leverage Trust in the Post-Pandemic World

May 14, 2021

Via: Entrepreneur

Often when we talk about trust, it’s in the context of something that’s been lost — and the massive costs involved. In 2018, Accenture did a survey of 7,000 companies and found that more than half of them had experienced […]


Marketing Technologies, Mobile Marketing

Why You Should Use WhatsApp Business in 2021

April 6, 2021

Via: Entrepreneur

Many social networks started off focusing on personal relationships and connections centering around lifestyles. However, companies like Facebook, Twitter, Instagram and Snapchat realized the value of inviting businesses and brands to participate in their social networks to connect them with […]


Editorial

Rebuilding the Funnel: An Outlook for Sales in 2021

January 14, 2021

Via: Natalie Dunn

To say that 2020 has been a whirlwind for our economy is an understatement. However, with a new year come new possibilities and potential for a significant upward correction in revenue potential for B2B companies. The effect of the past […]