Category: Mobile Marketing

February 28, 2019

How hungry would you be for a cheeseburger if I told you it was available right around the corner? How much more enticing would it be if I showed you an irresistible image of that same cheeseburger? Salivating yet? With […]

February 14, 2019

Ad tech has weathered its fair share of changes and technological shakeups, and there are more on the way thanks to 5G and ATSC 3.0. The industry has been discussing, anticipating and debating these performance standards for nearly two years. […]

January 30, 2019

What is the ideal marketing technology stack for a brand to succeed in mobile marketing? I posed this martech investments question to Michael Fauscette, Chief Research Officer, G2 Crowd recently … and he just shook his head. And then he […]

January 28, 2019

Facebook marked Data Privacy Day Monday by introducing a new Privacy and Data Use Business Hub, a one-stop shop for resources that businesses can use to ensure that they are protecting people’s information while on the Facebook platform. The Privacy […]

January 22, 2019

The first text, AKA “short message service” or SMS, was sent 26 years ago, in 1992. Since then, SMS marketing has grown in usage alongside the mobile phone, even sparking a new kind of linguistic shorthand in the heydays of […]

January 14, 2019

It’s inevitable that as mobile ad spending goes up, so does mobile ad fraud. Mobile ad spending is growing by 20% this year and is valued at over $75 billion, according to Forbes. RetailDive reports that fraud rates have almost […]

January 8, 2019

Ad networks have been under scrutiny lately over costs, middlemen and media placements. With so many networks to chose from, marketers are up against a gamble when selecting a partner. Our research isolated the key metrics necessary to create the […]

January 8, 2019

Twitter’s MoPub mobile advertising platform is teaming up with Pixalate and DoubleVerify to ensure the quality of traffic across its network. MoPub said in a blog post that it runs more than 1.5 trillion live auctions per month to fill […]

December 12, 2018

The essential struggle of the marketer is this — we are not our customers. Because of that, it’s difficult to effectively message and market to them. There will always be a disconnect. A gap. More like a chasm. Don’t believe […]

November 29, 2018

Your direct mail list targeting is extremely important. The better you are able to target the right people, the better your response rate will be. There are some new technologies out there that can help you better define your targeting […]