Category: Mobile Marketing

December 14, 2020

Facebook will begin introducing several features for group administrators in the coming days. The social network is changing the format of topics for groups from tags to hashtags, giving admins and members a more familiar way to categorize and browse […]

December 7, 2020

Few would deny that the pace of digital’s evolution went supersonic in 2020. As a result, there’s a new reality in which connected experiences and commerce are woven into all aspects of our lives and are unlikely to return to […]

December 3, 2020

Twitter has added a new control option for marketers by making frequency capping available for all campaign types globally. As explained by Twitter: “Marketers know one key component of campaign success is effective audience reach. That’s why we are introducing […]

November 20, 2020

Retailers facing continued disruptions from the pandemic plan to ramp up their spending on social media next year to reach consumers who are expected to spend a significant amount of time online, Smartly.io’s survey of marketers indicates. While medicine researchers […]

November 20, 2020

With Instagram putting more emphasis on Reels as it seeks to combat the rise of TikTok, a key area where Instagram can best its rival is in monetization, and offering more lucrative brand partnership options and processes, in order to […]

November 19, 2020

Snapchat has announced a new set of ad options for app marketers, which look to expand on the opportunities for app developers to connect with Snap’s audience by cross-linking their app functions with the platform. The main connection here comes […]

November 19, 2020

Instagram has announced a new update for its standalone Threads app, which despite seemingly not gaining massive traction is still holding on, a year after its initial release. As you may or may not recall, Threads is a messaging app […]

November 10, 2020

WhatsApp has taken another small step towards maximizing its eCommerce potential with the addition of a new shopping button in business chats to streamline purchases and transactions. Similar to the new Shop options on Instagram and Facebook, the WhatsApp shopping […]

November 4, 2020

With many consumers looking to purchase holiday gifts earlier than ever this season because of the pandemic, Dior aims to engage Snapchat users with an immersive AR e-commerce experience that guides them to the point of sale. In addition to […]

October 21, 2020

As we head into the holiday season, Facebook is rolling out several new features for e-commerce marketers and brands. It is also launching promotional support for Black-owned businesses and training and software discounts for small businesses. Instagram ads with product […]