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Category: Mobile Marketing


Marketing Channels, Marketing Technologies, Mobile Marketing, Social Media Marketing

LinkedIn Adds Ways for Members to Find Service Providers or Freelancers for Projects

September 13, 2019

Via: Adweek

LinkedIn added some new tools to aid members looking for service providers or freelancers to help with specific projects. Engineering manager Gaurav Vijayvargiya said in a blog post that members using the professional network’s search bar can now filter their […]


Marketing Channels, Marketing Technologies, Mobile Marketing, Social Media Marketing

Facebook News Feed Ads Change Today

August 19, 2019

Via: Target Marketing

Facebook News Feed Ads shrink from seven to three lines on mobile formats today. Other News Feed ad format and Business Manager changes are happening, too. Early reports of the changes listed today as the mobile ad format time of […]


Big Data, Marketing Technologies, Mobile Marketing, Platforms & Software

Twitter Just Made a 6-Second Video Bid Unit Available to Advertisers

August 19, 2019

Via: Adweek

Can brands get their messages across in six seconds of video? Twitter’s newest ad offering will enable them to find out. A six-second video bid unit is now available to advertisers globally, and the  said this new option gives brand […]


Marketing Channels, Marketing Technologies, Mobile Marketing, Web Advertising

The Search Marketer’s Challenge — Striking the Right Balance

August 13, 2019

Via: Target Marketing

Today, the digital marketer has at-hand a veritable arsenal of tools to reach potential customers. There is email, organic search, paid search, and display advertising, all on a dizzying array of platforms. Each platform is busily competing for the marketer’s […]


Marketing Channels, Marketing Technologies, Mobile Marketing, Social Media Marketing

Facebook Is Updating Page Posts, Mobile Ads to Conform With Its Redesign

July 30, 2019

Via: Adweek

Facebook revealed updates aimed at simplifying campaign creation and management on its platform, affecting its Business Manager, News Feed ad formats and targeting options. The social network said updates coming to Business Manager over the next few months will include […]


Marketing Channels, Marketing Technologies, Mobile Marketing, Social Media Marketing

Facebook News Feed Ads to Change on Aug. 19: Here’s How

July 22, 2019

Via: Target Marketing

Facebook News Feed ads will change on Aug. 19, to benefit mobile users and advertisers who are trying to reach those consumers. The most important update for marketers is that visible text will drop from seven lines to three. As […]


Big Data, Customer Data, Marketing Technologies, Mobile Marketing

3 Ways to Use Data to Enhance Customers’ Mobile Experience

June 18, 2019

Via: Target Marketing

How important is the mobile experience? With 91% of users reporting that they always have their smart phone within easy reach, spending an average of 3.5 hours/day on their devices, it’s difficult to overstate just how critical the mobile experience […]


Marketing Channels, Marketing Technologies, Mobile Marketing, Web Advertising

3 Reasons Why Achieving Organic Search Success Has Gotten Harder

May 21, 2019

Via: Target Marketing

If you think that it has gotten harder to achieve organic search success, you may be right. Most marketers recognize organic search’s tremendous value as an acquisition channel and focus on optimizing for organic search. Even if you are following […]


Marketing Technologies, Mobile Marketing

Spring Forward With Smart E-commerce Strategies

May 10, 2019

Via: Target Marketing

With the growth of e-commerce and the increasing amount of options at consumers’ fingertips, the market is ripe for innovation. Good customer service isn’t just a nice-to-have, but a must-have. E-commerce sales are projected to reach $604.2 billion by 2020, […]


Marketing Technologies, Mobile Marketing

Why OOH Ads Need to Optimize for Voice Search

April 22, 2019

Via: Target Marketing

Voice search just became even more ubiquitous — voice interfaces now come as car cigarette lighter plugs. This means billboards and other terrestrial ads need to be ready for increased voice searches from drivers. So this adds to Google’s optimization […]