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Category: Mobile Marketing


Marketing Technologies, Mobile Marketing

What does Google’s infinite scroll on mobile mean for advertisers?

October 15, 2021

Via: Search Engine Land

Google announced that mobile users will now have continuous scroll in search results. This means that instead of coming upon a “See More” button after about ten results, searchers will be able to continue scrolling through approximately four pages of […]


Marketing Technologies, Mobile Marketing

Millennials more likely to shop on mobile and engage with rewarded ads

October 6, 2021

Via: Business of Apps

Millennials are far more likely to shop using their mobile devices following the pandemic, according to new research from Tapjoy released today. Over half of millennials said they shoppe more on mobile than in the previous year and 80% said […]


Content & SEO, Marketing Channels, Marketing Technologies, Mobile Marketing

10 Tips for Creating Mobile-Friendly Content

September 30, 2021

Via: Search Engine Journal

We’ve long heard the importance of creating a mobile-friendly website for enhancing your user’s experience and improving your SEO efforts. Even so, we often think of mobile-friendliness in terms of ensuring your webpages appropriately resize when viewed on a mobile […]


Marketing Technologies, Mobile Marketing, Other Technologies

Mobile gamers prefer audio ads

September 21, 2021

Via: Business of Apps

The majority (75%) of mobile gamers prefer to listen to audio ads while playing on their smartphones. That’s according to a new study from AudioMob, the audio mobile ad specialist, based on a survey of 2,200 respondents. The study showed […]


Marketing Technologies, Mobile Marketing

3 Powerful Examples of How to use Mobile App Beacon Technology to Boost Retail Sales

September 16, 2021

Via: Martech Zone

Too few businesses are taking advantage of the untapped possibilities of integrating beacon technology into their apps to increase personalization and the chances of closing a sale ten-fold using proximity marketing vs traditional marketing channels. If you have a marketing […]


Marketing Technologies, Mobile Marketing

Mobile ads 23% more memorable when ads match content

September 8, 2021

Via: Business of Apps

Mobile adverts that match the content they are put into drove a 23% lift in activation according to new research from Integral Ad Science. The Context Effect study found that such ads (also referred to as endemically matched) drove a […]


Marketing Technologies, Mobile Marketing

CPA for mobile e-commerce ads skyrockets

August 31, 2021

Via: Business of Apps

In light of Apple’s App Tracking Transparency framework updates, the price of cost-per-acquisition (CPA) advertising in e-commerce marketing rose a whopping 200% for tracked users and by 155% for non-tracked users, which shows that mobile marketers will need to turn […]


Marketing Technologies, Mobile Marketing

9 Best Practices for SMS Marketing This Year

August 24, 2021

Via: Search Engine Journal

Looking to build an effective SMS marketing campaign for your local business? Did you know that text is the only marketing channel with a 98% open rate? On August 19, I moderated a sponsored Search Engine Journal webinar presented by […]


Marketing Technologies, Mobile Marketing

53% increase in use of medical and health apps

August 23, 2021

Via: Business of Apps

Medical and finances category apps surged 53% and 36% in usage in Q2 2021 according to the latest figures by SensorTower. US smartphone users were interacting with around 46 apps each month during the first half of 2021, which is […]


Marketing Technologies, Mobile Marketing

In-game ads promote higher brand recall

August 17, 2021

Via: Business of Apps

In-game advertising can generate an uplift of 12 percentage points in purchase intent among players, according to new research by TalkTalk. The mobile brand commissioned Lumen Research to find out who its ads are being seen in-game. 48% of study […]