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Category: Mobile Marketing


Marketing Technologies, Mobile Marketing

YouTube expands free editing app to 13 new markets

February 28, 2024

Via: Search Engine Land

YouTube Create, a mobile app designed to make editing videos easier, is expanding to 13 more markets in beta. Content creators can now download the app for free in the PlayStore on Android in the following additional countries: Argentina Australia. […]


Advertising Technology, Mobile Marketing

Mobile Advertising in 2024: The Essential Guide

February 23, 2024

Via: Martech Zone

The average mobile user today is continually connected, tapping into a digital stream of information, entertainment, and social interaction at all times of the day. With the smartphone often being the last thing they see before they sleep and the […]


Marketing Technologies, Mobile Marketing

Global mobile ad spend to reach $402B in 2024 fueled by social, creators

January 11, 2024

Via: Marketing Dive

Data.ai’s report removes any lingering doubt that mobile has taken over as the top channel for consumer attention and advertising spending. The $362 billion spent on mobile advertising in 2023 is larger than the economies of several countries, including Colombia, […]


Marketing Technologies, Mobile Marketing

Meta unveils ad-free Facebook and Instagram subscriptions in Europe

October 30, 2023

Via: Search Engine Land

Meta is rolling out no ads subscriptions for Facebook and Instagram users in Europe. People in the EU, EEA and Switzerland will be given the choice to either continue using these platforms with personalised ads, or pay a fee to […]


Marketing Technologies, Mobile Marketing

Pros and Cons of Mobile Apps, Mobile-Optimized Web Apps, and Progressive Web Apps (PWA)

October 20, 2023

Via: Martech Zone

When deciding whether to develop a mobile application, a mobile-optimized web app, or a Progressive Web App (PWA), businesses must consider various factors beyond user experience. In addition to development costs, testing, and device updates, it’s crucial to consider the […]


Marketing Technologies, Mobile Marketing

How Are Smartphones Impacting In-Store Retail Experience?

October 10, 2023

Via: Martech Zone

Smartphones continue to have a significant impact on the retail industry, enhancing in-store experiences and reshaping customer behavior. Here are some ways in which smartphones have transformed retail: Mobile In-Store Research Showrooming: customers visit physical stores to see products in […]


Marketing Technologies, Mobile Marketing

Generative AI Adoption Rate Eclipsing Smartphones & Tablets

August 14, 2023

Via: Search Engine Journal

Generative artificial intelligence (AI) tools like ChatGPT are seeing rapid adoption, climbing faster than smartphones and tablets did after their release, according to new research from Emarketer. Emarketer reports that generative AI will reach 77.8 million users two years after […]


Marketing Technologies, Mobile Marketing

4 Google Chrome Updates For Enhanced Mobile Search

August 2, 2023

Via: Search Engine Journal

To enhance mobile user’s search experience, Google has unveiled new features and updates for the Chrome mobile browser. These enhancements suggest related content, highlight trending topics, and expand search suggestions. Get Search Suggestions Chrome on iOS and Android platforms now […]


Marketing Technologies, Mobile Marketing

Meta’s new chatbots set to improve targeted ad capabilities

August 1, 2023

Via: Search Engine Land

Meta is launching a range of AI-powered chatbots that could improve its targeted advertising capabilities. The chatbots, which could come as early as September, reportedly have the ability to collect large amounts of data regarding users’ interests. It’s expected that […]


Marketing Technologies, Mobile Marketing

How To Craft Compelling Text Messages (SMS) That Drive Results

July 12, 2023

Via: Martech Zone

When used strategically and respectfully, text messaging (SMS) can be a powerful tool for businesses to engage their audience, drive conversions, and build customer loyalty. SMS Marketing Statistics These statistics from SMSComparison highlight the widespread use of smartphones, the high […]


Marketing Technologies, Mobile Marketing

Google Analytics 4 Now Supports Accelerated Mobile Pages (AMP)

June 27, 2023

Via: Search Engine Journal

Today, Google Ads Liaison Ginny Marvin announced that Accelerated Mobile Pages (AMP) support is now available for all websites in Google Analytics 4 (GA4). AMP & GA4 Integration Details While AMP pages are similar to HTML and work in any […]


Marketing Technologies, Mobile Marketing

Ads represent more than two-thirds of $500B mobile app economy, report finds

May 18, 2023

Via: Marketing Dive

Despite regulatory restrictions and tightening budgets, the mobile advertising market remains strong, with ad spending driving $2 out of every $3 spent on mobile, according to Data.ai’s latest findings. Furthermore, mobile ad spending grew 14% year-over-year in 2022. However, app […]


Marketing Technologies, Mobile Marketing

Ad-mirable growth: mobile ad revenue jumps 14% to $336 billion

May 17, 2023

Via: Business of Apps

Mobile advertising grew 14% year-on-year in 2022 to a whopping $336 billion. That’s according to data.ai’s State of App Revenue report, a comprehensive study of the mobile ad industry. It finds that despite formidable obstacles such as the far-reaching effects […]


Marketing Technologies, Mobile Marketing

Me And My Mobile: Younger Shoppers Prefer SMS Over Email For Brand Messages

April 27, 2023

Via: MediaPost

Consumers age 55 and older still prefer email as a brand messaging channel. But that is not the case with people in the 25-54 cohort, according to The 2023 Mobile Consumer Trends Report, a study from Vibes, conducted by Industry […]


Marketing Technologies, Mobile Marketing

Brand safety is key for 67% of mobile brand advertisers

March 10, 2023

Via: Business of Apps

As consumers increasingly prioritize values such as privacy, transparency, and sustainability when making purchase decisions, it’s more critical for brands to prioritize these concerns in their marketing strategies. Today 67% of digital advertisers agree that brand safety is a key […]


Marketing Technologies, Mobile Marketing

Game app makers spent $27 billion on ads while in-app purchases slumped 7%

March 8, 2023

Via: Business of Apps

While the economic effects of the Covid pandemic and the war in Ukraine are taking a toll on ad budgets worldwide, the gaming app economy has been remarkably resistant. Developers and game marketers invested nearly $27 billion in ad spending […]


Marketing Technologies, Mobile Marketing

Longer video ads boost conversions by 50% over shorter ones

February 23, 2023

Via: Business of Apps

With the rise of TikTok, video has been all about the short format. But now new research from growth acceleration platform Liftoff finds that longer video ads are more effective than their shorter counterparts. Mobile user acquisition managers seem to […]


Marketing Technologies, Mobile Marketing

Casual mobile games dominates number of advertisers at 28%

February 21, 2023

Via: Business of Apps

Mobile marketers are increasingly discovering the power of mobile game advertising with the number of advertisers rising by almost 18% in 2022 over the previous year. That’s according to new research from SocialPeta which took a closer look into global […]


Marketing Technologies, Mobile Marketing

Why 96% of marketers use video for app and mobile marketing

February 7, 2023

Via: Business of Apps

Video has been one of the breakout trends in app and mobile marketing over the last few years. But how has the economic downturn affected marketers’ priorities and which types of video do marketers prefer? A survey of over 500 […]


Marketing Technologies, Mobile Marketing

Brands held accountable for content next to their mobile video ads

January 26, 2023

Via: Business of Apps

There’s much to be excited about when it comes to mobile video ads. The format boosts ROI for small and large advertisers alike and viewability rates are significantly higher than those of other formats. Unsurprisingly, 63% of mobile advertisers consider […]