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Category: Mobile Marketing


Marketing Channels, Marketing Technologies, Mobile Marketing, Social Media Marketing

TikTok avoids US ban on new downloads in last-minute ruling

September 28, 2020

Via: Marketing Dive

Marketers that are either running campaigns on TikTok or may be planning to do so continue to face uncertainty about the app’s future in the U.S. While TikTok has scored a short-term victory to keep its app running in U.S. […]


Marketing Channels, Marketing Technologies, Mobile Marketing, Social Media Marketing

Magna: Digital platforms like Amazon remain resilient amid overall ad spending declines

September 16, 2020

Via: Marketing Dive

Magna concludes that the coronavirus pandemic has firmly shifted consumer attentions toward e-commerce and social media, and thus accelerated the pace at which advertising dollars are turning toward digital media over traditional offerings. Amazon’s streaming platform Twitch, for example, grew […]


Marketing Channels, Marketing Technologies, Mobile Marketing, Social Media Marketing

Industry: Snapchat’s first B2B marketing push is a timely, smart move

August 6, 2020

Via: CMO

Snapchat’s first global B2B marketing campaign is being positioned as an overdue and clever step in solidifying the social media brand’s position as its platform rivals face claims of racial insensitivity and advertising boycotts through to data privacy challenges. Snapchat’s […]


Marketing Channels, Marketing Technologies, Mobile Marketing, Social Media Marketing

7 Engaging Ways to Advertise to Upcoming Generations on TikTok

August 3, 2020

Via: Target Marketing

In a post-COVID world, people are using content to fill their time and find daily satisfaction, thus creating a greater need for content creation. This gives marketers a real opportunity to reach their target demographic in an engaging way. If […]


Marketing Technologies, Mobile Marketing, News

Explainer: What marketers need to know about short-form video

July 24, 2020

Via: CMO

At the start of this year, a fresh short-form video platform contender, Byte, debuted. The app is the successor to Vine and was developed by one of its co-founders, Dom Hofmann. Short-form video is nothing new in 2020. But growing […]


Marketing Technologies, Mobile Marketing

EBay readies test of ‘floating slots’ for promoted listings in search results

July 20, 2020

Via: Marketing Dive

EBay is working on additional refinements to its promoted listings program after seeing 100% growth in the past couple of years, with the implementation of a unified ranking of organic search results and sponsored listings driving most of that increase. […]


Marketing Channels, Marketing Technologies, Mobile Marketing, Social Media Marketing

Facebook considers political ad ban through November

July 13, 2020

Via: Marketing Dive

In late June, the Anti-Defamation League (ADL), NAACP and other civil rights organizations kicked off the #StopHateforProfit boycott that calls on major brands to stop advertising on Facebook to send the message that the network has become a breeding ground […]


Marketing Technologies, Mobile Marketing, Other Technologies

‘Surprised’ emotions in video ads drive conversions during pandemic, study says

July 7, 2020

Via: Marketing Dive

Video advertisements that showed “surprised” emotions, outdoor settings and women have been more effective than other kinds of creative during the coronavirus pandemic, per the VidMob report. The surge in online shopping by consumers who are staying at home during […]


Marketing Channels, Marketing Technologies, Mobile Marketing, Social Media Marketing

Marketers’ Facebook boycotts are just the 1st step toward change

June 30, 2020

Via: Marketing Dive

Adizzying number of marketers have in recent days announced plans to pause advertising on Facebook and other social media sites, as civil rights groups ratchet up the pressure on platforms to curb hate speech. The snowball effect mirrors past pullbacks […]


Marketing Channels, Marketing Technologies, Mobile Marketing, Social Media Marketing

What does the marketing funnel look like post-pandemic?

May 6, 2020

Via: Marketing Dive

The notion of a marketing funnel is tried and true: moving from brand awareness to lead generation and lead nurturing to sales. However, the COVID-19 pandemic will subsequently influence the way marketers and advertisers strategize and execute going forward. With […]