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Category: Mobile Marketing


Marketing Channels, Marketing Technologies, Mobile Marketing, Social Media Marketing

Marketers’ Facebook boycotts are just the 1st step toward change

June 30, 2020

Via: Marketing Dive

Adizzying number of marketers have in recent days announced plans to pause advertising on Facebook and other social media sites, as civil rights groups ratchet up the pressure on platforms to curb hate speech. The snowball effect mirrors past pullbacks […]


Marketing Channels, Marketing Technologies, Mobile Marketing, Social Media Marketing

What does the marketing funnel look like post-pandemic?

May 6, 2020

Via: Marketing Dive

The notion of a marketing funnel is tried and true: moving from brand awareness to lead generation and lead nurturing to sales. However, the COVID-19 pandemic will subsequently influence the way marketers and advertisers strategize and execute going forward. With […]


Marketing Channels, Marketing Technologies, Mobile Marketing, Social Media Marketing

How coronavirus could usher in a new era of brand purpose

April 17, 2020

Via: Marketing Dive

The coronavirus, with its unprecedented impact on travel, retail and day-to-day life, has sped up several key consumer trends, leading more people to stream media and rely on e-commerce than ever before. Even after signs of normalcy return, the lasting […]


Marketing Channels, Marketing Technologies, Mobile Marketing, Social Media Marketing

Why Influencer Marketing Is a Vital Tool to Use During COVID-19

March 30, 2020

Via: Target Marketing

The coronavirus news is changing rapidly with new information and protocols being shared on an hourly basis. In such a turbulent climate, marketers are faced with complex questions about how to proceed with their plans and budgets. For brands who […]


Big Data, Customer Data, Marketing Technologies, Mobile Marketing

Customers want more text-based customer support options from brands

February 12, 2020

Via: Marketing Land

When asked about customer support preferences, 72% of consumers age 18 to 64 said having the ability to text with a live agent in real-time would improve their overall customer service experience. The question was part of a survey conducted […]


Marketing Technologies, Mobile Marketing

Why Google Going to the Dark Side Is Bad for Advertisers

February 4, 2020

Via: Target Marketing

Over time, the simplicity of Google’s results page has clearly eroded. In the beginning, Google’s clear user interface was beloved to search users for its ease of access and clarity. It was easy to spot ads, because they were clearly […]


Marketing Technologies, Mobile Marketing

Why Mobile App Customer Experience Lags Behind Other Channels

January 30, 2020

Via: Target Marketing

Every marketer has done painstaking research to understand where mobile makes an appearance along the customer journey. They understand that customers always have their phones, and always expect a personalized, relevant interaction on mobile. Mobile commerce is set to grow […]


Marketing Channels, Marketing Technologies, Mobile Marketing, Web Advertising

Google reconsiders paid search redesign amid criticism

January 27, 2020

Via: Marketing Dive

The redesign of paid search results is positioned by Google as necessary for improving the user experience. However, its arrival at a time when the company’s ad revenue growth is showing signs of slowing could reflect a desire to drive […]


Marketing Technologies, Mobile Marketing

How to Optimize Mobile Marketing for Optichannel ROI

January 3, 2020

Via: Target Marketing

B2B and B2C marketing need to change, because no one buys like they did before. They might take a leisurely stroll through a shopping district and pop into a few stores to check out the wares. B2B buyers may do […]


Marketing Channels, Marketing Technologies, Mobile Marketing, Social Media Marketing

eMarketer Ups Its Estimates for Snapchat’s User Base, Ad Revenue

November 19, 2019

Via: Adweek

Research outfit eMarketer is bullish on Snapchat. Citing new features introduced since the messaging application’s ill-fated redesign in early 2018 and a revamped Android experience, eMarketer revised its forecasts for user growth upward. According to eMarketer, Snapchat will have 293.01 […]