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Category: Mobile Marketing


Marketing Technologies, Mobile Marketing

M-Commerce Trends And App Insights To Inform Your Next Marketing Campaign

September 27, 2022

Via: AdExchanger

Mobile phones have come to play a large role in today’s commerce landscape, driven in part by consumers being confined to their homes for much of the past few years. In fact, 90% of adults in the US are shopping […]


Marketing Technologies, Mobile Marketing

65% of app marketers looking for new ways of audience targeting

September 23, 2022

Via: Business of Apps

Almost two-thirds (65%) of app developers are looking for new ways to target users without IDFA, cookies or data privacy issues. That’s according to research from advertising tech company Bango which surveyed more than 300 app developers and marketers on […]


Marketing Technologies, Mobile Marketing

Meta apps considered shopping destination for 65% of social app users

August 23, 2022

Via: Business of Apps

Social commerce is still in its infancy, but Meta appears to be in a strong position to dominate the market not least because of its apps WhatsApp and Instagram. A new report from SimplicityDX, the mCommerce experts, shows that three […]


Marketing Technologies, Mobile Marketing

AdExplainer: What Are The Different Types Of Video Game Ads?

July 5, 2022

Via: AdExchanger

The words “video game advertising” conjure images of digital billboards in virtual worlds, but that doesn’t capture the full breadth of advertising opportunities video games have to offer. Games can support intrinsic or native in-game ads, as well as ads […]


Marketing Technologies, Mobile Marketing

‘Get it off the ground’: How virtual restaurant app Nextbite partnered with Wiz Khalifa to lift brand awareness

June 29, 2022

Via: Digiday

Nextbite, an online ordering and delivery management system founded in 2017 that partners with restaurants to make their delivery-only menus available virtually, is looking to boost brand awareness with a partnership with delivery-only restaurant Packed Bowls by Wiz Khalifa and […]


Marketing Technologies, Mobile Marketing

72% of mobile marketers to increase budgets in social

June 10, 2022

Via: Business of Apps

Social is the fastest growing digital media channel in 2022 with 72% of marketers planning to bolster their budgets on the format this year. A survey of over 600 advertising professionals by Mediaocean highlights that social is seen as an […]


Marketing Technologies, Mobile Marketing

TikTok adds WooCommerce integration for extended mCommerce functionality

May 27, 2022

Via: Business of Apps

TikTok just announced an integration with WooCommerce which lets merchants sync their store catalogues to their TikTok profiles. That the app is popular among social shoppers is undisputed with 12 billion views for hashtags such as #TikTokMadeMeBuyIt. Over half of […]


Marketing Technologies, Mobile Marketing

Mobile push notifications boost engagement

May 4, 2022

Via: Business of Apps

Mobile push notifications are the most important channel for engagement for 61% of businesses, followed by email and web push notifications. That’s according to the latest 2022 State of Customer Messaging report from OneSignal. The majority said that mobile push […]


Marketing Technologies, Mobile Marketing

14 Mobile Optimization Best Practices You Need To Know

April 25, 2022

Via: Search Engine Journal

It has been a while since Google began rolling out its mobile-first index. When this was first announced, SEO professionals were scurrying everywhere to ensure that their site was in compliance with Google’s Core Web Vitals and best practice mobile […]


Marketing Technologies, Mobile Marketing

Playable in-game ads are most effective but marketers should consider motivation

April 14, 2022

Via: Business of Apps

Playable mobile adverts have some of the lowest cost-per-install (CPI) at $1.98 below the average $3.79 for other gaming ad formats. That’s according to the latest report by mobile app growth platform Liftoff published today based on an analysis of […]


Marketing Technologies, Mobile Marketing

Mobile SEO: A Complete Guide [Ebook]

April 12, 2022

Via: Search Engine Journal

Did you know 90% of the global internet population is using a mobile device to go online? What does this mean to website owners worldwide? Does that mean fewer people will see your website if you’re only focusing on desktop […]


Marketing Technologies, Mobile Marketing

Meta tops TikTok in mobile ad performance after Apple’s ATT changes

March 24, 2022

Via: Marketing Dive

SKAN, also known as StoreKit Ad Network or SKAdNetwork, is Apple’s privacy-centric API that helps ad networks and advertisers measure ad activity like impressions, clicks and app installs on an aggregated level. The tech company’s ATT framework moves last year […]


Marketing Technologies, Mobile Marketing

50% of mobile gamers prefer ad-supported games

March 11, 2022

Via: Business of Apps

Half of mobile gamers now say they prefer ad-supported games over pay-to-play or in-app purchases only games. Interest in ad-supported games has grown steadily since 2017, up 138% in 2021, according to the latest Modern Mobile Gamer® report from Tapjoy. […]


Marketing Technologies, Mobile Marketing

12 Text Message Marketing Services

February 17, 2022

Via: Small Business Trends

Small businesses have a unique opportunity when it comes to text message marketing. Unlike larger businesses, small businesses can communicate one-on-one with their customers in a more intimate fashion. This is one main reason why text message marketing campaigns are […]


Marketing Technologies, Mobile Marketing

Apple’s services segment hits record $19.5B as company shakes up mobile advertising

January 28, 2022

Via: Marketing Dive

Apple continued a remarkable winning streak through the final stretch of 2021, a critical window that covers the holiday period. As other companies grappled with supply chain issues — tech manufacturers remain mired in chip shortages — the iPhone maker […]


Marketing Technologies, Mobile Marketing

Mobile app ad spend jumped 23% while user app session lengths grew in 2021

January 13, 2022

Via: Business of Apps

Although advertisers have been rightly worried about IDFA related impacts on their budgets and campaigns, new research finds that ad spend topped $295 billion, up 23% year-on-year in 2021 and is esteemed to reach $350 billion in 2022. In 2021, […]


Marketing Technologies, Mobile Marketing

Mobile Marketing Is Back In Vogue – How Can Brands Automate And Scale-up Their Mobile Campaigns?

January 11, 2022

Via: Martech Zone

Everyone accepts the ubiquity of mobile devices. In many markets today – particularly in the developing world – it’s not simply a case of mobile first but mobile only. For marketers, the pandemic accelerated the move to digital at the […]


Marketing Technologies, Mobile Marketing

How ATT opt-in rates affected installs and mobile ad budgets in 2021

December 22, 2021

Via: Business of Apps

App Tracking Transparency (ATT) opt-in rates reached 46% over the last few months of 2021, according to data released by AppsFlyer. While mobile marketers and advertisers worried that measurement and ad optimisation would be seriously hampered by the updates to […]


Marketing Technologies, Mobile Marketing

SMS Marketing For Local Business: Trends You’ll Need In 2022

December 20, 2021

Via: Search Engine Journal

How easy is it for you to cut through the noise and communicate with your customers? Thanks to the convenience of mobile, customers now expect more from businesses and want to interact with them differently – through text message. Find […]


Marketing Technologies, Mobile Marketing

Mobile users are more likely to share email for branded communication

December 10, 2021

Via: Business of Apps

Around 40% of people are more likely to accept continued brand communications if they can control the purpose, frequency and engagement channel. That’s according to new research from Airship, the mobile app experts. Based on the answers from 9,000 consumers […]