Category: Mobile Marketing

January 14, 2019

It’s inevitable that as mobile ad spending goes up, so does mobile ad fraud. Mobile ad spending is growing by 20% this year and is valued at over $75 billion, according to Forbes. RetailDive reports that fraud rates have almost […]

January 8, 2019

Ad networks have been under scrutiny lately over costs, middlemen and media placements. With so many networks to chose from, marketers are up against a gamble when selecting a partner. Our research isolated the key metrics necessary to create the […]

January 8, 2019

Twitter’s MoPub mobile advertising platform is teaming up with Pixalate and DoubleVerify to ensure the quality of traffic across its network. MoPub said in a blog post that it runs more than 1.5 trillion live auctions per month to fill […]

December 12, 2018

The essential struggle of the marketer is this — we are not our customers. Because of that, it’s difficult to effectively message and market to them. There will always be a disconnect. A gap. More like a chasm. Don’t believe […]

November 29, 2018

Your direct mail list targeting is extremely important. The better you are able to target the right people, the better your response rate will be. There are some new technologies out there that can help you better define your targeting […]

November 27, 2018

Few would dispute that Millennials caught many banks and credit unions flat-footed. But some financial marketers now think they learned their lesson, and that they are ready for Gen Z. “That’s resoundingly not true,” says Jason Dorsey, president at The […]

November 12, 2018

Black Friday has risen through the ranks to become one of the busiest shopping days for the holidays and beyond, and much of that activity now take place in the digital realm, with mobile taking the lead. Here’s five key […]

October 16, 2018

Social media marketer, Thea Neal, investigates. With more than 25 million Instagram Business profiles, and more than 2 million advertisers, Instagram is constantly evolving, testing new features, and experimenting with new ways to increase the value businesses can get from […]

October 12, 2018

Every vendor that sells a digital asset management (DAM) system will tell you that its system is the best, and in some cases the process of selling a DAM system to a new customer is quick and easy. Unfortunately in […]

October 5, 2018

Marketers optimizing mobile social media ads know they have to do so, because Americans spend most of their time on mobile devices in audio and social apps. Here are four steps marketers can take to improve that customer experience. The […]