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Category: Mobile Marketing


Marketing Technologies, Mobile Marketing

72% of mobile marketers to increase budgets in social

June 10, 2022

Via: Business of Apps

Social is the fastest growing digital media channel in 2022 with 72% of marketers planning to bolster their budgets on the format this year. A survey of over 600 advertising professionals by Mediaocean highlights that social is seen as an […]


Marketing Technologies, Mobile Marketing

TikTok adds WooCommerce integration for extended mCommerce functionality

May 27, 2022

Via: Business of Apps

TikTok just announced an integration with WooCommerce which lets merchants sync their store catalogues to their TikTok profiles. That the app is popular among social shoppers is undisputed with 12 billion views for hashtags such as #TikTokMadeMeBuyIt. Over half of […]


Marketing Technologies, Mobile Marketing

Mobile push notifications boost engagement

May 4, 2022

Via: Business of Apps

Mobile push notifications are the most important channel for engagement for 61% of businesses, followed by email and web push notifications. That’s according to the latest 2022 State of Customer Messaging report from OneSignal. The majority said that mobile push […]


Marketing Technologies, Mobile Marketing

14 Mobile Optimization Best Practices You Need To Know

April 25, 2022

Via: Search Engine Journal

It has been a while since Google began rolling out its mobile-first index. When this was first announced, SEO professionals were scurrying everywhere to ensure that their site was in compliance with Google’s Core Web Vitals and best practice mobile […]


Marketing Technologies, Mobile Marketing

Playable in-game ads are most effective but marketers should consider motivation

April 14, 2022

Via: Business of Apps

Playable mobile adverts have some of the lowest cost-per-install (CPI) at $1.98 below the average $3.79 for other gaming ad formats. That’s according to the latest report by mobile app growth platform Liftoff published today based on an analysis of […]


Marketing Technologies, Mobile Marketing

Mobile SEO: A Complete Guide [Ebook]

April 12, 2022

Via: Search Engine Journal

Did you know 90% of the global internet population is using a mobile device to go online? What does this mean to website owners worldwide? Does that mean fewer people will see your website if you’re only focusing on desktop […]


Marketing Technologies, Mobile Marketing

Meta tops TikTok in mobile ad performance after Apple’s ATT changes

March 24, 2022

Via: Marketing Dive

SKAN, also known as StoreKit Ad Network or SKAdNetwork, is Apple’s privacy-centric API that helps ad networks and advertisers measure ad activity like impressions, clicks and app installs on an aggregated level. The tech company’s ATT framework moves last year […]


Marketing Technologies, Mobile Marketing

50% of mobile gamers prefer ad-supported games

March 11, 2022

Via: Business of Apps

Half of mobile gamers now say they prefer ad-supported games over pay-to-play or in-app purchases only games. Interest in ad-supported games has grown steadily since 2017, up 138% in 2021, according to the latest Modern Mobile Gamer® report from Tapjoy. […]


Marketing Technologies, Mobile Marketing

12 Text Message Marketing Services

February 17, 2022

Via: Small Business Trends

Small businesses have a unique opportunity when it comes to text message marketing. Unlike larger businesses, small businesses can communicate one-on-one with their customers in a more intimate fashion. This is one main reason why text message marketing campaigns are […]


Marketing Technologies, Mobile Marketing

Apple’s services segment hits record $19.5B as company shakes up mobile advertising

January 28, 2022

Via: Marketing Dive

Apple continued a remarkable winning streak through the final stretch of 2021, a critical window that covers the holiday period. As other companies grappled with supply chain issues — tech manufacturers remain mired in chip shortages — the iPhone maker […]