Category: Mobile Marketing

April 20, 2021

Brands could be losing out on reaching young customers if they don’t revamp their digital presence for an improved shopping experience. New research by Sitecore finds that 57% of Gen Z shoppers said they were less loyal to brands after […]

April 16, 2021

A majority (73%) of advertisers in the US and UK are concerned about complying with privacy changes. That’s according to new research from AppsFlyer, the mobile attribution expert. The State of Measurement, Privacy and Compliance – Top List of Advertiser […]

April 14, 2021

On the back of growing demand from mobile and app advertisers, digital ad revenues in the US jumped 12% to nearly $140 billion in 2020, according to a report by the Interactive Advertising Bureau and PwC. The findings highlight that […]

April 6, 2021

Many social networks started off focusing on personal relationships and connections centering around lifestyles. However, companies like Facebook, Twitter, Instagram and Snapchat realized the value of inviting businesses and brands to participate in their social networks to connect them with […]

March 26, 2021

A prime challenge in reaching financial goals is staying motivated over the years, especially following a rocky year when many people’s circumstances were murkier than ever. Mint, the personal finance app owned by Intuit, last week wrapped up its first […]

March 1, 2021

You may have noticed recently that Facebook has been sending up alarms about the upcoming iOS 14 changes and how they’ll impact your ads. Here’s the gist of what’s going on. With iOS 14, Apple is making it much harder […]

February 17, 2021

In March 2016, Instagram switched its feed from chronological to using an algorithm to rank the “best” posts first. Well, at the rate that things change in the digital marketing world, that’s like telling you a story that begins, “A […]

January 28, 2021

Google is sharing insights about trending searches in Google Maps, a rare set of search data which may assist local marketers. Local search data for the month of January traditionally offers a look into peoples’ New Year’s resolution plans, with […]

January 27, 2021

The Facebook-owned photo- and video-sharing network said the single-Story viewing experience for desktop users was replaced with a carousel of clickable previews of the previous and next Stories, making the experience more immersive and easier to navigate. Instagram has made […]

January 22, 2021

Google is updating the design of mobile search results with a modern experience that makes it easier for people to find what they’re looking for. With the redesigned version of mobile search Google aims to improve the experience for users […]