Category: Mobile Marketing

May 10, 2019

With the growth of e-commerce and the increasing amount of options at consumers’ fingertips, the market is ripe for innovation. Good customer service isn’t just a nice-to-have, but a must-have. E-commerce sales are projected to reach $604.2 billion by 2020, […]

April 22, 2019

Voice search just became even more ubiquitous — voice interfaces now come as car cigarette lighter plugs. This means billboards and other terrestrial ads need to be ready for increased voice searches from drivers. So this adds to Google’s optimization […]

April 9, 2019

Augmented reality is still an emerging technology, but Apple’s investment in ARKit and Google’s in ARCore are evidence that the market for AR is likely going one way: up. Many of the most popular AR apps, such as the IKEA […]

April 5, 2019

Snap Inc. is building its own mobile ad network to launch later this year. At its event today in Los Angeles for developers and creators, the company said it’s creating the Snap Audience Network, which will exist beyond Snapchat’s own […]

February 28, 2019

How hungry would you be for a cheeseburger if I told you it was available right around the corner? How much more enticing would it be if I showed you an irresistible image of that same cheeseburger? Salivating yet? With […]

February 14, 2019

Ad tech has weathered its fair share of changes and technological shakeups, and there are more on the way thanks to 5G and ATSC 3.0. The industry has been discussing, anticipating and debating these performance standards for nearly two years. […]

January 30, 2019

What is the ideal marketing technology stack for a brand to succeed in mobile marketing? I posed this martech investments question to Michael Fauscette, Chief Research Officer, G2 Crowd recently … and he just shook his head. And then he […]

January 28, 2019

Facebook marked Data Privacy Day Monday by introducing a new Privacy and Data Use Business Hub, a one-stop shop for resources that businesses can use to ensure that they are protecting people’s information while on the Facebook platform. The Privacy […]

January 22, 2019

The first text, AKA “short message service” or SMS, was sent 26 years ago, in 1992. Since then, SMS marketing has grown in usage alongside the mobile phone, even sparking a new kind of linguistic shorthand in the heydays of […]

January 14, 2019

It’s inevitable that as mobile ad spending goes up, so does mobile ad fraud. Mobile ad spending is growing by 20% this year and is valued at over $75 billion, according to Forbes. RetailDive reports that fraud rates have almost […]