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Category: Mobile Marketing


Marketing Technologies, Mobile Marketing

Mobile app ad spend jumped 23% while user app session lengths grew in 2021

January 13, 2022

Via: Business of Apps

Although advertisers have been rightly worried about IDFA related impacts on their budgets and campaigns, new research finds that ad spend topped $295 billion, up 23% year-on-year in 2021 and is esteemed to reach $350 billion in 2022. In 2021, […]


Marketing Technologies, Mobile Marketing

Mobile Marketing Is Back In Vogue – How Can Brands Automate And Scale-up Their Mobile Campaigns?

January 11, 2022

Via: Martech Zone

Everyone accepts the ubiquity of mobile devices. In many markets today – particularly in the developing world – it’s not simply a case of mobile first but mobile only. For marketers, the pandemic accelerated the move to digital at the […]


Marketing Technologies, Mobile Marketing

How ATT opt-in rates affected installs and mobile ad budgets in 2021

December 22, 2021

Via: Business of Apps

App Tracking Transparency (ATT) opt-in rates reached 46% over the last few months of 2021, according to data released by AppsFlyer. While mobile marketers and advertisers worried that measurement and ad optimisation would be seriously hampered by the updates to […]


Marketing Technologies, Mobile Marketing

SMS Marketing For Local Business: Trends You’ll Need In 2022

December 20, 2021

Via: Search Engine Journal

How easy is it for you to cut through the noise and communicate with your customers? Thanks to the convenience of mobile, customers now expect more from businesses and want to interact with them differently – through text message. Find […]


Marketing Technologies, Mobile Marketing

Mobile users are more likely to share email for branded communication

December 10, 2021

Via: Business of Apps

Around 40% of people are more likely to accept continued brand communications if they can control the purpose, frequency and engagement channel. That’s according to new research from Airship, the mobile app experts. Based on the answers from 9,000 consumers […]


Marketing Technologies, Mobile Marketing

SMS Holiday Marketing: 8 Tips To Grow Your Audience & Reach

November 30, 2021

Via: Search Engine Journal

Is driving local traffic one of your top goals? Whether you’re trying to drive holiday traffic or traffic during any season, SMS might be the answer. According to research from the messaging platform Podium, SMS (or text messaging) is the […]


Marketing Technologies, Mobile Marketing

People are using mobile devices and apps to shop more conveniently

November 19, 2021

Via: Business of Apps

Nearly all consumers (97%) are now using their mobile devices more often to shop online compared to a year ago. That’s according to new research from Rightpoint based on a survey of over 830 US adults. Convenience was the main […]


Marketing Technologies, Mobile Marketing

Dominating Your WhatsApp Marketing Strategy

November 18, 2021

Via: Search Engine Journal

Two billion monthly active users. Exceptionally high open rates within minutes of messages being sent. Algorithm free allowing full audience access. WhatsApp marketing sounds like a dream, doesn’t it? Yet many brands were burned by the challenging realities of marketing […]


Marketing Technologies, Mobile Marketing

Video and display ads drive revenues for mobile apps

November 11, 2021

Via: Business of Apps

The app ecosystem has seen rapid changes over the last few years following lockdowns and changes to iOS privacy settings. That means developers may have had to adapt new means to engage their users or promote their apps. New research […]


Marketing Channels, Marketing Technologies, Mobile Marketing, Social Media Marketing

Instagram adds Live Shopping events to bolster mobile shopping this holiday season

November 4, 2021

Via: Business of Apps

Instagram is making shopping even more interactive this holiday season . The company added Live Shopping events that allow users to view exclusive offers in-app presented by celebrities and featuring emerging brands. Users just need to click on Holiday Picks […]