Category: Mobile Marketing

July 22, 2019

Facebook News Feed ads will change on Aug. 19, to benefit mobile users and advertisers who are trying to reach those consumers. The most important update for marketers is that visible text will drop from seven lines to three. As […]

June 18, 2019

How important is the mobile experience? With 91% of users reporting that they always have their smart phone within easy reach, spending an average of 3.5 hours/day on their devices, it’s difficult to overstate just how critical the mobile experience […]

May 21, 2019

If you think that it has gotten harder to achieve organic search success, you may be right. Most marketers recognize organic search’s tremendous value as an acquisition channel and focus on optimizing for organic search. Even if you are following […]

May 10, 2019

With the growth of e-commerce and the increasing amount of options at consumers’ fingertips, the market is ripe for innovation. Good customer service isn’t just a nice-to-have, but a must-have. E-commerce sales are projected to reach $604.2 billion by 2020, […]

April 22, 2019

Voice search just became even more ubiquitous — voice interfaces now come as car cigarette lighter plugs. This means billboards and other terrestrial ads need to be ready for increased voice searches from drivers. So this adds to Google’s optimization […]

April 9, 2019

Augmented reality is still an emerging technology, but Apple’s investment in ARKit and Google’s in ARCore are evidence that the market for AR is likely going one way: up. Many of the most popular AR apps, such as the IKEA […]

April 5, 2019

Snap Inc. is building its own mobile ad network to launch later this year. At its event today in Los Angeles for developers and creators, the company said it’s creating the Snap Audience Network, which will exist beyond Snapchat’s own […]

February 28, 2019

How hungry would you be for a cheeseburger if I told you it was available right around the corner? How much more enticing would it be if I showed you an irresistible image of that same cheeseburger? Salivating yet? With […]

February 14, 2019

Ad tech has weathered its fair share of changes and technological shakeups, and there are more on the way thanks to 5G and ATSC 3.0. The industry has been discussing, anticipating and debating these performance standards for nearly two years. […]

January 30, 2019

What is the ideal marketing technology stack for a brand to succeed in mobile marketing? I posed this martech investments question to Michael Fauscette, Chief Research Officer, G2 Crowd recently … and he just shook his head. And then he […]