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Category: Mobile Marketing


Marketing Technologies, Mobile Marketing

Majority of Gen Z less forgiving of bad mobile shopping experiences

April 20, 2021

Via: Business of Apps

Brands could be losing out on reaching young customers if they don’t revamp their digital presence for an improved shopping experience. New research by Sitecore finds that 57% of Gen Z shoppers said they were less loyal to brands after […]


Big Data, Customer Data, Marketing Technologies, Mobile Marketing

Majority of mobile advertisers concerned about compliance with privacy laws

April 16, 2021

Via: Business of Apps

A majority (73%) of advertisers in the US and UK are concerned about complying with privacy changes. That’s according to new research from AppsFlyer, the mobile attribution expert. The State of Measurement, Privacy and Compliance – Top List of Advertiser […]


Marketing Technologies, Mobile Marketing

US mobile and digital ad revenues jumped 12% in 2020

April 14, 2021

Via: Business of Apps

On the back of growing demand from mobile and app advertisers, digital ad revenues in the US jumped 12% to nearly $140 billion in 2020, according to a report by the Interactive Advertising Bureau and PwC. The findings highlight that […]


Marketing Technologies, Mobile Marketing

Why You Should Use WhatsApp Business in 2021

April 6, 2021

Via: Entrepreneur

Many social networks started off focusing on personal relationships and connections centering around lifestyles. However, companies like Facebook, Twitter, Instagram and Snapchat realized the value of inviting businesses and brands to participate in their social networks to connect them with […]


Marketing Technologies, Mobile Marketing

Campaign Trail: Intuit’s Mint defies money taboos to celebrate small wins

March 26, 2021

Via: Marketing Dive

A prime challenge in reaching financial goals is staying motivated over the years, especially following a rocky year when many people’s circumstances were murkier than ever. Mint, the personal finance app owned by Intuit, last week wrapped up its first […]


Marketing Technologies, Mobile Marketing

Facebook Conversions API: What Marketers Need to Know

March 1, 2021

Via: Social Media Examiner

You may have noticed recently that Facebook has been sending up alarms about the upcoming iOS 14 changes and how they’ll impact your ads. Here’s the gist of what’s going on. With iOS 14, Apple is making it much harder […]


Marketing Channels, Marketing Technologies, Mobile Marketing, Social Media Marketing

How Instagram’s Algorithm Works & IG Content Best Practices

February 17, 2021

Via: Search Engine Journal

In March 2016, Instagram switched its feed from chronological to using an algorithm to rank the “best” posts first. Well, at the rate that things change in the digital marketing world, that’s like telling you a story that begins, “A […]


Marketing Technologies, Mobile Marketing, News

Google Maps Search Trends For January 2021

January 28, 2021

Via: Search Engine Journal

Google is sharing insights about trending searches in Google Maps, a rare set of search data which may assist local marketers. Local search data for the month of January traditionally offers a look into peoples’ New Year’s resolution plans, with […]


Marketing Channels, Marketing Technologies, Mobile Marketing, Social Media Marketing

Instagram Stories Desktop Experience Gets Refreshed

January 27, 2021

Via: Adweek

The Facebook-owned photo- and video-sharing network said the single-Story viewing experience for desktop users was replaced with a carousel of clickable previews of the previous and next Stories, making the experience more immersive and easier to navigate. Instagram has made […]


Marketing Technologies, Mobile Marketing, News

Google Redesigns Mobile Search Results

January 22, 2021

Via: Search Engine Journal

Google is updating the design of mobile search results with a modern experience that makes it easier for people to find what they’re looking for. With the redesigned version of mobile search Google aims to improve the experience for users […]