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Category: Mobile Marketing


Big Data, Marketing Channels, Marketing Technologies, Mobile Marketing, Platforms & Software, Social Media Marketing

Facebook Adds New Features for Group Admins

December 14, 2020

Via: Adweek

Facebook will begin introducing several features for group administrators in the coming days. The social network is changing the format of topics for groups from tags to hashtags, giving admins and members a more familiar way to categorize and browse […]


Marketing Technologies, Mobile Marketing

Marketing Dive integrates Mobile Marketer into its expanding industry coverage

December 7, 2020

Via: Marketing Dive

Few would deny that the pace of digital’s evolution went supersonic in 2020. As a result, there’s a new reality in which connected experiences and commerce are woven into all aspects of our lives and are unlikely to return to […]


Marketing Channels, Marketing Technologies, Mobile Marketing, Social Media Marketing

Twitter Makes Frequency Capping Available for All Ad Campaign Types

December 3, 2020

Via: Social Media Today

Twitter has added a new control option for marketers by making frequency capping available for all campaign types globally. As explained by Twitter: “Marketers know one key component of campaign success is effective audience reach. That’s why we are introducing […]


Marketing Channels, Marketing Technologies, Mobile Marketing, Social Media Marketing

Study: Most retailers will boost ad spend on Facebook next year

November 20, 2020

Via: Mobile Marketer

Retailers facing continued disruptions from the pandemic plan to ramp up their spending on social media next year to reach consumers who are expected to spend a significant amount of time online, Smartly.io’s survey of marketers indicates. While medicine researchers […]


Marketing Channels, Marketing Technologies, Mobile Marketing, Social Media Marketing

Instagram Adds New Branded Content Options, Including Branded Content Tags in Reels

November 20, 2020

Via: Social Media Today

With Instagram putting more emphasis on Reels as it seeks to combat the rise of TikTok, a key area where Instagram can best its rival is in monetization, and offering more lucrative brand partnership options and processes, in order to […]


Marketing Channels, Marketing Technologies, Mobile Marketing, Social Media Marketing

Snapchat Provides New Options for App Promotions, Including Improved Cross-Linking Tools

November 19, 2020

Via: Social Media Today

Snapchat has announced a new set of ad options for app marketers, which look to expand on the opportunities for app developers to connect with Snap’s audience by cross-linking their app functions with the platform. The main connection here comes […]


Marketing Channels, Marketing Technologies, Mobile Marketing, Social Media Marketing

Instagram Launches Updated UI for Standalone Threads App

November 19, 2020

Via: Social Media Today

Instagram has announced a new update for its standalone Threads app, which despite seemingly not gaining massive traction is still holding on, a year after its initial release. As you may or may not recall, Threads is a messaging app […]


Marketing Channels, Marketing Technologies, Mobile Marketing, Social Media Marketing

WhatsApp Adds Shopping Button to Streamline eCommerce Within Chats

November 10, 2020

Via: Social Media Today

WhatsApp has taken another small step towards maximizing its eCommerce potential with the addition of a new shopping button in business chats to streamline purchases and transactions. Similar to the new Shop options on Instagram and Facebook, the WhatsApp shopping […]


Marketing Technologies, Mobile Marketing

Dior activates Snapchat e-commerce for new sneaker

November 4, 2020

Via: Mobile Marketer

With many consumers looking to purchase holiday gifts earlier than ever this season because of the pandemic, Dior aims to engage Snapchat users with an immersive AR e-commerce experience that guides them to the point of sale. In addition to […]


Marketing Channels, Marketing Technologies, Mobile Marketing, Social Media Marketing

Facebook launches new Shopping audiences, Instagram Product Tag ads, tests Shops discounts

October 21, 2020

Via: Marketing Land

As we head into the holiday season, Facebook is rolling out several new features for e-commerce marketers and brands. It is also launching promotional support for Black-owned businesses and training and software discounts for small businesses. Instagram ads with product […]