Category: Mobile Marketing

January 13, 2022

Although advertisers have been rightly worried about IDFA related impacts on their budgets and campaigns, new research finds that ad spend topped $295 billion, up 23% year-on-year in 2021 and is esteemed to reach $350 billion in 2022. In 2021, […]

January 11, 2022

Everyone accepts the ubiquity of mobile devices. In many markets today – particularly in the developing world – it’s not simply a case of mobile first but mobile only. For marketers, the pandemic accelerated the move to digital at the […]

December 22, 2021

App Tracking Transparency (ATT) opt-in rates reached 46% over the last few months of 2021, according to data released by AppsFlyer. While mobile marketers and advertisers worried that measurement and ad optimisation would be seriously hampered by the updates to […]

December 20, 2021

How easy is it for you to cut through the noise and communicate with your customers? Thanks to the convenience of mobile, customers now expect more from businesses and want to interact with them differently – through text message. Find […]

December 10, 2021

Around 40% of people are more likely to accept continued brand communications if they can control the purpose, frequency and engagement channel. That’s according to new research from Airship, the mobile app experts. Based on the answers from 9,000 consumers […]

November 30, 2021

Is driving local traffic one of your top goals? Whether you’re trying to drive holiday traffic or traffic during any season, SMS might be the answer. According to research from the messaging platform Podium, SMS (or text messaging) is the […]

November 19, 2021

Nearly all consumers (97%) are now using their mobile devices more often to shop online compared to a year ago. That’s according to new research from Rightpoint based on a survey of over 830 US adults. Convenience was the main […]

November 18, 2021

Two billion monthly active users. Exceptionally high open rates within minutes of messages being sent. Algorithm free allowing full audience access. WhatsApp marketing sounds like a dream, doesn’t it? Yet many brands were burned by the challenging realities of marketing […]

November 11, 2021

The app ecosystem has seen rapid changes over the last few years following lockdowns and changes to iOS privacy settings. That means developers may have had to adapt new means to engage their users or promote their apps. New research […]

November 4, 2021

Instagram is making shopping even more interactive this holiday season . The company added Live Shopping events that allow users to view exclusive offers in-app presented by celebrities and featuring emerging brands. Users just need to click on Holiday Picks […]