Category: Mobile Marketing

September 28, 2020

Marketers that are either running campaigns on TikTok or may be planning to do so continue to face uncertainty about the app’s future in the U.S. While TikTok has scored a short-term victory to keep its app running in U.S. […]

September 16, 2020

Magna concludes that the coronavirus pandemic has firmly shifted consumer attentions toward e-commerce and social media, and thus accelerated the pace at which advertising dollars are turning toward digital media over traditional offerings. Amazon’s streaming platform Twitch, for example, grew […]

August 6, 2020

Snapchat’s first global B2B marketing campaign is being positioned as an overdue and clever step in solidifying the social media brand’s position as its platform rivals face claims of racial insensitivity and advertising boycotts through to data privacy challenges. Snapchat’s […]

August 3, 2020

In a post-COVID world, people are using content to fill their time and find daily satisfaction, thus creating a greater need for content creation. This gives marketers a real opportunity to reach their target demographic in an engaging way. If […]

July 24, 2020

At the start of this year, a fresh short-form video platform contender, Byte, debuted. The app is the successor to Vine and was developed by one of its co-founders, Dom Hofmann. Short-form video is nothing new in 2020. But growing […]

July 20, 2020

EBay is working on additional refinements to its promoted listings program after seeing 100% growth in the past couple of years, with the implementation of a unified ranking of organic search results and sponsored listings driving most of that increase. […]

July 13, 2020

In late June, the Anti-Defamation League (ADL), NAACP and other civil rights organizations kicked off the #StopHateforProfit boycott that calls on major brands to stop advertising on Facebook to send the message that the network has become a breeding ground […]

July 7, 2020

Video advertisements that showed “surprised” emotions, outdoor settings and women have been more effective than other kinds of creative during the coronavirus pandemic, per the VidMob report. The surge in online shopping by consumers who are staying at home during […]

June 30, 2020

Adizzying number of marketers have in recent days announced plans to pause advertising on Facebook and other social media sites, as civil rights groups ratchet up the pressure on platforms to curb hate speech. The snowball effect mirrors past pullbacks […]

May 6, 2020

The notion of a marketing funnel is tried and true: moving from brand awareness to lead generation and lead nurturing to sales. However, the COVID-19 pandemic will subsequently influence the way marketers and advertisers strategize and execute going forward. With […]