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Category: Mobile Marketing


Marketing Technologies, Mobile Marketing

5 Holiday Mobile Marketing Tips

November 12, 2018

Via: Chief Marketer

Black Friday has risen through the ranks to become one of the busiest shopping days for the holidays and beyond, and much of that activity now take place in the digital realm, with mobile taking the lead. Here’s five key […]


Marketing Channels, Marketing Technologies, Mobile Marketing, Social Media Marketing

3 Predictions For IG Shopping and the Future of Ecommerce on Instagram

October 16, 2018

Via: BufferSocial

Social media marketer, Thea Neal, investigates. With more than 25 million Instagram Business profiles, and more than 2 million advertisers, Instagram is constantly evolving, testing new features, and experimenting with new ways to increase the value businesses can get from […]


Marketing Channels, Marketing Technologies, Mobile Marketing, Social Media Marketing

Optimize Social Media Marketing for Ad Conversions

October 12, 2018

Via: Target Marketing

Every vendor that sells a digital asset management (DAM) system will tell you that its system is the best, and in some cases the process of selling a DAM system to a new customer is quick and easy. Unfortunately in […]


Marketing Channels, Marketing Technologies, Mobile Marketing, Social Media Marketing

4 Steps for Optimizing Mobile Social Media Ads

October 5, 2018

Via: Target Marketing

Marketers optimizing mobile social media ads know they have to do so, because Americans spend most of their time on mobile devices in audio and social apps. Here are four steps marketers can take to improve that customer experience. The […]


Marketing Technologies, Mobile Marketing

Should You Use Augmented Reality With Direct Mail?

September 20, 2018

Via: Target Marketing

Direct mail is a very effective marketing channel; however, when you add a mobile element such as augmented reality to it, you have the opportunity to skyrocket your results. I say “opportunity” using augmented reality with direct mail, because you […]


Marketing Technologies, Mobile Marketing

Smartphone Lockscreen Marketing Is the Next Frontier

September 17, 2018

Via: Target Marketing

Mobile marketing just got foolproof. Zero percent of smartphone lockscreen marketing gets accidental ad clicks, says a study from a lockscreen ad platform provider. “The State of Lockscreen Advertising: Engagement, Revenue and Apprehension in a New Era of Mobile Advertising,” […]


Marketing Technologies, Mobile Marketing

Instagram Is Reportedly Developing a New App Dedicated to Shopping

September 5, 2018

Via: Adweek

The social shopping wars are just beginning, and Instagram might be about to take it up a notch. According to The Verge, Instagram is developing a new app that will let consumers shop for products from brands they already follow. […]


Marketing Technologies, Mobile Marketing

Create Great Customer Experiences Online for Users With Disabilities

August 28, 2018

Via: Target Marketing

Brands can make their app or mobile website experiences delightful for everyone, including users with disabilities. If you are not creating great customer experience with such groups in mind, then you are not reaching a massive chunk of the global […]


Marketing Technologies, Mobile Marketing

3 Themes Are Dominating Marketing Strategy Conversations

August 13, 2018

Via: Target Marketing

Marketing strategy conversations happen between CMOs and business leaders all of the time, especially at trade shows. Recently, Cannes Lions saw brands, agencies, technology partners and media companies converge on the French Riviera. And while Cannes is an annual tradition […]


Marketing Technologies, Mobile Marketing

Mobile Customers’ Top 5 Demands of E-Commerce Brands

August 9, 2018

Via: Target Marketing

Retail is an increasingly digital world and, more recently, it’s mobile. In fact, Forrester’s 2018 Retail Best Practices: Mobile Web study found smartphones will play a role in over one-third of total U.S. retail sales in 2018. Consumers of all […]