Category: Mobile Marketing

Big Data, Customer Data, Marketing Technologies, Mobile Marketing

Customers want more text-based customer support options from brands

February 12, 2020

Via: Marketing Land

When asked about customer support preferences, 72% of consumers age 18 to 64 said having the ability to text with a live agent in real-time would improve their overall customer service experience. The question was part of a survey conducted […]

Marketing Technologies, Mobile Marketing

Why Google Going to the Dark Side Is Bad for Advertisers

February 4, 2020

Via: Target Marketing

Over time, the simplicity of Google’s results page has clearly eroded. In the beginning, Google’s clear user interface was beloved to search users for its ease of access and clarity. It was easy to spot ads, because they were clearly […]

Marketing Technologies, Mobile Marketing

Why Mobile App Customer Experience Lags Behind Other Channels

January 30, 2020

Via: Target Marketing

Every marketer has done painstaking research to understand where mobile makes an appearance along the customer journey. They understand that customers always have their phones, and always expect a personalized, relevant interaction on mobile. Mobile commerce is set to grow […]

Marketing Channels, Marketing Technologies, Mobile Marketing, Web Advertising

Google reconsiders paid search redesign amid criticism

January 27, 2020

Via: Marketing Dive

The redesign of paid search results is positioned by Google as necessary for improving the user experience. However, its arrival at a time when the company’s ad revenue growth is showing signs of slowing could reflect a desire to drive […]

Marketing Technologies, Mobile Marketing

How to Optimize Mobile Marketing for Optichannel ROI

January 3, 2020

Via: Target Marketing

B2B and B2C marketing need to change, because no one buys like they did before. They might take a leisurely stroll through a shopping district and pop into a few stores to check out the wares. B2B buyers may do […]

Marketing Channels, Marketing Technologies, Mobile Marketing, Social Media Marketing

eMarketer Ups Its Estimates for Snapchat’s User Base, Ad Revenue

November 19, 2019

Via: Adweek

Research outfit eMarketer is bullish on Snapchat. Citing new features introduced since the messaging application’s ill-fated redesign in early 2018 and a revamped Android experience, eMarketer revised its forecasts for user growth upward. According to eMarketer, Snapchat will have 293.01 […]

Big Data, Marketing Technologies, Mobile Marketing, Platforms & Software

How These 3 Brands Are Using Chatbots to Forge Stronger Relationships With Consumer

November 5, 2019

Via: Adweek

It may seem like chatbots are designed to make us go crazy at times. But new research from Publicis Media shows that the ones that are genuinely helpful are moving the needle for brands in positive ways. “When a brand […]

Marketing Channels, Marketing Technologies, Mobile Marketing, Social Media Marketing

Snapchat Begins Testing Dynamic Ads That Work Off Brands’ Product Catalogs

October 17, 2019

Via: Adweek

Snapchat will conduct an open beta-test of dynamic ads that enable brands to automatically create ads in real-time based on their own product catalogs, which can contain hundreds of thousands of items. As a result, users will see more relevant […]

Marketing Channels, Marketing Technologies, Mobile Marketing, Social Media Marketing

7 Way to Make Facebook and Instagram Stories More Effective

October 16, 2019

Via: Chief Marketer

Everyone loves good stories, especially people who want to get a message out. Being mobile first and full screen are why stories are the darling of marketing, advertising, and PR in social mediakj. Stories capture attention. Stories get remembered. Stories […]

Automation, Marketing Technologies, Mobile Marketing

Voice Search Is Popular With Consumers, But Marketers Are Still Lost

October 15, 2019

Via: Target Marketing

Voice search is big in marketing now. Retail is the big winner among marketing verticals benefiting from the rise in voice assistant-fueled Internet searches, but one study of retail and restaurant voice search readiness found those studied were “not prepared […]