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Category: Mobile Marketing


Marketing Channels, Marketing Technologies, Mobile Marketing, Social Media Marketing

eMarketer Ups Its Estimates for Snapchat’s User Base, Ad Revenue

November 19, 2019

Via: Adweek

Research outfit eMarketer is bullish on Snapchat. Citing new features introduced since the messaging application’s ill-fated redesign in early 2018 and a revamped Android experience, eMarketer revised its forecasts for user growth upward. According to eMarketer, Snapchat will have 293.01 […]


Big Data, Marketing Technologies, Mobile Marketing, Platforms & Software

How These 3 Brands Are Using Chatbots to Forge Stronger Relationships With Consumer

November 5, 2019

Via: Adweek

It may seem like chatbots are designed to make us go crazy at times. But new research from Publicis Media shows that the ones that are genuinely helpful are moving the needle for brands in positive ways. “When a brand […]


Marketing Channels, Marketing Technologies, Mobile Marketing, Social Media Marketing

Snapchat Begins Testing Dynamic Ads That Work Off Brands’ Product Catalogs

October 17, 2019

Via: Adweek

Snapchat will conduct an open beta-test of dynamic ads that enable brands to automatically create ads in real-time based on their own product catalogs, which can contain hundreds of thousands of items. As a result, users will see more relevant […]


Marketing Channels, Marketing Technologies, Mobile Marketing, Social Media Marketing

7 Way to Make Facebook and Instagram Stories More Effective

October 16, 2019

Via: Chief Marketer

Everyone loves good stories, especially people who want to get a message out. Being mobile first and full screen are why stories are the darling of marketing, advertising, and PR in social mediakj. Stories capture attention. Stories get remembered. Stories […]


Automation, Marketing Technologies, Mobile Marketing

Voice Search Is Popular With Consumers, But Marketers Are Still Lost

October 15, 2019

Via: Target Marketing

Voice search is big in marketing now. Retail is the big winner among marketing verticals benefiting from the rise in voice assistant-fueled Internet searches, but one study of retail and restaurant voice search readiness found those studied were “not prepared […]


Marketing Channels, Marketing Technologies, Mobile Marketing, Web Advertising

Introducing the New Benchmarks for Progressive Web Apps

October 2, 2019

Via: Target Marketing

How does your progressive web app (PWA) compare to other brands? While there are excellent PWA quality tests like the Lighthouse tool, until recently there’s been a dearth of metrics to compare against industry averages and identify opportunities to improve […]


Marketing Technologies, Mobile Marketing

AppsFlyer: Google Tops Facebook, Driving More App Installs in 1H 2019

September 24, 2019

Via: Adweek

Mobile attribution and data analytics company AppsFlyer released the ninth edition of its Performance Index, which analyzes mobile media sources. The company analyzed 23 billion application installations and 45 billion app opens across over 15,000 mobile apps from January through […]


Big Data, Marketing Technologies, Mobile Marketing, Platforms & Software

Facebook Kicks Off Its Stories Can Do It Campaign

September 23, 2019

Via: Adweek

Facebook’s new global cross-platform campaign, which kicked off Monday, is aimed at telling the story of, well, Stories across Instagram, Facebook and Messenger. The social network said 62% of respondents to a survey it commissioned from Ipsos became more interested […]


Big Data, Marketing Technologies, Mobile Marketing, Platforms & Software

Pinterest Unveils Shop the Look Ads, Retooled Business Profiles

September 23, 2019

Via: Adweek

Pinterest introduced several updates Monday with the aim of promoting shopping via its platform: Shop the Look ads in a new collections format for its mobile applications, a revamped business profile and the expansion of catalogs and shopping ads to […]


Automation, Marketing Technologies, Mobile Marketing

Why the ‘Voice Revolution’ Will Lead to a Boom in Voice Commerce

September 19, 2019

Via: Target Marketing

Interacting with voice assistants is becoming a part of our daily lives. From smartphones and smart TVs to wearables and even microwaves, it’s hard to name a device that hasn’t been — or won’t soon be — enhanced with voice-enabled […]