Marketing Technologies, Other Technologies
July 11, 2024
Via: Martech ZoneBillboard advertising, a cornerstone of out-of-home (OOH) advertising, has undergone significant transformations since its inception. This article delves into the history, evolution, and current state of billboards, exploring its transition from static displays to dynamic digital out-of-home (DOOH) advertising. We’ll […]
Marketing Technologies, Other Technologies
July 1, 2024
Via: Martech ZoneAI is transforming the way brands approach and execute marketing activities. Starting with the creative process, which can be democratized to allow consumers to produce their own personalized collateral: for example, at this year’s French Open, fans could pick a […]
Marketing Technologies, Other Technologies
June 19, 2024
Via: Search Engine JournalStorytelling is an integral part of the human experience. People have been communicating observations and data to each other for millennia using the same principles of persuasion that are being used today. However, the means by which we can generate […]
Marketing Technologies, Other Technologies
June 12, 2024
Via: Martech ZoneRecent technological developments are driving seamless payments and more cost-effective payment options. These factors make them a key driving force in the growth of embedded finance, a market whose value is projected to surpass $228 billion by 2028. What is […]
Marketing Technologies, Other Technologies
April 29, 2024
Via: Search Engine LandB2B lead generation through paid search is constantly evolving. Today’s effective PPC strategies differ from previous years. B2B marketers must adapt and zero in on: Hyper-personalization using first-party data. Leveraging account-based marketing to target high-intent audiences. Engaging and educating prospects […]
Marketing Technologies, Other Technologies
February 7, 2024
Via: Search Engine JournalInteraction to Next Paint (INP) is a new Core Web Vital metric focused on responsiveness that is scheduled to replace First Input Delay on March 12, 2024. Optimizing for INP is easier with the right tools to monitor and track […]
Marketing Technologies, Other Technologies
January 17, 2024
Via: EntrepreneurThe onset of a new year brings a fresh perspective, encouraging leaders to evaluate and enhance how they communicate and connect with their audiences. Brands and their leaders are presented with the opportunity to redefine and strengthen their public relations […]
Marketing Technologies, Other Technologies
January 12, 2024
Via: EntrepreneurIn today’s fast-paced digital world, entrepreneurs and marketers must adapt and innovate to stay ahead. Digital marketing tactics have become a mainstay and key component of an omnichannel strategy, building brand and driving demand in competitive markets. These five strategies […]
Marketing Technologies, Other Technologies
January 10, 2024
Via: Search Engine JournalI’m taking you behind the scenes of a particularly tough keyword research brief we tackled. I’ll break down our approach, share our strategies, and reveal how we executed the research with a dash of our signature flair. By the end […]
Marketing Technologies, Other Technologies
January 9, 2024
Via: Martech Zone2024 is here, having brought new waves of anticipation and optimism about the state of AdTech. From the overwhelming impact of artificial intelligence (AI) to the brand wars with ad blockers – this past year was saturated with events. We’ve […]
Marketing Technologies, Other Technologies
December 5, 2023
Via: EntrepreneurText messaging is everywhere these days, and business texting platform Text Request recently released its 2024 State of Business Texting Report (disclaimer: I work for Text Request and was part of this study). The report covers how businesses are using […]
Marketing Technologies, Other Technologies
December 5, 2023
Via: Search Engine JournalA link builder needs to look outside of the industry for inspiration to design a link building strategy. If you want to design a link building initiative that is goal-focused and adheres to the Google Search Essentials guidelines, read these […]
Marketing Technologies, Other Technologies
November 21, 2023
Via: EntrepreneurTraditional B2B marketing content may be data-rich and insightful, but it often falls short on character. When was the last time you heard anyone call a whitepaper “exciting” or a case study “riveting?” Never? Me either. The problem is that […]
Marketing Technologies, Other Technologies
November 9, 2023
Via: Martech ZoneNarrative perspective is the lens through which readers experience a story, and choosing the right one can be a powerful tool in both business-to-business (B2B) and business-to-consumer (B2C) communications. Each version of the story uses a different narrative perspective to […]
Marketing Technologies, Other Technologies
November 9, 2023
Via: EntrepreneurMany entrepreneurs who have tried PR and then stopped say something similar: “I paid a lot for PR, but it didn’t lead to sales.” It’s certainly a frustrating situation to be in. Brand awareness is great, but it doesn’t mean […]
Marketing Technologies, Other Technologies
November 6, 2023
Via: Marketing DiveThe holiday season is undoubtedly a pivotal time for retailers, marked by heightened consumer engagement, increased spending and the potential for lasting brand impressions. However, the ever-evolving retail and marketing landscape calls for innovative strategies to captivate the audience, and […]
Marketing Technologies, Other Technologies
November 6, 2023
Via: Marketing DiveLexisNexis achieved exceptional results from a multi-channel campaign supported by Terminus’ account segmentation, advertising and attribution capabilities. The following story unveils their strategic approach, control group testing methodology and the remarkable outcomes they generated. The challenge: Scenario: Pipeline gap in […]
Marketing Technologies, Other Technologies
October 31, 2023
Via: CMIMore than 25 years ago, I managed one of the most innovative types of companies on the planet – a website development agency (yes, really). Remember, this was 1996. We weren’t redesigning websites. We were introducing websites to businesses. We […]
Marketing Technologies, Other Technologies
October 27, 2023
Via: Martech ZoneWith a new year approaching, you likely have a new PR plan full of targets and goals. But is that plan full of the same old tactics, or are you trying to shift your media relations to embrace the new? […]
Marketing Technologies, Other Technologies
October 25, 2023
Via: Convince and ConvertArtificial Intelligence (AI) has ushered in a transformative marketing era for small and medium-sized businesses (SMBs), specifically in marketing. It’s more than just a buzzword; it’s a game-changer. AI-driven tools and algorithms empower SMBs to compete with industry giants on […]