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Category: Other Technologies


Marketing Technologies, Other Technologies

15 brands jumping into NFTs

January 14, 2022

Via: CMO

Non-Fungible Tokens, or NFTs, have become the latest hot digital item and brands are clamouring to embrace them. From community engagement to creative expression, raising funds for not-for-profits, lead generation, campaign promotion and influencer marketing, brand uses cases of NFTs […]


Marketing Technologies, Other Technologies

Spotify adds call-to-action cards for podcast advertisers

January 10, 2022

Via: Business of Apps

Spotify launched a new podcast advertising feature that features call-to-action cards. The feature is aimed at podcast listeners to boost brand awareness and recall. Call-to-action cards are clickable, interactive display units for digital audio ads. The cards consist of images […]


Marketing Technologies, Other Technologies

How Digital Video Advertising Will Dominate The Next Decade

January 6, 2022

Via: Search Engine Journal

Incorporating video into your marketing strategy is now table stakes – in fact, 86% of businesses were using videos for marketing in 2021. If you’re not using this format to engage customers, your competitors almost certainly are. There’s a super […]


Marketing Technologies, Other Technologies

2022 spells more podcast partnerships for publishers as the audio field gets noisy

January 5, 2022

Via: Digiday

In an effort to up their audio games in 2022, a growing number of publishers plan to produce podcasts in partnership with other production companies and media organizations in an effort to stand out in an increasingly crowded field. “At […]


Marketing Technologies, Other Technologies

The Complete Guide to AI for Businesses and How It’s Making a Difference

December 30, 2021

Via: Entrepreneur

Artificial intelligence (AI) is quickly changing the world. As an emerging area of study, it has already found many applications in business, technology and society. AI is the idea that machines can mimic human intelligence to perform tasks like image […]


Marketing Technologies, Other Technologies

How to Use Video Marketing for Lead Generation

December 22, 2021

Via: Convince and Convert

According to forecasts, 2022 is the year where online videos will make up more than 82% of all consumer internet traffic—putting platforms like YouTube, TikTok, Instagram at the center of any marketing strategy. But how can you use video marketing […]


Marketing Technologies, Other Technologies

Future of TV Briefing: How the future of TV shaped up in 2021

December 22, 2021

Via: Digiday

The Future of TV Briefing this week looks back at some of the biggest developments in the TV, streaming and digital video industry in 2021. The year in review Traditional TV loses steam as Disney+ rebounds Hollywood employees rise up, […]


Marketing Technologies, Other Technologies

How to Establish Online Authority

December 15, 2021

Via: Entrepreneur

If you want your business to flourish in this day and age, you have to establish online authority in your field. However, being an online authority is not just being an opinion maker on a specific topic. It implies that […]


Marketing Technologies, Other Technologies

How to Make a Video Marketing Content Calendar

December 10, 2021

Via: Martech Zone

This last week, one of the projects that I delivered was a mobile optimization audit for a client. While they’d been doing well in desktop searches, they were lagging in mobile rankings versus their competitors. As I reviewed their site […]


Marketing Technologies, Other Technologies

A song called ‘Startup’ that your marketing strategy can compose in 2022

December 8, 2021

Via: Entrepreneur

When we talk about undertaking and entering the world of innovation , we can say that it is the perfect design to generate the right business model, but to start composing this song it is important to know what is […]