Category: Other Technologies

January 21, 2021

Amazon was founded in 1995 in Jeff Bezos’s garage. Initially, it was just a company providing services as an online bookstore. Over the years, the business that started as a mere bookstore turned into a multinational company, started selling almost […]

January 18, 2021

For marketers, technology alone is not the solution to achieving marketing goals, but when you understand your goals and implement the right marketing technology to meet your goals, it is the perfect combination to generate the results you need to […]

January 14, 2021

Back in August 2019, Rand Fiskin, the CEO and co-founder of SparkToro, wrote a largely cited post on no-click searches. In Less than Half of Google Searches Now Result in a Click, Fishkin wrote: “We’ve passed a milestone in Google’s […]

January 12, 2021

B2B marketing is complex with a myriad of tactics, technologies, and data solutions to choose from to promote your business and sell your products and services. As complex as modern B2B marketing is, it is also as simple as: How […]

January 8, 2021

Beyond the hard part of getting organizational buy-in to this community way of thinking, building true community takes an everyday commitment to nurture your most passionate customers, then empower them to communicate with each other and create content around things […]

January 4, 2021

Even as vaccine developments provide a clearer timeline for a pandemic recovery, 2021 is set to be another volatile year for marketers. If anything, the digital ecosystem is primed for a bigger shakeup as Apple’s controversial tracking changes go into […]

January 4, 2021

If you’re looking for digital marketing reporting software that’s both powerful and free, look no further than Google’s Data Studio. Google’s free visualization and reporting tool has been around since 2016, and has only gotten better over time, rolling out […]

December 23, 2020

Performance marketers don’t have the luxury of not making the sale, so when business buyers and consumers migrated online during the pandemic, they followed. Their pivots will continue to serve them well in 2021. So said Donna Robinson, CEO of […]

December 16, 2020

Capturing someone’s attention isn’t easy. In a crowded digital world, entrepreneurs have to find any way they can to stand out from the competition and resonate with audiences. That’s one reason why video marketing has become increasingly popular for businesses […]

December 14, 2020

Marketers have faced a challenge in trying to tell a brand story in the six-second format that has become more common on social media platforms looking to ensure users don’t disengage because of ads that are too pervasive and too […]