Category: Other Technologies

August 12, 2020

When people hear the phrase “local business” they tend to think of mom and pop stores. But national brands like Chipotle, Anytime Fitness, Home Depot, Macy’s and Walmart are also local businesses because they exist in specific communities. Local laggards. […]

August 11, 2020

As more consumers shop for groceries online and retailers like Amazon, Target and Walmart expand their digital marketplaces, the pressure is growing on food retailers to offer an online assortment that goes beyond what’s in their stores. For Kroger, the […]

August 4, 2020

IAB’s latest report follows years of growth in the programmatic category and comes as the pandemic accelerates consumer digital consumption and changes marketers’ data-related needs in the face of growing regulations and third-party cookie degradation. Programmatic is expected to reach […]

July 28, 2020

Creative agencies were forced to quickly shut down any productions that required live shoots during the pandemic’s early days. IPV’s report suggests that video remains a top priority for creative agencies despite new challenges that come with remote production, which […]

July 15, 2020

After working with many teams in both software and marketing there’s a fundamental difference I’ve observed – most marketers don’t estimate their work. I’ve also noticed that marketers are more deadline-driven and over-stretched compared to their software counterparts. While estimating […]

July 10, 2020

The demands and expectations of marketers continue to evolve, and increasingly, they “will be a hybrid of marketers, technologists and data analysts,” says Stephen McDonagh, director of digital & growth marketing at 1-800-Flowers.com. He discussed how emerging trends in data […]

July 9, 2020

Kroger has shown a major commitment to digital ad campaigns and innovative ways to reach shoppers in recent months. This latest effort to bring audio ads to consumers in-store could resonate with people who still stand by the traditional shopping […]

July 7, 2020

Video advertisements that showed “surprised” emotions, outdoor settings and women have been more effective than other kinds of creative during the coronavirus pandemic, per the VidMob report. The surge in online shopping by consumers who are staying at home during […]

July 6, 2020

Product marketing has been around as long as tech products have been on the market, but many business people struggle with it. They don’t have a full grasp of what B2B product marketing involves and how effective marketers can help […]

June 30, 2020

To say this has been a challenging year would be an incredible understatement. The lives of our friends, colleagues, and customers are forever changed, and all the while, most marketing strategies were put on hold. The economic impact will have […]