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Category: Other Technologies


Marketing Technologies, Other Technologies

5 Ecommerce Marketing Strategies That You Should Try This Year

January 21, 2021

Via: Entrepreneur

Amazon was founded in 1995 in Jeff Bezos’s garage. Initially, it was just a company providing services as an online bookstore. Over the years, the business that started as a mere bookstore turned into a multinational company, started selling almost […]


Marketing Technologies, Other Technologies

5 Tips for Selecting Marketing Technology, Based on Research

January 18, 2021

Via: Convince and Convert

For marketers, technology alone is not the solution to achieving marketing goals, but when you understand your goals and implement the right marketing technology to meet your goals, it is the perfect combination to generate the results you need to […]


Marketing Technologies, Other Technologies

No-Click Searches Require a New Way to Measure SEO Results

January 14, 2021

Via: Search Engine Journal

Back in August 2019, Rand Fiskin, the CEO and co-founder of SparkToro, wrote a largely cited post on no-click searches. In Less than Half of Google Searches Now Result in a Click, Fishkin wrote: “We’ve passed a milestone in Google’s […]


Marketing Technologies, Other Technologies

Lead Conversion Statistics All B2B Marketers Need to Know

January 12, 2021

Via: Convince and Convert

B2B marketing is complex with a myriad of tactics, technologies, and data solutions to choose from to promote your business and sell your products and services. As complex as modern B2B marketing is, it is also as simple as: How […]


Content Marketing, Marketing Technologies, Other Technologies

How to Build Community Through Content—and Vice Versa

January 8, 2021

Via: Adweek

Beyond the hard part of getting organizational buy-in to this community way of thinking, building true community takes an everyday commitment to nurture your most passionate customers, then empower them to communicate with each other and create content around things […]


Marketing Technologies, News, Other Technologies

8 marketing trends to watch for in 2021 as aftereffects of a volatile year linger

January 4, 2021

Via: Marketing Dive

Even as vaccine developments provide a clearer timeline for a pandemic recovery, 2021 is set to be another volatile year for marketers. If anything, the digital ecosystem is primed for a bigger shakeup as Apple’s controversial tracking changes go into […]


Marketing Technologies, Other Technologies

14 Essential Data Studio Visualizations for Paid Search Marketers

January 4, 2021

Via: Search Engine Journal

If you’re looking for digital marketing reporting software that’s both powerful and free, look no further than Google’s Data Studio. Google’s free visualization and reporting tool has been around since 2016, and has only gotten better over time, rolling out […]


Marketing Technologies, Other Technologies

4 Keys to Effective Performance Marketing in 2021

December 23, 2020

Via: Adweek

Performance marketers don’t have the luxury of not making the sale, so when business buyers and consumers migrated online during the pandemic, they followed. Their pivots will continue to serve them well in 2021. So said Donna Robinson, CEO of […]


Marketing Technologies, Other Technologies

How to Get Started in Video Marketing in 2021

December 16, 2020

Via: Entrepreneur

Capturing someone’s attention isn’t easy. In a crowded digital world, entrepreneurs have to find any way they can to stand out from the competition and resonate with audiences. That’s one reason why video marketing has become increasingly popular for businesses […]


Marketing Technologies, Other Technologies

Short video ads impact all stages of purchase funnel, study says

December 14, 2020

Via: Marketing Dive

Marketers have faced a challenge in trying to tell a brand story in the six-second format that has become more common on social media platforms looking to ensure users don’t disengage because of ads that are too pervasive and too […]