Category: Other technologies

Marketing Technologies, Other technologies

My 3 Complaints About B2B Marketing

November 16, 2018

Via: Target Marketing

I’m always running around saying how much I enjoy B2B marketing, because it’s complex, and high ticket, and the results can be really satisfying. That’s all true. But sometimes I find it annoying, too. There are things about B2B that […]

Marketing Technologies, Other technologies

6 Strategies for Medicare AEP Marketing Success

November 13, 2018

Via: Target Marketing

The leaves have changed into radiant hues and have begun to drop, football season is in full swing, and we’re already deep into Fall. Over dozens of Medicare Marketing AEP seasons, healthcare marketers have come to view Fall from a […]

Marketing Technologies, Other technologies

How to Add Print Marketing to a Digital-First Brand

November 9, 2018

Via: Target Marketing

Amazon is the latest brand synonymous with digital marketing to add print marketing heavily into its mix. Google did it years ago. But other marketers who think of themselves as digital-first or even “only” can reap benefits from joining the […]

Content Marketing, Marketing Technologies, Other technologies

5 Tips to Get Emotional During the Holidays, Drive Sales

October 26, 2018

Via: Target Marketing

Drive sales on Black Friday and Cyber Monday by understanding consumers’ emotions and motivations during the apex of the shopping year, courtesy of a company that studies exactly that. Yesterday, Persado — which analyzes “the language and emotions that resonate […]

Marketing Technologies, Other technologies

3 Ways to Craft a Successful Influencer Marketing Campaign

October 19, 2018

Via: Adweek

It’s no surprise that influencer marketing is important in today’s marketing mix for brands, advertisers and agencies to consider and plan for. Where the challenge comes in is how to discern its place in the overall funnel and investment strategy. […]

Marketing Technologies, Other technologies

Why Niche Marketing Has Become a Necessity for New Businesses

September 27, 2018

Via: Target Marketing

Niche marketing is the practice of targeting a narrow audience with specific wants, needs and personalities. However, intuition frequently leads new marketers to take a broad, general approach; they want to cast the widest net possible, claiming to have expertise […]

Marketing Technologies, Other technologies

2 Ways Going Digital Can Break Down Brand Silos

September 25, 2018

Via: Target Marketing

Chances are, your business already has a digital marketing face it presents customers, from an e-commerce site to a social media presence. But what if internally, you’re still using fountain pens to transcribe audio and remain siloed away from other […]

Marketing Technologies, Other technologies

Optimizing the Role of Events in Experiential Marketing

September 6, 2018

Via: Chief Marketer

Successful sponsored events can create a direct relationship with a consumer and leave an indelible imprint, resonating for years. Live events stir emotions, producing powerful human connections that transform an individual’s relationship with the brand. This is why global brands […]

Marketing Technologies, Other technologies

We must improve relations between marketers & creatives, technology is one way

August 23, 2018

Via: Econsultancy blog

There were ads for X-Ray specs, Exploding Cigars, or Ray Guns, all with corny taglines and hand- drawn graphics. I’m not sure if these companies amounted to more than a closet full of inventory and a few clerks processing orders, […]

Big Data, Customer Data, Marketing Technologies, Other technologies

How to Use Advertising as a Lead Generation Tool

August 14, 2018

Via: Duct Tape Marketing

Marketing is a broad term that encompasses a number of channels and approaches. Advertising is just one of them, and in our increasingly digital age, it can sometimes feel like a tactic of the past. However, when advertising is used […]