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Category: Other Technologies


Marketing Technologies, Other Technologies

Demanding Transparency: Six Ways to Combat Influencer Marketing Fraud

November 20, 2019

Via: Chief Marketer

A blistering report published this summer, “The Economic Cost of Bad Actors on the Internet: Fake Influencer Marketing in 2019,” quantified the monetary effects of influencer fraud at a cool $1.3 billion. And it could get worse. The report, which […]


Marketing Technologies, News, Other Technologies

HP Improves ABM with Sales and Marketing Integration

November 8, 2019

Via: Chief Marketer

Crafting a more holistic marketing approach based on better sales and marketing integration is helping Hewlett Packard Enterprise improve account based marketing (ABM) and better engage key target accounts. In 2014, Hewlett Packard split into two divisions, HP inc., the […]


Marketing Technologies, Other Technologies

5 Ways to Perfect Your Brand’s Sonic Strategy

October 29, 2019

Via: Adweek

Our world has never sounded better. The synchronous mass adoption of digital assistants, podcasts and streaming music services has put audio in an omnipresent consumer engagement role, bringing a new challenge to creative agencies that will be compelled to develop […]


Marketing Technologies, Other Technologies

4 Ways to Cultivate an Effective Direct Mail Experience

October 10, 2019

Via: Target Marketing

What direct mail experience do your customers and prospects get when they receive your mail pieces? The first moment when they touch and interact with your mail piece is the moment when you either get a second look or get […]


Big Data, Customer Data, Marketing Technologies, Other Technologies

How to Use Sentiment Analysis to Transform Your Digital Marketing Strategy

October 10, 2019

Via: Target Marketing

Sentiment analysis is a fascinating concept. Brands use it to better understand customer reactions, behaviors, and opinions toward their products, services, reputation, and more. The goal of sentiment analysis is to increase customer acquisition, retention, and satisfaction. Moreover, it helps […]


Marketing Technologies, Other Technologies

Digital Print Is a Critical Part of Omnichannel Marketing

October 3, 2019

Via: Target Marketing

To be heard in this digital age, brands must deliver consistent and relevant experiences to consumers across many different channels, including traditional ones like direct mail. Print is a tangible touchpoint in the customer journey and makes an impact when […]


Marketing Channels, Marketing Technologies, Other Technologies, Traditional Marketing

4 Steps for Inspiring Marketers to Take Climate Change Seriously

September 18, 2019

Via: Adweek

As most in the U.K.’s creative industry are aware, Extinction Rebellion (XR) made an explicit call to the industry to use its power for good. In case you missed their letter in May, it read: “Advertising has helped promote high-carbon […]


Marketing Technologies, Other Technologies

5 Messaging Tricks to Drive Direct Mail Response

September 11, 2019

Via: Target Marketing

We all need to reach ever-increasing direct mail response rate goals. This is a challenge. Although your customers and prospects really like to get mail, you need to make sure that what you send is relevant to them. Your design […]


Marketing Technologies, Other Technologies

How to use behavioural targeting to make your marketing more relevant

September 5, 2019

Via: Digital Marketing Magazine

Savvy marketers know that it’s ineffective to deliver the same marketing content to everyone. Over the last few years, customer expectations have evolved and shoppers now expect to be treated as an individual, not part of a crowd. Anything less […]


Marketing Technologies, Other Technologies

4 Clues About Why Clicks Are No Longer King in SEO

September 3, 2019

Via: Target Marketing

If you thought measuring clicks was still the best way to determine the success of an SEO campaign, it’s time to start considering newer more accurate metrics for evaluating visibility and engagement. In today’s ultra-savvy and sophisticated world, content is […]