Top

Category: Other Technologies


Marketing Technologies, Other Technologies

4 Ways to Enhance Your Digital Marketing via Cross-Channel Insights

April 20, 2021

Via: Search Engine Journal

Taking a new approach to how you strategize your digital campaigns might be just what you need to break through a plateau and better serve your targeted audiences. This is one way that cross-channel insights can drive real gains. Moving […]


Marketing Technologies, Other Technologies

The Sky Garden Method: Discover Evergreen Link Building Opportunities Using Search Data

April 12, 2021

Via: Moz

What’s better than just building a bigger skyscraper? Building one that has a sky garden. In this world dealing with a climate crisis, new skyscraper plans worldwide are gaining attention not just for how tall they are going to be, […]


Marketing Technologies, Other Technologies

4 Types of Earned Media & Who Is Doing It Right

April 8, 2021

Via: Search Engine Journal

Did you know that 61% of people now use an Adblocker tool when surfing the web? People are sick and tired of being bombarded with advertising that’s in their face and not relevant. They’re craving high-quality, captivating content — things […]


Marketing Technologies, Other Technologies

What the Color You Choose in Your Marketing Campaign Says to Customers

March 18, 2021

Via: Entrepreneur

Researchers have developed a whole field of study dedicated to inquiring about colors and the way they influence us. Marketing has taken great advantage of these studies, using them to determine what shades to apply in products, advertising, websites and […]


Marketing Technologies, Other Technologies

Clip or click? How the pandemic has changed the print vs. digital coupon debate

March 15, 2021

Via: Marketing Dive

Like so many other daily realities disrupted by the pandemic, the moment when a cashier hands back a receipt plus a printed coupon for money off a later purchase has lost relevance in the past year amid a broad shift […]


Content & SEO, Marketing Channels, Marketing Technologies, Other Technologies

3 Link Building Best Practices for Outreach in Times of Crisis

March 15, 2021

Via: Search Engine Journal

Here we are in March 2021, roughly a year since the COVID-19 pandemic really took hold in the United States. With the health crisis still raging on, many SEO professionals have questions and concerns about executing link outreach during a […]


Marketing Technologies, Other Technologies

YouTube Shorts: The Opportunity for Creators and Businesses

March 11, 2021

Via: Social Media Examiner

YouTube Shorts is YouTube’s response to the rise in popularity of short-form video on platforms like TikTok. A YouTube short is a vertical video (a 9:16 aspect ratio) that takes up the entire mobile screen and can be up to […]


Marketing Technologies, Other Technologies

How to Script Marketing Videos That Convert

March 10, 2021

Via: Social Media Examiner

The real reason that anyone buys from you online has very little to do with you and everything to do with them. It’s empathy, feeling in others what you’ve felt yourself. And what’s fascinating is humans are biologically wired for […]


Automation, Marketing Technologies, Other Technologies

Supercharge Your Digital Marketing with Augmented Reality Campaigns

March 4, 2021

Via: Entrepreneur

The business world is constantly innovating and if you want to be successful, that means being willing to adapt with the times. It also means you should strive to keep your business on the cutting-edge from time to time, especially […]


Marketing Technologies, Other Technologies

Digital Asset Management: What Is It & Why It Matters in Enterprise SEO

February 24, 2021

Via: Search Engine Journal

Enterprise-level brands often have complex technology stacks with integrations beyond just the website and storefront, including connections to user databases, product management, business intelligence systems, and wider marketing systems to name just a few. While the complexity of these tech […]