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Category: Other Technologies


Marketing Technologies, Other Technologies

The Importance of a Contextual Marketing Strategy for Video

January 17, 2020

Via: Target Marketing

Media plan ROI will take center stage as more dollars move to digital in 2020. Previously, linear budgets were often allocated based on content adjacency and GRPs, with measurement coming in the form of share of voice and years-long media […]


Marketing Technologies, Other Technologies

What We Can Expect From Audio Marketing in 2020

December 23, 2019

Via: Adweek

The importance of brand experience has jumped from a low-ranking priority straight to top of mind. Brands are now asked to tap into their audience’s subtle and shifting feelings while showcasing their own. It’s the kind of stage, where everything […]


Automation, Marketing Technologies, Other Technologies

Augmented Reality Can Bring ‘Incredible Joy’ to Advertising

December 10, 2019

Via: Adweek

Facebook wants its advertisers to lean into the augmented reality craze. Following the rollout of a suite of interactive ads this past September, the social giant announced today the addition of its augmented reality engine, Spark AR, to its ad […]


Marketing Technologies, Other Technologies

Four Key Steps to Successful Influencer Marketing

December 3, 2019

Via: Chief Marketer

The first influencer programs on platforms like Instagram and YouTube focused on beauty and fashion, but they have since spread to industries such as financial services, publishing, insurance and beyond. So, how do you build an influencer program if you’re […]


Marketing Technologies, Other Technologies

Marketers Know Time Is Money, So Why Do They Care About the Other 271 Things?

December 3, 2019

Via: Target Marketing

Readers will no doubt share my sense of deja vu at the overuse of numbers to catch our attention — 5 Essential Steps: 16 Mandatory Rules; 4 Impossible Challenges; Etc. signposting articles, inviting our interest so we’ll read on. It’s […]


Marketing Technologies, Other Technologies

3 Video Marketing Tactics to Improve Customer Engagement

November 27, 2019

Via: Target Marketing

Video marketing isn’t a new channel to explore for most marketers, but still there are some who have yet to work on a video content strategy to further engage their audiences. That said, marketers can’t ignore that websites with videos […]


Email Marketing, Marketing Channels, Marketing Technologies, Other Technologies

Digital Print, AR, and Experiential Marketing Evolve Direct Mail

November 25, 2019

Via: Target Marketing

Let’s just call them variable data presentations, says Ron Jacobs, CEO of Jacobs & Clevenger. Jacobs says the clients of his performance marketing agency are so ahead of the times that they’re sending consumers from hyper-personalized digital print direct mail […]


Marketing Technologies, Other Technologies

Demanding Transparency: Six Ways to Combat Influencer Marketing Fraud

November 20, 2019

Via: Chief Marketer

A blistering report published this summer, “The Economic Cost of Bad Actors on the Internet: Fake Influencer Marketing in 2019,” quantified the monetary effects of influencer fraud at a cool $1.3 billion. And it could get worse. The report, which […]


Marketing Technologies, News, Other Technologies

HP Improves ABM with Sales and Marketing Integration

November 8, 2019

Via: Chief Marketer

Crafting a more holistic marketing approach based on better sales and marketing integration is helping Hewlett Packard Enterprise improve account based marketing (ABM) and better engage key target accounts. In 2014, Hewlett Packard split into two divisions, HP inc., the […]


Marketing Technologies, Other Technologies

5 Ways to Perfect Your Brand’s Sonic Strategy

October 29, 2019

Via: Adweek

Our world has never sounded better. The synchronous mass adoption of digital assistants, podcasts and streaming music services has put audio in an omnipresent consumer engagement role, bringing a new challenge to creative agencies that will be compelled to develop […]