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Category: Other Technologies


Marketing Technologies, Other Technologies

8 Critical Conversational Marketing Statistics in 2019

July 17, 2019

Via: Convince and Convert

“Conversational marketing” went from a chat app here and there to a full-fledged customer experience must-have, as even the analyst firm Gartner now recognizes it as its own category of software and services. What is conversational marketing? Loosely defined, “conversational […]


Automation, Marketing Technologies, Other Technologies

5 Mistakes Marketers Make During In-house Programmatic Adoption

July 16, 2019

Via: Target Marketing

To digital advertisers, programmatic has transformed from the holy grail to an effective tool to regain control over ad budgets. Historically, advertisers’ media buying activities were handled by advertising agencies. An ad agency took a fee from the advertiser, negotiated […]


Marketing Technologies, Other Technologies

Need Prospects? 5 Direct Mailing List Types to Help You Find Them

July 2, 2019

Via: Target Marketing

Direct mail is a great way to reach targeted prospects to turn them into customers, but how do you select the right prospects? There are so many mailing list options, it can feel overwhelming. Let’s look at the various list […]


Marketing Technologies, Other Technologies

Speak Up: How Voice Search is Changing Shopping Behavior

July 2, 2019

Via: Chief Marketer

Voice search is becoming a convenience many consumers rely on, but the results served up isn’t really impartial. All the leading smart speakers serve up biased search results and pre-filtered shopping recommendations. Artificial intelligence isn’t independently intelligent, it’s programmed, with […]


Content Marketing, Marketing Technologies, Other Technologies

How to Optimize Content for Voice Search

June 28, 2019

Via: Convince and Convert

“How do I optmize our content for voice search?” is a question we are beginning to receive more and more from our clients. Why optimize content for voice search? Last week, I explained why now is the time for voice-activated […]


Content Marketing, Marketing Technologies, Other Technologies

Radio Is Still Audio King, So Here’s How to Get Host-Endorsed Content

June 25, 2019

Via: Target Marketing

Paul Harvey will go down in history as a radio icon. His decades-long program, a mixture of reminiscence and witticism, fostered unprecedented bipartisan listenership. When Harvey spoke, people heard his warmth and sincerity. And when he seamlessly folded advertising messages […]


Marketing Technologies, Other Technologies

6 Ways That 3D Mapping Will Change Retail Forever

May 20, 2019

Via: Adweek

Compared to today, the physical world of the future will be planned without much guesswork involved. It will be developed in an inch-by-inch fashion, thanks to 3D mapping startups like Fantasmo, Matterport, Deepmap, Velodyne Lidar and Netradyne. 3D mapping (also […]


Marketing Technologies, Other Technologies

4 Steps to Improve Conversion Using an Analytical Approach

May 20, 2019

Via: Target Marketing

Improving on-site conversions and increasing sales has been and always will be a top priority for smart businesses. However, WordStream found from first-hand analysis that the average conversion rate for a business website is a measly 2.35%. Obviously, having more […]


Automation, Marketing Technologies, Other Technologies

Best Practices for Leveraging Augmented Reality in E-Commerce

April 18, 2019

Via: Target Marketing

Online shopping has undergone many drastic changes in recent years as consumers demand a personalized, convenient experience right in their homes. To address this shift in consumer sentiment, e-commerce brands are leveraging new technologies, trends and partnerships to help improve […]


Marketing Technologies, Other Technologies

3 Common Video Marketing Mistakes to Avoid

April 8, 2019

Via: Adweek

I got my start in advertising by accident. I never went to ad school or film school; I made videos on YouTube that went viral, and brands started reaching out. I’ve worked with brands big and small, and I started […]