Category: Other Technologies

January 17, 2020

Media plan ROI will take center stage as more dollars move to digital in 2020. Previously, linear budgets were often allocated based on content adjacency and GRPs, with measurement coming in the form of share of voice and years-long media […]

December 23, 2019

The importance of brand experience has jumped from a low-ranking priority straight to top of mind. Brands are now asked to tap into their audience’s subtle and shifting feelings while showcasing their own. It’s the kind of stage, where everything […]

December 10, 2019

Facebook wants its advertisers to lean into the augmented reality craze. Following the rollout of a suite of interactive ads this past September, the social giant announced today the addition of its augmented reality engine, Spark AR, to its ad […]

December 3, 2019

The first influencer programs on platforms like Instagram and YouTube focused on beauty and fashion, but they have since spread to industries such as financial services, publishing, insurance and beyond. So, how do you build an influencer program if you’re […]

December 3, 2019

Readers will no doubt share my sense of deja vu at the overuse of numbers to catch our attention — 5 Essential Steps: 16 Mandatory Rules; 4 Impossible Challenges; Etc. signposting articles, inviting our interest so we’ll read on. It’s […]

November 27, 2019

Video marketing isn’t a new channel to explore for most marketers, but still there are some who have yet to work on a video content strategy to further engage their audiences. That said, marketers can’t ignore that websites with videos […]

November 25, 2019

Let’s just call them variable data presentations, says Ron Jacobs, CEO of Jacobs & Clevenger. Jacobs says the clients of his performance marketing agency are so ahead of the times that they’re sending consumers from hyper-personalized digital print direct mail […]

November 20, 2019

A blistering report published this summer, “The Economic Cost of Bad Actors on the Internet: Fake Influencer Marketing in 2019,” quantified the monetary effects of influencer fraud at a cool $1.3 billion. And it could get worse. The report, which […]

November 8, 2019

Crafting a more holistic marketing approach based on better sales and marketing integration is helping Hewlett Packard Enterprise improve account based marketing (ABM) and better engage key target accounts. In 2014, Hewlett Packard split into two divisions, HP inc., the […]

October 29, 2019

Our world has never sounded better. The synchronous mass adoption of digital assistants, podcasts and streaming music services has put audio in an omnipresent consumer engagement role, bringing a new challenge to creative agencies that will be compelled to develop […]