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Category: Other technologies


Marketing Technologies, Other technologies

The Ultimate Unified Word of Mouth Strategy

January 16, 2019

Via: Convince and Convert

Is word of mouth the same as influencer marketing? Is influencer marketing a type of word of mouth? How do they work together, if they do at all? I’ve created a new, unified theory of word of mouth strategy, with […]


Marketing Technologies, Other technologies

5 Components of Voice Technology That Will Benefit Marketing Strategies

January 11, 2019

Via: Adweek

This fall, I spoke on a panel with Spotify, Nestle and Plan.Net Gruppe about voice strategy for brands at DMEXCO in Cologne, Germany, one of Europe’s largest marketing and technology conferences. Like AI, voice is a hot topic these days. […]


Marketing Technologies, Other technologies

How the Marketing Technology Landscape Will Transform in the New Year

January 2, 2019

Via: Adweek

Marketing practitioners spend a fair amount of their time at the intersection of the marketing function and the technology that powers it. Gartner correctly predicted that by 2017, the CMO would spend more than the CIO on IT. In light […]


Marketing Technologies, Other technologies

All the Magazine Brands That Moved Away From Print This Year

December 27, 2018

Via: Adweek

It’s a tumultuous time in the media industry, and this year saw multiple publications change ownership and some—including, most recently, conservative magazine The Weekly Standard—shutter operations entirely. So it perhaps came as no surprise when a number of brands across […]


Marketing Technologies, Other technologies

How to Create a B2B Word-of-Mouth Marketing Strategy in 6 Steps

December 19, 2018

Via: Convince and Convert

Word of mouth influences more than 90% of B2B purchases. Yet, almost every B2B company takes it for granted. They just assume that customers will talk about the business. But that’s not how people really behave, is it? We discuss […]


Marketing Technologies, Other technologies

Augmented and Virtual Reality Will Both Become Immensely Important This Holiday Season

December 17, 2018

Via: Adweek

They may not be ubiquitous quite yet, but augmented reality and virtual reality are beginning to reshape modern shopping, providing consumers immersive experiences and enabling them to envision everything from a kitchen renovation to how different cosmetics could enhance one’s […]


Big Data, Customer Data, Marketing Technologies, Other technologies

ABM Success Hinges on Sales and Marketing Alignment

December 13, 2018

Via: Chief Marketer

Account based marketing can significantly help B2B marketers improve the bottom line, if they have their sales teams on board for the ride. A key part of Zerto’s ABM strategy is working to better coordinate marketing activities with sales goals, […]


Marketing Technologies, Other technologies

Psychology of Choice for B2B Marketing

December 11, 2018

Via: Target Marketing

Addressing personal values matters in B2B marketing — more than most might think. In fact, research from Motista and ThinkGoogle shows that B2B brands have more emotional bonds with their customers than B2C brands. Their findings, which involved researching more […]


Marketing Technologies, Other technologies

B2B Marketing ROI — Focus on Quality Over Quantity

November 20, 2018

Via: Target Marketing

The efficacy of B2B marketing can be notoriously hard to measure. Due to long sales cycles and channel conflicts, most B2B marketers are underestimating the ROI of their campaigns. In an effort to improve ROI, B2B marketers often fall into […]


Marketing Technologies, Other technologies

SEOs: Forget Keywords, Focus on This One Thing to Zoom Up Search Rankings

November 19, 2018

Via: Target Marketing

Every time there’s a whiff of a Google Search update in the air, SEOs around the world lose their minds. Everything from rumors to conjecture to plain fiction flies around, till the dust settles and search rankings go back to […]