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Category: Other Technologies


Marketing Technologies, Other Technologies

5 Messaging Tricks to Drive Direct Mail Response

September 11, 2019

Via: Target Marketing

We all need to reach ever-increasing direct mail response rate goals. This is a challenge. Although your customers and prospects really like to get mail, you need to make sure that what you send is relevant to them. Your design […]


Marketing Technologies, Other Technologies

How to use behavioural targeting to make your marketing more relevant

September 5, 2019

Via: Digital Marketing Magazine

Savvy marketers know that it’s ineffective to deliver the same marketing content to everyone. Over the last few years, customer expectations have evolved and shoppers now expect to be treated as an individual, not part of a crowd. Anything less […]


Marketing Technologies, Other Technologies

4 Clues About Why Clicks Are No Longer King in SEO

September 3, 2019

Via: Target Marketing

If you thought measuring clicks was still the best way to determine the success of an SEO campaign, it’s time to start considering newer more accurate metrics for evaluating visibility and engagement. In today’s ultra-savvy and sophisticated world, content is […]


Marketing Technologies, Other Technologies

Should Marketers Be Taking a Pass on Hard-hitting Sponsorships?

August 28, 2019

Via: Target Marketing

As a healthcare marketer, you wear many hats. One is “generate brand awareness.” How and where you choose to elevate your brand — including sponsorships — is a reflection of your organization, your audiences, a strategic analysis of pros and […]


Marketing Technologies, Other Technologies

Dare to Scare: What If ‘They’ Closed the Internet?

August 26, 2019

Via: Target Marketing

The fragmentation of the Internet is marching along. Europe went all “opt-in” — effectively halting a significant part of the Internet’s financing mechanism all in the name of privacy, without fairly considering the social and economic ramifications on competition, diversity, […]


Marketing Technologies, Other Technologies

Inductive Direct Mail Strategy Leads to a Better Creative Space

August 15, 2019

Via: Target Marketing

Sometimes marketers get stuck in a direct mail strategy rut. They find a direct mail format that works and just stick to it. Over time, the ROI shrinks, but not enough to spend time making changes. This is easy, but […]


Automation, Marketing Technologies, Other Technologies

Marketers Can’t Just Rely on What Marketing Tech ‘Hopes’ to Deliver

August 13, 2019

Via: Target Marketing

Marketers have grown understandably weary of the tech buzzwords that often over-promise and under-deliver. Yet, the very same marketers often have an Achilles heel when it comes to new technology and can’t help but say “yes” to adding it to […]


Big Data, Marketing Technologies, Other Technologies, Platforms & Software

Advertisers Need to Focus on People and Drop the Excessive Use of Algorithms

August 5, 2019

Via: Adweek

My head is cluttered with hordes of information. Big Data is in full effect. Every time I attend a meeting, conference or business briefing, everyone seems so hellbent on spewing forth all the data they have ever learned in their […]


Automation, Marketing Technologies, Other Technologies

8 Ways to Increase Digital Ad Revenue by 50% or More

August 1, 2019

Via: Target Marketing

I recently received a fantastic email from a single title B2B publication that I work with: “As of today, we are on track for $452,380 in digital revenue alone. This is a 66% increase over last year’s digital revenues of […]


Marketing Technologies, Other Technologies

8 Critical Conversational Marketing Statistics in 2019

July 17, 2019

Via: Convince and Convert

“Conversational marketing” went from a chat app here and there to a full-fledged customer experience must-have, as even the analyst firm Gartner now recognizes it as its own category of software and services. What is conversational marketing? Loosely defined, “conversational […]