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Category: Other Technologies


Marketing Technologies, Other Technologies

In-game ads: why brands should be excited

January 25, 2023

Via: Search Engine Land

In 2022, it was estimated that 227 million people in the US played video games and 46% of those were women. With game revenues projected to reach $285 billion by 2027, it’s no surprise that this is a huge opportunity […]


Marketing Technologies, Other Technologies

Top video marketing trends for 2023 and beyond

January 24, 2023

Via: Search Engine Land

The rise of vertical video Each year, I try to think of the most valuable impression in our ad space. For many years, I’ve always sourced the answer to YouTube TrueView Skippable Ads. Rightfully so, since you don’t pay for […]


Marketing Technologies, Other Technologies

Video Marketing: An In-Depth Guide For Every Business Owner Today

January 23, 2023

Via: Search Engine Journal

Why Video Marketing? Video marketing has gained so much traction over the last decade that almost every business is exploring it now. There are several reasons behind the increased adoption of video as a content format for marketing. Here are […]


Marketing Technologies, Other Technologies

Market Intelligence: What It Is & How To Use It

January 6, 2023

Via: Search Engine Journal

Market intelligence is a surefire way to help determine the how and who for targeting your marketing efforts. But how do you obtain such crucial information about your target market in the first place? This comprehensive guide will teach you […]


Marketing Technologies, Other Technologies

EXACTLY How to Create a QR Code

January 3, 2023

Via: Small Business Trends

What Is a QR Code? Essentially a QR code is a machine-scannable image similar to a bar code that can be immediately read using a smartphone camera. QR codes come with several black-and-white symbols placed horizontally and vertically which convey […]


Marketing Technologies, Other Technologies

With Digital And Linear Convergence, Advanced TV Will Soar In 2023

December 28, 2022

Via: AdExchanger

The explosive growth of CTV and other digital video channels is changing the way buyers are thinking about advanced TV (ATV). ATV presents a robust set of opportunities for data-driven advertising and measurement. As such, the roles of linear and […]


Marketing Technologies, Other Technologies

What it takes to be a subject matter expert in search marketing

December 2, 2022

Via: Search Engine Land

What is a subject matter expert? A subject matter expert, or SME, is a person who has a deep understanding and specialized knowledge of a particular topic. SMEs develop and demonstrate competence through years of professional experience and continuing education. […]


Marketing Technologies, Other Technologies

10 Remarketing Lists To Boost PPC Performance

November 29, 2022

Via: Search Engine Journal

1. Target Users Who Have Engaged With A Video Campaign And Encourage Them To Take Action If you’ve tried YouTube Ads in any form and have struggled to determine or quantify success, then this strategy might be for you. YouTube […]


Marketing Technologies, Other Technologies

6 Social Advertising Tips For Financial Brands

November 17, 2022

Via: Search Engine Journal

Financial Services Marketing – A Challenge Of Its Own Marketing financial services is not as easy as marketing a makeup product or an apparel brand. These conventional products have an inherent charm and appeal that most financial products lack. The […]


Marketing Technologies, Other Technologies

When Times Are Tough, Performance Marketing Is A Must

November 10, 2022

Via: AdExchanger

The jury is still out on whether a recession is inevitable given the current strength of the job market and consumer demand. Nevertheless, the vast majority of businesses are revisiting all line items in their budgets. Research clearly shows that […]


Marketing Technologies, Other Technologies

Identity Tools Will Be Essential To Transforming TV Ad Measurement

October 31, 2022

Via: AdExchanger

We’re in a new era of television. Consumers have embraced streaming and other forms of advanced TV (ATV), putting streaming on a path to becoming the main way of watching TV in the next two to three years. Brands have […]


Marketing Technologies, Other Technologies

Ad Targeting Is Moving To A Cohort Model, Especially For Retail

October 14, 2022

Via: AdExchanger

How do you deliver personalized marketing without being creepy or violating a privacy policy? Google, and every other ad tech company, is trying to answer this question. “First-party data is imperative,” said Michael Burke, managing director of Google’s branded luxury […]


Marketing Technologies, Other Technologies

The Fundamentals Of Influencer Marketing

October 13, 2022

Via: Search Engine Journal

What Is Influencer Marketing? Influencer marketing uses celebrities, athletes, bloggers, and other influential figures to market brands. Influencers are those who have large social media followings and have the ability to influence their audience. Brands use influencers to promote their […]


Marketing Technologies, Other Technologies

Google Display Ads Get More Personal With New Targeting Technology

October 13, 2022

Via: Search Engine Journal

Google is rolling out a way to utilize first-party data to deliver more personalized ads via Display & Video 360 without third-party cookies. A new solution called Publisher Advertiser Identity Reconciliation, or PAIR, reconciles first-party data for audiences who have […]


Marketing Technologies, Other Technologies

Why CTV Belongs At The Top, Not The Bottom, Of Your Marketing Funnel

October 13, 2022

Via: AdExchanger

We’ve all seen a traditional marketing funnel: Awareness and consideration typically will sit at the top and are judged by soft metrics such as impressions and views. Purchase and loyalty are at the bottom and judged by hard sales or […]


Marketing Technologies, Other Technologies

Why CTV advertising will look different in 2023

September 22, 2022

Via: Digiday

The era of connected TV expansion and fragmentation is coming to a close, and evolution — and maybe even consolidation — are what media companies and advertisers are preparing to address in 2023. In whatever direction the channel takes, CTV […]


Marketing Technologies, Other Technologies

Endeavour Group creates omnichannel marketing function

September 21, 2022

Via: CMO

Endeavour Group is on the hunt for new marketing talent after establishing its own omnichannel marketing function. Known as Endeavour Marketing, the new function is pitched as a centralised marketing team that will work alongside existing brand teams while also […]


Marketing Technologies, Other Technologies

Metaverse Marketing Gets A Reality Check At IAB Audience Connect

September 16, 2022

Via: AdExchanger

Advertisers who are actively testing metaverse marketing had some tough truths for the nascent media channel at the IAB’s Audience Connect event in New York City this week. For the most part, metaverse early adopters say they’re just exploring the […]


Marketing Technologies, Other Technologies

Purposeful Marketing > Purpose-Washing: How To Do It Right

September 1, 2022

Via: CMI

Fast Company predicted 2022 would bring “a great reckoning for corporate purpose.” Employees left companies based on differing values, and consumers boycotted brands based on social stances and values. Whether or not there’s been a true reckoning, brands face pressure […]


Marketing Technologies, Other Technologies

Everything You Need to Know About Crowdfunding Marketing

August 25, 2022

Via: Small Business Trends

Crowdfunding is a good way to raise money for your small business. But not all crowdfunding campaigns meet their funding goals. Only a few successful crowdfunding campaigns, which make the best use of crowdfunding marketing, raise capital as they intended. […]