Category: Other Technologies

January 14, 2022

Non-Fungible Tokens, or NFTs, have become the latest hot digital item and brands are clamouring to embrace them. From community engagement to creative expression, raising funds for not-for-profits, lead generation, campaign promotion and influencer marketing, brand uses cases of NFTs […]

January 10, 2022

Spotify launched a new podcast advertising feature that features call-to-action cards. The feature is aimed at podcast listeners to boost brand awareness and recall. Call-to-action cards are clickable, interactive display units for digital audio ads. The cards consist of images […]

January 6, 2022

Incorporating video into your marketing strategy is now table stakes – in fact, 86% of businesses were using videos for marketing in 2021. If you’re not using this format to engage customers, your competitors almost certainly are. There’s a super […]

January 5, 2022

In an effort to up their audio games in 2022, a growing number of publishers plan to produce podcasts in partnership with other production companies and media organizations in an effort to stand out in an increasingly crowded field. “At […]

December 30, 2021

Artificial intelligence (AI) is quickly changing the world. As an emerging area of study, it has already found many applications in business, technology and society. AI is the idea that machines can mimic human intelligence to perform tasks like image […]

December 22, 2021

According to forecasts, 2022 is the year where online videos will make up more than 82% of all consumer internet traffic—putting platforms like YouTube, TikTok, Instagram at the center of any marketing strategy. But how can you use video marketing […]

December 22, 2021

The Future of TV Briefing this week looks back at some of the biggest developments in the TV, streaming and digital video industry in 2021. The year in review Traditional TV loses steam as Disney+ rebounds Hollywood employees rise up, […]

December 15, 2021

If you want your business to flourish in this day and age, you have to establish online authority in your field. However, being an online authority is not just being an opinion maker on a specific topic. It implies that […]

December 10, 2021

This last week, one of the projects that I delivered was a mobile optimization audit for a client. While they’d been doing well in desktop searches, they were lagging in mobile rankings versus their competitors. As I reviewed their site […]

December 8, 2021

When we talk about undertaking and entering the world of innovation , we can say that it is the perfect design to generate the right business model, but to start composing this song it is important to know what is […]