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Category: Other technologies


Content Marketing, Marketing Technologies, Other technologies

Personalization or Scalability? Let’s Do Both

March 14, 2019

Via: Aberdeen

At best, personalization at scale sounds like an oxymoron. At worst, it sounds like one of those mottos that CMOs throw around but that doesn’t translate to reality. By most definitions, personalized content can’t scale from the individual customer to […]


Marketing Technologies, Other technologies

The 4 Most Critical Steps for Happy Customers, Profits

March 12, 2019

Via: Target Marketing

With the frenzied rush to make happy customers, engage them emotionally, and be transparent and relevant at all times, many companies unwittingly skip over the more important goal: making happy employees, engaging them emotionally, and being transparent and relevant at […]


Marketing Technologies, Other technologies

Using Intent Analysis to Tailor Programmatic Ads

February 7, 2019

Via: Aberdeen

Intent analysis should do more than just show whether or not an account is in-market. Such a simplistic, boolean decision forces you to decide when and how to execute a marketing strategy in response to building intent momentum. Until that […]


Marketing Technologies, Other technologies

3 Trends Impacting Marketing and Marketing Technology

January 22, 2019

Via: Target Marketing

This is the year that more becomes less; marketers beware. I’ve put on my marketing and marketing technology prediction hat to share three trends with you. I would like to wish all my readers a happy 2019. At the beginning […]


Marketing Technologies, Other technologies

The Ultimate Unified Word of Mouth Strategy

January 16, 2019

Via: Convince and Convert

Is word of mouth the same as influencer marketing? Is influencer marketing a type of word of mouth? How do they work together, if they do at all? I’ve created a new, unified theory of word of mouth strategy, with […]


Marketing Technologies, Other technologies

5 Components of Voice Technology That Will Benefit Marketing Strategies

January 11, 2019

Via: Adweek

This fall, I spoke on a panel with Spotify, Nestle and Plan.Net Gruppe about voice strategy for brands at DMEXCO in Cologne, Germany, one of Europe’s largest marketing and technology conferences. Like AI, voice is a hot topic these days. […]


Marketing Technologies, Other technologies

How the Marketing Technology Landscape Will Transform in the New Year

January 2, 2019

Via: Adweek

Marketing practitioners spend a fair amount of their time at the intersection of the marketing function and the technology that powers it. Gartner correctly predicted that by 2017, the CMO would spend more than the CIO on IT. In light […]


Marketing Technologies, Other technologies

All the Magazine Brands That Moved Away From Print This Year

December 27, 2018

Via: Adweek

It’s a tumultuous time in the media industry, and this year saw multiple publications change ownership and some—including, most recently, conservative magazine The Weekly Standard—shutter operations entirely. So it perhaps came as no surprise when a number of brands across […]


Marketing Technologies, Other technologies

How to Create a B2B Word-of-Mouth Marketing Strategy in 6 Steps

December 19, 2018

Via: Convince and Convert

Word of mouth influences more than 90% of B2B purchases. Yet, almost every B2B company takes it for granted. They just assume that customers will talk about the business. But that’s not how people really behave, is it? We discuss […]


Marketing Technologies, Other technologies

Augmented and Virtual Reality Will Both Become Immensely Important This Holiday Season

December 17, 2018

Via: Adweek

They may not be ubiquitous quite yet, but augmented reality and virtual reality are beginning to reshape modern shopping, providing consumers immersive experiences and enabling them to envision everything from a kitchen renovation to how different cosmetics could enhance one’s […]