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Category: Other Technologies


Marketing Technologies, Other Technologies

Deepfake Technology Pros & Cons For Digital Marketing

June 22, 2022

Via: Search Engine Journal

Deepfake technology is changing the way people see digital marketing. Though marketers are still in the early stages of experimenting with deepfakes and deepfake technology, these videos convey a more immersive marketing experience through storytelling. Deepfake technology is a type […]


Marketing Technologies, Other Technologies

Getting The Most Value Out Of Your Brand Identity Design

June 15, 2022

Via: Entrepreneur

Branding is one of the most important factors in startup success, but if handled incorrectly, it can be pointless. Worse, poor identity design could end up being an unexpected roadblock to the overall success of your business. Here’s how return […]


Marketing Technologies, Other Technologies

As consumers head back outdoors, brands embrace AR and immersive experiences

June 13, 2022

Via: Marketing Dive

A report from the Out of Home Advertising Association of America in partnership with The Harris Poll found that 69% of American adults increased their positive awareness of their surroundings as COVID-19 lockdown restrictions began easing last fall. Similarly, throughout […]


Marketing Technologies, Other Technologies

The Branding Secret Lyft, Southwest and Starbucks Use That Your Business Should Too

June 13, 2022

Via: Entrepreneur

International research by Harvard Business Review has documented that brands that are considered more “human” benefit from greater customer involvement, increased innovation, loyalty and a unique reputation. It pays to be human! However, creating a human brand requires one to […]


Marketing Technologies, Other Technologies

Podcast Ads Are Lackluster, But That’s Finally Changing

June 10, 2022

Via: AdExchanger

Over half of all Americans have listened to a podcast. The venture capital and technology communities are taking note, funneling vast sums of money into the space. Why, then, are podcasts fundamentally under-monetized? As an advertising vehicle, podcasts have yet […]


Marketing Technologies, Other Technologies

Apple’s iOS 16 offers mixed blessings for marketers

June 9, 2022

Via: Marketing Dive

Apple this week unveiled its next generation of software for its devices, including changes that will affect the way marketers interact with consumers on mobile. The tech giant previewed the coming updates to the software for devices including the iPhone […]


Marketing Technologies, Other Technologies

Top 5 Ways To Drive Revenue With A Clean Marketing Tech Stack

June 7, 2022

Via: Search Engine Journal

Running an ecommerce business? How many apps have you added to your site to improve customer experience? A handful, you say? Maybe not enough? It’s easy to keep adding new plugins geared toward improving your customer’s user experience, increasing sales, […]


Marketing Technologies, Other Technologies

The Case For Measuring TV Ads And Programming Separately

June 6, 2022

Via: AdExchanger

Historically, the technology used to deliver TV programming and advertising to viewers has evolved much faster than the ability to measure it. Now, as CTV and streaming explode, there’s an opportunity for measurement to get ahead, establishing future-proof currencies for […]


Marketing Technologies, Other Technologies

8 Machine Learning Examples From Brands To Inspire Digital Marketers

June 2, 2022

Via: Search Engine Journal

Machine learning is all the rage but what does it actually look like in practice, as part of a digital marketing strategy? You’ve encountered a machine learning strategy if you’ve used a website that recommends products based on previous purchases. […]


Marketing Technologies, Other Technologies

‘First to be chopped from the budget’: PR professionals weigh in on changing communications landscape as clients seek viral fame

June 2, 2022

Via: Digiday

Across the industry, client expectations of their public relations agencies are changing, placing a strain on the relationship. While experts say some industry shifts have been a long time coming alongside changes in society and technology, the digital boom of […]