Category: Other Technologies

October 14, 2021

As we all get set to enjoy the traditions of fall, such as watching the leaves turn colors, visiting a pumpkin patch with the kids and enjoying one too many pumpkin spice lattes, marketers should also be thinking about how […]

October 12, 2021

Pinpointing a target audience is one of the most crucial steps in launching any successful business effort, including creating marketing campaigns and increasing sales. However, determining your audience is often much easier said than done. Before you can narrow down […]

October 11, 2021

The easy definition of digital products are intangible assets. Think pictures, e-books, online courses and music. Something that doesn’t have a physical form. This blog will cover how to sell digital products. From coming up with the idea, to where […]

October 6, 2021

Major brands today love digital marketing because of the flexibility it offers. Done right; it’s cost-effective and methodical. And it is, without a doubt, the best way for small businesses to gain a competitive edge. Total digital ad spending is […]

October 5, 2021

An impactful design can help you outperform your competitors. According to the Design Management Institute, companies that opted for a compelling design were seen defeating other companies with weak designs on the S&P index by 219%. On the other hand, […]

October 5, 2021

Your brand identity is the mortar that holds your brand together. Consistent branding is key to creating a brand that is memorable and easily recognizable to customers. Effective branding involves sculpting a brand identity that carries through across all of […]

October 4, 2021

Competitive research is a common and necessary task in any marketing landscape. This practice is particularly crucial in digital marketing because the ecosystem rapidly changes and brands constantly battle against each other for users across multiple platforms. In the ideal […]

October 1, 2021

Looking to lean into holiday marketing this year? At 18% globally, online shopping represents is a growing percentage of retail sales and is expected to increase. Whether you’re actually selling online or using digital marketing to drive in-store sales, you’ll […]

September 24, 2021

Online, on-demand video is roughly half the age of the web itself. In that brief sixteen years, video has become the dominant medium for digital marketing by an overwhelming margin. Interactive video (or IV) is only slightly newer. Pioneered by […]

September 23, 2021

There are a lot of different ways of tackling digital marketing at the enterprise level — and even some confusion about what enterprise actually means. Is it a large company or other organization? Is it a network of many websites? […]