Category: Other Technologies

April 30, 2020

B2B sellers face a marketplace defined by upheaval. Restless buyers have made churn the rule – not the exception – and B2B buyer loyalty cannot be assumed. Accenture Interactive’s recent “Service is the New Sales” research uncovered that 80% of […]

April 29, 2020

The idea to offer virtual skin consultants didn’t occur to Sarah Akram until early 2020. Akram, a master esthetician and founder of Sarah Akram Skincare, caters to celebrities like Billy Porter and Zooey Deschanel and has received requests from customers […]

April 28, 2020

There is a need for businesses to use comprehensive integrated marketing campaigns that seamlessly connect channels with an impactful message. And when businesses use these campaigns, they see significant returns. According to Gartner, integrated campaigns across four or more channels […]

April 22, 2020

We may be several decades into the digital age, yet technology continues to profoundly transform how we work. Nowhere is this more obvious than in business-to-business (B2B). B2B is emerging from its guise as the less glamorous cousin of business […]

April 21, 2020

For years now, we’ve heard we need to be where our customers are — and right now, that’s online. However, in our rush to move online, we left out a key response driver: print. From direct mail to billboards, print […]

April 20, 2020

EMarketer’s forecast signals that, while digital video may take a considerable hit in a worst-case scenario for Q2, it could also weather the volatility brought on by the coronavirus better than other channels. The wide gulf in expectations for the […]

April 13, 2020

While a lot of marketers who are new to agile marketing think it’s a process change, but that’s only a small piece of the puzzle (and that’s the easy part). What’s trickier is changing culture in an organization, especially when […]

March 27, 2020

Dale Carnegie penned the quote referenced above decades ago, and it served as a foundational strategy captured in his famous book, “How to Win Friends and Influence People.” More than an author writing about interpersonal relationships, Mr. Carnegie was a […]

March 26, 2020

The outbreak of COVID-19 has transformed daily life in near unprecedented ways. As the UK goes into lockdown, joining other countries in Europe, and governments from the US to Australia impose new restrictions to “flatten the curve” of the virus, […]

March 16, 2020

You know the more reps you do in the gym, the stronger you get. Well, reps can make your B2B copy stronger, too. Only the kind of rep we use in marketing is REP, which stands for rational, emotional, and […]