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Category: Other Technologies


Marketing Technologies, Other Technologies

Majority of chains call local-digital marketing an ‘untapped opportunity’

August 12, 2020

Via: Marketing Land

When people hear the phrase “local business” they tend to think of mom and pop stores. But national brands like Chipotle, Anytime Fitness, Home Depot, Macy’s and Walmart are also local businesses because they exist in specific communities. Local laggards. […]


Marketing Technologies, News, Other Technologies

Kroger goes for endless aisles with new marketplace strategy

August 11, 2020

Via: Marketing Dive

As more consumers shop for groceries online and retailers like Amazon, Target and Walmart expand their digital marketplaces, the pressure is growing on food retailers to offer an online assortment that goes beyond what’s in their stores. For Kroger, the […]


Automation, Marketing Technologies, News, Other Technologies

Brands continue to lean heavily on programmatic advertising, IAB says

August 4, 2020

Via: Marketing Dive

IAB’s latest report follows years of growth in the programmatic category and comes as the pandemic accelerates consumer digital consumption and changes marketers’ data-related needs in the face of growing regulations and third-party cookie degradation. Programmatic is expected to reach […]


Marketing Technologies, Other Technologies

62% of agencies will ramp up video production after readjusting to WFH demands

July 28, 2020

Via: Marketing Dive

Creative agencies were forced to quickly shut down any productions that required live shoots during the pandemic’s early days. IPV’s report suggests that video remains a top priority for creative agencies despite new challenges that come with remote production, which […]


Marketing Technologies, Other Technologies

Agile estimation techniques help marketers manage workload

July 15, 2020

Via: Marketing Land

After working with many teams in both software and marketing there’s a fundamental difference I’ve observed – most marketers don’t estimate their work. I’ve also noticed that marketers are more deadline-driven and over-stretched compared to their software counterparts. While estimating […]


Marketing Technologies, Other Technologies

How technology is changing what it means to be an effective marketer

July 10, 2020

Via: Marketing Land

The demands and expectations of marketers continue to evolve, and increasingly, they “will be a hybrid of marketers, technologists and data analysts,” says Stephen McDonagh, director of digital & growth marketing at 1-800-Flowers.com. He discussed how emerging trends in data […]


Marketing Technologies, News, Other Technologies

Kroger to launch targeted audio ads in store

July 9, 2020

Via: Marketing Dive

Kroger has shown a major commitment to digital ad campaigns and innovative ways to reach shoppers in recent months. This latest effort to bring audio ads to consumers in-store could resonate with people who still stand by the traditional shopping […]


Marketing Technologies, Mobile Marketing, Other Technologies

‘Surprised’ emotions in video ads drive conversions during pandemic, study says

July 7, 2020

Via: Marketing Dive

Video advertisements that showed “surprised” emotions, outdoor settings and women have been more effective than other kinds of creative during the coronavirus pandemic, per the VidMob report. The surge in online shopping by consumers who are staying at home during […]


Marketing Technologies, Other Technologies

What Is B2B Product Marketing, and Why Is It So Important?

July 6, 2020

Via: Target Marketing

Product marketing has been around as long as tech products have been on the market, but many business people struggle with it. They don’t have a full grasp of what B2B product marketing involves and how effective marketers can help […]


Marketing Technologies, Other Technologies

4 Steps to Implement and Improve Performance Marketing

June 30, 2020

Via: Target Marketing

To say this has been a challenging year would be an incredible understatement. The lives of our friends, colleagues, and customers are forever changed, and all the while, most marketing strategies were put on hold. The economic impact will have […]