Category: Other Technologies

September 11, 2019

We all need to reach ever-increasing direct mail response rate goals. This is a challenge. Although your customers and prospects really like to get mail, you need to make sure that what you send is relevant to them. Your design […]

September 5, 2019

Savvy marketers know that it’s ineffective to deliver the same marketing content to everyone. Over the last few years, customer expectations have evolved and shoppers now expect to be treated as an individual, not part of a crowd. Anything less […]

September 3, 2019

If you thought measuring clicks was still the best way to determine the success of an SEO campaign, it’s time to start considering newer more accurate metrics for evaluating visibility and engagement. In today’s ultra-savvy and sophisticated world, content is […]

August 28, 2019

As a healthcare marketer, you wear many hats. One is “generate brand awareness.” How and where you choose to elevate your brand — including sponsorships — is a reflection of your organization, your audiences, a strategic analysis of pros and […]

August 26, 2019

The fragmentation of the Internet is marching along. Europe went all “opt-in” — effectively halting a significant part of the Internet’s financing mechanism all in the name of privacy, without fairly considering the social and economic ramifications on competition, diversity, […]

August 15, 2019

Sometimes marketers get stuck in a direct mail strategy rut. They find a direct mail format that works and just stick to it. Over time, the ROI shrinks, but not enough to spend time making changes. This is easy, but […]

August 13, 2019

Marketers have grown understandably weary of the tech buzzwords that often over-promise and under-deliver. Yet, the very same marketers often have an Achilles heel when it comes to new technology and can’t help but say “yes” to adding it to […]

August 5, 2019

My head is cluttered with hordes of information. Big Data is in full effect. Every time I attend a meeting, conference or business briefing, everyone seems so hellbent on spewing forth all the data they have ever learned in their […]

August 1, 2019

I recently received a fantastic email from a single title B2B publication that I work with: “As of today, we are on track for $452,380 in digital revenue alone. This is a 66% increase over last year’s digital revenues of […]

July 17, 2019

“Conversational marketing” went from a chat app here and there to a full-fledged customer experience must-have, as even the analyst firm Gartner now recognizes it as its own category of software and services. What is conversational marketing? Loosely defined, “conversational […]