Category: Other Technologies

September 22, 2022

The era of connected TV expansion and fragmentation is coming to a close, and evolution — and maybe even consolidation — are what media companies and advertisers are preparing to address in 2023. In whatever direction the channel takes, CTV […]

September 21, 2022

Endeavour Group is on the hunt for new marketing talent after establishing its own omnichannel marketing function. Known as Endeavour Marketing, the new function is pitched as a centralised marketing team that will work alongside existing brand teams while also […]

September 16, 2022

Advertisers who are actively testing metaverse marketing had some tough truths for the nascent media channel at the IAB’s Audience Connect event in New York City this week. For the most part, metaverse early adopters say they’re just exploring the […]

September 1, 2022

Fast Company predicted 2022 would bring “a great reckoning for corporate purpose.” Employees left companies based on differing values, and consumers boycotted brands based on social stances and values. Whether or not there’s been a true reckoning, brands face pressure […]

August 25, 2022

Crowdfunding is a good way to raise money for your small business. But not all crowdfunding campaigns meet their funding goals. Only a few successful crowdfunding campaigns, which make the best use of crowdfunding marketing, raise capital as they intended. […]

August 23, 2022

All marketing elicits emotion either consciously or unconsciously. Neuromarketing is the science of leveraging those emotions to achieve the maximum possible results in marketing campaigns. Let’s take Frito-Lay, for example. In 2009, they used neuromarketing to discover women’s feelings about […]

August 17, 2022

Remarketing has become ubiquitous across the web, as users frequently gripe about endless ads chasing them around the web after viewing a product once. Yet, when used correctly, remarketing continues to be an effective tool in the box for paid […]

August 9, 2022

Omnichannel customer engagement is no longer a nice-to-have — it’s a necessity. In today’s digital world, customers expect a seamless, personalized experience across all channels, and they will take their business elsewhere if they don’t get it. Channels have converged, […]

August 8, 2022

For more than a decade, digital marketing has helped businesses connect with customers. It’s helped them gather data to personalize the customer experience when interacting with their brand. Tailor-made messages and journeys are now the norms, leaving businesses looking for […]

August 4, 2022

The beauty industry is competitive but can also be lucrative when marketing is handled correctly. The global cosmetics market is worth an outstanding $507.8 billion, which will reportedly increase to approximately $750 billion by 2025. As such, brands will be […]

August 2, 2022

Imagine two businesses competing for the same customers. Let’s call them Store A and Store B. They are identical except for one thing: Store A has a location that’s easier for 7 out of 10 customers to access. Which company […]

July 25, 2022

In the digital age, we’re often reminded about how far we’ve come from our prehistoric internet past. We got a nice reminder in June 2022 when Internet Explorer officially retired as a web browser. A similar shift is happening in […]

July 20, 2022

Netflix’s biggest hope for its imminent ad tier is increasing revenue not from ads themselves, but by attracting new sign-ups with a cheaper subscription option. Netflix lost 970,000 subscribers in Q2 this year. Not great, but it’s better than the […]

July 12, 2022

As an entrepreneur, it’s important to work on increasing your brand awareness if you want to succeed in today’s highly competitive business environment. Brand awareness refers to how often your brand or product name comes up in conversations, and the […]

July 7, 2022

Modelo and Takis have teamed for a limited-edition piece of merchandise — a temperature-controlled vending machine that contains both beer and chips — that could prove to be a novel prize for fans of either brand. Releasing branded merchandise has […]

July 6, 2022

McDonald’s is leveling up its stake in gaming through a sponsorship of OfflineTV, an organization that commands more than 3 million subscribers across its YouTube and Twitch channels. This is the second gaming-related deal for the Golden Arches owner in […]

June 29, 2022

Reddit’s “Find your people” campaign sees the social media platform leveraging a more traditional medium, television, as it looks to drive awareness and engagement at a time when the platform is growing. The message of “Find your people” alludes to […]

June 29, 2022

Leads may be the goal of any B2B marketer’s lead-generation activity, but not all are created equal. For US-based maker of cloud contact centre and customer experience technology Talkdesk, changes to its marketing programs had boosted pre-marketing qualified leads (pre-MQLs), […]

June 28, 2022

Account-based marketing platform RollWorks has introduced a new tool for HubSpot users that it says uses data science to uncover account engagement signals. The new product, Sales Insights for HubSpot, can help B2B brands prioritize opportunities — a needed capability […]

June 22, 2022

Deepfake technology is changing the way people see digital marketing. Though marketers are still in the early stages of experimenting with deepfakes and deepfake technology, these videos convey a more immersive marketing experience through storytelling. Deepfake technology is a type […]