Category: Other Technologies

October 27, 2020

While many marketing technology tactics have changed the past two decades to reflect a faster-paced society and advances in technology, the use of affiliate marketing channels has remained relatively the same in terms of system and structure. “It is a […]

October 26, 2020

Perhaps no industry is experiencing the negative consequences of the COVID outbreak more than commercial real estate. However the competitive nature of the industry has produced a tactic not used by most marketers — adding drone technology to the battery […]

October 20, 2020

As many marketers deal with the challenges created by a troubled economy, increased efficiency is expected across the board — from personnel to technology. But how can marketers be more efficient with their data and operations? “Technologies become obsolete so […]

October 16, 2020

While video is an appealing channel for advertisers, there is still some lack of common agreement when it comes to startegy and metrics for video ad campaigns. One common misconception is that video campaigns need to be complex to have […]

October 14, 2020

While your marketing team may be all jazzed up about agile, your CMO may need a little more convincing. Find out what to say (and what not to say) to your executive that will help her see the value in […]

October 9, 2020

With digital transformation disrupting even the most traditional industries, creating an urgent need for technology and data to replace spreadsheets, paper catalogs, and face-to-face meetings, the need for sales and marketing alignment — around that technology and data — had […]

September 11, 2020

For many marketing organizations, “getting it right” has been the primary goal. This has led marketers down the path of weeks (or months) of research and stringent approval processes. Because marketers’ jobs often depend on “getting it right,” we’ve become […]

September 9, 2020

While agile marketing is the norm for many marketing operations teams, the C-suite in most organizations is likely preoccupied with other concerns than trying to understand scrum versus kanban. So how do you break down agile marketing to executives with […]

September 1, 2020

In a world where everyone is exposed to constant marketing through every conceivable media channel every day, messages that are not relevant to the target will be utterly ignored. And don’t blame the consumers for it, either. You, as a […]

August 27, 2020

A very robust brief, empathy, collaboration and a willingness to pivot and adapt to new ways of working proved vital elements in creating Catch Group’s first major brand building campaign, the company’s chief marketing officer says. The online retailer, which […]