Category: Other technologies

April 18, 2019

Online shopping has undergone many drastic changes in recent years as consumers demand a personalized, convenient experience right in their homes. To address this shift in consumer sentiment, e-commerce brands are leveraging new technologies, trends and partnerships to help improve […]

April 8, 2019

I got my start in advertising by accident. I never went to ad school or film school; I made videos on YouTube that went viral, and brands started reaching out. I’ve worked with brands big and small, and I started […]

April 3, 2019

My headline isn’t going to win any friends across the aisle in the land of sales teams, and I’ll admit there’s a bit of attention-seeking there. But, even though I won’t suggest that sales is by definition easier than marketing, […]

April 1, 2019

As the hype-machine behind podcasts rocket valuations into the stratosphere, CPMs are likely to follow, slowly closing the window for performance marketers to easily jump into low-cost podcast advertising tests that immediately show tremendous returns. It’s a quarter till three […]

March 28, 2019

Direct mail has been around for a very long time and it is easy to continue to send mail the same way it was done 20 years ago, but this is much less effective now. Direct mail marketing in 2019 […]

March 25, 2019

One of the entrepreneurial wonders of the 21st Century economy is actually not a very new concept at all. Direct-to-the-consumer (DTC) brands have been around since the first mail-order catalogues. Names such as LLBean, Orvis and Lands’ End revolutionized remote […]

March 14, 2019

At best, personalization at scale sounds like an oxymoron. At worst, it sounds like one of those mottos that CMOs throw around but that doesn’t translate to reality. By most definitions, personalized content can’t scale from the individual customer to […]

March 12, 2019

With the frenzied rush to make happy customers, engage them emotionally, and be transparent and relevant at all times, many companies unwittingly skip over the more important goal: making happy employees, engaging them emotionally, and being transparent and relevant at […]

February 7, 2019

Intent analysis should do more than just show whether or not an account is in-market. Such a simplistic, boolean decision forces you to decide when and how to execute a marketing strategy in response to building intent momentum. Until that […]

January 22, 2019

This is the year that more becomes less; marketers beware. I’ve put on my marketing and marketing technology prediction hat to share three trends with you. I would like to wish all my readers a happy 2019. At the beginning […]