With a new year approaching, you likely have a new PR plan full of targets and goals.
But is that plan full of the same old tactics, or are you trying to shift your media relations to embrace the new?
The continued rise of content marketing, brand journalism, and storytelling alongside new platforms means this year will change the PR landscape forever. As the market matures and evolves, your link-building and PR strategies cannot remain the same.
For organizations to stay relevant in the coming year and beyond, new ways of connecting with the media are necessary.