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Marketers Say They Know the Missing Ingredient for Success – Are They Wrong?

October 27, 2023

Via: CMI

As it turns out, marketers say they know what makes content a success.

Yet, most aren’t doing it, and they don’t really know why.

Isn’t that a kick in the head?

Opal and Forrester Research recently teamed up to conduct a study on marketing operations.

TL;DR takeaway: Marketing is not aligned operationally within their companies.

Shocked? We weren’t either. Marketing operations, content workflow, planning, and execution aren’t well understood.

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