Tag: content marketing

November 14, 2018

Facebook took the next step toward honoring its June pledge to train 1 million small business owners in the U.S. on digital skills by 2020 with this week’s debut of career-development site Learn With Facebook. The social network also revealed […]

October 25, 2018

Luxury buyers are a special breed, so their marketing must be, too. Specialized print, websites and influencers they admire all speak to them in ways that, as a new case study on Brand United puts it, display ads can’t do. […]

October 15, 2018

Instagram is one of the most important and most powerful marketing channels of our time. It is great for content marketing and paid advertising and, at the same time, for communication and customer service. It has the capacity to drive […]

September 28, 2018

The content marketing debate revolving around length makes me think of a story. A curious little girl is said to have asked Abraham Lincoln how long one’s legs should be. After a moment’s reflection, the tall and lanky president responded […]

August 27, 2018

Just about every marketer experiences the dichotomy of creation / promotion with an increasing focus on making the best content possible. But then what? Many time-strapped marketers are resolved to hit publish, schedule some social shares on brand profiles and […]

August 13, 2018

You expect a zig but your prospects zag. Let’s look at how to prepare for outliers and other unexpected opportunities in your content marketing. As I write this, I’m at the beach. More accurately, I’m in a house near the […]

August 10, 2018

What’s more important to a content marketer than success? Replicating success! Whether you distribute dozens or thousands of content assets, measuring content marketing ROI and how they stack up against one another identifies what’s worth doing again. But how will […]

August 8, 2018

In the last few years, content marketing has become the marketing approach that all the cool kids are supposed to be doing. Coca-Cola is doing it, IKEA is doing it, Copyblogger has been doing and talking about it for more […]

August 7, 2018

You know that video is an essential part of your overall content marketing strategy. Vidyard’s 2018 Video In Business Benchmark Report takes an in-depth look at how the corporate sector uses video in sales and marketing. The research represents more […]

August 6, 2018

I’m not a designer. I’m not artsy. I didn’t even stay at a Holiday Inn Express last night. I’m a writer to the core. But, as much I love words, I recognize that they don’t jump off the screen and […]