Tag: content marketing

January 11, 2022

Want a balanced and actionable way to know whether your content is doing what it’s supposed to do? Create a content scorecard. A content scorecard allows for normalized scoring based on benchmarks determined by the performance of similar content in […]

January 11, 2022

A publisher whose content was copied by thousands of sites had them removed from Google through the DMCA process. The person asked Google’s John Mueller if the uniqueness of the content mattered and if not, does that mean it’s a […]

January 7, 2022

The pandemic made organizations care (finally) about building a strategic content development function. As a result, I see more and more content marketing leaders face the challenge of solving how content flows through the business. It all comes down to […]

January 6, 2022

Incorporating video into your marketing strategy is now table stakes – in fact, 86% of businesses were using videos for marketing in 2021. If you’re not using this format to engage customers, your competitors almost certainly are. There’s a super […]

January 3, 2022

Content marketing work hasn’t slowed down – and it’s not likely to anytime soon. Yet content marketers have adapted admirably to constant disruptions and changes in direction. Many of you have explored newer content platforms (metaverse anyone?). Many have built […]

December 17, 2021

This could be interesting – today Meta has announced a new series of partnerships with several popular mobile apps that will enable users of each to share recap and celebratory-style creations from these third-party platforms direct to Facebook and Instagram […]

December 15, 2021

If you want your business to flourish in this day and age, you have to establish online authority in your field. However, being an online authority is not just being an opinion maker on a specific topic. It implies that […]

December 14, 2021

Instagram has officially launched video replies to comments in Reels. This means that when a user replies to a comment on a post in a Reel, they can also tap on the blue Reels button to create a video reply. […]

December 14, 2021

How do you build an SEO and content strategy that targets intent? Why is it important to consider search intent? How do you show the right content to the right audience at the right time in the buyer’s journey? First, […]

December 14, 2021

With the whirlwind of 2021 nearing its end — how is it possible that we’ve dealt with the events of January 6th, multiple variants and the vaccine rollout, among other milestones, all in the same year — it’s time to […]