Tag: content marketing

January 26, 2023

Scaling your content strategy doesn’t require hiring more people to produce more stuff. It involves building systems to produce more effective content with fewer resources per unit. You’re not expanding the content strategy, which implies simply ramping up operations. In […]

January 24, 2023

Are you a perfectionist? If so, you’re certainly not alone in the content marketing world. Maybe you’ve noticed someone on your team letting unrealistic standards derail deadlines and delay goals. Content marketing professionals feel plenty of pressure to achieve perfection […]

January 20, 2023

What Is Interactive Content Marketing? Interactive content means content that prompts your audience to participate in some way, rather than simply consuming the information passively. It doesn’t necessarily need to be anything fancy, it could be as simple as clicking […]

January 13, 2023

What Is A Content Plan? A content plan is a document that defines all the marketing content and assets you need to implement your content marketing strategy. This includes everything from blogs and social media posts to search engine optimization […]

January 13, 2023

Over the past year, the global TikTok community has outgrown many of its Gen Z stereotypes. It has created new genres of entertainment, shared authentic stories that have brought communities together, and even helped other people discover new ideas. This […]

January 12, 2023

Think about why you’re measuring content’s value A couple of years ago, Ahrefs CMO Tim Soulo shared a tweet thread listing the benefits the company knows it gets from its content marketing. Yet Ahrefs never intertwines return on investment and […]

January 11, 2023

What Is A Content Marketing Funnel? A content marketing funnel enables content marketers to visualize how to leverage existing content to attract potential customers and guide them through their journey until they reach the end goal. This end goal may […]

January 10, 2023

What’s the first step to explaining content marketing? If you’re using the “official” definition from CMI, it’s to take a deep breath. You need to power up your lungs to utter a 32-word sentence with about 80 syllables. Content marketing […]

January 9, 2023

The right approach for valuable content The emphasis on quality and value in content is good for marketers, even if it shifts a bit of focus away from quantitative metrics like clicks and external links. Producing good content will rely […]

January 9, 2023

Decipher content mapping In this case, I use the term “content mapping” to talk about mapping content to other content. Content mapping is a logical derivative of the phenomenon of mind mapping — drawing a diagram to visually organize information, […]

January 6, 2023

Content continues to rule most marketing strategies, and there is evidence to support my assertion. Simply put, content marketing is a crucial aspect of any digital marketing strategy, whether you’re running a small local business or a large multinational corporation. […]

January 4, 2023

What’s a content marketing team leader to do? Recognize the truth. Team members will seek new opportunities inside and outside your company (and sometimes outside the profession). Wouldn’t it be better to nurture your team members and their professional development? […]

January 3, 2023

What is an About Us page? An About Us page isn’t just where you share the story of your brand. It’s also where you tell your customer what you do for them and how you work to meet their needs […]

January 3, 2023

Don’t expect Google to take a sabbatical this year. Do expect SEO to be more nuanced than ever in 2023. My best advice? Track your SEO key performance indicators (KPIs) more often to identify positive or negative trends in your […]

January 3, 2023

If you’ve ever written a blog post or online article, you’ve asked the question before: How long should this be? In other words, what’s the optimal length of web content for SEO purposes? Depending on the year and the source, […]

December 30, 2022

First, define your main message Before you can publish content, you have to establish your main brand message. As an entrepreneur, defining your main message takes personal reflection. Your message is one-half: the core service that you provide and how […]

December 28, 2022

It seems that as your business grows, so does your website. Of course, this growth is generally a good sign for your company and bottom line. But as your site admins do their best to keep pace, and those blogs, […]

December 27, 2022

But First, What Is A Content Calendar? Content calendars are essentially time management systems that organize your workflow into weekly or daily blocks. This helps you stay organized and focused on creating high-quality content. Content calendars are extremely useful for […]

December 19, 2022

Creating Shareable Content If you’re Beyoncé, you can probably skip this section. For anyone else, who doesn’t have tens of thousands of adoring fans who will repost anything you share, let’s take a look at some of the common features […]

December 19, 2022

How Facebook can contribute to your brand’s overarching content marketing strategy As part of an overarching content marketing strategy, publishing on Facebook can help grow your reach and build brand awareness. It can even drive more traffic to your website […]