Tag: content marketing

October 13, 2021

Companies are waking up to the power of content marketing due in part to the pandemic. That’s not some grand pronouncement from the Content Marketing Institute. It’s a recurring refrain we heard from you (or content marketers like you) in […]

October 11, 2021

Google Trends is the only keyword research tool that offers insights based on actual Google search data. These seven tips on how to use Google Trends will show you how to extract real keyword trends that are accurate and will […]

September 22, 2021

You have your documented content marketing strategy. You know your tactics. It’s working. Content marketing is working for you. What do you do now? Sit back, relax, and watch your strategic content pull in lead after glorious lead? Well, yes […]

September 21, 2021

What’s the first step to creating unique, differentiated content? Analyze the content created in your market. You need to know what your neighbors, friends, and competitors are publishing to ensure that you’re creating the most engaging, differentiated content. Completing a […]

September 17, 2021

User-generated content, or UGC, is exactly what it sounds like: anything that people outside the professional marketing team are creating around or about your brand, product, or service. UGC has been gaining significance in recent years as a powerful marketing […]

September 15, 2021

These days, everyone is talking about experience this and experience that. So while we don’t blame you if the phrase “content experience” makes you start to tune out, we do feel an obligation to tell you that ignoring it is […]

September 14, 2021

One of the truths of content marketing , cruel as it sounds, is that nobody cares what your startup sells. “If your purpose is to create a content marketing strategy, you must know that your customers do not care what […]

September 13, 2021

Are you ready to stop taking one step back for every two steps forward when it comes to your content marketing strategy? That’s essentially what you’re doing when you fall into these common pitfalls and make simple marketing mistakes. You’re […]

September 8, 2021

When it comes to SEO, keyword research is an important foundational step. It’s easy enough to dismiss keyword research in favor of the more generalized “write great content” strategy. The fallacy with this approach is that “great content” doesn’t differentiate […]

September 8, 2021

As public opinions shift, algorithms change, and new information comes along, it’s important to keep your SEO content current. If you want your business to succeed, ride the wave. Don’t base your business decisions on statistics that are years old […]