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Tag: content marketing


Content & SEO, Marketing Channels

How to Stand Out in a Crowded Content Marketing Space

March 31, 2021

Via: Entrepreneur

For more than a decade, content marketing has been a favorite marketing strategy for businesses of all sizes in nearly all industries. It’s straightforward, it’s cost-efficient and it has the potential to scale almost indefinitely, so its popularity is neither […]


Content & SEO, Marketing Channels

How to Use Categorical Keyword Research to Plan Your Content Strategy

March 31, 2021

Via: Search Engine Journal

Gone are the days when you could pick any keyword, write a 500-word blog post, and show up in the search results. As search engines have evolved, algorithms have prioritized content based on intent, website authority, and what is going […]


Marketing Channels, Social Media Marketing

9 Creative Ways to Optimize Facebook Ads Cost and ROAS

March 29, 2021

Via: Search Engine Journal

Facebook Ads is a major source of revenue for advertisers big and small around the world but it can be finicky at times. Here are 9 ways to optimize your campaigns to drive a better return on ad spend (ROAS) […]


News

Has COVID-19 Made Marketers More Creative?

March 29, 2021

Via: Search Engine Journal

COVID-19 has had us all taking on new projects and hobbies while being locked away in our homes. Some of us have become expert knitters, bakers, and photographers. According to a recent survey from Bannerflow and Digiday, creativity is also […]


Marketing Channels, Traditional Marketing

Burger King ties NBA 2K21 trick shot challenge to real-world rewards

March 26, 2021

Via: Marketing Dive

Burger King is targeting the gamer cohort through an immersive virtual experience that links back to real-world rewards. By embedding The Menu Court in NBA 2K21, the brand has a chance to engage consumers who are spending massive amounts of […]


Marketing Channels, Traditional Marketing

Study: Brand activism sways buying behavior, brand impression for 58% of consumers

March 25, 2021

Via: Marketing Dive

It has been about 10 months since the police killing of George Floyd spurred global protests about racial justice, causing many brands to weigh in on the Black Lives Matter movement and, in some cases, make changes to their logos […]


Marketing Channels, Social Media Marketing

How Vita Coco turns social listening into TikTok fandom

March 25, 2021

Via: Marketing Dive

The beverage brand works with a tech company to identify relevant trends early and jump on those conversations before they disappear into TikTok’s perpetual feed and out of consumers’ minds. Coconut water brand Vita Coco has elevated social listening as […]


Big Data, Platforms & Software

This AI-Enhanced Copywriting Tool for Marketing and Sales Can Help Save You Time and Money

March 23, 2021

Via: Entrepreneur

Good copywriting is essential to scaling your business. Just think of all the ads, landing pages, product descriptions, and more that you create every single day. These bits of text tell your brand’s story, help customers better understand your products, […]


Content & SEO, Marketing Channels

Keyword Clusters: How to Level up Your SEO Content Strategy

March 23, 2021

Via: Search Engine Journal

Over the last few years, Google’s engineering team has directed its focus towards natural language processing and a deeper understanding of how on-page content interrelates. Neural matching helped Google understand synonyms. BERT helped Google understand those tricky prepositions. With every […]


Content & SEO, Marketing Channels

WTF Is Thin Content? (And How Do You Fix It?)

March 19, 2021

Via: Search Engine Journal

Surely you’ve seen the term “thin content” – digital marketing speak for content that provides little to no value – in your online travels. Lacking in quality and resolving nothing for the reader, thin content leaves searchers hungry for more. […]