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Tag: content marketing


Email Marketing, Marketing Channels

5 Common Reasons Email Outreach Fails to Hit the Mark

January 21, 2021

Via: Search Engine Journal

Some say cold emails are always awkward. You might think it’s a game of hit-or-miss and a matter of luck whether you’ll get a reply. But I believe that every cold email has a big chance of being opened. Everything […]


News

The New Presidency Marks a New Era for Marketers

January 21, 2021

Via: Target Marketing

Being woken up by the dull, white noise of helicopters overhead seems to be the new norm these days in D.C. On Inauguration Day, my mind was wandering many unknowns, wondering about the “what ifs” had lockdown and a pandemic […]


Marketing Channels, News, Social Media Marketing

10 Social Media Trends That Every Marketer Should Know in 2021

January 20, 2021

Via: Social Media Today

The last twelve months have been transformative in many ways, with one of the key changes being the increased reliance on digital connectivity for work, play, socializing, connection, etc. Indeed, the impacts of the COVID-19 pandemic, and the various mitigation […]


Big Data, Customer Data

Learning Technology Is Critical as a CRM Manager: Here Are Some Resources

January 19, 2021

Via: Martech Zone

Why should you learn tech skills as a CRM Manager? In the past, to be a good Customer Relationship Manager you needed to psychology and a few marketing skills. Nowadays, CRM is an entirely different game. To achieve marketing personalization […]


News

How to Impact Diversity When All Brands Are at Stake

January 18, 2021

Via: Target Marketing

As marketing professionals, we are uniquely positioned to shape how people think, see themselves and view the world. Marketing has the power to influence culture; this is a power we should not take lightly. Our storytelling exposes people to perspectives. […]


Marketing Channels, Web Advertising

4 trends that will mark digital marketing in 2021

January 15, 2021

Via: Entrepreneur

Lotame , a firm specializing in data enrichment solutions to meet consumers, revealed the four trends that will mark the digital marketing industry in 2021. 1.- Privacy and identity, much more united Privacy will be the competitive advantage in 2021 […]


News

You’ve Got Time! Build Your 2021 Marketing Strategy Now

January 15, 2021

Via: Search Engine Journal

Last year was unprecedented, brutal, trying times, and more. But enough of the 2020 talk. Now you’ve got your whole year in front of you (which, if your schedule looks anything like mine, started in a dead sprint!). There’s just […]


Marketing Channels, Web Advertising

17 SEO & Digital Marketing Expert Tips from SEJ eSummit 2021

January 15, 2021

Via: Search Engine Journal

With 2020 firmly in the rearview, digital marketers are now looking to adapt to changed consumer behavior and markets – and to level up their skills for 2021. One of the most useful and prevalent traits in digital marketing is […]


Editorial

Rebuilding the Funnel: An Outlook for Sales in 2021

January 14, 2021

Via: Natalie Dunn

To say that 2020 has been a whirlwind for our economy is an understatement. However, with a new year come new possibilities and potential for a significant upward correction in revenue potential for B2B companies. The effect of the past […]


Editorial

Staying Agile: Outlook for B2B Content Marketing in 2021

January 14, 2021

Via: Natalie Dunn

B2B marketers know that great content evolves and adapts with its audiences. While the world has had to adjust to new means of operating in 2020, so has the B2B market. From the production of content through to its distribution, […]