Content & SEO, Marketing Channels
March 18, 2024
Via: Search Engine LandThis article will show you how to create a simple SEO plan. This plan focuses on a single group of related keywords applicable to your business’s primary offerings or individual products/services. The plan is concise and fits onto a single […]
Content & SEO, Marketing Channels
March 14, 2024
Via: Search Engine JournalThe popularity of digital video content is undeniable. Facebook, YouTube, Instagram, and TikTok, all of which are heavily video-based, are at the top of the social media ladder. For many younger audiences, these platforms, along with a plethora of streaming […]
Content & SEO, Marketing Channels
March 14, 2024
Via: Search Engine LandThe rollout of Search Generative Experience (SGE) will change Google SERPs – that’s pretty much indisputable. Whether AI will dominate the SERPs altogether is up for debate. If you’re reading a few strategically placed Google hints, you know there’s an […]
Content & SEO, Marketing Channels
March 12, 2024
Via: Search Engine JournalGoogle’s March 2024 core algorithm update is penalizing sites made with AI generated content and it’s a fact that AI-generated content cannot meet the quality standards that Google’s various documentations outline. But there is still a way to use AI […]
Content & SEO, Marketing Channels
March 11, 2024
Via: Search Engine LandThe digital world thrives on content. But managing that content for various channels and platforms can be a monumental task. Enter generative AI – artificial intelligence technology so advanced and humanlike that it has changed how we create, manage and […]
Content & SEO, Marketing Channels
March 8, 2024
Via: Search Engine JournalI have been in the SEO industry for over seven years, and I have been leading the SEO team for the last year and a half. One thing that keeps the job exciting is how dynamic the industry can be. […]
Content & SEO, Marketing Channels
March 7, 2024
Via: Search Engine JournalEver found yourself helplessly drawn to an irresistibly intriguing headline, only to be met with disappointment? If so, you might have been a victim of clickbait, the irresistible rogue of the internet. It’s true – clickbait gets a bad rap. […]
Content & SEO, Marketing Channels
March 2, 2024
Via: Search Engine LandContent pillars are foundational to your brand’s content strategy. They are the central themes that drive your messaging and shape your identity across platforms. Developing strong content pillars is crucial for every brand that wants to attract and engage followers […]
Big Data, Platforms & Software
March 1, 2024
Via: Martech ZoneMartech tools that streamline digital marketing campaigns are among the greatest gifts given to modern brands and marketers today. Not only can martech tools help businesses save time and money — but they also deliver powerful insights. With this rich […]
Marketing Channels, Social Media Marketing
March 1, 2024
Via: Search Engine LandTikTok is providing a roundup of the latest trends gaining traction in the app with a new Trends Digest series. The monthly updates offer content ideas and practical tips on integrating these trends into your videos to boost reach and […]
Big Data, Platforms & Software
February 29, 2024
Via: EntrepreneurInvesting in digital marketing is no longer a desire but a strategic step that can lead a business to success. According to The Global Strategic Business Report, the digital marketing market is growing at an annual growth rate of 13.9%. […]
Marketing Channels, Web Advertising
February 29, 2024
Via: Search Engine LandGoogle confirmed it is testing a new PPC ad format. However, key details such as the official name, functionality, influence on auction dynamics, and effect on metrics are yet to be released. The lack of information surrounding the new ad […]
Marketing Channels, Web Advertising
February 22, 2024
Via: Martech ZoneThere are several strategic reasons why someone might want to add content directly after the first post on the home page of a WordPress site or blog. Here are some examples: Advertising: Partner with ad networks to display relevant ads […]
Marketing Channels, Social Media Marketing
February 22, 2024
Via: Search Engine LandInstagram is expanding its Creator Marketplace, aiming to make it simpler for brands to discover creators for partnership ads. The platform will start inviting creators and brands based in Canada, Australia, New Zealand, United Kingdom, Japan, India and Brazil to […]
Marketing Channels, Social Media Marketing
February 21, 2024
Via: Search Engine LandInstagram started testing two new features for brands and content creators: Backdrop: An AI background editing tool for Stories. Get Orders: In-steam ordering for feed posts and Stories. Backdrop explained. This new feature can automatically identify a main focus or […]
Content & SEO, Marketing Channels
February 16, 2024
Via: EntrepreneurMany entrepreneurs and small business owners struggle to reach the top spot on Google after the Helpful Content Update. However, the consequences of not ranking well can be severe, from making your website hard to find to limiting your potential […]
Marketing Channels, Web Advertising
February 16, 2024
Via: EntrepreneurThe evolution of DEI over the past several years has been marked by corporate fickleness, with several brands and businesses pledging public commitments and setting up frameworks that have since fallen short of true impact and action. In its first […]
Marketing Channels, Web Advertising
February 16, 2024
Via: EntrepreneurMarketing and public relations generally aim for the same goals, such as business development, increased sales and employee recruitment. When done well, both work together to build awareness and shape the perception of a brand in the marketplace. However, the […]
Marketing Channels, Social Media Marketing
February 15, 2024
Via: Search Engine LandMeta is offering small businesses a new way to boost posts without having to pay a 30% service charge to Apple. Starting later this month, advertisers will be able to use Facebook and Instagram directly on desktop and mobile to […]
February 14, 2024
Via: CMIHave you welcomed AI onto your content marketing team? AI-powered tools and techniques can add invaluable assistance to your content and marketing work. But you first must understand the possibilities before you can benefit from them. Industry experts (human ones) […]