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Tag: content marketing


Marketing Channels, Web Advertising

How to Improve Google Landing Page Experience and Ad Quality Scores

August 10, 2020

Via: Target Marketing

If you run a small business, transitioning from print ads in local media to Google Ads can involve a steep learning curve. When you purchase an ad in the alt-weekly people grab as they leave the grocery store or the […]


Marketing Channels, Marketing Technologies, Mobile Marketing, Social Media Marketing

7 Engaging Ways to Advertise to Upcoming Generations on TikTok

August 3, 2020

Via: Target Marketing

In a post-COVID world, people are using content to fill their time and find daily satisfaction, thus creating a greater need for content creation. This gives marketers a real opportunity to reach their target demographic in an engaging way. If […]


Big Data, Customer Data

Release Notes: Leadsift partners with Intentsify to enhance data activation

July 30, 2020

Via: Marketing Land

Leadsift, the B2B intent data platform has announced a strategic partnership with Intentsify, the intent activation solution. The collaboration is aimed at helping brands act swiftly and effectively on buyer intent signals. Unlike many intent data platforms, Leadsift is primarily […]


Marketing Channels, Web Advertising

Is Digital Marketing Something You Can DIY?

July 30, 2020

Via: Target Marketing

This past weekend, the ringing I heard wasn’t in my ears. It was the transmitter for our Invisible Fence beeping away in the basement, telling me that something was wrong with the fence. Being handy — and cheap — I […]


Marketing Channels, Traditional Marketing

1st certified brand safety officers quickly put to the test

July 28, 2020

Via: Marketing Dive

When the first class of certified brand safety officers graduated from the Brand Safety Institute (BSI) in late May, the experts’ skills were quickly put to the test by a marketing landscape facing disruption from an ongoing pandemic and an […]


Marketing Technologies, Mobile Marketing

EBay readies test of ‘floating slots’ for promoted listings in search results

July 20, 2020

Via: Marketing Dive

EBay is working on additional refinements to its promoted listings program after seeing 100% growth in the past couple of years, with the implementation of a unified ranking of organic search results and sponsored listings driving most of that increase. […]


News

No in-person events until 2nd half of 2021, marketers say

July 20, 2020

Via: Marketing Land

Professional marketers are embracing online-only events as the unlikelihood that they would attend an in-person conference during the COVID-19 pandemic stretches deep into 2021. In our survey of over 300 marketers, respondents on average gave the prospect of attending an […]


Marketing Channels, Traditional Marketing

Redefining the human-centred approach to marketing

July 16, 2020

Via: CMO

We’re living in a time of the ‘#noveleconomy’, a new and unusual time marked by the coronavirus, where the number one driver has to be customers and employees, Salesforce global innovation evangelist, Brian Solis, claims. “We have to learn, whether […]


Content Marketing, Marketing Technologies

ANA: Content marketing budgets jumped before pandemic

July 15, 2020

Via: Marketing Dive

Advertisers see content marketing as a valuable strategy, as evidenced by their plans to increase spending on its development, per the ANA and Content Council survey. The pandemic likely has dampened investment levels, but content marketing remains a viable strategy […]


Automation, Marketing Technologies

How to Humanize Your Marketing Forms

July 14, 2020

Via: Target Marketing

I recently sat in on a Quick Win Intensive as the MECLABS team went to work evaluating the lead funnels and landing pages of one of our client’s competitors. As a writer, this line on one of the competitor’s landing […]