Top

Tag: content marketing


Marketing Channels, Social Media Marketing

Facebook Is Ramping Up Its Career-Development Efforts With a New Site, Other Updates

November 14, 2018

Via: Adweek

Facebook took the next step toward honoring its June pledge to train 1 million small business owners in the U.S. on digital skills by 2020 with this week’s debut of career-development site Learn With Facebook. The social network also revealed […]


Big Data, Customer Data

3 Channels Where Luxury Buyers Expect Marketers to Wow Them

October 25, 2018

Via: Target Marketing

Luxury buyers are a special breed, so their marketing must be, too. Specialized print, websites and influencers they admire all speak to them in ways that, as a new case study on Brand United puts it, display ads can’t do. […]


Marketing Channels, Social Media Marketing

5 Instagram Marketing Trends We Will See in 2019

October 15, 2018

Via: Adweek

Instagram is one of the most important and most powerful marketing channels of our time. It is great for content marketing and paid advertising and, at the same time, for communication and customer service. It has the capacity to drive […]


Content Marketing, Marketing Technologies

Is Your Content Marketing the Right Length to Touch the Ground?

September 28, 2018

Via: Target Marketing

The content marketing debate revolving around length makes me think of a story. A curious little girl is said to have asked Abraham Lincoln how long one’s legs should be. After a moment’s reflection, the tall and lanky president responded […]


Content Marketing, Marketing Technologies

50 Content Promotion Tactics to Help Your Great Content Get Amazing Exposure

August 27, 2018

Via: Online Marketing Blog

Just about every marketer experiences the dichotomy of creation / promotion with an increasing focus on making the best content possible. But then what? Many time-strapped marketers are resolved to hit publish, schedule some social shares on brand profiles and […]


Content Marketing, Email Marketing

Sunshine on a Cloudy Day — Addressing the Unexpected in Content Marketing

August 13, 2018

Via: Target Marketing

You expect a zig but your prospects zag. Let’s look at how to prepare for outliers and other unexpected opportunities in your content marketing. As I write this, I’m at the beach. More accurately, I’m in a house near the […]


Content Marketing, Marketing Technologies

Measuring Content Marketing ROI: What Is Your Content Worth?

August 10, 2018

Via: Target Marketing

What’s more important to a content marketer than success? Replicating success! Whether you distribute dozens or thousands of content assets, measuring content marketing ROI and how they stack up against one another identifies what’s worth doing again. But how will […]


Content Marketing, Marketing Technologies

The 10-Step Content Marketing Checklist

August 8, 2018

Via: Copyblogger

In the last few years, content marketing has become the marketing approach that all the cool kids are supposed to be doing. Coca-Cola is doing it, IKEA is doing it, Copyblogger has been doing and talking about it for more […]


Content Marketing, Marketing Technologies

What You Need to Know About B2B Video in 2018

August 7, 2018

Via: Convince and Convert

You know that video is an essential part of your overall content marketing strategy. Vidyard’s 2018 Video In Business Benchmark Report takes an in-depth look at how the corporate sector uses video in sales and marketing. The research represents more […]


Content Marketing, Marketing Technologies

5 Tips to Liven Up Your Written Marketing Content

August 6, 2018

Via: Online Marketing Blog

I’m not a designer. I’m not artsy. I didn’t even stay at a Holiday Inn Express last night. I’m a writer to the core. But, as much I love words, I recognize that they don’t jump off the screen and […]