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Small Businesses’ Struggle for Marketing Confidence in Turbulent Times

May 16, 2024


In a world where confidence in marketing strategies is scarce and economic uncertainties loom large, small businesses are on a quest for resilience, seeking to fortify their marketing efforts amidst the relentless pressures of running a business.

The Current State of SMB Marketing, a new research study Ascend2 completed with Constant Contact, uncovered many insights into how SMBs think about marketing and where they need the most assistance.

Small businesses worldwide are grappling with a crisis of confidence in their marketing efforts, with only a quarter feeling assured about the effectiveness of their marketing strategies. This lack of certainty has spurred SMBs to take proactive measures, such as increasing budgets, dedicating more time, and exploring additional marketing channels to enhance performance.

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