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How to evolve your PPC measurement strategy for a privacy-first future

While this latest pushback means some businesses may put off their search for a solution, I will instead outline practical steps you can take today to test both alternative targeting and measurement options to successfully navigate the future landscape.

The current measurement landscape: Challenges and limitations

In recent years, PPC specialists have been grappling with many challenges related to obtaining accurate data, particularly with the transition to Google Analytics 4 (GA4).

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