How To Develop Great Data Studies – The 5R2 Roadmap To Great Data Story

June 26, 2024

Part One of this book outlined the need for data storytelling, the benefits of data storytelling for the marketing function, and the prac­tical barriers that can get in the way of creating a great data story.

Part Two answers the question: ‘What do I need to do to create a great data story in practice?

The 5R2 roadmap has five key stages with expected outcomes, each supported by three practical steps.

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