Category: Customer Data

Big Data, Customer Data

Marketing Needs Quality Data to be Data-Driven – Struggles & Solutions

June 14, 2022

Via: Martech Zone

Marketers are under extreme pressure to be data-driven. Yet, you won’t find marketers talking about poor data quality or questioning the lack of data management and data ownership within their organizations. Instead, they strive to be data-driven with bad data. […]

Big Data, Customer Data

New Approaches to Digital Advertising After Third-Party Cookies Are No More

May 31, 2022

Via: Martech Zone

With Google’s recent announcement that it’ll phase out third-party cookies in 2023 to launch Google Topics, the world of cookies is in the midst of an evolution. Or a meltdown, depending on whom you talk to. Advertisers fidget en masse […]

Big Data, Customer Data

Report: What’s causing customers to switch vs stay loyal

May 20, 2022

Via: CMO

More than four in 10 customers have switched brands over the past year as they sought out better customer service, a new report has found. According to the fifth edition of the Salesforce State of the Connected Customer Report, produced […]

Big Data, Customer Data

Study: Gaps In Apple’s Rules Enable Privacy-Hobbling Workarounds

May 19, 2022

Via: MediaPost

It’s been about a year since Apple rolled out new mobile settings that prohibit apps from tracking iPhone users without their explicit consent. Specifically, Apple prohibited developers from accessing devices’ Identifier for Advertisers — an alphanumeric string that can be […]

Big Data, Customer Data

What Is Zero-Party, First-Party, Second-Party, and Third-Party Data

May 17, 2022

Via: Martech Zone

There’s a healthy debate online between the needs of companies to improve their targeting with data and the rights of consumers to protect their personal data. My humble opinion is that companies have abused data for so many years that […]

Big Data, Customer Data

3 Reasons To Make Personalization More Personal

May 13, 2022

Via: CMI

Should you try to personalize your content? Is it even possible? Much of the content advice you’ll read says yes (while acknowledging how hard it is to do). But a recent article in Marketing Week proclaimed personalization unachievable. The authors […]

Big Data, Customer Data

38% of app users shared location without noticing

May 6, 2022

Via: Business of Apps

Mobile apps may not be as secure as we think they are, turning into a blindspot when it comes to cybersecurity efforts. With over 60 billion messages and 3.2 billion images shared on social networks every day, phones have transformed […]

Big Data, Customer Data

How prepared is the ad industry for a cookieless future?

April 26, 2022

Via: Marketing Dive

More than two years ago, Google fired the starting gun in the ad industry’s race towards a cookieless future. While some progress has been made in advance of the impending sea change in digital targeting, measurement and attribution, a clear […]

Big Data, Customer Data

What Gen Z wants to see from brands as metaverse attachments grow

April 19, 2022

Via: Marketing Dive

Razorfish and Vice Media Group’s new study, titled “The Metaverse: A View from Inside,” emphasizes that Gen Z not only spends more time in metaverse-adjacent spaces than older demographics, but also is developing more meaningful connections to their online identities. […]

Big Data, Customer Data

Google Offers 3 Strategies for Adjusting to Privacy First Marketing

April 14, 2022

Via: Search Engine Journal

Google published a strategy article about data and measurement that reviews the near future of cookies, privacy and tracking conversions. The article outlines what 2023 is going to look like for marketers and what they should be doing now to […]