Category: Customer Data

October 12, 2021

Google’s announcement that its “data-driven attribution” – that its machine-learning-driven attribution modeling will be the default attribution method in Google Ads – took many by surprise. But Google’s move is right in line with a current industry trend – one […]

October 11, 2021

Out-of-stock issues are on the upswing. And consumers are frustrated: they feel brands should clearly communicate inventory problems, according to Customer Experience Survey, a study by Digital Commerce 360/Bizrate Insights, prepared by Lauren Freedman. Among consumers polled, 50% say the […]

October 7, 2021

The Federal Trade Commission is testing the waters on a new approach to reining in monopoly power as it relates to privacy, and its revised antitrust case against Facebook is Exhibit A. Facebook says the agency’s argument is baseless. The […]

October 4, 2021

As the pandemic accelerates changes in how people shop and what they consume, PepsiCo is harnessing data to help retailers boost sales while increasing demand for its own portfolio of beverages and snacks. The maker of Cheetos and Mtn Dew […]

October 4, 2021

The Disney+ streaming app recently surpassed $1.5 billion in consumer spending according to estimates from Sensor Tower. Back in November 2019 when the app launched it generated almost $100 million in its first two months, marking the success to come. […]

September 20, 2021

Lockdowns have undoubtedly changed the way we shop and communicate. Social commerce emerged as one of the leading topics last year as shoppers were confined to their homes and increasingly used their smartphones to purchase groceries and other goods. Now, […]

September 14, 2021

Surely once you went to buy in a store, to have dinner at a restaurant or did tourism in such a place because someone recommended it to you. And the reverse: surely you avoided going to such a car dealership […]

September 13, 2021

The new generations of consumers are transforming various industries and each of them has positioned itself as a new segment of interest. We are talking about generations X, Y, Z and Alpha. Over the years, the offers and distribution channels […]

September 9, 2021

Google Ads announced that it will begin sharing more search term data with advertisers. This move comes almost exactly one year after the original decision to begin hiding search term data with “insignificant data”, a move that was met with […]

August 23, 2021

According to a report from Forrester, 93 percent of businesses agree that consumers are more likely to spend money with brands they feel connected to. Having a deep understanding of one’s customers is essential to building this connection. But many […]