Category: Customer Data

January 17, 2019

The year 2018 was notable for the economic headwinds in the ad-tech sector. For many, the hardships stemmed from data privacy legislation in the guise of GDPR and how it furthered the growth of Silicon Valley’s giants in the space. […]

January 15, 2019

It’s as if Christopher Walken’s Googly-Eyed Gardner decided to go into retail: Supermarket chain Giant Food Stores has deployed six-foot-three-inch googly-eyed robots named Marty—and it has plans to bring him to all 172 stores across Pennsylvania, Maryland, Virginia and West […]

January 10, 2019

At the end of each campaign effort, a good database marketer is supposed to study “what worked, and what didn’t,” using attribution rules. Call it “Back-end Analysis” or “Campaign Analytics.” Old-timers may use terms like “Match-back.” Regardless, it is one […]

January 7, 2019

As marketers, our goal should always be to meet our customers where they are. As much as we may want to establish and control the parameters of every interaction, it doesn’t work that way. Greater success lies in letting the […]

January 3, 2019

With technology allowing more access than ever to consumers’ habits, preferences and personal information, retailers have a major opportunity to impact their shoppers’ experiences positively. Consumers have expressed a desire for this increased accommodation to their specific interests when shopping, […]

January 3, 2019

Close your eyes and think about the last time you had a personalized experience and how it made you feel. Maybe it was a personalized workout prepared for you at the gym, or the comfort of having your car automatically […]

December 21, 2018

Surprise, surprise millennials not only love to shop but they do it using a variety of payment methods. That and a few other notable data points are out today in a new study commissioned by Snap Inc. with Cassandra, a […]

December 20, 2018

The three-second rule of the web states you have mere seconds to grasp consumers’ attention — or risk losing them to other sites, and potentially hundreds of thousands of dollars in revenue. Today’s consumers have a variety of options that […]

December 17, 2018

If you thought social was a fast-moving space before 2018, the turbocharged changes we’ve been experiencing this year may have left you at the very least confused and, at worst, lying in a dark corner in the fetal position. I […]

December 14, 2018

We live in the age of transparency. As such, it’s critical to earn your customers’ trust and keep it by improving the customer experience. Eighty-four percent of people trust online reviews as much as personal recommendations. Treating customers well is […]