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Category: Customer Data


Big Data, Customer Data

How Marketers Can Increase Conversions With Customer Journey Mapping

March 14, 2019

Via: Target Marketing

For marketers, 2017 was the year of customer experience. So was 2018. And 2019 looks to continue the trend as marketers have recognized that great experiences turn leads into customers. That means marketers need to continue to learn what makes […]


Big Data, Customer Data

Using Data to Engage Consumers, Drive Revenue and Reduce Waste

March 12, 2019

Via: Target Marketing

Intelligently using data is key for midsized online retailers to succeed in today’s hyper-competitive market, while at the same time offering the curated experiences that modern shoppers demand. What follows are three simple ways to leverage data to effectively engage […]


Big Data, Customer Data

Data Privacy Policymaking Words of Warning From Europe

March 11, 2019

Via: Target Marketing

Two weeks back, two hearings in Congress were held about a possible forthcoming new federal data privacy law for the United States. Some of the testimony included fascinating insight. It’s been nearly nine months since the European Union’s (EU) General […]


Big Data, Customer Data

Why Preference Management Is the Secret to Customer Retention

March 8, 2019

Via: Target Marketing

At the end of every holiday shopping season, infographics and statistics are released to illustrate how successful retail marketing campaigns were in obtaining new customers or pushing sales receipt totals higher. These two data points are not only connected but […]


Automation, Big Data, Customer Data, Marketing Technologies

Human Automation — With a Little Help From Good Machines

March 7, 2019

Via: Target Marketing

We should be mindful when dropping buzzwords (refer to “Why Buzzwords Suck”). As more and more people jump on the bandwagon of a buzzword, it tends to gain magical power. Eventually, some may even believe that buying into a “word” […]


Big Data, Customer Data, News

New Privacy Regulations Coming Your Way: California Consumer Privacy Act (CCPA)

March 6, 2019

Via: Target Marketing

Have you recovered from last spring’s GDPR adrenaline rush yet? Everybody in publishing was nervous about finding the right way to comply with new European privacy regulations. It did not seem like there was one clear path to compliance. As […]


Big Data, Customer Data

3 Time-Wasting Missteps to Avoid When Collecting Data for Marketing Use

March 5, 2019

Via: Target Marketing

Being a “data-driven” marketer may make good cover letter material. But when it is actually true, it makes for incredible business gains. There are plenty of reasons for the gap between marketers’ ideals or promises and their actual everyday processes: […]


Big Data, Customer Data

Great Customer Experiences Can Start With #EmployeeAppreciationDay

March 4, 2019

Via: Target Marketing

Consumers want to feel good about what they’re buying. To that end, companies participating in #EmployeeAppreciationDay last week went a long way toward making great customer experiences more likely to happen for their brands. There are at least three reasons […]


Big Data, Customer Data, Email Marketing, Marketing Channels

Using Post-Purchase Emails to Create Loyal Customers

February 28, 2019

Via: Target Marketing

Getting a customer to make a first purchase with your brand is important, but the real challenge is turning a new customer into a loyal, repeat customer. As marketers, we often focus on emails that drive a sale, with less […]


Big Data, Customer Data

Why Real-Time Customer Engagement Could Make or Break Your Brand

February 26, 2019

Via: Target Marketing

In an era of instant gratification and one-click services, customers have high expectations and little patience. It’s up to marketers and retailers to provide exemplary customer experience (CX) for consumers, and today’s companies have much room for improvement, especially within […]