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Category: Customer Data


Big Data, Customer Data

5 Big Changes in B2B Buying Behavior

November 7, 2019

Via: Target Marketing

If you’re a B2B marketer — especially a services provider — your environment is about to be upended. Customers are changing, and so are the ways they buy. I’ve been struck recently by five glaring developments in business buying behavior […]


Big Data, Customer Data

A New Operating Model for Marketing to the Connected Customer

November 5, 2019

Via: Target Marketing

The disruption unleashed by the digital and customer experience revolutions is here to stay. The future success of marketing rests upon its ability to continuously anticipate and deliver against the fast-changing expectations of the connected customer. Marketing to this connected […]


Big Data, Customer Data

Data-Driven Personalization: What It Is and Why You Need to Use It in Your 2020 Marketing

October 28, 2019

Via: Convince and Convert

Data-driven personalization continues to grow in effectiveness for marketing departments. Let’s dive into what it is and why it’s important for your 2020 marketing strategy. What is data-driven personalization? Data-driven personalization is when you know enough about someone to deliver […]


Big Data, Customer Data, Marketing Technologies, Other Technologies

How to Use Sentiment Analysis to Transform Your Digital Marketing Strategy

October 10, 2019

Via: Target Marketing

Sentiment analysis is a fascinating concept. Brands use it to better understand customer reactions, behaviors, and opinions toward their products, services, reputation, and more. The goal of sentiment analysis is to increase customer acquisition, retention, and satisfaction. Moreover, it helps […]


Big Data, Customer Data

The Data-Inspired Big Idea: Why That Matters in the Ad Business

October 7, 2019

Via: Target Marketing

I just got schooled this past week at the Association of National Advertisers Masters of Marketing Conference in Orlando, along with 3,000-plus industry colleagues. You see, I’m a data- and direct marketing- junkie. Advertising is worthless if it’s not accountable […]


Big Data, Customer Data

Real-World Ways to Use Data to Improve Customer Experience

October 3, 2019

Via: Target Marketing

Whether you call it a funnel, a flywheel, a tower, a loop, a corridor, or any of the many terms we use to describe the customer journey, there’s one common challenge among brand marketers: How do we make the “customer […]


Big Data, Customer Data

Curated Marketplaces Are Helping Consumers Discover Sustainable Brands

September 16, 2019

Via: Adweek

Eco-conscious consumers increasingly want to buy from brands with sustainability built into their business models. Data analysis firm GlobalWebIndex found that 57% of consumers are willing to pay more for sustainable products. A 2018 report from Edelman indicated the impact […]


Big Data, Customer Data

3 Ways Data-Based Marketing Will Change Following Privacy Regulations

September 12, 2019

Via: Adweek

As businesses, governments and consumers wake up to the implications of data privacy and talk buzzes around legislation and data leaks, brands increasingly face an uncertain landscape when it comes to first-party data. The California Consumer Privacy Act and Europe’s […]


Big Data, Customer Data, Platforms & Software

How the Right Data Technology Can Fuel Your Organic Sales Growth

September 11, 2019

Via: Target Marketing

We’re all on a quest for organic sales growth. We all want to find ways to increase our conversion rate, improve our customer lifetime value, expand into adjacent markets, and launch new products successfully. The problem is there are more […]


Big Data, Customer Data

How Marketers Can Add Delight to the Customer Experience

August 14, 2019

Via: Target Marketing

When we talk about the customer experience, there are some CX essentials that are proven to consistently increase conversion, like reducing friction. However, do you stop at reducing the negative? Or do you actively work to delight customers? Here’s a […]