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Category: Customer Data


Big Data, Customer Data

Customer Retention: The Next Frontier for Today’s CMO

July 23, 2019

Via: Chief Marketer

Heard these before? We’re living in the age of the customer, and it goes well beyond buzzwords. Most of us have been told that it’s cheaper to keep a current customer than to find a new one. But did you […]


Big Data, Customer Data

Customer Retention — the Next Frontier for Today’s CMO

July 22, 2019

Via: Target Marketing

Heard these before? We’re living in the age of the customer, and it goes well beyond buzzwords. Most of us have been told that it’s cheaper to keep a current customer than to find a new one. But did you […]


Big Data, Customer Data

Does Your Customer Experience and Personalization Strategy Need A Tune-Up?

July 19, 2019

Via: Target Marketing

It’s not just a faux pas to engage with all customers in the same way; it’s downright dangerous. A cookie-cutter approach won’t win you many fans, though it will definitely lose you some, and it can make your brand appear […]


Big Data, Customer Data

What Are Customers Really Worth? Turning the ‘Customer Data’ Concept Into Something Meaningful

July 12, 2019

Via: Target Marketing

The headline, “Legislation Would Force Google, Facebook to Report Value of Customer Data to SEC,” in the Media Daily News got this maverick marketer wondering just what kind of a gargantuan task it would be to try and determine the […]


Big Data, Customer Data

The State of Customer Experience and What Marketers Are Doing About It

July 10, 2019

Via: Target Marketing

The marketing priority for customer experiences is for them to be seamless — but they’re not. Recent research finds 61% of marketers “struggle to provide a seamless customer experience.” And this finding comes as more and more consumers are showing […]


Big Data, Customer Data

Why Brand Teams Need to Stop Pushing Brand Equity as an Asset

July 9, 2019

Via: Target Marketing

Most brand teams are constantly fighting for investment. Their lives would be much easier if they stopped pushing brand equity as a long-term asset when it is becoming more like the cost of goods sold. It’s almost Independence Day 2019, […]


Big Data, Customer Data

What’s the Price on ‘My Data’? Let the Marketplace Set the Rate

July 1, 2019

Via: Target Marketing

A bipartisan bill in Congress would assign the U.S. Securities and Exchange Commission with the task of determining what consumer data is worth; at least when it comes to Big Digital giants. So what’s my data worth? On the face […]


Automation, Big Data, Customer Data, Marketing Technologies

Machine Learning? I Don’t Think Those Words Mean What You Think They Mean

June 27, 2019

Via: Target Marketing

I find more and more people use the term “machine learning” when they really mean to say “modeling.” I guess that is like calling all types of data activities — with big and small data — “Big Data.” And that’s […]


Big Data, Customer Data

3 Types of Bias You’ll Confront in Consumer Research

June 21, 2019

Via: Target Marketing

As humans, we are, for better or worse, limited by biases and mental heuristics that impact the way we process information and make decisions. In certain situations, these cognitive shortcuts save us from likely pain and destruction. In other settings, […]


Big Data, Customer Data

Marketing in an Age of Data Mistrust: 3 Tips

June 19, 2019

Via: Chief Marketer

Consumers understand more about how brands are using their data than ever before—and they’re not sure they trust what you’re doing with their information. It’s hardly a surprise, considering that huge corporate data breaches have become commonplace. Problems with information […]