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Category: Customer Data


Big Data, Customer Data

3 Ways Data-Based Marketing Will Change Following Privacy Regulations

September 12, 2019

Via: Adweek

As businesses, governments and consumers wake up to the implications of data privacy and talk buzzes around legislation and data leaks, brands increasingly face an uncertain landscape when it comes to first-party data. The California Consumer Privacy Act and Europe’s […]


Big Data, Customer Data, Platforms & Software

How the Right Data Technology Can Fuel Your Organic Sales Growth

September 11, 2019

Via: Target Marketing

We’re all on a quest for organic sales growth. We all want to find ways to increase our conversion rate, improve our customer lifetime value, expand into adjacent markets, and launch new products successfully. The problem is there are more […]


Big Data, Customer Data

How Marketers Can Add Delight to the Customer Experience

August 14, 2019

Via: Target Marketing

When we talk about the customer experience, there are some CX essentials that are proven to consistently increase conversion, like reducing friction. However, do you stop at reducing the negative? Or do you actively work to delight customers? Here’s a […]


Big Data, Customer Data, Platforms & Software

Company Data Opens the Door to Data Business Success

August 7, 2019

Via: Target Marketing

The hype around creating data businesses is at an all-time high in the B2B media sector. With display ad revenue falling off a cliff and lead-gen business models becoming more challenged, there is a clear focus to diversify digital revenue […]


Big Data, Customer Data

Brands Need Globally Compliant Data Use Policies

August 6, 2019

Via: Adweek

Back when GDPR dropped in 2018, some companies simply pulled their advertising business from the EU, others opted to maintain compliance only in GDPR-affected territories and some chose to make their entire global business GDPR-compliant rather than deal with the […]


Big Data, Customer Data, Platforms & Software

Level Up Your Customer Experience to Omnichannel

July 30, 2019

Via: Target Marketing

A recent Forbes article declares omnichannel is dead. But for the majority of retailers it’s only just beginning to come to life. Retailers understand the importance of seamless customer interactions. In fact, the majority of respondents in Gartner’s Retail Tech […]


Big Data, Customer Data

Consumer Marketers, Looking to Test New Data Categories? Try These

July 29, 2019

Via: Target Marketing

We in the data marketing business love to test — at least, we should. And what we should test for is new data categories. Expanding the marketing universe — and stretching the marketing budget — depends on higher efficiency in […]


Big Data, Customer Data

5 Tips to Foster Brand Loyalty in the Age of Empowered Consumers

July 25, 2019

Via: Chief Marketer

The huge amount of choice, access and transparency consumers have over what they’re buying today means that the very notion of brand loyalty as we once knew it has been eroded. Competition has never been fiercer as ongoing digital disruption […]


Big Data, Customer Data

Customer Retention: The Next Frontier for Today’s CMO

July 23, 2019

Via: Chief Marketer

Heard these before? We’re living in the age of the customer, and it goes well beyond buzzwords. Most of us have been told that it’s cheaper to keep a current customer than to find a new one. But did you […]


Big Data, Customer Data

Customer Retention — the Next Frontier for Today’s CMO

July 22, 2019

Via: Target Marketing

Heard these before? We’re living in the age of the customer, and it goes well beyond buzzwords. Most of us have been told that it’s cheaper to keep a current customer than to find a new one. But did you […]