January 12, 2021
Via: Marketing DiveMerkle’s 2021 Customer Engagement Report is the latest study to suggest that the collection of first-party data will be a high priority for marketers in 2021 as privacy-related data restrictions continue to expand. These restrictions include the end of third-party […]
Big Data, Customer Data, Platforms & Software
December 1, 2020
Via: Mobile MarketerThe deal for Kustomer is the latest play by Facebook to better integrate messaging across its platforms and may help marketers — especially smaller businesses with fewer financial resources and technological know-how — to manage online conversations and improve their […]
November 30, 2020
Via: Marketing DiveIf you’re focusing on retention marketing next year, you’re not alone. According to Forrester Research, B2C brands will increase their spending on loyalty and retention marketing by 15% in 2021. To put yourself in the best position to boost customer […]
November 4, 2020
Via: EntrepreneurWhen people feel like part of a community, amazing things can happen. When people can gather — in person or virtually — they form relationships that keep them coming back for more. One example is the ever-growing — 1.4 million […]
October 27, 2020
Via: Marketing DiveAs challenging as 2020 has been with multiple disruptions caused by the pandemic, marketers can expect many of those effects to linger into 2021 while facing newer hurdles. Under these circumstances, B2C marketers are likely to pay more attention to […]
October 13, 2020
Via: Marketing LandIt is amazing; the horrible job many digital marketers do when reporting their work to clients. This includes both internal and external clients. Just think about how many marketing presentations and reports you’ve seen that simply contain screenshots from Google […]
October 12, 2020
Via: Marketing LandIn news which broke on Friday and was confirmed this morning, communication APIs vendor Twilio has entered into an agreement to acquire Segment for $3.2 billion in an all stock deal. Segment is a customer data infrastructure vendor, although it […]
October 1, 2020
Via: Convince and ConvertOrganizational silos tend to be one of the biggest issues that prevent large and small businesses from innovating. That is quite understandable: it is hard to innovate your business or marketing operations when information exchange among different departments rarely happens. […]
September 23, 2020
Via: Marketing DiveAccenture Interactive’s new study suggests that with real-word experiences currently underwhelming, consumers are finding some solace — and brand connection — in immersive experiences related to online shopping, a development that could lead to wider use of immersive technologies like […]
September 17, 2020
Via: Marketing LandWith Google’s latest decision to strip Search Terms data insights from advertisers (some agencies have reported around 25%-30% or more of data loss), the frustrated outcry has caused some to begin throwing around lawsuit language. Specifically, there seem to be […]
January 15, 2021
January 15, 2021
January 15, 2021
January 14, 2021
January 14, 2021
December 23, 2020
December 29, 2020
December 30, 2020
December 18, 2020
January 14, 2021
January 7, 2021