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Category: Customer Data


Big Data, Customer Data

How to Use AI to Drive Growth and Improve Customer Interactions

September 30, 2023

Via: Entrepreneur

Delivering an exceptional customer experience is paramount for success. Within the past decade, companies that integrate artificial intelligence (AI) into their operations have emerged as the leading choice for businesses due to their convenience and scalability. The advanced technology that […]


Big Data, Customer Data

These 4 Quick Wins Can Boost Your Customer Count and Revenue

September 29, 2023

Via: Entrepreneur

Have you heard of the butterfly effect? It’s a way of describing how small changes can have a seismic impact on a complex system. Here’s one way it’s often explained. If a butterfly flaps its wings in California, the breeze […]


Big Data, Customer Data

How to Market to the Increasingly Socially Conscious Customer

September 29, 2023

Via: Entrepreneur

In today’s dynamic retail environment, there’s a significant shift occurring in the way brands approach their customers. Historically, many industries prioritized competitive prices and discounts. However, the modern consumer is evolving, and the marketing world must follow suit. Brands are […]


Big Data, Customer Data

What Is Quality Data And How It Connects Search, Content, And AI Success

September 28, 2023

Via: Search Engine Journal

Data is the lifeblood of search. The remarkable evolution of AI and the introduction of generative AI has been built on data foundations. However, the success of any innovation, product, or technological advancement boils down to the quality of that […]


Big Data, Customer Data

How to Effectively Recover Lost Sales and Re-engage Customers for Online Success

August 18, 2023

Via: Martech Zone

After all of your hard work in successfully obtaining new clients, the last thing you want to do is lose them. That is why all brands must re-engage customers for them to return. After all, an interested customer is likelier […]


Big Data, Customer Data

Customer Experience Evolution: From 2015 Insights to 2023 Realities

August 16, 2023

Via: Convince and Convert

In 2015, I launched my first book, Manipurated. In it I explored the growing importance of online reviews and online reputation to brands and organizations. Now almost eight years later, we thought it would be interesting to see how the […]


Big Data, Customer Data

Universal Analytics still processing data one month after ‘sunset’

July 31, 2023

Via: Search Engine Land

Universal Analytics is still processing data one month after Google advised it would sunset. The search engine had warned that everyone would be forced to migrate over to Google Analytics 4 by 30 June 2023 or else they would lose […]


Big Data, Customer Data

Is Your Marketing Strategy Not Working? Make Sure You’re Not Making Any of These Mistakes.

July 28, 2023

Via: Entrepreneur

Marketing methods evolve, trends come and go and consumer habits change. With so much going on, it’s easy for business owners to lose track, fall behind or make mistakes. To succeed in marketing, your strategy has to be flexible, adaptable, […]


Big Data, Customer Data, Platforms & Software

5 Steps to Power Marketing Decision-Making Through Data

June 29, 2023

Via: Convince and Convert

Are these things that you have felt or thought? Let’s face it. Getting a clear picture of performance and effectiveness is something that most marketing teams struggle with in some capacity. In fact, in the latest edition of their annual […]


Big Data, Customer Data

How access to strong data helps brands identify and sell to a high-value audience

June 5, 2023

Via: Marketing Dive

Developing marketing campaigns that drive conversions can present a challenge, especially with concerns about wasted marketing spend. Yet, consumers want relevant marketing offers. In fact, 91% of consumers report that they are more willing to do business with a company […]


Big Data, Customer Data

Why Customer Confidence Always Comes First

April 11, 2023

Via: Entrepreneur

If you’re in the professional services industry, take a step back and watch what’s happening in the banking industry right now. As of this writing in late March 2023, two banks have failed in the US, and the FDIC stepped […]


Big Data, Customer Data

With First-Party Data, the Experience Is the Most Important Part

March 31, 2023

Via: CMI

You know that scene from Seinfeld where Jerry challenges a customer representative who tells him they have no rental cars available even though he had a reservation? “I know why we have reservations,” the car rental worker replies after Jerry […]


Big Data, Customer Data

Data Gathering And Privacy Will Become More Challenging In 2023: Gartner

March 22, 2023

Via: MediaPost

Brands are robustly trying to balance data use and privacy, but most fear it will be tougher this year, according to a study by Gartner, Inc. Of the marketers polled, 60% believe collecting first-party data with an appropriate balance of […]


Big Data, Customer Data

Customer Chemistry: How To Build Rapport With B2B Clients

March 17, 2023

Via: MediaPost

Email is by far the best channel for strengthening B2B relationships. But brands must first heed the client’s psychological needs, judging by The Science Behind Strong Relationships, a study by Front in collaboration with ignite80. Psychological needs? Put another way, […]


Big Data, Customer Data

Messaging Trumps Privacy: Most Consumers Have Interacted Directly With A Brand

March 16, 2023

Via: MediaPost

Consumers are more worried about privacy than they were this time last year, judging by State of Social Conversational Commerce 2023, a study by Spectrm. Of those polled, 54% are more concerned than before, while 28% say there has been […]


Big Data, Customer Data

Privacy Protection Is About More Than Just Getting Permission

February 9, 2023

Via: AdExchanger

That’s the question businesses should be answering about their data usage beyond simply getting an opt-in, said Arielle Garcia, chief privacy officer of IPG-owned agency UM Worldwide, speaking at AdExchanger’s Industry Preview in New York City on Tuesday. Platforms may […]


Big Data, Customer Data

Survey Finds Many Americans Don’t Understand Online Data Collection

February 9, 2023

Via: MediaPost

Since 2018, at least six states have passed privacy laws that require companies to obtain consumers’ consent to collect and harness data for ad purposes. But those laws don’t go nearly far enough to actually protect privacy. At least that’s […]


Big Data, Customer Data

Data privacy lessons marketers must take heed of in 2023

February 1, 2023

Via: CMO

Bigger penalties for customer data privacy breaches in Australia, along with retaining customer loyalty in the face of stronger concerns around data use and growing AI utilisation, are going to dominate the way organisations must handle personal data this year. […]


Big Data, Customer Data

3 Ways Advertisers Can Effectively Gather More First-Party Data

January 4, 2023

Via: AdExchanger

There’s no need to rehash all the privacy-related legislation sweeping the digital world and how the advertising industry is evolving in response. What advertisers need to figure out is how to get more internet users to voluntarily share their uber-valuable, […]


Big Data, Customer Data

Online Rendezvous: How First-Party Data Drives Personalized Engagement

December 16, 2022

Via: MediaPost

There are a few dismaying facts in a new report from Coresight Research: Motivating Customer Action and Driving Business Growth with AI-Generated, Personalized Digital Marketing, sponsored by Persado. For one, the US personal savings rate dropped to 2.3% in October […]