Category: Customer Data

April 16, 2021

Gen Z is known for being “digital natives” who were born after the internet was commercialized and who grew up using smartphones, making them fluent in messaging, social media and other apps. As they reach adulthood, gain spending power and […]

April 16, 2021

A majority (73%) of advertisers in the US and UK are concerned about complying with privacy changes. That’s according to new research from AppsFlyer, the mobile attribution expert. The State of Measurement, Privacy and Compliance – Top List of Advertiser […]

April 9, 2021

As one of the world’s biggest advertisers, Procter & Gamble is highly exposed to Apple’s software changes that give consumers greater choice in sharing device identifiers with third-party apps. However, a separate opinion piece from The Wall Street Journal also […]

March 31, 2021

Intent data. It’s not just another piece of jargon to add to your B2B dictionary. In fact, according to research from Ascend2, RollWorks, and Bombora, 97% of B2B marketers believe that intent data will give brands a competitive advantage in […]

March 30, 2021

Today’s consumer is looking for more personalized, meaningful brand interactions. How can you better connect to maximize your marketing ROI? On March 24, I moderated a Search Engine Journal webinar presented by Dan Dillon, VP for Marketing at Reveal Mobile. […]

March 22, 2021

In a lot of ways, COVID-19 was a catalyst for change as businesses quickly adapted to remote workforces, local restrictions to protect public health, changes in consumer needs, budgetary concerns and more. While many are hopeful that things will return […]

March 8, 2021

Your customer LTV is how much the average customer is worth to your business in the lifetime of their relationship with you. Lifetime, in this context, refers to the number of years you retain that customer. For example, your average […]

March 3, 2021

Loyalty has been a key priority for marketers for years, but the pandemic’s disruptions to supply chains tested the limits of those bonds with their favorite brands. As shoppers emptied store shelves during the early days of the crisis, many […]

February 16, 2021

Omnichannel is more than a trend, it is one of the newest and most promising strategies in the pandemic, as it focuses on meeting customer needs through an integrated, simple, efficient and friendly service. Omnichannel strategies are those that integrate […]

January 19, 2021

Why should you learn tech skills as a CRM Manager? In the past, to be a good Customer Relationship Manager you needed to psychology and a few marketing skills. Nowadays, CRM is an entirely different game. To achieve marketing personalization […]