Category: Customer Data

March 24, 2020

Generation Y, or better known as Millennials, has been the apple of every marketer’s eye with 73 million strong, and spend a collective of $600 billion annually in the U.S. Now this group who is 24 to 39 years in […]

March 23, 2020

I don’t need to go into detail on how fierce competition is for digital marketers in the retail space. They are constantly determining how to outmaneuver other retailers and better engage shoppers. Simply spending more to box out competitors is […]

March 10, 2020

The California Consumer Privacy Act (CCPA) came into force on Jan. 1, 2020, and it greatly restricts how brands collect and manage consumer data, thus affecting personalized marketing. Under the CCPA, consumers will know when personal data is being collected […]

March 6, 2020

Data-driven marketing has been an industry buzzword for years, but the sector continues to be disrupted as businesses deprecate traditional marketing roles to favor those centered on growth and technology. The ANA’s latest report indicates that the next generation of […]

March 4, 2020

Loyalty programs existed long before personalization and one-to-one marketing bubbled up as buzzwords, but the emergence of fresh digital channels and evolving privacy regulations suggest they may become paramount to brands. A KPMG study from November 2019 found Australia, Italy […]

March 3, 2020

American consumers said they wasted $125, on average, in 2019 due to inaccurate reviews, a new report finds. If we extrapolate that across the adult population, as much as $25 billion in U.S. consumer spending has been wasted due to […]

March 2, 2020

You know the famous line, “you don’t get a second chance to make a first impression”? Well, that line should be changed to fit today’s customer attitudes. The updated version should read, “If you don’t make a good first impression, […]

February 20, 2020

To build on my last article, let’s continue down the road of showing client love and keeping the spark in your client relationships alive. I used to want my clients to like me. Now I make them fall in love. […]

February 19, 2020

Marketers are investing more of their budgets in databases and analytics management technology platforms than operational tech solutions like campaign and decision management tools, according to Merkle’s Q1 2020 Customer Engagement report, released Tuesday. The survey, which polled 400 U.S. […]

February 12, 2020

When asked about customer support preferences, 72% of consumers age 18 to 64 said having the ability to text with a live agent in real-time would improve their overall customer service experience. The question was part of a survey conducted […]