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Category: Customer Data


Big Data, Customer Data

With real-world experiences scarce, consumers warm to immersive tech, Accenture study says

September 23, 2020

Via: Marketing Dive

Accenture Interactive’s new study suggests that with real-word experiences currently underwhelming, consumers are finding some solace — and brand connection — in immersive experiences related to online shopping, a development that could lead to wider use of immersive technologies like […]


Big Data, Customer Data

This decade’s most important marketing question: What data rights do advertisers possess?

September 17, 2020

Via: Marketing Land

With Google’s latest decision to strip Search Terms data insights from advertisers (some agencies have reported around 25%-30% or more of data loss), the frustrated outcry has caused some to begin throwing around lawsuit language. Specifically, there seem to be […]


Big Data, Customer Data

Consumers form loyalties to new brands they bought in quarantine, survey finds

September 8, 2020

Via: Marketing Dive

Bazaarvoice’s findings indicate that brands have an opportunity to acquire new consumers who have become more adventurous out of necessity during the pandemic. With many parts of the world reporting product shortages as worried consumers stocked up their pantries with […]


Big Data, Customer Data

The need to take a fresh look at consumer data

September 1, 2020

Via: Marketing Land

Our understanding of data-driven marketing and advertising has changed in the last six months, evolving into a real reflection of what is occurring with consumers in the changing economic, health and social environment. Major life events. Previously, data collection often […]


Big Data, Customer Data, News

Walmart to launch its Walmart+ membership service

September 1, 2020

Via: Marketing Dive

The comparisons between Walmart+, in the works for months now, and Amazon’s Prime membership service are obvious. They both trade upfront fees for costless delivery per order, potentially making customers stickier to the retailer through the subscription. Historically, Walmart has […]


Big Data, Customer Data, Marketing Technologies, Other Technologies

The Biggest Obstacle to Personalization Is the Creative Element

September 1, 2020

Via: Target Marketing

In a world where everyone is exposed to constant marketing through every conceivable media channel every day, messages that are not relevant to the target will be utterly ignored. And don’t blame the consumers for it, either. You, as a […]


Big Data, Customer Data, News

COVID-19: What It Means for Your Marketing (Research and Reports)

August 31, 2020

Via: Convince and Convert

One of the ongoing regimens we maintain at Convince and Convert is the continual review and analysis of research reports from dozens of sources. It’s part of what allows us to base our ideation and recommendations on data as opposed […]


Big Data, Customer Data, News

Gen Z remains elusive and cause-driven under pandemic, putting legacy laggards at risk

August 31, 2020

Via: Marketing Dive

Morning Consult’s wide-ranging survey of Gen Z preferences suggests the pandemic has further shored up the strength of companies betting big on digital content amid a surge in home viewing and as bored consumers look for ways to keep themselves […]


Big Data, Customer Data

Marketing panel: Making data meaningful to people

August 20, 2020

Via: CMO

How do marketers comprehend what their data means? It’s a constant challenge marketers face and with the emphasis on data-driven decision in marketing growing, it’s becoming more and more important. At this week’s ADMA Data Week 2020, a panel facilitated […]


Big Data, Customer Data

Release Notes: Intercom brings new features to the customer conversation

August 13, 2020

Via: Marketing Land

The current work environment has focused attention on building digital engagement with customers. Intercom has responded by launching enhancements to its Conversational Relationship Platform. These new features allow for: Managing more complex customer queries; Reducing response times; and Automating manual […]