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Category: Customer Data


Big Data, Customer Data

88% of marketers say collecting first-party data is a 2021 priority, study says

January 12, 2021

Via: Marketing Dive

Merkle’s 2021 Customer Engagement Report is the latest study to suggest that the collection of first-party data will be a high priority for marketers in 2021 as privacy-related data restrictions continue to expand. These restrictions include the end of third-party […]


Big Data, Customer Data, Platforms & Software

Facebook buys omnichannel customer service startup Kustomer for reported $1B

December 1, 2020

Via: Mobile Marketer

The deal for Kustomer is the latest play by Facebook to better integrate messaging across its platforms and may help marketers — especially smaller businesses with fewer financial resources and technological know-how — to manage online conversations and improve their […]


Big Data, Customer Data

Optimize your data strategy for customer loyalty

November 30, 2020

Via: Marketing Dive

If you’re focusing on retention marketing next year, you’re not alone. According to Forrester Research, B2C brands will increase their spending on loyalty and retention marketing by 15% in 2021. To put yourself in the best position to boost customer […]


Big Data, Customer Data

How to Turn Your Customer Base Into a Community To Help Your Business Succeed

November 4, 2020

Via: Entrepreneur

When people feel like part of a community, amazing things can happen. When people can gather — in person or virtually — they form relationships that keep them coming back for more. One example is the ever-growing — 1.4 million […]


Big Data, Customer Data

Forrester: Marketing will shift to localized, loyalty-based efforts in 2021

October 27, 2020

Via: Marketing Dive

As challenging as 2020 has been with multiple disruptions caused by the pandemic, marketers can expect many of those effects to linger into 2021 while facing newer hurdles. Under these circumstances, B2C marketers are likely to pay more attention to […]


Big Data, Customer Data

How to make your data sing

October 13, 2020

Via: Marketing Land

It is amazing; the horrible job many digital marketers do when reporting their work to clients. This includes both internal and external clients. Just think about how many marketing presentations and reports you’ve seen that simply contain screenshots from Google […]


Big Data, Customer Data

Twilio’s acquisition of Segment will support collection of digital data

October 12, 2020

Via: Marketing Land

In news which broke on Friday and was confirmed this morning, communication APIs vendor Twilio has entered into an agreement to acquire Segment for $3.2 billion in an all stock deal. Segment is a customer data infrastructure vendor, although it […]


Big Data, Customer Data

How to Include Your Customer Support Team in Your Marketing Strategy

October 1, 2020

Via: Convince and Convert

Organizational silos tend to be one of the biggest issues that prevent large and small businesses from innovating. That is quite understandable: it is hard to innovate your business or marketing operations when information exchange among different departments rarely happens. […]


Big Data, Customer Data

With real-world experiences scarce, consumers warm to immersive tech, Accenture study says

September 23, 2020

Via: Marketing Dive

Accenture Interactive’s new study suggests that with real-word experiences currently underwhelming, consumers are finding some solace — and brand connection — in immersive experiences related to online shopping, a development that could lead to wider use of immersive technologies like […]


Big Data, Customer Data

This decade’s most important marketing question: What data rights do advertisers possess?

September 17, 2020

Via: Marketing Land

With Google’s latest decision to strip Search Terms data insights from advertisers (some agencies have reported around 25%-30% or more of data loss), the frustrated outcry has caused some to begin throwing around lawsuit language. Specifically, there seem to be […]