Category: Customer Data

September 30, 2023

Delivering an exceptional customer experience is paramount for success. Within the past decade, companies that integrate artificial intelligence (AI) into their operations have emerged as the leading choice for businesses due to their convenience and scalability. The advanced technology that […]

September 29, 2023

Have you heard of the butterfly effect? It’s a way of describing how small changes can have a seismic impact on a complex system. Here’s one way it’s often explained. If a butterfly flaps its wings in California, the breeze […]

September 29, 2023

In today’s dynamic retail environment, there’s a significant shift occurring in the way brands approach their customers. Historically, many industries prioritized competitive prices and discounts. However, the modern consumer is evolving, and the marketing world must follow suit. Brands are […]

September 28, 2023

Data is the lifeblood of search. The remarkable evolution of AI and the introduction of generative AI has been built on data foundations. However, the success of any innovation, product, or technological advancement boils down to the quality of that […]

August 18, 2023

After all of your hard work in successfully obtaining new clients, the last thing you want to do is lose them. That is why all brands must re-engage customers for them to return. After all, an interested customer is likelier […]

August 16, 2023

In 2015, I launched my first book, Manipurated. In it I explored the growing importance of online reviews and online reputation to brands and organizations. Now almost eight years later, we thought it would be interesting to see how the […]

July 31, 2023

Universal Analytics is still processing data one month after Google advised it would sunset. The search engine had warned that everyone would be forced to migrate over to Google Analytics 4 by 30 June 2023 or else they would lose […]

July 28, 2023

Marketing methods evolve, trends come and go and consumer habits change. With so much going on, it’s easy for business owners to lose track, fall behind or make mistakes. To succeed in marketing, your strategy has to be flexible, adaptable, […]

June 29, 2023

Are these things that you have felt or thought? Let’s face it. Getting a clear picture of performance and effectiveness is something that most marketing teams struggle with in some capacity. In fact, in the latest edition of their annual […]

June 5, 2023

Developing marketing campaigns that drive conversions can present a challenge, especially with concerns about wasted marketing spend. Yet, consumers want relevant marketing offers. In fact, 91% of consumers report that they are more willing to do business with a company […]

April 11, 2023

If you’re in the professional services industry, take a step back and watch what’s happening in the banking industry right now. As of this writing in late March 2023, two banks have failed in the US, and the FDIC stepped […]

March 31, 2023

You know that scene from Seinfeld where Jerry challenges a customer representative who tells him they have no rental cars available even though he had a reservation? “I know why we have reservations,” the car rental worker replies after Jerry […]

March 22, 2023

Brands are robustly trying to balance data use and privacy, but most fear it will be tougher this year, according to a study by Gartner, Inc. Of the marketers polled, 60% believe collecting first-party data with an appropriate balance of […]

March 17, 2023

Email is by far the best channel for strengthening B2B relationships. But brands must first heed the client’s psychological needs, judging by The Science Behind Strong Relationships, a study by Front in collaboration with ignite80. Psychological needs? Put another way, […]

March 16, 2023

Consumers are more worried about privacy than they were this time last year, judging by State of Social Conversational Commerce 2023, a study by Spectrm. Of those polled, 54% are more concerned than before, while 28% say there has been […]

February 9, 2023

That’s the question businesses should be answering about their data usage beyond simply getting an opt-in, said Arielle Garcia, chief privacy officer of IPG-owned agency UM Worldwide, speaking at AdExchanger’s Industry Preview in New York City on Tuesday. Platforms may […]

February 9, 2023

Since 2018, at least six states have passed privacy laws that require companies to obtain consumers’ consent to collect and harness data for ad purposes. But those laws don’t go nearly far enough to actually protect privacy. At least that’s […]

February 1, 2023

Bigger penalties for customer data privacy breaches in Australia, along with retaining customer loyalty in the face of stronger concerns around data use and growing AI utilisation, are going to dominate the way organisations must handle personal data this year. […]

January 4, 2023

There’s no need to rehash all the privacy-related legislation sweeping the digital world and how the advertising industry is evolving in response. What advertisers need to figure out is how to get more internet users to voluntarily share their uber-valuable, […]

December 16, 2022

There are a few dismaying facts in a new report from Coresight Research: Motivating Customer Action and Driving Business Growth with AI-Generated, Personalized Digital Marketing, sponsored by Persado. For one, the US personal savings rate dropped to 2.3% in October […]