Category: Customer Data

January 21, 2020

Bringing a community-driven, consumer lens to rebranding has seen B2B professional services firm, Kearney, crowdsource more than 10,000 images of staff and customers for its creative approach. The group’s partner and chief marketing officer, Abby Klanecky, told CMO the decision […]

January 20, 2020

This month, performance marketing agency Merkle launched New Stream Media, a service aimed at helping retailers develop and support media programs to monetize their customer data and sell advertising on and off of their own websites. The need. The offering […]

January 13, 2020

Today, brands are caught between using data to provide better customer experiences and violating privacy, creating the ultimate “privacy paradox,” as Mary Meeker once called it. Traditionally, many tech companies that support brands have approached user data privacy policies by […]

January 10, 2020

For marketers, data now drives spending, targeting, and even content, yet we’re all guilty of ignoring the data when it comes to trends. In a recent report, Gartner delivered some bold marketing predictions that are meant to stir the pot. […]

January 10, 2020

Five months after its acquisition of vendor marketing platform PromoteIQ, Microsoft has announced a new self-service marketing platform for retailers and brands with the catchy name Microsoft PromoteIQ. The platform will help retailers manage digital marketing campaigns from brands trying […]

December 27, 2019

“Trust is the easiest thing in the world to lose, and the hardest thing in the world to get back.” -R.M. Williams Customer experience is all about keeping your customers happy and continually building brand loyalty. Technology has helped organizations […]

December 24, 2019

Are your digital channels helping or hurting your brand? It’s a question all B2B marketers need to ask. With 68 percent of B2B buyers preferring to research purchase decisions independently online, are your brand’s digital channels delivering a positive user […]

November 7, 2019

If you’re a B2B marketer — especially a services provider — your environment is about to be upended. Customers are changing, and so are the ways they buy. I’ve been struck recently by five glaring developments in business buying behavior […]

November 5, 2019

The disruption unleashed by the digital and customer experience revolutions is here to stay. The future success of marketing rests upon its ability to continuously anticipate and deliver against the fast-changing expectations of the connected customer. Marketing to this connected […]

October 28, 2019

Data-driven personalization continues to grow in effectiveness for marketing departments. Let’s dive into what it is and why it’s important for your 2020 marketing strategy. What is data-driven personalization? Data-driven personalization is when you know enough about someone to deliver […]