Category: Customer Data

Big Data, Customer Data

Brands could lose fickle Gen Zers over poor digital experiences

April 16, 2021

Via: Marketing Dive

Gen Z is known for being “digital natives” who were born after the internet was commercialized and who grew up using smartphones, making them fluent in messaging, social media and other apps. As they reach adulthood, gain spending power and […]

Big Data, Customer Data, Marketing Technologies, Mobile Marketing

Majority of mobile advertisers concerned about compliance with privacy laws

April 16, 2021

Via: Business of Apps

A majority (73%) of advertisers in the US and UK are concerned about complying with privacy changes. That’s according to new research from AppsFlyer, the mobile attribution expert. The State of Measurement, Privacy and Compliance – Top List of Advertiser […]

Big Data, Customer Data

Report: P&G testing Chinese workaround to Apple’s privacy changes

April 9, 2021

Via: Marketing Dive

As one of the world’s biggest advertisers, Procter & Gamble is highly exposed to Apple’s software changes that give consumers greater choice in sharing device identifiers with third-party apps. However, a separate opinion piece from The Wall Street Journal also […]

Big Data, Customer Data

How B2B Marketers Are Using Intent Data – Research and Charts

March 31, 2021

Via: Convince and Convert

Intent data. It’s not just another piece of jargon to add to your B2B dictionary. In fact, according to research from Ascend2, RollWorks, and Bombora, 97% of B2B marketers believe that intent data will give brands a competitive advantage in […]

Big Data, Customer Data

Proven Local Marketing Strategies to Drive Customer Experience & ROI

March 30, 2021

Via: Search Engine Journal

Today’s consumer is looking for more personalized, meaningful brand interactions. How can you better connect to maximize your marketing ROI? On March 24, I moderated a Search Engine Journal webinar presented by Dan Dillon, VP for Marketing at Reveal Mobile. […]

Big Data, Customer Data

The digital sales cycle is here to stay – Here’s how to embrace it

March 22, 2021

Via: Marketing Dive

In a lot of ways, COVID-19 was a catalyst for change as businesses quickly adapted to remote workforces, local restrictions to protect public health, changes in consumer needs, budgetary concerns and more. While many are hopeful that things will return […]

Big Data, Customer Data, Marketing Channels, Social Media Marketing

Customer Lifetime Value: How to Calculate LTV for Facebook and Instagram

March 8, 2021

Via: Social Media Examiner

Your customer LTV is how much the average customer is worth to your business in the lifetime of their relationship with you. Lifetime, in this context, refers to the number of years you retain that customer. For example, your average […]

Big Data, Customer Data

57% of consumers remained loyal to a brand during chaotic 2020, study finds

March 3, 2021

Via: Marketing Dive

Loyalty has been a key priority for marketers for years, but the pandemic’s disruptions to supply chains tested the limits of those bonds with their favorite brands. As shoppers emptied store shelves during the early days of the crisis, many […]

Big Data, Customer Data, Marketing Channels, Traditional Marketing

How to Improve Customer Relationships Through Omnichannel

February 16, 2021

Via: Entrepreneur

Omnichannel is more than a trend, it is one of the newest and most promising strategies in the pandemic, as it focuses on meeting customer needs through an integrated, simple, efficient and friendly service. Omnichannel strategies are those that integrate […]

Big Data, Customer Data

Learning Technology Is Critical as a CRM Manager: Here Are Some Resources

January 19, 2021

Via: Martech Zone

Why should you learn tech skills as a CRM Manager? In the past, to be a good Customer Relationship Manager you needed to psychology and a few marketing skills. Nowadays, CRM is an entirely different game. To achieve marketing personalization […]