Top

Category: Customer Data


Big Data, Customer Data

Mobile and web users more vigilant about data safety

August 24, 2022

Via: Business of Apps

Only half of consumers (50%) feel confident that their data is safe on the web with 67% admitting to being more vigilant than ever before about online privacy. That’s the finding of a survey of over 1,000 consumers and around […]


Big Data, Customer Data

How Buyer Personas Can Transform Your Marketing and Get Results

August 23, 2022

Via: Entrepreneur

Every business, regardless of its niche, should know and understand its customer base. After all, how else will you know who to market to? One of the best ways to understand your range of customers is by creating buyer personas. […]


Big Data, Customer Data

Pinterest monthly active users stagnate while revenues continue to climb

August 3, 2022

Via: Business of Apps

Pinterest this week presented some lacklustre performance results when it comes to monthly active users. Monthly active users stagnated at 433 million – the same figure as it posted in Q1 2022. During the pandemic, user numbers rose to 454 […]


Big Data, Customer Data

How this startup locked in loyal customers

July 28, 2022

Via: CMO

While many direct-to-consumer startups were out raising millions of dollars to recruit customers and build their brands, Rob Ward and Chris Peters were finding that solving a real customer problem gave them all the momentum they needed to build a […]


Big Data, Customer Data

Customer Retention Fails: 5 Signs A Client Is About To Break Up With Your Marketing Agency

July 26, 2022

Via: Search Engine Journal

Load up your saddest playlist, because we’re talking about clients leaving you. Clients will move on. It’s an inevitable part of doing business. But, if you can analyze why they leave and catch the signs early, you can reduce your agency’s […]


Big Data, Customer Data

How to tell a story with data and elevate your client reporting

July 11, 2022

Via: Search Engine Journal

In 2009, anthropological researchers made $8,000 on trinkets for which they paid just $1.25 each. What made these items feel valuable to buyers? Each trinket was accompanied by a compelling story written in the item’s eBay description. The fact is, […]


Big Data, Customer Data

How to Include Your Customer Support Team into Your Marketing Strategy

July 1, 2022

Via: Convince and Convert

Organizational silos tends to be the biggest issue of big and small businesses preventing it from innovating. That is quite understandable: It is hard to innovate your business or marketing operations when information exchange among different departments is hardly ever […]


Big Data, Customer Data

How to build a framework for PPC measurement in 2023

June 28, 2022

Via: Search Engine Land

Change is coming. The way we measure and attribute performance in PPC is going to evolve in 2023. Third-party cookies will be retired. You need to be ready. There is no better time than now to start rebuilding your PPC […]


Big Data, Customer Data

Marketing Needs Quality Data to be Data-Driven – Struggles & Solutions

June 14, 2022

Via: Martech Zone

Marketers are under extreme pressure to be data-driven. Yet, you won’t find marketers talking about poor data quality or questioning the lack of data management and data ownership within their organizations. Instead, they strive to be data-driven with bad data. […]


Big Data, Customer Data

New Approaches to Digital Advertising After Third-Party Cookies Are No More

May 31, 2022

Via: Martech Zone

With Google’s recent announcement that it’ll phase out third-party cookies in 2023 to launch Google Topics, the world of cookies is in the midst of an evolution. Or a meltdown, depending on whom you talk to. Advertisers fidget en masse […]


Big Data, Customer Data

Report: What’s causing customers to switch vs stay loyal

May 20, 2022

Via: CMO

More than four in 10 customers have switched brands over the past year as they sought out better customer service, a new report has found. According to the fifth edition of the Salesforce State of the Connected Customer Report, produced […]


Big Data, Customer Data

Study: Gaps In Apple’s Rules Enable Privacy-Hobbling Workarounds

May 19, 2022

Via: MediaPost

It’s been about a year since Apple rolled out new mobile settings that prohibit apps from tracking iPhone users without their explicit consent. Specifically, Apple prohibited developers from accessing devices’ Identifier for Advertisers — an alphanumeric string that can be […]


Big Data, Customer Data

What Is Zero-Party, First-Party, Second-Party, and Third-Party Data

May 17, 2022

Via: Martech Zone

There’s a healthy debate online between the needs of companies to improve their targeting with data and the rights of consumers to protect their personal data. My humble opinion is that companies have abused data for so many years that […]


Big Data, Customer Data

3 Reasons To Make Personalization More Personal

May 13, 2022

Via: CMI

Should you try to personalize your content? Is it even possible? Much of the content advice you’ll read says yes (while acknowledging how hard it is to do). But a recent article in Marketing Week proclaimed personalization unachievable. The authors […]


Big Data, Customer Data

38% of app users shared location without noticing

May 6, 2022

Via: Business of Apps

Mobile apps may not be as secure as we think they are, turning into a blindspot when it comes to cybersecurity efforts. With over 60 billion messages and 3.2 billion images shared on social networks every day, phones have transformed […]


Big Data, Customer Data

How prepared is the ad industry for a cookieless future?

April 26, 2022

Via: Marketing Dive

More than two years ago, Google fired the starting gun in the ad industry’s race towards a cookieless future. While some progress has been made in advance of the impending sea change in digital targeting, measurement and attribution, a clear […]


Big Data, Customer Data

What Gen Z wants to see from brands as metaverse attachments grow

April 19, 2022

Via: Marketing Dive

Razorfish and Vice Media Group’s new study, titled “The Metaverse: A View from Inside,” emphasizes that Gen Z not only spends more time in metaverse-adjacent spaces than older demographics, but also is developing more meaningful connections to their online identities. […]


Big Data, Customer Data

Google Offers 3 Strategies for Adjusting to Privacy First Marketing

April 14, 2022

Via: Search Engine Journal

Google published a strategy article about data and measurement that reviews the near future of cookies, privacy and tracking conversions. The article outlines what 2023 is going to look like for marketers and what they should be doing now to […]


Big Data, Customer Data

Ignore No More: 3 Impending Privacy Changes You Need To Pay Attention To Right Now

April 12, 2022

Via: AdExchanger

When it comes to privacy legislation, denial often comes before compliance. When GDPR went into effect back in 2018, some companies in the US simply ignored it, opting to shut down or limit operations in the EU instead of adjusting […]


Big Data, Customer Data

Brands start to wean off cookies while performance concerns abate, study finds

April 8, 2022

Via: Marketing Dive

Advertiser Perceptions’ latest analysis suggests the industry shift away from third-party cookies picked up serious traction in the second half of last year, while a majority of the firms surveyed were still employing the ad-targeting tactic as of December. Some […]