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Category: Customer Data


Big Data, Customer Data

4 Tips for Visualizing Your Marketing Data with a Dashboard

May 17, 2019

Via: Convince and Convert

Many people have had the experience of going to the optometrist thinking that they don’t need new eyewear because they can see things just fine. Then they try a new prescription and – BOOM – they see details that they […]


Big Data, Customer Data, Marketing Channels, Web Advertising

7 Privacy UX Tips From a Privacy and Marketing Expert

May 6, 2019

Via: Target Marketing

Do we need to have an award for a better Privacy UX? With the Association of National Advertisers’ acquisition of the Data & Marketing Association last year came new ownership, too, of the International ECHO Awards. As a lover of […]


Big Data, Customer Data

MarTech Needs Clarity Around Return on Ad Spend and ROI

May 3, 2019

Via: Target Marketing

Any conversation about the value of MarTech must consider the bottom line of both marketing and technology: profit. Major initiatives and specific tools that harness technology to achieve marketing goals only have meaning to the extent they generate incremental dollars. […]


Big Data, Customer Data

Don’t Be a Data Hoarder — Why Data Governance Matters in Marketing

May 2, 2019

Via: Target Marketing

They say data is an asset. I say it, too. If collected data are wielded properly, they can definitely lead to financial gains, either through a revenue increase or cost reduction. But that doesn’t mean that possessing large amounts of […]


Big Data, Customer Data

How to Effectively Notify Customers About a Data Breach

April 25, 2019

Via: Target Marketing

What once was an occasional security nightmare has become more frequent than many of us would like to admit. According to Identity Theft Resource Center, in 2018 alone there were 1,244 reported data breaches and 446,515,334 exposed records. Although it’s […]


Big Data, Customer Data

As Amped-Up Ad, Data Privacy Laws Near, Self-Regulation Programs Matter More

April 24, 2019

Via: Target Marketing

As we prepare ourselves for federal (and state) legislation around privacy and advertising, it’s worth taking account of our own industry’s self-regulated programs — both those here at home and worldwide. Why? Because even in an age of regulation, self-regulation […]


Big Data, Customer Data

How to Use Martech to Enrich Customer Experience

April 22, 2019

Via: Target Marketing

It is no secret that today’s consumers are smarter, savvier, and demand more from the brands they choose to follow and engage with — and big businesses are listening and investing in elevating the customer experience. However, martech presents a […]


Big Data, Customer Data, Email Marketing, Marketing Channels

Here’s a Modest Proposal for Batch-and-Blast Email Marketers and Robocallers

April 19, 2019

Via: Target Marketing

Unnumbered terabytes have been squandered recently as the increased volume of data-driven marketing initiatives have taken digital marketing to the top spot in the media universe. There, it’s likely to be king of the mountain until the next fashionable tsunami […]


Big Data, Customer Data

Marketing Connectivity Is the Key to Unified Brand Experiences

April 18, 2019

Via: Target Marketing

We can talk about “omnichannel marketing campaigns” and “360-degree customer experiences,” but if we’re being honest, these are still very much aspirational concepts for many brands. That’s because unifying the plethora of potential customer touchpoints into a singular customer experience […]


Big Data, Customer Data

3 Steps for Building Brand Authenticity When Consumer Trust Is at Rock Bottom

April 16, 2019

Via: Target Marketing

In my last post, I discussed how brand trust in the U.S. may have hit rock bottom and that marketers need to build brand authenticity. In this article, I would like to discuss a bit about how companies can address […]