Category: Customer Data

March 14, 2019

For marketers, 2017 was the year of customer experience. So was 2018. And 2019 looks to continue the trend as marketers have recognized that great experiences turn leads into customers. That means marketers need to continue to learn what makes […]

March 12, 2019

Intelligently using data is key for midsized online retailers to succeed in today’s hyper-competitive market, while at the same time offering the curated experiences that modern shoppers demand. What follows are three simple ways to leverage data to effectively engage […]

March 11, 2019

Two weeks back, two hearings in Congress were held about a possible forthcoming new federal data privacy law for the United States. Some of the testimony included fascinating insight. It’s been nearly nine months since the European Union’s (EU) General […]

March 8, 2019

At the end of every holiday shopping season, infographics and statistics are released to illustrate how successful retail marketing campaigns were in obtaining new customers or pushing sales receipt totals higher. These two data points are not only connected but […]

March 7, 2019

We should be mindful when dropping buzzwords (refer to “Why Buzzwords Suck”). As more and more people jump on the bandwagon of a buzzword, it tends to gain magical power. Eventually, some may even believe that buying into a “word” […]

March 6, 2019

Have you recovered from last spring’s GDPR adrenaline rush yet? Everybody in publishing was nervous about finding the right way to comply with new European privacy regulations. It did not seem like there was one clear path to compliance. As […]

March 5, 2019

Being a “data-driven” marketer may make good cover letter material. But when it is actually true, it makes for incredible business gains. There are plenty of reasons for the gap between marketers’ ideals or promises and their actual everyday processes: […]

March 4, 2019

Consumers want to feel good about what they’re buying. To that end, companies participating in #EmployeeAppreciationDay last week went a long way toward making great customer experiences more likely to happen for their brands. There are at least three reasons […]

February 28, 2019

Getting a customer to make a first purchase with your brand is important, but the real challenge is turning a new customer into a loyal, repeat customer. As marketers, we often focus on emails that drive a sale, with less […]

February 26, 2019

In an era of instant gratification and one-click services, customers have high expectations and little patience. It’s up to marketers and retailers to provide exemplary customer experience (CX) for consumers, and today’s companies have much room for improvement, especially within […]