Category: Customer Data

June 25, 2020

One thing online businesses need to use as a cornerstone of their business decision making process is their digital analytics data (analytics data from a variety of sources: i.e. web analytics, search console, paid search, paid social, social media, etc.). […]

June 10, 2020

In the data business, the ability to fine-tune database structure and toolsets to meet unique business requirements is key to success, not just flashy features and functionalities. Beware of technology providers who insist on a “one-size-fits-all” customer data solution, unless […]

June 3, 2020

How often do you stop to consider the customer mindset of your audience? What’s their frame of mind when they encounter your product and your marketing messages? And what frame of mind should you and your team be in as […]

June 2, 2020

There are a lot of components involved in a successful Google Ads campaign, but there’s one overarching theme that connects most of them: thinking like your customer. Many small business owners who do their own marketing are simply too attached […]

May 29, 2020

The Customer Lifecycle. The Sales Funnel. The Buyer’s Journey. All of these phrases are similar expressions of the same thing. They’re used to describe the process that it takes for a visitor to become a customer. While the models and […]

May 21, 2020

Marketing organizations are being tested like never before. Many businesses are being forced to reconsider every aspect of their business model, pushing marketers to realign their strategies while in motion. All the while, marketing organizations, and the marketing operations teams […]

May 19, 2020

Over the past two months, consumer culture as we know it has seen a seismic shift in nearly every conceivable way. As we face stay-at-home orders and quarantines, we’re now fully immersed in the new culture of staying healthy and […]

May 13, 2020

The study conducted early this month highlights that consumers are observing how brands behave during the coronavirus pandemic, and those actions now will likely influence future purchasing and customer loyalty. Companies that want to win beyond the pandemic may consider […]

May 13, 2020

“Understanding the online behaviors of customers has always been really important,” said Dan Brewster, SVP of marketing and digital commerce for Planet Blue, “But, in light of recent events, it’s become even more important to us.” Planet Blue specializes in […]

May 12, 2020

In the midst of a global pandemic, it can be all too easy for businesses to lose sight of the fundamentals. That’s understandable. Companies around the globe are fighting for their survival and doing everything they can just to keep […]