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Category: Customer Data


Big Data, Customer Data

Does Your MarTech Stack Support Your Customer Experience Goals?

November 8, 2018

Via: Target Marketing

Your CEO has finally caught the customer experience fever and embraced customer experience as the new competitive battleground. As a result, she is empowering all functions to propose 2019 budgets that induce the organizational transformation from product-centric to customer-centric. As […]


Big Data, Customer Data, Marketing Channels, Social Media Marketing

How to Make the Most of Your Social Data

October 26, 2018

Via: Adweek

Just a couple of decades ago, marketers were thirsting for digital data. Today, many of them are drowning in it. For data to matter, marketers must analyze it and turn it into insights. It feels like a tall order, dealing […]


Big Data, Customer Data

3 Channels Where Luxury Buyers Expect Marketers to Wow Them

October 25, 2018

Via: Target Marketing

Luxury buyers are a special breed, so their marketing must be, too. Specialized print, websites and influencers they admire all speak to them in ways that, as a new case study on Brand United puts it, display ads can’t do. […]


Big Data, Customer Data

Use People-Oriented Marketing: Because Products Change, But People Rarely Do

October 11, 2018

Via: Target Marketing

In 1:1 marketing, product-level targeting is “almost” taken for granted. I say almost, because most so-called personalized messages are product-based, rarely people-oriented marketing. Even from mighty Amazon, we see rudimentary product recommendations as soon as we buy something. As in: […]


Big Data, Customer Data

Customer Journey Mapping: Data Leads, Marketers Follow

October 2, 2018

Via: Target Marketing

Your customer experience strategy has most likely become the driving force for marketing success. Data is both the foundation for customer journey mapping and the key to that strategy. There are several reasons why data leads and marketers must follow […]


Big Data, Customer Data

3 Ways to Take On Industry Competitors and Dominate the Market

September 24, 2018

Via: Adweek

Why do the most lucrative industries quickly become the most saturated? Because that’s where people are making money. In no time, that lucrative industry becomes an over-populated any man’s zone where only the exceptional survive. Fortunately, in the words of […]


Automation, Big Data, Customer Data, Marketing Technologies

Q&A: How Will AI Help Marketers Tap Their Data Wells?

September 20, 2018

Via: Target Marketing

Christopher Penn thinks one of the biggest advances that AI promises when it comes to marketing data is to capitalize on the mountain of data that is going unutilized by many organizations. Penn cites a recent statistic from IBM that […]


Big Data, Customer Data

On the Road to Brandweek: Accenture Interactive’s Glen Hartman on the Importance of Customer Partnerships

September 19, 2018

Via: Adweek

As the customer journey continues to unfold in so many different directions, understanding the experience on each of those paths is crucial for brands with ambition for longevity. This new reality calls for brand building via data-shaped experience which, in […]


Big Data, Customer Data

B2B Marketers Lack Confidence in Data: D&B

September 12, 2018

Via: Chief Marketer

Half of B2B professionals have a lack of confidence in the quality of their marketing data, hindering adoption of ABM to increase engagement in key target accounts. Only 38 percent of marketers surveyed said account based marketing (ABM) is part […]


Big Data, Customer Data

Known Marketing in the Age of GDPR

September 11, 2018

Via: Target Marketing

The long awaited May 25 enforcement date for GDPR has come and gone and the digital marketing world didn’t come to a grinding halt as some speculated. While marketers didn’t stop marketing, the landscape has changed — collecting any and […]