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Category: Big Data


Big Data, Customer Data

Forrester: Marketing will shift to localized, loyalty-based efforts in 2021

October 27, 2020

Via: Marketing Dive

As challenging as 2020 has been with multiple disruptions caused by the pandemic, marketers can expect many of those effects to linger into 2021 while facing newer hurdles. Under these circumstances, B2C marketers are likely to pay more attention to […]


Big Data, Customer Data

How to make your data sing

October 13, 2020

Via: Marketing Land

It is amazing; the horrible job many digital marketers do when reporting their work to clients. This includes both internal and external clients. Just think about how many marketing presentations and reports you’ve seen that simply contain screenshots from Google […]


Big Data, Customer Data

Twilio’s acquisition of Segment will support collection of digital data

October 12, 2020

Via: Marketing Land

In news which broke on Friday and was confirmed this morning, communication APIs vendor Twilio has entered into an agreement to acquire Segment for $3.2 billion in an all stock deal. Segment is a customer data infrastructure vendor, although it […]


Big Data, Customer Data

How to Include Your Customer Support Team in Your Marketing Strategy

October 1, 2020

Via: Convince and Convert

Organizational silos tend to be one of the biggest issues that prevent large and small businesses from innovating. That is quite understandable: it is hard to innovate your business or marketing operations when information exchange among different departments rarely happens. […]


Big Data, Customer Data

With real-world experiences scarce, consumers warm to immersive tech, Accenture study says

September 23, 2020

Via: Marketing Dive

Accenture Interactive’s new study suggests that with real-word experiences currently underwhelming, consumers are finding some solace — and brand connection — in immersive experiences related to online shopping, a development that could lead to wider use of immersive technologies like […]


Big Data, Marketing Channels, Platforms & Software, Social Media Marketing

How TikTok’s uncertain future and COVID-19 are transforming influencer marketing

September 21, 2020

Via: Marketing Dive

Since July, influencers have prepared for a potential ban of TikTok in the U.S., with some testing rival platforms like Triller and Instagram Reels. Though there likely won’t be a mass exodus of creators from the popular social video app […]


Big Data, Customer Data

This decade’s most important marketing question: What data rights do advertisers possess?

September 17, 2020

Via: Marketing Land

With Google’s latest decision to strip Search Terms data insights from advertisers (some agencies have reported around 25%-30% or more of data loss), the frustrated outcry has caused some to begin throwing around lawsuit language. Specifically, there seem to be […]


Big Data, Customer Data

Consumers form loyalties to new brands they bought in quarantine, survey finds

September 8, 2020

Via: Marketing Dive

Bazaarvoice’s findings indicate that brands have an opportunity to acquire new consumers who have become more adventurous out of necessity during the pandemic. With many parts of the world reporting product shortages as worried consumers stocked up their pantries with […]


Big Data, Customer Data

The need to take a fresh look at consumer data

September 1, 2020

Via: Marketing Land

Our understanding of data-driven marketing and advertising has changed in the last six months, evolving into a real reflection of what is occurring with consumers in the changing economic, health and social environment. Major life events. Previously, data collection often […]


Big Data, Customer Data, News

Walmart to launch its Walmart+ membership service

September 1, 2020

Via: Marketing Dive

The comparisons between Walmart+, in the works for months now, and Amazon’s Prime membership service are obvious. They both trade upfront fees for costless delivery per order, potentially making customers stickier to the retailer through the subscription. Historically, Walmart has […]