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Category: Big Data


Big Data, Customer Data, Platforms&Software

What Is Stoking Investor Interest in Ad Tech and Mar Tech?

January 17, 2019

Via: Adweek

The year 2018 was notable for the economic headwinds in the ad-tech sector. For many, the hardships stemmed from data privacy legislation in the guise of GDPR and how it furthered the growth of Silicon Valley’s giants in the space. […]


Big Data, Customer Data, News

Giant Grocery Stores Is Deploying Googly-Eyed Robots to Improve the Customer Experience

January 15, 2019

Via: Adweek

It’s as if Christopher Walken’s Googly-Eyed Gardner decided to go into retail: Supermarket chain Giant Food Stores has deployed six-foot-three-inch googly-eyed robots named Marty—and it has plans to bring him to all 172 stores across Pennsylvania, Maryland, Virginia and West […]


Big Data, Platforms&Software

Facebook Is Increasing Its Investment in Local Journalism

January 15, 2019

Via: Adweek

Facebook is expanding its investment in local journalism, setting aside millions of dollars to support “news programs, partnerships and content,” according to Campbell Brown, the company’s vp, global news partnerships. The money will include a $5 million endowment (matched by […]


Big Data, Platforms&Software

Q&A: Pinterest’s CMO Discusses How the Platform Is a Refuge on the Toxic Internet

January 14, 2019

Via: Adweek

Optimistic, uplifting, encouraging—these are words not often used to describe the internet. But that’s where Pinterest has carved out a sizable niche, which has grown to 250 million worldwide monthly users saving more than 175 billion ideas (about everything from […]


Big Data, Customer Data

Factors for Marketers to Consider in Attribution Rules

January 10, 2019

Via: Target Marketing

At the end of each campaign effort, a good database marketer is supposed to study “what worked, and what didn’t,” using attribution rules. Call it “Back-end Analysis” or “Campaign Analytics.” Old-timers may use terms like “Match-back.” Regardless, it is one […]


Big Data, Marketing Technologies, Mobile Marketing, Platforms&Software

Twitter’s MoPub Mobile Ad Platform Is Now Integrated With Pixalate, DoubleVerify

January 8, 2019

Via: Adweek

Twitter’s MoPub mobile advertising platform is teaming up with Pixalate and DoubleVerify to ensure the quality of traffic across its network. MoPub said in a blog post that it runs more than 1.5 trillion live auctions per month to fill […]


Big Data, Marketing Channels, Platforms&Software, Web Advertising

It’s Time to Create a Risk-Free, Open and Connected Advertising Environment

January 7, 2019

Via: Adweek

The airplane is a miracle of an invention. A trip from New York to London, once a week-long steamship journey, can be completed in just six hours. But even with the promise of speedy travel, would you ever buy a […]


Big Data, Customer Data

5 Ways to Get More Customers and Improve Customer Experience with SMS

January 7, 2019

Via: Convince and Convert

As marketers, our goal should always be to meet our customers where they are. As much as we may want to establish and control the parameters of every interaction, it doesn’t work that way. Greater success lies in letting the […]


Big Data, Customer Data

Rules of Engagement: Consumers Reveal Shopping and Data Privacy Preferences

January 3, 2019

Via: Target Marketing

With technology allowing more access than ever to consumers’ habits, preferences and personal information, retailers have a major opportunity to impact their shoppers’ experiences positively. Consumers have expressed a desire for this increased accommodation to their specific interests when shopping, […]


Big Data, Customer Data, Platforms&Software

Hyper-Personalization: What It Is and Why You Need It in Your 2019 Marketing

January 3, 2019

Via: Convince and Convert

Close your eyes and think about the last time you had a personalized experience and how it made you feel. Maybe it was a personalized workout prepared for you at the gym, or the comfort of having your car automatically […]