Category: Big Data

September 21, 2022

Salesforce has taken a leap into the world of real-time data management with the integration of customer data platform (CDP) capabilities into its flagship Customer 360 CRM platform. Speaking at the Dreamforce 2022 conference in San Francisco, Salesforce co-CEO, Bret […]

September 12, 2022

Google Analytics has become an essential tool for digital marketing. So when Google makes changes to this flagship analytics suite, it has a significant impact on the world’s marketers. But this latest iteration, dubbed Google Analytics 4 (GA4), is the […]

September 9, 2022

Managing ad campaigns can be daunting and laborious. Once campaigns are launched you need to actively manage them by monitoring and making adjustments on a regular basis. This, along with other marketing tasks, can be overwhelming for managers, causing important […]

September 6, 2022

Challenges of Deploying CRM Gopal started out by explaining the challenges of deploying a CRM solution for a business, he goes on to say: CRM deployment could become a nightmare if you’re not planning your requirements very well. And one […]

August 29, 2022

Reliable rank tracker software is crucial to developing a successful SEO strategy. Aside from tracking keyword rankings, SEO tools provide you with keyword research features and useful SEO metrics, which lets you pick the most effective keywords for your website. […]

August 29, 2022

The platforms of old require often require massive implementation budgets that incorporate third-party integrations and tons of automation. I know… my company works with frustrated clients every day after they’ve purchased these systems and then can’t fully realize their potential […]

August 24, 2022

Only half of consumers (50%) feel confident that their data is safe on the web with 67% admitting to being more vigilant than ever before about online privacy. That’s the finding of a survey of over 1,000 consumers and around […]

August 23, 2022

Every business, regardless of its niche, should know and understand its customer base. After all, how else will you know who to market to? One of the best ways to understand your range of customers is by creating buyer personas. […]

August 23, 2022

If you are a small business owner new to the term CRM system, it can be useful to know what one is. Cloud-based software designer Salesforce offers us a nice definition of what a CRM is: “Customer relationship management (CRM) […]

August 16, 2022

So, you’re starting a business or designing a logo for a local brand. That’s awesome. Congrats! Now it’s time to start on the sometimes time-consuming, meticulous, and costly work of creating a brand logo. But it doesn’t have to be […]

August 3, 2022

Pinterest this week presented some lacklustre performance results when it comes to monthly active users. Monthly active users stagnated at 433 million – the same figure as it posted in Q1 2022. During the pandemic, user numbers rose to 454 […]

July 29, 2022

It’s no secret that software is a major driver of modern business. Technological infrastructures are what services are built on these days, and it’s essentially a foregone conclusion to say that you can’t survive, much less compete, today without a […]

July 28, 2022

While many direct-to-consumer startups were out raising millions of dollars to recruit customers and build their brands, Rob Ward and Chris Peters were finding that solving a real customer problem gave them all the momentum they needed to build a […]

July 26, 2022

Load up your saddest playlist, because we’re talking about clients leaving you. Clients will move on. It’s an inevitable part of doing business. But, if you can analyze why they leave and catch the signs early, you can reduce your agency’s […]

July 13, 2022

Knowing how visitors are engaging with your website can provide your brand with invaluable insights. Are users finding what they’re looking for right away? Where and what are they clicking? Do they make it below the fold? Answering these questions […]

July 11, 2022

In 2009, anthropological researchers made $8,000 on trinkets for which they paid just $1.25 each. What made these items feel valuable to buyers? Each trinket was accompanied by a compelling story written in the item’s eBay description. The fact is, […]

July 7, 2022

The new ‘experiences’ as Bing calls them includes a Distance Calculator App, a Gas Prices Map App, and a Parking Finder Map App. As their names imply, they help travelers find out how far away certain places are, as well […]

July 1, 2022

Organizational silos tends to be the biggest issue of big and small businesses preventing it from innovating. That is quite understandable: It is hard to innovate your business or marketing operations when information exchange among different departments is hardly ever […]

June 29, 2022

Since WordPress launched in 2003, it’s held the dominant share of the Content Management Systems market. Currently, the popular platform stands at 64.1% market share, according to W3Techs, which offers the most reputable and trustworthy data source. In this report, […]

June 28, 2022

Change is coming. The way we measure and attribute performance in PPC is going to evolve in 2023. Third-party cookies will be retired. You need to be ready. There is no better time than now to start rebuilding your PPC […]