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Category: Big Data


Big Data, Customer Data

Release Notes: Intercom brings new features to the customer conversation

August 13, 2020

Via: Marketing Land

The current work environment has focused attention on building digital engagement with customers. Intercom has responded by launching enhancements to its Conversational Relationship Platform. These new features allow for: Managing more complex customer queries; Reducing response times; and Automating manual […]


Big Data, Customer Data, Marketing Channels, Traditional Marketing

How Marketing and Advertising Creatives Can (Actually Enjoy) Using Data

August 12, 2020

Via: Target Marketing

Modern marketing lies at the confluence of two seemingly opposing forces – creativity and data. On the one hand, you have an almost mystic force. How does corporate creativity even work? Sure, there are studies and research and methodologies about […]


Big Data, Customer Data

How visual commerce is transforming the customer experience

August 7, 2020

Via: Marketing Land

As we near the six-month milestone in the new world of the digital customer experience, one often overlooked segment is now more relevant than ever—visual commerce. But what is visual commerce? 3-D images? Video sales calls? Visual commerce is much […]


Big Data, News, Platforms & Software

4 Noteworthy Lead Conversion Trends: Research and Charts

August 3, 2020

Via: Convince and Convert

With a myriad of marketing tactics at our disposal, cool marketing technology that can track performance and automate campaigns, and countless strategies and processes to optimize marketing, sometimes we can’t see the forest for the trees. For many marketers, we […]


Big Data, Customer Data

Release Notes: Leadsift partners with Intentsify to enhance data activation

July 30, 2020

Via: Marketing Land

Leadsift, the B2B intent data platform has announced a strategic partnership with Intentsify, the intent activation solution. The collaboration is aimed at helping brands act swiftly and effectively on buyer intent signals. Unlike many intent data platforms, Leadsift is primarily […]


Automation, Big Data, Customer Data, Marketing Technologies

How to Collect the Right Data to Boost Your Marketing

July 27, 2020

Via: Convince and Convert

This is the second of a three-part series delving into the process for selection and preparation for CRM + marketing automation implementation. In this installment, we delve deeper into the importance of data, the four categories of data, and how […]


Big Data, Customer Data

Messaging to Cautious Customers as Coronavirus Cases Surge Again

July 27, 2020

Via: Target Marketing

Coronavirus cases are increasing across a large portion of the US, and retailers must weigh the safety of their employees and customers with their desire to capture revenue. Apple, which was early to close their stores in March, announced that […]


Big Data, Platforms & Software

Release Notes: CRM + project management = Insightly’s new mobile app

July 23, 2020

Via: Marketing Land

With a client roster that tops over 25,000, including AT&T, Bloomberg and Bosch, CRM and marketing automation provider Insightly has introduced a new mobile app that combines features for enhanced project management and more secure data. To match demands of […]


Big Data, Customer Data

Data in the new normal

July 13, 2020

Via: CMO

Data enables marketers to better understand the true state of the world within which they operate. But what do you do when the data being used to make those predictions no longer describes reality? The COVID-19 crisis has introduced a […]


Big Data, Customer Data, Platforms & Software

What’s behind the hype about Customer Data Platforms?

July 10, 2020

Via: Marketing Land

The global market for customer data platforms is expected to rise dramatically over the next few years. The CDP Institute pegged industry revenue for 2019 at $1 billion and it expects the sector to reach at least $1.3 billion in […]