Category: Big Data

January 21, 2020

Bringing a community-driven, consumer lens to rebranding has seen B2B professional services firm, Kearney, crowdsource more than 10,000 images of staff and customers for its creative approach. The group’s partner and chief marketing officer, Abby Klanecky, told CMO the decision […]

January 20, 2020

This month, performance marketing agency Merkle launched New Stream Media, a service aimed at helping retailers develop and support media programs to monetize their customer data and sell advertising on and off of their own websites. The need. The offering […]

January 14, 2020

Like so many changes in commerce to date, the rise of retailer media networks can be traced back to Amazon. The ecommerce giant introduced its media business in 2012 as it sought to monetize its own properties. And, along the […]

January 13, 2020

Today, brands are caught between using data to provide better customer experiences and violating privacy, creating the ultimate “privacy paradox,” as Mary Meeker once called it. Traditionally, many tech companies that support brands have approached user data privacy policies by […]

January 10, 2020

For marketers, data now drives spending, targeting, and even content, yet we’re all guilty of ignoring the data when it comes to trends. In a recent report, Gartner delivered some bold marketing predictions that are meant to stir the pot. […]

January 10, 2020

Five months after its acquisition of vendor marketing platform PromoteIQ, Microsoft has announced a new self-service marketing platform for retailers and brands with the catchy name Microsoft PromoteIQ. The platform will help retailers manage digital marketing campaigns from brands trying […]

January 2, 2020

Instagram released a host of new and updated features for businesses as 2019 came to a close. The Facebook-owned photo- and video-sharing network said in a blog post that its new growth insights enable administrators of business accounts to easily […]

December 27, 2019

“Trust is the easiest thing in the world to lose, and the hardest thing in the world to get back.” -R.M. Williams Customer experience is all about keeping your customers happy and continually building brand loyalty. Technology has helped organizations […]

December 24, 2019

Are your digital channels helping or hurting your brand? It’s a question all B2B marketers need to ask. With 68 percent of B2B buyers preferring to research purchase decisions independently online, are your brand’s digital channels delivering a positive user […]

December 20, 2019

In programmatic, the advertising industry has lost the value of direct relationships. The rapid expansion of the ecosystem resulted in a chaotic web of platforms and providers, with countless intermediaries between the brands who buy ad space and the publishers […]