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Category: Big Data


Big Data, Customer Data

What Retail Brands Can Expect From Millennial Shoppers This Black Friday

November 20, 2018

Via: Adweek

Black Friday is getting closer, and with it is the start of what’s expected to be a robust shopping season. As it does, retailers are betting that millennials will drive significant sales during the 2018 holidays. Consumers plan to spend […]


Big Data, Platforms&Software

The Google My Business App Just Underwent a Facelift

November 14, 2018

Via: Adweek

Google introduced a revamped Google My Business application Wednesday with the hopes of simplifying connections between businesses and potential customers. Google My Business engineering manager Curtis Galloway said more than 9 billion connections between people and businesses occur on Google […]


Big Data, Customer Data

Does Your MarTech Stack Support Your Customer Experience Goals?

November 8, 2018

Via: Target Marketing

Your CEO has finally caught the customer experience fever and embraced customer experience as the new competitive battleground. As a result, she is empowering all functions to propose 2019 budgets that induce the organizational transformation from product-centric to customer-centric. As […]


Big Data, Platforms&Software

The Easiest Part of Building Websites

November 5, 2018

Via: Target Marketing

I was recently in a meeting with a prospective client. We’d made it to the final cut: just us and one other firm still being considered. During that meeting, I mentioned that my job building websites was easy, which got […]


Big Data, Platforms&Software

Big Data is Great, but Don’t Overlook the Power of Small Data

November 2, 2018

Via: Chief Marketer

Big data continues to capture the imaginations—and budgets—of brand marketers across industries, but should it? Certainly the ability to harness huge data sets, collect vast ranges of data types in real-time, and mine that data for insights can yield profound […]


Big Data, Platforms&Software

Building Engines Leverages Original Research for Thought Leadership

October 31, 2018

Via: Chief Marketer

A first of its kind industry benchmark study is serving as the cornerstone of a B2B thought leadership strategy for software company Building Engines. The Boston-based firm is a SaaS provider for the commercial real estate industry, offering maintenance and […]


Big Data, Platforms&Software

MediaMath Promises 100% Viewable, Fraud-Free Impressions Across Mobile, Online and OOH

October 30, 2018

Via: Adweek

Blockchain is making its way to the ad-tech sector. Today, MediaMath rolled out the beta version of what it’s calling Guaranteed Viewable Market through a partnership with Underscore CLT, a startup that professes to use blockchain technology to better illuminate […]


Big Data, Customer Data, Marketing Channels, Social Media Marketing

How to Make the Most of Your Social Data

October 26, 2018

Via: Adweek

Just a couple of decades ago, marketers were thirsting for digital data. Today, many of them are drowning in it. For data to matter, marketers must analyze it and turn it into insights. It feels like a tall order, dealing […]


Big Data, Customer Data

3 Channels Where Luxury Buyers Expect Marketers to Wow Them

October 25, 2018

Via: Target Marketing

Luxury buyers are a special breed, so their marketing must be, too. Specialized print, websites and influencers they admire all speak to them in ways that, as a new case study on Brand United puts it, display ads can’t do. […]


Big Data, Marketing Channels, Platforms&Software, Social Media Marketing

Should Facebook Limit Its Targeting Options for Job Ads to Prevent Discrimination?

October 24, 2018

Via: Adweek

Facebook has been under steady fire over data breaches, misuse of personal data, improper reporting of video ad metrics, fake news and the use of its platform to influence the 2016 U.S. presidential election. So, what if the social network […]