Category: Big Data

August 19, 2019

Can brands get their messages across in six seconds of video? Twitter’s newest ad offering will enable them to find out. A six-second video bid unit is now available to advertisers globally, and the  said this new option gives brand […]

August 14, 2019

When we talk about the customer experience, there are some CX essentials that are proven to consistently increase conversion, like reducing friction. However, do you stop at reducing the negative? Or do you actively work to delight customers? Here’s a […]

August 7, 2019

The hype around creating data businesses is at an all-time high in the B2B media sector. With display ad revenue falling off a cliff and lead-gen business models becoming more challenged, there is a clear focus to diversify digital revenue […]

August 6, 2019

Back when GDPR dropped in 2018, some companies simply pulled their advertising business from the EU, others opted to maintain compliance only in GDPR-affected territories and some chose to make their entire global business GDPR-compliant rather than deal with the […]

August 5, 2019

My head is cluttered with hordes of information. Big Data is in full effect. Every time I attend a meeting, conference or business briefing, everyone seems so hellbent on spewing forth all the data they have ever learned in their […]

July 30, 2019

A recent Forbes article declares omnichannel is dead. But for the majority of retailers it’s only just beginning to come to life. Retailers understand the importance of seamless customer interactions. In fact, the majority of respondents in Gartner’s Retail Tech […]

July 29, 2019

We in the data marketing business love to test — at least, we should. And what we should test for is new data categories. Expanding the marketing universe — and stretching the marketing budget — depends on higher efficiency in […]

July 25, 2019

The huge amount of choice, access and transparency consumers have over what they’re buying today means that the very notion of brand loyalty as we once knew it has been eroded. Competition has never been fiercer as ongoing digital disruption […]

July 23, 2019

Heard these before? We’re living in the age of the customer, and it goes well beyond buzzwords. Most of us have been told that it’s cheaper to keep a current customer than to find a new one. But did you […]

July 22, 2019

Heard these before? We’re living in the age of the customer, and it goes well beyond buzzwords. Most of us have been told that it’s cheaper to keep a current customer than to find a new one. But did you […]