Top

Category: Big Data


Big Data, Platforms & Software

Twitter expands e-commerce features with Shopify partnership

June 23, 2022

Via: Marketing Dive

Twitter’s partnership with Shopify, whose customer base last year grew from 1.7 million to more than 2 million merchants, gives marketers another tool to support their e-commerce efforts. Those marketers include online merchants, newer digitally native brands or more traditional […]


Big Data, Content & SEO, Marketing Channels, Platforms & Software

7 Ways To Use AI Writing Tools To Generate Content Ideas

June 20, 2022

Via: Search Engine Journal

Creating relevant, engaging, original content for your audience on a regular schedule is a necessary aspect of any content marketing strategy. The more content you create, the more keywords your website is going to rank for in search results, and […]


Big Data, Customer Data

Marketing Needs Quality Data to be Data-Driven – Struggles & Solutions

June 14, 2022

Via: Martech Zone

Marketers are under extreme pressure to be data-driven. Yet, you won’t find marketers talking about poor data quality or questioning the lack of data management and data ownership within their organizations. Instead, they strive to be data-driven with bad data. […]


Big Data, Content & SEO, Marketing Channels, Platforms & Software

6 Best Enterprise Tools & Platforms For Technical SEO

June 13, 2022

Via: Search Engine Journal

Having a strong technical infrastructure helps search engines crawl and index your content. By improving the technical aspects of a website – such as site structure, file compression, and load time – technical SEO can help boost your website’s visibility […]


Big Data, Platforms & Software

Google Debuts Upgrades To Its Enterprise 360 Suite Tools

May 31, 2022

Via: Search Engine Journal

If you’re an enterprise-level marketer, it can be tough to operate and scale ad campaigns. You’ve also likely heard, and maybe are even using, Google’s enterprise suite of tools like Display & Video 360 (DV360) and Campaign Manager 360. Google […]


Big Data, Customer Data

New Approaches to Digital Advertising After Third-Party Cookies Are No More

May 31, 2022

Via: Martech Zone

With Google’s recent announcement that it’ll phase out third-party cookies in 2023 to launch Google Topics, the world of cookies is in the midst of an evolution. Or a meltdown, depending on whom you talk to. Advertisers fidget en masse […]


Big Data, Platforms & Software

Unilever, Mondelēz, PepsiCo sign up for Instacart’s new shoppable ad units

May 27, 2022

Via: Marketing Dive

Instacart’s new ad products attempt to remove some friction for CPG brands and spur users to increase their basket size while browsing the app. Consumers are already on the platform to buy groceries and other goods and may be receptive […]


Big Data, Customer Data

Report: What’s causing customers to switch vs stay loyal

May 20, 2022

Via: CMO

More than four in 10 customers have switched brands over the past year as they sought out better customer service, a new report has found. According to the fifth edition of the Salesforce State of the Connected Customer Report, produced […]


Big Data, Customer Data

Study: Gaps In Apple’s Rules Enable Privacy-Hobbling Workarounds

May 19, 2022

Via: MediaPost

It’s been about a year since Apple rolled out new mobile settings that prohibit apps from tracking iPhone users without their explicit consent. Specifically, Apple prohibited developers from accessing devices’ Identifier for Advertisers — an alphanumeric string that can be […]


Big Data, Customer Data

What Is Zero-Party, First-Party, Second-Party, and Third-Party Data

May 17, 2022

Via: Martech Zone

There’s a healthy debate online between the needs of companies to improve their targeting with data and the rights of consumers to protect their personal data. My humble opinion is that companies have abused data for so many years that […]