Category: Big Data

April 20, 2021

Social media analytics tools are essential to measuring social media ROI — that is, your company’s return on investment from using social media. If you are a social media manager or own a small business, you are going to need […]

April 19, 2021

TikTok-native publishers like Flighthouse and SongPsych have reached a milestone in the maturity of a modern media company. Like the YouTube-native, Facebook-native, Instagram-native and Snapchat-native publishers that came before them, these outlets that have amassed large followings on the ByteDance-owned […]

April 16, 2021

Gen Z is known for being “digital natives” who were born after the internet was commercialized and who grew up using smartphones, making them fluent in messaging, social media and other apps. As they reach adulthood, gain spending power and […]

April 16, 2021

A majority (73%) of advertisers in the US and UK are concerned about complying with privacy changes. That’s according to new research from AppsFlyer, the mobile attribution expert. The State of Measurement, Privacy and Compliance – Top List of Advertiser […]

April 15, 2021

Besides having a brick-and-mortar shop, going online to offer your products and services comes with lots of opportunities for your business. An eCommerce platform is a software application that helps businesses sell products and services online. Ecommerce platforms also help […]

April 13, 2021

There are a number of hurdles to clear internally that make free trails hit-or-miss when businesses are updating their martech stack. In disruptive times like these, however, organizations are looking to evolve and further transform their digital capabilities. When are […]

April 12, 2021

Are you satisfied with how your content is performing? Few content creators will answer “yes” to this, and understandably so. At least half of digital content goes unnoticed, and even those articles that do drive some clicks still leave us […]

April 9, 2021

As one of the world’s biggest advertisers, Procter & Gamble is highly exposed to Apple’s software changes that give consumers greater choice in sharing device identifiers with third-party apps. However, a separate opinion piece from The Wall Street Journal also […]

April 7, 2021

Building a brand is challenging, especially if your expertise lies outside of marketing. Hiring copywriters and designers to help hone your brand’s message and look gets expensive quickly, which is an issue when building a company from the ground up. […]

April 7, 2021

Google announced a couple improvements to the Google Search Console performance reports this morning. The improvements include support for regular expressions within the filters of the performance reports and also the comparison mode has improved its data filtering. Regular expressions. […]