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Category: Big Data


Big Data, Platforms & Software

Salesforce goes real-time in CRM upgrade

September 21, 2022

Via: CMO

Salesforce has taken a leap into the world of real-time data management with the integration of customer data platform (CDP) capabilities into its flagship Customer 360 CRM platform. Speaking at the Dreamforce 2022 conference in San Francisco, Salesforce co-CEO, Bret […]


Big Data, Platforms & Software

Explainer: Everything you need to know about Google Analytics 4

September 12, 2022

Via: CMO

Google Analytics has become an essential tool for digital marketing. So when Google makes changes to this flagship analytics suite, it has a significant impact on the world’s marketers. But this latest iteration, dubbed Google Analytics 4 (GA4), is the […]


Big Data, Platforms & Software

PPC management for e-commerce: 28 tools to explore

September 9, 2022

Via: Search Engine Land

Managing ad campaigns can be daunting and laborious. Once campaigns are launched you need to actively manage them by monitoring and making adjustments on a regular basis. This, along with other marketing tasks, can be overwhelming for managers, causing important […]


Big Data, Platforms & Software

Mistakes to Avoid While Deploying CRM

September 6, 2022

Via: Small Business Trends

Challenges of Deploying CRM Gopal started out by explaining the challenges of deploying a CRM solution for a business, he goes on to say: CRM deployment could become a nightmare if you’re not planning your requirements very well. And one […]


Big Data, Platforms & Software

Keyword rank tracking software – 6 tools compared

August 29, 2022

Via: Search Engine Land

Reliable rank tracker software is crucial to developing a successful SEO strategy. Aside from tracking keyword rankings, SEO tools provide you with keyword research features and useful SEO metrics, which lets you pick the most effective keywords for your website. […]


Big Data, Platforms & Software

Shape: CRM, Lead Capture & Scoring, Sales Automation, and Pipeline Management

August 29, 2022

Via: Martech Zone

The platforms of old require often require massive implementation budgets that incorporate third-party integrations and tons of automation. I know… my company works with frustrated clients every day after they’ve purchased these systems and then can’t fully realize their potential […]


Big Data, Customer Data

Mobile and web users more vigilant about data safety

August 24, 2022

Via: Business of Apps

Only half of consumers (50%) feel confident that their data is safe on the web with 67% admitting to being more vigilant than ever before about online privacy. That’s the finding of a survey of over 1,000 consumers and around […]


Big Data, Customer Data

How Buyer Personas Can Transform Your Marketing and Get Results

August 23, 2022

Via: Entrepreneur

Every business, regardless of its niche, should know and understand its customer base. After all, how else will you know who to market to? One of the best ways to understand your range of customers is by creating buyer personas. […]


Big Data, Platforms & Software

Choosing the Right CRM Software for Your Business

August 23, 2022

Via: Small Business Trends

If you are a small business owner new to the term CRM system, it can be useful to know what one is. Cloud-based software designer Salesforce offers us a nice definition of what a CRM is: “Customer relationship management (CRM) […]


Big Data, Platforms & Software

16 Places To Create A Free Brand Logo

August 16, 2022

Via: Search Engine Journal

So, you’re starting a business or designing a logo for a local brand. That’s awesome. Congrats! Now it’s time to start on the sometimes time-consuming, meticulous, and costly work of creating a brand logo. But it doesn’t have to be […]


Big Data, Customer Data

Pinterest monthly active users stagnate while revenues continue to climb

August 3, 2022

Via: Business of Apps

Pinterest this week presented some lacklustre performance results when it comes to monthly active users. Monthly active users stagnated at 433 million – the same figure as it posted in Q1 2022. During the pandemic, user numbers rose to 454 […]


Big Data, Platforms & Software

How Do Enterprise & SaaS Marketing Software Solutions Differ?

July 29, 2022

Via: Search Engine Journal

It’s no secret that software is a major driver of modern business. Technological infrastructures are what services are built on these days, and it’s essentially a foregone conclusion to say that you can’t survive, much less compete, today without a […]


Big Data, Customer Data

How this startup locked in loyal customers

July 28, 2022

Via: CMO

While many direct-to-consumer startups were out raising millions of dollars to recruit customers and build their brands, Rob Ward and Chris Peters were finding that solving a real customer problem gave them all the momentum they needed to build a […]


Big Data, Customer Data

Customer Retention Fails: 5 Signs A Client Is About To Break Up With Your Marketing Agency

July 26, 2022

Via: Search Engine Journal

Load up your saddest playlist, because we’re talking about clients leaving you. Clients will move on. It’s an inevitable part of doing business. But, if you can analyze why they leave and catch the signs early, you can reduce your agency’s […]


Big Data, Platforms & Software

The Top 8 Heatmap Software Options Compared

July 13, 2022

Via: Search Engine Journal

Knowing how visitors are engaging with your website can provide your brand with invaluable insights. Are users finding what they’re looking for right away? Where and what are they clicking? Do they make it below the fold? Answering these questions […]


Big Data, Customer Data

How to tell a story with data and elevate your client reporting

July 11, 2022

Via: Search Engine Journal

In 2009, anthropological researchers made $8,000 on trinkets for which they paid just $1.25 each. What made these items feel valuable to buyers? Each trinket was accompanied by a compelling story written in the item’s eBay description. The fact is, […]


Big Data, Platforms & Software

New Bing Maps Features Could Help Small Businesses and Travelers

July 7, 2022

Via: Small Business Trends

The new ‘experiences’ as Bing calls them includes a Distance Calculator App, a Gas Prices Map App, and a Parking Finder Map App. As their names imply, they help travelers find out how far away certain places are, as well […]


Big Data, Customer Data

How to Include Your Customer Support Team into Your Marketing Strategy

July 1, 2022

Via: Convince and Convert

Organizational silos tends to be the biggest issue of big and small businesses preventing it from innovating. That is quite understandable: It is hard to innovate your business or marketing operations when information exchange among different departments is hardly ever […]


Big Data, Platforms & Software

CMS Market Share Trends: Top Content Management Systems In 2022

June 29, 2022

Via: Search Engine Journal

Since WordPress launched in 2003, it’s held the dominant share of the Content Management Systems market. Currently, the popular platform stands at 64.1% market share, according to W3Techs, which offers the most reputable and trustworthy data source. In this report, […]


Big Data, Customer Data

How to build a framework for PPC measurement in 2023

June 28, 2022

Via: Search Engine Land

Change is coming. The way we measure and attribute performance in PPC is going to evolve in 2023. Third-party cookies will be retired. You need to be ready. There is no better time than now to start rebuilding your PPC […]