Category: Big Data

October 12, 2021

Google’s announcement that its “data-driven attribution” – that its machine-learning-driven attribution modeling will be the default attribution method in Google Ads – took many by surprise. But Google’s move is right in line with a current industry trend – one […]

October 11, 2021

In February, Microsoft launched Smart Pages, a free website builder service to help small businesses that may not have had websites. This was critical during the pandemic as more businesses were essentially required to be online. However, many SMBs don’t […]

October 11, 2021

Google Search Console’s public facing testing tools will be aligned more closely to the URL Inspection tool, the company announced today. Google said it is updating the these tools “designs and improving features to be fully aligned with the URL […]

October 11, 2021

Out-of-stock issues are on the upswing. And consumers are frustrated: they feel brands should clearly communicate inventory problems, according to Customer Experience Survey, a study by Digital Commerce 360/Bizrate Insights, prepared by Lauren Freedman. Among consumers polled, 50% say the […]

October 8, 2021

In addition to updating its mobile app, Macy’s is also experimenting with live shopping. The department store is hosting Macy’s Live, a weekly live shopping event where customers can chat with Macy’s stylists and hosts, see product reviews and recommendations […]

October 7, 2021

The Federal Trade Commission is testing the waters on a new approach to reining in monopoly power as it relates to privacy, and its revised antitrust case against Facebook is Exhibit A. Facebook says the agency’s argument is baseless. The […]

October 4, 2021

As the pandemic accelerates changes in how people shop and what they consume, PepsiCo is harnessing data to help retailers boost sales while increasing demand for its own portfolio of beverages and snacks. The maker of Cheetos and Mtn Dew […]

October 4, 2021

Setting up and optimizing a Shopify store is faster than ever, thanks to the creation of SEO apps and tools that easily integrate with this popular ecommerce platform. Studies have shown that the first organic search result in Google will […]

October 4, 2021

The Disney+ streaming app recently surpassed $1.5 billion in consumer spending according to estimates from Sensor Tower. Back in November 2019 when the app launched it generated almost $100 million in its first two months, marking the success to come. […]

September 30, 2021

With the Etsy House, the handmade goods marketplace is continuing to experiment with augmented reality technology. In June 2020, the company released an AR tool to help shoppers view art, photos and prints in their homes. Etsy is far from […]