Category: Big Data

June 14, 2019

Data—and how to use it to more effectively target consumers through advertising—is a priority for brands these days. That’s due in part to the financial success companies like Facebook and Google have seen in using their own data to create […]

June 12, 2019

Are people really watching Facebook Watch? Yes, according to the social network, which said Wednesday that 720 million people per month spend at least one minute on its video destination, and 140 million people do so daily, with those daily […]

June 7, 2019

Brands are addicted to customer acquisition. Driving net new sales and acquiring new customers is often the primary KPI for any given marketing campaign, leaving little to no resources devoted to the actual key business driver: repeat customer acquisition and […]

June 5, 2019

Even as Facebook algorithm changes continue to disrupt how publishers’ content is prioritized in news feeds, traditional and digital news outlets are still turning to the platform over its other social media rivals for their own paid social campaigns, according […]

June 3, 2019

If you ask consumers on the street what they think of marketing data, the ones who understand the question will often react with alarm that organizations even have their data at all. They’ll cite “creepy” ads following them around the […]

May 30, 2019

Last month, I talked about data hoarders (refer to “Don’t Be a Data Hoarder”). This time, let me share some ideas about how to throw away data. I heard about people who specialize in cleaning other people’s closets and storage […]

May 24, 2019

Today’s marketplace offers seemingly limitless options for every product and service—from food delivery apps, sneaker brands, beauty supplies and more. As a result, the ability to deliver a personalized customer experience has surfaced as a key competitive business advantage. This […]

May 22, 2019

Brands looking to win customers for life should consider their emotional states and incorporate that data into all relevant touch points along the path to purchase. That’s according to a new study from Deloitte Digital on how emotions impact long-term […]

May 17, 2019

Many people have had the experience of going to the optometrist thinking that they don’t need new eyewear because they can see things just fine. Then they try a new prescription and – BOOM – they see details that they […]

May 15, 2019

Structured data, also commonly referred to as schema, makes it easier for search engines to present beneficial results to users about local businesses. For example, consumers issuing a voice command like, “Find a restaurant near me,” through Alexa feeds back […]