Category: Big Data

October 10, 2019

Sentiment analysis is a fascinating concept. Brands use it to better understand customer reactions, behaviors, and opinions toward their products, services, reputation, and more. The goal of sentiment analysis is to increase customer acquisition, retention, and satisfaction. Moreover, it helps […]

October 7, 2019

I just got schooled this past week at the Association of National Advertisers Masters of Marketing Conference in Orlando, along with 3,000-plus industry colleagues. You see, I’m a data- and direct marketing- junkie. Advertising is worthless if it’s not accountable […]

October 3, 2019

Whether you call it a funnel, a flywheel, a tower, a loop, a corridor, or any of the many terms we use to describe the customer journey, there’s one common challenge among brand marketers: How do we make the “customer […]

September 23, 2019

Facebook’s new global cross-platform campaign, which kicked off Monday, is aimed at telling the story of, well, Stories across Instagram, Facebook and Messenger. The social network said 62% of respondents to a survey it commissioned from Ipsos became more interested […]

September 23, 2019

Pinterest introduced several updates Monday with the aim of promoting shopping via its platform: Shop the Look ads in a new collections format for its mobile applications, a revamped business profile and the expansion of catalogs and shopping ads to […]

September 17, 2019

With the CBD market expected to become a $22 billion industry by 2022, it was only a matter of time before the U.S.’s third largest shopping site, Shopify, allowed hemp and hemp-derived CBD products onto its platform. Shopify announced that, […]

September 16, 2019

Eco-conscious consumers increasingly want to buy from brands with sustainability built into their business models. Data analysis firm GlobalWebIndex found that 57% of consumers are willing to pay more for sustainable products. A 2018 report from Edelman indicated the impact […]

September 13, 2019

With splashy OTT offerings from Disney, Apple, WarnerMedia and NBCUniversal about to roll out, Facebook Watch execs touted its massive reach in the streaming space with a daily global audience of 140 million. The publisher was among a quieter Day […]

September 12, 2019

As businesses, governments and consumers wake up to the implications of data privacy and talk buzzes around legislation and data leaks, brands increasingly face an uncertain landscape when it comes to first-party data. The California Consumer Privacy Act and Europe’s […]

September 11, 2019

We’re all on a quest for organic sales growth. We all want to find ways to increase our conversion rate, improve our customer lifetime value, expand into adjacent markets, and launch new products successfully. The problem is there are more […]