Category: Big Data

June 23, 2022

Twitter’s partnership with Shopify, whose customer base last year grew from 1.7 million to more than 2 million merchants, gives marketers another tool to support their e-commerce efforts. Those marketers include online merchants, newer digitally native brands or more traditional […]

June 20, 2022

Creating relevant, engaging, original content for your audience on a regular schedule is a necessary aspect of any content marketing strategy. The more content you create, the more keywords your website is going to rank for in search results, and […]

June 14, 2022

Marketers are under extreme pressure to be data-driven. Yet, you won’t find marketers talking about poor data quality or questioning the lack of data management and data ownership within their organizations. Instead, they strive to be data-driven with bad data. […]

June 13, 2022

Having a strong technical infrastructure helps search engines crawl and index your content. By improving the technical aspects of a website – such as site structure, file compression, and load time – technical SEO can help boost your website’s visibility […]

May 31, 2022

If you’re an enterprise-level marketer, it can be tough to operate and scale ad campaigns. You’ve also likely heard, and maybe are even using, Google’s enterprise suite of tools like Display & Video 360 (DV360) and Campaign Manager 360. Google […]

May 31, 2022

With Google’s recent announcement that it’ll phase out third-party cookies in 2023 to launch Google Topics, the world of cookies is in the midst of an evolution. Or a meltdown, depending on whom you talk to. Advertisers fidget en masse […]

May 27, 2022

Instacart’s new ad products attempt to remove some friction for CPG brands and spur users to increase their basket size while browsing the app. Consumers are already on the platform to buy groceries and other goods and may be receptive […]

May 20, 2022

More than four in 10 customers have switched brands over the past year as they sought out better customer service, a new report has found. According to the fifth edition of the Salesforce State of the Connected Customer Report, produced […]

May 19, 2022

It’s been about a year since Apple rolled out new mobile settings that prohibit apps from tracking iPhone users without their explicit consent. Specifically, Apple prohibited developers from accessing devices’ Identifier for Advertisers — an alphanumeric string that can be […]

May 17, 2022

There’s a healthy debate online between the needs of companies to improve their targeting with data and the rights of consumers to protect their personal data. My humble opinion is that companies have abused data for so many years that […]