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Category: Big Data


Big Data, Customer Data, Marketing Technologies, Other Technologies

How to Use Sentiment Analysis to Transform Your Digital Marketing Strategy

October 10, 2019

Via: Target Marketing

Sentiment analysis is a fascinating concept. Brands use it to better understand customer reactions, behaviors, and opinions toward their products, services, reputation, and more. The goal of sentiment analysis is to increase customer acquisition, retention, and satisfaction. Moreover, it helps […]


Big Data, Customer Data

The Data-Inspired Big Idea: Why That Matters in the Ad Business

October 7, 2019

Via: Target Marketing

I just got schooled this past week at the Association of National Advertisers Masters of Marketing Conference in Orlando, along with 3,000-plus industry colleagues. You see, I’m a data- and direct marketing- junkie. Advertising is worthless if it’s not accountable […]


Big Data, Customer Data

Real-World Ways to Use Data to Improve Customer Experience

October 3, 2019

Via: Target Marketing

Whether you call it a funnel, a flywheel, a tower, a loop, a corridor, or any of the many terms we use to describe the customer journey, there’s one common challenge among brand marketers: How do we make the “customer […]


Big Data, Marketing Technologies, Mobile Marketing, Platforms & Software

Facebook Kicks Off Its Stories Can Do It Campaign

September 23, 2019

Via: Adweek

Facebook’s new global cross-platform campaign, which kicked off Monday, is aimed at telling the story of, well, Stories across Instagram, Facebook and Messenger. The social network said 62% of respondents to a survey it commissioned from Ipsos became more interested […]


Big Data, Marketing Technologies, Mobile Marketing, Platforms & Software

Pinterest Unveils Shop the Look Ads, Retooled Business Profiles

September 23, 2019

Via: Adweek

Pinterest introduced several updates Monday with the aim of promoting shopping via its platform: Shop the Look ads in a new collections format for its mobile applications, a revamped business profile and the expansion of catalogs and shopping ads to […]


Big Data, Platforms & Software

Shopify Is Now Open to CBD Retailers

September 17, 2019

Via: Adweek

With the CBD market expected to become a $22 billion industry by 2022, it was only a matter of time before the U.S.’s third largest shopping site, Shopify, allowed hemp and hemp-derived CBD products onto its platform. Shopify announced that, […]


Big Data, Customer Data

Curated Marketplaces Are Helping Consumers Discover Sustainable Brands

September 16, 2019

Via: Adweek

Eco-conscious consumers increasingly want to buy from brands with sustainability built into their business models. Data analysis firm GlobalWebIndex found that 57% of consumers are willing to pay more for sustainable products. A 2018 report from Edelman indicated the impact […]


Big Data, Marketing Channels, Platforms & Software, Social Media Marketing

How Facebook Watch Is Making Streaming Social and More From NewFronts West Day 2

September 13, 2019

Via: Adweek

With splashy OTT offerings from Disney, Apple, WarnerMedia and NBCUniversal about to roll out, Facebook Watch execs touted its massive reach in the streaming space with a daily global audience of 140 million. The publisher was among a quieter Day […]


Big Data, Customer Data

3 Ways Data-Based Marketing Will Change Following Privacy Regulations

September 12, 2019

Via: Adweek

As businesses, governments and consumers wake up to the implications of data privacy and talk buzzes around legislation and data leaks, brands increasingly face an uncertain landscape when it comes to first-party data. The California Consumer Privacy Act and Europe’s […]


Big Data, Customer Data, Platforms & Software

How the Right Data Technology Can Fuel Your Organic Sales Growth

September 11, 2019

Via: Target Marketing

We’re all on a quest for organic sales growth. We all want to find ways to increase our conversion rate, improve our customer lifetime value, expand into adjacent markets, and launch new products successfully. The problem is there are more […]