Category: Big Data

Big Data, Customer Data, Marketing Channels, Traditional Marketing

Tailoring Your Marketing Messages to Gen Y and Gen Z Consumers

March 24, 2020

Via: Target Marketing

Generation Y, or better known as Millennials, has been the apple of every marketer’s eye with 73 million strong, and spend a collective of $600 billion annually in the U.S. Now this group who is 24 to 39 years in […]

Big Data, Customer Data

4 marketing lessons from retailers who are mastering the customer experience

March 23, 2020

Via: Marketing Land

I don’t need to go into detail on how fierce competition is for digital marketers in the retail space. They are constantly determining how to outmaneuver other retailers and better engage shoppers. Simply spending more to box out competitors is […]

Big Data, Marketing Channels, Platforms & Software, Social Media Marketing

Snapchat’s Biggest Advertiser Is… TikTok

March 13, 2020

Via: Adweek

While Snapchat and TikTok compete for the attention of young mobile-first audiences, Snapchat has also been happy to take the upstart streamer’s ad dollars. So much so that, according to the ad sales intelligence company MediaRadar, TikTok is the single […]

Big Data, Customer Data

CCPA’s Effect on Personalized Marketing and How to Adapt Your Strategies

March 10, 2020

Via: Target Marketing

The California Consumer Privacy Act (CCPA) came into force on Jan. 1, 2020, and it greatly restricts how brands collect and manage consumer data, thus affecting personalized marketing. Under the CCPA, consumers will know when personal data is being collected […]

Big Data, Customer Data

ANA: Marketing’s data-driven potential at risk if educational skills gap persists

March 6, 2020

Via: Marketing Dive

Data-driven marketing has been an industry buzzword for years, but the sector continues to be disrupted as businesses deprecate traditional marketing roles to favor those centered on growth and technology. The ANA’s latest report indicates that the next generation of […]

Big Data, Customer Data, Marketing Technologies, Other Technologies

Will loyalty programs gain renewed value in a cookie-less era?

March 4, 2020

Via: Marketing Dive

Loyalty programs existed long before personalization and one-to-one marketing bubbled up as buzzwords, but the emergence of fresh digital channels and evolving privacy regulations suggest they may become paramount to brands. A KPMG study from November 2019 found Australia, Italy […]

Big Data, Customer Data

Fake and inaccurate reviews driving billions in ‘wasted’ consumer spending

March 3, 2020

Via: Marketing Land

American consumers said they wasted $125, on average, in 2019 due to inaccurate reviews, a new report finds. If we extrapolate that across the adult population, as much as $25 billion in U.S. consumer spending has been wasted due to […]

Big Data, Customer Data, Email Marketing, Marketing Channels

How to Create a Killer Email Welcome Series

March 2, 2020

Via: Target Marketing

You know the famous line, “you don’t get a second chance to make a first impression”? Well, that line should be changed to fit today’s customer attitudes. The updated version should read, “If you don’t make a good first impression, […]

Big Data, Customer Data

3 Ways to Maintain Strong Client Relationships

February 20, 2020

Via: Target Marketing

To build on my last article, let’s continue down the road of showing client love and keeping the spark in your client relationships alive. I used to want my clients to like me. Now I make them fall in love. […]

Big Data, Customer Data

Marketers are spending more on data management platforms than operational tech

February 19, 2020

Via: Marketing Land

Marketers are investing more of their budgets in databases and analytics management technology platforms than operational tech solutions like campaign and decision management tools, according to Merkle’s Q1 2020 Customer Engagement report, released Tuesday. The survey, which polled 400 U.S. […]