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Category: Big Data


Big Data, Marketing Channels, Platforms & Software, Social Media Marketing

20 Social Media Analytics Tools for Small Businesses

April 20, 2021

Via: Small Business Trends

Social media analytics tools are essential to measuring social media ROI — that is, your company’s return on investment from using social media. If you are a social media manager or own a small business, you are going to need […]


Big Data, Platforms & Software

TikTok-native publishers look to expand business on other platforms after building audiences

April 19, 2021

Via: Digiday

TikTok-native publishers like Flighthouse and SongPsych have reached a milestone in the maturity of a modern media company. Like the YouTube-native, Facebook-native, Instagram-native and Snapchat-native publishers that came before them, these outlets that have amassed large followings on the ByteDance-owned […]


Big Data, Customer Data

Brands could lose fickle Gen Zers over poor digital experiences

April 16, 2021

Via: Marketing Dive

Gen Z is known for being “digital natives” who were born after the internet was commercialized and who grew up using smartphones, making them fluent in messaging, social media and other apps. As they reach adulthood, gain spending power and […]


Big Data, Customer Data, Marketing Technologies, Mobile Marketing

Majority of mobile advertisers concerned about compliance with privacy laws

April 16, 2021

Via: Business of Apps

A majority (73%) of advertisers in the US and UK are concerned about complying with privacy changes. That’s according to new research from AppsFlyer, the mobile attribution expert. The State of Measurement, Privacy and Compliance – Top List of Advertiser […]


Big Data, Platforms & Software

12 Best Ecommerce Platforms and Software for Your Online Store

April 15, 2021

Via: Small Business Trends

Besides having a brick-and-mortar shop, going online to offer your products and services comes with lots of opportunities for your business. An eCommerce platform is a software application that helps businesses sell products and services online. Ecommerce platforms also help […]


Big Data, Platforms & Software

Different experiences with free and freemium software trials

April 13, 2021

Via: Marketing Land

There are a number of hurdles to clear internally that make free trails hit-or-miss when businesses are updating their martech stack. In disruptive times like these, however, organizations are looking to evolve and further transform their digital capabilities. When are […]


Big Data, Content & SEO, Marketing Channels, Platforms & Software

How to Boost the Performance of Every Blog Article You Write

April 12, 2021

Via: Convince and Convert

Are you satisfied with how your content is performing? Few content creators will answer “yes” to this, and understandably so. At least half of digital content goes unnoticed, and even those articles that do drive some clicks still leave us […]


Big Data, Customer Data

Report: P&G testing Chinese workaround to Apple’s privacy changes

April 9, 2021

Via: Marketing Dive

As one of the world’s biggest advertisers, Procter & Gamble is highly exposed to Apple’s software changes that give consumers greater choice in sharing device identifiers with third-party apps. However, a separate opinion piece from The Wall Street Journal also […]


Big Data, Platforms & Software

Automate and Enhance Your Brand Design With This Award-Winning Tool

April 7, 2021

Via: Entrepreneur

Building a brand is challenging, especially if your expertise lies outside of marketing. Hiring copywriters and designers to help hone your brand’s message and look gets expensive quickly, which is an issue when building a company from the ground up. […]


Big Data, Content & SEO, Marketing Channels, Platforms & Software

Google Search Console adds regular expression support and more data filtering to Performance reports

April 7, 2021

Via: Search Engine Land

Google announced a couple improvements to the Google Search Console performance reports this morning. The improvements include support for regular expressions within the filters of the performance reports and also the comparison mode has improved its data filtering. Regular expressions. […]