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Category: Platforms & Software


Big Data, Platforms & Software

Salesforce goes real-time in CRM upgrade

September 21, 2022

Via: CMO

Salesforce has taken a leap into the world of real-time data management with the integration of customer data platform (CDP) capabilities into its flagship Customer 360 CRM platform. Speaking at the Dreamforce 2022 conference in San Francisco, Salesforce co-CEO, Bret […]


Big Data, Platforms & Software

Explainer: Everything you need to know about Google Analytics 4

September 12, 2022

Via: CMO

Google Analytics has become an essential tool for digital marketing. So when Google makes changes to this flagship analytics suite, it has a significant impact on the world’s marketers. But this latest iteration, dubbed Google Analytics 4 (GA4), is the […]


Big Data, Platforms & Software

PPC management for e-commerce: 28 tools to explore

September 9, 2022

Via: Search Engine Land

Managing ad campaigns can be daunting and laborious. Once campaigns are launched you need to actively manage them by monitoring and making adjustments on a regular basis. This, along with other marketing tasks, can be overwhelming for managers, causing important […]


Big Data, Platforms & Software

Mistakes to Avoid While Deploying CRM

September 6, 2022

Via: Small Business Trends

Challenges of Deploying CRM Gopal started out by explaining the challenges of deploying a CRM solution for a business, he goes on to say: CRM deployment could become a nightmare if you’re not planning your requirements very well. And one […]


Big Data, Platforms & Software

Keyword rank tracking software – 6 tools compared

August 29, 2022

Via: Search Engine Land

Reliable rank tracker software is crucial to developing a successful SEO strategy. Aside from tracking keyword rankings, SEO tools provide you with keyword research features and useful SEO metrics, which lets you pick the most effective keywords for your website. […]


Big Data, Platforms & Software

Shape: CRM, Lead Capture & Scoring, Sales Automation, and Pipeline Management

August 29, 2022

Via: Martech Zone

The platforms of old require often require massive implementation budgets that incorporate third-party integrations and tons of automation. I know… my company works with frustrated clients every day after they’ve purchased these systems and then can’t fully realize their potential […]


Big Data, Platforms & Software

Choosing the Right CRM Software for Your Business

August 23, 2022

Via: Small Business Trends

If you are a small business owner new to the term CRM system, it can be useful to know what one is. Cloud-based software designer Salesforce offers us a nice definition of what a CRM is: “Customer relationship management (CRM) […]


Big Data, Platforms & Software

16 Places To Create A Free Brand Logo

August 16, 2022

Via: Search Engine Journal

So, you’re starting a business or designing a logo for a local brand. That’s awesome. Congrats! Now it’s time to start on the sometimes time-consuming, meticulous, and costly work of creating a brand logo. But it doesn’t have to be […]


Big Data, Platforms & Software

How Do Enterprise & SaaS Marketing Software Solutions Differ?

July 29, 2022

Via: Search Engine Journal

It’s no secret that software is a major driver of modern business. Technological infrastructures are what services are built on these days, and it’s essentially a foregone conclusion to say that you can’t survive, much less compete, today without a […]


Big Data, Platforms & Software

The Top 8 Heatmap Software Options Compared

July 13, 2022

Via: Search Engine Journal

Knowing how visitors are engaging with your website can provide your brand with invaluable insights. Are users finding what they’re looking for right away? Where and what are they clicking? Do they make it below the fold? Answering these questions […]


Big Data, Platforms & Software

New Bing Maps Features Could Help Small Businesses and Travelers

July 7, 2022

Via: Small Business Trends

The new ‘experiences’ as Bing calls them includes a Distance Calculator App, a Gas Prices Map App, and a Parking Finder Map App. As their names imply, they help travelers find out how far away certain places are, as well […]


Big Data, Platforms & Software

CMS Market Share Trends: Top Content Management Systems In 2022

June 29, 2022

Via: Search Engine Journal

Since WordPress launched in 2003, it’s held the dominant share of the Content Management Systems market. Currently, the popular platform stands at 64.1% market share, according to W3Techs, which offers the most reputable and trustworthy data source. In this report, […]


Big Data, Platforms & Software

10 Ways to Take Your Current Marketing Plan to the Next Level

June 25, 2022

Via: Small Business Trends

If you want your marketing strategy to be successful, you need to change things over time. Upgrades can help you make the most of new platforms, tools, and customer habits. These tips from members of the online small business community […]


Big Data, Platforms & Software

Twitter expands e-commerce features with Shopify partnership

June 23, 2022

Via: Marketing Dive

Twitter’s partnership with Shopify, whose customer base last year grew from 1.7 million to more than 2 million merchants, gives marketers another tool to support their e-commerce efforts. Those marketers include online merchants, newer digitally native brands or more traditional […]


Big Data, Content & SEO, Marketing Channels, Platforms & Software

7 Ways To Use AI Writing Tools To Generate Content Ideas

June 20, 2022

Via: Search Engine Journal

Creating relevant, engaging, original content for your audience on a regular schedule is a necessary aspect of any content marketing strategy. The more content you create, the more keywords your website is going to rank for in search results, and […]


Big Data, Content & SEO, Marketing Channels, Platforms & Software

6 Best Enterprise Tools & Platforms For Technical SEO

June 13, 2022

Via: Search Engine Journal

Having a strong technical infrastructure helps search engines crawl and index your content. By improving the technical aspects of a website – such as site structure, file compression, and load time – technical SEO can help boost your website’s visibility […]


Big Data, Platforms & Software

Google Debuts Upgrades To Its Enterprise 360 Suite Tools

May 31, 2022

Via: Search Engine Journal

If you’re an enterprise-level marketer, it can be tough to operate and scale ad campaigns. You’ve also likely heard, and maybe are even using, Google’s enterprise suite of tools like Display & Video 360 (DV360) and Campaign Manager 360. Google […]


Big Data, Platforms & Software

Unilever, Mondelēz, PepsiCo sign up for Instacart’s new shoppable ad units

May 27, 2022

Via: Marketing Dive

Instacart’s new ad products attempt to remove some friction for CPG brands and spur users to increase their basket size while browsing the app. Consumers are already on the platform to buy groceries and other goods and may be receptive […]


Big Data, Platforms & Software

Top 10 Affiliate Marketing Software Platforms To Maximize Sales In 2022

May 6, 2022

Via: Search Engine Journal

Affiliate marketing has been experiencing explosive growth in recent years, so it’s essential now more than ever for brands to run affiliate programs of their own. It involves brands hiring affiliates to promote their products and services and rewarding them […]


Big Data, Platforms & Software

15 Top Digital Marketing Tools & Why We Love Them

April 7, 2022

Via: Search Engine Journal

The digital marketing industry is constantly changing, and if you feel like you’re being challenged to do more with less, you’re not alone. Marketers need tools more than ever to automate repetitive tasks, augment our skills, collaborate more effectively, and […]