Category: Platforms & Software

April 20, 2021

Social media analytics tools are essential to measuring social media ROI — that is, your company’s return on investment from using social media. If you are a social media manager or own a small business, you are going to need […]

April 19, 2021

TikTok-native publishers like Flighthouse and SongPsych have reached a milestone in the maturity of a modern media company. Like the YouTube-native, Facebook-native, Instagram-native and Snapchat-native publishers that came before them, these outlets that have amassed large followings on the ByteDance-owned […]

April 15, 2021

Besides having a brick-and-mortar shop, going online to offer your products and services comes with lots of opportunities for your business. An eCommerce platform is a software application that helps businesses sell products and services online. Ecommerce platforms also help […]

April 13, 2021

There are a number of hurdles to clear internally that make free trails hit-or-miss when businesses are updating their martech stack. In disruptive times like these, however, organizations are looking to evolve and further transform their digital capabilities. When are […]

April 12, 2021

Are you satisfied with how your content is performing? Few content creators will answer “yes” to this, and understandably so. At least half of digital content goes unnoticed, and even those articles that do drive some clicks still leave us […]

April 7, 2021

Building a brand is challenging, especially if your expertise lies outside of marketing. Hiring copywriters and designers to help hone your brand’s message and look gets expensive quickly, which is an issue when building a company from the ground up. […]

April 7, 2021

Google announced a couple improvements to the Google Search Console performance reports this morning. The improvements include support for regular expressions within the filters of the performance reports and also the comparison mode has improved its data filtering. Regular expressions. […]

April 2, 2021

When it comes to optimizing a website, SEO professionals typically focus on Google. After all, it’s the world’s most popular search engine. But what about Microsoft Bing? Is it worth optimizing your site for, as well? Let’s see how these […]

March 23, 2021

Good copywriting is essential to scaling your business. Just think of all the ads, landing pages, product descriptions, and more that you create every single day. These bits of text tell your brand’s story, help customers better understand your products, […]

March 10, 2021

If you’re a large organization, there are typically six critical aspects of enterprise software that you always need: Account Hierarchies – perhaps the most requested feature of any enterprise platform is the ability to build account hierarchies within the solution. […]