Top

Category: Platforms & Software


Big Data, Platforms & Software

Performance Max for B2B: 4 best practices

January 26, 2023

Via: Search Engine Land

Google strong-armed ecommerce marketers into Performance Max campaigns in 2022 by deprecating Smart Shopping and Local campaigns in favor of fewer levers and more AI-driven results. As I wrote in a column looking back on Google’s biggest 2022 moves, most […]


Big Data, Platforms & Software

Microsoft is improving its ad platform. Here’s why brands should give it a shot in 2023

January 24, 2023

Via: Search Engine Land

ICYMI, Microsoft has ambitious plans: to double the size of its ad business to $20 billion. So why is this big news? Google and Meta are showing signs of fading, making more room for emerging platforms like TikTok, Amazon and […]


Big Data, Content & SEO, Marketing Channels, Platforms & Software

Top 5 Essential SEO Reporting Tools For Agencies

January 24, 2023

Via: Search Engine Journal

Your clients trust you to create real results and hit KPIs that drive their businesses forward. Understanding the intricacies of how that works can be difficult, so it’s essential to demonstrate your progress and efforts. SEO reporting software showcases important […]


Big Data, Platforms & Software

How to maximize your ecommerce campaigns with Performance Max

January 19, 2023

Via: Search Engine Land

Google’s launch of Performance Max, a campaign type that replaced Smart Shopping, is forcing search marketers to rethink their Google Ads strategy. Performance Max provides a unified buying service to all Google placements by displaying ads across YouTube, Display, Search, […]


Big Data, Platforms & Software

From Zero To ChatGPT Hero: How To Harness The Power Of AI In Marketing

January 17, 2023

Via: Search Engine Journal

What Can ChapGPT Do? So what can ChatGPT do for you? For starters, it can help you generate ideas and content. Imagine producing more and higher-quality work in less time – that’s the power of ChatGPT. It can also streamline […]


Big Data, Content & SEO, Marketing Channels, Platforms & Software

How To Track Customers & Revenue From SEO In Your CRM

January 12, 2023

Via: Search Engine Journal

Why You Should Track SEO Efforts With A CRM Imagine you do SEO for a project management software company. To generate leads, you do SEO and use paid advertising through Google, Facebook, and similar platforms. If you were just using […]


Big Data, Content & SEO, Marketing Channels, Platforms & Software

6 Ways SEO Pros Are Using ChatGPT Right Now

January 11, 2023

Via: Search Engine Journal

What Can You Do With ChatGPT? We’ve only begun tapping into the potential for using machine learning and artificial intelligence in SEO and marketing. ChatGPT is capable of participating in discussions and answering questions in a manner that’s very close […]


Big Data, Platforms & Software

How To Access Google Analytics API Via Python

January 3, 2023

Via: Search Engine Journal

Setting Up The API Creating A Google Service Account The first step is to create a project or select one within your Google Service Account. Once this has been created, the next step is to select the + Create Service […]


Big Data, Content & SEO, Marketing Channels, Platforms & Software

ChatGPT Examples: 5 Ways SEOs and Digital Marketers Can Use ChatGPT

January 3, 2023

Via: Search Engine Journal

Science fiction becomes a reality! We can now interact and use things we were used to seeing in movies daily. One of the recent revolutionary technologies is ChatGPT, which will change how we work A LOT! As a programmer, I […]


Big Data, Platforms & Software

Google Analytics 4: What Marketers Need To Know… And Do… Today!

December 22, 2022

Via: Martech Zone

On July 1, 2023, standard Universal Analytics (UA) properties will stop processing data and Google Analytics users are being advised to migrate to Google Analytics 4 (GA4). It’s critical that you immediately integrate Google Analytics 4 with your site, though, […]


Big Data, Platforms & Software

10 Biggest & Best PPC Features Of The Year

December 20, 2022

Via: Search Engine Journal

1. Google Ads: No More Expanded Text Ads While other platforms continue to add additional formats and options, Google continues to take away Search ad options slowly. While it was announced back in 2021, Google officially sunset Expanded Text Ads […]


Big Data, Platforms & Software

Google Ads updates in 2022: The good, the bad, the jury’s still out

December 16, 2022

Via: Search Engine Land

A quick recap of major announcements The change that got the most attention (for good reason, which I’ll explain briefly) was Google sunsetting Expanded Text Ads. This forced advertisers toward Responsive Search Ads (RSAs), which the platform announced in August […]


Big Data, Content & SEO, Marketing Channels, Platforms & Software

ChatGPT For Content and SEO?

December 12, 2022

Via: Search Engine Journal

ChatGPT is an artificial intelligence chatbot that can take directions and accomplish tasks like writing essays. There are numerous issues to understand before making a decision on how to use it for content and SEO. The quality of ChatGPT content […]


Big Data, Content & SEO, Marketing Channels, Platforms & Software

An Introduction To Using R For SEO

November 23, 2022

Via: Search Engine Journal

What Is R, And Why Is It Used For SEO? R is a package of free software and programming language developed by Robert Gentleman and Ross Ihaka in 1993. It is widely used by statisticians, bioinformaticians, and data miners to […]


Big Data, Platforms & Software

Shopify is testing a new universal search feature

November 21, 2022

Via: Search Engine Land

Google may have a new shopping competitor on its hands. Shopify is testing a new feature in its app that allows customers to search across all merchants on the platform. How it works. The new “Search for anything” search box […]


Big Data, Platforms & Software

5 best practices for tracking offline conversions in Google Ads

November 18, 2022

Via: Search Engine Land

Risk-taking is part of any marketer’s job. No strategy is guaranteed to work. I like to think of myself as a calculated risk-taker. Because I have TSA PreCheck and monitor my flight status from home, I arrive at the airport […]


Big Data, Platforms & Software

Integrate Adds Targeting Tools To Its ABM Platform For B2B Marketers

November 16, 2022

Via: MediaPost

B2B service firm Integrate has introduced several new features to its account-based marketing (ABM) suite. The new offerings, which are now part of Integrate’s Demand Acceleration Platform, will provide greater insight into cross-channel campaign performance by account while automating target […]


Big Data, Platforms & Software

Mastodon: The new way to connect with other SEO pros

November 14, 2022

Via: Search Engine Land

What is Mastodon? Mastodon describes itself as a “free, open-source decentralized social media platform.” Mastodon’s homepage It has microblogging features like Twitter but on a decentralized infrastructure named the fediverse (or federated universe). Although it sounds very much like Web3, […]


Big Data, Platforms & Software

Google’s New Ad Insights Feature & 7 Tips For Competitive Ad Research

November 14, 2022

Via: Search Engine Journal

Reviewing competitor ads is an essential part of ad text creation or QA for any marketer. And after locating the ads, it is key to have a systematic approach to analyzing them. For paid search, this has historically been especially […]


Big Data, Platforms & Software

Google Analytics 4: Three Metrics You Should Know To Optimize Google Ads

November 14, 2022

Via: Search Engine Journal

The Google-mandated switch to Google Analytics 4 (GA4) is fast approaching. Most marketers grasp the GA4 basics, but there are still plenty of benefits and features of GA4 that are worth knowing. While there are many hidden wonders of GA4, […]