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Category: Platforms & Software


Big Data, Platforms & Software

WordPress: Add a Shortcode To Display Today With Optional Formatting and Calculations

February 15, 2024

Via: Martech Zone

The power to dynamically display content allows WordPress users to create more engaging, up-to-date, and relevant user experiences. One handy application of this dynamic capability is using shortcodes to insert custom content into posts, pages, and widgets. This article introduces […]


Big Data, Platforms & Software

How each Google Ads bid strategy influences campaign success

February 14, 2024

Via: Search Engine Land

Even experienced PPC advertisers can struggle with bid strategies in Google Ads. There are over half a dozen options, each serving different objectives and use cases. You can easily lose track of when to use what. Each bid strategy gives […]


Big Data, Platforms & Software

Google AdSense Shifts To eCPM Payment Model

February 13, 2024

Via: Search Engine Journal

Google is transitioning AdSense to an eCPM payment model for publishers. Last November, Google stated it would be updating the revenue share structure for AdSense to modernize the way publishers earn money from their website content. Ginny Marvin, the Google […]


Big Data, Platforms & Software

Google Bard adds image generation

February 1, 2024

Via: Search Engine Land

You can now generate images for free using Google Bard. The new capability is available in English, in most countries, Google announced today. Why we care. AI image generation tools have taken giant leaps forward in the past year, with […]


Big Data, Platforms & Software

The Lean Canvas Model: A Tool for Strategic Business Clarity

January 26, 2024

Via: Martech Zone

Whether you’re a seasoned business owner, a leadership team navigating corporate waters, or an entrepreneur just starting, the journey from idea to successful execution is fraught with challenges. A common pitfall is the myopic focus on the product or service […]


Big Data, Platforms & Software

WordPress Google Fonts Plugin Vulnerability Affects Up To +300,000 Sites

January 2, 2024

Via: Search Engine Journal

A vulnerability rated as High was recently patched in a Google Fonts optimization plugin for WordPress, allowing attackers to delete entire directories and upload malicious scripts. OMGF GDPR/DSGVO Compliant WordPress Plugin The plugin, OMGF | GDPR/DSGVO Compliant, Faster Google Fonts. […]


Big Data, Platforms & Software

ChatGPT Vs. Bard Vs. Bing: What Are The Differences? (Festive Flashback)

December 28, 2023

Via: Search Engine Journal

Chatbots are taking the world by storm. SEO pros, writers, agencies, developers, and even teachers are discussing the changes that this technology will cause in society and how we work in our day-to-day lives. ChatGPT’s release on November 30, 2022 […]


Big Data, Platforms & Software

Optimizing Security and Productivity in Marketing Teams: Best Practices in Password Management

December 28, 2023

Via: Martech Zone

One of the first tasks in taking over a new marketing position or managing a new client with your agency is getting control of the different marketing, advertising, social media, and content platforms. It can be frustrating when login and […]


Big Data, Platforms & Software

Shopify AR: Implement Augmented Reality In Your Online Stores Without Breaking The Bank

December 28, 2023

Via: Martech Zone

Creating an engaging and immersive online shopping experience has become crucial to e-commerce success. Shopify is pioneering this transformation with its innovative augmented reality (AR) feature, Shopify AR. This technology redefines how customers interact with products online in 3D and […]


Big Data, Platforms & Software

Campaign management software: Everything you need to know

December 20, 2023

Via: Search Engine Land

Campaign management software helps you automate the manual tasks of planning, launching and measuring the impact of your marketing campaigns. Modern marketing campaigns often have many moving parts. Campaigns may involve multiple: Internal departments (e.g., creative, media, brand, legal). External […]


Big Data, Platforms & Software

Google Ads rolls out extra help for business operation verification

December 13, 2023

Via: Search Engine Land

Google Ads is rolling out a step-by-step guide on how to complete business operation verification. The document will provide clarification on reasons for business operations verification failure and include example scenarios in which an advertiser might be chosen to undergo […]


Big Data, Platforms & Software

GA4 ramps up Protected Audiences API rollout and adds enhanced conversions

December 11, 2023

Via: Search Engine Land

Google Analytics 4 is enhancing its privacy features in preparation for the deprecation of third-party cookies next year. The platform told Search Engine Land that it is accelerating the roll out of the Protected Audiences API and is also integrating […]


Big Data, Platforms & Software

Customer Generation: Experts Reveal Paid Media Strategies For SaaS Success

November 20, 2023

Via: Search Engine Journal

Growing your customer base without draining your budget can be tough, especially in today’s dynamic market. With constant search engine updates and ever-evolving user behaviors, how do you drive revenue for your business while keeping your customer acquisition costs low? […]


Big Data, Platforms & Software

Meta Ads for ecommerce: 7 things to test and iterate

November 13, 2023

Via: Search Engine Land

A few years ago, you’d have been laughed out of any room for even insinuating that paid social and paid search had similarities. Fast forward to the era of automation in PPC advertising, and there’s more in common between Meta […]


Big Data, Platforms & Software

Google Ads testing new overview dashboard for advertisers

October 25, 2023

Via: Search Engine Land

Google is currently testing a new overview dashboard within the Google Ads console. This new dashboard looks similar to the existing one but it gives you the ability to customize what data you see in the dashboard and also let’s […]


Big Data, Platforms & Software

Survey: Marketers reducing ad platform investments

October 24, 2023

Via: Search Engine Land

Marketers plan to invest in fewer advertising platforms over the next 12 months than at the beginning of the year, according to an ongoing survey of Search Engine Land readers. Of the 16 ad platforms we asked about, fewer respondents […]


Big Data, Platforms & Software

6 Microsoft Audience Ads product updates

October 3, 2023

Via: Search Engine Land

Microsoft Audience Ads has kicked off the fall with a series of new product updates. The tech giant said the purpose of these updates is to help advertisers achieve more results with less effort by helping them to create more […]


Big Data, Platforms & Software

YouTube rolls out new audience insight tools

October 2, 2023

Via: Search Engine Land

YouTube has updated its analytics platform to provide enhanced audience insights. Creators will now have access to data analyzing membership cancellation, and will also be able to compare new and existing viewer data for the first time. In addition, YouTube […]


Big Data, Platforms & Software

TikTok launches AI-powered creative assistant to streamline ad creation process

September 29, 2023

Via: Search Engine Land

TikTok has launched a new AI-powered tool to help advertisers create more effective campaigns. Creative Assistant, which is located in the platform’s Creative Center, can be used to analyze data, offer suggestions, brainstorm ideas and provide advice on the platform’s […]


Big Data, Platforms & Software

Google to block Bard’s shared chats from showing in Google Search

September 26, 2023

Via: Search Engine Land

Google will soon block Bard’s shared conversations from appearing in Google Search. Google Bard recently came out with shared conversations that let users publicly share the chats they had with Bard. Soon after Google Search started to discover those URLs, […]