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Category: Platforms & Software


Big Data, Platforms & Software

Before VidCon, Facebook Tweaks Monetization Options for Content Creators

July 9, 2019

Via: Adweek

Facebook is rolling out several updated features for people and organizations who publish original content on the platform to help them earn money from advertising and branded content or drum up monetary support from their fans. The new tools, which […]


Big Data, Platforms & Software

Facebook Watch Is Rolling Out New Features, Monetization Options and Shows

June 12, 2019

Via: Adweek

Are people really watching Facebook Watch? Yes, according to the social network, which said Wednesday that 720 million people per month spend at least one minute on its video destination, and 140 million people do so daily, with those daily […]


Big Data, Platforms & Software

Despite Algorithm Disruptions, Publishers Still Prioritize Facebook for Paid Social Campaigns

June 5, 2019

Via: Adweek

Even as Facebook algorithm changes continue to disrupt how publishers’ content is prioritized in news feeds, traditional and digital news outlets are still turning to the platform over its other social media rivals for their own paid social campaigns, according […]


Big Data, Marketing Channels, Platforms & Software, Web Advertising

How Structured Data Enhances Local SEO

May 15, 2019

Via: Target Marketing

Structured data, also commonly referred to as schema, makes it easier for search engines to present beneficial results to users about local businesses. For example, consumers issuing a voice command like, “Find a restaurant near me,” through Alexa feeds back […]


Big Data, Platforms & Software

Snap Select Is Aimed at Giving Brands Access to Snapchat Discover’s Premium Shows

April 26, 2019

Via: Adweek

Snapchat will soon give brands a way to buy and reserve its six-second commercials during the most premium shows in its Snapchat Discover video destination. Snap Select, set to debut during the second quarter of the year, will enable brands […]


Big Data, Customer Data, Marketing Channels, Platforms & Software, Social Media Marketing

Getting ‘Facebook Sober’? What Marketers Should Know About Consumers’ Attitudes and Social Data

March 21, 2019

Via: Target Marketing

I thought I was pretty clever when someone told me they hadn’t been on Facebook in over a year and I said, “Wow, you’re one-year Facebook sober.” They laughed. The next day, another person said they’d been off for two […]


Big Data, Customer Data, Platforms & Software

How Brands Can Remain in Control of Their Ever-Increasing Data

February 18, 2019

Via: Adweek

Brand mergers and acquisitions often signal business growth and prosperity, but they don’t come without challenges. While many focus on the obvious aspects of M&A like shareholder value, areas like consolidating customer data and integrating IT systems, platforms and applications […]


Big Data, Platforms & Software

How to Navigate Between YouTube and Facebook Watch as a Video Content Creator

February 13, 2019

Via: Adweek

YouTube and Facebook Watch compete head-on. They compete for eyeballs and market share. But they also compete for talent—in the content creators producing videos for each platform. The problem is that they don’t play nicely together. Facebook’s algorithm actively de-emphasizes […]


Big Data, Customer Data, Platforms & Software

Legacy Data Rules Can Mean Big Risks for Marketers

February 1, 2019

Via: Target Marketing

It is very dangerous to forget about legacy data processing rules that may impact future marketing campaign performance. The only way to avoid this risk is to make sure someone with relevant experience is involved in planning and implementing big […]


Big Data, Marketing Technologies, Mobile Marketing, Platforms & Software

Facebook Created a Privacy and Data Use Business Hub

January 28, 2019

Via: Adweek

Facebook marked Data Privacy Day Monday by introducing a new Privacy and Data Use Business Hub, a one-stop shop for resources that businesses can use to ensure that they are protecting people’s information while on the Facebook platform. The Privacy […]