Category: Platforms & Software

December 14, 2020

Facebook will begin introducing several features for group administrators in the coming days. The social network is changing the format of topics for groups from tags to hashtags, giving admins and members a more familiar way to categorize and browse […]

December 9, 2020

Account structure is always a fierce debate amongst PPC pros. We’re always chasing a campaign structure that will give us the best ROI on our time and money. So this month’s Ask Me Anything About PPC column answers a question […]

December 1, 2020

The deal for Kustomer is the latest play by Facebook to better integrate messaging across its platforms and may help marketers — especially smaller businesses with fewer financial resources and technological know-how — to manage online conversations and improve their […]

November 23, 2020

It’s been a banner year for the streaming video ecosystem, particularly for ad-supported platforms that are getting acquired and netting bigger audiences every month. As the advertising community works out how to best leverage the growing number of platforms, marketers […]

September 21, 2020

Since July, influencers have prepared for a potential ban of TikTok in the U.S., with some testing rival platforms like Triller and Instagram Reels. Though there likely won’t be a mass exodus of creators from the popular social video app […]

August 3, 2020

With a myriad of marketing tactics at our disposal, cool marketing technology that can track performance and automate campaigns, and countless strategies and processes to optimize marketing, sometimes we can’t see the forest for the trees. For many marketers, we […]

July 23, 2020

With a client roster that tops over 25,000, including AT&T, Bloomberg and Bosch, CRM and marketing automation provider Insightly has introduced a new mobile app that combines features for enhanced project management and more secure data. To match demands of […]

July 10, 2020

The global market for customer data platforms is expected to rise dramatically over the next few years. The CDP Institute pegged industry revenue for 2019 at $1 billion and it expects the sector to reach at least $1.3 billion in […]

June 1, 2020

While many expected the work-from-home revolution sparked by COVID-19 to result in higher- than-usual traffic on the internet, what has come as something of a surprise is the dramatic increase in the volume of voice calls. In late March, Verizon […]

May 11, 2020

The Project Management Institute (PMI) defines a project as “a temporary endeavor undertaken to create a unique product, service or result. A project is temporary in that it has a defined beginning and end in time, and therefore defined scope […]