Category: Platforms & Software

July 9, 2019

Facebook is rolling out several updated features for people and organizations who publish original content on the platform to help them earn money from advertising and branded content or drum up monetary support from their fans. The new tools, which […]

June 12, 2019

Are people really watching Facebook Watch? Yes, according to the social network, which said Wednesday that 720 million people per month spend at least one minute on its video destination, and 140 million people do so daily, with those daily […]

June 5, 2019

Even as Facebook algorithm changes continue to disrupt how publishers’ content is prioritized in news feeds, traditional and digital news outlets are still turning to the platform over its other social media rivals for their own paid social campaigns, according […]

May 15, 2019

Structured data, also commonly referred to as schema, makes it easier for search engines to present beneficial results to users about local businesses. For example, consumers issuing a voice command like, “Find a restaurant near me,” through Alexa feeds back […]

April 26, 2019

Snapchat will soon give brands a way to buy and reserve its six-second commercials during the most premium shows in its Snapchat Discover video destination. Snap Select, set to debut during the second quarter of the year, will enable brands […]

March 21, 2019

I thought I was pretty clever when someone told me they hadn’t been on Facebook in over a year and I said, “Wow, you’re one-year Facebook sober.” They laughed. The next day, another person said they’d been off for two […]

February 18, 2019

Brand mergers and acquisitions often signal business growth and prosperity, but they don’t come without challenges. While many focus on the obvious aspects of M&A like shareholder value, areas like consolidating customer data and integrating IT systems, platforms and applications […]

February 13, 2019

YouTube and Facebook Watch compete head-on. They compete for eyeballs and market share. But they also compete for talent—in the content creators producing videos for each platform. The problem is that they don’t play nicely together. Facebook’s algorithm actively de-emphasizes […]

February 1, 2019

It is very dangerous to forget about legacy data processing rules that may impact future marketing campaign performance. The only way to avoid this risk is to make sure someone with relevant experience is involved in planning and implementing big […]

January 28, 2019

Facebook marked Data Privacy Day Monday by introducing a new Privacy and Data Use Business Hub, a one-stop shop for resources that businesses can use to ensure that they are protecting people’s information while on the Facebook platform. The Privacy […]