Category: Platforms & Software

June 23, 2022

Twitter’s partnership with Shopify, whose customer base last year grew from 1.7 million to more than 2 million merchants, gives marketers another tool to support their e-commerce efforts. Those marketers include online merchants, newer digitally native brands or more traditional […]

June 20, 2022

Creating relevant, engaging, original content for your audience on a regular schedule is a necessary aspect of any content marketing strategy. The more content you create, the more keywords your website is going to rank for in search results, and […]

June 13, 2022

Having a strong technical infrastructure helps search engines crawl and index your content. By improving the technical aspects of a website – such as site structure, file compression, and load time – technical SEO can help boost your website’s visibility […]

May 31, 2022

If you’re an enterprise-level marketer, it can be tough to operate and scale ad campaigns. You’ve also likely heard, and maybe are even using, Google’s enterprise suite of tools like Display & Video 360 (DV360) and Campaign Manager 360. Google […]

May 27, 2022

Instacart’s new ad products attempt to remove some friction for CPG brands and spur users to increase their basket size while browsing the app. Consumers are already on the platform to buy groceries and other goods and may be receptive […]

May 6, 2022

Affiliate marketing has been experiencing explosive growth in recent years, so it’s essential now more than ever for brands to run affiliate programs of their own. It involves brands hiring affiliates to promote their products and services and rewarding them […]

April 7, 2022

The digital marketing industry is constantly changing, and if you feel like you’re being challenged to do more with less, you’re not alone. Marketers need tools more than ever to automate repetitive tasks, augment our skills, collaborate more effectively, and […]

April 5, 2022

Google announced a breakthrough in the effort to create an AI architecture that can handle millions of different tasks, including complex learning and reasoning. The new system is called the Pathways Language Model, referred to as PaLM. PaLM is able […]

March 31, 2022

Google created the Retail Search feature to address inadequate searches that lead to cart abandonment on e-commerce sites. The tech giant conducted a survey with the Harris Poll indicating that 94% of U.S. consumers quit a shopping session due to […]

March 23, 2022

Shopify is a powerful tool online retailers can use to build and grow their businesses. In addition to Google Analytics (if set up), Shopify Analytics has powerful reporting to help direct-to-consumer retailers gauge their site/business performance and guide future optimizations. […]