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Category: Platforms & Software


Big Data, Platforms & Software

Boost in voice calls poses opportunities for marketers using call analytics platforms

June 1, 2020

Via: Marketing Land

While many expected the work-from-home revolution sparked by COVID-19 to result in higher- than-usual traffic on the internet, what has come as something of a surprise is the dramatic increase in the volume of voice calls. In late March, Verizon […]


Big Data, Platforms & Software

What are enterprise workflow and project management tools and how do they help marketers?

May 11, 2020

Via: Marketing Land

The Project Management Institute (PMI) defines a project as “a temporary endeavor undertaken to create a unique product, service or result. A project is temporary in that it has a defined beginning and end in time, and therefore defined scope […]


Big Data, Marketing Channels, Platforms & Software, Social Media Marketing

Snapchat’s Biggest Advertiser Is… TikTok

March 13, 2020

Via: Adweek

While Snapchat and TikTok compete for the attention of young mobile-first audiences, Snapchat has also been happy to take the upstart streamer’s ad dollars. So much so that, according to the ad sales intelligence company MediaRadar, TikTok is the single […]


Big Data, Marketing Channels, Platforms & Software, Social Media Marketing

TikTok Marketing Influencer Interest Grows in Concert With Ads

February 17, 2020

Via: Target Marketing

TikTok’s for-now-unregulated environment makes it popular with Gen Z and the advertisers who are trying to reach the generation, which explains why interest in TikTok marketing influencers grew by nearly 3,000% during the past year. The social video platform also […]


Big Data, Marketing Channels, Platforms & Software, Web Advertising

Retailer Media Networks Are Coming, but Where Are They Coming From?

January 14, 2020

Via: Adweek

Like so many changes in commerce to date, the rise of retailer media networks can be traced back to Amazon. The ecommerce giant introduced its media business in 2012 as it sought to monetize its own properties. And, along the […]


Big Data, Customer Data, Platforms & Software

Microsoft Wants to Help Retailers Build Media Businesses

January 10, 2020

Via: Adweek

Five months after its acquisition of vendor marketing platform PromoteIQ, Microsoft has announced a new self-service marketing platform for retailers and brands with the catchy name Microsoft PromoteIQ. The platform will help retailers manage digital marketing campaigns from brands trying […]


Big Data, Marketing Channels, Platforms & Software, Social Media Marketing

Instagram Adds Several Features for Business Accounts

January 2, 2020

Via: Adweek

Instagram released a host of new and updated features for businesses as 2019 came to a close. The Facebook-owned photo- and video-sharing network said in a blog post that its new growth insights enable administrators of business accounts to easily […]


Big Data, Platforms & Software

Direct Supply Paths Are Becoming Standard Practice in Programmatic

December 20, 2019

Via: Target Marketing

In programmatic, the advertising industry has lost the value of direct relationships. The rapid expansion of the ecosystem resulted in a chaotic web of platforms and providers, with countless intermediaries between the brands who buy ad space and the publishers […]


Big Data, Platforms & Software

Report: Facebook and Messenger Were the Most Downloaded Apps of the Decade

December 16, 2019

Via: Adweek

Mobile data and analytics company App Annie took a look at the biggest applications of 2019, as well as the biggest apps of the decade. Looking at worldwide iOS and Android downloads combined, App Annie found that Facebook Messenger was […]


Big Data, Marketing Channels, Platforms & Software, Social Media Marketing

Facebook Details Its Efforts to Keep Counterfeit Goods Off Its Platform

November 22, 2019

Via: Adweek

Facebook said in the Transparency Report for the first half of 2019, released earlier this month, that it removed 462,400 pieces of content from Facebook in response to 62,300 reports about counterfeit goods and 359,000 from Instagram in response to […]