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Category: Platforms&Software


Big Data, Customer Data, Platforms&Software

What Is Stoking Investor Interest in Ad Tech and Mar Tech?

January 17, 2019

Via: Adweek

The year 2018 was notable for the economic headwinds in the ad-tech sector. For many, the hardships stemmed from data privacy legislation in the guise of GDPR and how it furthered the growth of Silicon Valley’s giants in the space. […]


Big Data, Platforms&Software

Facebook Is Increasing Its Investment in Local Journalism

January 15, 2019

Via: Adweek

Facebook is expanding its investment in local journalism, setting aside millions of dollars to support “news programs, partnerships and content,” according to Campbell Brown, the company’s vp, global news partnerships. The money will include a $5 million endowment (matched by […]


Big Data, Platforms&Software

Q&A: Pinterest’s CMO Discusses How the Platform Is a Refuge on the Toxic Internet

January 14, 2019

Via: Adweek

Optimistic, uplifting, encouraging—these are words not often used to describe the internet. But that’s where Pinterest has carved out a sizable niche, which has grown to 250 million worldwide monthly users saving more than 175 billion ideas (about everything from […]


Big Data, Marketing Technologies, Mobile Marketing, Platforms&Software

Twitter’s MoPub Mobile Ad Platform Is Now Integrated With Pixalate, DoubleVerify

January 8, 2019

Via: Adweek

Twitter’s MoPub mobile advertising platform is teaming up with Pixalate and DoubleVerify to ensure the quality of traffic across its network. MoPub said in a blog post that it runs more than 1.5 trillion live auctions per month to fill […]


Big Data, Marketing Channels, Platforms&Software, Web Advertising

It’s Time to Create a Risk-Free, Open and Connected Advertising Environment

January 7, 2019

Via: Adweek

The airplane is a miracle of an invention. A trip from New York to London, once a week-long steamship journey, can be completed in just six hours. But even with the promise of speedy travel, would you ever buy a […]


Big Data, Customer Data, Platforms&Software

Hyper-Personalization: What It Is and Why You Need It in Your 2019 Marketing

January 3, 2019

Via: Convince and Convert

Close your eyes and think about the last time you had a personalized experience and how it made you feel. Maybe it was a personalized workout prepared for you at the gym, or the comfort of having your car automatically […]


Big Data, Platforms&Software

Instagram Is Testing Creator Accounts for Influencers and Others

December 14, 2018

Via: Adweek

Recognizing that traditional Instagram business profiles didn’t quite meet all the needs of influencers, public figures and other creators on the platform, the photo- and video-sharing network is now testing new Creator Accounts. A small test group currently has access […]


Big Data, Platforms&Software

Marketers Prioritize Personalization, Leverage AI, Turn to Numerous Data Sources: Report

December 13, 2018

Via: Chief Marketer

Marketers increasingly prioritize personalization, leverage the power of artificial intelligence (AI) and turn to numerous data sources to improve customer engagement, a new report has found. Challenges continue, including earning customer trust and respecting privacy, according to the Salesforce State […]


Big Data, Platforms&Software

Instagram Hires From Within to Fill Vacant Head of Product Role

December 10, 2018

Via: Adweek

When former vice president of product Adam Mosseri was promoted to head of Instagram at the beginning of October, no successor was named for his former role. That changed Monday when product management director Vishal Shah was tapped as head […]


Big Data, Platforms&Software

The Google My Business App Just Underwent a Facelift

November 14, 2018

Via: Adweek

Google introduced a revamped Google My Business application Wednesday with the hopes of simplifying connections between businesses and potential customers. Google My Business engineering manager Curtis Galloway said more than 9 billion connections between people and businesses occur on Google […]