Category: Platforms & Software

Big Data, Marketing Channels, Marketing Technologies, Mobile Marketing, Platforms & Software, Social Media Marketing

Facebook Adds New Features for Group Admins

December 14, 2020

Via: Adweek

Facebook will begin introducing several features for group administrators in the coming days. The social network is changing the format of topics for groups from tags to hashtags, giving admins and members a more familiar way to categorize and browse […]

Big Data, Platforms & Software

How to Restructure Google Ad Accounts Without Wiping out All Your Data

December 9, 2020

Via: Search Engine Journal

Account structure is always a fierce debate amongst PPC pros. We’re always chasing a campaign structure that will give us the best ROI on our time and money. So this month’s Ask Me Anything About PPC column answers a question […]

Big Data, Customer Data, Platforms & Software

Facebook buys omnichannel customer service startup Kustomer for reported $1B

December 1, 2020

Via: Mobile Marketer

The deal for Kustomer is the latest play by Facebook to better integrate messaging across its platforms and may help marketers — especially smaller businesses with fewer financial resources and technological know-how — to manage online conversations and improve their […]

Big Data, Platforms & Software

How Marketers Differentiate Ad-Supported Streaming Platforms, From Roku to Tubi

November 23, 2020

Via: Adweek

It’s been a banner year for the streaming video ecosystem, particularly for ad-supported platforms that are getting acquired and netting bigger audiences every month. As the advertising community works out how to best leverage the growing number of platforms, marketers […]

Big Data, Marketing Channels, Platforms & Software, Social Media Marketing

How TikTok’s uncertain future and COVID-19 are transforming influencer marketing

September 21, 2020

Via: Marketing Dive

Since July, influencers have prepared for a potential ban of TikTok in the U.S., with some testing rival platforms like Triller and Instagram Reels. Though there likely won’t be a mass exodus of creators from the popular social video app […]

Big Data, News, Platforms & Software

4 Noteworthy Lead Conversion Trends: Research and Charts

August 3, 2020

Via: Convince and Convert

With a myriad of marketing tactics at our disposal, cool marketing technology that can track performance and automate campaigns, and countless strategies and processes to optimize marketing, sometimes we can’t see the forest for the trees. For many marketers, we […]

Big Data, Platforms & Software

Release Notes: CRM + project management = Insightly’s new mobile app

July 23, 2020

Via: Marketing Land

With a client roster that tops over 25,000, including AT&T, Bloomberg and Bosch, CRM and marketing automation provider Insightly has introduced a new mobile app that combines features for enhanced project management and more secure data. To match demands of […]

Big Data, Customer Data, Platforms & Software

What’s behind the hype about Customer Data Platforms?

July 10, 2020

Via: Marketing Land

The global market for customer data platforms is expected to rise dramatically over the next few years. The CDP Institute pegged industry revenue for 2019 at $1 billion and it expects the sector to reach at least $1.3 billion in […]

Big Data, Platforms & Software

Boost in voice calls poses opportunities for marketers using call analytics platforms

June 1, 2020

Via: Marketing Land

While many expected the work-from-home revolution sparked by COVID-19 to result in higher- than-usual traffic on the internet, what has come as something of a surprise is the dramatic increase in the volume of voice calls. In late March, Verizon […]

Big Data, Platforms & Software

What are enterprise workflow and project management tools and how do they help marketers?

May 11, 2020

Via: Marketing Land

The Project Management Institute (PMI) defines a project as “a temporary endeavor undertaken to create a unique product, service or result. A project is temporary in that it has a defined beginning and end in time, and therefore defined scope […]