Category: Platforms & Software

January 26, 2023

Google strong-armed ecommerce marketers into Performance Max campaigns in 2022 by deprecating Smart Shopping and Local campaigns in favor of fewer levers and more AI-driven results. As I wrote in a column looking back on Google’s biggest 2022 moves, most […]

January 24, 2023

ICYMI, Microsoft has ambitious plans: to double the size of its ad business to $20 billion. So why is this big news? Google and Meta are showing signs of fading, making more room for emerging platforms like TikTok, Amazon and […]

January 24, 2023

Your clients trust you to create real results and hit KPIs that drive their businesses forward. Understanding the intricacies of how that works can be difficult, so it’s essential to demonstrate your progress and efforts. SEO reporting software showcases important […]

January 19, 2023

Google’s launch of Performance Max, a campaign type that replaced Smart Shopping, is forcing search marketers to rethink their Google Ads strategy. Performance Max provides a unified buying service to all Google placements by displaying ads across YouTube, Display, Search, […]

January 17, 2023

What Can ChapGPT Do? So what can ChatGPT do for you? For starters, it can help you generate ideas and content. Imagine producing more and higher-quality work in less time – that’s the power of ChatGPT. It can also streamline […]

January 12, 2023

Why You Should Track SEO Efforts With A CRM Imagine you do SEO for a project management software company. To generate leads, you do SEO and use paid advertising through Google, Facebook, and similar platforms. If you were just using […]

January 11, 2023

What Can You Do With ChatGPT? We’ve only begun tapping into the potential for using machine learning and artificial intelligence in SEO and marketing. ChatGPT is capable of participating in discussions and answering questions in a manner that’s very close […]

January 3, 2023

Setting Up The API Creating A Google Service Account The first step is to create a project or select one within your Google Service Account. Once this has been created, the next step is to select the + Create Service […]

January 3, 2023

Science fiction becomes a reality! We can now interact and use things we were used to seeing in movies daily. One of the recent revolutionary technologies is ChatGPT, which will change how we work A LOT! As a programmer, I […]

December 22, 2022

On July 1, 2023, standard Universal Analytics (UA) properties will stop processing data and Google Analytics users are being advised to migrate to Google Analytics 4 (GA4). It’s critical that you immediately integrate Google Analytics 4 with your site, though, […]

December 20, 2022

1. Google Ads: No More Expanded Text Ads While other platforms continue to add additional formats and options, Google continues to take away Search ad options slowly. While it was announced back in 2021, Google officially sunset Expanded Text Ads […]

December 16, 2022

A quick recap of major announcements The change that got the most attention (for good reason, which I’ll explain briefly) was Google sunsetting Expanded Text Ads. This forced advertisers toward Responsive Search Ads (RSAs), which the platform announced in August […]

December 12, 2022

ChatGPT is an artificial intelligence chatbot that can take directions and accomplish tasks like writing essays. There are numerous issues to understand before making a decision on how to use it for content and SEO. The quality of ChatGPT content […]

November 23, 2022

What Is R, And Why Is It Used For SEO? R is a package of free software and programming language developed by Robert Gentleman and Ross Ihaka in 1993. It is widely used by statisticians, bioinformaticians, and data miners to […]

November 21, 2022

Google may have a new shopping competitor on its hands. Shopify is testing a new feature in its app that allows customers to search across all merchants on the platform. How it works. The new “Search for anything” search box […]

November 18, 2022

Risk-taking is part of any marketer’s job. No strategy is guaranteed to work. I like to think of myself as a calculated risk-taker. Because I have TSA PreCheck and monitor my flight status from home, I arrive at the airport […]

November 16, 2022

B2B service firm Integrate has introduced several new features to its account-based marketing (ABM) suite. The new offerings, which are now part of Integrate’s Demand Acceleration Platform, will provide greater insight into cross-channel campaign performance by account while automating target […]

November 14, 2022

What is Mastodon? Mastodon describes itself as a “free, open-source decentralized social media platform.” Mastodon’s homepage It has microblogging features like Twitter but on a decentralized infrastructure named the fediverse (or federated universe). Although it sounds very much like Web3, […]

November 14, 2022

Reviewing competitor ads is an essential part of ad text creation or QA for any marketer. And after locating the ads, it is key to have a systematic approach to analyzing them. For paid search, this has historically been especially […]

November 14, 2022

The Google-mandated switch to Google Analytics 4 (GA4) is fast approaching. Most marketers grasp the GA4 basics, but there are still plenty of benefits and features of GA4 that are worth knowing. While there are many hidden wonders of GA4, […]