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Category: Platforms&Software


Big Data, Marketing Channels, Platforms&Software, Web Advertising

How Structured Data Enhances Local SEO

May 15, 2019

Via: Target Marketing

Structured data, also commonly referred to as schema, makes it easier for search engines to present beneficial results to users about local businesses. For example, consumers issuing a voice command like, “Find a restaurant near me,” through Alexa feeds back […]


Big Data, Platforms&Software

Snap Select Is Aimed at Giving Brands Access to Snapchat Discover’s Premium Shows

April 26, 2019

Via: Adweek

Snapchat will soon give brands a way to buy and reserve its six-second commercials during the most premium shows in its Snapchat Discover video destination. Snap Select, set to debut during the second quarter of the year, will enable brands […]


Big Data, Customer Data, Marketing Channels, Platforms&Software, Social Media Marketing

Getting ‘Facebook Sober’? What Marketers Should Know About Consumers’ Attitudes and Social Data

March 21, 2019

Via: Target Marketing

I thought I was pretty clever when someone told me they hadn’t been on Facebook in over a year and I said, “Wow, you’re one-year Facebook sober.” They laughed. The next day, another person said they’d been off for two […]


Big Data, Customer Data, Platforms&Software

How Brands Can Remain in Control of Their Ever-Increasing Data

February 18, 2019

Via: Adweek

Brand mergers and acquisitions often signal business growth and prosperity, but they don’t come without challenges. While many focus on the obvious aspects of M&A like shareholder value, areas like consolidating customer data and integrating IT systems, platforms and applications […]


Big Data, Platforms&Software

How to Navigate Between YouTube and Facebook Watch as a Video Content Creator

February 13, 2019

Via: Adweek

YouTube and Facebook Watch compete head-on. They compete for eyeballs and market share. But they also compete for talent—in the content creators producing videos for each platform. The problem is that they don’t play nicely together. Facebook’s algorithm actively de-emphasizes […]


Big Data, Customer Data, Platforms&Software

Legacy Data Rules Can Mean Big Risks for Marketers

February 1, 2019

Via: Target Marketing

It is very dangerous to forget about legacy data processing rules that may impact future marketing campaign performance. The only way to avoid this risk is to make sure someone with relevant experience is involved in planning and implementing big […]


Big Data, Marketing Technologies, Mobile Marketing, Platforms&Software

Facebook Created a Privacy and Data Use Business Hub

January 28, 2019

Via: Adweek

Facebook marked Data Privacy Day Monday by introducing a new Privacy and Data Use Business Hub, a one-stop shop for resources that businesses can use to ensure that they are protecting people’s information while on the Facebook platform. The Privacy […]


Big Data, Customer Data, Platforms&Software

What Is Stoking Investor Interest in Ad Tech and Mar Tech?

January 17, 2019

Via: Adweek

The year 2018 was notable for the economic headwinds in the ad-tech sector. For many, the hardships stemmed from data privacy legislation in the guise of GDPR and how it furthered the growth of Silicon Valley’s giants in the space. […]


Big Data, Platforms&Software

Facebook Is Increasing Its Investment in Local Journalism

January 15, 2019

Via: Adweek

Facebook is expanding its investment in local journalism, setting aside millions of dollars to support “news programs, partnerships and content,” according to Campbell Brown, the company’s vp, global news partnerships. The money will include a $5 million endowment (matched by […]


Big Data, Platforms&Software

Q&A: Pinterest’s CMO Discusses How the Platform Is a Refuge on the Toxic Internet

January 14, 2019

Via: Adweek

Optimistic, uplifting, encouraging—these are words not often used to describe the internet. But that’s where Pinterest has carved out a sizable niche, which has grown to 250 million worldwide monthly users saving more than 175 billion ideas (about everything from […]