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Category: Platforms & Software


Big Data, Marketing Channels, Platforms & Software, Social Media Marketing

20 Social Media Analytics Tools for Small Businesses

April 20, 2021

Via: Small Business Trends

Social media analytics tools are essential to measuring social media ROI — that is, your company’s return on investment from using social media. If you are a social media manager or own a small business, you are going to need […]


Big Data, Platforms & Software

TikTok-native publishers look to expand business on other platforms after building audiences

April 19, 2021

Via: Digiday

TikTok-native publishers like Flighthouse and SongPsych have reached a milestone in the maturity of a modern media company. Like the YouTube-native, Facebook-native, Instagram-native and Snapchat-native publishers that came before them, these outlets that have amassed large followings on the ByteDance-owned […]


Big Data, Platforms & Software

12 Best Ecommerce Platforms and Software for Your Online Store

April 15, 2021

Via: Small Business Trends

Besides having a brick-and-mortar shop, going online to offer your products and services comes with lots of opportunities for your business. An eCommerce platform is a software application that helps businesses sell products and services online. Ecommerce platforms also help […]


Big Data, Platforms & Software

Different experiences with free and freemium software trials

April 13, 2021

Via: Marketing Land

There are a number of hurdles to clear internally that make free trails hit-or-miss when businesses are updating their martech stack. In disruptive times like these, however, organizations are looking to evolve and further transform their digital capabilities. When are […]


Big Data, Content & SEO, Marketing Channels, Platforms & Software

How to Boost the Performance of Every Blog Article You Write

April 12, 2021

Via: Convince and Convert

Are you satisfied with how your content is performing? Few content creators will answer “yes” to this, and understandably so. At least half of digital content goes unnoticed, and even those articles that do drive some clicks still leave us […]


Big Data, Platforms & Software

Automate and Enhance Your Brand Design With This Award-Winning Tool

April 7, 2021

Via: Entrepreneur

Building a brand is challenging, especially if your expertise lies outside of marketing. Hiring copywriters and designers to help hone your brand’s message and look gets expensive quickly, which is an issue when building a company from the ground up. […]


Big Data, Content & SEO, Marketing Channels, Platforms & Software

Google Search Console adds regular expression support and more data filtering to Performance reports

April 7, 2021

Via: Search Engine Land

Google announced a couple improvements to the Google Search Console performance reports this morning. The improvements include support for regular expressions within the filters of the performance reports and also the comparison mode has improved its data filtering. Regular expressions. […]


Big Data, Platforms & Software

Google vs. Microsoft Bing: A Detailed Comparison of Two Search Engines

April 2, 2021

Via: Search Engine Journal

When it comes to optimizing a website, SEO professionals typically focus on Google. After all, it’s the world’s most popular search engine. But what about Microsoft Bing? Is it worth optimizing your site for, as well? Let’s see how these […]


Big Data, Platforms & Software

This AI-Enhanced Copywriting Tool for Marketing and Sales Can Help Save You Time and Money

March 23, 2021

Via: Entrepreneur

Good copywriting is essential to scaling your business. Just think of all the ads, landing pages, product descriptions, and more that you create every single day. These bits of text tell your brand’s story, help customers better understand your products, […]


Big Data, Marketing Channels, Platforms & Software, Social Media Marketing

Enterprise Social Media Marketing Platform Features

March 10, 2021

Via: Martech Zone

If you’re a large organization, there are typically six critical aspects of enterprise software that you always need: Account Hierarchies – perhaps the most requested feature of any enterprise platform is the ability to build account hierarchies within the solution. […]