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Category: Platforms & Software


Big Data, Platforms & Software

3 Tips for Switching Your Platform to First-Price Auctions

November 15, 2019

Via: Adweek

Last month Google rolled out first-price auctions, which—because they are Google—means that now everyone else will follow suit. First-price will be the universal method for the $48 billion programmatic market. To provide some perspective, that’s the same size as organic […]


Big Data, Marketing Technologies, Mobile Marketing, Platforms & Software

How These 3 Brands Are Using Chatbots to Forge Stronger Relationships With Consumer

November 5, 2019

Via: Adweek

It may seem like chatbots are designed to make us go crazy at times. But new research from Publicis Media shows that the ones that are genuinely helpful are moving the needle for brands in positive ways. “When a brand […]


Big Data, Platforms & Software

Snapchat: Here’s How to Share Content From Reddit in a Post

October 23, 2019

Via: Adweek

Snapchat recently added the ability for users to share posts from Reddit directly to the Snapchat camera, so that those posts can be shared with friends and followers on the photo- and video-sharing platform. Our guide will show you how […]


Big Data, Platforms & Software

Facebook Wants to Know the Apps You Download and Delete

October 21, 2019

Via: Adweek

Whether you’re deleting an app that’s buggy, draining your battery or taking up too much precious phone space, Facebook wants to know. According to archived developer documents from the company and confirmation from multiple sources with knowledge of Facebook’s internal […]


Big Data, Platforms & Software

Twitter and YouTube Rethink Verification, Causing Problems for Content Creators and Brands

October 21, 2019

Via: Adweek

The coveted checkmark debuted on social media profiles when Twitter introduced its verification process in 2009, but 10 years later, users are still trying to reach an understanding of how the process works for some platforms. The latest flare-up was […]


Big Data, Marketing Channels, Platforms & Software, Social Media Marketing

Facebook Likes, Even on Ads, Disappear in Australia — US Next?

October 14, 2019

Via: Target Marketing

Marketers won’t enjoy seeing Facebook likes disappear, both on their ads and on user content. That may happen, though, if a test occurring in Australia meets the social media giant’s expectations. But if likes disappear in the U.S., marketers may […]


Big Data, Marketing Technologies, Mobile Marketing, Platforms & Software

Facebook Kicks Off Its Stories Can Do It Campaign

September 23, 2019

Via: Adweek

Facebook’s new global cross-platform campaign, which kicked off Monday, is aimed at telling the story of, well, Stories across Instagram, Facebook and Messenger. The social network said 62% of respondents to a survey it commissioned from Ipsos became more interested […]


Big Data, Marketing Technologies, Mobile Marketing, Platforms & Software

Pinterest Unveils Shop the Look Ads, Retooled Business Profiles

September 23, 2019

Via: Adweek

Pinterest introduced several updates Monday with the aim of promoting shopping via its platform: Shop the Look ads in a new collections format for its mobile applications, a revamped business profile and the expansion of catalogs and shopping ads to […]


Big Data, Platforms & Software

Shopify Is Now Open to CBD Retailers

September 17, 2019

Via: Adweek

With the CBD market expected to become a $22 billion industry by 2022, it was only a matter of time before the U.S.’s third largest shopping site, Shopify, allowed hemp and hemp-derived CBD products onto its platform. Shopify announced that, […]


Big Data, Marketing Channels, Platforms & Software, Social Media Marketing

How Facebook Watch Is Making Streaming Social and More From NewFronts West Day 2

September 13, 2019

Via: Adweek

With splashy OTT offerings from Disney, Apple, WarnerMedia and NBCUniversal about to roll out, Facebook Watch execs touted its massive reach in the streaming space with a daily global audience of 140 million. The publisher was among a quieter Day […]