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Category: Platforms & Software


Big Data, Marketing Channels, Platforms & Software, Web Advertising

Retailer Media Networks Are Coming, but Where Are They Coming From?

January 14, 2020

Via: Adweek

Like so many changes in commerce to date, the rise of retailer media networks can be traced back to Amazon. The ecommerce giant introduced its media business in 2012 as it sought to monetize its own properties. And, along the […]


Big Data, Customer Data, Platforms & Software

Microsoft Wants to Help Retailers Build Media Businesses

January 10, 2020

Via: Adweek

Five months after its acquisition of vendor marketing platform PromoteIQ, Microsoft has announced a new self-service marketing platform for retailers and brands with the catchy name Microsoft PromoteIQ. The platform will help retailers manage digital marketing campaigns from brands trying […]


Big Data, Marketing Channels, Platforms & Software, Social Media Marketing

Instagram Adds Several Features for Business Accounts

January 2, 2020

Via: Adweek

Instagram released a host of new and updated features for businesses as 2019 came to a close. The Facebook-owned photo- and video-sharing network said in a blog post that its new growth insights enable administrators of business accounts to easily […]


Big Data, Platforms & Software

Direct Supply Paths Are Becoming Standard Practice in Programmatic

December 20, 2019

Via: Target Marketing

In programmatic, the advertising industry has lost the value of direct relationships. The rapid expansion of the ecosystem resulted in a chaotic web of platforms and providers, with countless intermediaries between the brands who buy ad space and the publishers […]


Big Data, Platforms & Software

Report: Facebook and Messenger Were the Most Downloaded Apps of the Decade

December 16, 2019

Via: Adweek

Mobile data and analytics company App Annie took a look at the biggest applications of 2019, as well as the biggest apps of the decade. Looking at worldwide iOS and Android downloads combined, App Annie found that Facebook Messenger was […]


Big Data, Marketing Channels, Platforms & Software, Social Media Marketing

Facebook Details Its Efforts to Keep Counterfeit Goods Off Its Platform

November 22, 2019

Via: Adweek

Facebook said in the Transparency Report for the first half of 2019, released earlier this month, that it removed 462,400 pieces of content from Facebook in response to 62,300 reports about counterfeit goods and 359,000 from Instagram in response to […]


Big Data, Platforms & Software

3 Tips for Switching Your Platform to First-Price Auctions

November 15, 2019

Via: Adweek

Last month Google rolled out first-price auctions, which—because they are Google—means that now everyone else will follow suit. First-price will be the universal method for the $48 billion programmatic market. To provide some perspective, that’s the same size as organic […]


Big Data, Marketing Technologies, Mobile Marketing, Platforms & Software

How These 3 Brands Are Using Chatbots to Forge Stronger Relationships With Consumer

November 5, 2019

Via: Adweek

It may seem like chatbots are designed to make us go crazy at times. But new research from Publicis Media shows that the ones that are genuinely helpful are moving the needle for brands in positive ways. “When a brand […]


Big Data, Platforms & Software

Snapchat: Here’s How to Share Content From Reddit in a Post

October 23, 2019

Via: Adweek

Snapchat recently added the ability for users to share posts from Reddit directly to the Snapchat camera, so that those posts can be shared with friends and followers on the photo- and video-sharing platform. Our guide will show you how […]


Big Data, Platforms & Software

Facebook Wants to Know the Apps You Download and Delete

October 21, 2019

Via: Adweek

Whether you’re deleting an app that’s buggy, draining your battery or taking up too much precious phone space, Facebook wants to know. According to archived developer documents from the company and confirmation from multiple sources with knowledge of Facebook’s internal […]