Category: Platforms & Software

Big Data, Marketing Channels, Platforms & Software, Social Media Marketing

How TikTok’s uncertain future and COVID-19 are transforming influencer marketing

September 21, 2020

Via: Marketing Dive

Since July, influencers have prepared for a potential ban of TikTok in the U.S., with some testing rival platforms like Triller and Instagram Reels. Though there likely won’t be a mass exodus of creators from the popular social video app […]

Big Data, News, Platforms & Software

4 Noteworthy Lead Conversion Trends: Research and Charts

August 3, 2020

Via: Convince and Convert

With a myriad of marketing tactics at our disposal, cool marketing technology that can track performance and automate campaigns, and countless strategies and processes to optimize marketing, sometimes we can’t see the forest for the trees. For many marketers, we […]

Big Data, Platforms & Software

Release Notes: CRM + project management = Insightly’s new mobile app

July 23, 2020

Via: Marketing Land

With a client roster that tops over 25,000, including AT&T, Bloomberg and Bosch, CRM and marketing automation provider Insightly has introduced a new mobile app that combines features for enhanced project management and more secure data. To match demands of […]

Big Data, Customer Data, Platforms & Software

What’s behind the hype about Customer Data Platforms?

July 10, 2020

Via: Marketing Land

The global market for customer data platforms is expected to rise dramatically over the next few years. The CDP Institute pegged industry revenue for 2019 at $1 billion and it expects the sector to reach at least $1.3 billion in […]

Big Data, Platforms & Software

Boost in voice calls poses opportunities for marketers using call analytics platforms

June 1, 2020

Via: Marketing Land

While many expected the work-from-home revolution sparked by COVID-19 to result in higher- than-usual traffic on the internet, what has come as something of a surprise is the dramatic increase in the volume of voice calls. In late March, Verizon […]

Big Data, Platforms & Software

What are enterprise workflow and project management tools and how do they help marketers?

May 11, 2020

Via: Marketing Land

The Project Management Institute (PMI) defines a project as “a temporary endeavor undertaken to create a unique product, service or result. A project is temporary in that it has a defined beginning and end in time, and therefore defined scope […]

Big Data, Marketing Channels, Platforms & Software, Social Media Marketing

Snapchat’s Biggest Advertiser Is… TikTok

March 13, 2020

Via: Adweek

While Snapchat and TikTok compete for the attention of young mobile-first audiences, Snapchat has also been happy to take the upstart streamer’s ad dollars. So much so that, according to the ad sales intelligence company MediaRadar, TikTok is the single […]

Big Data, Marketing Channels, Platforms & Software, Social Media Marketing

TikTok Marketing Influencer Interest Grows in Concert With Ads

February 17, 2020

Via: Target Marketing

TikTok’s for-now-unregulated environment makes it popular with Gen Z and the advertisers who are trying to reach the generation, which explains why interest in TikTok marketing influencers grew by nearly 3,000% during the past year. The social video platform also […]

Big Data, Marketing Channels, Platforms & Software, Web Advertising

Retailer Media Networks Are Coming, but Where Are They Coming From?

January 14, 2020

Via: Adweek

Like so many changes in commerce to date, the rise of retailer media networks can be traced back to Amazon. The ecommerce giant introduced its media business in 2012 as it sought to monetize its own properties. And, along the […]

Big Data, Customer Data, Platforms & Software

Microsoft Wants to Help Retailers Build Media Businesses

January 10, 2020

Via: Adweek

Five months after its acquisition of vendor marketing platform PromoteIQ, Microsoft has announced a new self-service marketing platform for retailers and brands with the catchy name Microsoft PromoteIQ. The platform will help retailers manage digital marketing campaigns from brands trying […]