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Category: Platforms&Software


Big Data, Platforms&Software

The Google My Business App Just Underwent a Facelift

November 14, 2018

Via: Adweek

Google introduced a revamped Google My Business application Wednesday with the hopes of simplifying connections between businesses and potential customers. Google My Business engineering manager Curtis Galloway said more than 9 billion connections between people and businesses occur on Google […]


Big Data, Platforms&Software

The Easiest Part of Building Websites

November 5, 2018

Via: Target Marketing

I was recently in a meeting with a prospective client. We’d made it to the final cut: just us and one other firm still being considered. During that meeting, I mentioned that my job building websites was easy, which got […]


Big Data, Platforms&Software

Big Data is Great, but Don’t Overlook the Power of Small Data

November 2, 2018

Via: Chief Marketer

Big data continues to capture the imaginations—and budgets—of brand marketers across industries, but should it? Certainly the ability to harness huge data sets, collect vast ranges of data types in real-time, and mine that data for insights can yield profound […]


Big Data, Platforms&Software

Building Engines Leverages Original Research for Thought Leadership

October 31, 2018

Via: Chief Marketer

A first of its kind industry benchmark study is serving as the cornerstone of a B2B thought leadership strategy for software company Building Engines. The Boston-based firm is a SaaS provider for the commercial real estate industry, offering maintenance and […]


Big Data, Platforms&Software

MediaMath Promises 100% Viewable, Fraud-Free Impressions Across Mobile, Online and OOH

October 30, 2018

Via: Adweek

Blockchain is making its way to the ad-tech sector. Today, MediaMath rolled out the beta version of what it’s calling Guaranteed Viewable Market through a partnership with Underscore CLT, a startup that professes to use blockchain technology to better illuminate […]


Big Data, Marketing Channels, Platforms&Software, Social Media Marketing

Should Facebook Limit Its Targeting Options for Job Ads to Prevent Discrimination?

October 24, 2018

Via: Adweek

Facebook has been under steady fire over data breaches, misuse of personal data, improper reporting of video ad metrics, fake news and the use of its platform to influence the 2016 U.S. presidential election. So, what if the social network […]


Big Data, Platforms&Software

3 Ways Marketers Can Use Content Data to Attract Their Target Audience

October 1, 2018

Via: Adweek

Marketers are scrambling right now. They’re rushing to find new data points for targeting to increase return on ad spend. GDPR has played a significant role in why, but it’s more than likely just the beginning of the data privacy […]


Big Data, Platforms&Software

Despite the Exodus of Teenage Users, Facebook Remains the Optimal Platform for Ad Spend

September 28, 2018

Via: Adweek

Is Facebook losing its luster? eMarketer seems to think so—at least when considering the platform’s projected decline in the growth of its teenage user base. With Snapchat’s number of adolescent users on the rise, advertisers previously married to Facebook are […]


Big Data, Platforms&Software

LinkedIn Further Integrates With ‘Corporate Sibling’ Microsoft Office 365

September 26, 2018

Via: Adweek

LinkedIn announced two new additions to its integration with Microsoft Office 365, building upon last September’s integration of LinkedIn profile cards and Microsoft Office 365 profile cards. Director of product Liz Li revealed in a blog post that insights from […]


Big Data, Platforms&Software

3 Steps to Move Toward a More Data-Ready Organization

September 19, 2018

Via: Adweek

When it comes to getting in shape, you don’t merely go to a gym for a month, get up to speed and stay fit forever. We all know that if you want to continue being healthy, you have to keep […]