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Category: Platforms & Software


Big Data, Marketing Channels, Platforms & Software, Social Media Marketing

How Facebook Watch Is Making Streaming Social and More From NewFronts West Day 2

September 13, 2019

Via: Adweek

With splashy OTT offerings from Disney, Apple, WarnerMedia and NBCUniversal about to roll out, Facebook Watch execs touted its massive reach in the streaming space with a daily global audience of 140 million. The publisher was among a quieter Day […]


Big Data, Customer Data, Platforms & Software

How the Right Data Technology Can Fuel Your Organic Sales Growth

September 11, 2019

Via: Target Marketing

We’re all on a quest for organic sales growth. We all want to find ways to increase our conversion rate, improve our customer lifetime value, expand into adjacent markets, and launch new products successfully. The problem is there are more […]


Big Data, Marketing Technologies, Mobile Marketing, Platforms & Software

Twitter Just Made a 6-Second Video Bid Unit Available to Advertisers

August 19, 2019

Via: Adweek

Can brands get their messages across in six seconds of video? Twitter’s newest ad offering will enable them to find out. A six-second video bid unit is now available to advertisers globally, and the  said this new option gives brand […]


Big Data, Customer Data, Platforms & Software

Company Data Opens the Door to Data Business Success

August 7, 2019

Via: Target Marketing

The hype around creating data businesses is at an all-time high in the B2B media sector. With display ad revenue falling off a cliff and lead-gen business models becoming more challenged, there is a clear focus to diversify digital revenue […]


Big Data, Marketing Technologies, Other Technologies, Platforms & Software

Advertisers Need to Focus on People and Drop the Excessive Use of Algorithms

August 5, 2019

Via: Adweek

My head is cluttered with hordes of information. Big Data is in full effect. Every time I attend a meeting, conference or business briefing, everyone seems so hellbent on spewing forth all the data they have ever learned in their […]


Big Data, Customer Data, Platforms & Software

Level Up Your Customer Experience to Omnichannel

July 30, 2019

Via: Target Marketing

A recent Forbes article declares omnichannel is dead. But for the majority of retailers it’s only just beginning to come to life. Retailers understand the importance of seamless customer interactions. In fact, the majority of respondents in Gartner’s Retail Tech […]


Big Data, Platforms & Software

Before VidCon, Facebook Tweaks Monetization Options for Content Creators

July 9, 2019

Via: Adweek

Facebook is rolling out several updated features for people and organizations who publish original content on the platform to help them earn money from advertising and branded content or drum up monetary support from their fans. The new tools, which […]


Big Data, Platforms & Software

Facebook Watch Is Rolling Out New Features, Monetization Options and Shows

June 12, 2019

Via: Adweek

Are people really watching Facebook Watch? Yes, according to the social network, which said Wednesday that 720 million people per month spend at least one minute on its video destination, and 140 million people do so daily, with those daily […]


Big Data, Platforms & Software

Despite Algorithm Disruptions, Publishers Still Prioritize Facebook for Paid Social Campaigns

June 5, 2019

Via: Adweek

Even as Facebook algorithm changes continue to disrupt how publishers’ content is prioritized in news feeds, traditional and digital news outlets are still turning to the platform over its other social media rivals for their own paid social campaigns, according […]


Big Data, Marketing Channels, Platforms & Software, Web Advertising

How Structured Data Enhances Local SEO

May 15, 2019

Via: Target Marketing

Structured data, also commonly referred to as schema, makes it easier for search engines to present beneficial results to users about local businesses. For example, consumers issuing a voice command like, “Find a restaurant near me,” through Alexa feeds back […]