Category: Platforms&Software

May 15, 2019

Structured data, also commonly referred to as schema, makes it easier for search engines to present beneficial results to users about local businesses. For example, consumers issuing a voice command like, “Find a restaurant near me,” through Alexa feeds back […]

April 26, 2019

Snapchat will soon give brands a way to buy and reserve its six-second commercials during the most premium shows in its Snapchat Discover video destination. Snap Select, set to debut during the second quarter of the year, will enable brands […]

March 21, 2019

I thought I was pretty clever when someone told me they hadn’t been on Facebook in over a year and I said, “Wow, you’re one-year Facebook sober.” They laughed. The next day, another person said they’d been off for two […]

February 18, 2019

Brand mergers and acquisitions often signal business growth and prosperity, but they don’t come without challenges. While many focus on the obvious aspects of M&A like shareholder value, areas like consolidating customer data and integrating IT systems, platforms and applications […]

February 13, 2019

YouTube and Facebook Watch compete head-on. They compete for eyeballs and market share. But they also compete for talent—in the content creators producing videos for each platform. The problem is that they don’t play nicely together. Facebook’s algorithm actively de-emphasizes […]

February 1, 2019

It is very dangerous to forget about legacy data processing rules that may impact future marketing campaign performance. The only way to avoid this risk is to make sure someone with relevant experience is involved in planning and implementing big […]

January 28, 2019

Facebook marked Data Privacy Day Monday by introducing a new Privacy and Data Use Business Hub, a one-stop shop for resources that businesses can use to ensure that they are protecting people’s information while on the Facebook platform. The Privacy […]

January 17, 2019

The year 2018 was notable for the economic headwinds in the ad-tech sector. For many, the hardships stemmed from data privacy legislation in the guise of GDPR and how it furthered the growth of Silicon Valley’s giants in the space. […]

January 15, 2019

Facebook is expanding its investment in local journalism, setting aside millions of dollars to support “news programs, partnerships and content,” according to Campbell Brown, the company’s vp, global news partnerships. The money will include a $5 million endowment (matched by […]

January 14, 2019

Optimistic, uplifting, encouraging—these are words not often used to describe the internet. But that’s where Pinterest has carved out a sizable niche, which has grown to 250 million worldwide monthly users saving more than 175 billion ideas (about everything from […]