Big Data, Platforms & Software
June 23, 2022
Via: Marketing DiveTwitter’s partnership with Shopify, whose customer base last year grew from 1.7 million to more than 2 million merchants, gives marketers another tool to support their e-commerce efforts. Those marketers include online merchants, newer digitally native brands or more traditional […]
Big Data, Content & SEO, Marketing Channels, Platforms & Software
June 20, 2022
Via: Search Engine JournalCreating relevant, engaging, original content for your audience on a regular schedule is a necessary aspect of any content marketing strategy. The more content you create, the more keywords your website is going to rank for in search results, and […]
Big Data, Content & SEO, Marketing Channels, Platforms & Software
June 13, 2022
Via: Search Engine JournalHaving a strong technical infrastructure helps search engines crawl and index your content. By improving the technical aspects of a website – such as site structure, file compression, and load time – technical SEO can help boost your website’s visibility […]
Big Data, Platforms & Software
May 31, 2022
Via: Search Engine JournalIf you’re an enterprise-level marketer, it can be tough to operate and scale ad campaigns. You’ve also likely heard, and maybe are even using, Google’s enterprise suite of tools like Display & Video 360 (DV360) and Campaign Manager 360. Google […]
Big Data, Platforms & Software
May 27, 2022
Via: Marketing DiveInstacart’s new ad products attempt to remove some friction for CPG brands and spur users to increase their basket size while browsing the app. Consumers are already on the platform to buy groceries and other goods and may be receptive […]
Big Data, Platforms & Software
May 6, 2022
Via: Search Engine JournalAffiliate marketing has been experiencing explosive growth in recent years, so it’s essential now more than ever for brands to run affiliate programs of their own. It involves brands hiring affiliates to promote their products and services and rewarding them […]
Big Data, Platforms & Software
April 7, 2022
Via: Search Engine JournalThe digital marketing industry is constantly changing, and if you feel like you’re being challenged to do more with less, you’re not alone. Marketers need tools more than ever to automate repetitive tasks, augment our skills, collaborate more effectively, and […]
Big Data, Platforms & Software
April 5, 2022
Via: Search Engine JournalGoogle announced a breakthrough in the effort to create an AI architecture that can handle millions of different tasks, including complex learning and reasoning. The new system is called the Pathways Language Model, referred to as PaLM. PaLM is able […]
Big Data, Platforms & Software
March 31, 2022
Via: Marketing DiveGoogle created the Retail Search feature to address inadequate searches that lead to cart abandonment on e-commerce sites. The tech giant conducted a survey with the Harris Poll indicating that 94% of U.S. consumers quit a shopping session due to […]
Big Data, Platforms & Software
March 23, 2022
Via: Search Engine JournalShopify is a powerful tool online retailers can use to build and grow their businesses. In addition to Google Analytics (if set up), Shopify Analytics has powerful reporting to help direct-to-consumer retailers gauge their site/business performance and guide future optimizations. […]