Even experienced PPC advertisers can struggle with bid strategies in Google Ads.
There are over half a dozen options, each serving different objectives and use cases. You can easily lose track of when to use what.
Each bid strategy gives Google’s systems a different mandate around spend, target metrics and profit. Media buyers constantly bounce from one bid strategy to the next, and it’s not uncommon for a campaign to switch between strategies depending on where it’s at in the lifecycle.
