Instagram shed light on why your posted videos may not be reaching all of your followers on the platform.
Adam Mosseri, head of Instagram, explained that “nobody” reaches every single one of their followers due to two primary reasons:
- Many of your followers may not open the app on the particular day you published your new content.
- Those followers who do log into the app that day are presented with far more posts than they have time to scroll through on Instagram. As a result, they may not scroll down far enough to see every post.
