Google announced several new advertising initiatives to help brands capitalize on YouTube Shorts, the company’s short-form video platform.
In a blog post, Google unveiled YouTube Select Shorts, a curated content lineup where advertisers can place Shorts ads alongside popular videos.
The announcement comes as YouTube Shorts surpassed two billion monthly logged-in users and 70 billion daily views globally, with viewership on connected TVs jumping over 100% in the first nine months of 2023.
