Google is emailing advertisers to notify them it will soon begin automatically pausing low-activity keywords.
According to the email, positive keywords in search ad campaigns will be considered low-activity if they haven’t generated impressions in over a year.
This change is designed to help advertisers focus on valuable keywords rather than clutter their accounts with underperforming keywords.
Google’s Email To Advertisers
In an email circulated to advertisers, Google states:
