Content & SEO, Marketing Channels
April 25, 2024
Via: Search Engine LandFor a long time, optimizing webpages to rank for a single targeted keyword was a common SEO tactic. Marketers would carefully select a high-value keyword and optimize content and on-page elements to rank well for that term. However, this hyper-focused […]
Content & SEO, Marketing Channels
April 24, 2024
Via: Search Engine JournalChatGPT is a game changer in the field of SEO. This powerful language model can generate human-like content, making it an invaluable tool for SEO professionals. However, the prompts you provide largely determine the quality of the output. To unlock […]
Content & SEO, Marketing Channels, Social Media Marketing
April 23, 2024
Via: Search Engine LandTikTok is no longer just an entertainment platform – it has rapidly evolved into a powerful search engine, particularly for the younger generation. With a staggering 74% of Gen Z using TikTok as their go-to search platform in 2024, brands […]
Content & SEO, Marketing Channels
April 22, 2024
Via: Search Engine LandRebranding happens when companies grow or face big PR problems. As a marketer and SEO expert, you’ll deal with it due to acquisitions, executive decisions or investor demands. Regardless of the reason, traffic will drop when things go wrong. But […]
Content & SEO, Marketing Channels
April 22, 2024
Via: Search Engine LandMeta AI answers now may include Google Search results, making this the first AI assistant to include search results from both Google and Microsoft. That said, I’ve yet to find a query that triggered Google Search results. Meta AI launched […]
Content & SEO, Marketing Channels
April 17, 2024
Via: Search Engine JournalIf you own a local business, it’s quickly becoming imperative to understand Google’s new Search Generative Experience (SGE) and how to adjust your local SEO strategies to maintain and even enhance your presence for optimal visibility, traffic, and revenue. The […]
Content & SEO, Marketing Channels
April 16, 2024
Via: Search Engine JournalToday’s Ask an SEO question comes from Ines, who asks: “Can we go over how/if keyword optimization will change (after the Helpful Content update)?” Great question, and one that gets asked a lot, especially when sites get penalized, remain stagnant, […]
Content & SEO, Marketing Channels
April 15, 2024
Via: Search Engine JournalSearch marketing is a unique aspect of digital marketing in that it requires multiple skills and “hats” to wear if you want to have a person or team manage it from end to end. SEO, especially, requires more disciplines than […]
Big Data, Platforms & Software
April 11, 2024
Via: Search Engine JournalGoogle and Alphabet’s CEO Sundar Pichai sat down for a discussion on AI that inevitably focused on the future of search. He explained his of search and the role of websites, insisting that the only thing different is the technology. […]
Content & SEO, Marketing Channels
April 10, 2024
Via: CMIA massive change is coming to search. As Google experiments with AI in its standard search results and its Search Generative Experience (SGE), marketers must understand how to adapt their content strategies for new AI-impacted search experiences. Since 2023, Google […]
Content & SEO, Marketing Channels, Marketing Technologies, Mobile Marketing
April 8, 2024
Via: Search Engine JournalOver the years, search engines have encouraged businesses to improve the mobile experience on their websites. Today, all websites should be mobile-first. Google prioritizes the mobile versions of websites when indexing them for mobile and desktop. Mobile has gone from […]
Content & SEO, Marketing Channels
April 8, 2024
Via: Search Engine LandAs an agency, consultant or in-house provider, delivering quality is a top priority. But what exactly defines a “quality” SEO service? Is it solely about achieving results? Or are there other important factors to consider? This checklist outlines key elements […]
Content & SEO, Marketing Channels
April 5, 2024
Via: Search Engine JournalWith the expansion of generative AI and its integration into most SEO workflows and processes, coupled with the significant impact of layoffs in the tech sector, one has to ponder: is AI poised to replace all of our jobs? In […]
April 4, 2024
Via: Search Engine JournalResearch by BrightEdge shows that traffic is surging to Perplexity and where the opportunities lie for optimizing for traffic, particularly for ecommerce . What Is Perplexity AI? Perplexity is a self-described Answer Engine founded by researchers and engineers from OpenAI, […]
Content & SEO, Marketing Channels
April 3, 2024
Via: Search Engine LandThe March 2024 updates have severely impacted the search engine results pages (SERPs). Within days of the updates going live, Google issued manual actions that resulted in websites being deindexed. Google said it will remove 40% of low-quality, unoriginal content, […]
Content & SEO, Marketing Channels
April 1, 2024
Via: Search Engine JournalContent continues to sit atop the list of priorities in most marketing strategies, and there is plenty of evidence to support the reasoning. Simply put, content marketing is crucial to any digital marketing strategy, whether running a small local business […]
Content & SEO, Marketing Channels
March 29, 2024
Via: Search Engine LandDoes it ever feel like your SEO recommendations and projects get lost in the shuffle or deprioritized by other teams? If you work in-house, you’ve likely experienced the “fear of missing out” (FOMO) when it comes to getting your optimization […]
Content & SEO, Marketing Channels
March 27, 2024
Via: CMIThree trending SEO shockwaves could shake marketers to their core vitals. But don’t panic. You can still use search to drive engagement and traffic. You just need to revisit your SEO strategy to prevent your valuable content from getting buried […]
Content & SEO, Marketing Channels
March 25, 2024
Via: Search Engine Journal2023 was a breakout year for artificial intelligence (AI), and 2024 does not show any sign of slowing down. Generative AI features became a part of the user interfaces of top search engines, social media networks, advertising platforms, productivity software, […]
Content & SEO, Marketing Channels
March 20, 2024
Via: Search Engine JournalIf your business isn’t building quality backlinks, you’re not increasing prominence. If you’re not increasing prominence, you’re missing one of the fundamental criteria to rank higher in the search engine results pages (SERPs). As Google shares, prominence is based on […]