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Tag: SEO


Content & SEO, Marketing Channels

SEO ROI: How To Ensure Performance Tracking Matches Goals

November 30, 2022

Via: Search Engine Journal

Top 3 SEO Metrics As will be seen, the relative importance of individual SEO metrics varies between in-house, agency, and freelance SEO pros who responded to the survey. But the top three SEO campaign goals and KPIs (key performance indicators) […]


Content & SEO, Marketing Channels

Is Fresh Content A Google Ranking Factor?

November 30, 2022

Via: Search Engine Journal

The Claim: Fresh Content As A Ranking Factor The speculation that fresh content may be a ranking factor began in response to a few major Google updates and has snowballed into quite the claim. The idea behind “fresh content” started […]


Content & SEO, Marketing Channels

How to create long-form content that ranks, gets read and converts

November 30, 2022

Via: Search Engine Land

What is long-form content? Most consider long-form content to be over 1,000 words. It’s a content piece that goes in-depth, offers extra value for the reader and includes more research, insights, and information than a quick read. Long-form content should […]


Content & SEO, Marketing Channels

Biggest Challenges Facing SEO In 2023 [Survey Results]

November 29, 2022

Via: Search Engine Journal

Summary Of Report Findings When asked what were the biggest SEO challenges over the last 12 months, respondents stated: Lack of resources (14.9%). Strategy issues (12.3%). Scaling processes (11.9%). Pandemic-related issues (11.2%). Alignment with other departments (10.7%). Budget cuts fell […]


Content & SEO, Marketing Channels

Doorway pages: An SEO deep dive

November 29, 2022

Via: Search Engine Land

What are doorway pages? Google defines doorways as: “…sites or pages created to rank for specific, similar search queries. They lead users to intermediate pages that are not as useful as the final destination.” They also cite the following examples […]


Content & SEO, Marketing Channels

How To Improve SEO: Strategies To Try First

November 28, 2022

Via: Search Engine Journal

Structuring Your SEO Strategy Every project you include in your SEO strategy should have a clear outcome. There’s a useful framework that I like to call “PIE,” which stands for Protect, Improve, and Expand: Protect In pursuit of quick results, […]


Content & SEO, Marketing Channels

Is Using Google Analytics A Search Ranking Factor?

November 23, 2022

Via: Search Engine Journal

The Claim: Google Analytics As A Ranking Factor In Google’s How Search Works documentation, we can see that a webpage’s relevance is one of the many factors used to rank webpages. The most basic relevancy signal is that the content […]


Big Data, Content & SEO, Marketing Channels, Platforms & Software

An Introduction To Using R For SEO

November 23, 2022

Via: Search Engine Journal

What Is R, And Why Is It Used For SEO? R is a package of free software and programming language developed by Robert Gentleman and Ross Ihaka in 1993. It is widely used by statisticians, bioinformaticians, and data miners to […]


Content & SEO, Marketing Channels

Use this SEO forecasting template to gain insights for 2023

November 22, 2022

Via: Search Engine Land

SEO forecasting template for 2023: How to use the tool We’ve built a forecasting template that I’m happy to share with you here. Before we get started, note that: It’s view-only, so you’ll have to download your copy. The ranges […]


Content & SEO, Marketing Channels

7 Ways To Improve Local SEO & Attract New Business

November 22, 2022

Via: Search Engine Journal

1. Keep An Eye On Your Competitors’ Google Business Profile Q&As Google Business Profile (GBP) has a great function that can do wonders for growing new business – the questions and answers feature. If you use it well for your […]


Big Data, Platforms & Software

Shopify is testing a new universal search feature

November 21, 2022

Via: Search Engine Land

Google may have a new shopping competitor on its hands. Shopify is testing a new feature in its app that allows customers to search across all merchants on the platform. How it works. The new “Search for anything” search box […]


Content & SEO, Marketing Channels

How to choose the right content marketing agency

November 21, 2022

Via: Search Engine Land

What is a content marketing agency? A content marketing agency is an expert team that helps businesses plan, create, and execute a content marketing strategy. That team usually includes project and account managers, content strategists, content writers, editors, SEO experts, […]


Content & SEO, Marketing Channels

How To Write Great SEO Titles

November 18, 2022

Via: Search Engine Journal

A title is a reader’s first point of contact on a search engine result page (SERP) to a brand or site. But how important is it for SEO? I’ve always known that optimizing your titles is essential, but there’s more […]


Content & SEO, Marketing Channels

Domain Authority: Is It A Google Ranking Factor?

November 18, 2022

Via: Search Engine Journal

What Is Domain Authority? To understand whether Domain Authority is a part of the Google algorithm, first, we must understand what Domain Authority is. First, there is domain authority – the concept – and Domain Authority (DA), the metric by […]


Content & SEO, Marketing Channels

SEO For News: Complete Top Stories Keyword Research Guide

November 16, 2022

Via: Search Engine Journal

Before you click out of this article thinking, “not another keyword research guide,” let me tell you something I’ve learned first-hand from working with national news publishers: Keyword research for publishers is entirely different. The skills, processes, checklists, and tools […]


Content & SEO, Marketing Channels

How to reliably predict SEO success before publishing content

November 15, 2022

Via: Search Engine Land

Only the spammiest of spammy SEOs “guarantee” anything. “Guaranteed” first position rankings, “guaranteed” traffic estimates, and “guaranteed” ROI only live in the deepest, darkest pits of spammy LinkedIn InMails. And only the unsuspecting, naive, plus frankly ignorant businesses fall for […]


Content & SEO, Marketing Channels

SEO Tutorial For Beginners (7 Steps To Learn)

November 15, 2022

Via: Search Engine Journal

For many companies, their website can be their largest brand asset, which is why it needs to display authority, trust, and expertise. Optimizing your website to meet customer needs and display these characteristics makes up the fundamental process of SEO. […]


Big Data, Platforms & Software

Mastodon: The new way to connect with other SEO pros

November 14, 2022

Via: Search Engine Land

What is Mastodon? Mastodon describes itself as a “free, open-source decentralized social media platform.” Mastodon’s homepage It has microblogging features like Twitter but on a decentralized infrastructure named the fediverse (or federated universe). Although it sounds very much like Web3, […]


Content & SEO, Marketing Channels

The SEO career path: What it may look like and how to level up

November 11, 2022

Via: Search Engine Land

People outside of the world of marketing rarely know what SEO is or what the initialism even stands for. Within the industry, it’s a familiar term to all formidable marketers. Far less is SEO – search engine optimization – actually […]


Content & SEO, Marketing Channels

Is Bounce Rate A Google Ranking Factor?

November 11, 2022

Via: Search Engine Journal

Google search representatives have consistently and clearly stated that they do not use Google Analytics data to rank websites. But, there are discrepancies between what Google says and what SEOs believe. Despite Google’s public statements, some search marketers continue to […]