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Tag: SEO


Content & SEO, Marketing Channels

Agile SEO: A playbook for online brand management

June 14, 2024

Via: Search Engine Land

Have you ever been caught in the whirlwind of a personal or professional SEO project, overwhelmed by its complexities and unsure where to begin or what to focus on? Managing your online presence is crucial in digital marketing, where every […]


Content & SEO, Marketing Channels

Knowledge base SEO: A comprehensive guide

June 11, 2024

Via: Search Engine Land

Knowledge bases are powerful self-service features that improve customer satisfaction, enhance user experience and reduce customer support costs. The knowledge base can also be an SEO goldmine if given proper attention. Follow this guide to make your knowledge base a […]


Marketing Channels, Web Advertising

Google Ads rolls out new design to all markets on Aug. 30

June 10, 2024

Via: Search Engine Land

Google Ads is finalizing the rollout of its new design to all markets starting Aug. 30, retiring the old interface for desktop users. The big picture. First launched in 2023, the new Google Ads design overhauls how the product is […]


Content & SEO, Marketing Channels

4 key SEO lessons to avoid site launch disasters

May 31, 2024

Via: Search Engine Land

Site launches are arguably one of the most risky SEO endeavors. You can go from pure SEO bliss to catastrophe at the flip of a switch. I’m sure any experienced SEO you ask could tell you a site launch horror […]


Automation, Marketing Technologies

Why Brands Are Firing Basic Chatbots And Onboarding More Impactful Conversational Tools

May 30, 2024

Via: Martech Zone

Today, nearly every brand’s website features a chatbot to support customer interactions. But just because chatbots are widespread doesn’t mean they provide the best possible customer experience (CX). Many scripted chatbots are clunky, unhelpful, difficult to navigate, or all of […]


Content & SEO, Marketing Channels

Google Ads Now Being Mixed In With Organic Results

May 29, 2024

Via: Search Engine Journal

Google has an incentive to encourage users to click its sponsored ads – but this should not be to the detriment of user experience. This aspect of Search seems to have gone awry in recent years, with Google engaging in […]


Content & SEO, Marketing Channels

How important are backlinks for SEO in 2024?

May 24, 2024

Via: Search Engine Land

SEO today is more complex and challenging than at any other point. Once upon a time, not too long ago, links were the most important thing in SEO. But is that still true? This article will examine the significance of […]


Content & SEO, Marketing Channels

How To Use Header Tags: SEO Best Practices

May 22, 2024

Via: Search Engine Journal

Header tags are a fundamental element of web design and SEO, influencing user experience and search rankings. While often overlooked, these HTML tags provide a hierarchical structure to content, enhancing readability and navigation for human visitors. At the same time, […]


Content & SEO, Marketing Channels

Google To Prioritize AI Overviews Ads Over Organic Search

May 22, 2024

Via: Search Engine Journal

Speakers at Google’s Marketing Live event demonstrated how they will utilize user search queries and AI Overviews content to show interactive shopping ads that will push organic search results even lower, stating that Google is “focused on opening up new […]


Content & SEO, Marketing Channels

SEO Job Listings Reportedly Down 37% Year-Over-Year

May 21, 2024

Via: Search Engine Journal

Job listings for SEO roles dropped 37% in the first quarter of 2024 compared to last year. Analysis by specialty job board SEOJobs.com compiled data from over 80,000 job listings posted by 4,700 employers in 2023 and early 2024. The […]


Content & SEO, Marketing Channels

Learn SEO: A Blueprint From Beginner To Advanced

May 20, 2024

Via: Search Engine Journal

In today’s internet-driven world, having an online presence is a make-or-break necessity for businesses of all shapes and sizes. Billions of searches happen every day on search engines like Google and Bing. These search engines are the primary way people […]


Content & SEO, Marketing Channels

App: URL Encode and Decode

May 17, 2024

Via: Martech Zone

Data often travels embedded within uniform resource locators (URLs) to reach its destination. However, not all characters play well within URLs’ strict rules. URL encoding is a translator that ensures smooth communication between web browsers and servers. I built a […]


Editorial

Dominate Your Neighborhood Market with These Local SEO Strategies

May 15, 2024

Via: Caitlin Simmons

Many small businesses can feel like their one storefront may not stand a chance against the bigger organizations out there. However, if you’re a shop opener and you want to make a massive impact in your community, local SEO is […]


Content & SEO, Marketing Channels

New Google Search AI features to help you plan, research and learn

May 14, 2024

Via: Search Engine Land

Google is adding new AI-powered search features to Google Search and in Google Search Labs, in addition to rolling out AI Overviews to searchers in the U.S. this week. The new AI-powered features include the ability to adjust AI Overviews, […]


Content & SEO, Marketing Channels

Content Decay: A Rotten Name For A Real SEO Issue

May 13, 2024

Via: Search Engine Journal

Google’s Lizzi Sassman and John Mueller answered a question about Content Decay, expressing confusion over the phrase because they’d never heard of it. Turns out there’s a good reason: Content Decay is a just a new name created to make […]


Content & SEO, Marketing Channels

How to leverage social search for effective on-site optimization

May 10, 2024

Via: Search Engine Land

Experimentation is an underutilized tool in content strategy for SEO. Traditionally, we create content based on research and theory, wait months to see how it ranks, then iterate if needed – an ongoing cycle. However, the rise of social search […]


Content & SEO, Marketing Channels

How To Use ChatGPT For Keyword Research

May 9, 2024

Via: Search Engine Journal

Anyone not using ChatGPT for keyword research is missing a trick. You can save time and understand an entire topic in seconds instead of hours. In this article, I outline my most effective ChatGPT prompts for keyword research and teach […]


Automation, Marketing Technologies

Automate Multi-Site Reporting With Google Sheets And GSC API

May 8, 2024

Via: Search Engine Journal

Working in SEO leads to interesting challenges that I’m sure you’ve all faced at one point. You’re a master of flexibility and managing tedious tasks. I’ve recently found myself dealing with 100+ top-tier sites. Working with global companies, it’s quite […]


Content & SEO, Marketing Channels

How to avoid an SEO disaster during a website redesign

May 6, 2024

Via: Search Engine Land

If you’ve been investing in SEO for some time and are considering a web redesign or re-platform project, consult with an SEO familiar with site migrations early on in your project. Just last year my agency partnered with a company […]


Content & SEO, Marketing Channels

10 Most Important Meta Tags You Need To Know For SEO

May 1, 2024

Via: Search Engine Journal

HTML meta tags have been called one of the most important aspects of SEO for quite a long time. And you know what? This is still true. You may (and should) write good content, attract backlinks, and do your best […]