Tag: SEO

July 25, 2024

Impactful SEO is rarely executed by a lone wolf. You need resources. You need buy-in from higher-ups – a CMO, head of product, or even CEO. But here’s the thing: those lengthy SEO documents outlining objectives, audiences, competitors, keywords, and […]

July 24, 2024

The past year hasn’t been the easiest in search. SEOs are literally unhappier, trying to keep up with unprecedented volatility, ever-expanding workloads and cascading internal expectations. Couple all this with an unstable macro environment, reduced liquidity that depressed valuations, little-to-no […]

July 24, 2024

When people ask about paid search, I tell them I’m all in on the strategy. This wasn’t always the reality. Organic search and social media could drive far better ROI for quite some time. Over time, though, search has been […]

July 24, 2024

Alphabet Inc., Google’s parent company, released its second quarter 2024 financial results, revealing a 14% year-over-year increase in revenue for its core Google Search business. Key Financial Data: Google Search revenue: $48.5 billion (up from $42.6 billion in Q2 2023) […]

July 19, 2024

Do you have a share of model? We don’t mean like a super model or stock share. We’re talking about your brand’s share of answers in the large learning models of search and AI. Imagine a prospect prompting ChatGPT, Anthropic, […]

July 18, 2024

Organizations typically are a mixture of orientations that impact all aspects of the business from operations, finance, and marketing and sales functions. This also means it can influence the marketing technology stack, and subsequently, these decisions can impact the performance […]

July 17, 2024

Trending topics represent popular or emerging points of discussion online. In SEO, trends are opportunities to connect with a wider audience when they are most engaged. A trend-led SEO approach can increase brand awareness and advocacy, setting your content apart […]

July 12, 2024

A digital marketing course is a good entry point for anyone wanting a career in SEO or online marketing. It can help to provide a basic knowledge base as a starting point. You can build many different specialized career paths, […]

July 11, 2024

Billboard advertising, a cornerstone of out-of-home (OOH) advertising, has undergone significant transformations since its inception. This article delves into the history, evolution, and current state of billboards, exploring its transition from static displays to dynamic digital out-of-home (DOOH) advertising. We’ll […]

July 9, 2024

There’s a new search strategy in town! Generative engine optimization (GEO), the younger sibling of search engine optimization (SEO), has arrived at the station. There’s a good chance you’re already familiar – if you head to Google and ask it […]

July 8, 2024

The mere mention of math can bring back haunting memories of unfinished exams and complex equations. But what if I told you that the math we’re about to explore confirms a lot of what you already intuitively know about SEO? […]

July 8, 2024

When working on sites with traffic, there is as much to lose as there is to gain from implementing SEO recommendations. The downside risk of an SEO implementation gone wrong can be mitigated using machine learning models to pre-test search […]

July 3, 2024

PR and communication professionals can greatly enhance their measurement strategies in today’s digital landscape by integrating SEO metrics. The traditional “funnel” approach, which starts with brand awareness, is outdated in a world where customer journeys often begin with a simple […]

July 2, 2024

Local business owners consistently face a familiar digital marketing conundrum. With a myriad of options available and seemingly growing daily, including the recent introductions of AI into the mix, how do you determine the best and most effective approach for […]

June 28, 2024

Businesses can easily neglect the optimization of organic traffic. This happens because stakeholders often don’t understand how it works or its impact on company goals. Continue reading and learn how to translate SEO concepts into business terms so you can […]

June 26, 2024

In this guide, we’ll cover everything you need to know about how to successfully implement your SEO recommendations. We’ll also tackle one new exciting way you can implement SEO without needing CMS access or developer resources. Whether you work in-house […]

June 25, 2024

The key to creating successful, high-ranking content is understanding your audience and knowing what resonates with them. Sure, that may seem obvious – but it certainly isn’t simple, especially in today’s rapidly evolving search landscape. With Google’s frequent algorithm updates […]

June 20, 2024

Images often make up the largest part of webpages. They have their own tab on Google results and even their own algorithm. Appearing in image results should be part of a complete SEO strategy to reach users looking for images. […]

June 19, 2024

If you are an SEO practitioner or digital marketer reading this article, you may have experimented with AI and chatbots in your everyday work. But the question is, how can you make the most out of AI other than using […]

June 14, 2024

Have you ever been caught in the whirlwind of a personal or professional SEO project, overwhelmed by its complexities and unsure where to begin or what to focus on? Managing your online presence is crucial in digital marketing, where every […]