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Category: Social Media Marketing


Marketing Channels, Social Media Marketing

Instagram’s Revamped Explore Tab Puts More of a Focus on Shopping and IGTV

May 16, 2019

Via: Adweek

Instagram revamped its Explore tab, putting more emphasis on shopping and its IGTV long-form video destination, as well as including Stories in its results for the first time. The Explore tab now features a newly designed navigation bar, which includes […]


Marketing Channels, Social Media Marketing

GDPR and Email Overload Leads to Rise on LinkedIn Marketing

May 13, 2019

Via: Chief Marketer

Many B2B sales organizations now use two to five LinkedIn touches as part of their multichannel marketing process, according to a new report. Forty-two percent of respondents to a recent survey by analysis firm TOPO are leveraging LinkedIn in this […]


Marketing Channels, Social Media Marketing

Marketers Need to Adjust Their Idea of ‘Social Commerce’

April 30, 2019

Via: Target Marketing

There aren’t many conversations I have where I’m not asked a variation of this question: “What’s the future of social commerce look like?” Before I even answer, though, I level-set on what social commerce means. The term “social commerce,” it […]


Big Data, Customer Data, Marketing Channels, Platforms&Software, Social Media Marketing

Getting ‘Facebook Sober’? What Marketers Should Know About Consumers’ Attitudes and Social Data

March 21, 2019

Via: Target Marketing

I thought I was pretty clever when someone told me they hadn’t been on Facebook in over a year and I said, “Wow, you’re one-year Facebook sober.” They laughed. The next day, another person said they’d been off for two […]


Marketing Channels, Social Media Marketing

Could Instagram Be the Future of E-Commerce?

March 21, 2019

Via: Target Marketing

Instagram is today’s modern catalog. You find your favorite brands presenting themselves with beautiful imagery or behind-the-scenes video clips that take you on a journey. This catalog also presents new brands that find you with more relevant information than their […]


Marketing Channels, Social Media Marketing

How Brand Experiences and Social Media Intersect

February 21, 2019

Via: Adweek

Thanks to the combined rise of tech and our desire for human interactions, we’re choosing experiences that enable us to simultaneously exist in our real and virtual worlds more than ever. As a case in point: Look no further than […]


Big Data, Customer Data, Marketing Channels, Social Media Marketing

Marketers Must Take Stock of Their Data-Driven Power Now

February 19, 2019

Via: Target Marketing

With the 2020 elections already underway, social media marketing is in the spotlight. Although I am not sure if the spotlight was ever really off of its data-driven science since the 2016 election. Although all of the major social networking […]


News, Social Media Marketing

Twitter Is Extending Its Political Ads Policy and Ads Transparency Center to the EU

February 19, 2019

Via: Adweek

Twitter is expanding the political campaigning policy and Ads Transparency Center it unveiled in the U.S. last August and last June, respectively, to European Union member states, India and Australia, mindful of key elections that are set for later this […]


Marketing Channels, Social Media Marketing

Consumers Expect a Lot More Out of Brands on Social Media Than You Might Think

February 11, 2019

Via: Adweek

Can brands do what government and political leaders apparently cannot and use social media to help foster connections between people and bring them together? A recent report by Sprout Social, “Creating Connection: What Consumer Want From Brands in a Divided […]


Marketing Channels, Social Media Marketing, Traditional Marketing

3 Examples of Social Media-Worthy Outdoor Advertisements

February 6, 2019

Via: Target Marketing

Many look at the relationship between outdoor advertising and digital advertising as combative. We already know that out-of-home advertising works (here’s why). However, it is important to see the ways that the digital world enhances traditional ads and vice versa. […]