Marketing Channels, Social Media Marketing
October 8, 2021
Via: Marketing DiveWith the addition of several audio-focused companies to its Marketing Partners program, TikTok is steering brands to diversify their tactics in an area it views as essential to engaging its audience. Nearly two-thirds (65%) of TikTok users prefer branded content […]
Marketing Channels, Social Media Marketing
October 7, 2021
Via: AdExchangerCreative Galaxy Snap is fending off competitors with new money-making tools for creators, Variety reports. Next month, Snapchat will launch Spotlight Challenges, cash bonuses ranging from $1,000 to $25,000 for accounts with top views in categories like “Best Trick Shot.” […]
Marketing Channels, Social Media Marketing
October 7, 2021
Via: DigidayTikTok is seemingly in a season of growth, having recently passed the 1 billion user mark. While ad executives say the ByteDance-owned platform still lacks lots of the basics when it comes to ad offerings, marketers are using the channels […]
Marketing Channels, Social Media Marketing
October 6, 2021
Via: AdExchangerPinterest’s big bet on social commerce continues. Pinterest added several shopping-focused features on Wednesday, including a new spin on shoppable video, the ability for creators to tag brands they want to collaborate with and the option for merchants to feature […]
Marketing Channels, Social Media Marketing
October 6, 2021
Via: Social Media TodayYouTube’s looking to help viewers find the most engaging elements of video clips, while it’s also launching a new feature to acknowledge long-term subscribers during live-streams. First off, on engagement insights – as you can see in this example, YouTube’s […]
Marketing Channels, Social Media Marketing
October 1, 2021
Via: Business of AppsTikTok recently announced plenty of new and exciting features at the TikTok World event that saw marketers and brands come together to embrace the app’s unique community. With 61% of its members rating its video more unique than other platforms […]
Marketing Channels, Social Media Marketing
September 29, 2021
Via: Marketing DiveWith its first global event for marketers, TikTok looks to show brands and marketers how it’s a viable platform on which to advertise. Despite increasing usage levels and industry trust, the social app has had trouble convincing marketers it’s a […]
Marketing Channels, Social Media Marketing
September 29, 2021
Via: Business of AppsMore than three quarters of influencer ads on Instagram are hiding the sponsored post disclosure in the post according to research by affiliate network Awin. The study examined the top 100 posts for disclosure hashtags to find out if the […]
Marketing Channels, Social Media Marketing
September 28, 2021
Via: Marketing DiveInfluencer marketing this year has seen a surge in industry confidence as some marketers post returns on their investments (ROIs) and influencer-focused companies boost measurement capabilities. The approaching holiday season could provide a key test of whether these developments translate […]
Marketing Channels, Social Media Marketing
September 27, 2021
Via: Marketing DiveWith 44% of marketers naming social media marketing as the most difficult tactic to attribute to revenue, it’s not surprising that it’s referred to as an “awareness driver.” But this misconception might be limiting your digital success and minimizing opportunities […]
October 15, 2021
October 15, 2021
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