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Category: Social Media Marketing


Marketing Channels, Social Media Marketing

What 2020’s Best Social Media Campaigns Teach Us for 2021

January 22, 2021

Via: Search Engine Journal

Question. If you wanted to grow strawberries in your backyard, what would you do? Reinvent the wheel and create new, never-before-seen methods for growing healthy strawberry plants. Learn from successful gardening experts who’ve harvested a ton of strawberry crops throughout […]


Marketing Channels, News, Social Media Marketing

10 Social Media Trends That Every Marketer Should Know in 2021

January 20, 2021

Via: Social Media Today

The last twelve months have been transformative in many ways, with one of the key changes being the increased reliance on digital connectivity for work, play, socializing, connection, etc. Indeed, the impacts of the COVID-19 pandemic, and the various mitigation […]


Marketing Channels, Social Media Marketing

Ads on Facebook may not be that important for brands after all, Forrester data shows

January 13, 2021

Via: Marketing Dive

How important is Facebook’s advertising platform to online brands and retailers? One potential clue can be found in last year’s ad boycott by companies frustrated with Facebook’s handling of misinformation and hate speech. According to previously unpublished data from Forrester […]


Marketing Channels, Social Media Marketing

How to Build the Perfect Facebook Ad Audience

January 13, 2021

Via: Search Engine Journal

Over 6 million businesses are using Facebook ads to get their message across, but few understand how to make Facebook ads work for them. Without the right Facebook ad audience, they never meet their ideal customer where they are, leaving […]


Marketing Channels, Social Media Marketing

Top Social Media Listening Tools to Turn Followers into Customers and Brand Ambassadors

January 11, 2021

Via: Convince and Convert

Social media listening has come a long way in the past decade. These days, every brand is using brand-name monitoring. Yet, few brands take full advantage of social media listening. While it is great for improved customer support (for example: […]


Marketing Channels, Social Media Marketing

Paid Media Marketing in 2021: 8 Changes Marketers Should Make

December 29, 2020

Via: Search Engine Journal

Paid media has one job: to lift your brand. And as digital marketing evolves, so too will your strategy. So how should you change your paid media strategy in 2021? Here are eight changes you can incorporate without a second […]


Marketing Channels, Social Media Marketing

6 Ways to Repurpose Content with Instagram’s Most Popular Features

December 28, 2020

Via: Search Engine Journal

For a long time, Instagram stumped marketers for companies that didn’t have a brand that easily translated into visual imagery. If you didn’t have a physical product or appealing aesthetics, it was easy to feel like the platform wasn’t one […]


Big Data, Marketing Channels, Marketing Technologies, Mobile Marketing, Platforms & Software, Social Media Marketing

Facebook Adds New Features for Group Admins

December 14, 2020

Via: Adweek

Facebook will begin introducing several features for group administrators in the coming days. The social network is changing the format of topics for groups from tags to hashtags, giving admins and members a more familiar way to categorize and browse […]


Marketing Channels, Social Media Marketing

Facebook antitrust cases could accelerate power balance shift for social media

December 10, 2020

Via: Marketing Dive

In moves that could shift the balance of power in social media and the wider digital ecosystem, the Federal Trade Commission (c) and more than 40 states on Wednesday filed separate antitrust lawsuits accusing Facebook of being a monopoly that […]


Marketing Channels, Social Media Marketing

Facebook Adds New Tools for Automotive Advertisers

December 3, 2020

Via: Social Media Today

It may not initially seem like an ideal fit, but Facebook is becoming increasingly influential in the car purchase process, and connecting users to relevant deals for their next automotive purchase. Indeed, Facebook reported last year that around half of […]