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Category: Social Media Marketing


Marketing Channels, Social Media Marketing

How to Measure the Impact of Social Media By Marketing Strategy

July 11, 2024

Via: Martech Zone

Social media marketing has become an essential component of any successful business strategy. However, to truly harness its power, it’s crucial to measure the impact of your social media efforts. This comprehensive guide will explore various strategies for measuring social […]


Marketing Channels, Social Media Marketing

TikTok ad spend growth slows amid ban talks

July 10, 2024

Via: Search Engine Land

TikTok’s advertising momentum is slowing as uncertainty over a potential U.S. ban looms. By the numbers: Ad spend on TikTok grew 19% year-over-year in March, cooling to 11% in April and 6% in May. Total ad spend from January to […]


Marketing Channels, Social Media Marketing

Instagram tests unskippable video ads in main feed

June 3, 2024

Via: Search Engine Land

Instagram is experimenting with a new ad format that prevents users from scrolling until they view a video ad in their main feed. Why it matters. The move could significantly boost ad exposure for brands but risks alienating users who […]


Marketing Channels, Social Media Marketing

How To Write Effective Social Media Guidelines That Protect Your Brand

May 8, 2024

Via: CMI

Your lack of social media guidelines could discourage employees from becoming brand advocates and even applicants from joining your company. I speak from personal experience. When I first joined LinkedIn, my profile said I worked for a “Bay area Fortune […]


Marketing Channels, Social Media Marketing

TikTok highlights its value to brands and search experience

May 8, 2024

Via: Search Engine Land

TikTok is positioning itself as a prime destination for search discovery, touting its community-driven approach as a key differentiator from traditional search engines. New insights. TikTok released new insights emphasizing the platform’s role in driving discovery across the marketing funnel: […]


Marketing Channels, Social Media Marketing

How to overcome the top 3 objections to YouTube video ads

May 2, 2024

Via: Search Engine Land

When I audit the Google Ads programs of new and prospective clients, I still find some without a YouTube advertising component. This is surprising, given YouTube’s continued growth in popularity. We can look at YouTube ad revenue to measure the […]


Marketing Channels, Social Media Marketing

LinkedIn advertising: A comprehensive guide

April 24, 2024

Via: Search Engine Land

Are you seeking to broaden your marketing horizons and harness the vast opportunities LinkedIn has to offer? You’re in the right place! This comprehensive guide dives deep into LinkedIn advertising, offering expert insights and strategies to refine your campaigns and […]


Content & SEO, Marketing Channels, Social Media Marketing

TikTok SEO: The ultimate guide

April 23, 2024

Via: Search Engine Land

TikTok is no longer just an entertainment platform – it has rapidly evolved into a powerful search engine, particularly for the younger generation. With a staggering 74% of Gen Z using TikTok as their go-to search platform in 2024, brands […]


Marketing Channels, Social Media Marketing

The Top 30 Social Media Influencers Worldwide

April 22, 2024

Via: Search Engine Journal

Social media influencers are prominent figures. They dominate the online world and social apps we use daily to become household names. Social media platforms have elevated individuals around the world to reach an audience of millions, with YouTube, Instagram, TikTok, […]


Marketing Channels, Social Media Marketing

Meta could launch Threads ads this year

April 18, 2024

Via: Search Engine Land

Advertisers might be able to purchase ads on Meta’s Threads platform as early as the second half of this year. That’s according to a Digiday (subscription required) report citing multiple sources. Why we care: Brands and marketers will soon have […]


Marketing Channels, Social Media Marketing

New YouTube Shorts Ad Opportunities For Brands

April 17, 2024

Via: Search Engine Journal

Google announced several new advertising initiatives to help brands capitalize on YouTube Shorts, the company’s short-form video platform. In a blog post, Google unveiled YouTube Select Shorts, a curated content lineup where advertisers can place Shorts ads alongside popular videos. […]


Marketing Channels, Social Media Marketing

TikTok testing virtual influencers for video ads

April 12, 2024

Via: Search Engine Land

TikTok is reportedly developing AI-powered virtual influencers that will be able to compete against human creators for lucrative advertising contracts. The new AI avatars can allegeldy read scripts for video ads created from prompts submitted by brands and TikTok Shop […]


Marketing Channels, Social Media Marketing

LinkedIn’s most effective posting strategies unveiled by new study

April 9, 2024

Via: Search Engine Land

LinkedIn content has been analyzed to identify posting best practices that lead to the highest success rates. A new study conducted by Socialinsider reviewed posts shared by active accounts between January 2022 and December 2023 to determine which content generates […]


Marketing Channels, Social Media Marketing

Instagram explains why your content isn’t reaching your followers

April 3, 2024

Via: Search Engine Land

Instagram shed light on why your posted videos may not be reaching all of your followers on the platform. Adam Mosseri, head of Instagram, explained that “nobody” reaches every single one of their followers due to two primary reasons: Many […]


Marketing Channels, Social Media Marketing

Instagram Stories: 6 tips to boost engagement

April 2, 2024

Via: Search Engine Land

Instagram released a series of tips and tricks to help creators enhance engagement for their Stories. The latest guidance from Instagram doesn’t introduce any new features but does offer presentation tips, along with a couple of sharing notes to create […]


Marketing Channels, Social Media Marketing

YouTube announces enhanced audience retention analytics tools

March 28, 2024

Via: Search Engine Land

YouTube is expanding its audience retention analytics tools to offer creators deeper insights into viewer behavior. This expansion will see audience segments added to the audience retention report within YouTube Studio video analytics this week. Creators will be able to […]


Marketing Channels, Social Media Marketing

Instagram updates hashtag search to simplify account and post discovery

March 25, 2024

Via: Search Engine Land

Instagram updated how hashtags work for discovery. Now, when users tap on a hashtag, they’re directed to broader search results, including profiles, instead of just a “Top Posts” feed. The platform announced this change was rolled out to encourage users […]


Marketing Channels, Social Media Marketing

Is TikTok’s Clock Ticking? 7 Answers to TikTok Ban Questions

March 22, 2024

Via: CMI

The alarmist headlines grow louder these days — TikTok Ban: It’s Here! Americans Sound Off on TikTok Ban in Viral Rants! Say Farewell to TikTok! Content creators and influencers who earn their living from TikTok are having a toxic freakout […]


Marketing Channels, Social Media Marketing

20 Awesome Examples Of Social Media Marketing

March 15, 2024

Via: Search Engine Journal

Technology makes the world seem a lot smaller. Keeping up with friends and family on the other side of the country or across the globe no longer requires an expensive telephone call or slow, one-way snail mail. Instead, thanks to […]


Marketing Channels, Social Media Marketing

YouTube unveils 4 new features, including Tagged Product error notifications

March 13, 2024

Via: Search Engine Land

YouTube announced a series of updates aimed at simplifying content management and monitoring for creators. These updates include: Notifying creators when issues prevent tagged products from being displayed. Making it easier for viewers to access subscribed content. Launching a Clips […]