Category: Social Media Marketing

October 29, 2020

President Donald J. Trump’s Twitter feed has been one of the major sources of news headlines for the past four years, and as of this month, it’s the sixth most followed account on the platform. But that obscures the real […]

October 22, 2020

EngageResponsibly comes as marketers grow increasingly alarmed about the failure of social media companies to provide a brand-safe environment for their advertising. Despite the ongoing content moderation efforts by social platforms, many consumers are still being exposed to hateful online […]

October 21, 2020

As we head into the holiday season, Facebook is rolling out several new features for e-commerce marketers and brands. It is also launching promotional support for Black-owned businesses and training and software discounts for small businesses. Instagram ads with product […]

October 15, 2020

Rite Aid Performance Media presents an opportunity for brands to reach consumers across a variety of different channels, including Rite Aid owned and operated digital properties, social media, offsite programmatic display and digital out-of-home. These opportunities can be powerful for […]

October 12, 2020

In response to advertiser feedback, Facebook will not move forward with a test to remove the default 28-day attribution window for advertisers. Gil David of Run DMG shared the news on LinkedIn, commenting “Facebook demonstrates that they do actually listen […]

October 8, 2020

“The first question I ask is ‘Where is the money coming from?’” Zaramella said, declining to offer a figure on how much will be dedicated to advertising, but saying it would be “more than ever.” As part of the revamp, […]

September 28, 2020

Marketers that are either running campaigns on TikTok or may be planning to do so continue to face uncertainty about the app’s future in the U.S. While TikTok has scored a short-term victory to keep its app running in U.S. […]

September 24, 2020

Despite the continuing threat of the COVID-19 pandemic and its surrounding economic fallout, the percentage of people who believe environmental issues should take a backseat to economic or well-being issues dropped 13 points, from 54% to 41%, over the past […]

September 23, 2020

Kantar’s research suggests marketers may be over reliant on digital channels for ads, as consumers tend to prefer offline channels overall because these are perceived to be better quality, more trustworthy, less intrusive and not overly targeted, per the report. […]

September 21, 2020

Since July, influencers have prepared for a potential ban of TikTok in the U.S., with some testing rival platforms like Triller and Instagram Reels. Though there likely won’t be a mass exodus of creators from the popular social video app […]