Category: Social Media Marketing

January 26, 2022

Would you like to receive more traffic from social networks? According to research by Alexa, social media networks drive 0.8% – 12.2% of a website’s traffic, with news and informational websites receiving the most social media traffic. One way to […]

January 24, 2022

Social media users scan their feeds, so marketers fiddle with images to compel their target audience to stop scrolling. But bright pictures shouldn’t be the only hook for them to stop, click, and read. Scrollers who catch sight of an […]

January 24, 2022

Back in October 2013, Snapchat made a big update to their platform with the addition of Stories. Due to the success Snapchat was having, Facebook made a move to purchase the platform. But ultimately, the $3 billion offer was turned […]

January 20, 2022

For another year, Instagram remains the top social media platform for influencer marketing. In the most recent State of Influencer Marketing by Linqia, 93% of marketers agree that Instagram is the best social channel for influencer marketing. In addition to […]

January 19, 2022

The notifications keep popping up in the My Network section of my LinkedIn account. But they’re not the usual request to connect. Instead, they’re invitations from people asking me to subscribe to their newsletters. I received six click-to-subscribe requests on […]

January 14, 2022

Social commerce is excepted to grow three times as fast as traditional commerce to $1.2 billion by 2025, according to a new report from Accenture. The growth of the $492 billion global industry is expected to be driven by Gen […]

January 13, 2022

Twitter said it wants to change the way in which users view content on the app by expanding keyword blocking. The company is also adding a tool to mute tweets. The company said in a tweet that it was “working […]

January 13, 2022

Ritika and Niki Shamdasani, sisters and founders of Sani, a South Asian-inspired apparel brand, got on TikTok in early 2020 and by March their sixth video went viral, garnering roughly 3 million views. It was the first video they created […]

January 12, 2022

Since 2019, the global market value of influencer marketing has more than doubled at an estimated $13.8 billion U.S. dollars, according to Statista. While creators strive to grow their own personal brands across a variety of social platforms, they have […]

January 12, 2022

Snapchat has added a range of new features to welcome the new year, including poll stickers, individual chat replies in group discussions and its own take on reply reactions, each of which is designed to better personalize your in-app experience. […]