Marketing Channels, Social Media Marketing
May 16, 2019
Via: AdweekInstagram revamped its Explore tab, putting more emphasis on shopping and its IGTV long-form video destination, as well as including Stories in its results for the first time. The Explore tab now features a newly designed navigation bar, which includes […]
Marketing Channels, Social Media Marketing
May 13, 2019
Via: Chief MarketerMany B2B sales organizations now use two to five LinkedIn touches as part of their multichannel marketing process, according to a new report. Forty-two percent of respondents to a recent survey by analysis firm TOPO are leveraging LinkedIn in this […]
Marketing Channels, Social Media Marketing
April 30, 2019
Via: Target MarketingThere aren’t many conversations I have where I’m not asked a variation of this question: “What’s the future of social commerce look like?” Before I even answer, though, I level-set on what social commerce means. The term “social commerce,” it […]
Big Data, Customer Data, Marketing Channels, Platforms&Software, Social Media Marketing
March 21, 2019
Via: Target MarketingI thought I was pretty clever when someone told me they hadn’t been on Facebook in over a year and I said, “Wow, you’re one-year Facebook sober.” They laughed. The next day, another person said they’d been off for two […]
Marketing Channels, Social Media Marketing
March 21, 2019
Via: Target MarketingInstagram is today’s modern catalog. You find your favorite brands presenting themselves with beautiful imagery or behind-the-scenes video clips that take you on a journey. This catalog also presents new brands that find you with more relevant information than their […]
Marketing Channels, Social Media Marketing
February 21, 2019
Via: AdweekThanks to the combined rise of tech and our desire for human interactions, we’re choosing experiences that enable us to simultaneously exist in our real and virtual worlds more than ever. As a case in point: Look no further than […]
Big Data, Customer Data, Marketing Channels, Social Media Marketing
February 19, 2019
Via: Target MarketingWith the 2020 elections already underway, social media marketing is in the spotlight. Although I am not sure if the spotlight was ever really off of its data-driven science since the 2016 election. Although all of the major social networking […]
February 19, 2019
Via: AdweekTwitter is expanding the political campaigning policy and Ads Transparency Center it unveiled in the U.S. last August and last June, respectively, to European Union member states, India and Australia, mindful of key elections that are set for later this […]
Marketing Channels, Social Media Marketing
February 11, 2019
Via: AdweekCan brands do what government and political leaders apparently cannot and use social media to help foster connections between people and bring them together? A recent report by Sprout Social, “Creating Connection: What Consumer Want From Brands in a Divided […]
Marketing Channels, Social Media Marketing, Traditional Marketing
February 6, 2019
Via: Target MarketingMany look at the relationship between outdoor advertising and digital advertising as combative. We already know that out-of-home advertising works (here’s why). However, it is important to see the ways that the digital world enhances traditional ads and vice versa. […]
May 16, 2019
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