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Category: Social Media Marketing


Marketing Channels, Social Media Marketing

20 Awesome Examples Of Social Media Marketing

March 15, 2024

Via: Search Engine Journal

Technology makes the world seem a lot smaller. Keeping up with friends and family on the other side of the country or across the globe no longer requires an expensive telephone call or slow, one-way snail mail. Instead, thanks to […]


Marketing Channels, Social Media Marketing

YouTube unveils 4 new features, including Tagged Product error notifications

March 13, 2024

Via: Search Engine Land

YouTube announced a series of updates aimed at simplifying content management and monitoring for creators. These updates include: Notifying creators when issues prevent tagged products from being displayed. Making it easier for viewers to access subscribed content. Launching a Clips […]


Marketing Channels, Social Media Marketing

Meta announces major updates to Advantage+ and Shopping Ads

March 13, 2024

Via: Search Engine Land

Meta announced a string of updates to its Advantage+ and Shopping Ads, designed to help brands improve engagement, drive conversions, and deliver more personalized ads. The platform claims that the updates will help give consumers “the confidence to make a […]


Content & SEO, Marketing Channels, Social Media Marketing

13 ways SEO and social media teams can work together

March 6, 2024

Via: Search Engine Land

Marketing channels and the teams managing them should be constantly collaborating and avoiding operating within silos. But it’s easier said than done sometimes. One partnership that commonly gets overlooked is between SEO and social media teams – both organic and […]


Marketing Channels, Social Media Marketing

TikTok launches monthly trends round-up series, including content tips

March 1, 2024

Via: Search Engine Land

TikTok is providing a roundup of the latest trends gaining traction in the app with a new Trends Digest series. The monthly updates offer content ideas and practical tips on integrating these trends into your videos to boost reach and […]


Marketing Channels, Social Media Marketing

Instagram expands Creator Marketplace to help brands find creators for ads

February 22, 2024

Via: Search Engine Land

Instagram is expanding its Creator Marketplace, aiming to make it simpler for brands to discover creators for partnership ads. The platform will start inviting creators and brands based in Canada, Australia, New Zealand, United Kingdom, Japan, India and Brazil to […]


Marketing Channels, Social Media Marketing

Instagram pilots background editing tool and in-stream ordering

February 21, 2024

Via: Search Engine Land

Instagram started testing two new features for brands and content creators: Backdrop: An AI background editing tool for Stories. Get Orders: In-steam ordering for feed posts and Stories. Backdrop explained. This new feature can automatically identify a main focus or […]


Marketing Channels, Social Media Marketing

YouTube Analytics now shows top-earning Shorts, Videos on Demand, and Lives

February 20, 2024

Via: Search Engine Land

YouTube Analytics now tells creators their top-performing content across Shorts, Videos on Demand, and Lives. Now, when you check the revenue by format cards, you not only see the estimated total revenue for your chosen video format for the prior […]


Marketing Channels, Social Media Marketing

80% of influencers fail to disclose advertising content, putting brands at risk

February 19, 2024

Via: Search Engine Land

Four in five social media influencers do not disclose paid content, according to a new report by the European Commission. Why we care. If an influencer doesn’t clearly say that a post is an advertisement, they’re not just violating advertising […]


Marketing Channels, Social Media Marketing

Meta advertisers can avoid 30% Apple service charge for boosted posts

February 15, 2024

Via: Search Engine Land

Meta is offering small businesses a new way to boost posts without having to pay a 30% service charge to Apple. Starting later this month, advertisers will be able to use Facebook and Instagram directly on desktop and mobile to […]


Marketing Channels, Social Media Marketing

Is TikTok a search engine? Why meeting searchers’ needs matters more than semantics

February 9, 2024

Via: Search Engine Land

The debate around whether TikTok should be considered a search engine continues to divide the SEO community. But here’s the thing – users don’t care about definitions or technicalities. For many, especially younger audiences, TikTok is a go-to place to […]


Marketing Channels, Social Media Marketing

LinkedIn Rolls Out New AI Features To Make Networking Easier

February 6, 2024

Via: Search Engine Journal

LinkedIn has introduced new AI-powered features to improve the networking experience on its platform. These updates come at a time when many professionals are re-evaluating their careers and looking to expand their networks. The new features use AI to streamline […]


Marketing Channels, Social Media Marketing

Meta Will Label AI Images Across Facebook, Instagram, & Threads

February 6, 2024

Via: Search Engine Journal

Meta announced it will start labeling images created by AI across Facebook, Instagram, and Threads in the coming months. The move comes as AI image generation tools grow in popularity, making distinguishing human-made and AI-created content harder. “As the difference […]


Marketing Channels, Social Media Marketing

Social Media Should Not Fall Under “Other Duties As Assigned”

February 5, 2024

Via: Search Engine Journal

The landscape of social media constantly changes, along with the functionality of individual platforms. Early in my social media career, Google+, Periscope, and Storify were all part of a social media manager’s vernacular. And as I look at the myriad […]


Marketing Channels, Social Media Marketing

LinkedIn launches Website Actions to simplify action tracking

February 1, 2024

Via: Search Engine Land

LinkedIn is simplifying action tracking with a new tool called Website Actions. This new data layer enables B2B marketers using LinkedIn’s Insight Tag to set new conversions, build retargeting audiences and measure campaign impact without the need for additional tracking […]


Marketing Channels, Social Media Marketing

Dealing with Social Media Trolls: Community Management Best Practices

February 1, 2024

Via: Convince and Convert

Dealing with social media trolls? Wondering what to do when the comments on your brand posts get hijacked or spiral out of control? Update your Social Media Community Management Guardrails! While having a guidelines document is essential when it comes […]


Marketing Channels, Social Media Marketing

How Social Media Marketers Can Manage Multiple Projects Efficiently

January 31, 2024

Via: Convince and Convert

Managing multiple marketing projects on social media can be challenging. Just as a chef multitasks to ensure every dish is perfect, you are saddled with the same responsibility for achieving perfection, but with less grease and smoke. You have to […]


Marketing Channels, Social Media Marketing

Instagram: 2023 Statistics and How To Harness This Billion-User Platform for Business Growth

January 11, 2024

Via: Martech Zone

Instagram has emerged as a social platform and a formidable force in the marketing world. With over 1.3 billion active users worldwide as of 2022, Instagram has transcended beyond a mere photo-sharing app to a global marketplace, a trendsetter, and […]


Marketing Channels, Social Media Marketing

TikTok is restricting hashtags in Creative Center

January 10, 2024

Via: Search Engine Land

TikTok marketers can no longer search for specific hashtags within the platform’s Creative Center tools. Why we care. These restrictions will make it harder for you to explore and gauge the popularity of trends on the platform, which is essential […]


Marketing Channels, Social Media Marketing

My 6Ms Of Social Media

January 8, 2024

Via: Search Engine Journal

My framework for every solid social media strategy includes six M-words: mission, message, management, medium, metrics, and monitoring. Every time I need to create a new strategy, I start here. The rest of the book elaborates on these elements, and […]