Category: Social Media Marketing

Marketing Channels, Social Media Marketing

We’ve (Unfortunately) Entered an Age of Ugly Social Media Ads

January 27, 2020

Via: Adweek

Social ads have become the same billboard you see every few miles of highway, that strange repetitive advertisement you see while streaming your favorite shows. While these paid ads are supposed to convince consumers to stop scrolling and learn about […]

Marketing Channels, Social Media Marketing

Three New Instagram Tools for Social Media Marketers

January 24, 2020

Via: Chief Marketer

Marketers still mourning the disappearance of the “like” count from Instagram will welcome the new tools the platform recently rolled out for users of its native offering. They allow marketers to track which posts result in the most growth for […]

Content Marketing, Marketing Channels, Marketing Technologies, Social Media Marketing

9 E-Commerce and Social Media Marketing Trends for 2020

January 23, 2020

Via: Target Marketing

Between increasing competition and decreasing attention spans, standing out as a retailer — be it online or offline — proves more and more challenging. Below are nine e-commerce and social media marketing trends that Loomly has identified, which come with […]

Marketing Channels, Social Media Marketing

How to Not Waste Money on Facebook and Instagram Ads

January 22, 2020

Via: Target Marketing

As publishers, our relationship with Facebook is … complicated. In 2019, Facebook traffic returned for a lot of publishers, and many now consider the platform a reliable source of traffic. However, there hasn’t been much consistency in regard to Facebook’s […]

Marketing Channels, Social Media Marketing, Web Advertising

How to Master YouTube SEO, in 10 Easy Steps

January 16, 2020

Via: The Content Strategist

Ask a lot of marketers about their YouTube SEO strategy, and you’ll get a blank stare. Most marketers invest in optimizing their website SEO, but they miss the massive opportunity to rank their video content on YouTube. YouTube SEO may […]

Marketing Channels, News, Social Media Marketing

LinkedIn Adds 3 New Features to Pages

January 15, 2020

Via: Adweek

LinkedIn revealed three new features for pages Wednesday: invite to follow, LinkedIn Live and the ability for page administrators to share updates from either their profiles or their pages, directly via the professional network’s homepage. The company said in a […]

Marketing Channels, News, Social Media Marketing

Facebook Updates Its Policies on Deepfakes and Manipulated Media

January 7, 2020

Via: Adweek

Facebook updated its policies on deepfakes and manipulated media following conversations with over 50 global experts with backgrounds in tech, policy, media, legal, civics and academics. However, the video that helped shine the spotlight on deepfakes—a doctored video of Speaker […]

Marketing Channels, Social Media Marketing

Facebook Reveals Several Updates to Instant Articles

January 3, 2020

Via: Adweek

The emergence of Facebook’s stand-alone News tab in October appeared to signal that the end was near for its Instant Articles fast-loading rich media stories from publishers, but appearances can be deceiving. Product manager Jaynth Thiagarajan detailed several updates to […]

Big Data, Marketing Channels, Platforms & Software, Social Media Marketing

Instagram Adds Several Features for Business Accounts

January 2, 2020

Via: Adweek

Instagram released a host of new and updated features for businesses as 2019 came to a close. The Facebook-owned photo- and video-sharing network said in a blog post that its new growth insights enable administrators of business accounts to easily […]

Marketing Channels, Social Media Marketing

Instagram Creators Begin Testing Facebook’s Brand Collabs Manager

December 18, 2019

Via: Adweek

Instagram began testing parent company Facebook’s Brand Collabs Manager branded content partnerships tool with roughly 40 creators in the U.S., partially as a response to reaction to its test of hiding like counts. Facebook introduced Brand Collabs Manager in June […]