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Category: Social Media Marketing


Marketing Channels, News, Social Media Marketing

YouTube Updates Educational Resources for Families During Coronavirus Pandemic

March 23, 2020

Via: Adweek

YouTube continues to roll out resources to help families in its community educate their kids during the ongoing coronavirus pandemic. The Google-owned video site created [email protected], a website offering learning resources and content for families, spotlighting content on topics such […]


Marketing Channels, Social Media Marketing

LinkedIn rolls out Conversation Ads, aimed at to improving personalization in messaging

March 17, 2020

Via: Marketing Land

Conversation Ads are coming to LinkedIn. The ad format builds on LinkedIn’s current Message Ads (formerly Sponsored InMail), featuring full-funnel campaigns with options for multiple customized calls-to-action such as product education, webinar sign-ups, or eBook downloads. The new ad product […]


Big Data, Marketing Channels, Platforms & Software, Social Media Marketing

Snapchat’s Biggest Advertiser Is… TikTok

March 13, 2020

Via: Adweek

While Snapchat and TikTok compete for the attention of young mobile-first audiences, Snapchat has also been happy to take the upstart streamer’s ad dollars. So much so that, according to the ad sales intelligence company MediaRadar, TikTok is the single […]


Marketing Channels, Social Media Marketing

Facebook tests program that lets users link brand loyalty accounts to earn, see rewards in the app

March 13, 2020

Via: Marketing Land

Facebook confirmed Friday that it is testing a new program that allows users to easily view their points and rewards from brands within the Facebook app. Sephora will begin piloting the new program in the U.S. next week, a spokesperson […]


Marketing Channels, Social Media Marketing

How Social Advertising Will Change in the New Decade

February 24, 2020

Via: Target Marketing

Social ads are becoming the go-to source for consumers looking to shop, meaning there’s newfound opportunity for marketing teams looking to get in front of potential customers. If marketing teams can leverage artificial intelligence (AI) to better collaborate with creative […]


Marketing Channels, Social Media Marketing

How to tackle rising Facebook CPAs

February 21, 2020

Via: Marketing Land

With more advertisers and bigger budgets crowding onto Facebook and Instagram, acquisition costs are climbing. Advertisers can make their social ad dollars go further by re-thinking campaign fundamentals. “You need to make sure you’re scaling your available inventory for click-through […]


Big Data, Marketing Channels, Platforms & Software, Social Media Marketing

TikTok Marketing Influencer Interest Grows in Concert With Ads

February 17, 2020

Via: Target Marketing

TikTok’s for-now-unregulated environment makes it popular with Gen Z and the advertisers who are trying to reach the generation, which explains why interest in TikTok marketing influencers grew by nearly 3,000% during the past year. The social video platform also […]


Marketing Channels, News, Social Media Marketing

Instagram Brings More Transparency to Content Reporting With Support Requests

February 11, 2020

Via: Adweek

Instagram marked Safer Internet Day Tuesday with some tweaks to its safety features. The Facebook-owned photo- and video-sharing network introduced a new Support Requests feature to add transparency to the process when people report content on its platform. Users can […]


Marketing Channels, Social Media Marketing

How Facebook Ads Could Change for Marketers If There’s a New President

February 10, 2020

Via: Target Marketing

Marketers who love Facebook ads have a lot in common with politicians who are spending millions on them for this presidential election cycle. And as pivotal as they were to President Donald Trump’s win in 2016, they’re often just as […]


Marketing Channels, Social Media Marketing

Instagram Moves Forward on Testing Monetization for IGTV

February 7, 2020

Via: Adweek

Monetization on IGTV appears to be one step closer, as Instagram is now testing ways for creators to earn money on their content for the long-form video destination. Developer and blogger Jane Manchun Wong shared screenshots in a tweet of […]