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Category: Social Media Marketing


Marketing Channels, Social Media Marketing

Facebook Is Ramping Up Its Career-Development Efforts With a New Site, Other Updates

November 14, 2018

Via: Adweek

Facebook took the next step toward honoring its June pledge to train 1 million small business owners in the U.S. on digital skills by 2020 with this week’s debut of career-development site Learn With Facebook. The social network also revealed […]


Marketing Channels, Social Media Marketing

Brands Have 24 Hours to Respond to Customer Comments on Social Media

November 8, 2018

Via: Target Marketing

This isn’t even about a brand crisis. Customer comments on social media represent expectations — 83% of the writers require brand responses within 24 hours, finds a new survey. Here’s what marketers need to know about what customers expect. Clutch, […]


Marketing Channels, Social Media Marketing

Facebook Stories Was Added as a Placement Option When Creating Instagram Stories Ads

November 6, 2018

Via: Adweek

Corporate synergy alert: Brands that are creating Instagram Stories ads can now include Facebook Stories as a placement. Instagram opened up ads in Stories to all businesses in March 2017, and Facebook followed suit this past September. Instagram said in […]


Marketing Channels, Social Media Marketing

How to Use Social Listening to Improve Your Marketing

November 5, 2018

Via: Convince and Convert

Effective digital marketing is hard work. There simply is too much content and competition fighting for your audience’s attention. So, how do you stand out? It all starts with research. If you want to stand out, you need to understand […]


Marketing Channels, Social Media Marketing

4 Questions to Spark Your Next Big Social Media Marketing Idea

October 31, 2018

Via: Target Marketing

The social media marketing landscape is constantly evolving. But at its heart, social media is a creative medium. To get your creative juices flowing for your next social media post or campaign, here are five social media marketing idea questions […]


Big Data, Customer Data, Marketing Channels, Social Media Marketing

How to Make the Most of Your Social Data

October 26, 2018

Via: Adweek

Just a couple of decades ago, marketers were thirsting for digital data. Today, many of them are drowning in it. For data to matter, marketers must analyze it and turn it into insights. It feels like a tall order, dealing […]


Big Data, Marketing Channels, Platforms&Software, Social Media Marketing

Should Facebook Limit Its Targeting Options for Job Ads to Prevent Discrimination?

October 24, 2018

Via: Adweek

Facebook has been under steady fire over data breaches, misuse of personal data, improper reporting of video ad metrics, fake news and the use of its platform to influence the 2016 U.S. presidential election. So, what if the social network […]


Marketing Channels, Social Media Marketing, Web Advertising

Global Virtual Marketplaces, Social May Be Keys to Online Marketing Success

October 23, 2018

Via: Target Marketing

Companies expanding their business to global markets often launch multilingual websites to serve their new customers. This is particularly common when entering emerging markets, where consumers crave access to foreign brands but prefer transacting in their native languages. Harnessing global […]


Marketing Channels, Social Media Marketing

Facebook Is Making Some Changes to Its Branded Content Tag

October 18, 2018

Via: Adweek

Facebook announced three key updates Thursday related to branded content on its platform. The social network is updating the language on its branded content tag from “Paid” to “Paid Partnership.” The tags will continue to include “with (brand name),” and […]


Marketing Channels, Social Media Marketing

Facebook: Here’s How to Add a Feeling or Activity to a News Feed Post

October 16, 2018

Via: Adweek

Did you know that Facebook allows you to share your current feeling or activity in News Feed posts? For instance, if you’re currently watching a movie, you can add “Watching [movie name]” to your post as an activity. Or if […]