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Category: Social Media Marketing


Big Data, Marketing Channels, Platforms & Software, Social Media Marketing

20 Social Media Analytics Tools for Small Businesses

April 20, 2021

Via: Small Business Trends

Social media analytics tools are essential to measuring social media ROI — that is, your company’s return on investment from using social media. If you are a social media manager or own a small business, you are going to need […]


Marketing Channels, Social Media Marketing

TikTok to launch new eCommerce ad formats

April 16, 2021

Via: Business of Apps

TikTok is getting ready to launch new eCommerce-focused ad formats to bolster its revenues. According to leaked information obtained by Business Insider, the popular app is gearing up to diversify its range of in-stream shopping tools. ‘Collection Ads’ will allow […]


Marketing Channels, Social Media Marketing

How to Create an Eye-Catching Instagram Ad

April 15, 2021

Via: Search Engine Journal

Like all things in marketing, there’s no single silver bullet to find success with Instagram advertising. Though it can be a highly successful ad channel for brands of all sizes and is among the most popular with advertisers in consumer-facing […]


Marketing Channels, Social Media Marketing

Branded Hashtag Challenges on TikTok among most successful for brands

April 15, 2021

Via: Business of Apps

According to TikTok over a third of its users now take part in Branded Hashtag Challenges. These are hashtag competitions usually sponsored by brands and companies to bolster their recognition and awareness. New research from Mediakix has found that the […]


Marketing Channels, Social Media Marketing

Can YouTube Shorts Be Monetized? Spoiler Alert: Some Already Are!

April 14, 2021

Via: Search Engine Journal

YouTube Shorts began rolling out in the U.S. on March 18, 2021. It’s still early days for the new short-form video experience, which YouTube says is, “…for creators and artists who want to shoot short, catchy videos using nothing but […]


Marketing Channels, Social Media Marketing

How to Get Started With YouTube Audio Ads

April 13, 2021

Via: Search Engine Journal

YouTube launched its version of audio ads, part of the platform’s strategy to engage music and podcast listeners, in November 2020. YouTube audio ads give advertisers another avenue for capturing the attention of its users, particularly those who use the […]


Marketing Channels, Social Media Marketing

Facebook Adding Context Labels to Pages Seen in News Feeds

April 9, 2021

Via: Search Engine Journal

Facebook announced it will begin adding labels to articles from Facebook Pages that show up in member news feeds as a way to provide more context for what kind of page produced the article. This a test that is limited […]


Marketing Channels, Social Media Marketing

Pinterest Ads: The Definitive Guide to Promoted Pins

April 7, 2021

Via: Search Engine Journal

Thinking of using Pinterest Ads to expand your social reach? Pinterest is a social network that helps users find ideas and inspiration for everything from home decor and style to pet accessories, recipes, and DIY activities. It’s used by over […]


Marketing Channels, Social Media Marketing

Using YouTube to Grow a Business

April 1, 2021

Via: Social Media Examiner

Why Businesses Should Consider YouTube There are two key reasons businesses should consider marketing on YouTube. The first is the SEO benefits. While YouTube itself can help reach your target audience, combining it with the power of its parent company […]


Marketing Channels, Social Media Marketing

How to Optimize Your LinkedIn Profile for Digital Marketing Jobs

March 30, 2021

Via: Search Engine Journal

Digital marketing professionals are a hot commodity. In fact, a recent study by LinkedIn shows that digital marketing is one of the top 10 most in-demand jobs worldwide. I decided to dig a bit deeper and, using LinkedIn Sales Navigator, […]