Category: Social Media Marketing

January 26, 2023

Every month, 2.98 billion people around the globe open up their laptops or smart devices and navigate their way to Facebook. That’s roughly a quarter of everyone in the world, visiting the same social media platform, every single day. Mark […]

January 24, 2023

Snapchat posting tips As noted, while Snapchat isn’t as big as the other major players in the space, it remains a critical connection tool for many younger users, with Snap’s own data showing that Snapchatters are 5x more likely to […]

January 24, 2023

Twitter has launched a new ad option that will enable advertisers to place Promoted Tweets within specific search results, enabling more specific targeting based on user intent. As noted by Twitter, ‘Search Keyword Ads’ will enable marketers to hone in […]

January 23, 2023

Amid the various shifts at the major social platforms over the past 12 months, LinkedIn has quietly gone about its business, developing new tools for creators to better showcase themselves in the app, and new options to facilitate digital meetings […]

January 17, 2023

Over the last few weeks, we’ve seen social media emerge as one of the hottest media targets for app and mobile advertisers in 2023. More than half of marketers are looking to boost their ad spending on social channels and […]

January 17, 2023

Social media provides many ways to connect with existing clients and make new connections, but many mistakes can occur on the internet and these social platforms. Unfortunately, your digital footprint can be challenging to erase in many cases. If you […]

January 17, 2023

Every downturn is good for someone. Take TikTok, for instance. Even as marketers continue to scrape dollars back wherever they can, whether that be from TV or Facebook, they can’t stop pouring money into the short-form video app. And that’s […]

January 17, 2023

TikTok posting tips Despite lingering concerns around a possible ban of the app in the US, TikTok is inarguably the social network of the moment, especially among younger audiences. Its addictive algorithm, and never-ending stream of content can be hard […]

January 13, 2023

Over the past year, the global TikTok community has outgrown many of its Gen Z stereotypes. It has created new genres of entertainment, shared authentic stories that have brought communities together, and even helped other people discover new ideas. This […]

January 12, 2023

Posting tips for Facebook Facebook may no longer be the cool app, or the place to hangout for younger users, but it remains the most accessed social media platform in the world, and it continues to add more users, as […]

January 9, 2023

Marketers anticipate spending significantly more of their budgets on digital audio in 2023, followed by digital video, according to the latest industry report from Integral Ad Science. Social media and mobile remain key priorities for marketers this year, but experts […]

January 5, 2023

Nail Your First Tweet Whether you’re a new business, or an existing enterprise joining Twitter for the first time, your first Tweet will set the tone for your online personality. First and foremost, keep it short. Your Twitter handle will […]

January 4, 2023

Looking to map out your social media approach for the new year? This will help – the team from Statusbrew have put together a new ‘social media holidays’ calendar for 2023, which highlights all the key dates and events that […]

January 4, 2023

How can businesses benefit from the Facebook app? The social media giant’s Facebook Marketplace feature offers a simple and convenient way to buy and sell online. Whether small business owners are looking for tools or supplies, or they want to […]

January 4, 2023

What Is Social Media Marketing? Before we dive into the how-tos, let’s first cover exactly what is meant by the term social media marketing – and what it’s used for. You probably don’t need a dictionary to figure out that […]

January 3, 2023

During the fourth quarter of 2022, 58% of marketers boosted their spending on social media campaigns, despite concerns over brand safety and ad transparency. The findings from Advertiser Perceptions (via Marketing Dive) suggest that the outlook for social media marketing […]

December 30, 2022

First, define your main message Before you can publish content, you have to establish your main brand message. As an entrepreneur, defining your main message takes personal reflection. Your message is one-half: the core service that you provide and how […]

December 29, 2022

How Effective Is Instagram For Marketing? More than a platform for sharing photos and videos with your social circle, Instagram’s visual format makes it a valuable part of any ecommerce strategy. Whether you’re using organic content, paid ads, or a […]

December 29, 2022

The walled gardens of social media have dominated the digital marketing landscape for nearly a decade. With massive audiences, data-driven advertising and content-rich formats, advertisers have gone from dipping their toes to throwing their budgets into the wells of Silicon […]

December 28, 2022

Traditional social networks have always made money from targeted ads. But this has become difficult in lieu of Apple’s iOS changes. Add in economic slowdown and emerging web3 and metaverse technologies, and what you get is a turbulent and strange […]