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Category: Social Media Marketing


Marketing Channels, Social Media Marketing

How to Perform Creative Testing on Facebook and Google

July 23, 2019

Via: Target Marketing

The success or failure of user acquisition advertising campaigns comes down to creative testing. Facebook and Google’s shifts toward automation have removed most of the advantages third-party adtech tools used to deliver. Those platforms’ automation of bid and budget management […]


Marketing Channels, Marketing Technologies, Mobile Marketing, Social Media Marketing

Facebook News Feed Ads to Change on Aug. 19: Here’s How

July 22, 2019

Via: Target Marketing

Facebook News Feed ads will change on Aug. 19, to benefit mobile users and advertisers who are trying to reach those consumers. The most important update for marketers is that visible text will drop from seven lines to three. As […]


Marketing Channels, Social Media Marketing

Twitter’s Conversation Improvement Testing Continues With Icons in Place of Labels

July 19, 2019

Via: Adweek

Are icons easier for Twitter users to follow than labels? The social network is about to find out. As part of its ongoing efforts to improve conversations on its platform, Twitter began a test in April of adding labels for […]


Marketing Channels, Social Media Marketing

LinkedIn Just Added 3 New Marketing Objectives to Its Campaign Manager

July 11, 2019

Via: Adweek

Advertisers on LinkedIn have three new objectives to tap via its Campaign Manager: brand awareness, website conversion and job applicants. The professional network said the updates now give marketers a full-funnel experience, from initial awareness through to conversion. LinkedIn is […]


Marketing Channels, Social Media Marketing

Twitter ArtHouse Opens Its Doors to Brands

July 11, 2019

Via: Adweek

Creator management, video editing and live broadcasting for brands on Twitter can now be handled in one place: Twitter ArtHouse. Global head of Twitter ArtHouse Stacy Minero, formerly head of content creation, introduced the new initiative in a blog post, […]


Content Marketing, Marketing Channels, Marketing Technologies, Social Media Marketing

Two-Thirds of US Adults Believe Social Networks Should Remove Offensive Political Content

June 19, 2019

Via: Adweek

Political discourse in the U.S. has become more and more heated over the past few years, and social networking sites are natural destinations for these types of discussions. But should social platforms be responsible for removing potentially offensive content that […]


Marketing Channels, Social Media Marketing

30 Instagram Stats Every Marketer Needs to Know

June 10, 2019

Via: Chief Marketer

Instagram has 1 billion monthly active users across the globe, compared with 800 million users last September. More than 500 million of those users are on the platform daily. The Instagram app is one of the most popular social networks […]


Marketing Channels, News, Social Media Marketing

20 Surprising Social Media Statistics from Social Media Examiner’s 2019 Industry Report

May 22, 2019

Via: Convince and Convert

Our friends at Social Media Examiner have released their annual survey on the state of the social media marketing industry, and as always, it provides some fascinating looks into how social media marketers are thinking about social media trends and […]


Marketing Channels, Social Media Marketing

Instagram’s Revamped Explore Tab Puts More of a Focus on Shopping and IGTV

May 16, 2019

Via: Adweek

Instagram revamped its Explore tab, putting more emphasis on shopping and its IGTV long-form video destination, as well as including Stories in its results for the first time. The Explore tab now features a newly designed navigation bar, which includes […]


Marketing Channels, Social Media Marketing

GDPR and Email Overload Leads to Rise on LinkedIn Marketing

May 13, 2019

Via: Chief Marketer

Many B2B sales organizations now use two to five LinkedIn touches as part of their multichannel marketing process, according to a new report. Forty-two percent of respondents to a recent survey by analysis firm TOPO are leveraging LinkedIn in this […]