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Category: Social Media Marketing


Marketing Channels, Social Media Marketing

How engagement trumps headlines: the election in social media

October 29, 2020

Via: Marketing Land

President Donald J. Trump’s Twitter feed has been one of the major sources of news headlines for the past four years, and as of this month, it’s the sixth most followed account on the platform. But that obscures the real […]


Marketing Channels, Social Media Marketing

Pernod Ricard gets industry buy-in for tool that reports hate speech on social media

October 22, 2020

Via: Marketing Dive

EngageResponsibly comes as marketers grow increasingly alarmed about the failure of social media companies to provide a brand-safe environment for their advertising. Despite the ongoing content moderation efforts by social platforms, many consumers are still being exposed to hateful online […]


Marketing Channels, Marketing Technologies, Mobile Marketing, Social Media Marketing

Facebook launches new Shopping audiences, Instagram Product Tag ads, tests Shops discounts

October 21, 2020

Via: Marketing Land

As we head into the holiday season, Facebook is rolling out several new features for e-commerce marketers and brands. It is also launching promotional support for Black-owned businesses and training and software discounts for small businesses. Instagram ads with product […]


Marketing Channels, Social Media Marketing, Web Advertising

Rite Aid joins ranks of retailers with digital media platforms for ads

October 15, 2020

Via: Marketing Dive

Rite Aid Performance Media presents an opportunity for brands to reach consumers across a variety of different channels, including Rite Aid owned and operated digital properties, social media, offsite programmatic display and digital out-of-home. These opportunities can be powerful for […]


Marketing Channels, Social Media Marketing

Social Shorts: Facebook attribution change on hold, Instagram gets more shoppable, turns 10

October 12, 2020

Via: Marketing Land

In response to advertiser feedback, Facebook will not move forward with a test to remove the default 28-day attribution window for advertisers. Gil David of Run DMG shared the news on LinkedIn, commenting “Facebook demonstrates that they do actually listen […]


Marketing Channels, Marketing Technologies, Mobile Marketing, Social Media Marketing

Mondelez CFO redirecting travel, real estate funds to marketing

October 8, 2020

Via: Marketing Dive

“The first question I ask is ‘Where is the money coming from?’” Zaramella said, declining to offer a figure on how much will be dedicated to advertising, but saying it would be “more than ever.” As part of the revamp, […]


Marketing Channels, Marketing Technologies, Mobile Marketing, Social Media Marketing

TikTok avoids US ban on new downloads in last-minute ruling

September 28, 2020

Via: Marketing Dive

Marketers that are either running campaigns on TikTok or may be planning to do so continue to face uncertainty about the app’s future in the U.S. While TikTok has scored a short-term victory to keep its app running in U.S. […]


Marketing Channels, Social Media Marketing

Environment — and brands’ approach to it — matters more than ever to consumers, study finds

September 24, 2020

Via: Marketing Dive

Despite the continuing threat of the COVID-19 pandemic and its surrounding economic fallout, the percentage of people who believe environmental issues should take a backseat to economic or well-being issues dropped 13 points, from 54% to 41%, over the past […]


Marketing Channels, Social Media Marketing

Consumers and marketers at odds over ad preferences, Kantar study finds

September 23, 2020

Via: Marketing Dive

Kantar’s research suggests marketers may be over reliant on digital channels for ads, as consumers tend to prefer offline channels overall because these are perceived to be better quality, more trustworthy, less intrusive and not overly targeted, per the report. […]


Big Data, Marketing Channels, Platforms & Software, Social Media Marketing

How TikTok’s uncertain future and COVID-19 are transforming influencer marketing

September 21, 2020

Via: Marketing Dive

Since July, influencers have prepared for a potential ban of TikTok in the U.S., with some testing rival platforms like Triller and Instagram Reels. Though there likely won’t be a mass exodus of creators from the popular social video app […]