Category: Social Media Marketing

January 22, 2021

Question. If you wanted to grow strawberries in your backyard, what would you do? Reinvent the wheel and create new, never-before-seen methods for growing healthy strawberry plants. Learn from successful gardening experts who’ve harvested a ton of strawberry crops throughout […]

January 20, 2021

The last twelve months have been transformative in many ways, with one of the key changes being the increased reliance on digital connectivity for work, play, socializing, connection, etc. Indeed, the impacts of the COVID-19 pandemic, and the various mitigation […]

January 13, 2021

How important is Facebook’s advertising platform to online brands and retailers? One potential clue can be found in last year’s ad boycott by companies frustrated with Facebook’s handling of misinformation and hate speech. According to previously unpublished data from Forrester […]

January 13, 2021

Over 6 million businesses are using Facebook ads to get their message across, but few understand how to make Facebook ads work for them. Without the right Facebook ad audience, they never meet their ideal customer where they are, leaving […]

January 11, 2021

Social media listening has come a long way in the past decade. These days, every brand is using brand-name monitoring. Yet, few brands take full advantage of social media listening. While it is great for improved customer support (for example: […]

December 29, 2020

Paid media has one job: to lift your brand. And as digital marketing evolves, so too will your strategy. So how should you change your paid media strategy in 2021? Here are eight changes you can incorporate without a second […]

December 28, 2020

For a long time, Instagram stumped marketers for companies that didn’t have a brand that easily translated into visual imagery. If you didn’t have a physical product or appealing aesthetics, it was easy to feel like the platform wasn’t one […]

December 14, 2020

Facebook will begin introducing several features for group administrators in the coming days. The social network is changing the format of topics for groups from tags to hashtags, giving admins and members a more familiar way to categorize and browse […]

December 10, 2020

In moves that could shift the balance of power in social media and the wider digital ecosystem, the Federal Trade Commission (c) and more than 40 states on Wednesday filed separate antitrust lawsuits accusing Facebook of being a monopoly that […]

December 3, 2020

It may not initially seem like an ideal fit, but Facebook is becoming increasingly influential in the car purchase process, and connecting users to relevant deals for their next automotive purchase. Indeed, Facebook reported last year that around half of […]