Category: Social Media Marketing

Marketing Channels, News, Social Media Marketing

WSJ: Twitter discusses merger with TikTok’s US operations

August 10, 2020

Via: Marketing Dive

Twitter’s reported interest in merging with TikTok’s U.S. operations adds an interesting fold into the viral video app’s potential future. Twitter in many ways pioneered the sharing of short video clips with Vine, a social media app whose focus on […]

Marketing Channels, Social Media Marketing

TikTok makes first push into streaming with Fire TV app

August 7, 2020

Via: Marketing Dive

While TikTok faces regulatory hurdles, its launch of a channel on Amazon Fire TV could help the app to reach the growing audience for video-on-demand (VOD) and over-the-top (OTT) services as more U.S. households connect their TVs directly to the […]

Marketing Channels, Marketing Technologies, Mobile Marketing, Social Media Marketing

Industry: Snapchat’s first B2B marketing push is a timely, smart move

August 6, 2020

Via: CMO

Snapchat’s first global B2B marketing campaign is being positioned as an overdue and clever step in solidifying the social media brand’s position as its platform rivals face claims of racial insensitivity and advertising boycotts through to data privacy challenges. Snapchat’s […]

Marketing Channels, Marketing Technologies, Mobile Marketing, Social Media Marketing

7 Engaging Ways to Advertise to Upcoming Generations on TikTok

August 3, 2020

Via: Target Marketing

In a post-COVID world, people are using content to fill their time and find daily satisfaction, thus creating a greater need for content creation. This gives marketers a real opportunity to reach their target demographic in an engaging way. If […]

Marketing Channels, Marketing Technologies, Mobile Marketing, Social Media Marketing

Facebook considers political ad ban through November

July 13, 2020

Via: Marketing Dive

In late June, the Anti-Defamation League (ADL), NAACP and other civil rights organizations kicked off the #StopHateforProfit boycott that calls on major brands to stop advertising on Facebook to send the message that the network has become a breeding ground […]

Marketing Channels, News, Social Media Marketing

Facebook CCPA compliance challenges: Limited Data Use

July 6, 2020

Via: Marketing Land

The California Consumer Privacy Act (CCPA) went into effect on January 1, 2020, and businesses have been working to make sure they are in compliance before the window for litigation opens on July 1. This isn’t new news: at this […]

Marketing Channels, Marketing Technologies, Mobile Marketing, Social Media Marketing

Marketers’ Facebook boycotts are just the 1st step toward change

June 30, 2020

Via: Marketing Dive

Adizzying number of marketers have in recent days announced plans to pause advertising on Facebook and other social media sites, as civil rights groups ratchet up the pressure on platforms to curb hate speech. The snowball effect mirrors past pullbacks […]

Content Marketing, Marketing Channels, Marketing Technologies, Social Media Marketing

4 elements every content medium needs to have

June 29, 2020

Via: Marketing Land

Have you ever started to write a new social media post, record a YouTube video or some other piece of content and sat at your desk waiting for inspiration to strike? Starting a new piece of content can be a […]

Marketing Channels, News, Social Media Marketing, Traditional Marketing

Global ad marketplace to drop 7% this year, rebound next year, Magna says

June 15, 2020

Via: Marketing Dive

Magna’s numbers point to an acceleration of troubles for advertising sales volume, which is now expected to shrink by 7.2% in 2020 compared to Magna’s previous estimate of a 2.8% drop. For the linear advertising landscape, which was already in […]

Marketing Channels, Social Media Marketing

9 Key Discoveries in 2020 Social Media Research 

June 10, 2020

Via: Convince and Convert

2020 social media research demonstrates that platforms like TikTok and WhatsApp are starting to make their mark on young audiences and are becoming the hottest social networks. Recently, our friends at Edison Research and Triton Digital released their 2020 Infinite […]