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Category: Social Media Marketing


Marketing Channels, Social Media Marketing

How Brand Experiences and Social Media Intersect

February 21, 2019

Via: Adweek

Thanks to the combined rise of tech and our desire for human interactions, we’re choosing experiences that enable us to simultaneously exist in our real and virtual worlds more than ever. As a case in point: Look no further than […]


Big Data, Customer Data, Marketing Channels, Social Media Marketing

Marketers Must Take Stock of Their Data-Driven Power Now

February 19, 2019

Via: Target Marketing

With the 2020 elections already underway, social media marketing is in the spotlight. Although I am not sure if the spotlight was ever really off of its data-driven science since the 2016 election. Although all of the major social networking […]


News, Social Media Marketing

Twitter Is Extending Its Political Ads Policy and Ads Transparency Center to the EU

February 19, 2019

Via: Adweek

Twitter is expanding the political campaigning policy and Ads Transparency Center it unveiled in the U.S. last August and last June, respectively, to European Union member states, India and Australia, mindful of key elections that are set for later this […]


Marketing Channels, Social Media Marketing

Consumers Expect a Lot More Out of Brands on Social Media Than You Might Think

February 11, 2019

Via: Adweek

Can brands do what government and political leaders apparently cannot and use social media to help foster connections between people and bring them together? A recent report by Sprout Social, “Creating Connection: What Consumer Want From Brands in a Divided […]


Marketing Channels, Social Media Marketing, Traditional Marketing

3 Examples of Social Media-Worthy Outdoor Advertisements

February 6, 2019

Via: Target Marketing

Many look at the relationship between outdoor advertising and digital advertising as combative. We already know that out-of-home advertising works (here’s why). However, it is important to see the ways that the digital world enhances traditional ads and vice versa. […]


Marketing Channels, News, Social Media Marketing

Why Super Bowl Ads Still Matter to CMOs and Marketing Teams

February 4, 2019

Via: Target Marketing

Even pessimistic marketing thought leaders believe more than 100 million viewers caught the Super Bowl ads yesterday. For marketers like SunTrust Banks and Mercedes-Benz, it’s been the best place to announce initiatives that can then live on other marketing channels. […]


Marketing Channels, Social Media Marketing

The Importance of Using Social Media in B2B Advertising

January 30, 2019

Via: Target Marketing

While most marketers are aware of the value of social networks in B2C campaigns, they often overlook social media as a key component of B2B advertising efforts. Dispelling the myth that Facebook (and others) cannot be a utility for B2B […]


Marketing Channels, Social Media Marketing

The WhatsApp Business App Topped 5 Million Monthly Business Users

January 24, 2019

Via: Adweek

Roughly one year after debuting the WhatsApp Business application, the app is now used by more than 5 million businesses monthly. The Facebook-owned messaging app is also bringing some of its most popular features to the web and desktop versions […]


Marketing Channels, Social Media Marketing

6 Powerful Psychological Biases and How They Influencer Human Behavior Online

January 21, 2019

Via: BufferSocial

Great campaigns happen at the intersection of marketing and psychology. The sweet spot where your content and messaging connects with your audience on a deep, human level. Which, in a sense, makes all marketers aspiring psychologists at heart. This week […]


Marketing Channels, Social Media Marketing

Here Are the Best Ways to Market Movies via Facebook and Instagram

December 26, 2018

Via: Adweek

While the idea of spontaneously seeing a film may seem whimsical, it’s not happening too often, according to a recent online study by Accenture that was commissioned by Facebook. Accenture surveyed 1,074 active U.S. moviegoers—defined as someone who has seen […]