Marketing Channels, News, Social Media Marketing
August 10, 2020
Via: Marketing DiveTwitter’s reported interest in merging with TikTok’s U.S. operations adds an interesting fold into the viral video app’s potential future. Twitter in many ways pioneered the sharing of short video clips with Vine, a social media app whose focus on […]
Marketing Channels, Social Media Marketing
August 7, 2020
Via: Marketing DiveWhile TikTok faces regulatory hurdles, its launch of a channel on Amazon Fire TV could help the app to reach the growing audience for video-on-demand (VOD) and over-the-top (OTT) services as more U.S. households connect their TVs directly to the […]
Marketing Channels, Marketing Technologies, Mobile Marketing, Social Media Marketing
August 6, 2020
Via: CMOSnapchat’s first global B2B marketing campaign is being positioned as an overdue and clever step in solidifying the social media brand’s position as its platform rivals face claims of racial insensitivity and advertising boycotts through to data privacy challenges. Snapchat’s […]
Marketing Channels, Marketing Technologies, Mobile Marketing, Social Media Marketing
August 3, 2020
Via: Target MarketingIn a post-COVID world, people are using content to fill their time and find daily satisfaction, thus creating a greater need for content creation. This gives marketers a real opportunity to reach their target demographic in an engaging way. If […]
Marketing Channels, Marketing Technologies, Mobile Marketing, Social Media Marketing
July 13, 2020
Via: Marketing DiveIn late June, the Anti-Defamation League (ADL), NAACP and other civil rights organizations kicked off the #StopHateforProfit boycott that calls on major brands to stop advertising on Facebook to send the message that the network has become a breeding ground […]
Marketing Channels, News, Social Media Marketing
July 6, 2020
Via: Marketing LandThe California Consumer Privacy Act (CCPA) went into effect on January 1, 2020, and businesses have been working to make sure they are in compliance before the window for litigation opens on July 1. This isn’t new news: at this […]
Marketing Channels, Marketing Technologies, Mobile Marketing, Social Media Marketing
June 30, 2020
Via: Marketing DiveAdizzying number of marketers have in recent days announced plans to pause advertising on Facebook and other social media sites, as civil rights groups ratchet up the pressure on platforms to curb hate speech. The snowball effect mirrors past pullbacks […]
Content Marketing, Marketing Channels, Marketing Technologies, Social Media Marketing
June 29, 2020
Via: Marketing LandHave you ever started to write a new social media post, record a YouTube video or some other piece of content and sat at your desk waiting for inspiration to strike? Starting a new piece of content can be a […]
Marketing Channels, News, Social Media Marketing, Traditional Marketing
June 15, 2020
Via: Marketing DiveMagna’s numbers point to an acceleration of troubles for advertising sales volume, which is now expected to shrink by 7.2% in 2020 compared to Magna’s previous estimate of a 2.8% drop. For the linear advertising landscape, which was already in […]
Marketing Channels, Social Media Marketing
June 10, 2020
Via: Convince and Convert2020 social media research demonstrates that platforms like TikTok and WhatsApp are starting to make their mark on young audiences and are becoming the hottest social networks. Recently, our friends at Edison Research and Triton Digital released their 2020 Infinite […]
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