Marketing Channels, Social Media Marketing
July 23, 2019
Via: Target MarketingThe success or failure of user acquisition advertising campaigns comes down to creative testing. Facebook and Google’s shifts toward automation have removed most of the advantages third-party adtech tools used to deliver. Those platforms’ automation of bid and budget management […]
Marketing Channels, Marketing Technologies, Mobile Marketing, Social Media Marketing
July 22, 2019
Via: Target MarketingFacebook News Feed ads will change on Aug. 19, to benefit mobile users and advertisers who are trying to reach those consumers. The most important update for marketers is that visible text will drop from seven lines to three. As […]
Marketing Channels, Social Media Marketing
July 19, 2019
Via: AdweekAre icons easier for Twitter users to follow than labels? The social network is about to find out. As part of its ongoing efforts to improve conversations on its platform, Twitter began a test in April of adding labels for […]
Marketing Channels, Social Media Marketing
July 11, 2019
Via: AdweekAdvertisers on LinkedIn have three new objectives to tap via its Campaign Manager: brand awareness, website conversion and job applicants. The professional network said the updates now give marketers a full-funnel experience, from initial awareness through to conversion. LinkedIn is […]
Marketing Channels, Social Media Marketing
July 11, 2019
Via: AdweekCreator management, video editing and live broadcasting for brands on Twitter can now be handled in one place: Twitter ArtHouse. Global head of Twitter ArtHouse Stacy Minero, formerly head of content creation, introduced the new initiative in a blog post, […]
Content Marketing, Marketing Channels, Marketing Technologies, Social Media Marketing
June 19, 2019
Via: AdweekPolitical discourse in the U.S. has become more and more heated over the past few years, and social networking sites are natural destinations for these types of discussions. But should social platforms be responsible for removing potentially offensive content that […]
Marketing Channels, Social Media Marketing
June 10, 2019
Via: Chief MarketerInstagram has 1 billion monthly active users across the globe, compared with 800 million users last September. More than 500 million of those users are on the platform daily. The Instagram app is one of the most popular social networks […]
Marketing Channels, News, Social Media Marketing
May 22, 2019
Via: Convince and ConvertOur friends at Social Media Examiner have released their annual survey on the state of the social media marketing industry, and as always, it provides some fascinating looks into how social media marketers are thinking about social media trends and […]
Marketing Channels, Social Media Marketing
May 16, 2019
Via: AdweekInstagram revamped its Explore tab, putting more emphasis on shopping and its IGTV long-form video destination, as well as including Stories in its results for the first time. The Explore tab now features a newly designed navigation bar, which includes […]
Marketing Channels, Social Media Marketing
May 13, 2019
Via: Chief MarketerMany B2B sales organizations now use two to five LinkedIn touches as part of their multichannel marketing process, according to a new report. Forty-two percent of respondents to a recent survey by analysis firm TOPO are leveraging LinkedIn in this […]
July 23, 2019
July 23, 2019
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