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Category: Social Media Marketing


Marketing Channels, Social Media Marketing

Here Are the Best Ways to Market Movies via Facebook and Instagram

December 26, 2018

Via: Adweek

While the idea of spontaneously seeing a film may seem whimsical, it’s not happening too often, according to a recent online study by Accenture that was commissioned by Facebook. Accenture surveyed 1,074 active U.S. moviegoers—defined as someone who has seen […]


Marketing Channels, Social Media Marketing

6 Social Media Trends to Keep Your Eye on Heading Into the New Year

December 18, 2018

Via: Adweek

Approximately 2.77 billion. That’s the estimated number of people that will be using social media by 2019. We’ve come a long way from the days of Myspace in the early 2000s and from when there were less than a billion […]


Marketing Channels, Social Media Marketing

Facebook Is Testing Ads in Search on Its Mobile Apps and Marketplace

December 11, 2018

Via: Adweek

Two new stations may soon be added to the Facebook monetization train line. The social network revealed today that it is running a small test of ads in search results on its flagship mobile applications—both in its primary search function […]


Marketing Channels, Social Media Marketing

Facebook Revealed Several Updates to Its Test of Subscriptions to Instant Articles

December 7, 2018

Via: Adweek

Facebook announced several updates to its test of subscriptions to Instant Articles, as well as 26 new publishers that were added to the test group. The social network began testing subscriptions in Instant Articles with 10 publishers in October 2017. […]


Marketing Channels, Social Media Marketing

Can Twitter Threads Increase Reach, Engagement, and Referral Traffic? An Experiment

December 7, 2018

Via: BufferSocial

How can you increase Twitter reach and engagement? That’s something that many marketers are thinking about, including Rand Fishkin, the founder of SparkToro, who has been wondering if Twitter gives tweets with a link less visibility than tweets without a […]


Marketing Channels, Social Media Marketing

Facebook Collections Can Now Be Shared With Other Users, Who Can Collaborate on Them

December 4, 2018

Via: Adweek

Just in time for the holiday shopping season, Facebook users finally have the ability to share their collections with individual people or groups. In the interest of avoiding confusion, this update applies to the collections feature that enables users to […]


Marketing Channels, Social Media Marketing

Instagram Just Added 2 Features to Aid the Visually Impaired

November 28, 2018

Via: Adweek

Instagram is considered the most visual among the social platforms, but that doesn’t mean it’s ignoring the visually impaired. The Facebook-owned photo- and video-sharing network detailed two accessibility updates in a blog post Wednesday, aimed at helping the 285 million-plus […]


Marketing Channels, Marketing Technologies, Mobile Marketing, Social Media Marketing

Gen Z Means More Digital, Mobile, Social for Financial Marketers

November 27, 2018

Via: Target Marketing

Few would dispute that Millennials caught many banks and credit unions flat-footed. But some financial marketers now think they learned their lesson, and that they are ready for Gen Z. “That’s resoundingly not true,” says Jason Dorsey, president at The […]


Marketing Channels, Social Media Marketing

All Facebook Pages and Profiles Can Now Host Watch Parties

November 27, 2018

Via: Adweek

Facebook’s Watch Party feature is now available to all pages and profiles, and some new wrinkles have been added. The social network began testing Watch Party in January as a way for members of a group to view videos simultaneously […]


Marketing Channels, Social Media Marketing

Facebook Is Ramping Up Its Career-Development Efforts With a New Site, Other Updates

November 14, 2018

Via: Adweek

Facebook took the next step toward honoring its June pledge to train 1 million small business owners in the U.S. on digital skills by 2020 with this week’s debut of career-development site Learn With Facebook. The social network also revealed […]