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Category: Social Media Marketing


Marketing Channels, News, Social Media Marketing

Facebook Reveals Steps to Keep Advertisers Better Informed

November 21, 2019

Via: Adweek

Facebook created an Ads Status Page to keep advertisers on its platform informed about disruptions to its services. The page alerts advertisers if there are issues with the social network’s Ads Manager related to creation/editing, delivery or reporting. The social […]


Marketing Channels, Social Media Marketing

Facebook Reveals Several Brand Safety Updates

November 20, 2019

Via: Adweek

Facebook detailed a host of updates Wednesday related to its three-pronged approach to brand safety: creating a safe and welcoming community; maintaining a high-quality ecosystem of content, publishers and ads; and proactively collaborating with the industry. The social network created […]


Marketing Channels, Marketing Technologies, Mobile Marketing, Social Media Marketing

eMarketer Ups Its Estimates for Snapchat’s User Base, Ad Revenue

November 19, 2019

Via: Adweek

Research outfit eMarketer is bullish on Snapchat. Citing new features introduced since the messaging application’s ill-fated redesign in early 2018 and a revamped Android experience, eMarketer revised its forecasts for user growth upward. According to eMarketer, Snapchat will have 293.01 […]


Marketing Channels, Social Media Marketing

Rewriting Marketing Rules for Gen Z Social Platforms

November 13, 2019

Via: Target Marketing

Our first true social natives are coming of age. Gen Z now holds over $44 billion in buying power and brands need to take notice sooner rather than later. Not only do young consumers now have more of their own […]


Content Marketing, Marketing Channels, Marketing Technologies, Social Media Marketing

7 Digital Marketing Trends to Consider for 2020

November 4, 2019

Via: Chief Marketer

What are biggest digital marketing trends for 2020? More—as in more influencer marketing, more content, more web video and more of what will get digital consumers engaged with your brand online. Here are seven key digital marketing trends that you […]


Marketing Channels, News, Social Media Marketing

Twitter’s Ban on Political Ads Is No Big Deal, Marketers Say

November 1, 2019

Via: Adweek

When Twitter CEO Jack Dorsey announced—in a series of tweets, naturally—that the platform would no longer accept political ad dollars in the lead-up to the 2020 presidential race, the responses were mixed. Advocates and some Democratic candidates lauded Twitter’s decision […]


Marketing Channels, Social Media Marketing

The Keys to Epic Engagement on Social Media

October 25, 2019

Via: BufferSocial

It doesn’t get much better than a moment of delight on social media. We love the brands who deliver these moments to customers (as customers of some of these brands, we particularly love when it happens to us). And we […]


Marketing Channels, Social Media Marketing

LinkedIn Creates a Guide to Its Marketing Solutions Partners

October 23, 2019

Via: Adweek

LinkedIn introduced The Complete Guide to LinkedIn Marketing Solutions Partners this week with an eye toward matching up advertisers on the professional network with the appropriate LinkedIn Marketing Partners to help them achieve their goals. Partner marketing lead Kaitlin Stich […]


Email Marketing, Marketing Channels, Social Media Marketing, Web Advertising

Omnichannel Marketing Is Preferred by 85% of Consumers

October 22, 2019

Via: Target Marketing

With the advent of the Internet and social media, choosing the right marketing channel to distribute your message to your target audience and create a stronger relationship with them is now more complicated. With all these choices, what’s important is […]


Marketing Channels, Social Media Marketing

Facebook IQ: Generation Z Wants to See More Diversity in Advertising

October 22, 2019

Via: Adweek

Generation Z is estimated to influence $143 billion in spending in the U.S. alone, according to a study by ad agency Barkley, so Facebook IQ turned its attention to the members of that group with the most direct spending power, […]