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Category: Social Media Marketing


Marketing Channels, Social Media Marketing

A Marketer’s Guide To TikTok Analytics

September 26, 2022

Via: Search Engine Journal

While TikTok might be all fun and games for users, marketers know better. This social media channel is full of essential metrics to help brands create more engaging and relevant content for their audiences, so let’s get right to it: […]


Content & SEO, Marketing Channels, Social Media Marketing

How To Create Engaging Social Media Content: 12 Tips To Drive Results

September 26, 2022

Via: Search Engine Journal

Social media has become a significant part of most people’s daily routines. According to a recent study from Pew Research Center, almost half of Americans use Facebook multiple times a day, and 70% access it at least once a day. […]


Marketing Channels, Social Media Marketing

TikTok Marketing 101: How To Get Started

September 23, 2022

Via: Search Engine Journal

TikTok has taken the world by storm with its popular social media platform, and there are plenty of opportunities for savvy marketers. TikTok has over a billion monthly users, and in the U.S., users spend approximately 52 minutes a day […]


Marketing Channels, Social Media Marketing

Meta adds creator tools for Facebook and Instagram

September 23, 2022

Via: Business of Apps

Meta is shifting its focus to creators by adding ways for creators to build their audiences on Instagram and Facebook. The company just added a suite of creator elements to Facebook Pages including notifications to support fellow creators, templates for […]


Marketing Channels, Social Media Marketing

Instagram Publishes Three New Guides to Help Brands Maximize their Holiday Marketing Efforts

September 23, 2022

Via: Social Media Today

With the holiday shopping push already shifting into gear, now is the time to update your social profiles and posting approach, in order to maximize the opportunities of the season. And if Instagram is part of your social media marketing […]


Marketing Channels, Social Media Marketing

5 Tips to Help Maximize Your Facebook Marketing Push This Holiday Season

September 23, 2022

Via: Social Media Today

Have you got all your bases covered for the coming holiday shopping push? If you’re looking for ways to update your social media marketing efforts, then Facebook’s likely a still key focus, because while it has lost ground with younger […]


Marketing Channels, Social Media Marketing

LinkedIn Professionals Share Their Best Unusual LinkedIn Marketing Hack

September 22, 2022

Via: Search Engine Journal

LinkedIn is a great place to grow your business. In the last 12 months, 93% of B2B marketers have used the platform the most to distribute content organically. LinkedIn also topped the same survey for producing the best results. The […]


Marketing Channels, Social Media Marketing

How To Use Twitter To Increase Your Google Search Visibility

September 22, 2022

Via: Search Engine Journal

Twitter has become a powerful marketing platform for businesses. It helps them connect with customers, build relationships, and promote their brand. Integrating pictures and links to products or services, store locations, contact information, special offers, and much more helps brands […]


Marketing Channels, Social Media Marketing

YouTube considers monetising Shorts

September 20, 2022

Via: Business of Apps

YouTube is apparently considering the next step for its Shorts, the TikTok rival short-form video format. According to reporting from The New York Times YouTube may be adding direct monetisation features for Shorts soon which could be a major advantage […]


Marketing Channels, Social Media Marketing

Why Meta Is Investing Big In Business Messaging

September 19, 2022

Via: AdExchanger

Meta is struggling to get its wheels turning on Reels. A leaked internal report recently revealed that Instagram Reels get 10 times less engagement than videos on TikTok. But Meta has seen more success with business messaging, which Mark Zuckerberg […]


Content & SEO, Marketing Channels, Marketing Technologies, Social Media Marketing

11 tips for using social to become an authority in your niche

September 19, 2022

Via: Search Engine Land

It’s no secret that Google’s helpful content update has caused quite a stir in the SEO community. While Google’s emphasis on “people-first” content may have come as a surprise to many content creators, users (and many SEO professionals) have been […]


Marketing Channels, Social Media Marketing

Why brands are creating original songs for TikTok

September 15, 2022

Via: Marketing Dive

For years, marketers have utilized musical branding as a key part of their strategic playbooks, tapping mainstream artists to craft original songs that represent the next evolution of the jingle. While these full-length productions often soundtrack TV commercials or live […]


Marketing Channels, Social Media Marketing

YouTube Adds New Vertical Video Conversion Elements as it Leans into Short Form Video

September 15, 2022

Via: Social Media Today

YouTube’s looking to help advertisers align with evolving video consumption trends by testing out a new process that automatically reformats landscape video ads into square or vertical playback, relative to how each user is consuming content. As you can see […]


Marketing Channels, Social Media Marketing

Instagram is testing a “Gifts” monetization feature for creators

September 14, 2022

Via: Search Engine Land

Instagram is internally testing a new tool for creators to make money called “Gifts.” What it looks like. The new feature was first shared on Twitter by developer Alessandro Paluzzi. Tipping. Not new on social platforms. Instagram is not the […]


Marketing Channels, Social Media Marketing

What Would A ‘Decentralized’ Social Media Network Look Like?

September 14, 2022

Via: MediaPost

Traditional social networks have always made money from targeted ads. But this has become difficult in lieu of Apple’s iOS changes. Add in economic slowdown and emerging web3 and metaverse technologies, and what you get is a turbulent and strange […]


Content & SEO, Marketing Channels, Social Media Marketing

TikTok: Time To Get Serious About Its Content Marketing Promise?

September 12, 2022

Via: CMI

TikTok is a player. With over 1 billion active users who spend about 20 hours a month watching videos on the platform, TikTok has a huge audience hooked on its content. That audience spent $824 million through the platform in […]


Content & SEO, Marketing Channels, Social Media Marketing

How To Incorporate More Context In Your Social Media Content

September 12, 2022

Via: Search Engine Journal

Social media has become a part of our everyday lives. The many platforms have revolutionized the way we communicate. They provide quick access to information and entertainment at the touch of a button. And now, social media provides us with […]


Marketing Channels, Social Media Marketing

YouTube is testing new search and engagement insights for Creator Studio

September 12, 2022

Via: Search Engine Land

YouTube has unveiled some new analytics options for Creator Studio that provides more data on what your audience is interested in, based on search and engagement activity, and also how those users are interacting with different topics on the app. […]


Marketing Channels, Social Media Marketing

Instagram may pull Shop tab as social commerce slows

September 8, 2022

Via: Business of Apps

Instagram is reportedly reigning in its social commerce ambitions by pulling its in-stream shopping program. Despite rising interest in mobile shopping during the pandemic, social shopping has failed to take off in Western countries the way it has over in […]


Marketing Channels, Social Media Marketing

YouTube Provides New, Ad-Free Player for Classrooms, New In-Stream Courses for Educational Creators

September 8, 2022

Via: Social Media Today

Whether you need help with a home DIY project, or you’re looking for assistance on your math homework, YouTube has become a default education resource for many, with some 93% of YouTube viewers now using the platform to gather information. […]