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Category: Social Media Marketing


Marketing Channels, Social Media Marketing

5 Easy Steps To Running An Effective Social Media Audit

June 23, 2022

Via: Convince and Convert

Over three billion people around the world use social media every month. Out of this, 75% feel that social media platforms play a key role in their purchasing mindset. This shows how a good social media strategy is a must […]


Marketing Channels, Social Media Marketing

3 Key Elements to Effectively Target Gen Z with Social Media Advertising

June 22, 2022

Via: Convince and Convert

Let’s cut straight to it. How the heck do we reach Gen-Z through social media advertising? It’s already halfway through 2022 and approaching this generation seems like the most daunting task. Gen-Z knows the ins and outs of the latest […]


Marketing Channels, Social Media Marketing

5 Steps to Crafting an Authentic Social Media Presence For Your Business

June 17, 2022

Via: Entrepreneur

When it comes to social media marketing, authenticity is key, but curating an authentic brand identity that helps you stand out online, helps you build trust and helps you gain visibility on social media platforms can be quite challenging. From […]


Marketing Channels, Social Media Marketing

Could TikTok Be A Search Engine? For Many Users, It Already Is

June 17, 2022

Via: Search Engine Journal

TikTok was spotted testing a new search feature, raising questions about its viability as a search engine. Interestingly, many people already use it as one. According to a screenshot shared on Twitter, TikTok is starting to show suggested search terms […]


Marketing Channels, Social Media Marketing

6 Types of Social Media Ads That Drive Solid Results

June 16, 2022

Via: Convince and Convert

We can all agree that an organic social media strategy is great, mainly for its cost advantage. But it also takes a lot of manpower and time to get your content in front of the right eyes. Investing in different […]


Marketing Channels, Social Media Marketing

Research Reveals TikTok’s Impact On Consumers’ Purchase Journeys

June 15, 2022

Via: Search Engine Journal

TikTok shares the second installment of its Path-to-Purchase Report, a study that shows TikTok’s impact on consumers’ purchase journeys – from discovery to consideration to post-purchase evangelism. The latest research gives brands several interesting insights into how they can harness […]


Marketing Channels, Social Media Marketing

5 Tools to Fine-Tune Your Social Media Advertising Strategy

June 9, 2022

Via: Convince and Convert

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. But it can be quite costly, especially if your team fails to continuously invest time into fine-tuning your […]


Marketing Channels, Social Media Marketing

Don’t Ignore Social Commerce

June 8, 2022

Via: Convince and Convert

When 2022 began and the world was optimistic for a post-pandemic era, trend spotters predicted (despite the opening of brick-and-mortar stores) that e-commerce would continue to grow. According to a recent industry report, e-commerce will account for 20.4% of global […]


Marketing Channels, Social Media Marketing

How To Avoid Common Slip-ups With Your B2B Social Ad Creative [Examples]

June 8, 2022

Via: CMI

Content marketers spend a lot of time developing content. But when it’s time to promote that carefully created content in social ads, they don’t have the same flourish. Relatively recent research shows B2B ad creative often misses the mark regarding […]


Marketing Channels, Social Media Marketing

LinkedIn Expands Audio Events To All Users

June 8, 2022

Via: Search Engine Journal

LinkedIn is expanding audio-only live events, first introduced in January in a beta test, to all users who have Creator Mode turned on. Audio-only live events are LinkedIn’s answer to the success of apps like Clubhouse, and features like Twitter […]