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Category: Social Media Marketing


Marketing Channels, Social Media Marketing

TikTok adds roster of Sound Partners to emphasize audio’s role in marketing success

October 8, 2021

Via: Marketing Dive

With the addition of several audio-focused companies to its Marketing Partners program, TikTok is steering brands to diversify their tactics in an area it views as essential to engaging its audience. Nearly two-thirds (65%) of TikTok users prefer branded content […]


Marketing Channels, Social Media Marketing

Snap Launches Money-Making Tools For Creators; The Argument For Contextual Targeting

October 7, 2021

Via: AdExchanger

Creative Galaxy Snap is fending off competitors with new money-making tools for creators, Variety reports. Next month, Snapchat will launch Spotlight Challenges, cash bonuses ranging from $1,000 to $25,000 for accounts with top views in categories like “Best Trick Shot.” […]


Marketing Channels, Social Media Marketing

‘Now we work with thousands’: How getting on TikTok transformed this drink brand’s influencer strategy

October 7, 2021

Via: Digiday

TikTok is seemingly in a season of growth, having recently passed the 1 billion user mark. While ad executives say the ByteDance-owned platform still lacks lots of the basics when it comes to ad offerings, marketers are using the channels […]


Marketing Channels, Social Media Marketing

Pinterest Launches Commerce-Friendly Features, Inches Closer To Native Checkout

October 6, 2021

Via: AdExchanger

Pinterest’s big bet on social commerce continues. Pinterest added several shopping-focused features on Wednesday, including a new spin on shoppable video, the ability for creators to tag brands they want to collaborate with and the option for merchants to feature […]


Marketing Channels, Social Media Marketing

YouTube Tests New ‘Engagement Graph’ Insights on Videos, Adds New Member Acknowledgement Feature

October 6, 2021

Via: Social Media Today

YouTube’s looking to help viewers find the most engaging elements of video clips, while it’s also launching a new feature to acknowledge long-term subscribers during live-streams. First off, on engagement insights – as you can see in this example, YouTube’s […]


Marketing Channels, Social Media Marketing

TikTok rolls out host of new tools for retailers, brands and mobile marketers

October 1, 2021

Via: Business of Apps

TikTok recently announced plenty of new and exciting features at the TikTok World event that saw marketers and brands come together to embrace the app’s unique community. With 61% of its members rating its video more unique than other platforms […]


Marketing Channels, Social Media Marketing

TikTok entices advertisers with new brand safety, ad measurement and commerce features

September 29, 2021

Via: Marketing Dive

With its first global event for marketers, TikTok looks to show brands and marketers how it’s a viable platform on which to advertise. Despite increasing usage levels and industry trust, the social app has had trouble convincing marketers it’s a […]


Marketing Channels, Social Media Marketing

76% of sponsored posts on Instagram hide disclosure notification

September 29, 2021

Via: Business of Apps

More than three quarters of influencer ads on Instagram are hiding the sponsored post disclosure in the post according to research by affiliate network Awin. The study examined the top 100 posts for disclosure hashtags to find out if the […]


Marketing Channels, Social Media Marketing

For influencer marketing to drive sales, trust must translate to real strategies

September 28, 2021

Via: Marketing Dive

Influencer marketing this year has seen a surge in industry confidence as some marketers post returns on their investments (ROIs) and influencer-focused companies boost measurement capabilities. The approaching holiday season could provide a key test of whether these developments translate […]


Marketing Channels, Social Media Marketing

Transform your digital strategy with first-party data on social media

September 27, 2021

Via: Marketing Dive

With 44% of marketers naming social media marketing as the most difficult tactic to attribute to revenue, it’s not surprising that it’s referred to as an “awareness driver.” But this misconception might be limiting your digital success and minimizing opportunities […]