TikTok is reportedly developing AI-powered virtual influencers that will be able to compete against human creators for lucrative advertising contracts.
The new AI avatars can allegeldy read scripts for video ads created from prompts submitted by brands and TikTok Shop sellers. However, this feature is still in its testing phase so everything is subject to change, reports The Information.
Impact on sales. During testing, TikTok researchers discovered that AI avatars haven’t generated as many e-commerce sales as human influencers. This is reportedly why the new feature hasn’t been made available to marketers yet. The platform suggests that this feature should complement existing human creators rather than replace them.
