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Is optimizing for one specific keyword an outdated SEO practice?

April 25, 2024

For a long time, optimizing webpages to rank for a single targeted keyword was a common SEO tactic.

Marketers would carefully select a high-value keyword and optimize content and on-page elements to rank well for that term.

However, this hyper-focused keyword approach is now considered outdated in many cases.

Today, searcher behavior, query intent and the buyer’s journey are more important than targeting individual keywords.

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