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Tag: marketing


Marketing Channels, Traditional Marketing

The Psychology of Social Proof and Its Role in Marketing

January 11, 2019

Via: Target Marketing

In order to successfully master marketing in a crowded marketplace, you have to think like a customer. And in order to think like a customer, you have to tap into their psyche and understand what influences their perceptions and decision-making. […]


Marketing Technologies, Other technologies

5 Components of Voice Technology That Will Benefit Marketing Strategies

January 11, 2019

Via: Adweek

This fall, I spoke on a panel with Spotify, Nestle and Plan.Net Gruppe about voice strategy for brands at DMEXCO in Cologne, Germany, one of Europe’s largest marketing and technology conferences. Like AI, voice is a hot topic these days. […]


News

By Humanizing Brands With AI, Common Marketing Issues Will Cease

January 10, 2019

Via: Adweek

Historically, many brand-based problems have stemmed from not being human enough. This issue is going to become more complex as people start talking to the smart microwaves and other devices Amazon and other tech companies plan to introduce. While artificial […]


Marketing Channels, Web Advertising

Important Key Performance Indicators for SEO

January 9, 2019

Via: Target Marketing

Success online depends on how well you are optimizing your website and marketing your brand off-site. Times have changed, so have key performance indicators for SEO, and it’s no longer easy to rank a website for whatever keywords you believe […]


Marketing Technologies, Mobile Marketing

4 Tips Mobile Advertisers Can Use to Pick Ad Networks

January 8, 2019

Via: Target Marketing

Ad networks have been under scrutiny lately over costs, middlemen and media placements. With so many networks to chose from, marketers are up against a gamble when selecting a partner. Our research isolated the key metrics necessary to create the […]


Advertising Technology

Intent Targeted Ads Outperform Paid Search in B2B

January 8, 2019

Via: Aberdeen

Do you know what you are spending to attract a target account to your website? Most companies haven’t done the analysis. Would it surprise you to learn that in our Media Audits we found that the average paid search cost […]


News

Consumers Have Made Their Needs Loud and Clear, yet Brands Keep Missing the Mark

January 4, 2019

Via: Adweek

In a fast-paced, competitive landscape, brands are doing everything they can to stand out and connect with the new consumer. But how many brands are actually reaching the consumer in a meaningful way? Havas recently put out a brand survey […]


Big Data, Customer Data, Platforms&Software

Hyper-Personalization: What It Is and Why You Need It in Your 2019 Marketing

January 3, 2019

Via: Convince and Convert

Close your eyes and think about the last time you had a personalized experience and how it made you feel. Maybe it was a personalized workout prepared for you at the gym, or the comfort of having your car automatically […]


Marketing Technologies, Other technologies

How the Marketing Technology Landscape Will Transform in the New Year

January 2, 2019

Via: Adweek

Marketing practitioners spend a fair amount of their time at the intersection of the marketing function and the technology that powers it. Gartner correctly predicted that by 2017, the CMO would spend more than the CIO on IT. In light […]


News

4 Ideas for Marketer New Year’s Resolutions

January 2, 2019

Via: Target Marketing

Take advantage of today. January 2 can be a very unique workday for marketers. The massive holiday sales effort has wrapped for ecommerce and consumer marketers. The sprint to the finish to close deals in the fiscal year is done […]