Tag: marketing

January 26, 2023

Google strong-armed ecommerce marketers into Performance Max campaigns in 2022 by deprecating Smart Shopping and Local campaigns in favor of fewer levers and more AI-driven results. As I wrote in a column looking back on Google’s biggest 2022 moves, most […]

January 25, 2023

With the economic slowdown of 2022 still fresh on everyone’s minds, the possibility of a deeper recession in 2023 is a daunting thought for businesses everywhere. Analysts at Bloomberg suggest there’s a 100% chance of a recession in the coming […]

January 24, 2023

Snapchat posting tips As noted, while Snapchat isn’t as big as the other major players in the space, it remains a critical connection tool for many younger users, with Snap’s own data showing that Snapchatters are 5x more likely to […]

January 24, 2023

ICYMI, Microsoft has ambitious plans: to double the size of its ad business to $20 billion. So why is this big news? Google and Meta are showing signs of fading, making more room for emerging platforms like TikTok, Amazon and […]

January 23, 2023

Amid the various shifts at the major social platforms over the past 12 months, LinkedIn has quietly gone about its business, developing new tools for creators to better showcase themselves in the app, and new options to facilitate digital meetings […]

January 23, 2023

Why Video Marketing? Video marketing has gained so much traction over the last decade that almost every business is exploring it now. There are several reasons behind the increased adoption of video as a content format for marketing. Here are […]

January 19, 2023

Google’s launch of Performance Max, a campaign type that replaced Smart Shopping, is forcing search marketers to rethink their Google Ads strategy. Performance Max provides a unified buying service to all Google placements by displaying ads across YouTube, Display, Search, […]

January 19, 2023

My enterprise SEO monthly report template to answer all your boss’s questions Based on inspiration from Tom Critchlow’s The SEO MBA and Adam Gent’s SEO Roadmap, I created this enterprise SEO monthly report template. This report includes screenshots of all […]

January 19, 2023

Why Excel For SEO Tasks? While many paid tools can help you do the same tasks, Excel is a fantastic option to enhance, combine, or replace those tools. It’s affordable and comes with a range of tools you already use. […]

January 18, 2023

The marketing playing field reset in 2022 as pandemic-driven trends once viewed as permanent proved anything but and economic constriction created digital whiplash. This year will test if the industry’s transformational moves have long-term viability: Will ad-supported streaming really usurp […]

January 18, 2023

Defining beneficial purpose and page quality To recap, Google defines beneficial purpose as “the overall intention of the page, as determined by the creator of the page.” In other words: What is the purpose of the page? Is it to […]

January 18, 2023

5 Unique Digital Challenges For SaaS Companies 1. Economies Of Scale As I stated in the introduction, SaaS marketers face a tough challenge in scaling SaaS businesses to a comfortable degree in order to offset the cost of hosting their […]

January 17, 2023

What Can ChapGPT Do? So what can ChatGPT do for you? For starters, it can help you generate ideas and content. Imagine producing more and higher-quality work in less time – that’s the power of ChatGPT. It can also streamline […]

January 17, 2023

Over the last few weeks, we’ve seen social media emerge as one of the hottest media targets for app and mobile advertisers in 2023. More than half of marketers are looking to boost their ad spending on social channels and […]

January 17, 2023

Every downturn is good for someone. Take TikTok, for instance. Even as marketers continue to scrape dollars back wherever they can, whether that be from TV or Facebook, they can’t stop pouring money into the short-form video app. And that’s […]

January 17, 2023

1. Resend emails to unopens For an email to convert, it must first be opened, but most of the emails you send will never be opened. In the age of marketing automation, it’s really easy to set up your email […]

January 17, 2023

TikTok posting tips Despite lingering concerns around a possible ban of the app in the US, TikTok is inarguably the social network of the moment, especially among younger audiences. Its addictive algorithm, and never-ending stream of content can be hard […]

January 13, 2023

There are three essential skills you need to develop to progress your SEM career. These critical skills apply to almost any industry, but we will make a specific case for roles within SEM: Clear communication Effective collaboration Focused productivity Clear […]

January 13, 2023

What Is A Content Plan? A content plan is a document that defines all the marketing content and assets you need to implement your content marketing strategy. This includes everything from blogs and social media posts to search engine optimization […]

January 13, 2023

Over the past year, the global TikTok community has outgrown many of its Gen Z stereotypes. It has created new genres of entertainment, shared authentic stories that have brought communities together, and even helped other people discover new ideas. This […]