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Tag: marketing


Marketing Channels, Web Advertising

YouTube embeds ads into videos to beat ad blockers

June 13, 2024

Via: Search Engine Land

YouTube is testing serving ads directly embedded into video streams – the latest move in its war on ad-blockers. Why it matters. The “server-side ad injection” approach bakes ads into the core video file itself, making them indistinguishable from content […]


Marketing Channels, Web Advertising

PPC client kickoff: Strategies for a successful first encounter

June 13, 2024

Via: Search Engine Land

Your manager just informed you that you have a new PPC client. How exciting! Once the news settles in, the questions start flowing into your mind: When do I start working with them? What services am I going to provide […]


News

Beware of anti-SEO studies that misguide your marketing strategy

June 12, 2024

Via: Search Engine Land

In March 2024, SparkToro and Datos published a study revealing insights about “where users spent time vs. where traffic referrals originate.” It has been seen by over 250,000 people since being released. SparkToro Founder Rand Fishkin later wrote a clarifying […]


Marketing Technologies, Other Technologies

Embedded Finance and How It Addresses Cash Flow Problems in Affiliate Marketing

June 12, 2024

Via: Martech Zone

Recent technological developments are driving seamless payments and more cost-effective payment options. These factors make them a key driving force in the growth of embedded finance, a market whose value is projected to surpass $228 billion by 2028. What is […]


Content & SEO, Marketing Channels

Knowledge base SEO: A comprehensive guide

June 11, 2024

Via: Search Engine Land

Knowledge bases are powerful self-service features that improve customer satisfaction, enhance user experience and reduce customer support costs. The knowledge base can also be an SEO goldmine if given proper attention. Follow this guide to make your knowledge base a […]


Marketing Channels, Web Advertising

3 PPC KPIs to track and measure success

June 11, 2024

Via: Search Engine Land

There are so many metrics you can track when running a Google Ads campaign. Yes, having more data at your disposal helps you make more informed decisions, but to someone new to paid search, all the data can be overwhelming. […]


News

Product Placement: What Brands and Products Are In The Most Movies and Television Shows?

June 10, 2024

Via: Martech Zone

Product placement is the practice of featuring branded products within movies, TV shows, and other media in exchange for payment or promotional consideration from the brand. Rather than a traditional advertisement, the product is worked into the contents, often used […]


Marketing Channels, Web Advertising

Google Ads rolls out new design to all markets on Aug. 30

June 10, 2024

Via: Search Engine Land

Google Ads is finalizing the rollout of its new design to all markets starting Aug. 30, retiring the old interface for desktop users. The big picture. First launched in 2023, the new Google Ads design overhauls how the product is […]


Content & SEO, Marketing Channels

4 key SEO lessons to avoid site launch disasters

May 31, 2024

Via: Search Engine Land

Site launches are arguably one of the most risky SEO endeavors. You can go from pure SEO bliss to catastrophe at the flip of a switch. I’m sure any experienced SEO you ask could tell you a site launch horror […]


Marketing Channels, Web Advertising

Lead gen vs. ecommerce: How to tailor your PPC strategies for success

May 31, 2024

Via: Search Engine Land

One size certainly does not fit all in PPC advertising. The strategies that drive success in ecommerce often differ from those required for effective lead generation. Lead generation through PPC is more challenging than ecommerce. There are more obstacles and […]


Automation, Marketing Technologies

Why Brands Are Firing Basic Chatbots And Onboarding More Impactful Conversational Tools

May 30, 2024

Via: Martech Zone

Today, nearly every brand’s website features a chatbot to support customer interactions. But just because chatbots are widespread doesn’t mean they provide the best possible customer experience (CX). Many scripted chatbots are clunky, unhelpful, difficult to navigate, or all of […]


Content & SEO, Marketing Channels

The Top 10 Content Marketing Skills You Need (Plus Tips On How To Master Them)

May 30, 2024

Via: Search Engine Journal

Want to reach more of your target audience, connect with them, and have meaningful interactions? Quality content marketing may be the ideal solution for you. But gone are the days of simply writing and releasing content. Effective content marketing requires […]


Big Data, Platforms & Software

What Not To Do with First Party Data: Common Mistakes with MarTech

May 29, 2024

Via: Martech Zone

Companies are sitting on goldmines of data, but putting that data into action across teams has its challenges. Adding to the complexity is Google’s plan to end third-party (3P) cookies. While the cookiepocalypse was recently delayed (again), marketers are preparing […]


Content & SEO, Marketing Channels

Google Ads Now Being Mixed In With Organic Results

May 29, 2024

Via: Search Engine Journal

Google has an incentive to encourage users to click its sponsored ads – but this should not be to the detriment of user experience. This aspect of Search seems to have gone awry in recent years, with Google engaging in […]


News

The Traffic Impact Of AI Overviews

May 28, 2024

Via: Search Engine Journal

Two weeks after Google rolled out AI Overviews (AIOs), we can analyze early data to gauge the impact on organic traffic. I wanted to understand the impact and implications of AIOs, especially after many reports of misinformation and sometimes harmful […]


News

How to build a better remote team at your digital marketing agency

May 28, 2024

Via: Search Engine Land

Many agencies have been operating fully remotely or in a hybrid environment for four or more years. But some challenges persist, including: A lack of face-to-face interaction and inability to read body language. Over-reliance on communication tools, such as Slack. […]


Content & SEO, Marketing Channels

How important are backlinks for SEO in 2024?

May 24, 2024

Via: Search Engine Land

SEO today is more complex and challenging than at any other point. Once upon a time, not too long ago, links were the most important thing in SEO. But is that still true? This article will examine the significance of […]


Content & SEO, Marketing Channels

How To Use Header Tags: SEO Best Practices

May 22, 2024

Via: Search Engine Journal

Header tags are a fundamental element of web design and SEO, influencing user experience and search rankings. While often overlooked, these HTML tags provide a hierarchical structure to content, enhancing readability and navigation for human visitors. At the same time, […]


Content & SEO, Marketing Channels

Google To Prioritize AI Overviews Ads Over Organic Search

May 22, 2024

Via: Search Engine Journal

Speakers at Google’s Marketing Live event demonstrated how they will utilize user search queries and AI Overviews content to show interactive shopping ads that will push organic search results even lower, stating that Google is “focused on opening up new […]


Content & SEO, Marketing Channels

Why Even Crushing Content Failures Aren’t Mistakes

May 21, 2024

Via: CMI

Did you follow the Apple iPad Pro content debacle? Here’s a quick recap. A recent online ad for the new iPad Pro showed a large hydraulic press slowly crushing various symbols of creativity. A metronome, a piano, a record player, […]