Tag: marketing

October 10, 2019

What direct mail experience do your customers and prospects get when they receive your mail pieces? The first moment when they touch and interact with your mail piece is the moment when you either get a second look or get […]

October 7, 2019

I just got schooled this past week at the Association of National Advertisers Masters of Marketing Conference in Orlando, along with 3,000-plus industry colleagues. You see, I’m a data- and direct marketing- junkie. Advertising is worthless if it’s not accountable […]

October 4, 2019

Every year you hear this absurd statement, “Email marketing is dead”. But the fact is email is very much alive and intends to stands the test of time for the foreseeable future. The data doesn’t lie: In 2018, global email […]

October 3, 2019

To be heard in this digital age, brands must deliver consistent and relevant experiences to consumers across many different channels, including traditional ones like direct mail. Print is a tangible touchpoint in the customer journey and makes an impact when […]

October 2, 2019

How does your progressive web app (PWA) compare to other brands? While there are excellent PWA quality tests like the Lighthouse tool, until recently there’s been a dearth of metrics to compare against industry averages and identify opportunities to improve […]

October 2, 2019

It’s not news that your marketing can’t be all about you. To borrow a pop culture expression, your prospects just aren’t that into you. They’re into what you can do for them. But once they’ve established that what you can […]

September 30, 2019

With the exception of radio ads, advertising tends to be considered as a visual medium. However, if you’re creating a video ad that relies on both sights and sounds to sell something, you need to think carefully about the role […]

September 26, 2019

Customers no longer just want to buy from brands with great products and services. Today, customers want to support brands that share their values and have the courage to act on those beliefs. That means that brands can’t afford to […]

September 25, 2019

A director of marketing with whom I worked on a content marketing project wanted feedback on her team’s email marketing automation campaigns. So she sent me an email automation flowchart. It was expertly organized, with decision diamonds based on prospect […]

September 20, 2019

If you want action, add a ticking clock to the mix. Hollywood has been using that formula for years. Think of the bomb about to detonate (Speed), the person about to wake up (Inception), and the game about to end […]