Content Marketing, Marketing Technologies
July 1, 2020
Via: Target MarketingThough our culture reveres the power of genius and the magic that genius can conjure — as well we should — most of us work in realms where collaboration can be far more productive than forging our own path. Content […]
Marketing Channels, Traditional Marketing
July 1, 2020
Via: Target MarketingMy Target Marketing articles are usually about specific marketing tactics, like email marketing or optimizing cost and price. But these aren’t usual times. I’m sick of the bad news. Enough. So, let’s step away from the tactical and look at […]
Marketing Technologies, Other Technologies
June 30, 2020
Via: Target MarketingTo say this has been a challenging year would be an incredible understatement. The lives of our friends, colleagues, and customers are forever changed, and all the while, most marketing strategies were put on hold. The economic impact will have […]
Marketing Channels, Marketing Technologies, Mobile Marketing, Social Media Marketing
June 30, 2020
Via: Marketing DiveAdizzying number of marketers have in recent days announced plans to pause advertising on Facebook and other social media sites, as civil rights groups ratchet up the pressure on platforms to curb hate speech. The snowball effect mirrors past pullbacks […]
Marketing Channels, Traditional Marketing
June 26, 2020
Via: Marketing DiveThe report reveals that there is a significant disconnect between what marketers believe will lead future growth and brand building — innovation and technology — and how much time they’re taking to adopt and learn about these practices. “Marketers are […]
June 25, 2020
Via: CMOBeing fresh for what audiences and customers need today was a key motivator for HSBC’s global brand refresh, says its CMO, Leanne Cutts. Speaking at the Cannes Lion Live 2020 virtual event, the marketing chief explained how the multinational bank […]
Content Marketing, Marketing Technologies
June 24, 2020
Via: Marketing LandThe coronavirus pandemic and response to racial injustices have greatly impacted what audiences are prioritizing and how they view brands. While these, and other future disruptions, are capable of driving a wedge between businesses and their customers, they also provide […]
Automation, Marketing Technologies, Other Technologies
June 22, 2020
Via: Marketing DiveDigital marketing and e-commerce have been playing a key role for many brands during the coronavirus pandemic, allowing them to communicate with and sell to consumers when stores and offices are closed down. E-commerce growth accelerated during the crisis and […]
Marketing Technologies, Other Technologies
June 22, 2020
Via: Marketing LandDigital advertising spending has been on a strong growth trajectory since its inception. The Interactive Advertising Bureau’s report on the first half of 2019 had revenue totaling $57.9 billion, which represented a 16.9% increase from the same period in 2018. […]
Automation, Marketing Technologies
June 19, 2020
Via: Convince and ConvertThis is the first in a three-part series delving into the process for selection and preparation for CRM + Marketing Automation implementation. Let’s start with the basics and define what marketing automation and CRM is. What is marketing automation and […]
June 30, 2020
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June 24, 2020
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