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Tag: marketing


Marketing Technologies, Other Technologies

Deepfake Technology Pros & Cons For Digital Marketing

June 22, 2022

Via: Search Engine Journal

Deepfake technology is changing the way people see digital marketing. Though marketers are still in the early stages of experimenting with deepfakes and deepfake technology, these videos convey a more immersive marketing experience through storytelling. Deepfake technology is a type […]


Content & SEO, Marketing Channels

Inconsistency is a Content Marketing Poison, But It Doesn’t Have to Be

June 21, 2022

Via: Entrepreneur

You’ve got great writers. You have a reputable brand. You spend time, money and effort on your content strategy. So why aren’t all those efforts paying off? There are many reasons why content marketing strategies fail to see a positive […]


Marketing Channels, Web Advertising

The PPC Dilemma: Why Your Agency’s Growth Is Limited & How To Fix It

June 21, 2022

Via: Search Engine Journal

If you’re looking for sustainable growth opportunities and meet the following criteria, you’re in the right place. Your agency has not reached the multi-million dollar mark yet. Your agency is directly responsible for PPC fulfillment. PPC is not your agency’s […]


Marketing Channels, Web Advertising

Avoid These Top 6 Remarketing Campaign Mistakes

June 20, 2022

Via: Search Engine Journal

Alongside any PPC effort, it is worth setting up a companion remarketing campaign. Too often, campaigns target all users with the same ads and the same bids – users who are seeing your ads for the first time and those […]


Big Data, Content & SEO, Marketing Channels, Platforms & Software

7 Ways To Use AI Writing Tools To Generate Content Ideas

June 20, 2022

Via: Search Engine Journal

Creating relevant, engaging, original content for your audience on a regular schedule is a necessary aspect of any content marketing strategy. The more content you create, the more keywords your website is going to rank for in search results, and […]


Marketing Channels, Social Media Marketing

5 Steps to Crafting an Authentic Social Media Presence For Your Business

June 17, 2022

Via: Entrepreneur

When it comes to social media marketing, authenticity is key, but curating an authentic brand identity that helps you stand out online, helps you build trust and helps you gain visibility on social media platforms can be quite challenging. From […]


Marketing Channels, Social Media Marketing

Could TikTok Be A Search Engine? For Many Users, It Already Is

June 17, 2022

Via: Search Engine Journal

TikTok was spotted testing a new search feature, raising questions about its viability as a search engine. Interestingly, many people already use it as one. According to a screenshot shared on Twitter, TikTok is starting to show suggested search terms […]


Content & SEO, Marketing Channels

Put These Call-to-Action Tips on Your Favorites List

June 14, 2022

Via: CMI

Content can take your brand almost anywhere it wants to go. But if you want your audience to take steps beyond viewing or reading, you need to show them where to go next. And that means creating a compelling call […]


Marketing Technologies, Other Technologies

As consumers head back outdoors, brands embrace AR and immersive experiences

June 13, 2022

Via: Marketing Dive

A report from the Out of Home Advertising Association of America in partnership with The Harris Poll found that 69% of American adults increased their positive awareness of their surroundings as COVID-19 lockdown restrictions began easing last fall. Similarly, throughout […]


Content & SEO, Marketing Channels

Why You Should Press Pause on Your Content Strategy

June 10, 2022

Via: CMI

June is the perfect time to reflect on your content and marketing strategy. What’s working? What isn’t? What needs to change going into the next season? What should we double down on? But before you do. Take a deep breath. […]