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Tag: marketing


Marketing Channels, Traditional Marketing

Trust Capital Is the New Marketing Gold Standard

March 27, 2020

Via: Target Marketing

My father used to caution not to believe everything one heard or read. He was not a cynic but an optimistic realist. Nonetheless, like the majority of his generation, his basic intuition urged him to trust existing institutions and assume […]


Marketing Technologies, Other Technologies

How to Drive Marketing Personalisation in an Increasingly Non-Personal World

March 27, 2020

Via: Digital Marketing Magazine

Dale Carnegie penned the quote referenced above decades ago, and it served as a foundational strategy captured in his famous book, “How to Win Friends and Influence People.” More than an author writing about interpersonal relationships, Mr. Carnegie was a […]


Marketing Technologies, News, Other Technologies

Top 3 digital marketing tips to reach customers during coronavirus

March 26, 2020

Via: Digital Marketing Magazine

The outbreak of COVID-19 has transformed daily life in near unprecedented ways. As the UK goes into lockdown, joining other countries in Europe, and governments from the US to Australia impose new restrictions to “flatten the curve” of the virus, […]


Email Marketing, Marketing Channels

The Importance of Always Having a Solid Email Marketing Program

March 25, 2020

Via: Target Marketing

As we all adjust to what may be our new normal, digital marketing becomes ever more vital. Now is not the time to go dark, even if you can’t meet with prospects and partners face-to-face as you normally do. A […]


Marketing Channels, Web Advertising

Get past the hype and into the nitty-gritty of SEO platforms for enterprises

March 25, 2020

Via: Marketing Land

Search for “tools for SEO” and, among the results, you’ll find “29 best free tools,” “the top [number goes here] SEO tools you should be using,” and many many more headlines following this formula. But if you’re serious about Search […]


Big Data, Customer Data, Marketing Channels, Traditional Marketing

Tailoring Your Marketing Messages to Gen Y and Gen Z Consumers

March 24, 2020

Via: Target Marketing

Generation Y, or better known as Millennials, has been the apple of every marketer’s eye with 73 million strong, and spend a collective of $600 billion annually in the U.S. Now this group who is 24 to 39 years in […]


Content Marketing, Marketing Technologies

Marketers struggle with content strategy, tracking ROI, study says

March 24, 2020

Via: Marketing Dive

Content marketing is a vital part of marketers’ efforts to build the reputation and visibility of brands among target customers, and the CMO Council’s survey of marketing executives suggests they recognize plenty of ways to improve their strategies. The biggest […]


Big Data, Customer Data

4 marketing lessons from retailers who are mastering the customer experience

March 23, 2020

Via: Marketing Land

I don’t need to go into detail on how fierce competition is for digital marketers in the retail space. They are constantly determining how to outmaneuver other retailers and better engage shoppers. Simply spending more to box out competitors is […]


News

Global ad spend growth retracts in response to coronavirus, eMarketer says

March 20, 2020

Via: Marketing Dive

The COVID-19 outbreak is upsetting the economy in numerous ways, and eMarketer’s revised forecast estimates the outcome for the advertising industry this year if the virus is able to be contained in the coming months. The estimated drop in expected […]


News

Gartner: CMOs must shift strategies amid coronavirus threat

March 19, 2020

Via: Marketing Dive

CMOs and marketing executives already have had to adapt to significant changes in consumer behavior as e-commerce and digital media shift the way many people shop and see advertising. The coronavirus pandemic is adding greater uncertainties as government authorities impose […]