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Tag: marketing


Marketing Channels, Traditional Marketing

8 Direct Mail Enhancements, Other Than Paper, Finishing, Coating

December 5, 2019

Via: Target Marketing

Enhancing your direct mail through paper, finishing, and coatings are great, but there is one more category to discuss. And Part 4 in this series is about “other” direct mail enhancements. So why use these things in your direct mail? […]


Marketing Channels, Social Media Marketing

3 Effective Bottom-of-the-Funnel Marketing Tactics for Social Media

December 5, 2019

Via: Target Marketing

At this point, every marketer knows how important social media is for building a presence and making sales. However, marketers also know that selling products or services on social media requires a vastly different approach than “spray and pray.” This […]


News

Shutterstock Predicts ‘Maximalist’ Hues Will Dominate Marketing and Creativity in 2020

December 4, 2019

Via: Adweek

The visual world is about to take a bold turn toward “maximalism and saturated hues,” according to Shutterstock‘s 2020 Color Report. Contrasting with the bright neon tones of the stock image provider’s last two reports, 2020’s color palette will feature […]


Marketing Technologies, Other Technologies

Four Key Steps to Successful Influencer Marketing

December 3, 2019

Via: Chief Marketer

The first influencer programs on platforms like Instagram and YouTube focused on beauty and fashion, but they have since spread to industries such as financial services, publishing, insurance and beyond. So, how do you build an influencer program if you’re […]


Marketing Technologies, Other Technologies

Marketers Know Time Is Money, So Why Do They Care About the Other 271 Things?

December 3, 2019

Via: Target Marketing

Readers will no doubt share my sense of deja vu at the overuse of numbers to catch our attention — 5 Essential Steps: 16 Mandatory Rules; 4 Impossible Challenges; Etc. signposting articles, inviting our interest so we’ll read on. It’s […]


Content Marketing, Marketing Technologies

3-Part Pre-Production Content Marketing Checklist

November 27, 2019

Via: Target Marketing

Last time around, we talked about how long the content on your website pages should be if your goal is to attract, engage, and retain your audience through content marketing. This month, let’s look at a checklist of what your […]


Marketing Technologies, Other Technologies

3 Video Marketing Tactics to Improve Customer Engagement

November 27, 2019

Via: Target Marketing

Video marketing isn’t a new channel to explore for most marketers, but still there are some who have yet to work on a video content strategy to further engage their audiences. That said, marketers can’t ignore that websites with videos […]


Email Marketing, Marketing Channels, Marketing Technologies, Other Technologies

Digital Print, AR, and Experiential Marketing Evolve Direct Mail

November 25, 2019

Via: Target Marketing

Let’s just call them variable data presentations, says Ron Jacobs, CEO of Jacobs & Clevenger. Jacobs says the clients of his performance marketing agency are so ahead of the times that they’re sending consumers from hyper-personalized digital print direct mail […]


Marketing Technologies, Other Technologies

Demanding Transparency: Six Ways to Combat Influencer Marketing Fraud

November 20, 2019

Via: Chief Marketer

A blistering report published this summer, “The Economic Cost of Bad Actors on the Internet: Fake Influencer Marketing in 2019,” quantified the monetary effects of influencer fraud at a cool $1.3 billion. And it could get worse. The report, which […]


News

Expect More Lawsuits Against Gun Manufacturers Based on Their Ads and Marketing

November 18, 2019

Via: Target Marketing

Gun ads and marketing killed their children. That’s what survivors and relatives of the Sandy Hook massacre allege and that was what SCOTUS let stand recently — opening up gun manufacturers to the possibility of multiple lawsuits that could have […]