Tag: marketing

October 5, 2021

Your brand identity is the mortar that holds your brand together. Consistent branding is key to creating a brand that is memorable and easily recognizable to customers. Effective branding involves sculpting a brand identity that carries through across all of […]

September 27, 2021

With 44% of marketers naming social media marketing as the most difficult tactic to attribute to revenue, it’s not surprising that it’s referred to as an “awareness driver.” But this misconception might be limiting your digital success and minimizing opportunities […]

September 27, 2021

It is many a marketer’s dream to free up their people from boring, repetitive and low skill tasks. Because despite vendors’ promises of seamless integrations and data flows, manual data handling is an inescapable outcome when implementing new digital tools […]

September 24, 2021

Online, on-demand video is roughly half the age of the web itself. In that brief sixteen years, video has become the dominant medium for digital marketing by an overwhelming margin. Interactive video (or IV) is only slightly newer. Pioneered by […]

September 24, 2021

From customer support bots to social media bots that respond to comments and questions automatically, the age of artificial intelligence in marketing is already here. However, because of how ingrained AI has become in our everyday lives, marketers now have […]

September 24, 2021

E-A-T is a concept we first learned of in Google’s Search Quality Rater Guidelines. In this chapter, you will learn about this document, the quality raters who use it, and whether it can impact your Google search rankings. What are […]

September 24, 2021

When creating SEO content, quality matters. This holds true regarding accuracy, clarity, writing skill, keyword usage, thoroughness, links, images, and more. But I bet I can name one more factor that affects SEO content quality, and thus your SEO rankings […]

September 23, 2021

Do you currently have a Facebook Page? Are you trying to grow your small business, company, or personal brand? If the answer is yes, you should consider verifying your Facebook Page (or, if you’re an influencer, celebrity, or thought leader, […]

September 23, 2021

New attributes from Microsoft Advertising allow businesses to indicate their dedication to “responsibility, how your brand values align with the values of your customers, and how your brand is being inclusive,” said an announcement from Vi Nguyen, Crystal Zhang, and […]

September 17, 2021

These days, 91 percent of B2B marketers and 86% of B2C marketers consider content marketing essential to their business. While that’s certainly proof of the value of content marketing, it also presents a problem. If so many businesses are competing […]