Automation, Marketing Technologies
June 11, 2019
Via: Target MarketingOn Thursday, I will be presenting at the All About Marketing Tech Virtual Conference & Expo on the topic of targeting and automation. One of the themes I plan to hit upon is about how companies are hindering their marketing […]
June 7, 2019
Via: Target MarketingBrands are addicted to customer acquisition. Driving net new sales and acquiring new customers is often the primary KPI for any given marketing campaign, leaving little to no resources devoted to the actual key business driver: repeat customer acquisition and […]
June 6, 2019
Via: Chief MarketerB2B marketing is on a path of transformation, and having a firm grasp on metrics, the imperative to move quickly and the needs of stakeholders—both internal and external—is driving success. Top executives from four B2B manufacturing and high-tech companies convened […]
June 3, 2019
Via: Target MarketingIf you ask consumers on the street what they think of marketing data, the ones who understand the question will often react with alarm that organizations even have their data at all. They’ll cite “creepy” ads following them around the […]
June 3, 2019
Via: AdweekThere’s a major shift in advertising happening that we need to talk about: Influencer marketing is changing the perception and power of women faster than any other marketing avenue or channel ever has. I emphasize women here because they’re the […]
Marketing Channels, Web Advertising
May 29, 2019
Via: Target MarketingWhether you know what “TLD” stands for or not, you’re probably thinking that a discussion about top-level domains is likely to be pretty technical. It can be, but we’re here to talk about TLDs from a marketing perspective. So stow […]
May 28, 2019
Via: AdweekLinkedIn will purchase Drawbridge for an undisclosed fee. While financial details of the intended deal were not publicly disclosed, but Tomer Cohen, vp of product at LinkedIn who announced the planned deal earlier today via a blog post, boasted that […]
Email Marketing, Marketing Channels
May 23, 2019
Via: Target MarketingThe powerful targeting of direct mail can help you punch through all the marketing noise people are exposed to each day. Martech tools provide ways to make an even greater impact with your campaigns by cross-pollinating between channels. Many marketers […]
Marketing Channels, Traditional Marketing
May 21, 2019
Via: Target MarketingA new mechanism has emerged to help B2B buyers who are searching online for products and solutions: Ratings and reviews sites, where searchers can find out what their peers are saying about prospective products and suppliers, and compare product features […]
May 17, 2019
Via: Convince and ConvertMany people have had the experience of going to the optometrist thinking that they don’t need new eyewear because they can see things just fine. Then they try a new prescription and – BOOM – they see details that they […]
June 13, 2019
June 13, 2019
June 4, 2019
June 6, 2019
May 23, 2019
May 17, 2019
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