Tag: marketing

August 15, 2019

Most businesses today understand the importance of multichannel marketing. They invest in SEO, PPC, social media, and even trade shows and conferences. However, if your hard-fought marketing budget is not able to increase your customer base or pool of prospects […]

August 13, 2019

Marketers have grown understandably weary of the tech buzzwords that often over-promise and under-deliver. Yet, the very same marketers often have an Achilles heel when it comes to new technology and can’t help but say “yes” to adding it to […]

August 12, 2019

Young. Attractive. Thin. Able-bodied. Straight. White. Cisgender. For decades, almost everyone who appeared in ads conformed to these traits. Marketers believed that ads showcasing “beautiful” people—by traditional standards, anyway—would compel consumers to buy their products. But consumers today don’t want […]

August 7, 2019

If one of marketing’s main goals is, as I touched on a few weeks back, to reduce perceived risk for your prospects, then it’s worth discussing ways you can lose your audience’s trust and how to avoid the mistakes that […]

August 2, 2019

New York, like our industry, has an energy to it. Immersive, motivating, often magical. It is hard not to marvel at its creativity, its championing of cause, it’s continued resilience. But it’s funny what happens when the lights go out. […]

August 1, 2019

Marketers love to talk about gamified experiences/products/strategies. So when the Electronic Entertainment Expo (E3) took over Los Angeles, my marketing brain wanted to see where the gaming industry was heading. For those not familiar, E3 is a global showcase for […]

August 1, 2019

I recently received a fantastic email from a single title B2B publication that I work with: “As of today, we are on track for $452,380 in digital revenue alone. This is a 66% increase over last year’s digital revenues of […]

July 31, 2019

So your topline sales aren’t what you expected to see. It could be a slump (yikes) or maybe even an unexplained uptick — a great problem to have, but you’d still like your analytics team to find exactly what is […]

July 30, 2019

When we act like consumers and contemplate a higher brand purpose, we most often think about the importance of corporate social responsibility, and look for postings about how the brand supports the environment, employee rights, community causes, and the like. […]

July 29, 2019

We in the data marketing business love to test — at least, we should. And what we should test for is new data categories. Expanding the marketing universe — and stretching the marketing budget — depends on higher efficiency in […]