Tag: marketing

January 11, 2019

In order to successfully master marketing in a crowded marketplace, you have to think like a customer. And in order to think like a customer, you have to tap into their psyche and understand what influences their perceptions and decision-making. […]

January 11, 2019

This fall, I spoke on a panel with Spotify, Nestle and Plan.Net Gruppe about voice strategy for brands at DMEXCO in Cologne, Germany, one of Europe’s largest marketing and technology conferences. Like AI, voice is a hot topic these days. […]

January 10, 2019

Historically, many brand-based problems have stemmed from not being human enough. This issue is going to become more complex as people start talking to the smart microwaves and other devices Amazon and other tech companies plan to introduce. While artificial […]

January 9, 2019

Success online depends on how well you are optimizing your website and marketing your brand off-site. Times have changed, so have key performance indicators for SEO, and it’s no longer easy to rank a website for whatever keywords you believe […]

January 8, 2019

Ad networks have been under scrutiny lately over costs, middlemen and media placements. With so many networks to chose from, marketers are up against a gamble when selecting a partner. Our research isolated the key metrics necessary to create the […]

January 8, 2019

Do you know what you are spending to attract a target account to your website? Most companies haven’t done the analysis. Would it surprise you to learn that in our Media Audits we found that the average paid search cost […]

January 4, 2019

In a fast-paced, competitive landscape, brands are doing everything they can to stand out and connect with the new consumer. But how many brands are actually reaching the consumer in a meaningful way? Havas recently put out a brand survey […]

January 3, 2019

Close your eyes and think about the last time you had a personalized experience and how it made you feel. Maybe it was a personalized workout prepared for you at the gym, or the comfort of having your car automatically […]

January 2, 2019

Marketing practitioners spend a fair amount of their time at the intersection of the marketing function and the technology that powers it. Gartner correctly predicted that by 2017, the CMO would spend more than the CIO on IT. In light […]

January 2, 2019

Take advantage of today. January 2 can be a very unique workday for marketers. The massive holiday sales effort has wrapped for ecommerce and consumer marketers. The sprint to the finish to close deals in the fiscal year is done […]