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Tag: marketing


Marketing Technologies, Other technologies

My 3 Complaints About B2B Marketing

November 16, 2018

Via: Target Marketing

I’m always running around saying how much I enjoy B2B marketing, because it’s complex, and high ticket, and the results can be really satisfying. That’s all true. But sometimes I find it annoying, too. There are things about B2B that […]


Marketing Channels, Traditional Marketing

When Marketing’s Not Working, Stop Trying So Hard

November 13, 2018

Via: Target Marketing

We see it all of the time. The most talented athletes who kill all records and expectations in their sport. During training. But when it comes to delivering during a high-pressure, high-stakes competition, they go cold, stiff, and can’t come […]


Email Marketing, Marketing Channels

3 Surprising Email Subscriber Lifecycle Stats

November 9, 2018

Via: Target Marketing

For email marketers, the people on the other side of the screen are the ones that will make or break your annual performance goals. Let’s start marketing to them accordingly. In my last article, I extolled the benefits of an […]


News

Call the Big Play: Essential Marketing Strategy Tips for 2019

November 7, 2018

Via: Target Marketing

Was it crazy to start talking about next year in August? Not if you’re in the marketing department. Across America, CMOs and other leaders have been working for months to get funds, set expectations and lay the groundwork for a […]


Marketing Channels, Social Media Marketing

How to Use Social Listening to Improve Your Marketing

November 5, 2018

Via: Convince and Convert

Effective digital marketing is hard work. There simply is too much content and competition fighting for your audience’s attention. So, how do you stand out? It all starts with research. If you want to stand out, you need to understand […]


News

Top 8 Traits of the Most Valuable Marketing Ops Teams

November 2, 2018

Via: Target Marketing

As a marketing operations leader, what’s the one thing you fear the most? Being in a meeting where you’re asked a question you don’t know the answer to? Or perhaps it’s more a fear that you or your team lack […]


News

New Research to Help You Create the Best Digital Marketing Strategy in 2019

November 1, 2018

Via: Convince and Convert

Are you in the process of developing your 2019 marketing plans? Developing a plan sounds simple but with a myriad of marketing options available to you, what does an effective digital marketing strategy look like in 2019? To find out, […]


Marketing Channels, Social Media Marketing

4 Questions to Spark Your Next Big Social Media Marketing Idea

October 31, 2018

Via: Target Marketing

The social media marketing landscape is constantly evolving. But at its heart, social media is a creative medium. To get your creative juices flowing for your next social media post or campaign, here are five social media marketing idea questions […]


News

Warning: Marketing Data Policy-Making Ahead in the U.S.

October 29, 2018

Via: Target Marketing

U.S. data policy-making efforts make certain assumptions about marketing. It’s as if there’s a sign coming, saying: “Data Is a Weapon.” But what if lawmakers instead assumed data was a force for good? Certainly, when dealing with the European data […]


News

How Ad Tech Can Tap Into Consumer Emotions to Drive Digital Sales

October 29, 2018

Via: Adweek

For over 100 years, marketing and branding have been the backbone of every industry. And yet ad tech has failed to learn even the most basic lessons that have built great companies around the world. According to one industry expert, […]