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Tag: marketing


Marketing Channels, Web Advertising

4 trends that will mark digital marketing in 2021

January 15, 2021

Via: Entrepreneur

Lotame , a firm specializing in data enrichment solutions to meet consumers, revealed the four trends that will mark the digital marketing industry in 2021. 1.- Privacy and identity, much more united Privacy will be the competitive advantage in 2021 […]


News

You’ve Got Time! Build Your 2021 Marketing Strategy Now

January 15, 2021

Via: Search Engine Journal

Last year was unprecedented, brutal, trying times, and more. But enough of the 2020 talk. Now you’ve got your whole year in front of you (which, if your schedule looks anything like mine, started in a dead sprint!). There’s just […]


Marketing Channels, Web Advertising

17 SEO & Digital Marketing Expert Tips from SEJ eSummit 2021

January 15, 2021

Via: Search Engine Journal

With 2020 firmly in the rearview, digital marketers are now looking to adapt to changed consumer behavior and markets – and to level up their skills for 2021. One of the most useful and prevalent traits in digital marketing is […]


Editorial

Rebuilding the Funnel: An Outlook for Sales in 2021

January 14, 2021

Via: Natalie Dunn

To say that 2020 has been a whirlwind for our economy is an understatement. However, with a new year come new possibilities and potential for a significant upward correction in revenue potential for B2B companies. The effect of the past […]


Marketing Technologies, Other Technologies

No-Click Searches Require a New Way to Measure SEO Results

January 14, 2021

Via: Search Engine Journal

Back in August 2019, Rand Fiskin, the CEO and co-founder of SparkToro, wrote a largely cited post on no-click searches. In Less than Half of Google Searches Now Result in a Click, Fishkin wrote: “We’ve passed a milestone in Google’s […]


Marketing Channels, Web Advertising

4 Must-Try Retail PPC Strategies for 2021

January 14, 2021

Via: Search Engine Journal

Last month, I compiled a shortlist of strategies for B2B businesses to try in PPC advertising this new year. Now, I’d like you to turn your attention to retail advertisers. Let’s face it: it’s simple to stay with the strategies […]


Marketing Channels, News, Web Advertising

5 Digital Advertising Tips That You Need to Know

January 14, 2021

Via: Entrepreneur

The success of a digital advertising campaign depends on a variety of factors: From targeting the right audience to converting them into customers to carefully executing every step of the process is crucial to the competency of your campaign. If […]


Marketing Channels, Social Media Marketing

Ads on Facebook may not be that important for brands after all, Forrester data shows

January 13, 2021

Via: Marketing Dive

How important is Facebook’s advertising platform to online brands and retailers? One potential clue can be found in last year’s ad boycott by companies frustrated with Facebook’s handling of misinformation and hate speech. According to previously unpublished data from Forrester […]


Marketing Channels, Web Advertising

Do Incognito Searches Affect SEO or Rankings

January 13, 2021

Via: Search Engine Journal

Today’s question comes from Tahmine in Kashan. Tahmine asks: Does searching on incognito mode effect SEO ranking? We are searching from my work place with shared network would it effect too? Great question Tahmine, there’s a lot to unpack here. […]


Marketing Channels, Social Media Marketing

How to Build the Perfect Facebook Ad Audience

January 13, 2021

Via: Search Engine Journal

Over 6 million businesses are using Facebook ads to get their message across, but few understand how to make Facebook ads work for them. Without the right Facebook ad audience, they never meet their ideal customer where they are, leaving […]