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Tag: marketing


Marketing Technologies, Other Technologies

4 Ways to Cultivate an Effective Direct Mail Experience

October 10, 2019

Via: Target Marketing

What direct mail experience do your customers and prospects get when they receive your mail pieces? The first moment when they touch and interact with your mail piece is the moment when you either get a second look or get […]


Big Data, Customer Data

The Data-Inspired Big Idea: Why That Matters in the Ad Business

October 7, 2019

Via: Target Marketing

I just got schooled this past week at the Association of National Advertisers Masters of Marketing Conference in Orlando, along with 3,000-plus industry colleagues. You see, I’m a data- and direct marketing- junkie. Advertising is worthless if it’s not accountable […]


Email Marketing, Marketing Channels

How to Write the Perfect Email Subject Line

October 4, 2019

Via: Convince and Convert

Every year you hear this absurd statement, “Email marketing is dead”. But the fact is email is very much alive and intends to stands the test of time for the foreseeable future. The data doesn’t lie: In 2018, global email […]


Marketing Technologies, Other Technologies

Digital Print Is a Critical Part of Omnichannel Marketing

October 3, 2019

Via: Target Marketing

To be heard in this digital age, brands must deliver consistent and relevant experiences to consumers across many different channels, including traditional ones like direct mail. Print is a tangible touchpoint in the customer journey and makes an impact when […]


Marketing Channels, Marketing Technologies, Mobile Marketing, Web Advertising

Introducing the New Benchmarks for Progressive Web Apps

October 2, 2019

Via: Target Marketing

How does your progressive web app (PWA) compare to other brands? While there are excellent PWA quality tests like the Lighthouse tool, until recently there’s been a dearth of metrics to compare against industry averages and identify opportunities to improve […]


Content Marketing, Marketing Technologies

How Passion Projects and Cause Marketing Can Power Your Marketing

October 2, 2019

Via: Target Marketing

It’s not news that your marketing can’t be all about you. To borrow a pop culture expression, your prospects just aren’t that into you. They’re into what you can do for them. But once they’ve established that what you can […]


Marketing Channels, Traditional Marketing

How Music Can Shape Your Ad

September 30, 2019

Via: Target Marketing

With the exception of radio ads, advertising tends to be considered as a visual medium. However, if you’re creating a video ad that relies on both sights and sounds to sell something, you need to think carefully about the role […]


News

Cause Marketing: Why Brands Should Take a Stand

September 26, 2019

Via: Chief Marketer

Customers no longer just want to buy from brands with great products and services. Today, customers want to support brands that share their values and have the courage to act on those beliefs. That means that brands can’t afford to […]


Automation, Email Marketing, Marketing Channels, Marketing Technologies

The Problem With Email Marketing Automation Flowcharts

September 25, 2019

Via: Target Marketing

A director of marketing with whom I worked on a content marketing project wanted feedback on her team’s email marketing automation campaigns. So she sent me an email automation flowchart. It was expertly organized, with decision diamonds based on prospect […]


Content Marketing, Marketing Technologies

Our Data Shows Deadlines Will Improve Your Content Marketing ROI By Nearly 2.5x

September 20, 2019

Via: The Content Strategist

If you want action, add a ticking clock to the mix. Hollywood has been using that formula for years. Think of the bomb about to detonate (Speed), the person about to wake up (Inception), and the game about to end […]