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Tag: marketing


Content & SEO, Marketing Channels

How Much Do SEO Services Cost?

September 7, 2022

Via: Entrepreneur

A quick Google search will bring up millions of SEO agencies. You may find that most firms offer similar services and charge competitive prices. You may also find smaller companies that charge attractive lower fees. On average, small and mid-size […]


News

Netflix secures 2 Snap execs to spearhead advertising push

August 31, 2022

Via: Marketing Dive

Netflix has secured two experienced executives to chart its course into crowded ad-supported streaming waters. The hires come as the company aims to roll out a cheaper ad-supported tier in early 2023, though a Bloomberg report last week indicated that […]


Content & SEO, Marketing Channels

4 Reasons Click Volume Decreases & What To Do

August 26, 2022

Via: Search Engine Journal

You’ve noticed a drop in search volume. Is there a reason to be alarmed? Yes. You could be missing out on potential business opportunities. Every click your business misses out on means that your competitor is taking customers away from […]


News

eBay to Acquire TCG Player in Bid to Dominate Trading Card Seller Market

August 24, 2022

Via: Small Business Trends

It has been announced that the global commerce leader eBay has entered into an agreement to acquire TCGplayer, a collectible card marketplace. eBay to Acquire TCG Player in Bid to Dominate Trading Card Seller Market TCGplayer originated in hobby stores […]


Marketing Channels, Social Media Marketing

TikTok rolls out new in-app Shopping Ads

August 19, 2022

Via: Business of Apps

TikTok launched a series of new Shopping Ads as it looks for more opportunities for brands to promote their products in video streams. The company said Shopping Ads were a simpler and more advanced advertising option for brands to meet […]


Marketing Technologies, Other Technologies

What Is Remarketing: 8 Types Of Remarketing To Consider

August 17, 2022

Via: Search Engine Journal

Remarketing has become ubiquitous across the web, as users frequently gripe about endless ads chasing them around the web after viewing a product once. Yet, when used correctly, remarketing continues to be an effective tool in the box for paid […]


Content & SEO, Marketing Channels

6 Steps To Prioritize Natural & Paid Search In A Holistic Search Strategy

August 12, 2022

Via: Search Engine Journal

The synergy between paid search (SEM) and natural or organic search (SEO) remains a popular topic due to the many benefits a business can experience from their synergies. From leaning on organic results to offset paid search costs to using […]


Marketing Channels, Web Advertising

SEO and the future world without cookies

August 12, 2022

Via: Search Engine Land

Third-party cookie tracking is going away, and the SEO industry is ready and diligently preparing ambivalent and posting memes on Twitter. SEO has been dealing with the lack of cookie tracking since its existence. So does the cookie’s demise actually […]


Marketing Channels, Social Media Marketing

5 B2B Social Media Trends That Will Change Your Whole Strategy [Infographic]

August 12, 2022

Via: Social Media Today

Are you considering your B2B marketing budget for the year ahead? Want to discover why social media should take a bigger piece of the pie? The team from Oktopost share the trends you need to know in this infographic. They […]


News

Startups are Making These 3 Mistakes in Their Marketing Strategy. Here’s How to Avoid Them.

August 11, 2022

Via: Entrepreneur

As we near 2023, there is no doubt that we live in a distracted world. With all its many improvements and innovations, the internet has also brought a lot of noise and distraction. There is no exception to the noise […]


Marketing Channels, Social Media Marketing

The Most Hated Social Media Apps Around the World [Infographic]

August 11, 2022

Via: Social Media Today

Which apps do you hate the most, either based on personal experience, or just on reputation alone? Maybe you’re just sick of seeing certain apps mentioned, or the way people use them, or maybe you hate seeing re-posts from other […]


Marketing Technologies, Other Technologies

13 Ways to Grow Omnichannel Customer Engagement

August 9, 2022

Via: Entrepreneur

Omnichannel customer engagement is no longer a nice-to-have — it’s a necessity. In today’s digital world, customers expect a seamless, personalized experience across all channels, and they will take their business elsewhere if they don’t get it. Channels have converged, […]


News

What percentage of your budget should go toward SEO?

August 9, 2022

Via: Search Engine Land

Business investment in marketing these days is soaring, especially in digital marketing. In fact, for the first time in a decade, marketing growth topped 10% from February 2021 to February 2022. According to the latest CMO Survey report, marketing spending […]


Marketing Channels, Social Media Marketing

Pinterest launches real-time analytics for Pins

August 1, 2022

Via: Business of Apps

Pinterest officially launched real-time analytics for its Pin Analytics on mobile devices. The tools aim to provide more data on how Pins are performing at any time. The feature is also available for its web Analytics platform, but making it […]


Big Data, Platforms & Software

How Do Enterprise & SaaS Marketing Software Solutions Differ?

July 29, 2022

Via: Search Engine Journal

It’s no secret that software is a major driver of modern business. Technological infrastructures are what services are built on these days, and it’s essentially a foregone conclusion to say that you can’t survive, much less compete, today without a […]


Big Data, Customer Data

How this startup locked in loyal customers

July 28, 2022

Via: CMO

While many direct-to-consumer startups were out raising millions of dollars to recruit customers and build their brands, Rob Ward and Chris Peters were finding that solving a real customer problem gave them all the momentum they needed to build a […]


Content & SEO, Marketing Channels

10 DuckDuckGo Facts For Digital Marketers & SEO Pros

July 27, 2022

Via: Search Engine Journal

How often do you use DuckDuckGo? If you answered “never,” you might want to read this article. Over the years, DuckDuckGo has redesigned itself and evolved to better meet searchers’ needs and protect their privacy. In addition to its excellent […]


Content & SEO, Marketing Channels

Is SEO Dead? A Fresh Look At The Age-Old Search Industry Question

July 27, 2022

Via: Search Engine Journal

The march of time is inevitable. And every year, some new technology pounds the nail into the coffin on something older. Whether the horse and buggy are replaced by the automobile or the slide rule is replaced by the calculator, […]


Marketing Channels, Web Advertising

Google Analytics 4 Now Reports On Performance Max & Smart Shopping

July 27, 2022

Via: Search Engine Journal

Google Analytics is updating reports for GA4 properties with a segment of data counting traffic from Performance Max and Smart Shopping campaigns. Data from both campaign types are now listed under a new channel group called “cross-network.” You can access […]


Marketing Channels, Social Media Marketing

Your Complete Strategy Guide to Social Selling in 2022

July 27, 2022

Via: Entrepreneur

What is social selling and what makes a great strategy for it? Social selling is a special approach to present-day lead generation. This approach is a vital part of creating relationships, cultivating trust and engaging with your target customers to […]