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Tag: marketing


Automation, Marketing Technologies

3 Ways to Better Manage Marketing Automation So the ‘Shiny Object’ Doesn’t Stab You

June 11, 2019

Via: Target Marketing

On Thursday, I will be presenting at the All About Marketing Tech Virtual Conference & Expo on the topic of targeting and automation. One of the themes I plan to hit upon is about how companies are hindering their marketing […]


Big Data, Customer Data

Customer Lifetime Value Is the Most Underutilized Relationship in Marketing

June 7, 2019

Via: Target Marketing

Brands are addicted to customer acquisition. Driving net new sales and acquiring new customers is often the primary KPI for any given marketing campaign, leaving little to no resources devoted to the actual key business driver: repeat customer acquisition and […]


News

B2B Marketing Transformation Shaped by Metrics and Agility

June 6, 2019

Via: Chief Marketer

B2B marketing is on a path of transformation, and having a firm grasp on metrics, the imperative to move quickly and the needs of stakeholders—both internal and external—is driving success. Top executives from four B2B manufacturing and high-tech companies convened […]


Big Data, Customer Data

Marketing Data’s Status and How Brands Can Get Where They Want to Go With It

June 3, 2019

Via: Target Marketing

If you ask consumers on the street what they think of marketing data, the ones who understand the question will often react with alarm that organizations even have their data at all. They’ll cite “creepy” ads following them around the […]


News

How Women Are Dominating the Influencer Marketing World

June 3, 2019

Via: Adweek

There’s a major shift in advertising happening that we need to talk about: Influencer marketing is changing the perception and power of women faster than any other marketing avenue or channel ever has. I emphasize women here because they’re the […]


Marketing Channels, Web Advertising

Does Marketing Require Your Website to End in ‘.Com’? If Not, Here Are 7 Options

May 29, 2019

Via: Target Marketing

Whether you know what “TLD” stands for or not, you’re probably thinking that a discussion about top-level domains is likely to be pretty technical. It can be, but we’re here to talk about TLDs from a marketing perspective. So stow […]


News

LinkedIn Buys Drawbridge as It Looks to Ramp Up Its Marketing Solutions Offering

May 28, 2019

Via: Adweek

LinkedIn will purchase Drawbridge for an undisclosed fee. While financial details of the intended deal were not publicly disclosed, but Tomer Cohen, vp of product at LinkedIn who announced the planned deal earlier today via a blog post, boasted that […]


Email Marketing, Marketing Channels

3 Martech Tools to Optimize Direct Mail Campaigns

May 23, 2019

Via: Target Marketing

The powerful targeting of direct mail can help you punch through all the marketing noise people are exposed to each day. Martech tools provide ways to make an even greater impact with your campaigns by cross-pollinating between channels. Many marketers […]


Marketing Channels, Traditional Marketing

Using Ratings and Reviews Sites as a New B2B Marketing Channel

May 21, 2019

Via: Target Marketing

A new mechanism has emerged to help B2B buyers who are searching online for products and solutions: Ratings and reviews sites, where searchers can find out what their peers are saying about prospective products and suppliers, and compare product features […]


Big Data, Customer Data

4 Tips for Visualizing Your Marketing Data with a Dashboard

May 17, 2019

Via: Convince and Convert

Many people have had the experience of going to the optometrist thinking that they don’t need new eyewear because they can see things just fine. Then they try a new prescription and – BOOM – they see details that they […]