Tag: marketing

December 5, 2019

Enhancing your direct mail through paper, finishing, and coatings are great, but there is one more category to discuss. And Part 4 in this series is about “other” direct mail enhancements. So why use these things in your direct mail? […]

December 5, 2019

At this point, every marketer knows how important social media is for building a presence and making sales. However, marketers also know that selling products or services on social media requires a vastly different approach than “spray and pray.” This […]

December 4, 2019

The visual world is about to take a bold turn toward “maximalism and saturated hues,” according to Shutterstock‘s 2020 Color Report. Contrasting with the bright neon tones of the stock image provider’s last two reports, 2020’s color palette will feature […]

December 3, 2019

The first influencer programs on platforms like Instagram and YouTube focused on beauty and fashion, but they have since spread to industries such as financial services, publishing, insurance and beyond. So, how do you build an influencer program if you’re […]

December 3, 2019

Readers will no doubt share my sense of deja vu at the overuse of numbers to catch our attention — 5 Essential Steps: 16 Mandatory Rules; 4 Impossible Challenges; Etc. signposting articles, inviting our interest so we’ll read on. It’s […]

November 27, 2019

Last time around, we talked about how long the content on your website pages should be if your goal is to attract, engage, and retain your audience through content marketing. This month, let’s look at a checklist of what your […]

November 27, 2019

Video marketing isn’t a new channel to explore for most marketers, but still there are some who have yet to work on a video content strategy to further engage their audiences. That said, marketers can’t ignore that websites with videos […]

November 25, 2019

Let’s just call them variable data presentations, says Ron Jacobs, CEO of Jacobs & Clevenger. Jacobs says the clients of his performance marketing agency are so ahead of the times that they’re sending consumers from hyper-personalized digital print direct mail […]

November 20, 2019

A blistering report published this summer, “The Economic Cost of Bad Actors on the Internet: Fake Influencer Marketing in 2019,” quantified the monetary effects of influencer fraud at a cool $1.3 billion. And it could get worse. The report, which […]

November 18, 2019

Gun ads and marketing killed their children. That’s what survivors and relatives of the Sandy Hook massacre allege and that was what SCOTUS let stand recently — opening up gun manufacturers to the possibility of multiple lawsuits that could have […]