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Tag: marketing


Marketing Technologies, Other Technologies

Branding Is More Than an Accessory: It’s the Foundation of Any Business

October 5, 2021

Via: Entrepreneur

Your brand identity is the mortar that holds your brand together. Consistent branding is key to creating a brand that is memorable and easily recognizable to customers. Effective branding involves sculpting a brand identity that carries through across all of […]


Marketing Channels, Social Media Marketing

Transform your digital strategy with first-party data on social media

September 27, 2021

Via: Marketing Dive

With 44% of marketers naming social media marketing as the most difficult tactic to attribute to revenue, it’s not surprising that it’s referred to as an “awareness driver.” But this misconception might be limiting your digital success and minimizing opportunities […]


Automation, Marketing Technologies

What marketers need to know about robotic process automation

September 27, 2021

Via: CMO

It is many a marketer’s dream to free up their people from boring, repetitive and low skill tasks. Because despite vendors’ promises of seamless integrations and data flows, manual data handling is an inescapable outcome when implementing new digital tools […]


Marketing Technologies, Other Technologies

Incorporating Interactive Video for Marketing

September 24, 2021

Via: Convince and Convert

Online, on-demand video is roughly half the age of the web itself. In that brief sixteen years, video has become the dominant medium for digital marketing by an overwhelming margin. Interactive video (or IV) is only slightly newer. Pioneered by […]


Automation, Marketing Technologies

How AI is Forcing Marketers to Reinvent the Industry

September 24, 2021

Via: Entrepreneur

From customer support bots to social media bots that respond to comments and questions automatically, the age of artificial intelligence in marketing is already here. However, because of how ingrained AI has become in our everyday lives, marketers now have […]


Content & SEO, Marketing Channels

Google’s Search Quality Raters Guidelines: A Guide for SEO Beginners

September 24, 2021

Via: Search Engine Journal

E-A-T is a concept we first learned of in Google’s Search Quality Rater Guidelines. In this chapter, you will learn about this document, the quality raters who use it, and whether it can impact your Google search rankings. What are […]


Content & SEO, Marketing Channels

What are Transition Words? Learn How to Use Them for SEO Content

September 24, 2021

Via: Search Engine Journal

When creating SEO content, quality matters. This holds true regarding accuracy, clarity, writing skill, keyword usage, thoroughness, links, images, and more. But I bet I can name one more factor that affects SEO content quality, and thus your SEO rankings […]


Marketing Channels, Social Media Marketing

How to Get Your Facebook Page or Account Verified

September 23, 2021

Via: Search Engine Journal

Do you currently have a Facebook Page? Are you trying to grow your small business, company, or personal brand? If the answer is yes, you should consider verifying your Facebook Page (or, if you’re an influencer, celebrity, or thought leader, […]


News

Microsoft Advertising launches Marketing with Purpose Business attributes

September 23, 2021

Via: Search Engine Land

New attributes from Microsoft Advertising allow businesses to indicate their dedication to “responsibility, how your brand values align with the values of your customers, and how your brand is being inclusive,” said an announcement from Vi Nguyen, Crystal Zhang, and […]


Automation, Marketing Technologies

Improve SEO and Streamline Content Creation with This Automated Tool

September 17, 2021

Via: Entrepreneur

These days, 91 percent of B2B marketers and 86% of B2C marketers consider content marketing essential to their business. While that’s certainly proof of the value of content marketing, it also presents a problem. If so many businesses are competing […]