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Tag: marketing


Marketing Channels, Traditional Marketing

Stop forcing your B2B marketing org structure on your buyer’s journey

September 25, 2020

Via: Marketing Land

We’ve built our B2B marketing teams and respective budgets with specialists who know their marketing discipline and channel inside and out. Social Media rock stars, organized events pros, sales-driven field marketers, demand gen maestros and digital gurus deliver on their […]


Email Marketing, Marketing Channels

How to bring more value to your email marketing

September 25, 2020

Via: Marketing Land

The continued dominance of email as a marketing channel is elevated further in a time when people are paying more attention to their inbox in real-time than ever before. But that doesn’t mean marketers don’t need to keep abreast of […]


News

Reddit offers stronger brand-safety controls with tiered ad inventory

September 24, 2020

Via: Marketing Dive

Reddit’s rollout of three categories for ad inventory marks its latest effort to improve the brand-safety controls on its platform, which has its roots as a free-speech forum started in 2005. With the implementation of Oracle’s contextual intelligence, Reddit aims […]


Marketing Channels, Social Media Marketing

Consumers and marketers at odds over ad preferences, Kantar study finds

September 23, 2020

Via: Marketing Dive

Kantar’s research suggests marketers may be over reliant on digital channels for ads, as consumers tend to prefer offline channels overall because these are perceived to be better quality, more trustworthy, less intrusive and not overly targeted, per the report. […]


Big Data, Customer Data

With real-world experiences scarce, consumers warm to immersive tech, Accenture study says

September 23, 2020

Via: Marketing Dive

Accenture Interactive’s new study suggests that with real-word experiences currently underwhelming, consumers are finding some solace — and brand connection — in immersive experiences related to online shopping, a development that could lead to wider use of immersive technologies like […]


News

HubSpot launches sales tools for the new normal

September 22, 2020

Via: Marketing Land

Inbound 2020 opened with HubSpot founders Brian Halligan and Dharmesh Shah sitting, alone and distanced, in seats at Fenway Park, reflecting on the new normal. “When I was at business school,” said Halligan, “we didn’t have classes on W-shaped economic […]


News

Why Brands Need to Master the Ownership Experience

September 21, 2020

Via: Target Marketing

For consumer durable brands, consumers are not just buyers. They are owners who will interact with the product and brand for years. Yet, for decades, consumer durable brands have traditionally relied on retailers to own the ownership experience, while they […]


News

Henkel sponsors wellness web series distributed via blockchain technology

September 18, 2020

Via: Marketing Dive

As consumers spend more time at home during the pandemic, the demand for original, informative programming has grown even stronger. To help satiate this desire, Henkel is teaming with a popular creator of wellness content to reach Gen X and […]


News

Havas buys majority stake in Camp + King to expand digital creative network

September 18, 2020

Via: Marketing Dive

Havas Group’s majority acquisition in Camp + King reflects the growing importance of digital and social media marketing expertise, a trend that has accelerated during the pandemic. The deal also comes as the broader marketing industry faces the prospect of […]


Big Data, Customer Data

This decade’s most important marketing question: What data rights do advertisers possess?

September 17, 2020

Via: Marketing Land

With Google’s latest decision to strip Search Terms data insights from advertisers (some agencies have reported around 25%-30% or more of data loss), the frustrated outcry has caused some to begin throwing around lawsuit language. Specifically, there seem to be […]