Google Ads completes auto-migration of location extensions to assets

Google Ads has finished auto-migrating location extensions to assets for most active accounts, a process announced on July 24, 2023.

Why we care. This change expands the ways advertisers can use location information in their ads, potentially improving ad performance and reach.

The details.

  • Migration affected accounts with activity between July 1, 2023, and Jan. 1, 2024.
  • Inactive accounts during this period were not migrated.

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