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Deinfluencing on social apps is a wake-up call for brands

Influencers have long been a major force in marketing, but a new trend on TikTok is challenging their status. It’s called “deinfluencing” and as the name suggests the trend means that TikTok creators urge their followers not to buy certain products or support certain brands. You read that correctly. It’s seen as the antithesis of traditional influencer marketing, where creators are paid to promote products and services. Let’s dive in.

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