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Category: Marketing Channels


Email Marketing, Marketing Channels

4 Ways to Stop Your Emails From Going to Spam

April 21, 2021

Via: Entrepreneur

People have been reading more marketing emails in the past year. No less than 78 percent of marketers say they’ve seen an increase in engagement over the last 12 months. Now is the time for you to make the most […]


Content & SEO, Marketing Channels

Long Tail SEO in 2021: How You Can Have It All or Die Trying

April 21, 2021

Via: Moz

Head keywords. Long-tail keywords. The chunky middle. The chonky thorax. Is it any wonder why most people outside of SEO think we’re talking gibberish? Ask a dozen SEOs what keywords qualify as “long-tail” and you’ll get 13 opinions and 17 […]


Content & SEO, Marketing Channels

Can You Rank High on Google With a Small Website?

April 20, 2021

Via: Search Engine Journal

The largest obstacle with smaller websites is that you do not have as much of an ability to create an internal linking structure, and if none of the pages are link-worthy you won’t be able to pass that authority through. […]


Big Data, Marketing Channels, Platforms & Software, Social Media Marketing

20 Social Media Analytics Tools for Small Businesses

April 20, 2021

Via: Small Business Trends

Social media analytics tools are essential to measuring social media ROI — that is, your company’s return on investment from using social media. If you are a social media manager or own a small business, you are going to need […]


Content & SEO, Marketing Channels

How to Evangelize Enterprise SEO Success & Communicate With the C-Suite

April 19, 2021

Via: Search Engine Journal

For marketers looking for the most impactful and cost-efficient way to understand consumer behavior and reach customers in key moments that matter, SEO has become imperative. The SEO industry has indeed matured and spread its wings. Building scalable, efficient, integrated, […]


Marketing Channels, Social Media Marketing

TikTok to launch new eCommerce ad formats

April 16, 2021

Via: Business of Apps

TikTok is getting ready to launch new eCommerce-focused ad formats to bolster its revenues. According to leaked information obtained by Business Insider, the popular app is gearing up to diversify its range of in-stream shopping tools. ‘Collection Ads’ will allow […]


Marketing Channels, Social Media Marketing

How to Create an Eye-Catching Instagram Ad

April 15, 2021

Via: Search Engine Journal

Like all things in marketing, there’s no single silver bullet to find success with Instagram advertising. Though it can be a highly successful ad channel for brands of all sizes and is among the most popular with advertisers in consumer-facing […]


Marketing Channels, Social Media Marketing

Branded Hashtag Challenges on TikTok among most successful for brands

April 15, 2021

Via: Business of Apps

According to TikTok over a third of its users now take part in Branded Hashtag Challenges. These are hashtag competitions usually sponsored by brands and companies to bolster their recognition and awareness. New research from Mediakix has found that the […]


Marketing Channels, Social Media Marketing

Can YouTube Shorts Be Monetized? Spoiler Alert: Some Already Are!

April 14, 2021

Via: Search Engine Journal

YouTube Shorts began rolling out in the U.S. on March 18, 2021. It’s still early days for the new short-form video experience, which YouTube says is, “…for creators and artists who want to shoot short, catchy videos using nothing but […]


Marketing Channels, Social Media Marketing

How to Get Started With YouTube Audio Ads

April 13, 2021

Via: Search Engine Journal

YouTube launched its version of audio ads, part of the platform’s strategy to engage music and podcast listeners, in November 2020. YouTube audio ads give advertisers another avenue for capturing the attention of its users, particularly those who use the […]