Content & SEO, Marketing Channels
January 26, 2023
Via: CMIScaling your content strategy doesn’t require hiring more people to produce more stuff. It involves building systems to produce more effective content with fewer resources per unit. You’re not expanding the content strategy, which implies simply ramping up operations. In […]
Marketing Channels, Social Media Marketing
January 26, 2023
Via: Search Engine JournalEvery month, 2.98 billion people around the globe open up their laptops or smart devices and navigate their way to Facebook. That’s roughly a quarter of everyone in the world, visiting the same social media platform, every single day. Mark […]
Content & SEO, Marketing Channels
January 25, 2023
Via: Search Engine LandMillions of people make new year’s resolutions every year, and most fail within the first month. This is not unlike the SEO work we hoped to do last year, but didn’t get done. Well-meaning businesses often find that there is […]
Marketing Channels, Social Media Marketing
January 24, 2023
Via: Social Media TodaySnapchat posting tips As noted, while Snapchat isn’t as big as the other major players in the space, it remains a critical connection tool for many younger users, with Snap’s own data showing that Snapchatters are 5x more likely to […]
Content & SEO, Marketing Channels
January 24, 2023
Via: CMIAre you a perfectionist? If so, you’re certainly not alone in the content marketing world. Maybe you’ve noticed someone on your team letting unrealistic standards derail deadlines and delay goals. Content marketing professionals feel plenty of pressure to achieve perfection […]
Big Data, Content & SEO, Marketing Channels, Platforms & Software
January 24, 2023
Via: Search Engine JournalYour clients trust you to create real results and hit KPIs that drive their businesses forward. Understanding the intricacies of how that works can be difficult, so it’s essential to demonstrate your progress and efforts. SEO reporting software showcases important […]
Marketing Channels, Social Media Marketing
January 24, 2023
Via: Social Media TodayTwitter has launched a new ad option that will enable advertisers to place Promoted Tweets within specific search results, enabling more specific targeting based on user intent. As noted by Twitter, ‘Search Keyword Ads’ will enable marketers to hone in […]
Marketing Channels, Social Media Marketing
January 23, 2023
Via: Social Media TodayAmid the various shifts at the major social platforms over the past 12 months, LinkedIn has quietly gone about its business, developing new tools for creators to better showcase themselves in the app, and new options to facilitate digital meetings […]
Content & SEO, Marketing Channels
January 23, 2023
Via: Search Engine Journal1. Google Keyword Planner Cost: Free. Google Keyword Planner is a classic favorite. It’s free, but because the information comes directly from the search engine, it’s reliable and trustworthy. It’s also flexible, allowing you to: Identify new keywords. Find related […]
Content & SEO, Marketing Channels
January 20, 2023
Via: Search Engine LandTo click or to scroll? That’s not the question! The way I see it, continuous scroll signals a move away from the outdated “page” metaphor. Since the early 1990s, we have used the term “webpages,” as if websites were printed […]
Content & SEO, Marketing Channels
January 20, 2023
Via: Search Engine LandWhat are SEO metrics? SEO metrics are data sets that help determine the success of SEO’s role in digital marketing campaigns. By analyzing data, marketers can understand how valuable SEO’s contribution to marketing is. It allows marketers to benchmark success […]
Content & SEO, Marketing Channels
January 20, 2023
Via: Search Engine JournalWhat Is Interactive Content Marketing? Interactive content means content that prompts your audience to participate in some way, rather than simply consuming the information passively. It doesn’t necessarily need to be anything fancy, it could be as simple as clicking […]
Content & SEO, Marketing Channels
January 20, 2023
Via: Search Engine Journal1. Semrush Pricing: Plans start at $119.95 per month. Semrush not only offers good data for search results analysis, but everything functions the way you expect it to – it’s that easy to use. There is no need to read […]
Content & SEO, Marketing Channels
January 19, 2023
Via: Search Engine LandMy enterprise SEO monthly report template to answer all your boss’s questions Based on inspiration from Tom Critchlow’s The SEO MBA and Adam Gent’s SEO Roadmap, I created this enterprise SEO monthly report template. This report includes screenshots of all […]
Content & SEO, Marketing Channels
January 19, 2023
Via: Search Engine JournalWhy Excel For SEO Tasks? While many paid tools can help you do the same tasks, Excel is a fantastic option to enhance, combine, or replace those tools. It’s affordable and comes with a range of tools you already use. […]
Content & SEO, Marketing Channels
January 19, 2023
Via: Search Engine LandResources matter. The biggest risk the report highlighted was an organizational lack of resources. A lack of resources means changes don’t get made or are very slow to get made – which means less than stellar SEO results. So if […]
Content & SEO, Marketing Channels
January 18, 2023
Via: Search Engine LandDefining beneficial purpose and page quality To recap, Google defines beneficial purpose as “the overall intention of the page, as determined by the creator of the page.” In other words: What is the purpose of the page? Is it to […]
Content & SEO, Marketing Channels
January 18, 2023
Via: Search Engine Journal5 Unique Digital Challenges For SaaS Companies 1. Economies Of Scale As I stated in the introduction, SaaS marketers face a tough challenge in scaling SaaS businesses to a comfortable degree in order to offset the cost of hosting their […]
Content & SEO, Marketing Channels
January 18, 2023
Via: Search Engine JournalThere is no right or wrong answer for when to do a content audit, as each site is unique, but there are signals it is time to do a content review. And an annual performance audit doesn’t hurt either. One […]
Content & SEO, Marketing Channels
January 18, 2023
Via: Martech ZoneHeadless Architecture Headless architecture implies a separation between the front-end and back-end during CMS development. A typical headless CMS represents a centralized repository for storing and managing corporate content and digital assets. Such systems usually do not have a user […]