Category: Marketing Channels

October 30, 2020

Google’s rebound in advertising revenue indicates that marketers ramped up their digital media spending after canceling or delaying campaigns in the prior quarter. That pullback led the company to report an 8% decline in total ad revenue, the first drop […]

October 30, 2020

Amazon’s ad revenue growth was stronger in Q3 than in the prior quarter, when it reported a 41% yearly gain, as marketers began to spend more heavily on digital advertising after canceling or delaying campaigns at the pandemic’s onset. The […]

October 29, 2020

President Donald J. Trump’s Twitter feed has been one of the major sources of news headlines for the past four years, and as of this month, it’s the sixth most followed account on the platform. But that obscures the real […]

October 22, 2020

EngageResponsibly comes as marketers grow increasingly alarmed about the failure of social media companies to provide a brand-safe environment for their advertising. Despite the ongoing content moderation efforts by social platforms, many consumers are still being exposed to hateful online […]

October 21, 2020

As we head into the holiday season, Facebook is rolling out several new features for e-commerce marketers and brands. It is also launching promotional support for Black-owned businesses and training and software discounts for small businesses. Instagram ads with product […]

October 15, 2020

Rite Aid Performance Media presents an opportunity for brands to reach consumers across a variety of different channels, including Rite Aid owned and operated digital properties, social media, offsite programmatic display and digital out-of-home. These opportunities can be powerful for […]

October 12, 2020

In response to advertiser feedback, Facebook will not move forward with a test to remove the default 28-day attribution window for advertisers. Gil David of Run DMG shared the news on LinkedIn, commenting “Facebook demonstrates that they do actually listen […]

October 8, 2020

“The first question I ask is ‘Where is the money coming from?’” Zaramella said, declining to offer a figure on how much will be dedicated to advertising, but saying it would be “more than ever.” As part of the revamp, […]

October 7, 2020

Google introduced more automation features and campaign types as part of Advertising Week Tuesday. The announcements speak to what has been a years-long effort to use machine learning to serve campaigns across Google’s properties as well as to the moves […]

September 28, 2020

The concept of account-based marketing (ABM) was introduced by ITSMA in 2003. ABM made the first appearance on Google Trends in 2013. In the past few years, the number of ABM software companies has skyrocketed, along with agencies that specialize […]