Category: Marketing Channels

October 15, 2021

A new outlook report from the Interactive Advertising Bureau (IAB) predicts relatively modest growth of 8% in U.S. digital advertising spending in 2022. The outlook, based on a survey of nearly 20 buy- and sell-side industry leaders by PriceWaterhouseCoopers (PwC) […]

October 15, 2021

Google’s John Mueller in an Office-hours hangout answered a question about whether a big a site with thousands of indexed pages influences Google’s perception of site quality. John Mueller answered no, it’s not a sign of quality and then provided […]

October 13, 2021

Companies are waking up to the power of content marketing due in part to the pandemic. That’s not some grand pronouncement from the Content Marketing Institute. It’s a recurring refrain we heard from you (or content marketers like you) in […]

October 13, 2021

Video SEO has changed dramatically over the years. If you’re still following the advice that a video optimization expert shared at an industry conference back in 2008 – or that some YouTube guru wrote in 2015 – you may be […]

October 12, 2021

Today’s Ask an SEO question comes from Kyriakos in North Carolina. Kyriakos asks: We have a B2B member only website. Some of the content on our site is available to guests/not logged in users, but most of our content is […]

October 11, 2021

Google Trends is the only keyword research tool that offers insights based on actual Google search data. These seven tips on how to use Google Trends will show you how to extract real keyword trends that are accurate and will […]

October 8, 2021

With the addition of several audio-focused companies to its Marketing Partners program, TikTok is steering brands to diversify their tactics in an area it views as essential to engaging its audience. Nearly two-thirds (65%) of TikTok users prefer branded content […]

October 8, 2021

E-A-T has been a hot topic when it comes to on-site content. But why, how, and when should you consider concepts in E-A-T with link building efforts? Your site cannot have E-A-T without a link and brand mention profile. In […]

October 8, 2021

If you’ve used Google Ads for any amount of time, you’ve probably used Google Ads Editor. It’s a desktop application that’s invaluable for managing campaigns and making bulk changes. So how can you make the best use of this tool […]

October 7, 2021

Creative Galaxy Snap is fending off competitors with new money-making tools for creators, Variety reports. Next month, Snapchat will launch Spotlight Challenges, cash bonuses ranging from $1,000 to $25,000 for accounts with top views in categories like “Best Trick Shot.” […]