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Category: Marketing Channels


Marketing Channels, Traditional Marketing

The Psychology Behind Brand Storytelling and Its Effect on Consumers

March 15, 2019

Via: Adweek

Before there were emojis, infographics, flowcharts and photo collages, people shared ideas through the oral tradition of storytelling. Humans are hardwired to remember stories as every person on this planet comes from a lineage of storytellers. Over a millennium ago, […]


Marketing Channels, Web Advertising

4 Strategies for Effectively Advertising on Google, Facebook and Amazon

March 14, 2019

Via: Target Marketing

There’s now a more distinct line separating Google, Facebook, and Amazon.com advertising strategies based on what stage of the purchase cycle a customer belongs to. When it comes to e-commerce, Amazon is one of the highest-intent, lowest-funnel forms of advertising […]


Marketing Channels, Web Advertising

Google Is Rolling Out New App Advertising Solutions for Developers

March 13, 2019

Via: Adweek

Google debuted a variety of new application advertising solutions for app developers (especially video game developers) that are designed to help them target inactive players, generate revenue through advertising and more. To start, the “App campaigns for engagement” tool in […]


Marketing Channels, Web Advertising

Google Programmatic Changes in a Couple Months

March 11, 2019

Via: Target Marketing

Google Programmatic ad auction prices will change, probably rising, within the next couple of months and first-price auctions will be the norm in Google Ad Manager by the end of the year, reads a product update post from the tech […]


Marketing Channels, Web Advertising

4 Factors That Cause Google Ads Campaigns to Fail

March 6, 2019

Via: Target Marketing

Google Ads campaigns can be a very effective way to generate leads if you know what you’re doing. The problem is that many people jump into Google Ads blindly. They figure Google will lead them through the steps and instantly, […]


Marketing Channels, Web Advertising

3 Tips to Improve Local SEO Efforts

March 5, 2019

Via: Target Marketing

When it comes to local search, what do marketers and retailers need to do to get ahead in 2019? Moz surveyed 1,400-plus local business owners and marketers in our “State of Local SEO Industry Report,” an industrywide temperature check to […]


Email Marketing, Marketing Channels

3 Ways to Combat Bad Email Deliverability Implications Post-Data Breach

March 4, 2019

Via: Target Marketing

Most marketers likely cringed following the news of the massive Marriott data breach, in which a third party accessed hundreds of millions of customers’ information. In order to comply with FTC regulations, Marriott had to inform its entire email list […]


Big Data, Customer Data, Email Marketing, Marketing Channels

Using Post-Purchase Emails to Create Loyal Customers

February 28, 2019

Via: Target Marketing

Getting a customer to make a first purchase with your brand is important, but the real challenge is turning a new customer into a loyal, repeat customer. As marketers, we often focus on emails that drive a sale, with less […]


Marketing Channels, Web Advertising

SEOs, Stay the Course Through Google Algorithm Updates

February 26, 2019

Via: Target Marketing

Any volatility in search results sets off tremors in the search marketing community, for it usually signals a change in the Google algorithm. There have been many significant updates as Google continues to search for how to deliver the best […]


Marketing Channels, Social Media Marketing

How Brand Experiences and Social Media Intersect

February 21, 2019

Via: Adweek

Thanks to the combined rise of tech and our desire for human interactions, we’re choosing experiences that enable us to simultaneously exist in our real and virtual worlds more than ever. As a case in point: Look no further than […]