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Category: Marketing Channels


Content & SEO, Marketing Channels

More Helpful Content Dos and Don’ts for New Google Update

September 27, 2022

Via: CMI

Though Google’s algorithm constantly evolves, one thing has remained relatively constant – the importance of quality content. In 2013, Google implemented your money or your life principles, recognizing pages with content related to a person’s well-being with a higher page […]


Content & SEO, Marketing Channels

Why Content Marketing For Law Firms Doesn’t Have To Be Boring

September 27, 2022

Via: Search Engine Journal

Content marking is essential to any business’s strategy to acquire new customers and build authority for the brand. The hard part is that creating exciting and engaging content for fields in a more serious line of work can be challenging. […]


Marketing Channels, Web Advertising

5 Google Ads examples with relevant and quality ad copy

September 27, 2022

Via: Search Engine Land

Relevance is often discussed in digital marketing. It’s an important topic because not only is it good for consumers, but it is also good for advertisers since the inception of quality score. Advertisers with higher quality scores and relevance are […]


Email Marketing, Marketing Channels

How to get more out of your email marketing with SafeOpt

September 27, 2022

Via: Search Engine Land

Let’s face it: many consider email marketing boring. It’s not as flashy as jumping onto BeReal or TikTok, and besides, does Gen Z even use email? Email marketing can be an exciting channel because it drives a lot of revenue […]


Content & SEO, Marketing Channels

Fact-Checking: Get Your Facts Right

September 26, 2022

Via: Search Engine Journal

In the last decade or so, the concept of “fake news” has become a major thorn in the side of consumers and content writers alike. Digital marketing experts who write SEO content at the enterprise level might not consider themselves […]


Marketing Channels, Social Media Marketing

A Marketer’s Guide To TikTok Analytics

September 26, 2022

Via: Search Engine Journal

While TikTok might be all fun and games for users, marketers know better. This social media channel is full of essential metrics to help brands create more engaging and relevant content for their audiences, so let’s get right to it: […]


Content & SEO, Marketing Channels, Social Media Marketing

How To Create Engaging Social Media Content: 12 Tips To Drive Results

September 26, 2022

Via: Search Engine Journal

Social media has become a significant part of most people’s daily routines. According to a recent study from Pew Research Center, almost half of Americans use Facebook multiple times a day, and 70% access it at least once a day. […]


Marketing Channels, Web Advertising

How To Launch Your First Google Ads Remarketing Campaign

September 26, 2022

Via: Search Engine Journal

Remarketing is an essential part of any Google Ads strategy. It’s no longer a question of if you should run remarketing campaigns; it’s how you should run remarketing campaigns. With more devices in households than ever, remarketing is imperative to […]


Content & SEO, Marketing Channels

For Efficient Content Marketing, Stop Planning Content So Far Ahead

September 26, 2022

Via: CMI

Efficiency is rarely a primary concern for content marketing teams. You talk about quality, conversions, and brand alignment. Your major concerns center around the awesomeness of what you do and the results the work provides. Systems and processes take a […]


Content & SEO, Marketing Channels

How To Quickly Fill Content Gaps In Your Strategy

September 26, 2022

Via: Search Engine Journal

Want your business’s website to get more views? Need more website views to convert visitors into customers? If you want your business to thrive online, content creation is the name of the game. But if you’re worried that you don’t […]


Content & SEO, Marketing Channels

How To Create Awesome Meta Descriptions

September 23, 2022

Via: Search Engine Journal

Meta descriptions are important for search optimization. If done correctly, they’ll encourage users to click through from search results pages. The goal is to provide a summary of the webpage. Google’s guideline states: “A page’s meta description tag gives Google […]


Marketing Channels, Social Media Marketing

TikTok Marketing 101: How To Get Started

September 23, 2022

Via: Search Engine Journal

TikTok has taken the world by storm with its popular social media platform, and there are plenty of opportunities for savvy marketers. TikTok has over a billion monthly users, and in the U.S., users spend approximately 52 minutes a day […]


Content & SEO, Marketing Channels

Why Internal Customers Will Kill Your Content Strategy [Rose-Colored Glasses]

September 23, 2022

Via: CMI

I see one mistake derailing great content marketing strategy again and again in my consulting practice. Businesses set up their content teams as internal agencies to serve internal ‘customers’ in other departments. Why is that a problem? Sometimes this approach […]


Marketing Channels, Social Media Marketing

Meta adds creator tools for Facebook and Instagram

September 23, 2022

Via: Business of Apps

Meta is shifting its focus to creators by adding ways for creators to build their audiences on Instagram and Facebook. The company just added a suite of creator elements to Facebook Pages including notifications to support fellow creators, templates for […]


Marketing Channels, Social Media Marketing

Instagram Publishes Three New Guides to Help Brands Maximize their Holiday Marketing Efforts

September 23, 2022

Via: Social Media Today

With the holiday shopping push already shifting into gear, now is the time to update your social profiles and posting approach, in order to maximize the opportunities of the season. And if Instagram is part of your social media marketing […]


Marketing Channels, Social Media Marketing

5 Tips to Help Maximize Your Facebook Marketing Push This Holiday Season

September 23, 2022

Via: Social Media Today

Have you got all your bases covered for the coming holiday shopping push? If you’re looking for ways to update your social media marketing efforts, then Facebook’s likely a still key focus, because while it has lost ground with younger […]


Marketing Channels, Social Media Marketing

LinkedIn Professionals Share Their Best Unusual LinkedIn Marketing Hack

September 22, 2022

Via: Search Engine Journal

LinkedIn is a great place to grow your business. In the last 12 months, 93% of B2B marketers have used the platform the most to distribute content organically. LinkedIn also topped the same survey for producing the best results. The […]


Content & SEO, Marketing Channels

9 Impressive Content Marketing Ideas from Brands You Can Consider

September 22, 2022

Via: Convince and Convert

It can become increasingly difficult to come up with content marketing ideas as time goes on. This is especially true for businesses that rely on selling services since they won’t have a product line that can be updated or added […]


Marketing Channels, Social Media Marketing

How To Use Twitter To Increase Your Google Search Visibility

September 22, 2022

Via: Search Engine Journal

Twitter has become a powerful marketing platform for businesses. It helps them connect with customers, build relationships, and promote their brand. Integrating pictures and links to products or services, store locations, contact information, special offers, and much more helps brands […]


Content & SEO, Marketing Channels

How First-Party Data Strengthens Your Content Strategy

September 21, 2022

Via: Convince and Convert

Once upon a time, somewhere in the 1960s, ad men like Don Draper ruled the world of advertising and marketing with a savvy finesse. “If you don’t like what’s being said, change the conversation,” is a line that’s often quoted […]