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Category: Marketing Channels


Marketing Channels, Web Advertising

IAB Projects 8% Growth In 2022 Digital Ad Spend, Warns About ‘Bad’ Ad Experiences

October 15, 2021

Via: MediaPost

A new outlook report from the Interactive Advertising Bureau (IAB) predicts relatively modest growth of 8% in U.S. digital advertising spending in 2022. The outlook, based on a survey of nearly 20 buy- and sell-side industry leaders by PriceWaterhouseCoopers (PwC) […]


Content & SEO, Marketing Channels

Big Sites and Website Authority

October 15, 2021

Via: Search Engine Journal

Google’s John Mueller in an Office-hours hangout answered a question about whether a big a site with thousands of indexed pages influences Google’s perception of site quality. John Mueller answered no, it’s not a sign of quality and then provided […]


Content & SEO, Marketing Channels

B2B Brands Better Appreciate Power of Content Marketing in 2022 [New Research]

October 13, 2021

Via: CMI

Companies are waking up to the power of content marketing due in part to the pandemic. That’s not some grand pronouncement from the Content Marketing Institute. It’s a recurring refrain we heard from you (or content marketers like you) in […]


Content & SEO, Marketing Channels

Video SEO: 10 Steps to Optimizing Videos for Search and Discovery

October 13, 2021

Via: Search Engine Journal

Video SEO has changed dramatically over the years. If you’re still following the advice that a video optimization expert shared at an industry conference back in 2008 – or that some YouTube guru wrote in 2015 – you may be […]


Content & SEO, Marketing Channels

Does Members-Only or Gated Content Have SEO Value?

October 12, 2021

Via: Search Engine Journal

Today’s Ask an SEO question comes from Kyriakos in North Carolina. Kyriakos asks: We have a B2B member only website. Some of the content on our site is available to guests/not logged in users, but most of our content is […]


Content & SEO, Marketing Channels

7 Ways to Use Google Trends for SEO & Content Marketing

October 11, 2021

Via: Search Engine Journal

Google Trends is the only keyword research tool that offers insights based on actual Google search data. These seven tips on how to use Google Trends will show you how to extract real keyword trends that are accurate and will […]


Marketing Channels, Social Media Marketing

TikTok adds roster of Sound Partners to emphasize audio’s role in marketing success

October 8, 2021

Via: Marketing Dive

With the addition of several audio-focused companies to its Marketing Partners program, TikTok is steering brands to diversify their tactics in an area it views as essential to engaging its audience. Nearly two-thirds (65%) of TikTok users prefer branded content […]


Content & SEO, Marketing Channels

E-A-T & Link Building: A Guide to Evaluating Prospects

October 8, 2021

Via: Search Engine Journal

E-A-T has been a hot topic when it comes to on-site content. But why, how, and when should you consider concepts in E-A-T with link building efforts? Your site cannot have E-A-T without a link and brand mention profile. In […]


Marketing Channels, Web Advertising

A Complete Guide to Google Ads Editor

October 8, 2021

Via: Search Engine Journal

If you’ve used Google Ads for any amount of time, you’ve probably used Google Ads Editor. It’s a desktop application that’s invaluable for managing campaigns and making bulk changes. So how can you make the best use of this tool […]


Marketing Channels, Social Media Marketing

Snap Launches Money-Making Tools For Creators; The Argument For Contextual Targeting

October 7, 2021

Via: AdExchanger

Creative Galaxy Snap is fending off competitors with new money-making tools for creators, Variety reports. Next month, Snapchat will launch Spotlight Challenges, cash bonuses ranging from $1,000 to $25,000 for accounts with top views in categories like “Best Trick Shot.” […]