Category: Marketing Channels

January 27, 2020

Social ads have become the same billboard you see every few miles of highway, that strange repetitive advertisement you see while streaming your favorite shows. While these paid ads are supposed to convince consumers to stop scrolling and learn about […]

January 27, 2020

The redesign of paid search results is positioned by Google as necessary for improving the user experience. However, its arrival at a time when the company’s ad revenue growth is showing signs of slowing could reflect a desire to drive […]

January 24, 2020

Marketers still mourning the disappearance of the “like” count from Instagram will welcome the new tools the platform recently rolled out for users of its native offering. They allow marketers to track which posts result in the most growth for […]

January 23, 2020

Between increasing competition and decreasing attention spans, standing out as a retailer — be it online or offline — proves more and more challenging. Below are nine e-commerce and social media marketing trends that Loomly has identified, which come with […]

January 22, 2020

As publishers, our relationship with Facebook is … complicated. In 2019, Facebook traffic returned for a lot of publishers, and many now consider the platform a reliable source of traffic. However, there hasn’t been much consistency in regard to Facebook’s […]

January 22, 2020

Maybe you went home for the holidays, and over a lovely Christmas ham or Hanukkah brisket, your life choices came up as part of the family discussion. Your older brother, the doctor, made a derogatory comment about the marketing industry; […]

January 16, 2020

Ask a lot of marketers about their YouTube SEO strategy, and you’ll get a blank stare. Most marketers invest in optimizing their website SEO, but they miss the massive opportunity to rank their video content on YouTube. YouTube SEO may […]

January 16, 2020

All the signs are that 2020 is going to be a turbulent, challenging year for marketers — digital marketers in particular. That’s the cold reality. But like a New Year’s Day polar bear plunge, a dose of cold reality can […]

January 15, 2020

LinkedIn revealed three new features for pages Wednesday: invite to follow, LinkedIn Live and the ability for page administrators to share updates from either their profiles or their pages, directly via the professional network’s homepage. The company said in a […]

January 15, 2020

Google’s plan to drop support for third-party cookies has been expected since last year amid announcements that included its proposed privacy sandbox, but the two-year deadline is new and could compound on the already high pressures impacting ad-tech vendors, publishers […]