Category: Marketing Channels

November 15, 2018

After your list, your direct mail design strategy is critical. Your images, layout, fonts and colors all contribute to whether your mail piece will be read or thrown away. Obviously we want our mail pieces read and acted upon, so […]

November 15, 2018

Think about the last time a salesperson piqued your interest with a cold email, then stopped. They didn’t try to coerce or steer you. Instead, they were silent … acknowledging your right to choose to engage or walk away. We […]

November 14, 2018

Facebook took the next step toward honoring its June pledge to train 1 million small business owners in the U.S. on digital skills by 2020 with this week’s debut of career-development site Learn With Facebook. The social network also revealed […]

November 13, 2018

We see it all of the time. The most talented athletes who kill all records and expectations in their sport. During training. But when it comes to delivering during a high-pressure, high-stakes competition, they go cold, stiff, and can’t come […]

November 9, 2018

For email marketers, the people on the other side of the screen are the ones that will make or break your annual performance goals. Let’s start marketing to them accordingly. In my last article, I extolled the benefits of an […]

November 8, 2018

This isn’t even about a brand crisis. Customer comments on social media represent expectations — 83% of the writers require brand responses within 24 hours, finds a new survey. Here’s what marketers need to know about what customers expect. Clutch, […]

November 7, 2018

YouTube is far from immune from questionable content, as 64 percent of respondents to a recent survey from Pew Research Center said they sometimes encounter videos that are obviously false or untrue while surfing the Google-owned video site, while 60 […]

November 6, 2018

Corporate synergy alert: Brands that are creating Instagram Stories ads can now include Facebook Stories as a placement. Instagram opened up ads in Stories to all businesses in March 2017, and Facebook followed suit this past September. Instagram said in […]

November 5, 2018

Effective digital marketing is hard work. There simply is too much content and competition fighting for your audience’s attention. So, how do you stand out? It all starts with research. If you want to stand out, you need to understand […]

October 31, 2018

The social media marketing landscape is constantly evolving. But at its heart, social media is a creative medium. To get your creative juices flowing for your next social media post or campaign, here are five social media marketing idea questions […]