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Category: Marketing Channels


Content & SEO, Marketing Channels

SEO planning: Your one-page SEO plan

March 18, 2024

Via: Search Engine Land

This article will show you how to create a simple SEO plan. This plan focuses on a single group of related keywords applicable to your business’s primary offerings or individual products/services. The plan is concise and fits onto a single […]


Marketing Channels, Web Advertising

Why the exact match keyword type in PPC is still relevant today

March 18, 2024

Via: Search Engine Land

How often have you heard, “Use broad match along with smart bidding to get the best results?” Broad match can learn based on previous conversion activity. It can also use previous user search data, other keywords in your ad group […]


Marketing Channels, Social Media Marketing

20 Awesome Examples Of Social Media Marketing

March 15, 2024

Via: Search Engine Journal

Technology makes the world seem a lot smaller. Keeping up with friends and family on the other side of the country or across the globe no longer requires an expensive telephone call or slow, one-way snail mail. Instead, thanks to […]


Content & SEO, Marketing Channels

Why And How Local Businesses Should Use Video In Their Digital Marketing

March 14, 2024

Via: Search Engine Journal

The popularity of digital video content is undeniable. Facebook, YouTube, Instagram, and TikTok, all of which are heavily video-based, are at the top of the social media ladder. For many younger audiences, these platforms, along with a plethora of streaming […]


Content & SEO, Marketing Channels

SEO testing: Shifting from reactive to proactive strategies

March 14, 2024

Via: Search Engine Land

A/B testing for SEO is different than typical UX/CRO testing. Despite how quickly search evolves and best practices change, some changes must be tested before rolling out. Testing can help justify further investment or help prevent a potentially negative impact. […]


Content & SEO, Marketing Channels

How to identify and rank for ‘hidden gems’ in SEO

March 14, 2024

Via: Search Engine Land

The rollout of Search Generative Experience (SGE) will change Google SERPs – that’s pretty much indisputable. Whether AI will dominate the SERPs altogether is up for debate. If you’re reading a few strategically placed Google hints, you know there’s an […]


Marketing Channels, Social Media Marketing

Meta announces major updates to Advantage+ and Shopping Ads

March 13, 2024

Via: Search Engine Land

Meta announced a string of updates to its Advantage+ and Shopping Ads, designed to help brands improve engagement, drive conversions, and deliver more personalized ads. The platform claims that the updates will help give consumers “the confidence to make a […]


Marketing Channels, Social Media Marketing

YouTube unveils 4 new features, including Tagged Product error notifications

March 13, 2024

Via: Search Engine Land

YouTube announced a series of updates aimed at simplifying content management and monitoring for creators. These updates include: Notifying creators when issues prevent tagged products from being displayed. Making it easier for viewers to access subscribed content. Launching a Clips […]


Content & SEO, Marketing Channels

Google’s Algorithm Hates AI Content? How To Make Google Love It

March 12, 2024

Via: Search Engine Journal

Google’s March 2024 core algorithm update is penalizing sites made with AI generated content and it’s a fact that AI-generated content cannot meet the quality standards that Google’s  various documentations outline. But there is still a way to use AI […]


Marketing Channels, Web Advertising

Try These PPC Strategies For Your B2B Business In 2024

March 11, 2024

Via: Search Engine Journal

Every year, it seems like this year will be the biggest year of change for PPC management, especially for B2B businesses. But this year, this claim is more than hyperbole. The growth in artificial intelligence (AI) and a continued emphasis […]


Content & SEO, Marketing Channels

AI-powered content management: How to make your workflows more efficient

March 11, 2024

Via: Search Engine Land

The digital world thrives on content. But managing that content for various channels and platforms can be a monumental task. Enter generative AI – artificial intelligence technology so advanced and humanlike that it has changed how we create, manage and […]


Content & SEO, Marketing Channels

SEO Work & Life Balance: Advice And Inspiring Resources You Should Follow

March 8, 2024

Via: Search Engine Journal

I have been in the SEO industry for over seven years, and I have been leading the SEO team for the last year and a half. One thing that keeps the job exciting is how dynamic the industry can be. […]


Marketing Channels, Web Advertising

5 biggest challenges for PPC marketers in 2024

March 8, 2024

Via: Search Engine Land

Trends and hurdles are already taking shape for all PPC marketers in 2024. Changes in the privacy and data landscapes are dictating most of them, alongside continuing economic struggles. But what are those challenges and how can we prepare and […]


Content & SEO, Marketing Channels

14 Surprising Examples Of Clickbait Headlines That Work

March 7, 2024

Via: Search Engine Journal

Ever found yourself helplessly drawn to an irresistibly intriguing headline, only to be met with disappointment? If so, you might have been a victim of clickbait, the irresistible rogue of the internet. It’s true – clickbait gets a bad rap. […]


Content & SEO, Marketing Channels, Social Media Marketing

13 ways SEO and social media teams can work together

March 6, 2024

Via: Search Engine Land

Marketing channels and the teams managing them should be constantly collaborating and avoiding operating within silos. But it’s easier said than done sometimes. One partnership that commonly gets overlooked is between SEO and social media teams – both organic and […]


Marketing Channels, Web Advertising

New Developments In PPC: Experts Weigh In

March 4, 2024

Via: Search Engine Journal

With all the potential challenges on the horizon for 2024, diversification – embracing new developments, user behaviors, and channels – is one way you can insulate your businesses from disruption. Adding more channels and sources of data requires: Clear cross-platform […]


Content & SEO, Marketing Channels

How to identify and create content pillars that boost brand awareness

March 2, 2024

Via: Search Engine Land

Content pillars are foundational to your brand’s content strategy. They are the central themes that drive your messaging and shape your identity across platforms. Developing strong content pillars is crucial for every brand that wants to attract and engage followers […]


Marketing Channels, Social Media Marketing

TikTok launches monthly trends round-up series, including content tips

March 1, 2024

Via: Search Engine Land

TikTok is providing a roundup of the latest trends gaining traction in the app with a new Trends Digest series. The monthly updates offer content ideas and practical tips on integrating these trends into your videos to boost reach and […]


Marketing Channels, Web Advertising

How Google Search Generative Experience is impacting ads

February 29, 2024

Via: Search Engine Land

The impact of Google’s Search Generative Experience on ads within Google’s SERPs has been explored in a new study. Research conduct by SEO platform SE Ranking found that: Regardless of SGE snippet presence, ads appear more often at the bottom […]


Marketing Channels, Web Advertising

Google pilots new PPC ad format

February 29, 2024

Via: Search Engine Land

Google confirmed it is testing a new PPC ad format. However, key details such as the official name, functionality, influence on auction dynamics, and effect on metrics are yet to be released. The lack of information surrounding the new ad […]