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Category: Marketing Channels


Content & SEO, Marketing Channels

How To Scale Your Content Marketing Strategy To Improve Efficiency

January 26, 2023

Via: CMI

Scaling your content strategy doesn’t require hiring more people to produce more stuff. It involves building systems to produce more effective content with fewer resources per unit. You’re not expanding the content strategy, which implies simply ramping up operations. In […]


Marketing Channels, Social Media Marketing

Facebook Marketing: An In-Depth Guide For Beginners

January 26, 2023

Via: Search Engine Journal

Every month, 2.98 billion people around the globe open up their laptops or smart devices and navigate their way to Facebook. That’s roughly a quarter of everyone in the world, visiting the same social media platform, every single day. Mark […]


Content & SEO, Marketing Channels

Resolve to get SEO done in 2023 – Here’s how

January 25, 2023

Via: Search Engine Land

Millions of people make new year’s resolutions every year, and most fail within the first month. This is not unlike the SEO work we hoped to do last year, but didn’t get done. Well-meaning businesses often find that there is […]


Marketing Channels, Social Media Marketing

Planning for 2023: Snapchat Posting Tips

January 24, 2023

Via: Social Media Today

Snapchat posting tips As noted, while Snapchat isn’t as big as the other major players in the space, it remains a critical connection tool for many younger users, with Snap’s own data showing that Snapchatters are 5x more likely to […]


Content & SEO, Marketing Channels

How To Help the Perfectionist on Your Content Team, Even If It’s You

January 24, 2023

Via: CMI

Are you a perfectionist? If so, you’re certainly not alone in the content marketing world. Maybe you’ve noticed someone on your team letting unrealistic standards derail deadlines and delay goals. Content marketing professionals feel plenty of pressure to achieve perfection […]


Big Data, Content & SEO, Marketing Channels, Platforms & Software

Top 5 Essential SEO Reporting Tools For Agencies

January 24, 2023

Via: Search Engine Journal

Your clients trust you to create real results and hit KPIs that drive their businesses forward. Understanding the intricacies of how that works can be difficult, so it’s essential to demonstrate your progress and efforts. SEO reporting software showcases important […]


Marketing Channels, Social Media Marketing

Twitter Launches Test of Ad Targeting Based Specifically on Search Queries in the App

January 24, 2023

Via: Social Media Today

Twitter has launched a new ad option that will enable advertisers to place Promoted Tweets within specific search results, enabling more specific targeting based on user intent. As noted by Twitter, ‘Search Keyword Ads’ will enable marketers to hone in […]


Marketing Channels, Social Media Marketing

Planning for 2023: LinkedIn Posting Tips

January 23, 2023

Via: Social Media Today

Amid the various shifts at the major social platforms over the past 12 months, LinkedIn has quietly gone about its business, developing new tools for creators to better showcase themselves in the app, and new options to facilitate digital meetings […]


Content & SEO, Marketing Channels

Top 7 SEO Keyword Research Tools For Agencies

January 23, 2023

Via: Search Engine Journal

1. Google Keyword Planner Cost: Free. Google Keyword Planner is a classic favorite. It’s free, but because the information comes directly from the search engine, it’s reliable and trustworthy. It’s also flexible, allowing you to: Identify new keywords. Find related […]


Content & SEO, Marketing Channels

How Google’s continuous scroll can impact SEO

January 20, 2023

Via: Search Engine Land

To click or to scroll? That’s not the question! The way I see it, continuous scroll signals a move away from the outdated “page” metaphor. Since the early 1990s, we have used the term “webpages,” as if websites were printed […]


Content & SEO, Marketing Channels

13 key SEO metrics to track in 2023

January 20, 2023

Via: Search Engine Land

What are SEO metrics? SEO metrics are data sets that help determine the success of SEO’s role in digital marketing campaigns. By analyzing data, marketers can understand how valuable SEO’s contribution to marketing is. It allows marketers to benchmark success […]


Content & SEO, Marketing Channels

Interactive Content: 10 Types To Engage Your Audience

January 20, 2023

Via: Search Engine Journal

What Is Interactive Content Marketing? Interactive content means content that prompts your audience to participate in some way, rather than simply consuming the information passively. It doesn’t necessarily need to be anything fancy, it could be as simple as clicking […]


Content & SEO, Marketing Channels

10 Tools You Can Use For SEO Competitive Analysis

January 20, 2023

Via: Search Engine Journal

1. Semrush Pricing: Plans start at $119.95 per month. Semrush not only offers good data for search results analysis, but everything functions the way you expect it to – it’s that easy to use. There is no need to read […]


Content & SEO, Marketing Channels

How to create an enterprise SEO monthly report

January 19, 2023

Via: Search Engine Land

My enterprise SEO monthly report template to answer all your boss’s questions Based on inspiration from Tom Critchlow’s The SEO MBA and Adam Gent’s SEO Roadmap, I created this enterprise SEO monthly report template. This report includes screenshots of all […]


Content & SEO, Marketing Channels

Using Excel For SEO: 7 Essential Tips & Tricks You Might Not Know

January 19, 2023

Via: Search Engine Journal

Why Excel For SEO Tasks? While many paid tools can help you do the same tasks, Excel is a fantastic option to enhance, combine, or replace those tools. It’s affordable and comes with a range of tools you already use. […]


Content & SEO, Marketing Channels

Technical SEO report reveals what matters in 2023

January 19, 2023

Via: Search Engine Land

Resources matter. The biggest risk the report highlighted was an organizational lack of resources. A lack of resources means changes don’t get made or are very slow to get made – which means less than stellar SEO results. So if […]


Content & SEO, Marketing Channels

Ecommerce content: How to demonstrate beneficial purpose and expertise

January 18, 2023

Via: Search Engine Land

Defining beneficial purpose and page quality To recap, Google defines beneficial purpose as “the overall intention of the page, as determined by the creator of the page.” In other words: What is the purpose of the page? Is it to […]


Content & SEO, Marketing Channels

A Guide To Enterprise SEO Strategy For SaaS Brands

January 18, 2023

Via: Search Engine Journal

5 Unique Digital Challenges For SaaS Companies 1. Economies Of Scale As I stated in the introduction, SaaS marketers face a tough challenge in scaling SaaS businesses to a comfortable degree in order to offset the cost of hosting their […]


Content & SEO, Marketing Channels

When Is The Right Time To Do A Content Audit For SEO?

January 18, 2023

Via: Search Engine Journal

There is no right or wrong answer for when to do a content audit, as each site is unique, but there are signals it is time to do a content review. And an annual performance audit doesn’t hurt either. One […]


Content & SEO, Marketing Channels

Custom CMS Development: 4 Content Management Trends To Consider 

January 18, 2023

Via: Martech Zone

Headless Architecture Headless architecture implies a separation between the front-end and back-end during CMS development. A typical headless CMS represents a centralized repository for storing and managing corporate content and digital assets. Such systems usually do not have a user […]