Category: Marketing Channels

September 27, 2022

Though Google’s algorithm constantly evolves, one thing has remained relatively constant – the importance of quality content. In 2013, Google implemented your money or your life principles, recognizing pages with content related to a person’s well-being with a higher page […]

September 27, 2022

Content marking is essential to any business’s strategy to acquire new customers and build authority for the brand. The hard part is that creating exciting and engaging content for fields in a more serious line of work can be challenging. […]

September 27, 2022

Relevance is often discussed in digital marketing. It’s an important topic because not only is it good for consumers, but it is also good for advertisers since the inception of quality score. Advertisers with higher quality scores and relevance are […]

September 27, 2022

Let’s face it: many consider email marketing boring. It’s not as flashy as jumping onto BeReal or TikTok, and besides, does Gen Z even use email? Email marketing can be an exciting channel because it drives a lot of revenue […]

September 26, 2022

In the last decade or so, the concept of “fake news” has become a major thorn in the side of consumers and content writers alike. Digital marketing experts who write SEO content at the enterprise level might not consider themselves […]

September 26, 2022

While TikTok might be all fun and games for users, marketers know better. This social media channel is full of essential metrics to help brands create more engaging and relevant content for their audiences, so let’s get right to it: […]

September 26, 2022

Social media has become a significant part of most people’s daily routines. According to a recent study from Pew Research Center, almost half of Americans use Facebook multiple times a day, and 70% access it at least once a day. […]

September 26, 2022

Remarketing is an essential part of any Google Ads strategy. It’s no longer a question of if you should run remarketing campaigns; it’s how you should run remarketing campaigns. With more devices in households than ever, remarketing is imperative to […]

September 26, 2022

Efficiency is rarely a primary concern for content marketing teams. You talk about quality, conversions, and brand alignment. Your major concerns center around the awesomeness of what you do and the results the work provides. Systems and processes take a […]

September 26, 2022

Want your business’s website to get more views? Need more website views to convert visitors into customers? If you want your business to thrive online, content creation is the name of the game. But if you’re worried that you don’t […]

September 23, 2022

Meta descriptions are important for search optimization. If done correctly, they’ll encourage users to click through from search results pages. The goal is to provide a summary of the webpage. Google’s guideline states: “A page’s meta description tag gives Google […]

September 23, 2022

TikTok has taken the world by storm with its popular social media platform, and there are plenty of opportunities for savvy marketers. TikTok has over a billion monthly users, and in the U.S., users spend approximately 52 minutes a day […]

September 23, 2022

I see one mistake derailing great content marketing strategy again and again in my consulting practice. Businesses set up their content teams as internal agencies to serve internal ‘customers’ in other departments. Why is that a problem? Sometimes this approach […]

September 23, 2022

Meta is shifting its focus to creators by adding ways for creators to build their audiences on Instagram and Facebook. The company just added a suite of creator elements to Facebook Pages including notifications to support fellow creators, templates for […]

September 23, 2022

With the holiday shopping push already shifting into gear, now is the time to update your social profiles and posting approach, in order to maximize the opportunities of the season. And if Instagram is part of your social media marketing […]

September 23, 2022

Have you got all your bases covered for the coming holiday shopping push? If you’re looking for ways to update your social media marketing efforts, then Facebook’s likely a still key focus, because while it has lost ground with younger […]

September 22, 2022

LinkedIn is a great place to grow your business. In the last 12 months, 93% of B2B marketers have used the platform the most to distribute content organically. LinkedIn also topped the same survey for producing the best results. The […]

September 22, 2022

It can become increasingly difficult to come up with content marketing ideas as time goes on. This is especially true for businesses that rely on selling services since they won’t have a product line that can be updated or added […]

September 22, 2022

Twitter has become a powerful marketing platform for businesses. It helps them connect with customers, build relationships, and promote their brand. Integrating pictures and links to products or services, store locations, contact information, special offers, and much more helps brands […]

September 21, 2022

Once upon a time, somewhere in the 1960s, ad men like Don Draper ruled the world of advertising and marketing with a savvy finesse. “If you don’t like what’s being said, change the conversation,” is a line that’s often quoted […]