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Category: Marketing Channels


Marketing Channels, Web Advertising

New Developments In PPC: Experts Weigh In

March 4, 2024

Via: Search Engine Journal

With all the potential challenges on the horizon for 2024, diversification – embracing new developments, user behaviors, and channels – is one way you can insulate your businesses from disruption. Adding more channels and sources of data requires: Clear cross-platform […]


Content & SEO, Marketing Channels

How to identify and create content pillars that boost brand awareness

March 2, 2024

Via: Search Engine Land

Content pillars are foundational to your brand’s content strategy. They are the central themes that drive your messaging and shape your identity across platforms. Developing strong content pillars is crucial for every brand that wants to attract and engage followers […]


Marketing Channels, Social Media Marketing

TikTok launches monthly trends round-up series, including content tips

March 1, 2024

Via: Search Engine Land

TikTok is providing a roundup of the latest trends gaining traction in the app with a new Trends Digest series. The monthly updates offer content ideas and practical tips on integrating these trends into your videos to boost reach and […]


Marketing Channels, Web Advertising

How Google Search Generative Experience is impacting ads

February 29, 2024

Via: Search Engine Land

The impact of Google’s Search Generative Experience on ads within Google’s SERPs has been explored in a new study. Research conduct by SEO platform SE Ranking found that: Regardless of SGE snippet presence, ads appear more often at the bottom […]


Marketing Channels, Web Advertising

Google pilots new PPC ad format

February 29, 2024

Via: Search Engine Land

Google confirmed it is testing a new PPC ad format. However, key details such as the official name, functionality, influence on auction dynamics, and effect on metrics are yet to be released. The lack of information surrounding the new ad […]


Content & SEO, Marketing Channels

4 SEO tips to elevate the user experience

February 28, 2024

Via: Search Engine Land

Brands and businesses must balance optimizing their online presence through SEO with providing an excellent customer experience. This raises the question – can SEO redefine client experience, or does it risk overshadowing other important elements of the customer journey? While […]


Content & SEO, Marketing Channels

How AI and Machine Learning Can Supercharge Your Link-Building Process and Boost Your SEO

February 27, 2024

Via: Entrepreneur

If there’s one piece of advice I would give to new search engine optimization (SEO) specialists and business owners investing in SEO, it is the following: do not underestimate the power of link building for your website. Having spent many […]


Content & SEO, Marketing Channels

Google removes option to see more local results in the search results

February 27, 2024

Via: Search Engine Land

Google has removed the option to click “more” or “view all” under the local pack within the Google Search results. The local results that show up in the main Google search results for locally intended queries, such as pizza near […]


Content & SEO, Marketing Channels

7 reasons why your AI content sucks (and how to fix it)

February 27, 2024

Via: Search Engine Land

BuzzFeed was one of the first major publishers to adopt heavy AI publishing. They drew scrutiny when a litany was plagiarized, copy-and-pasted, factually incorrect, awkward and simply poorly written. Most recently, they’ve resorted to shutting down entire business units because […]


Content & SEO, Marketing Channels

A technical guide to video SEO

February 26, 2024

Via: Search Engine Land

Videos are likely the most captivating tool to draw in prospects and guide them through the customer journey. For videos to be deemed a potent tool for your online strategy, there’s a crucial condition – they must be easily discoverable […]


Marketing Channels, Web Advertising

WordPress: How to Add Custom Content After the First Post on a WordPress Homepage

February 22, 2024

Via: Martech Zone

There are several strategic reasons why someone might want to add content directly after the first post on the home page of a WordPress site or blog. Here are some examples: Advertising: Partner with ad networks to display relevant ads […]


Content & SEO, Marketing Channels

7 Strategic SEO Insights & Tactical Tips For 2024 And Beyond

February 22, 2024

Via: Search Engine Journal

I’ve been writing about search engine optimization (SEO) for more than 20 years. Looking back, I realize actionable SEO insights need to be thoroughly updated in this era of constant change. Circumstances have always changed quickly, but the pace of […]


Marketing Channels, Social Media Marketing

Instagram expands Creator Marketplace to help brands find creators for ads

February 22, 2024

Via: Search Engine Land

Instagram is expanding its Creator Marketplace, aiming to make it simpler for brands to discover creators for partnership ads. The platform will start inviting creators and brands based in Canada, Australia, New Zealand, United Kingdom, Japan, India and Brazil to […]


Marketing Channels, Web Advertising

Enhance Your Website’s Visibility and Dominate Your Competition With These Powerful Techniques

February 21, 2024

Via: Entrepreneur

Have you ever found that despite putting hours of effort into your content and link-building initiatives, you still need help to rank for your targeted keywords? It may be time to revisit the topic of search intent. Search intent is […]


Content & SEO, Marketing Channels

9 of the best custom GPTs for SEO in the GPT store

February 21, 2024

Via: Search Engine Land

OpenAI’s ChatGPT has proven to be a game-changing tool for SEO professionals. As Google has indicated an increased willingness to allow AI-generated content to rank and OpenAI has released new versions of GPT for enterprise use, the use cases have […]


Content & SEO, Marketing Channels

Integrating SEO into the multichannel customer journey

February 21, 2024

Via: Search Engine Land

Consumer behavior has become more complex and unpredictable. To effectively reach and engage customers, businesses must adopt a multichannel marketing approach, leveraging various online and offline channels based on customer preferences. However, to ensure a consistent brand experience across these […]


Marketing Channels, Social Media Marketing

Instagram pilots background editing tool and in-stream ordering

February 21, 2024

Via: Search Engine Land

Instagram started testing two new features for brands and content creators: Backdrop: An AI background editing tool for Stories. Get Orders: In-steam ordering for feed posts and Stories. Backdrop explained. This new feature can automatically identify a main focus or […]


Email Marketing, Marketing Channels

You’re Wasting Your Time Writing Ineffective Marketing Emails — Here Are 5 Time-Saving Tips For Crafting Emails That Drive Results.

February 20, 2024

Via: Entrepreneur

Every single day, I meet copywriters and business owners who keep asking me the same question: “How can I write emails faster without compromising on quality or watering down my message?” The reality is, crafting emails can be mentally draining […]


Marketing Channels, Web Advertising

PPC Made Easy: 4 Strategies To Save Time With No-Cost Tools

February 20, 2024

Via: Search Engine Journal

This post was sponsored by Redesign.co. The opinions expressed in this article are the sponsor’s own. Tired of overspending on PPC tools that provide more than you need? It’s time to get back to the basics. Whether you’re an established […]


Marketing Channels, Social Media Marketing

YouTube Analytics now shows top-earning Shorts, Videos on Demand, and Lives

February 20, 2024

Via: Search Engine Land

YouTube Analytics now tells creators their top-performing content across Shorts, Videos on Demand, and Lives. Now, when you check the revenue by format cards, you not only see the estimated total revenue for your chosen video format for the prior […]