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Category: Marketing Channels


Marketing Channels, Traditional Marketing

Trust Capital Is the New Marketing Gold Standard

March 27, 2020

Via: Target Marketing

My father used to caution not to believe everything one heard or read. He was not a cynic but an optimistic realist. Nonetheless, like the majority of his generation, his basic intuition urged him to trust existing institutions and assume […]


Email Marketing, Marketing Channels

The Importance of Always Having a Solid Email Marketing Program

March 25, 2020

Via: Target Marketing

As we all adjust to what may be our new normal, digital marketing becomes ever more vital. Now is not the time to go dark, even if you can’t meet with prospects and partners face-to-face as you normally do. A […]


Marketing Channels, Web Advertising

Get past the hype and into the nitty-gritty of SEO platforms for enterprises

March 25, 2020

Via: Marketing Land

Search for “tools for SEO” and, among the results, you’ll find “29 best free tools,” “the top [number goes here] SEO tools you should be using,” and many many more headlines following this formula. But if you’re serious about Search […]


Big Data, Customer Data, Marketing Channels, Traditional Marketing

Tailoring Your Marketing Messages to Gen Y and Gen Z Consumers

March 24, 2020

Via: Target Marketing

Generation Y, or better known as Millennials, has been the apple of every marketer’s eye with 73 million strong, and spend a collective of $600 billion annually in the U.S. Now this group who is 24 to 39 years in […]


Marketing Channels, News, Social Media Marketing

YouTube Updates Educational Resources for Families During Coronavirus Pandemic

March 23, 2020

Via: Adweek

YouTube continues to roll out resources to help families in its community educate their kids during the ongoing coronavirus pandemic. The Google-owned video site created [email protected], a website offering learning resources and content for families, spotlighting content on topics such […]


Marketing Channels, Social Media Marketing

LinkedIn rolls out Conversation Ads, aimed at to improving personalization in messaging

March 17, 2020

Via: Marketing Land

Conversation Ads are coming to LinkedIn. The ad format builds on LinkedIn’s current Message Ads (formerly Sponsored InMail), featuring full-funnel campaigns with options for multiple customized calls-to-action such as product education, webinar sign-ups, or eBook downloads. The new ad product […]


Marketing Channels, Web Advertising

COVID-19 and corporate social responsibility in search engine marketing

March 16, 2020

Via: Marketing Land

On Jan. 31, US Secretary of Health and Human Services, Alex Azar II, declared a public health emergency in response to the outbreak of the 2019 Novel Coronavirus (COVID-19). Consistent with the latest news from the CDC (as of this […]


Big Data, Marketing Channels, Platforms & Software, Social Media Marketing

Snapchat’s Biggest Advertiser Is… TikTok

March 13, 2020

Via: Adweek

While Snapchat and TikTok compete for the attention of young mobile-first audiences, Snapchat has also been happy to take the upstart streamer’s ad dollars. So much so that, according to the ad sales intelligence company MediaRadar, TikTok is the single […]


Marketing Channels, Social Media Marketing

Facebook tests program that lets users link brand loyalty accounts to earn, see rewards in the app

March 13, 2020

Via: Marketing Land

Facebook confirmed Friday that it is testing a new program that allows users to easily view their points and rewards from brands within the Facebook app. Sephora will begin piloting the new program in the U.S. next week, a spokesperson […]


Email Marketing, Marketing Channels

Everything marketers need to know about BIMI: The latest email standard

March 9, 2020

Via: Marketing Land

For email marketers, fraud remains a persistent and serious threat to their businesses, brands and their customers. That’s what the new Brand Indicators for Message Identification (BIMI) standard aims to help fix by giving brands a way to both stand […]