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Category: Marketing Channels


Marketing Channels, Traditional Marketing

How Marketers Can Be a Force for the Good in Society

July 1, 2020

Via: Target Marketing

My Target Marketing articles are usually about specific marketing tactics, like email marketing or optimizing cost and price. But these aren’t usual times. I’m sick of the bad news. Enough. So, let’s step away from the tactical and look at […]


Marketing Channels, Marketing Technologies, Mobile Marketing, Social Media Marketing

Marketers’ Facebook boycotts are just the 1st step toward change

June 30, 2020

Via: Marketing Dive

Adizzying number of marketers have in recent days announced plans to pause advertising on Facebook and other social media sites, as civil rights groups ratchet up the pressure on platforms to curb hate speech. The snowball effect mirrors past pullbacks […]


Marketing Channels, Web Advertising

Google expands organic Surfaces across Google inventory to Search

June 29, 2020

Via: Marketing Land

Following the significant move of bringing free product listings to Google’s Shopping tab results in April, Google is starting to extend them into the main Search results. The company announced Monday that the product listings in Search knowledge panels will […]


Content Marketing, Marketing Channels, Marketing Technologies, Social Media Marketing

4 elements every content medium needs to have

June 29, 2020

Via: Marketing Land

Have you ever started to write a new social media post, record a YouTube video or some other piece of content and sat at your desk waiting for inspiration to strike? Starting a new piece of content can be a […]


Marketing Channels, Traditional Marketing

ANA: Marketers believe in innovation for brand growth, but don’t have time for it

June 26, 2020

Via: Marketing Dive

The report reveals that there is a significant disconnect between what marketers believe will lead future growth and brand building — innovation and technology — and how much time they’re taking to adopt and learn about these practices. “Marketers are […]


Marketing Channels, Web Advertising

How Your Landing Page Is Sabotaging Your Google Ads Success

June 23, 2020

Via: Target Marketing

You’ve read all the tutorials. You’ve spent countless hours poring over demographic data for targeting, crafting the perfect ad copy, and tweaking your campaign. In fact, you’re doing everything you’re supposed to do — but you’re still not seeing any […]


Marketing Channels, News, Web Advertising

Here’s how to use the new Microsoft Ads Audience Network Planner

June 18, 2020

Via: Marketing Land

In March, I wrote a post about setting up a Microsoft Audience Ads campaign. I want to take this post a step further. You may already know who your target audience is if you are currently running Audience Ads campaigns. […]


Email Marketing, Marketing Channels, Traditional Marketing

Where and How to Refocus Your Ad Spend Next

June 17, 2020

Via: Target Marketing

Amid the economic turbulence triggered by the COVID-19 pandemic, global ad spend is projected to hit $691.72 billion in 2020, a nearly 3% decline compared to last fall’s forecast. With public health experts warning of a second wave of coronavirus […]


Marketing Channels, Traditional Marketing

Agile marketing in the era of COVID-19, BLM and recession

June 16, 2020

Via: Marketing Land

A good friend asked me an interesting question the other day: How can a company in the email space build equity in today’s market? It was interesting to me because I talk about this a lot, in forums like this […]


Marketing Channels, Web Advertising

Local SEOs most focused on link building and content development, report finds

June 16, 2020

Via: Marketing Land

In addition to organic tactics, nearly 80% of local marketers are buying ads on Google. That’s 10% more than last year, according a newly released survey of 1,300 local marketing agencies, small businesses (SMBs) and multi-location enterprises from Moz. Budgets […]