Category: Marketing Channels

Marketing Channels, Marketing Technologies, Mobile Marketing, Social Media Marketing

Facebook News Feed Ads Change Today

August 19, 2019

Via: Target Marketing

Facebook News Feed Ads shrink from seven to three lines on mobile formats today. Other News Feed ad format and Business Manager changes are happening, too. Early reports of the changes listed today as the mobile ad format time of […]

Marketing Channels, Social Media Marketing

What’s New in LinkedIn Sales Navigator Following Its Q3 Quarterly Product Release?

August 14, 2019

Via: Adweek

LinkedIn rolled out its third-quarter-2019 quarterly product release for Sales Navigator, and the professional network detailed all of the updates in a blog post. The company wrote, “We’re introducing new features that help sales representatives build thought leadership, boost collaboration […]

Marketing Channels, Marketing Technologies, Mobile Marketing, Web Advertising

The Search Marketer’s Challenge — Striking the Right Balance

August 13, 2019

Via: Target Marketing

Today, the digital marketer has at-hand a veritable arsenal of tools to reach potential customers. There is email, organic search, paid search, and display advertising, all on a dizzying array of platforms. Each platform is busily competing for the marketer’s […]

Marketing Channels, Web Advertising

Google’s Ads, Search Probed for Antitrust Violations — What It Means for Marketers

August 12, 2019

Via: Target Marketing

Advertisers may want to start paying attention to top-of-the-funnel touchpoints, and quickly, as the DOJ gears up to put the hammer down on Google’s ad and search practices. Antitrust laws may seem theoretical now, but could become a very real […]

Marketing Channels, Traditional Marketing

How Marketers Can Create More Comprehensively Inclusive Strategies

August 12, 2019

Via: Adweek

Young. Attractive. Thin. Able-bodied. Straight. White. Cisgender. For decades, almost everyone who appeared in ads conformed to these traits. Marketers believed that ads showcasing “beautiful” people—by traditional standards, anyway—would compel consumers to buy their products. But consumers today don’t want […]

Marketing Channels, Social Media Marketing Just Got Customization Options for Font Size, Color and Dark Mode

August 8, 2019

Via: Adweek

Twitter unveiled a host of customization options for People can now change the font size, increasing the size to make content easier to read, or decreasing it to enable more tweets to appear on-screen. The already-existing Twitter blue is […]

Marketing Channels, News, Social Media Marketing

A Rebrand Will Soon Remind People That Instagram and WhatsApp Are ‘From Facebook’

August 5, 2019

Via: Adweek

Instagram and WhatsApp are being rebranded with “From Facebook” being tacked on to the end of their names, reflecting their ownership by the social media giant. A Facebook spokesperson confirmed the changes, saying in an email, “We want to be […]

Marketing Channels, Traditional Marketing

3 Ways We Can Shake Up Traditional Approaches to Marketing

August 2, 2019

Via: Adweek

New York, like our industry, has an energy to it. Immersive, motivating, often magical. It is hard not to marvel at its creativity, its championing of cause, it’s continued resilience. But it’s funny what happens when the lights go out. […]

Marketing Channels, Traditional Marketing, Web Advertising

How Marketing Is Intersecting With Video Games and What to Do About It

August 1, 2019

Via: Target Marketing

Marketers love to talk about gamified experiences/products/strategies. So when the Electronic Entertainment Expo (E3) took over Los Angeles, my marketing brain wanted to see where the gaming industry was heading. For those not familiar, E3 is a global showcase for […]

Marketing Channels, Traditional Marketing

Build an Informed Sales and Marketing Strategy Using the 5 Cs

July 31, 2019

Via: Target Marketing

So your topline sales aren’t what you expected to see. It could be a slump (yikes) or maybe even an unexplained uptick — a great problem to have, but you’d still like your analytics team to find exactly what is […]