Category: Marketing Channels

July 1, 2020

My Target Marketing articles are usually about specific marketing tactics, like email marketing or optimizing cost and price. But these aren’t usual times. I’m sick of the bad news. Enough. So, let’s step away from the tactical and look at […]

June 30, 2020

Adizzying number of marketers have in recent days announced plans to pause advertising on Facebook and other social media sites, as civil rights groups ratchet up the pressure on platforms to curb hate speech. The snowball effect mirrors past pullbacks […]

June 29, 2020

Following the significant move of bringing free product listings to Google’s Shopping tab results in April, Google is starting to extend them into the main Search results. The company announced Monday that the product listings in Search knowledge panels will […]

June 29, 2020

Have you ever started to write a new social media post, record a YouTube video or some other piece of content and sat at your desk waiting for inspiration to strike? Starting a new piece of content can be a […]

June 26, 2020

The report reveals that there is a significant disconnect between what marketers believe will lead future growth and brand building — innovation and technology — and how much time they’re taking to adopt and learn about these practices. “Marketers are […]

June 23, 2020

You’ve read all the tutorials. You’ve spent countless hours poring over demographic data for targeting, crafting the perfect ad copy, and tweaking your campaign. In fact, you’re doing everything you’re supposed to do — but you’re still not seeing any […]

June 18, 2020

In March, I wrote a post about setting up a Microsoft Audience Ads campaign. I want to take this post a step further. You may already know who your target audience is if you are currently running Audience Ads campaigns. […]

June 17, 2020

Amid the economic turbulence triggered by the COVID-19 pandemic, global ad spend is projected to hit $691.72 billion in 2020, a nearly 3% decline compared to last fall’s forecast. With public health experts warning of a second wave of coronavirus […]

June 16, 2020

A good friend asked me an interesting question the other day: How can a company in the email space build equity in today’s market? It was interesting to me because I talk about this a lot, in forums like this […]

June 16, 2020

In addition to organic tactics, nearly 80% of local marketers are buying ads on Google. That’s 10% more than last year, according a newly released survey of 1,300 local marketing agencies, small businesses (SMBs) and multi-location enterprises from Moz. Budgets […]