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Category: Marketing Channels


Automation, Email Marketing, Marketing Channels, Marketing Technologies

The Biggest (and Easiest to Stumble Into) Email Marketing Automation Fail

January 16, 2019

Via: Target Marketing

The wisdom is supposed to come from us. You and I. Flesh and blood. Replete with logical flaws, yet the ability to seamlessly navigate a maddeningly complex world that doesn’t always follow a simple algorithm. Which is why we experience […]


Marketing Channels, Traditional Marketing

The Psychology of Social Proof and Its Role in Marketing

January 11, 2019

Via: Target Marketing

In order to successfully master marketing in a crowded marketplace, you have to think like a customer. And in order to think like a customer, you have to tap into their psyche and understand what influences their perceptions and decision-making. […]


Marketing Channels, Web Advertising

Important Key Performance Indicators for SEO

January 9, 2019

Via: Target Marketing

Success online depends on how well you are optimizing your website and marketing your brand off-site. Times have changed, so have key performance indicators for SEO, and it’s no longer easy to rank a website for whatever keywords you believe […]


Big Data, Marketing Channels, Platforms&Software, Web Advertising

It’s Time to Create a Risk-Free, Open and Connected Advertising Environment

January 7, 2019

Via: Adweek

The airplane is a miracle of an invention. A trip from New York to London, once a week-long steamship journey, can be completed in just six hours. But even with the promise of speedy travel, would you ever buy a […]


Marketing Channels, Traditional Marketing, Web Advertising

This Ad Marketplace Uses Packages as a Prime Advertising Space

January 4, 2019

Via: Adweek

Brands try every available marketing tool to meet customer acquisition costs, and in the fancy digital age, some companies are bringing back some old-school tactics, like package ad inserts. UnDigital, a package insert advertising marketplace, is tapping into marketers’ concerns […]


Marketing Channels, Web Advertising

Native Programmatic Is Still Integral to Digital Marketing Strategies

December 26, 2018

Via: Adweek

Remember a few years back when native programmatic advertising was one of the industry’s hottest topics? In those days, industry players were loudly proclaiming that the process of assembling and distributing native ads would finally be scalable due to the […]


Marketing Channels, Social Media Marketing

Here Are the Best Ways to Market Movies via Facebook and Instagram

December 26, 2018

Via: Adweek

While the idea of spontaneously seeing a film may seem whimsical, it’s not happening too often, according to a recent online study by Accenture that was commissioned by Facebook. Accenture surveyed 1,074 active U.S. moviegoers—defined as someone who has seen […]


Marketing Channels, Web Advertising

9 Ways Advertising Can Take Advantage of Digital Growth in 2019

December 20, 2018

Via: Adweek

We’re deep into the mechanisms of digital transformation. Retailers are gradually migrating to more automated customer experiences, there’s an app for everything and algorithms rule advertising even when it comes to the influencers who’ve most recently challenged the value proposition […]


Marketing Channels, Social Media Marketing

6 Social Media Trends to Keep Your Eye on Heading Into the New Year

December 18, 2018

Via: Adweek

Approximately 2.77 billion. That’s the estimated number of people that will be using social media by 2019. We’ve come a long way from the days of Myspace in the early 2000s and from when there were less than a billion […]


Marketing Channels, Social Media Marketing

Facebook Is Testing Ads in Search on Its Mobile Apps and Marketplace

December 11, 2018

Via: Adweek

Two new stations may soon be added to the Facebook monetization train line. The social network revealed today that it is running a small test of ads in search results on its flagship mobile applications—both in its primary search function […]