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Category: Marketing Channels


Marketing Channels, Social Media Marketing

What 2020’s Best Social Media Campaigns Teach Us for 2021

January 22, 2021

Via: Search Engine Journal

Question. If you wanted to grow strawberries in your backyard, what would you do? Reinvent the wheel and create new, never-before-seen methods for growing healthy strawberry plants. Learn from successful gardening experts who’ve harvested a ton of strawberry crops throughout […]


Email Marketing, Marketing Channels

5 Common Reasons Email Outreach Fails to Hit the Mark

January 21, 2021

Via: Search Engine Journal

Some say cold emails are always awkward. You might think it’s a game of hit-or-miss and a matter of luck whether you’ll get a reply. But I believe that every cold email has a big chance of being opened. Everything […]


Marketing Channels, News, Social Media Marketing

10 Social Media Trends That Every Marketer Should Know in 2021

January 20, 2021

Via: Social Media Today

The last twelve months have been transformative in many ways, with one of the key changes being the increased reliance on digital connectivity for work, play, socializing, connection, etc. Indeed, the impacts of the COVID-19 pandemic, and the various mitigation […]


Marketing Channels, News, Web Advertising

Google Confirms a Way to Hide Internal Links

January 19, 2021

Via: Search Engine Journal

Google’s John Mueller answered a question about links in the button element, confirming that Google can’t see them. Some SEOs have been hiding internal links in the button element in order to block PageRank from “unimportant” pages. Mueller’s answer seems […]


Marketing Channels, Web Advertising

4 trends that will mark digital marketing in 2021

January 15, 2021

Via: Entrepreneur

Lotame , a firm specializing in data enrichment solutions to meet consumers, revealed the four trends that will mark the digital marketing industry in 2021. 1.- Privacy and identity, much more united Privacy will be the competitive advantage in 2021 […]


Marketing Channels, Web Advertising

17 SEO & Digital Marketing Expert Tips from SEJ eSummit 2021

January 15, 2021

Via: Search Engine Journal

With 2020 firmly in the rearview, digital marketers are now looking to adapt to changed consumer behavior and markets – and to level up their skills for 2021. One of the most useful and prevalent traits in digital marketing is […]


Marketing Channels, Web Advertising

4 Must-Try Retail PPC Strategies for 2021

January 14, 2021

Via: Search Engine Journal

Last month, I compiled a shortlist of strategies for B2B businesses to try in PPC advertising this new year. Now, I’d like you to turn your attention to retail advertisers. Let’s face it: it’s simple to stay with the strategies […]


Marketing Channels, News, Web Advertising

5 Digital Advertising Tips That You Need to Know

January 14, 2021

Via: Entrepreneur

The success of a digital advertising campaign depends on a variety of factors: From targeting the right audience to converting them into customers to carefully executing every step of the process is crucial to the competency of your campaign. If […]


Marketing Channels, Social Media Marketing

Ads on Facebook may not be that important for brands after all, Forrester data shows

January 13, 2021

Via: Marketing Dive

How important is Facebook’s advertising platform to online brands and retailers? One potential clue can be found in last year’s ad boycott by companies frustrated with Facebook’s handling of misinformation and hate speech. According to previously unpublished data from Forrester […]


Marketing Channels, Web Advertising

Do Incognito Searches Affect SEO or Rankings

January 13, 2021

Via: Search Engine Journal

Today’s question comes from Tahmine in Kashan. Tahmine asks: Does searching on incognito mode effect SEO ranking? We are searching from my work place with shared network would it effect too? Great question Tahmine, there’s a lot to unpack here. […]