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Category: Marketing Channels


Marketing Channels, Social Media Marketing

Facebook Jobs Can Now Be Posted to Groups

October 3, 2018

Via: Adweek

Facebook is sprucing up its jobs tool for the holiday shopping season, adding the ability to share job listings in groups. The social network said in a blog post that more than 525,000 seasonal employees were hired in the U.S. […]


Email Marketing, Marketing Channels

3 Reasons Subscribers Are Ignoring Your Emails

October 2, 2018

Via: Target Marketing

A successful email program begins and ends with subscriber engagement — and making sure your subscribers are receiving and reading your emails is a key step in fostering engagement. Two of the most important measures of email success, inbox placement […]


Content Marketing, Marketing Channels, Marketing Technologies, Web Advertising

SEO for Content Marketers: Key Tips

October 1, 2018

Via: Chief Marketer

SEO is critical for marketers looking to maximize return on investment, but figuring out the technical aspects of how to improve your search ranking can be tricky. Search is a top demand gen tactic for many organizations. In Chief Marketer’s […]


Marketing Channels, Social Media Marketing

Twitter Allows Publishers to Monetize Their Organic Videos Worldwide via In-Stream Video Ads

October 1, 2018

Via: Adweek

Twitter announced Monday that its in-stream video ads are now available to publishers’ audiences worldwide, rather than being limited to their home markets. In-stream video ads debuted in the U.S. in April 2017, enabling publishers to monetize their organic video […]


Marketing Channels, Social Media Marketing

Instagram’s IGTV Solves Big Problems for Users and Brands Alike

September 26, 2018

Via: Target Marketing

When Instagram introduced IGTV in June, the announcement came as big news for marketers struggling with Instagram calls-to-action and users sick of the painstaking process long required to get more information while watching a video or viewing a post. Previously, […]


Marketing Channels, Web Advertising

4 SEO Best Practices of the Past That No Longer Apply

September 26, 2018

Via: Target Marketing

Are you an old school SEO still using methods from 10 years ago? If so, you may want to consider upgrading your strategy. Even if you’re still seeing results, with all of Google’s algorithm updates, it’s likely those results won’t […]


Marketing Channels, Social Media Marketing, Web Advertising

3 Strategies to Create Effective Dynamic Videos for Social Media Marketing

September 24, 2018

Via: Target Marketing

Almost all marketers out there are using same or similar digital marketing initiatives to drive traffic, leads and conversions. In other words, every brand on this planet is trying to milk Facebook, Instagram or Twitter for what it’s worth. Enter […]


Marketing Channels, Social Media Marketing, Traditional Marketing

99% of Companies Will Up Their Digital Marketing Budgets This Year

September 21, 2018

Via: Target Marketing

Digital marketing is a priority for most U.S. brands. So much so that this year, 99% of companies will increase spending in the discipline, research found yesterday. In an announcement about research released on Sept. 12, The Manifest — a […]


Marketing Channels, Social Media Marketing

Facebook Ads Top Marketers’ Holiday Wish Lists

September 20, 2018

Via: Target Marketing

Complain all you want, marketers. But despite your gripes about Facebook ads’ metrics, oversight and more, you keep coming back to the platform’s marketing options — especially for Holiday 2018. So says research announced on Tuesday by Reveal Mobile: “Over […]


Marketing Channels, Social Media Marketing

5 Ways to Get More Bang for Your Social Media Buck

September 19, 2018

Via: Adweek

In today’s marketing landscape, social media seems like a no-brainer choice for your advertising dollars. With seven out of 10 Americans having social media accounts and often spending more than two hours per day scrolling through their feeds, social media […]