When women make up so much of your target audience, why does your content marketing focus on quotes from Steve Jobs, Bill Gates, Jeff Bezos, or Richard Branson?
Effective content marketing connects your audience’s wants and needs with the education and insight your company wants to share. That connection is more impactful when your content also reflects your audience demographics.
It’s time for you to take a hard look at your marketing content to assess how well it incorporates women as well as other underrepresented communities.
