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Microsoft unveils key Performance Max updates and Smart Shopping sunset timeline

March 21, 2024

Microsoft confirmed the timelines for the introduction of key automated features like conversion value rules and video assets to Performance Max.

Additionally, the tech giant provided additional insights into the deprecation timeline for Smart Shopping campaigns, which is set to begin in Q3 of this year.

Why we care. If Microsoft can provide a product with capabilities equivalent to PMax within Google Ads, advertisers might be inclined to shift their ad budgets from Google to Microsoft’s PMax.

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