Category: Automation

September 21, 2022

It’s nearly impossible to accuse ad tech of being behind on automation. In fact, ad tech is now built on algorithms, all designed to maximize yield for buyers and sellers. Today, every impression has multiple systems evaluating every data point […]

September 12, 2022

A challenge to today’s marketers is to recognize that their prospects are all at different points in the customer journey. On the same day, you may have a visitor to your website who isn’t aware of your brand, a prospect […]

August 30, 2022

I recently discovered that 10 pages on our website accounted for over 61.2% of our total clicks reported in Google Search Console (GSC) in the last three months! This is a site with around 300 categories and 20,000 product SKUs. […]

August 10, 2022

Meta is rolling out new tools to help small business advertisers take advantage of advances in AI and automation. When creating an ad through a Facebook page, small businesses can now utilize Meta’s Advantage+ advertising technologies. Advantage+, Meta’s most advanced […]

July 25, 2022

Companies use email for marketing because it’s an effective way to reach their customer base through a channel they use most often. People spend a lot of time checking email — to the tune of 143 minutes every weekday — […]

June 28, 2022

Leveraging smart bidding allows advertisers to take advantage of real-time or auction bids. Generally, there is a wide range of information helping the algorithms operate efficiently, such as time of day, past search history, location, ad budget and more. Most […]

May 26, 2022

Clustering product inventory and automatically aligning SKUs to search demand is a great way to find opportunities to create new ecommerce categories. Niche category pages are a proven way for ecommerce sites to align with organic search demand while simultaneously […]

May 23, 2022

If you’re at a mid-level agency moving into the enterprise-client space – whether gradually or at warp speed – you have probably realized that you’ll need as many automated workflow processes as you can get. You can even look at […]

April 27, 2022

Automation is everywhere. There’s no way around it. In the world of advertising, automation has not only become the norm but the default way of advertising in some aspects. With every technology update (good or bad), there’s always some give […]

April 5, 2022

Responsive Search Ads (RSAs) will gain the ability to leverage ad customizers in this quarter’s open beta, Microsoft Advertising announced Tuesday,. That news should be well received by those advertisers that crave customization. Ad customizers have been available for Microsoft’s […]

March 22, 2022

Meta is bringing all of its automated ad products together under a single roof. Meta Advantage, which is what Meta is calling its new suite, may sound like a health plan but is really a home for Meta’s existing automated […]

February 18, 2022

Like others in the retail category, Walmart is starting to break out the financials of its advertising sales in greater detail as that segment becomes a significant driver of growth. The demand for retail media, where stores apply their troves […]

January 21, 2022

Artificial intelligence, machine learning and neural networks are major buzzwords in the SEO community today. Marketers have highlighted these technologies’ ability to automate time-consuming tasks at scale, which can lead to more successful campaigns. Yet many professionals often have trouble […]

January 13, 2022

IndexNow is a protocol developed by Microsoft Bing and adopted by Yandex that enables webmasters and SEO pros to easily notify search engines when a webpage has been updated via an API. And today, Microsoft announced that it is making […]

December 10, 2021

Marketing can be overwhelming for any person. You have to research your target customers, connect with them on different platforms, promote your products, then follow up until you close a sale. At the end of the day, it can feel […]

November 24, 2021

Snap is making it easier for advertisers to purchase ads for Snapchat by adding automation features as part of its Multi-Format delivery. Advertisers can now buy multiple video formats as part of a single advertising set and thereby optimise their […]

October 14, 2021

When Covid first hit, essential business services and products company, Bunzl, knew its need to elevate email marketing with up-to-date personalised messaging had suddenly become urgent. Delivering goods in the topsy-turvy world of Covid lockdowns was difficult for most businesses. […]

September 27, 2021

It is many a marketer’s dream to free up their people from boring, repetitive and low skill tasks. Because despite vendors’ promises of seamless integrations and data flows, manual data handling is an inescapable outcome when implementing new digital tools […]

September 24, 2021

From customer support bots to social media bots that respond to comments and questions automatically, the age of artificial intelligence in marketing is already here. However, because of how ingrained AI has become in our everyday lives, marketers now have […]

September 22, 2021

Is the rapid change in customer needs, churn rates, and product portfolios challenging your marketing team? If you’re struggling to keep up with your growing SEO strategies, you are not alone. On September 15, I moderated a Search Engine Journal […]