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Category: Automation


Automation, Marketing Technologies

Google Ads rolling out auto-applied recommendations

April 14, 2021

Via: Search Engine Land

Google announced this morning the official launch of auto-applied Google Ads recommendations. The company is “rolling out the option to apply recommendations automatically.” This is an opt-in feature, and you can choose from over 17 recommendations to apply automatically within […]


Automation, Marketing Technologies, Other Technologies

Supercharge Your Digital Marketing with Augmented Reality Campaigns

March 4, 2021

Via: Entrepreneur

The business world is constantly innovating and if you want to be successful, that means being willing to adapt with the times. It also means you should strive to keep your business on the cutting-edge from time to time, especially […]


Automation, Marketing Technologies, Other Technologies

5 Top Influencer Marketing Tools to Find the Most Influential People

February 5, 2021

Via: Search Engine Journal

Imagine this scenario. You want to buy a faux leather sling bag. However, you’re not sure which brand is best. You go online, read reviews, and scour your local shops. You’re bombarded with ads, endless lists of brand X’s features […]


Automation, Marketing Technologies

Does the rift in AI matter to marketing?

January 29, 2021

Via: Marketing Land

Given all the promises we hear about AI, it might be a surprise to learn that researchers are strongly divided on the question of how the field should develop. The split is between proponents of traditional, logic-based AI, and enthusiasts […]


Automation, Marketing Technologies

4 Ways AI Will Make You a Better Marketer in 2021

January 26, 2021

Via: Target Marketing

In 2021, companies who tap into the benefits of artificial intelligence can personalize every experience and ultimately drive growth. Many AI capabilities are already available in the tools we use daily—helping marketers understand what’s working, what’s not working, and opportunities […]


Automation, Marketing Technologies

Omnisend: An Easy-to-use Platform for Ecommerce Email & SMS Marketing Automation

December 29, 2020

Via: Martech Zone

One of the most exciting advancements in marketing automation this year, in my opinion, has been the advancement of affordable solutions to automate your ecommerce marketing. Traditional marketing automation platforms have to be integrated and then each campaign developed over […]


Automation, Marketing Technologies, Other Technologies

9 HTML Tags (& 11 Attributes) You Must Know for SEO

December 7, 2020

Via: Search Engine Journal

HTML is a markup language that forms the basis of most webpages. It is arguably one of the most fundamental parts of technical SEO. Using HTML elements, SEO professionals are able to communicate information about the page to users and […]


Automation, Marketing Technologies, Other Technologies

How to Channel Your Marketing Translation Spend to Benefit from the Ecommerce Boom

November 11, 2020

Via: Martech Zone

Ecommerce has been a rising trend over the past decade. And with the pandemic, more people are shopping online than ever. Ecommerce provides the perfect way to reach demographics all over the world from right behind a computer. Below, we’ll […]


Automation, Marketing Technologies, News

Programmatic Advertising: What It Is and Tips to Get Started

September 14, 2020

Via: Convince and Convert

Have you ever been to a public auction or estate sale? I’ve done it and it is a lot of fun. You find the item you want, the auctioneer starts the bidding process, and you start to bid. The bidding […]


Automation, Marketing Technologies

The Human Touch: Evolving the AI-Driven Customer Experience

September 14, 2020

Via: Target Marketing

The use of AI has accelerated in the months since COVID-19 first gripped the world. With consumers seeking contactless or non-touch interfaces and AI tools expanding their capabilities, it’s clear that AI has a growing impact on customer experience and […]