Category: Automation

September 14, 2020

Have you ever been to a public auction or estate sale? I’ve done it and it is a lot of fun. You find the item you want, the auctioneer starts the bidding process, and you start to bid. The bidding […]

September 14, 2020

The use of AI has accelerated in the months since COVID-19 first gripped the world. With consumers seeking contactless or non-touch interfaces and AI tools expanding their capabilities, it’s clear that AI has a growing impact on customer experience and […]

August 18, 2020

The direct mail channel can be used to break through the digital clutter and create remarkable brand experiences. Beyond swag in a box, tactile marketing automation (TMA) — or automated direct mail — generates strong brand connections with target audiences […]

August 17, 2020

This is the final installment of our three-part series delving into the process for selection and preparation for CRM + marketing automation implementation. Part 1 of 3: How to Choose a Marketing Automation Platform Part 2 of 3: How to […]

August 4, 2020

IAB’s latest report follows years of growth in the programmatic category and comes as the pandemic accelerates consumer digital consumption and changes marketers’ data-related needs in the face of growing regulations and third-party cookie degradation. Programmatic is expected to reach […]

July 27, 2020

This is the second of a three-part series delving into the process for selection and preparation for CRM + marketing automation implementation. In this installment, we delve deeper into the importance of data, the four categories of data, and how […]

July 14, 2020

I recently sat in on a Quick Win Intensive as the MECLABS team went to work evaluating the lead funnels and landing pages of one of our client’s competitors. As a writer, this line on one of the competitor’s landing […]

July 2, 2020

There are many posers in the data and analytics industry. Unfortunately, some of them occupy managerial positions, making critical decisions based on superficial knowledge and limited experiences. I’ve seen companies wasting loads of money and resources on projects with no […]

June 22, 2020

Digital marketing and e-commerce have been playing a key role for many brands during the coronavirus pandemic, allowing them to communicate with and sell to consumers when stores and offices are closed down. E-commerce growth accelerated during the crisis and […]

June 19, 2020

This is the first in a three-part series delving into the process for selection and preparation for CRM + Marketing Automation implementation. Let’s start with the basics and define what marketing automation and CRM is. What is marketing automation and […]