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Category: Automation


Automation, Marketing Technologies

How this industrial supplies retailer used marketing automation to keep up with customers

October 14, 2021

Via: CMO

When Covid first hit, essential business services and products company, Bunzl, knew its need to elevate email marketing with up-to-date personalised messaging had suddenly become urgent. Delivering goods in the topsy-turvy world of Covid lockdowns was difficult for most businesses. […]


Automation, Marketing Technologies

What marketers need to know about robotic process automation

September 27, 2021

Via: CMO

It is many a marketer’s dream to free up their people from boring, repetitive and low skill tasks. Because despite vendors’ promises of seamless integrations and data flows, manual data handling is an inescapable outcome when implementing new digital tools […]


Automation, Marketing Technologies

How AI is Forcing Marketers to Reinvent the Industry

September 24, 2021

Via: Entrepreneur

From customer support bots to social media bots that respond to comments and questions automatically, the age of artificial intelligence in marketing is already here. However, because of how ingrained AI has become in our everyday lives, marketers now have […]


Automation, Content & SEO, Marketing Channels, Marketing Technologies

Helpful SEO Automations to Drive E-Commerce Optimizations at Scale

September 22, 2021

Via: Search Engine Journal

Is the rapid change in customer needs, churn rates, and product portfolios challenging your marketing team? If you’re struggling to keep up with your growing SEO strategies, you are not alone. On September 15, I moderated a Search Engine Journal […]


Automation, Marketing Technologies

Improve SEO and Streamline Content Creation with This Automated Tool

September 17, 2021

Via: Entrepreneur

These days, 91 percent of B2B marketers and 86% of B2C marketers consider content marketing essential to their business. While that’s certainly proof of the value of content marketing, it also presents a problem. If so many businesses are competing […]


Automation, Marketing Technologies

5 Things You Could Be Automating With Google Ads Scripts

August 20, 2021

Via: Search Engine Journal

Repetitive tasks can take up an inordinate amount of time and energy for in-house PPC managers and drain the profits of an agency. One of the best ways to deal with these is to start automating these repetitive tasks using […]


Automation, Content & SEO, Marketing Channels, Marketing Technologies

YouTube adds video chapter previews, auto-translates captions in new search functions

August 18, 2021

Via: Search Engine Land

To make searching for videos on YouTube easier, the company announced two new updates on Tuesday to the way its on-site search function operates. Timestamp previews and auto-play snippets added to mobile. “These time-stamped images detail the different topics covered […]


Automation, Marketing Technologies

New SMS Upgrade from Keap Includes Automation and Compliance

August 12, 2021

Via: Small Business Trends

The new text upgrade from Keap lets small businesses send automatically triggered SMS messages. Clients and prospects who make a purchase, schedule an appointment or fill out a lead form get these follow-ups. It’s another way small businesses can take […]


Automation, Marketing Technologies

How to Automate Keyword Clustering by Search Intent with Python

July 28, 2021

Via: Search Engine Journal

There’s a lot to know about search intent, from using deep learning to infer search intent by classifying text and breaking down SERP titles using Natural Language Processing (NLP) techniques, to clustering based on semantic relevance with the benefits explained. […]


Automation, Marketing Technologies

How to Integrate Your Product Into Your Performance Marketing

July 7, 2021

Via: Search Engine Journal

SaaS marketing is highly competitive, and you can’t drive demand or adoption until you get in front of your ideal audience. So how do you make your product discoverable to people who matter? On June 30, I moderated a sponsored […]