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Category: Automation


Automation, Marketing Technologies, News

Programmatic Advertising: What It Is and Tips to Get Started

September 14, 2020

Via: Convince and Convert

Have you ever been to a public auction or estate sale? I’ve done it and it is a lot of fun. You find the item you want, the auctioneer starts the bidding process, and you start to bid. The bidding […]


Automation, Marketing Technologies

The Human Touch: Evolving the AI-Driven Customer Experience

September 14, 2020

Via: Target Marketing

The use of AI has accelerated in the months since COVID-19 first gripped the world. With consumers seeking contactless or non-touch interfaces and AI tools expanding their capabilities, it’s clear that AI has a growing impact on customer experience and […]


Automation, Marketing Technologies

Creating Remote Brand Experiences With Automated Direct Mail

August 18, 2020

Via: Target Marketing

The direct mail channel can be used to break through the digital clutter and create remarkable brand experiences. Beyond swag in a box, tactile marketing automation (TMA) — or automated direct mail — generates strong brand connections with target audiences […]


Automation, Marketing Technologies

How to Implement Marketing Automation

August 17, 2020

Via: Convince and Convert

This is the final installment of our three-part series delving into the process for selection and preparation for CRM + marketing automation implementation. Part 1 of 3: How to Choose a Marketing Automation Platform Part 2 of 3: How to […]


Automation, Marketing Technologies, News, Other Technologies

Brands continue to lean heavily on programmatic advertising, IAB says

August 4, 2020

Via: Marketing Dive

IAB’s latest report follows years of growth in the programmatic category and comes as the pandemic accelerates consumer digital consumption and changes marketers’ data-related needs in the face of growing regulations and third-party cookie degradation. Programmatic is expected to reach […]


Automation, Big Data, Customer Data, Marketing Technologies

How to Collect the Right Data to Boost Your Marketing

July 27, 2020

Via: Convince and Convert

This is the second of a three-part series delving into the process for selection and preparation for CRM + marketing automation implementation. In this installment, we delve deeper into the importance of data, the four categories of data, and how […]


Automation, Marketing Technologies

How to Humanize Your Marketing Forms

July 14, 2020

Via: Target Marketing

I recently sat in on a Quick Win Intensive as the MECLABS team went to work evaluating the lead funnels and landing pages of one of our client’s competitors. As a writer, this line on one of the competitor’s landing […]


Automation, Marketing Technologies

Know What to Automate With Machine Learning

July 2, 2020

Via: Target Marketing

There are many posers in the data and analytics industry. Unfortunately, some of them occupy managerial positions, making critical decisions based on superficial knowledge and limited experiences. I’ve seen companies wasting loads of money and resources on projects with no […]


Automation, Marketing Technologies, Other Technologies

Marketers invested in digital tools were quicker to pivot when pandemic hit, study says

June 22, 2020

Via: Marketing Dive

Digital marketing and e-commerce have been playing a key role for many brands during the coronavirus pandemic, allowing them to communicate with and sell to consumers when stores and offices are closed down. E-commerce growth accelerated during the crisis and […]


Automation, Marketing Technologies

How to Choose and Implement a Marketing Automation Platform

June 19, 2020

Via: Convince and Convert

This is the first in a three-part series delving into the process for selection and preparation for CRM + Marketing Automation implementation. Let’s start with the basics and define what marketing automation and CRM is. What is marketing automation and […]