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Category: Automation


Automation, Marketing Technologies

4 Ways to Avoid Having AI Release Consumers’ Inner Sociopath

September 3, 2019

Via: Adweek

“Alexa, you’re ugly. Alexa, you’re stupid. Alexa, you’re fat.” This barrage of abuse came from my friend’s children, who were shouting at his Amazon device, trying to prompt a witty comeback from the AI assistant. What was just a game […]


Automation, Marketing Technologies

4 Areas to Integrate AI Into Marketing Workflow

August 30, 2019

Via: Target Marketing

As per a report by International Data Corporation (IDC), industry spending on AI systems will reach $35.8 billion in 2019 and $79.2 billion by the year 2022. AI tools are already being used in many industries such as restaurant services, […]


Automation, Marketing Technologies, Other Technologies

Marketers Can’t Just Rely on What Marketing Tech ‘Hopes’ to Deliver

August 13, 2019

Via: Target Marketing

Marketers have grown understandably weary of the tech buzzwords that often over-promise and under-deliver. Yet, the very same marketers often have an Achilles heel when it comes to new technology and can’t help but say “yes” to adding it to […]


Automation, Marketing Technologies, Other Technologies

8 Ways to Increase Digital Ad Revenue by 50% or More

August 1, 2019

Via: Target Marketing

I recently received a fantastic email from a single title B2B publication that I work with: “As of today, we are on track for $452,380 in digital revenue alone. This is a 66% increase over last year’s digital revenues of […]


Automation, Marketing Technologies, Other Technologies

5 Mistakes Marketers Make During In-house Programmatic Adoption

July 16, 2019

Via: Target Marketing

To digital advertisers, programmatic has transformed from the holy grail to an effective tool to regain control over ad budgets. Historically, advertisers’ media buying activities were handled by advertising agencies. An ad agency took a fee from the advertiser, negotiated […]


Automation, Big Data, Customer Data, Marketing Technologies

Machine Learning? I Don’t Think Those Words Mean What You Think They Mean

June 27, 2019

Via: Target Marketing

I find more and more people use the term “machine learning” when they really mean to say “modeling.” I guess that is like calling all types of data activities — with big and small data — “Big Data.” And that’s […]


Automation, Marketing Technologies

The Automation Imperative in the Age of Programmatic

June 13, 2019

Via: Target Marketing

Programmatic advertising offered the promise of having systems of processes govern media buying, to ultimately allow for time and resource efficiencies. This would naturally increase innovation in a growing industry and give way for more opportunity. The goal was advanced […]


Automation, Marketing Technologies

3 Ways to Better Manage Marketing Automation So the ‘Shiny Object’ Doesn’t Stab You

June 11, 2019

Via: Target Marketing

On Thursday, I will be presenting at the All About Marketing Tech Virtual Conference & Expo on the topic of targeting and automation. One of the themes I plan to hit upon is about how companies are hindering their marketing […]


Automation, Marketing Technologies, Other Technologies

Best Practices for Leveraging Augmented Reality in E-Commerce

April 18, 2019

Via: Target Marketing

Online shopping has undergone many drastic changes in recent years as consumers demand a personalized, convenient experience right in their homes. To address this shift in consumer sentiment, e-commerce brands are leveraging new technologies, trends and partnerships to help improve […]


Automation, Marketing Technologies

The Case for Investing in AI for Advertising

April 15, 2019

Via: Chief Marketer

There are numerous examples of high profile brands experimenting with artificial intelligence (AI) in creative ways. For example, Lexus recently worked with IBM Watson to release the first AI scripted advertisement. AI is ultimately here to improve people’s lives both […]