Category: Automation

October 14, 2021

When Covid first hit, essential business services and products company, Bunzl, knew its need to elevate email marketing with up-to-date personalised messaging had suddenly become urgent. Delivering goods in the topsy-turvy world of Covid lockdowns was difficult for most businesses. […]

September 27, 2021

It is many a marketer’s dream to free up their people from boring, repetitive and low skill tasks. Because despite vendors’ promises of seamless integrations and data flows, manual data handling is an inescapable outcome when implementing new digital tools […]

September 24, 2021

From customer support bots to social media bots that respond to comments and questions automatically, the age of artificial intelligence in marketing is already here. However, because of how ingrained AI has become in our everyday lives, marketers now have […]

September 22, 2021

Is the rapid change in customer needs, churn rates, and product portfolios challenging your marketing team? If you’re struggling to keep up with your growing SEO strategies, you are not alone. On September 15, I moderated a Search Engine Journal […]

September 17, 2021

These days, 91 percent of B2B marketers and 86% of B2C marketers consider content marketing essential to their business. While that’s certainly proof of the value of content marketing, it also presents a problem. If so many businesses are competing […]

August 20, 2021

Repetitive tasks can take up an inordinate amount of time and energy for in-house PPC managers and drain the profits of an agency. One of the best ways to deal with these is to start automating these repetitive tasks using […]

August 18, 2021

To make searching for videos on YouTube easier, the company announced two new updates on Tuesday to the way its on-site search function operates. Timestamp previews and auto-play snippets added to mobile. “These time-stamped images detail the different topics covered […]

August 12, 2021

The new text upgrade from Keap lets small businesses send automatically triggered SMS messages. Clients and prospects who make a purchase, schedule an appointment or fill out a lead form get these follow-ups. It’s another way small businesses can take […]

July 28, 2021

There’s a lot to know about search intent, from using deep learning to infer search intent by classifying text and breaking down SERP titles using Natural Language Processing (NLP) techniques, to clustering based on semantic relevance with the benefits explained. […]

July 7, 2021

SaaS marketing is highly competitive, and you can’t drive demand or adoption until you get in front of your ideal audience. So how do you make your product discoverable to people who matter? On June 30, I moderated a sponsored […]