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Category: Automation


Automation, Marketing Technologies, Other Technologies

5 Mistakes Marketers Make During In-house Programmatic Adoption

July 16, 2019

Via: Target Marketing

To digital advertisers, programmatic has transformed from the holy grail to an effective tool to regain control over ad budgets. Historically, advertisers’ media buying activities were handled by advertising agencies. An ad agency took a fee from the advertiser, negotiated […]


Automation, Big Data, Customer Data, Marketing Technologies

Machine Learning? I Don’t Think Those Words Mean What You Think They Mean

June 27, 2019

Via: Target Marketing

I find more and more people use the term “machine learning” when they really mean to say “modeling.” I guess that is like calling all types of data activities — with big and small data — “Big Data.” And that’s […]


Automation, Marketing Technologies

The Automation Imperative in the Age of Programmatic

June 13, 2019

Via: Target Marketing

Programmatic advertising offered the promise of having systems of processes govern media buying, to ultimately allow for time and resource efficiencies. This would naturally increase innovation in a growing industry and give way for more opportunity. The goal was advanced […]


Automation, Marketing Technologies

3 Ways to Better Manage Marketing Automation So the ‘Shiny Object’ Doesn’t Stab You

June 11, 2019

Via: Target Marketing

On Thursday, I will be presenting at the All About Marketing Tech Virtual Conference & Expo on the topic of targeting and automation. One of the themes I plan to hit upon is about how companies are hindering their marketing […]


Automation, Marketing Technologies, Other Technologies

Best Practices for Leveraging Augmented Reality in E-Commerce

April 18, 2019

Via: Target Marketing

Online shopping has undergone many drastic changes in recent years as consumers demand a personalized, convenient experience right in their homes. To address this shift in consumer sentiment, e-commerce brands are leveraging new technologies, trends and partnerships to help improve […]


Automation, Marketing Technologies

The Case for Investing in AI for Advertising

April 15, 2019

Via: Chief Marketer

There are numerous examples of high profile brands experimenting with artificial intelligence (AI) in creative ways. For example, Lexus recently worked with IBM Watson to release the first AI scripted advertisement. AI is ultimately here to improve people’s lives both […]


Automation, Marketing Technologies, Mobile Marketing

5 Ways to Use Augmented Reality to Elevate Print Marketing

April 9, 2019

Via: Target Marketing

Augmented reality is still an emerging technology, but Apple’s investment in ARKit and Google’s in ARCore are evidence that the market for AR is likely going one way: up. Many of the most popular AR apps, such as the IKEA […]


Automation, Marketing Technologies

To Battle Fin-Tech Upstarts, Big Banks Are Turning to—What Else?—Technology

April 8, 2019

Via: Adweek

When Capital One rolled out its automated fraud-check texting system a few years ago, the bank was surprised to find how many possible answers its customers could find to a simple yes-or-no question. While around 85 percent of people responded […]


Automation, Marketing Technologies

How CMOs Are Adapting to the Machine Learning Age

March 22, 2019

Via: Adweek

Breakthroughs in artificial intelligence over the past few years have fundamentally altered the ways brand marketers can efficiently reach masses of consumers with individually relevant messaging. But making the changes necessary to capitalize on that potential—cleaning up data, upgrading systems, […]


Automation, Marketing Technologies

5 Best Uses of Artificial Intelligence in Marketing Automation

March 19, 2019

Via: Target Marketing

Some marketers say artificial intelligence is a thing of the future, but I’d argue that AI is very much a thing of the here and now. It’s playing an increasingly significant role in marketing efforts and is taking marketing automation […]