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Category: Automation


Automation, Marketing Technologies

Automatically-Created Assets (ACA): AdsLiaison Answers 5 Top Questions

November 20, 2023

Via: Search Engine Journal

In a post on X, Google AdsLiaisons answered the top questions about automatically created assets (ACA). Google recently rolled out ACA for Responsive Search Ads (RSA) in 8 different languages, marking a significant step forward in digital advertising technology. This […]


Automation, Marketing Technologies

Google AdSense launches related search for Auto Ads

October 19, 2023

Via: Search Engine Land

Google AdSense has rolled out related search for Auto ads. The new feature shows search terms that are relevant to the content on the pages your users are viewing. If a user were to then click on one of the […]


Automation, Marketing Technologies

Offline conversion tracking to boost lead gen strategies

October 3, 2023

Via: Search Engine Land

Ever get the feeling you’re reporting on – or your agency or marketing team is reporting on – the wrong metrics? Put another way, how high is your frustration level that your marketing team is bringing in hundreds of leads […]


Automation, Marketing Technologies

Building a Seamless Healthcare Customer Journey: Integrating Email and Marketing Automation

September 27, 2023

Via: Convince and Convert

In today’s rapidly evolving healthcare landscape, patients and caregivers are seeking more personalized and responsive care experiences. The pressure on healthcare providers to meet these expectations is mounting, and traditional methods are no longer sufficient. If you’ve found yourself searching […]


Automation, Marketing Technologies

Last call for Google Ads API v12

August 29, 2023

Via: Search Engine Land

Developers are being advised to migrate to a newer version before then to ensure API access is not affected. Why we care. API updates have a direct impact on how advertising campaigns work. When an older version is no longer […]


Automation, Marketing Technologies

How To Scale Your B2B Google Ads Strategy Across Multiple Languages And Regions

August 23, 2023

Via: Search Engine Journal

Humans are incredibly diverse – and it’s marketing’s job to respect, engage, and nurture that. Expanding a B2B business from English-only strategies to regional, multi-language campaigns can absolutely be the turning point of your success. In fact, it’s hard to […]


Automation, Marketing Technologies

What Is Marketing Automation And How Does It Work?

August 11, 2023

Via: Search Engine Journal

Want to boost the effectiveness of your marketing campaigns, create more efficient team processes, and upgrade your customer experience? You need marketing automation. Marketing automation has become popular over the past decade, and for good reason. As marketers face an […]


Automation, Marketing Technologies

Google Ads scripts usher in a new era with API access

August 9, 2023

Via: Search Engine Land

For nearly a decade, Google Ads scripts have been the unsung heroes for advertisers aiming to automate their accounts. Initially created to empower users with JavaScript-driven automation capabilities, these scripts can now use the Google Ads API’s “mutate” function. This […]


Automation, Marketing Technologies

5 tips for a successful programmatic ad campaign

July 31, 2023

Via: Search Engine Land

Programmatic advertising enables digital marketers to buy advertising space through automated technology and machine learning, typically using a demand-side platform (DSP). Leaning on automation is nothing new to most marketers. Programmatic advertising streamlines the process of buying ad inventory across […]


Automation, Marketing Technologies

Justuno: Increase Your Conversions with AI-Driven Personalized E-Commerce Experiences

July 28, 2023

Via: Martech Zone

While e-commerce platforms serve as the foundation for listing and selling products online, they often lack many essential tactics that e-commerce marketers require to drive engagement and increase conversions. Building these tools from scratch can be daunting and unnecessary, especially […]


Automation, Marketing Technologies

Surfer: AI-Driven SEO Platform for Automated Content Creation and Optimization

July 27, 2023

Via: Martech Zone

Traditional search engine optimization (SEO) platforms often inundate users with a plethora of subjective data and reports, leading to potential confusion and misguided efforts. Their excessive data and analysis can inadvertently steer businesses and even seasoned SEO consultants toward investing […]


Automation, Marketing Technologies

Revealbot: Automate And Scale Your Ad Management and Optimization

July 24, 2023

Via: Martech Zone

Managing ad campaigns across various platforms can be time-consuming and overwhelming, diverting valuable resources from other critical tasks. This is where Revealbot steps in, offering an innovative ad management platform that streamlines the entire process, allowing businesses to focus on […]


Automation, Marketing Technologies

10 Great Google Analytics Alternatives

July 19, 2023

Via: Search Engine Journal

Are you looking for an alternative (or addition) to Google Analytics? Do you have concerns over privacy? Are you looking for something simpler? Do you just like trying new tools? If so, here are 10 tools that offer a nice […]


Automation, Marketing Technologies

4 Strategies For Improving Programmatic Advertising Results

July 13, 2023

Via: Martech Zone

That is an amazing question, and the answer is a big yes. The folder structure of your website is important for SEO – but not just for content and content silos. Your folder structure can help determine why a specific […]


Automation, Marketing Technologies

Unlocking the Potential of Influencer Marketing: 5 Benefits of Automation

July 7, 2023

Via: Martech Zone

Influencer marketing keeps conquering the marketing budgets of brands of all sizes. It has proven to be an efficient tool to grow brand awareness, attract new audiences, and increase consumer trust. Unoptimized processes on the side of both marketers and […]


Automation, Marketing Technologies

5 Critical Marketing Tools for Fast-Growing Companies

June 30, 2023

Via: Entrepreneur

As I can personally attest, working for a company that is quickly expanding has its perks and is an exhilarating experience. The environment is fast-paced, always changing and employees at all levels have opportunities to stretch the boundaries of their […]


Automation, Marketing Technologies

How non-retail advertisers can embrace value-based bidding in Google Ads

June 28, 2023

Via: Search Engine Land

As Google continues to push for automation, advertisers have gotten more creative about making updated best practices, including smart bidding strategies, work for their companies and verticals. While value-based bidding has become a staple for ecommerce and retail brands, non-retail […]


Automation, Marketing Technologies

3 ways to use AI for sitewide entity optimization

June 1, 2023

Via: Search Engine Land

Key terminology Before we begin, it’s important to connect these concepts to entities. Entities In machine learning, particularly in natural language processing, an entity is a significant thing or concept in a specific context. For instance, “Apple” could be an […]


Automation, Marketing Technologies

4 Ways To Track Analytics For Marketing Success

May 23, 2023

Via: MediaPost

Data remains your business’s most valuable asset. However, it can be difficult to make sense of all the marketing-related analytics tracking at your fingertips. It’s also hard to know where and how to start leveraging your data. When you’re just […]


Automation, Marketing Technologies

4 B2B paid media strategies to stay ahead of the curve

May 2, 2023

Via: Search Engine Land

Whether you’ve sailed through Q1 and early Q2 with optimism intact or battling challenges exacerbated by macro turbulence, there’s plenty of opportunity to stretch yourself and find competitive gains in the coming months. This article discusses four initiatives I’ve seen […]