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Category: Automation


Automation, Marketing Technologies, Other technologies

Best Practices for Leveraging Augmented Reality in E-Commerce

April 18, 2019

Via: Target Marketing

Online shopping has undergone many drastic changes in recent years as consumers demand a personalized, convenient experience right in their homes. To address this shift in consumer sentiment, e-commerce brands are leveraging new technologies, trends and partnerships to help improve […]


Automation, Marketing Technologies

The Case for Investing in AI for Advertising

April 15, 2019

Via: Chief Marketer

There are numerous examples of high profile brands experimenting with artificial intelligence (AI) in creative ways. For example, Lexus recently worked with IBM Watson to release the first AI scripted advertisement. AI is ultimately here to improve people’s lives both […]


Automation, Marketing Technologies, Mobile Marketing

5 Ways to Use Augmented Reality to Elevate Print Marketing

April 9, 2019

Via: Target Marketing

Augmented reality is still an emerging technology, but Apple’s investment in ARKit and Google’s in ARCore are evidence that the market for AR is likely going one way: up. Many of the most popular AR apps, such as the IKEA […]


Automation, Marketing Technologies

To Battle Fin-Tech Upstarts, Big Banks Are Turning to—What Else?—Technology

April 8, 2019

Via: Adweek

When Capital One rolled out its automated fraud-check texting system a few years ago, the bank was surprised to find how many possible answers its customers could find to a simple yes-or-no question. While around 85 percent of people responded […]


Automation, Marketing Technologies

How CMOs Are Adapting to the Machine Learning Age

March 22, 2019

Via: Adweek

Breakthroughs in artificial intelligence over the past few years have fundamentally altered the ways brand marketers can efficiently reach masses of consumers with individually relevant messaging. But making the changes necessary to capitalize on that potential—cleaning up data, upgrading systems, […]


Automation, Marketing Technologies

5 Best Uses of Artificial Intelligence in Marketing Automation

March 19, 2019

Via: Target Marketing

Some marketers say artificial intelligence is a thing of the future, but I’d argue that AI is very much a thing of the here and now. It’s playing an increasingly significant role in marketing efforts and is taking marketing automation […]


Automation, Marketing Technologies

How Brands Are Using AI to Improve Personalization

March 19, 2019

Via: Adweek

For marketers who have been honing their analytics skills and building an AI strategy, the coming months promise to be transformative because AI is finally getting us closer to the holy grail of 1:1 marketing at scale. Varying levels of […]


Automation, Big Data, Customer Data, Marketing Technologies

Human Automation — With a Little Help From Good Machines

March 7, 2019

Via: Target Marketing

We should be mindful when dropping buzzwords (refer to “Why Buzzwords Suck”). As more and more people jump on the bandwagon of a buzzword, it tends to gain magical power. Eventually, some may even believe that buying into a “word” […]


Automation, Marketing Technologies

4 Ways AI Is Transforming E-Commerce Businesses

March 1, 2019

Via: Target Marketing

E-commerce has opened up the doors for all kinds of business ideas and entrepreneurial pursuits. It provides companies with virtually endless opportunities to reach customers, both domestically and internationally. The online retail market has continued to grow year-over-year, and is […]


Automation, Marketing Technologies, News

How to Prepare a Media Strategy That Can Survive in an AI-Focused World

February 13, 2019

Via: Adweek

Once an empty buzzword in the marketing world, extensive advancements in machine learning have made artificial intelligence a necessary and pivotal instrument in a marketer’s toolbox. Movies will show you AI that comes in blockbuster proportions: the computer’s takeover in […]