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Category: Automation


Automation, Marketing Technologies

4 Ways Artificial Intelligence Can Impact Your Conversion Rates

November 7, 2019

Via: Target Marketing

At this point, there is little doubt that artificial intelligence is the future of business. The Salesforce “State of Marketing” report found that more than a fifth of businesses currently use AI for marketing purposes, including programmatic buying, personalization, and […]


Automation, Marketing Technologies

The AI Paradox: Why More Automation Means We Need More Humanity

October 24, 2019

Via: Chief Marketer

Marketers and businesses are increasingly using AI to automate functional processes as well as customer interactions. AI has been shown to help brands understand their audience better, reach them at the right times, improve the accuracy of marketing campaigns, and […]


Automation, Marketing Technologies, Mobile Marketing

Voice Search Is Popular With Consumers, But Marketers Are Still Lost

October 15, 2019

Via: Target Marketing

Voice search is big in marketing now. Retail is the big winner among marketing verticals benefiting from the rise in voice assistant-fueled Internet searches, but one study of retail and restaurant voice search readiness found those studied were “not prepared […]


Automation, Email Marketing, Marketing Channels, Marketing Technologies

The Problem With Email Marketing Automation Flowcharts

September 25, 2019

Via: Target Marketing

A director of marketing with whom I worked on a content marketing project wanted feedback on her team’s email marketing automation campaigns. So she sent me an email automation flowchart. It was expertly organized, with decision diamonds based on prospect […]


Automation, Marketing Technologies, Mobile Marketing

Why the ‘Voice Revolution’ Will Lead to a Boom in Voice Commerce

September 19, 2019

Via: Target Marketing

Interacting with voice assistants is becoming a part of our daily lives. From smartphones and smart TVs to wearables and even microwaves, it’s hard to name a device that hasn’t been — or won’t soon be — enhanced with voice-enabled […]


Automation, Marketing Technologies

4 Ways to Avoid Having AI Release Consumers’ Inner Sociopath

September 3, 2019

Via: Adweek

“Alexa, you’re ugly. Alexa, you’re stupid. Alexa, you’re fat.” This barrage of abuse came from my friend’s children, who were shouting at his Amazon device, trying to prompt a witty comeback from the AI assistant. What was just a game […]


Automation, Marketing Technologies

4 Areas to Integrate AI Into Marketing Workflow

August 30, 2019

Via: Target Marketing

As per a report by International Data Corporation (IDC), industry spending on AI systems will reach $35.8 billion in 2019 and $79.2 billion by the year 2022. AI tools are already being used in many industries such as restaurant services, […]


Automation, Marketing Technologies, Other Technologies

Marketers Can’t Just Rely on What Marketing Tech ‘Hopes’ to Deliver

August 13, 2019

Via: Target Marketing

Marketers have grown understandably weary of the tech buzzwords that often over-promise and under-deliver. Yet, the very same marketers often have an Achilles heel when it comes to new technology and can’t help but say “yes” to adding it to […]


Automation, Marketing Technologies, Other Technologies

8 Ways to Increase Digital Ad Revenue by 50% or More

August 1, 2019

Via: Target Marketing

I recently received a fantastic email from a single title B2B publication that I work with: “As of today, we are on track for $452,380 in digital revenue alone. This is a 66% increase over last year’s digital revenues of […]


Automation, Marketing Technologies, Other Technologies

5 Mistakes Marketers Make During In-house Programmatic Adoption

July 16, 2019

Via: Target Marketing

To digital advertisers, programmatic has transformed from the holy grail to an effective tool to regain control over ad budgets. Historically, advertisers’ media buying activities were handled by advertising agencies. An ad agency took a fee from the advertiser, negotiated […]