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Category: Automation


Automation, Marketing Technologies

Marketing automation: when will you switch on?

January 13, 2020

Via: Digital Marketing Magazine

Across all industries, there is a stark divide between British businesses that have tech in working practice and those that don’t. Our State of Work research has shown that 43% of UK knowledge workers have already automated some of their […]


Automation, Marketing Technologies

Three ways Marketing and Technology Can Collaborate on Digital Transformation

December 11, 2019

Via: Chief Marketer

If ever two teams needed to be close enough to share DNA, it’s marketing and technology. Gone are the days when the technology team looked at marketing as the team that does the hoo-ha—slick advertisements, flashy websites, and puts logos […]


Automation, Marketing Technologies, Other Technologies

Augmented Reality Can Bring ‘Incredible Joy’ to Advertising

December 10, 2019

Via: Adweek

Facebook wants its advertisers to lean into the augmented reality craze. Following the rollout of a suite of interactive ads this past September, the social giant announced today the addition of its augmented reality engine, Spark AR, to its ad […]


Automation, Marketing Technologies

4 Ways Artificial Intelligence Can Impact Your Conversion Rates

November 7, 2019

Via: Target Marketing

At this point, there is little doubt that artificial intelligence is the future of business. The Salesforce “State of Marketing” report found that more than a fifth of businesses currently use AI for marketing purposes, including programmatic buying, personalization, and […]


Automation, Marketing Technologies

The AI Paradox: Why More Automation Means We Need More Humanity

October 24, 2019

Via: Chief Marketer

Marketers and businesses are increasingly using AI to automate functional processes as well as customer interactions. AI has been shown to help brands understand their audience better, reach them at the right times, improve the accuracy of marketing campaigns, and […]


Automation, Marketing Technologies, Mobile Marketing

Voice Search Is Popular With Consumers, But Marketers Are Still Lost

October 15, 2019

Via: Target Marketing

Voice search is big in marketing now. Retail is the big winner among marketing verticals benefiting from the rise in voice assistant-fueled Internet searches, but one study of retail and restaurant voice search readiness found those studied were “not prepared […]


Automation, Email Marketing, Marketing Channels, Marketing Technologies

The Problem With Email Marketing Automation Flowcharts

September 25, 2019

Via: Target Marketing

A director of marketing with whom I worked on a content marketing project wanted feedback on her team’s email marketing automation campaigns. So she sent me an email automation flowchart. It was expertly organized, with decision diamonds based on prospect […]


Automation, Marketing Technologies, Mobile Marketing

Why the ‘Voice Revolution’ Will Lead to a Boom in Voice Commerce

September 19, 2019

Via: Target Marketing

Interacting with voice assistants is becoming a part of our daily lives. From smartphones and smart TVs to wearables and even microwaves, it’s hard to name a device that hasn’t been — or won’t soon be — enhanced with voice-enabled […]


Automation, Marketing Technologies

4 Ways to Avoid Having AI Release Consumers’ Inner Sociopath

September 3, 2019

Via: Adweek

“Alexa, you’re ugly. Alexa, you’re stupid. Alexa, you’re fat.” This barrage of abuse came from my friend’s children, who were shouting at his Amazon device, trying to prompt a witty comeback from the AI assistant. What was just a game […]


Automation, Marketing Technologies

4 Areas to Integrate AI Into Marketing Workflow

August 30, 2019

Via: Target Marketing

As per a report by International Data Corporation (IDC), industry spending on AI systems will reach $35.8 billion in 2019 and $79.2 billion by the year 2022. AI tools are already being used in many industries such as restaurant services, […]