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Category: Automation


Automation, Marketing Technologies

Your Ad Operations Team Is Busy! Leave Ad Screenshots To Automation

September 21, 2022

Via: AdExchanger

It’s nearly impossible to accuse ad tech of being behind on automation. In fact, ad tech is now built on algorithms, all designed to maximize yield for buyers and sellers. Today, every impression has multiple systems evaluating every data point […]


Automation, Marketing Technologies

Maropost Marketing Cloud: Multi-Channel Automation For Email, SMS, Web, and Social Media

September 12, 2022

Via: Martech Zone

A challenge to today’s marketers is to recognize that their prospects are all at different points in the customer journey. On the same day, you may have a visitor to your website who isn’t aware of your brand, a prospect […]


Automation, Marketing Technologies

Python Script: Automate Discovery Of Optimization Opportunities From GSC

August 30, 2022

Via: Search Engine Journal

I recently discovered that 10 pages on our website accounted for over 61.2% of our total clicks reported in Google Search Console (GSC) in the last three months! This is a site with around 300 categories and 20,000 product SKUs. […]


Automation, Marketing Technologies

Meta Brings Automation To Small Business Advertising

August 10, 2022

Via: Search Engine Journal

Meta is rolling out new tools to help small business advertisers take advantage of advances in AI and automation. When creating an ad through a Facebook page, small businesses can now utilize Meta’s Advantage+ advertising technologies. Advantage+, Meta’s most advanced […]


Automation, Email Marketing, Marketing Channels, Marketing Technologies

4 Things You Can Automate in Your Email Marketing That Will Save You Time and Drive Sales

July 25, 2022

Via: Entrepreneur

Companies use email for marketing because it’s an effective way to reach their customer base through a channel they use most often. People spend a lot of time checking email — to the tune of 143 minutes every weekday — […]


Automation, Marketing Technologies

Leveraging automated bidding strategies for maximum PPC performance

June 28, 2022

Via: Search Engine Land

Leveraging smart bidding allows advertisers to take advantage of real-time or auction bids. Generally, there is a wide range of information helping the algorithms operate efficiently, such as time of day, past search history, location, ad budget and more. Most […]


Automation, Marketing Technologies, Other Technologies

How To Automate Ecommerce Category Page Creation With Python

May 26, 2022

Via: Search Engine Journal

Clustering product inventory and automatically aligning SKUs to search demand is a great way to find opportunities to create new ecommerce categories. Niche category pages are a proven way for ecommerce sites to align with organic search demand while simultaneously […]


Automation, Marketing Technologies

How To Get Started With Enterprise Marketing Workflow Automation

May 23, 2022

Via: Search Engine Journal

If you’re at a mid-level agency moving into the enterprise-client space – whether gradually or at warp speed – you have probably realized that you’ll need as many automated workflow processes as you can get. You can even look at […]


Automation, Marketing Technologies

How To Automate Google Ads – No Coding Required

April 27, 2022

Via: Search Engine Journal

Automation is everywhere. There’s no way around it. In the world of advertising, automation has not only become the norm but the default way of advertising in some aspects. With every technology update (good or bad), there’s always some give […]


Automation, Marketing Technologies

Microsoft Advertising announces open beta for RSA ad customizers

April 5, 2022

Via: Search Engine Land

Responsive Search Ads (RSAs) will gain the ability to leverage ad customizers in this quarter’s open beta, Microsoft Advertising announced Tuesday,. That news should be well received by those advertisers that crave customization. Ad customizers have been available for Microsoft’s […]


Automation, Marketing Technologies

Meta Is Consolidating Its ML-Powered Ad Offerings Into One Portfolio

March 22, 2022

Via: AdExchanger

Meta is bringing all of its automated ad products together under a single roof. Meta Advantage, which is what Meta is calling its new suite, may sound like a health plan but is really a home for Meta’s existing automated […]


Automation, Big Data, Marketing Technologies, Platforms & Software

Walmart’s ad business hits $2B as automation plays larger role

February 18, 2022

Via: Marketing Dive

Like others in the retail category, Walmart is starting to break out the financials of its advertising sales in greater detail as that segment becomes a significant driver of growth. The demand for retail media, where stores apply their troves […]


Automation, Marketing Technologies

How AI can automate SEO tasks at scale

January 21, 2022

Via: Search Engine Land

Artificial intelligence, machine learning and neural networks are major buzzwords in the SEO community today. Marketers have highlighted these technologies’ ability to automate time-consuming tasks at scale, which can lead to more successful campaigns. Yet many professionals often have trouble […]


Automation, Marketing Technologies

How To Use Python For IndexNow API Bulk Indexing & Automation

January 13, 2022

Via: Search Engine Journal

IndexNow is a protocol developed by Microsoft Bing and adopted by Yandex that enables webmasters and SEO pros to easily notify search engines when a webpage has been updated via an API. And today, Microsoft announced that it is making […]


Automation, Marketing Technologies

7 Automated Workflows That Will Change Your Marketing Game

December 10, 2021

Via: Martech Zone

Marketing can be overwhelming for any person. You have to research your target customers, connect with them on different platforms, promote your products, then follow up until you close a sale. At the end of the day, it can feel […]


Automation, Marketing Channels, Marketing Technologies, Social Media Marketing

Snap expands mobile ad tools with Multi-Format addition

November 24, 2021

Via: Business of Apps

Snap is making it easier for advertisers to purchase ads for Snapchat by adding automation features as part of its Multi-Format delivery. Advertisers can now buy multiple video formats as part of a single advertising set and thereby optimise their […]


Automation, Marketing Technologies

How this industrial supplies retailer used marketing automation to keep up with customers

October 14, 2021

Via: CMO

When Covid first hit, essential business services and products company, Bunzl, knew its need to elevate email marketing with up-to-date personalised messaging had suddenly become urgent. Delivering goods in the topsy-turvy world of Covid lockdowns was difficult for most businesses. […]


Automation, Marketing Technologies

What marketers need to know about robotic process automation

September 27, 2021

Via: CMO

It is many a marketer’s dream to free up their people from boring, repetitive and low skill tasks. Because despite vendors’ promises of seamless integrations and data flows, manual data handling is an inescapable outcome when implementing new digital tools […]


Automation, Marketing Technologies

How AI is Forcing Marketers to Reinvent the Industry

September 24, 2021

Via: Entrepreneur

From customer support bots to social media bots that respond to comments and questions automatically, the age of artificial intelligence in marketing is already here. However, because of how ingrained AI has become in our everyday lives, marketers now have […]


Automation, Content & SEO, Marketing Channels, Marketing Technologies

Helpful SEO Automations to Drive E-Commerce Optimizations at Scale

September 22, 2021

Via: Search Engine Journal

Is the rapid change in customer needs, churn rates, and product portfolios challenging your marketing team? If you’re struggling to keep up with your growing SEO strategies, you are not alone. On September 15, I moderated a Search Engine Journal […]