Top

Category: Automation


Automation, Marketing Technologies

Coronavirus and Marketing Automation: Let’s Be Careful Out There

March 18, 2020

Via: Target Marketing

I’m no stranger to writing about disaster preparedness and crisis management. I live in an area where we get hit with a hurricane every few years. And while we’re in uncharted waters here with the COVID-19 Coronavirus, there are some […]


Automation, Marketing Technologies

AI rejected by a growing number of marketers, study says

March 9, 2020

Via: Marketing Dive

AI gets a lot of lip service in the marketing world as an important but new technology, but this latest report from Advertiser Perceptions suggests AI may be more hype than reality for many marketers. Instead, the pioneers for using […]


Automation, Marketing Technologies

The benefits of using marketing automation

February 26, 2020

Via: Marketing Land

The proliferation of digital channels and devices has made it more difficult for B2B marketers to accurately target prospects with the right messages, on the right devices, at the right times. Prospects are managing more of the buying process themselves, […]


Automation, Marketing Technologies

Choosing a marketing automation platform

January 29, 2020

Via: Marketing Land

The proliferation of digital channels and devices can make it difficult for B2B marketers to accurately target prospects with the right messages, on the right devices, at the right times. Faced with these challenging market dynamics and increasing ROI pressure, […]


Automation, Marketing Technologies

Marketing automation: when will you switch on?

January 13, 2020

Via: Digital Marketing Magazine

Across all industries, there is a stark divide between British businesses that have tech in working practice and those that don’t. Our State of Work research has shown that 43% of UK knowledge workers have already automated some of their […]


Automation, Marketing Technologies

Three ways Marketing and Technology Can Collaborate on Digital Transformation

December 11, 2019

Via: Chief Marketer

If ever two teams needed to be close enough to share DNA, it’s marketing and technology. Gone are the days when the technology team looked at marketing as the team that does the hoo-ha—slick advertisements, flashy websites, and puts logos […]


Automation, Marketing Technologies, Other Technologies

Augmented Reality Can Bring ‘Incredible Joy’ to Advertising

December 10, 2019

Via: Adweek

Facebook wants its advertisers to lean into the augmented reality craze. Following the rollout of a suite of interactive ads this past September, the social giant announced today the addition of its augmented reality engine, Spark AR, to its ad […]


Automation, Marketing Technologies

4 Ways Artificial Intelligence Can Impact Your Conversion Rates

November 7, 2019

Via: Target Marketing

At this point, there is little doubt that artificial intelligence is the future of business. The Salesforce “State of Marketing” report found that more than a fifth of businesses currently use AI for marketing purposes, including programmatic buying, personalization, and […]


Automation, Marketing Technologies

The AI Paradox: Why More Automation Means We Need More Humanity

October 24, 2019

Via: Chief Marketer

Marketers and businesses are increasingly using AI to automate functional processes as well as customer interactions. AI has been shown to help brands understand their audience better, reach them at the right times, improve the accuracy of marketing campaigns, and […]


Automation, Marketing Technologies, Mobile Marketing

Voice Search Is Popular With Consumers, But Marketers Are Still Lost

October 15, 2019

Via: Target Marketing

Voice search is big in marketing now. Retail is the big winner among marketing verticals benefiting from the rise in voice assistant-fueled Internet searches, but one study of retail and restaurant voice search readiness found those studied were “not prepared […]