Category: Automation

June 22, 2020

Digital marketing and e-commerce have been playing a key role for many brands during the coronavirus pandemic, allowing them to communicate with and sell to consumers when stores and offices are closed down. E-commerce growth accelerated during the crisis and […]

June 19, 2020

This is the first in a three-part series delving into the process for selection and preparation for CRM + Marketing Automation implementation. Let’s start with the basics and define what marketing automation and CRM is. What is marketing automation and […]

June 16, 2020

As consumers stayed home this spring during the early days of pandemic lockdowns, many people decided to redecorate their homes or bought furniture for home offices and home schools. While retail was hit especially hard during the global health crisis, […]

June 4, 2020

Ascend2’s report points to some of the challenges and opportunities in programmatic advertising at a time when many marketers are cutting back on their budgets and looking to stretch their dollars further amid an economic downturn following months of coronavirus-related […]

May 22, 2020

Investments in marketing technology continue to be a priority for businesses across the board, as they strive to meet increased demands for personalization and a need to collect, authenticate and analyze rapidly increasing amounts of consumer data to improve the […]

April 7, 2020

It’s an incredible statistic that 98% of visitors to your website leave without buying or moving forward in their customer journey. This is in sharp contrast with the experience in physical stores, where shoppers are much more likely to make […]

April 3, 2020

It’s a challenging time to be a marketer. Consumers are distracted, financial futures uncertain and volatility all but a guarantee. It’s a time when self awareness, realism and tact are crucial for success. We need to move fast, but controlled. […]

March 18, 2020

I’m no stranger to writing about disaster preparedness and crisis management. I live in an area where we get hit with a hurricane every few years. And while we’re in uncharted waters here with the COVID-19 Coronavirus, there are some […]

March 9, 2020

AI gets a lot of lip service in the marketing world as an important but new technology, but this latest report from Advertiser Perceptions suggests AI may be more hype than reality for many marketers. Instead, the pioneers for using […]

February 26, 2020

The proliferation of digital channels and devices has made it more difficult for B2B marketers to accurately target prospects with the right messages, on the right devices, at the right times. Prospects are managing more of the buying process themselves, […]