Category: Automation

Automation, Marketing Technologies, Other Technologies

How To Automate Ecommerce Category Page Creation With Python

May 26, 2022

Via: Search Engine Journal

Clustering product inventory and automatically aligning SKUs to search demand is a great way to find opportunities to create new ecommerce categories. Niche category pages are a proven way for ecommerce sites to align with organic search demand while simultaneously […]

Automation, Marketing Technologies

How To Get Started With Enterprise Marketing Workflow Automation

May 23, 2022

Via: Search Engine Journal

If you’re at a mid-level agency moving into the enterprise-client space – whether gradually or at warp speed – you have probably realized that you’ll need as many automated workflow processes as you can get. You can even look at […]

Automation, Marketing Technologies

How To Automate Google Ads – No Coding Required

April 27, 2022

Via: Search Engine Journal

Automation is everywhere. There’s no way around it. In the world of advertising, automation has not only become the norm but the default way of advertising in some aspects. With every technology update (good or bad), there’s always some give […]

Automation, Marketing Technologies

Microsoft Advertising announces open beta for RSA ad customizers

April 5, 2022

Via: Search Engine Land

Responsive Search Ads (RSAs) will gain the ability to leverage ad customizers in this quarter’s open beta, Microsoft Advertising announced Tuesday,. That news should be well received by those advertisers that crave customization. Ad customizers have been available for Microsoft’s […]

Automation, Marketing Technologies

Meta Is Consolidating Its ML-Powered Ad Offerings Into One Portfolio

March 22, 2022

Via: AdExchanger

Meta is bringing all of its automated ad products together under a single roof. Meta Advantage, which is what Meta is calling its new suite, may sound like a health plan but is really a home for Meta’s existing automated […]

Automation, Big Data, Marketing Technologies, Platforms & Software

Walmart’s ad business hits $2B as automation plays larger role

February 18, 2022

Via: Marketing Dive

Like others in the retail category, Walmart is starting to break out the financials of its advertising sales in greater detail as that segment becomes a significant driver of growth. The demand for retail media, where stores apply their troves […]

Automation, Marketing Technologies

How AI can automate SEO tasks at scale

January 21, 2022

Via: Search Engine Land

Artificial intelligence, machine learning and neural networks are major buzzwords in the SEO community today. Marketers have highlighted these technologies’ ability to automate time-consuming tasks at scale, which can lead to more successful campaigns. Yet many professionals often have trouble […]

Automation, Marketing Technologies

How To Use Python For IndexNow API Bulk Indexing & Automation

January 13, 2022

Via: Search Engine Journal

IndexNow is a protocol developed by Microsoft Bing and adopted by Yandex that enables webmasters and SEO pros to easily notify search engines when a webpage has been updated via an API. And today, Microsoft announced that it is making […]

Automation, Marketing Technologies

7 Automated Workflows That Will Change Your Marketing Game

December 10, 2021

Via: Martech Zone

Marketing can be overwhelming for any person. You have to research your target customers, connect with them on different platforms, promote your products, then follow up until you close a sale. At the end of the day, it can feel […]

Automation, Marketing Channels, Marketing Technologies, Social Media Marketing

Snap expands mobile ad tools with Multi-Format addition

November 24, 2021

Via: Business of Apps

Snap is making it easier for advertisers to purchase ads for Snapchat by adding automation features as part of its Multi-Format delivery. Advertisers can now buy multiple video formats as part of a single advertising set and thereby optimise their […]