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Category: Automation


Automation, Marketing Technologies, Other Technologies

Marketers invested in digital tools were quicker to pivot when pandemic hit, study says

June 22, 2020

Via: Marketing Dive

Digital marketing and e-commerce have been playing a key role for many brands during the coronavirus pandemic, allowing them to communicate with and sell to consumers when stores and offices are closed down. E-commerce growth accelerated during the crisis and […]


Automation, Marketing Technologies

How to Choose and Implement a Marketing Automation Platform

June 19, 2020

Via: Convince and Convert

This is the first in a three-part series delving into the process for selection and preparation for CRM + Marketing Automation implementation. Let’s start with the basics and define what marketing automation and CRM is. What is marketing automation and […]


Automation, Marketing Technologies

Room & Board lifts conversion rate 80% with AI personalization

June 16, 2020

Via: Marketing Dive

As consumers stayed home this spring during the early days of pandemic lockdowns, many people decided to redecorate their homes or bought furniture for home offices and home schools. While retail was hit especially hard during the global health crisis, […]


Automation, Marketing Technologies, Other Technologies

66% of marketers expect to increase programmatic ad spending, survey finds

June 4, 2020

Via: Marketing Dive

Ascend2’s report points to some of the challenges and opportunities in programmatic advertising at a time when many marketers are cutting back on their budgets and looking to stretch their dollars further amid an economic downturn following months of coronavirus-related […]


Automation, Marketing Technologies

Why B2B marketing automation, and martech in general, are still key

May 22, 2020

Via: Marketing Land

Investments in marketing technology continue to be a priority for businesses across the board, as they strive to meet increased demands for personalization and a need to collect, authenticate and analyze rapidly increasing amounts of consumer data to improve the […]


Automation, Marketing Technologies

Overcoming the challenges to successful AI personalization

April 7, 2020

Via: Digital Marketing Magazine

It’s an incredible statistic that 98% of visitors to your website leave without buying or moving forward in their customer journey. This is in sharp contrast with the experience in physical stores, where shoppers are much more likely to make […]


Automation, Marketing Technologies

Can we trust automation in a time of crisis?

April 3, 2020

Via: Marketing Land

It’s a challenging time to be a marketer. Consumers are distracted, financial futures uncertain and volatility all but a guarantee. It’s a time when self awareness, realism and tact are crucial for success. We need to move fast, but controlled. […]


Automation, Marketing Technologies

Coronavirus and Marketing Automation: Let’s Be Careful Out There

March 18, 2020

Via: Target Marketing

I’m no stranger to writing about disaster preparedness and crisis management. I live in an area where we get hit with a hurricane every few years. And while we’re in uncharted waters here with the COVID-19 Coronavirus, there are some […]


Automation, Marketing Technologies

AI rejected by a growing number of marketers, study says

March 9, 2020

Via: Marketing Dive

AI gets a lot of lip service in the marketing world as an important but new technology, but this latest report from Advertiser Perceptions suggests AI may be more hype than reality for many marketers. Instead, the pioneers for using […]


Automation, Marketing Technologies

The benefits of using marketing automation

February 26, 2020

Via: Marketing Land

The proliferation of digital channels and devices has made it more difficult for B2B marketers to accurately target prospects with the right messages, on the right devices, at the right times. Prospects are managing more of the buying process themselves, […]