Automation, Marketing Technologies
January 9, 2023
Via: Entrepreneur1. Social media marketing automation Automating your social media marketing is one of the fastest and easiest ways to save time in digital marketing. There are many tools available that allow you to schedule posts, monitor engagement, and more. At […]
Automation, Marketing Technologies
January 5, 2023
Via: Martech ZoneIt’s an unfortunate truth but a vast majority of SaaS providers don’t have a comprehensive reporting solution and/or lack the capabilities to extract or migrate the marketing data. As marketers struggle to coordinate their marketing strategies across a stack of […]
Automation, Marketing Technologies
January 5, 2023
Via: Search Engine LandLead generation automation challenges Many of us are dealing with the challenges of lead generation in an advertising system that’s built for ecommerce. B2B lead generation is totally different from ecommerce, with fewer overall conversions, no shopping carts, no “conversion […]
Automation, Marketing Technologies
November 10, 2022
Via: Search Engine JournalAutomation: It’s all the rage for established digital advertising platforms these days. Take Google’s recent introduction and expansion of Performance Max, which simplifies campaign setup and management based on an advertiser’s goals, so instead of managing several campaigns across the […]
Automation, Content & SEO, Marketing Channels, Marketing Technologies
October 19, 2022
Via: Search Engine JournalYou know the story, every SEO professional is learning and using the same methods for building their SEO strategy. So, how do you uncover hidden gems that help propel your local brand to the top of search engine results pages […]
Automation, Marketing Technologies
September 21, 2022
Via: AdExchangerIt’s nearly impossible to accuse ad tech of being behind on automation. In fact, ad tech is now built on algorithms, all designed to maximize yield for buyers and sellers. Today, every impression has multiple systems evaluating every data point […]
Automation, Marketing Technologies
September 12, 2022
Via: Martech ZoneA challenge to today’s marketers is to recognize that their prospects are all at different points in the customer journey. On the same day, you may have a visitor to your website who isn’t aware of your brand, a prospect […]
Automation, Marketing Technologies
August 30, 2022
Via: Search Engine JournalI recently discovered that 10 pages on our website accounted for over 61.2% of our total clicks reported in Google Search Console (GSC) in the last three months! This is a site with around 300 categories and 20,000 product SKUs. […]
Automation, Marketing Technologies
August 10, 2022
Via: Search Engine JournalMeta is rolling out new tools to help small business advertisers take advantage of advances in AI and automation. When creating an ad through a Facebook page, small businesses can now utilize Meta’s Advantage+ advertising technologies. Advantage+, Meta’s most advanced […]
Automation, Email Marketing, Marketing Channels, Marketing Technologies
July 25, 2022
Via: EntrepreneurCompanies use email for marketing because it’s an effective way to reach their customer base through a channel they use most often. People spend a lot of time checking email — to the tune of 143 minutes every weekday — […]
Automation, Marketing Technologies
June 28, 2022
Via: Search Engine LandLeveraging smart bidding allows advertisers to take advantage of real-time or auction bids. Generally, there is a wide range of information helping the algorithms operate efficiently, such as time of day, past search history, location, ad budget and more. Most […]
Automation, Marketing Technologies, Other Technologies
May 26, 2022
Via: Search Engine JournalClustering product inventory and automatically aligning SKUs to search demand is a great way to find opportunities to create new ecommerce categories. Niche category pages are a proven way for ecommerce sites to align with organic search demand while simultaneously […]
Automation, Marketing Technologies
May 23, 2022
Via: Search Engine JournalIf you’re at a mid-level agency moving into the enterprise-client space – whether gradually or at warp speed – you have probably realized that you’ll need as many automated workflow processes as you can get. You can even look at […]
Automation, Marketing Technologies
April 27, 2022
Via: Search Engine JournalAutomation is everywhere. There’s no way around it. In the world of advertising, automation has not only become the norm but the default way of advertising in some aspects. With every technology update (good or bad), there’s always some give […]
Automation, Marketing Technologies
April 5, 2022
Via: Search Engine LandResponsive Search Ads (RSAs) will gain the ability to leverage ad customizers in this quarter’s open beta, Microsoft Advertising announced Tuesday,. That news should be well received by those advertisers that crave customization. Ad customizers have been available for Microsoft’s […]
Automation, Marketing Technologies
March 22, 2022
Via: AdExchangerMeta is bringing all of its automated ad products together under a single roof. Meta Advantage, which is what Meta is calling its new suite, may sound like a health plan but is really a home for Meta’s existing automated […]
Automation, Big Data, Marketing Technologies, Platforms & Software
February 18, 2022
Via: Marketing DiveLike others in the retail category, Walmart is starting to break out the financials of its advertising sales in greater detail as that segment becomes a significant driver of growth. The demand for retail media, where stores apply their troves […]
Automation, Marketing Technologies
January 21, 2022
Via: Search Engine LandArtificial intelligence, machine learning and neural networks are major buzzwords in the SEO community today. Marketers have highlighted these technologies’ ability to automate time-consuming tasks at scale, which can lead to more successful campaigns. Yet many professionals often have trouble […]
Automation, Marketing Technologies
January 13, 2022
Via: Search Engine JournalIndexNow is a protocol developed by Microsoft Bing and adopted by Yandex that enables webmasters and SEO pros to easily notify search engines when a webpage has been updated via an API. And today, Microsoft announced that it is making […]
Automation, Marketing Technologies
December 10, 2021
Via: Martech ZoneMarketing can be overwhelming for any person. You have to research your target customers, connect with them on different platforms, promote your products, then follow up until you close a sale. At the end of the day, it can feel […]