Category: Automation

Automation, Big Data, Customer Data, Marketing Technologies

Q&A: How Will AI Help Marketers Tap Their Data Wells?

September 20, 2018

Via: Target Marketing

Christopher Penn thinks one of the biggest advances that AI promises when it comes to marketing data is to capitalize on the mountain of data that is going unutilized by many organizations. Penn cites a recent statistic from IBM that […]

Automation, Marketing Technologies

Why Automation Isn’t the Cure-All Marketers Want—and Need—It to Be

September 13, 2018

Via: Adweek

I’m not here to tell you that automation isn’t marketing’s next level. Obviously, it is. New solutions for automation and data management have revolutionized how marketing operates. Technology that replaces manual functions, streamlines campaigns, generates leads and potentially increases revenue […]

Automation, Marketing Technologies

10 Tips for Successfully Implementing Marketing Automation

July 11, 2018

Via: Target Marketing

While marketing automation is beginning to approach critical mass, implementing marketing automation successfully is still something many companies struggle with. There’s a lot of hype that still surrounds these products, which is fueled by the word “automation.” Oversimplifying the benefits […]

Automation, Marketing Technologies

New Research Reveals How to Optimize Marketing Automation

July 10, 2018

Via: Convince and Convert

Marketing automation helps marketers get more done in less time, standardize processes, target specific audiences, unify data, capture and analyze metrics, personalize content, and much more. In fact, marketing automation is “very important” to the overall performance of marketing, according […]

Automation, Marketing Technologies, Other technologies

5 Ways AI Can Solve a Brand’s Marketing Problems

July 6, 2018

Via: Adweek

Artificial intelligence and machine learning continue to increase the stakes in the analytic, predictive and executional arms race needed to create and keep customer relationships. Marketing is at the center of this change, and several existing applications promise to irrevocably […]

Automation, Marketing Technologies

The Internal Processes Marketing Teams Should Automate Now

June 29, 2018

Via: Adweek

There are a number of misconceptions surrounding marketing automation. For instance, many marketers think that using automation technology involves a lengthy implementation process along every step of their workflow. However, this couldn’t be further from the truth. According to this […]

Automation, Email Marketing, Marketing Channels, Marketing Technologies

Only 17% of email marketers planning for AI, more than half will innovate with automation

June 25, 2018

Via: Econsultancy blog

There’s also insight into how AI and predictive analytics are infiltrating the industry. So, what’s top of mind, and what’s down on the priority list for email marketers? Subscribers can download the full report, but in the meantime, here are […]

Automation, Marketing Technologies

When Bots Fail, So Do Brands

June 18, 2018

Via: Adweek

The world has been overrun by bots, but that’s not really a bad thing. Bots already account for more traffic on the internet than humans. An estimated two-thirds of tweeted links to popular websites are posted by automated accounts. And […]

Automation, Marketing Technologies

Sales and Marketing Automation: Explaining the Difference

June 14, 2018

Via: Target Marketing

Is the difference between sales and marketing automation confusing you? There’s a reason why. Sales teams are being pushed to hit prospecting “activities” numbers — to the exclusion of making those activities count. As one of my students selling enterprise […]

Automation, Marketing Technologies

Why Chatbots Can Take Over Banking

May 15, 2018

Via: Target Marketing

Not many people are comfortable letting others know the state of their finances — their current-account balance, size of mortgage, loans, even how much they earn. Money is, after all, private. Which is why chatbots are going to be big […]