Category: Automation

Automation, Marketing Technologies

How AI can automate SEO tasks at scale

January 21, 2022

Via: Search Engine Land

Artificial intelligence, machine learning and neural networks are major buzzwords in the SEO community today. Marketers have highlighted these technologies’ ability to automate time-consuming tasks at scale, which can lead to more successful campaigns. Yet many professionals often have trouble […]

Automation, Marketing Technologies

How To Use Python For IndexNow API Bulk Indexing & Automation

January 13, 2022

Via: Search Engine Journal

IndexNow is a protocol developed by Microsoft Bing and adopted by Yandex that enables webmasters and SEO pros to easily notify search engines when a webpage has been updated via an API. And today, Microsoft announced that it is making […]

Automation, Marketing Technologies

7 Automated Workflows That Will Change Your Marketing Game

December 10, 2021

Via: Martech Zone

Marketing can be overwhelming for any person. You have to research your target customers, connect with them on different platforms, promote your products, then follow up until you close a sale. At the end of the day, it can feel […]

Automation, Marketing Channels, Marketing Technologies, Social Media Marketing

Snap expands mobile ad tools with Multi-Format addition

November 24, 2021

Via: Business of Apps

Snap is making it easier for advertisers to purchase ads for Snapchat by adding automation features as part of its Multi-Format delivery. Advertisers can now buy multiple video formats as part of a single advertising set and thereby optimise their […]

Automation, Marketing Technologies

How this industrial supplies retailer used marketing automation to keep up with customers

October 14, 2021

Via: CMO

When Covid first hit, essential business services and products company, Bunzl, knew its need to elevate email marketing with up-to-date personalised messaging had suddenly become urgent. Delivering goods in the topsy-turvy world of Covid lockdowns was difficult for most businesses. […]

Automation, Marketing Technologies

What marketers need to know about robotic process automation

September 27, 2021

Via: CMO

It is many a marketer’s dream to free up their people from boring, repetitive and low skill tasks. Because despite vendors’ promises of seamless integrations and data flows, manual data handling is an inescapable outcome when implementing new digital tools […]

Automation, Marketing Technologies

How AI is Forcing Marketers to Reinvent the Industry

September 24, 2021

Via: Entrepreneur

From customer support bots to social media bots that respond to comments and questions automatically, the age of artificial intelligence in marketing is already here. However, because of how ingrained AI has become in our everyday lives, marketers now have […]

Automation, Content & SEO, Marketing Channels, Marketing Technologies

Helpful SEO Automations to Drive E-Commerce Optimizations at Scale

September 22, 2021

Via: Search Engine Journal

Is the rapid change in customer needs, churn rates, and product portfolios challenging your marketing team? If you’re struggling to keep up with your growing SEO strategies, you are not alone. On September 15, I moderated a Search Engine Journal […]

Automation, Marketing Technologies

Improve SEO and Streamline Content Creation with This Automated Tool

September 17, 2021

Via: Entrepreneur

These days, 91 percent of B2B marketers and 86% of B2C marketers consider content marketing essential to their business. While that’s certainly proof of the value of content marketing, it also presents a problem. If so many businesses are competing […]

Automation, Marketing Technologies

5 Things You Could Be Automating With Google Ads Scripts

August 20, 2021

Via: Search Engine Journal

Repetitive tasks can take up an inordinate amount of time and energy for in-house PPC managers and drain the profits of an agency. One of the best ways to deal with these is to start automating these repetitive tasks using […]