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Last call for Google Ads API v12

August 29, 2023

Developers are being advised to migrate to a newer version before then to ensure API access is not affected.

Why we care. API updates have a direct impact on how advertising campaigns work. When an older version is no longer supported, requests using it will fail, which can disrupt campaign management. To prevent this, it’s important to keep using the latest API version. This way, advertisers and developers can access new features, ensuring campaigns run smoothly and perform well.

Depreciation and sunset timetable. Typically, three major versions are available at any one time with a lifespan of around 12 months, while minor versions have a support lifespan of 10 months.

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