A CDP Is a Powerful Tool — Here’s How To Make It Work for You by Salesforce

April 2, 2024

The customer data platform (CDP) is one of the fastest-growing categories of business technology today. To understand why, you have to look at some of the underlying challenges across many industries related to data, AI and personalization.

Customers want an experience that’s more tailored to them. They gravitate to companies that understand who they are and what they need. They want companies to engage with them on their terms, on their schedule, with a connected experience across digital and physical interactions.

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