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Tag: news


Marketing Channels, Web Advertising

Enhance Your Website’s Visibility and Dominate Your Competition With These Powerful Techniques

February 21, 2024

Via: Entrepreneur

Have you ever found that despite putting hours of effort into your content and link-building initiatives, you still need help to rank for your targeted keywords? It may be time to revisit the topic of search intent. Search intent is […]


Content & SEO, Marketing Channels

9 of the best custom GPTs for SEO in the GPT store

February 21, 2024

Via: Search Engine Land

OpenAI’s ChatGPT has proven to be a game-changing tool for SEO professionals. As Google has indicated an increased willingness to allow AI-generated content to rank and OpenAI has released new versions of GPT for enterprise use, the use cases have […]


Uncategorized

SEO for user activation, retention and community

February 20, 2024

Via: Search Engine Land

SEO has traditionally been viewed as an acquisition channel, focusing on ranking websites to generate more traffic and leads. However, the role of SEO can extend far beyond just acquisition. This article explores how SEO can strategically influence user activation, […]


Marketing Channels, Social Media Marketing

YouTube Analytics now shows top-earning Shorts, Videos on Demand, and Lives

February 20, 2024

Via: Search Engine Land

YouTube Analytics now tells creators their top-performing content across Shorts, Videos on Demand, and Lives. Now, when you check the revenue by format cards, you not only see the estimated total revenue for your chosen video format for the prior […]


Marketing Channels, Social Media Marketing

80% of influencers fail to disclose advertising content, putting brands at risk

February 19, 2024

Via: Search Engine Land

Four in five social media influencers do not disclose paid content, according to a new report by the European Commission. Why we care. If an influencer doesn’t clearly say that a post is an advertisement, they’re not just violating advertising […]


Content & SEO, Marketing Channels

Will traffic from search engines fall 25% by 2026?

February 19, 2024

Via: Search Engine Land

Will traffic from search engines to your website drop 25% by 2026 as a result of the rise of generative AI answer engines? That’s what Gartner, a technological research and consulting firm, is predicting. Why we care. SEO and PPC […]


Content & SEO, Marketing Channels

Instant SEO Boost: 10 Easy Strategies That Make An Immediate Impact

February 19, 2024

Via: Search Engine Journal

If you find yourself struggling to prioritize your SEO tasks effectively, you’re certainly not alone. It can be overwhelming trying to determine where you should focus your efforts to raise your website’s rankings. So rather than drowning in a sea […]


Big Data, Platforms & Software

How each Google Ads bid strategy influences campaign success

February 14, 2024

Via: Search Engine Land

Even experienced PPC advertisers can struggle with bid strategies in Google Ads. There are over half a dozen options, each serving different objectives and use cases. You can easily lose track of when to use what. Each bid strategy gives […]


News

5+ Real Ways AI Can Benefit Your Content and Marketing Today

February 14, 2024

Via: CMI

Have you welcomed AI onto your content marketing team? AI-powered tools and techniques can add invaluable assistance to your content and marketing work. But you first must understand the possibilities before you can benefit from them. Industry experts (human ones) […]


News

6 Innovative Marketing Strategies Designed for Startups

February 14, 2024

Via: Entrepreneur

Building a business from the ground up is an exciting endeavor. While many entrepreneurs dream of launching their very own startup, few pull it off successfully. Statistically speaking, 20% of all startups fail in the first year. Flash forward five […]


News

Microsoft Advertising Network campaigns expand to Facemoji

February 13, 2024

Via: Search Engine Land

The Microsoft Advertising Network teamed up with Facemoji Keyboard to start displaying ads on the mobile app. Ads are now available in four markets; the U.S., the UK, Canada, and Australia. What is Facemoji Keyboard? Facemoji Emoji Keyboard is a […]


News

How marketers can win the love of consumers on Valentine’s Day

February 13, 2024

Via: Marketing Dive

While many brands are sending out discount codes to try to get lucky this Valentine’s Day, the most successful marketers will achieve real brand love through more traditional means: good, old-fashioned courtship. Now, I’m not suggesting we throw out the […]


News

Why Did Google Gemini “Leak” Chat Data?

February 13, 2024

Via: Search Engine Journal

It only took twenty four hours after Google’s Gemini was publicly released for someone to notice that chats were being publicly displayed in Google’s search results. Google quickly responded to what appeared to be a leak. The reason how this […]


Content & SEO, Marketing Channels

Mastering NLP for modern SEO: Techniques, tools and strategies

February 12, 2024

Via: Search Engine Land

SEO has come a long way from the days of keyword stuffing. Modern search engines like Google now rely on advanced natural language processing (NLP) to understand searches and match them to relevant content. This article will explain key NLP […]


News

6 reasons why influencer marketing will never be the same

February 12, 2024

Via: Marketing Dive

With a new emphasis on authenticity stemming from the advent of artificial intelligence and deep fake technology (thank you Taylor Swift!), 2024 might be the year that Influencer Marketing is forced to change shape, evolving from a “show metrics” tactic […]


Marketing Channels, Web Advertising

App: Post and Retrieve HTTP Header Information

February 12, 2024

Via: Martech Zone

HTTP headers play a crucial role as the gatekeepers of valuable information exchanged between web browsers, servers, and APIs. These headers, part of the HTTP request and response messages, convey essential metadata about the nature of the request or the […]


News

Google Ads gambling and games policy updated

February 9, 2024

Via: Search Engine Land

Google Ads is updating its gambling and games policy U.S. country-specifics. Starting February 8, Google will start accepting and running sports betting ads from certified, state-licensed entities with certificates of compliance in North Carolina You must apply for certification to […]


News

YouTube expands Content Takeovers to offer exclusive advertising on more inventory

February 8, 2024

Via: Search Engine Land

YouTube is expanding Content Takeovers, allowing brands to become exclusive advertisers across additional inventory, such as: Entire creator channels. Custom lineups. Playlists. Specific videos. What are Content Takeovers? YouTube’s Content Takeovers grant brands exclusive control over specific inventory, ensuring that […]


Content & SEO, Marketing Channels

How SEO grows brands: The science behind the service

February 8, 2024

Via: Search Engine Land

There is too much misinformation about how SEO works. And this doesn’t help to increase investment in our industry. In this article, we’re going to clear it all up. You’ll learn exactly why and how SEO supports brand growth, sales, […]


Content & SEO, Marketing Channels

How Does AI Writing Impact Your SEO? Here’s What You Need to Know.

February 8, 2024

Via: Entrepreneur

If you’re looking for ways to improve your company’s content strategy and output, you’ve probably considered using AI tools. These tools can improve your team’s productivity, allowing you to create more content in less time. AI writing has been a […]