April 26, 2024
Via: CMITell us you don’t know anything about marketing without telling us you don’t know anything about marketing. Last week, multibillionaire and marketing genius Elon Musk fired the newly formed content and marketing team one year after he begrudgingly said he […]
April 25, 2024
Via: Search Engine LandMeta’s ad revenue increased 27% in Q1 2024, a significant improvement over the 4% growth it saw in the same quarter a year ago. Advertising revenue was $35.6 billion in Q1 2024 compared to $28.1 billion in Q1 2023. This […]
Content & SEO, Marketing Channels
April 22, 2024
Via: Search Engine LandRebranding happens when companies grow or face big PR problems. As a marketer and SEO expert, you’ll deal with it due to acquisitions, executive decisions or investor demands. Regardless of the reason, traffic will drop when things go wrong. But […]
April 19, 2024
Via: Search Engine JournalWordPress security scanner WPScan’s 2024 WordPress vulnerability report calls attention to WordPress vulnerability trends and suggests the kinds of things website publishers (and SEOs) should be looking out for. Some of the key findings from the report were that just […]
April 16, 2024
Via: Marketing DiveDespite fears of a recession and the challenges presented by ongoing inflation, revenue spent on digital advertising grew at a healthy pace in 2023, both overall and in many key areas, such as video and retail media, according to the […]
April 15, 2024
Via: Search Engine JournalGoogle’s Danny Sullivan disputed the assertions made in a Reddit discussion that Google is showing a preference for Reddit in the search results. But a Redditor’s example proves that it’s possible for a Reddit post to rank in the top […]
April 12, 2024
Via: Martech ZoneMarTech is a crucial element of digital marketing campaigns, with an estimated value of nearly $670 billion last year. Effective marketing technology solutions help companies communicate with their prospects and customers while keeping up with the competition. The biggest problem […]
April 5, 2024
Via: CMIWhat’s really going on with generative AI and marketing? We wanted to know, so we went straight to the source and asked. No surprise, generative AI said a lot is going on — 73% of companies use generative AI in […]
Automation, Marketing Technologies
March 25, 2024
Via: EntrepreneurTargeted digital advertising is entering a new era, driven by the rise of artificial intelligence (AI). Since marketers apply advanced algorithms to consumer data, they can deliver hyper-personalized promotions with unparalleled precision. However, this transformation also raises pressing questions about […]
March 20, 2024
Via: Search Engine JournalAs the owner of a marketing agency, it can be tempting to try and handle every aspect of your business single-handedly. After all, your vision and passion are often driving your agency forward. However, attempting to tackle every challenge alone […]
Automation, Big Data, Marketing Technologies, Platforms & Software
March 5, 2024
Via: Search Engine JournalGoogle has announced the launch of “Solutions,” a new free tool within Google Ads designed to streamline campaign management and automate tasks for advertisers. The tool, found under the “Tools” section in Google Ads, can help you generate performance reports, […]
March 2, 2024
Via: EntrepreneurEvery marketing professional today knows the rules of the game are shifting at the breakneck speed of technological innovation, making it harder to focus on the fundamentals that will maximize success. Obviously, there’s never one secret sauce that guarantees big […]
Big Data, Platforms & Software
February 29, 2024
Via: EntrepreneurInvesting in digital marketing is no longer a desire but a strategic step that can lead a business to success. According to The Global Strategic Business Report, the digital marketing market is growing at an annual growth rate of 13.9%. […]
Big Data, Platforms & Software
February 29, 2024
Via: Search Engine LandFor years, Google and Bing have dominated paid search. Brands have focused most of their PPC budgets on these two search titans. However, the search landscape is evolving rapidly. Platforms like TikTok, Pinterest, YouTube, Reddit and Instagram offer exciting new […]
Marketing Channels, Web Advertising
February 29, 2024
Via: Search Engine LandThe impact of Google’s Search Generative Experience on ads within Google’s SERPs has been explored in a new study. Research conduct by SEO platform SE Ranking found that: Regardless of SGE snippet presence, ads appear more often at the bottom […]
Marketing Channels, Web Advertising
February 29, 2024
Via: Search Engine LandGoogle confirmed it is testing a new PPC ad format. However, key details such as the official name, functionality, influence on auction dynamics, and effect on metrics are yet to be released. The lack of information surrounding the new ad […]
Content & SEO, Marketing Channels
February 28, 2024
Via: Search Engine LandBrands and businesses must balance optimizing their online presence through SEO with providing an excellent customer experience. This raises the question – can SEO redefine client experience, or does it risk overshadowing other important elements of the customer journey? While […]
Big Data, Platforms & Software
February 28, 2024
Via: Search Engine LandGoogle Analytics 4 introduced a default Google Ads report, now available within your account’s performance reporting section. To access this report, you need to link your GA4 profile with your Google Ads account Why we care. The inclusion of this […]
Marketing Technologies, Mobile Marketing
February 28, 2024
Via: Search Engine LandYouTube Create, a mobile app designed to make editing videos easier, is expanding to 13 more markets in beta. Content creators can now download the app for free in the PlayStore on Android in the following additional countries: Argentina Australia. […]
February 27, 2024
Via: EntrepreneurThe key to building a successful brand is to resonate with customers. That’s a challenge for any brand at any time. But in 2024, it will be even more difficult than usual. For starters, the days of buying third-party customer […]