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How to boost SEO decision-making with correlation analysis

The mere mention of math can bring back haunting memories of unfinished exams and complex equations. But what if I told you that the math we’re about to explore confirms a lot of what you already intuitively know about SEO?

As SEOs, we often have hunches about what factors influence rankings. Maybe you’ve noticed that pages with more backlinks tend to rank higher or that faster-loading sites seem to perform better in search results.

Today, we will look at mathematical tools that can help us validate (or sometimes challenge) these hunches. By the end of this article, you’ll see how these tools will help you separate SEO fact from fiction and boost your confidence in recommending strategies.

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