Category: Marketing Technologies

Content Marketing, Marketing Technologies

The Art and Science of Content Marketing ROI

January 24, 2020

Via: The Content Strategist

Across the globe, many marketers are sabotaging their 2020 content marketing programs already. Their crime: failing to set goals. It’s nearly impossible to prove content marketing ROI if you don’t outline clear goals at the beginning of the year. Sure, […]

Content Marketing, Marketing Channels, Marketing Technologies, Social Media Marketing

9 E-Commerce and Social Media Marketing Trends for 2020

January 23, 2020

Via: Target Marketing

Between increasing competition and decreasing attention spans, standing out as a retailer — be it online or offline — proves more and more challenging. Below are nine e-commerce and social media marketing trends that Loomly has identified, which come with […]

Content Marketing, Marketing Technologies, News

Taking content governance to the next level with AI

January 23, 2020

Via: Digital Marketing Magazine

Content governance rarely hits the headlines, but since Facebook recruited Nick Clegg as its image “fixer,” it has received more attention. Part of Clegg’s role was to help Facebook address criticism around the posting of harmful or inappropriate content. His […]

Marketing Technologies, Other Technologies

The Importance of a Contextual Marketing Strategy for Video

January 17, 2020

Via: Target Marketing

Media plan ROI will take center stage as more dollars move to digital in 2020. Previously, linear budgets were often allocated based on content adjacency and GRPs, with measurement coming in the form of share of voice and years-long media […]

Content Marketing, Marketing Technologies

Optum Uses Content Marketing to Educate Customers on the Opioid Epidemic

January 14, 2020

Via: Target Marketing

The “opioid epidemic” is a concept too large to fathom for many, with phrases like “tearing families apart” and “devastating communities” losing their meaning after repeated use. So, when marketers at Optum, a health services and innovation company, decided to […]

Automation, Marketing Technologies

Marketing automation: when will you switch on?

January 13, 2020

Via: Digital Marketing Magazine

Across all industries, there is a stark divide between British businesses that have tech in working practice and those that don’t. Our State of Work research has shown that 43% of UK knowledge workers have already automated some of their […]

Content Marketing, Marketing Technologies

3 Ways to Derive Actionable Sales Insights From Content Marketing Data

January 9, 2020

Via: Target Marketing

As we ring in 2020, talking about the importance of content marketing and why every brand should be doing it is a record that has been broken for quite some time. Nearly all businesses these days are aiming to build […]

Content Marketing, Marketing Channels, Marketing Technologies, Web Advertising

How to Make Content SEO Friendly

January 6, 2020

Via: Convince and Convert

Building consistent organic search traffic is every digital publisher’s dream. But what does it really take to make your content SEO friendly? The good news is it is not a rocket science. On top of that, despite what many people […]

Marketing Technologies, Mobile Marketing

How to Optimize Mobile Marketing for Optichannel ROI

January 3, 2020

Via: Target Marketing

B2B and B2C marketing need to change, because no one buys like they did before. They might take a leisurely stroll through a shopping district and pop into a few stores to check out the wares. B2B buyers may do […]

Marketing Technologies, Other Technologies

What We Can Expect From Audio Marketing in 2020

December 23, 2019

Via: Adweek

The importance of brand experience has jumped from a low-ranking priority straight to top of mind. Brands are now asked to tap into their audience’s subtle and shifting feelings while showcasing their own. It’s the kind of stage, where everything […]