Automation, Big Data, Marketing Technologies, Platforms & Software
March 5, 2024
Via: Search Engine JournalGoogle has announced the launch of “Solutions,” a new free tool within Google Ads designed to streamline campaign management and automate tasks for advertisers. The tool, found under the “Tools” section in Google Ads, can help you generate performance reports, […]
Marketing Technologies, Mobile Marketing
February 28, 2024
Via: Search Engine LandYouTube Create, a mobile app designed to make editing videos easier, is expanding to 13 more markets in beta. Content creators can now download the app for free in the PlayStore on Android in the following additional countries: Argentina Australia. […]
Advertising Technology, Mobile Marketing
February 23, 2024
Via: Martech ZoneThe average mobile user today is continually connected, tapping into a digital stream of information, entertainment, and social interaction at all times of the day. With the smartphone often being the last thing they see before they sleep and the […]
Marketing Technologies, Other Technologies
February 7, 2024
Via: Search Engine JournalInteraction to Next Paint (INP) is a new Core Web Vital metric focused on responsiveness that is scheduled to replace First Input Delay on March 12, 2024. Optimizing for INP is easier with the right tools to monitor and track […]
Marketing Technologies, Other Technologies
January 17, 2024
Via: EntrepreneurThe onset of a new year brings a fresh perspective, encouraging leaders to evaluate and enhance how they communicate and connect with their audiences. Brands and their leaders are presented with the opportunity to redefine and strengthen their public relations […]
Marketing Technologies, Other Technologies
January 12, 2024
Via: EntrepreneurIn today’s fast-paced digital world, entrepreneurs and marketers must adapt and innovate to stay ahead. Digital marketing tactics have become a mainstay and key component of an omnichannel strategy, building brand and driving demand in competitive markets. These five strategies […]
Marketing Technologies, Mobile Marketing
January 11, 2024
Via: Marketing DiveData.ai’s report removes any lingering doubt that mobile has taken over as the top channel for consumer attention and advertising spending. The $362 billion spent on mobile advertising in 2023 is larger than the economies of several countries, including Colombia, […]
Marketing Technologies, Other Technologies
January 10, 2024
Via: Search Engine JournalI’m taking you behind the scenes of a particularly tough keyword research brief we tackled. I’ll break down our approach, share our strategies, and reveal how we executed the research with a dash of our signature flair. By the end […]
Marketing Technologies, Other Technologies
January 9, 2024
Via: Martech Zone2024 is here, having brought new waves of anticipation and optimism about the state of AdTech. From the overwhelming impact of artificial intelligence (AI) to the brand wars with ad blockers – this past year was saturated with events. We’ve […]
Marketing Technologies, Other Technologies
December 5, 2023
Via: EntrepreneurText messaging is everywhere these days, and business texting platform Text Request recently released its 2024 State of Business Texting Report (disclaimer: I work for Text Request and was part of this study). The report covers how businesses are using […]
Marketing Technologies, Other Technologies
December 5, 2023
Via: Search Engine JournalA link builder needs to look outside of the industry for inspiration to design a link building strategy. If you want to design a link building initiative that is goal-focused and adheres to the Google Search Essentials guidelines, read these […]
Marketing Technologies, Other Technologies
November 21, 2023
Via: EntrepreneurTraditional B2B marketing content may be data-rich and insightful, but it often falls short on character. When was the last time you heard anyone call a whitepaper “exciting” or a case study “riveting?” Never? Me either. The problem is that […]
Automation, Marketing Technologies
November 20, 2023
Via: Search Engine JournalIn a post on X, Google AdsLiaisons answered the top questions about automatically created assets (ACA). Google recently rolled out ACA for Responsive Search Ads (RSA) in 8 different languages, marking a significant step forward in digital advertising technology. This […]
Marketing Technologies, Other Technologies
November 9, 2023
Via: Martech ZoneNarrative perspective is the lens through which readers experience a story, and choosing the right one can be a powerful tool in both business-to-business (B2B) and business-to-consumer (B2C) communications. Each version of the story uses a different narrative perspective to […]
Marketing Technologies, Other Technologies
November 9, 2023
Via: EntrepreneurMany entrepreneurs who have tried PR and then stopped say something similar: “I paid a lot for PR, but it didn’t lead to sales.” It’s certainly a frustrating situation to be in. Brand awareness is great, but it doesn’t mean […]
Marketing Technologies, Other Technologies
November 6, 2023
Via: Marketing DiveThe holiday season is undoubtedly a pivotal time for retailers, marked by heightened consumer engagement, increased spending and the potential for lasting brand impressions. However, the ever-evolving retail and marketing landscape calls for innovative strategies to captivate the audience, and […]
Marketing Technologies, Other Technologies
November 6, 2023
Via: Marketing DiveLexisNexis achieved exceptional results from a multi-channel campaign supported by Terminus’ account segmentation, advertising and attribution capabilities. The following story unveils their strategic approach, control group testing methodology and the remarkable outcomes they generated. The challenge: Scenario: Pipeline gap in […]
Marketing Technologies, Other Technologies
October 31, 2023
Via: CMIMore than 25 years ago, I managed one of the most innovative types of companies on the planet – a website development agency (yes, really). Remember, this was 1996. We weren’t redesigning websites. We were introducing websites to businesses. We […]
Marketing Technologies, Mobile Marketing
October 30, 2023
Via: Search Engine LandMeta is rolling out no ads subscriptions for Facebook and Instagram users in Europe. People in the EU, EEA and Switzerland will be given the choice to either continue using these platforms with personalised ads, or pay a fee to […]
Marketing Technologies, Other Technologies
October 27, 2023
Via: Martech ZoneWith a new year approaching, you likely have a new PR plan full of targets and goals. But is that plan full of the same old tactics, or are you trying to shift your media relations to embrace the new? […]