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Category: Marketing Technologies


Marketing Technologies, Mobile Marketing

What does Google’s infinite scroll on mobile mean for advertisers?

October 15, 2021

Via: Search Engine Land

Google announced that mobile users will now have continuous scroll in search results. This means that instead of coming upon a “See More” button after about ten results, searchers will be able to continue scrolling through approximately four pages of […]


Automation, Marketing Technologies

How this industrial supplies retailer used marketing automation to keep up with customers

October 14, 2021

Via: CMO

When Covid first hit, essential business services and products company, Bunzl, knew its need to elevate email marketing with up-to-date personalised messaging had suddenly become urgent. Delivering goods in the topsy-turvy world of Covid lockdowns was difficult for most businesses. […]


Marketing Technologies, Other Technologies

Don’t Wait To Winterize Your Advertising Strategy

October 14, 2021

Via: AdExchanger

As we all get set to enjoy the traditions of fall, such as watching the leaves turn colors, visiting a pumpkin patch with the kids and enjoying one too many pumpkin spice lattes, marketers should also be thinking about how […]


Marketing Technologies, Other Technologies

10 Questions to Help Small Businesses Narrow Down Their Target Audiences

October 12, 2021

Via: Small Business Trends

Pinpointing a target audience is one of the most crucial steps in launching any successful business effort, including creating marketing campaigns and increasing sales. However, determining your audience is often much easier said than done. Before you can narrow down […]


Marketing Technologies, Other Technologies

How to Sell Digital Products

October 11, 2021

Via: Small Business Trends

The easy definition of digital products are intangible assets. Think pictures, e-books, online courses and music. Something that doesn’t have a physical form. This blog will cover how to sell digital products. From coming up with the idea, to where […]


Marketing Technologies, Other Technologies

6 Essential Digital Marketing Trends for Small Businesses

October 6, 2021

Via: Entrepreneur

Major brands today love digital marketing because of the flexibility it offers. Done right; it’s cost-effective and methodical. And it is, without a doubt, the best way for small businesses to gain a competitive edge. Total digital ad spending is […]


Marketing Technologies, Mobile Marketing

Millennials more likely to shop on mobile and engage with rewarded ads

October 6, 2021

Via: Business of Apps

Millennials are far more likely to shop using their mobile devices following the pandemic, according to new research from Tapjoy released today. Over half of millennials said they shoppe more on mobile than in the previous year and 80% said […]


Marketing Technologies, Other Technologies

Design Is the Silent Ambassador of Your Brand

October 5, 2021

Via: Martech Zone

An impactful design can help you outperform your competitors. According to the Design Management Institute, companies that opted for a compelling design were seen defeating other companies with weak designs on the S&P index by 219%. On the other hand, […]


Marketing Technologies, Other Technologies

Branding Is More Than an Accessory: It’s the Foundation of Any Business

October 5, 2021

Via: Entrepreneur

Your brand identity is the mortar that holds your brand together. Consistent branding is key to creating a brand that is memorable and easily recognizable to customers. Effective branding involves sculpting a brand identity that carries through across all of […]


Marketing Technologies, Other Technologies

What if the Competition Is Wrong? How to Avoid the Pitfalls of Competitive Content Research

October 4, 2021

Via: Moz

Competitive research is a common and necessary task in any marketing landscape. This practice is particularly crucial in digital marketing because the ecosystem rapidly changes and brands constantly battle against each other for users across multiple platforms. In the ideal […]