Category: Marketing Technologies

Automation, Marketing Technologies, Other Technologies

Supercharge Your Digital Marketing with Augmented Reality Campaigns

March 4, 2021

Via: Entrepreneur

The business world is constantly innovating and if you want to be successful, that means being willing to adapt with the times. It also means you should strive to keep your business on the cutting-edge from time to time, especially […]

Marketing Technologies, Mobile Marketing

Facebook Conversions API: What Marketers Need to Know

March 1, 2021

Via: Social Media Examiner

You may have noticed recently that Facebook has been sending up alarms about the upcoming iOS 14 changes and how they’ll impact your ads. Here’s the gist of what’s going on. With iOS 14, Apple is making it much harder […]

Marketing Technologies, Other Technologies

Digital Asset Management: What Is It & Why It Matters in Enterprise SEO

February 24, 2021

Via: Search Engine Journal

Enterprise-level brands often have complex technology stacks with integrations beyond just the website and storefront, including connections to user databases, product management, business intelligence systems, and wider marketing systems to name just a few. While the complexity of these tech […]

Content & SEO, Marketing Technologies

How to Monetize Your Expertise

February 22, 2021

Via: Convince and Convert

Whether you have used your time at home this past year to become an expert of something or whether you need an additional incentive to become better at something, the good news is that you can actually make money from […]

Content & SEO, Marketing Technologies

10 PPC Copywriting Best Practices for Extra Effective Text Ads

February 22, 2021

Via: Search Engine Journal

Running PPC ads can be profitable – or it can be a waste of time. What makes the difference? Much of it has to do with your ad text. Writing great copy for PPC ads is trickier than it might […]

Marketing Technologies, Other Technologies

7 Local Marketing Measurement Best Practices for Times of Crisis

February 19, 2021

Via: Search Engine Journal

It’s hard for local marketers to believe that it was just last March our goals were completely upended and we were forced to drastically change how we view local marketing measurement and success for both channels and campaigns. Soft skills […]

Content & SEO, Marketing Channels, Marketing Technologies, News, Social Media Marketing

Crowdfire: Discover, Curate, Share, and Publish Your Content For Social Media

February 18, 2021

Via: Martech Zone

One of the biggest challenges of keeping and growing your company’s social media presence is providing content that provides value to your followers. One social media management platform that stands out from its competitors for this is Crowdfire. Not only […]

Content & SEO, Marketing Channels, Marketing Technologies, Web Advertising

10 Tips for Starting a Business Blog That’s Built to Scale

February 17, 2021

Via: Search Engine Journal

No enterprise SEO strategy is complete without plans to build out an engaging and informative blog. Aside from adding depth to websites, blogs help businesses reach potential customers through organic search, establish expertise, authority, and trust. However, brands won’t reap […]

Marketing Channels, Marketing Technologies, Mobile Marketing, Social Media Marketing

How Instagram’s Algorithm Works & IG Content Best Practices

February 17, 2021

Via: Search Engine Journal

In March 2016, Instagram switched its feed from chronological to using an algorithm to rank the “best” posts first. Well, at the rate that things change in the digital marketing world, that’s like telling you a story that begins, “A […]

Marketing Technologies, News, Other Technologies

Brand marketers stick to trust-building strategies forged in 2020’s fires, study finds

February 16, 2021

Via: Marketing Dive

Brand trustworthiness became a bigger theme last year as the pandemic and widespread social unrest led consumers to grapple more with uncertainty. Iterable’s survey reinforces that strategies forged in the fires of 2020 will remain in place for the year […]