Top

Category: Marketing Technologies


Marketing Channels, Marketing Technologies, Mobile Marketing, Social Media Marketing

Facebook News Feed Ads Change Today

August 19, 2019

Via: Target Marketing

Facebook News Feed Ads shrink from seven to three lines on mobile formats today. Other News Feed ad format and Business Manager changes are happening, too. Early reports of the changes listed today as the mobile ad format time of […]


Big Data, Marketing Technologies, Mobile Marketing, Platforms & Software

Twitter Just Made a 6-Second Video Bid Unit Available to Advertisers

August 19, 2019

Via: Adweek

Can brands get their messages across in six seconds of video? Twitter’s newest ad offering will enable them to find out. A six-second video bid unit is now available to advertisers globally, and the  said this new option gives brand […]


Marketing Technologies, Other Technologies

Inductive Direct Mail Strategy Leads to a Better Creative Space

August 15, 2019

Via: Target Marketing

Sometimes marketers get stuck in a direct mail strategy rut. They find a direct mail format that works and just stick to it. Over time, the ROI shrinks, but not enough to spend time making changes. This is easy, but […]


Marketing Channels, Marketing Technologies, Mobile Marketing, Web Advertising

The Search Marketer’s Challenge — Striking the Right Balance

August 13, 2019

Via: Target Marketing

Today, the digital marketer has at-hand a veritable arsenal of tools to reach potential customers. There is email, organic search, paid search, and display advertising, all on a dizzying array of platforms. Each platform is busily competing for the marketer’s […]


Automation, Marketing Technologies, Other Technologies

Marketers Can’t Just Rely on What Marketing Tech ‘Hopes’ to Deliver

August 13, 2019

Via: Target Marketing

Marketers have grown understandably weary of the tech buzzwords that often over-promise and under-deliver. Yet, the very same marketers often have an Achilles heel when it comes to new technology and can’t help but say “yes” to adding it to […]


Content Marketing, Marketing Technologies

How to Lose Your Audience’s Trust With Your Marketing

August 7, 2019

Via: Target Marketing

If one of marketing’s main goals is, as I touched on a few weeks back, to reduce perceived risk for your prospects, then it’s worth discussing ways you can lose your audience’s trust and how to avoid the mistakes that […]


Big Data, Marketing Technologies, Other Technologies, Platforms & Software

Advertisers Need to Focus on People and Drop the Excessive Use of Algorithms

August 5, 2019

Via: Adweek

My head is cluttered with hordes of information. Big Data is in full effect. Every time I attend a meeting, conference or business briefing, everyone seems so hellbent on spewing forth all the data they have ever learned in their […]


Automation, Marketing Technologies, Other Technologies

8 Ways to Increase Digital Ad Revenue by 50% or More

August 1, 2019

Via: Target Marketing

I recently received a fantastic email from a single title B2B publication that I work with: “As of today, we are on track for $452,380 in digital revenue alone. This is a 66% increase over last year’s digital revenues of […]


Content Marketing, Marketing Technologies

8 Voice Content Trends for 2020

July 31, 2019

Via: Convince and Convert

Voice is the new interface that will soon surround us in many places and in many ways. Voice content for Amazon Echo, Google Home, and Samsung devices is being developed by brands large and small. We’re building voice-activated content strategies […]


Marketing Channels, Marketing Technologies, Mobile Marketing, Social Media Marketing

Facebook Is Updating Page Posts, Mobile Ads to Conform With Its Redesign

July 30, 2019

Via: Adweek

Facebook revealed updates aimed at simplifying campaign creation and management on its platform, affecting its Business Manager, News Feed ad formats and targeting options. The social network said updates coming to Business Manager over the next few months will include […]