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Category: Marketing Technologies


Automation, Marketing Technologies

Three ways Marketing and Technology Can Collaborate on Digital Transformation

December 11, 2019

Via: Chief Marketer

If ever two teams needed to be close enough to share DNA, it’s marketing and technology. Gone are the days when the technology team looked at marketing as the team that does the hoo-ha—slick advertisements, flashy websites, and puts logos […]


Automation, Marketing Technologies, Other Technologies

Augmented Reality Can Bring ‘Incredible Joy’ to Advertising

December 10, 2019

Via: Adweek

Facebook wants its advertisers to lean into the augmented reality craze. Following the rollout of a suite of interactive ads this past September, the social giant announced today the addition of its augmented reality engine, Spark AR, to its ad […]


Marketing Technologies, Other Technologies

Four Key Steps to Successful Influencer Marketing

December 3, 2019

Via: Chief Marketer

The first influencer programs on platforms like Instagram and YouTube focused on beauty and fashion, but they have since spread to industries such as financial services, publishing, insurance and beyond. So, how do you build an influencer program if you’re […]


Marketing Technologies, Other Technologies

Marketers Know Time Is Money, So Why Do They Care About the Other 271 Things?

December 3, 2019

Via: Target Marketing

Readers will no doubt share my sense of deja vu at the overuse of numbers to catch our attention — 5 Essential Steps: 16 Mandatory Rules; 4 Impossible Challenges; Etc. signposting articles, inviting our interest so we’ll read on. It’s […]


Marketing Technologies, Other Technologies

3 Video Marketing Tactics to Improve Customer Engagement

November 27, 2019

Via: Target Marketing

Video marketing isn’t a new channel to explore for most marketers, but still there are some who have yet to work on a video content strategy to further engage their audiences. That said, marketers can’t ignore that websites with videos […]


Content Marketing, Marketing Technologies

3-Part Pre-Production Content Marketing Checklist

November 27, 2019

Via: Target Marketing

Last time around, we talked about how long the content on your website pages should be if your goal is to attract, engage, and retain your audience through content marketing. This month, let’s look at a checklist of what your […]


Email Marketing, Marketing Channels, Marketing Technologies, Other Technologies

Digital Print, AR, and Experiential Marketing Evolve Direct Mail

November 25, 2019

Via: Target Marketing

Let’s just call them variable data presentations, says Ron Jacobs, CEO of Jacobs & Clevenger. Jacobs says the clients of his performance marketing agency are so ahead of the times that they’re sending consumers from hyper-personalized digital print direct mail […]


Content Marketing, Marketing Technologies

13 New and Awesome Content Marketing Tools to Try in 2020

November 25, 2019

Via: Convince and Convert

Content marketing is changing, but, luckily, there are smart tools that support the innovation and allow content marketers to stay up-to-date with new technology. In this roundup, I am going to stay off the beaten path and suggest some tools […]


Marketing Technologies, Other Technologies

Demanding Transparency: Six Ways to Combat Influencer Marketing Fraud

November 20, 2019

Via: Chief Marketer

A blistering report published this summer, “The Economic Cost of Bad Actors on the Internet: Fake Influencer Marketing in 2019,” quantified the monetary effects of influencer fraud at a cool $1.3 billion. And it could get worse. The report, which […]


Marketing Channels, Marketing Technologies, Mobile Marketing, Social Media Marketing

eMarketer Ups Its Estimates for Snapchat’s User Base, Ad Revenue

November 19, 2019

Via: Adweek

Research outfit eMarketer is bullish on Snapchat. Citing new features introduced since the messaging application’s ill-fated redesign in early 2018 and a revamped Android experience, eMarketer revised its forecasts for user growth upward. According to eMarketer, Snapchat will have 293.01 […]