Marketing Technologies, Mobile Marketing, Other Technologies
July 7, 2020
Via: Marketing DiveVideo advertisements that showed “surprised” emotions, outdoor settings and women have been more effective than other kinds of creative during the coronavirus pandemic, per the VidMob report. The surge in online shopping by consumers who are staying at home during […]
Marketing Technologies, Other Technologies
July 6, 2020
Via: Target MarketingProduct marketing has been around as long as tech products have been on the market, but many business people struggle with it. They don’t have a full grasp of what B2B product marketing involves and how effective marketers can help […]
Automation, Marketing Technologies
July 2, 2020
Via: Target MarketingThere are many posers in the data and analytics industry. Unfortunately, some of them occupy managerial positions, making critical decisions based on superficial knowledge and limited experiences. I’ve seen companies wasting loads of money and resources on projects with no […]
Content Marketing, Marketing Technologies
July 1, 2020
Via: Target MarketingThough our culture reveres the power of genius and the magic that genius can conjure — as well we should — most of us work in realms where collaboration can be far more productive than forging our own path. Content […]
Marketing Technologies, Other Technologies
June 30, 2020
Via: Target MarketingTo say this has been a challenging year would be an incredible understatement. The lives of our friends, colleagues, and customers are forever changed, and all the while, most marketing strategies were put on hold. The economic impact will have […]
Marketing Channels, Marketing Technologies, Mobile Marketing, Social Media Marketing
June 30, 2020
Via: Marketing DiveAdizzying number of marketers have in recent days announced plans to pause advertising on Facebook and other social media sites, as civil rights groups ratchet up the pressure on platforms to curb hate speech. The snowball effect mirrors past pullbacks […]
Content Marketing, Marketing Channels, Marketing Technologies, Social Media Marketing
June 29, 2020
Via: Marketing LandHave you ever started to write a new social media post, record a YouTube video or some other piece of content and sat at your desk waiting for inspiration to strike? Starting a new piece of content can be a […]
Content Marketing, Marketing Technologies
June 24, 2020
Via: Marketing LandThe coronavirus pandemic and response to racial injustices have greatly impacted what audiences are prioritizing and how they view brands. While these, and other future disruptions, are capable of driving a wedge between businesses and their customers, they also provide […]
Automation, Marketing Technologies, Other Technologies
June 22, 2020
Via: Marketing DiveDigital marketing and e-commerce have been playing a key role for many brands during the coronavirus pandemic, allowing them to communicate with and sell to consumers when stores and offices are closed down. E-commerce growth accelerated during the crisis and […]
Marketing Technologies, Other Technologies
June 22, 2020
Via: Marketing LandDigital advertising spending has been on a strong growth trajectory since its inception. The Interactive Advertising Bureau’s report on the first half of 2019 had revenue totaling $57.9 billion, which represented a 16.9% increase from the same period in 2018. […]
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