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Category: Marketing Technologies


Marketing Technologies, Mobile Marketing

M-Commerce Trends And App Insights To Inform Your Next Marketing Campaign

September 27, 2022

Via: AdExchanger

Mobile phones have come to play a large role in today’s commerce landscape, driven in part by consumers being confined to their homes for much of the past few years. In fact, 90% of adults in the US are shopping […]


Marketing Technologies, Mobile Marketing

65% of app marketers looking for new ways of audience targeting

September 23, 2022

Via: Business of Apps

Almost two-thirds (65%) of app developers are looking for new ways to target users without IDFA, cookies or data privacy issues. That’s according to research from advertising tech company Bango which surveyed more than 300 app developers and marketers on […]


Marketing Technologies, Other Technologies

Why CTV advertising will look different in 2023

September 22, 2022

Via: Digiday

The era of connected TV expansion and fragmentation is coming to a close, and evolution — and maybe even consolidation — are what media companies and advertisers are preparing to address in 2023. In whatever direction the channel takes, CTV […]


Automation, Marketing Technologies

Your Ad Operations Team Is Busy! Leave Ad Screenshots To Automation

September 21, 2022

Via: AdExchanger

It’s nearly impossible to accuse ad tech of being behind on automation. In fact, ad tech is now built on algorithms, all designed to maximize yield for buyers and sellers. Today, every impression has multiple systems evaluating every data point […]


Marketing Technologies, Other Technologies

Endeavour Group creates omnichannel marketing function

September 21, 2022

Via: CMO

Endeavour Group is on the hunt for new marketing talent after establishing its own omnichannel marketing function. Known as Endeavour Marketing, the new function is pitched as a centralised marketing team that will work alongside existing brand teams while also […]


Content & SEO, Marketing Channels, Marketing Technologies, Social Media Marketing

11 tips for using social to become an authority in your niche

September 19, 2022

Via: Search Engine Land

It’s no secret that Google’s helpful content update has caused quite a stir in the SEO community. While Google’s emphasis on “people-first” content may have come as a surprise to many content creators, users (and many SEO professionals) have been […]


Marketing Technologies, Other Technologies

Metaverse Marketing Gets A Reality Check At IAB Audience Connect

September 16, 2022

Via: AdExchanger

Advertisers who are actively testing metaverse marketing had some tough truths for the nascent media channel at the IAB’s Audience Connect event in New York City this week. For the most part, metaverse early adopters say they’re just exploring the […]


Automation, Marketing Technologies

Maropost Marketing Cloud: Multi-Channel Automation For Email, SMS, Web, and Social Media

September 12, 2022

Via: Martech Zone

A challenge to today’s marketers is to recognize that their prospects are all at different points in the customer journey. On the same day, you may have a visitor to your website who isn’t aware of your brand, a prospect […]


Marketing Technologies, Other Technologies

Purposeful Marketing > Purpose-Washing: How To Do It Right

September 1, 2022

Via: CMI

Fast Company predicted 2022 would bring “a great reckoning for corporate purpose.” Employees left companies based on differing values, and consumers boycotted brands based on social stances and values. Whether or not there’s been a true reckoning, brands face pressure […]


Automation, Marketing Technologies

Python Script: Automate Discovery Of Optimization Opportunities From GSC

August 30, 2022

Via: Search Engine Journal

I recently discovered that 10 pages on our website accounted for over 61.2% of our total clicks reported in Google Search Console (GSC) in the last three months! This is a site with around 300 categories and 20,000 product SKUs. […]


Marketing Technologies, Other Technologies

Everything You Need to Know About Crowdfunding Marketing

August 25, 2022

Via: Small Business Trends

Crowdfunding is a good way to raise money for your small business. But not all crowdfunding campaigns meet their funding goals. Only a few successful crowdfunding campaigns, which make the best use of crowdfunding marketing, raise capital as they intended. […]


Marketing Technologies, Other Technologies

4 Neuromarketing Hacks to Reach More People and Maximize Results

August 23, 2022

Via: Entrepreneur

All marketing elicits emotion either consciously or unconsciously. Neuromarketing is the science of leveraging those emotions to achieve the maximum possible results in marketing campaigns. Let’s take Frito-Lay, for example. In 2009, they used neuromarketing to discover women’s feelings about […]


Marketing Technologies, Mobile Marketing

Meta apps considered shopping destination for 65% of social app users

August 23, 2022

Via: Business of Apps

Social commerce is still in its infancy, but Meta appears to be in a strong position to dominate the market not least because of its apps WhatsApp and Instagram. A new report from SimplicityDX, the mCommerce experts, shows that three […]


Marketing Technologies, Other Technologies

What Is Remarketing: 8 Types Of Remarketing To Consider

August 17, 2022

Via: Search Engine Journal

Remarketing has become ubiquitous across the web, as users frequently gripe about endless ads chasing them around the web after viewing a product once. Yet, when used correctly, remarketing continues to be an effective tool in the box for paid […]


Automation, Marketing Technologies

Meta Brings Automation To Small Business Advertising

August 10, 2022

Via: Search Engine Journal

Meta is rolling out new tools to help small business advertisers take advantage of advances in AI and automation. When creating an ad through a Facebook page, small businesses can now utilize Meta’s Advantage+ advertising technologies. Advantage+, Meta’s most advanced […]


Marketing Technologies, Other Technologies

13 Ways to Grow Omnichannel Customer Engagement

August 9, 2022

Via: Entrepreneur

Omnichannel customer engagement is no longer a nice-to-have — it’s a necessity. In today’s digital world, customers expect a seamless, personalized experience across all channels, and they will take their business elsewhere if they don’t get it. Channels have converged, […]


Marketing Technologies, Other Technologies

What is Humanized Marketing and How Does It Affect Your Business?

August 8, 2022

Via: Entrepreneur

For more than a decade, digital marketing has helped businesses connect with customers. It’s helped them gather data to personalize the customer experience when interacting with their brand. Tailor-made messages and journeys are now the norms, leaving businesses looking for […]


Marketing Technologies, Other Technologies

The Beauty Industry Is Booming. Level Up Your Marketing Strategies To Make Your Beauty Brand Stand Out.

August 4, 2022

Via: Entrepreneur

The beauty industry is competitive but can also be lucrative when marketing is handled correctly. The global cosmetics market is worth an outstanding $507.8 billion, which will reportedly increase to approximately $750 billion by 2025. As such, brands will be […]


Marketing Technologies, Other Technologies

Tips For Leveraging The Power Of Voice Search Optimization

August 2, 2022

Via: Search Engine Journal

Imagine two businesses competing for the same customers. Let’s call them Store A and Store B. They are identical except for one thing: Store A has a location that’s easier for 7 out of 10 customers to access. Which company […]


Automation, Email Marketing, Marketing Channels, Marketing Technologies

4 Things You Can Automate in Your Email Marketing That Will Save You Time and Drive Sales

July 25, 2022

Via: Entrepreneur

Companies use email for marketing because it’s an effective way to reach their customer base through a channel they use most often. People spend a lot of time checking email — to the tune of 143 minutes every weekday — […]