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Category: Marketing Technologies


Marketing Channels, Marketing Technologies, Mobile Marketing, Social Media Marketing

Study: Most retailers will boost ad spend on Facebook next year

November 20, 2020

Via: Mobile Marketer

Retailers facing continued disruptions from the pandemic plan to ramp up their spending on social media next year to reach consumers who are expected to spend a significant amount of time online, Smartly.io’s survey of marketers indicates. While medicine researchers […]


Marketing Channels, Marketing Technologies, Mobile Marketing, Social Media Marketing

Instagram Adds New Branded Content Options, Including Branded Content Tags in Reels

November 20, 2020

Via: Social Media Today

With Instagram putting more emphasis on Reels as it seeks to combat the rise of TikTok, a key area where Instagram can best its rival is in monetization, and offering more lucrative brand partnership options and processes, in order to […]


Marketing Channels, Marketing Technologies, Mobile Marketing, Social Media Marketing

Snapchat Provides New Options for App Promotions, Including Improved Cross-Linking Tools

November 19, 2020

Via: Social Media Today

Snapchat has announced a new set of ad options for app marketers, which look to expand on the opportunities for app developers to connect with Snap’s audience by cross-linking their app functions with the platform. The main connection here comes […]


Marketing Channels, Marketing Technologies, Mobile Marketing, Social Media Marketing

Instagram Launches Updated UI for Standalone Threads App

November 19, 2020

Via: Social Media Today

Instagram has announced a new update for its standalone Threads app, which despite seemingly not gaining massive traction is still holding on, a year after its initial release. As you may or may not recall, Threads is a messaging app […]


Marketing Technologies, Other Technologies

In-video engagement as an alternative to ads

November 18, 2020

Via: Marketing Land

Video is a key channel marketing channel, but traditional advertising strategies are not always the best choice. “[Pre-roll and post-roll] video campaigns can be effective but often there just simply isn’t enough time for the product to be displayed for […]


Content Marketing, Marketing Technologies

6 Content Writing Trends for 2021: An SEO Content Checklist for SMBs

November 18, 2020

Via: Search Engine Journal

Heading into 2021, small businesses need to rethink their SEO content writing habits across their business website(s). Here’s a checklist you can use. As small businesses head into 2021 with endless hope that this pandemic ends, marketing dollars are scarce. […]


Marketing Technologies, Other Technologies

4 Things Your Marketing Team Knows That Can Help You Close More Business

November 13, 2020

Via: Entrepreneur

In-person events have traditionally been sales teams’ bread and butter — the perfect opportunity to shake hands and close deals. But the current health crisis has turned that model on its head. Many companies have had to pull back from […]


Automation, Marketing Technologies, Other Technologies

How to Channel Your Marketing Translation Spend to Benefit from the Ecommerce Boom

November 11, 2020

Via: Martech Zone

Ecommerce has been a rising trend over the past decade. And with the pandemic, more people are shopping online than ever. Ecommerce provides the perfect way to reach demographics all over the world from right behind a computer. Below, we’ll […]


Marketing Technologies, Other Technologies

The ASAP Formula: How Entrepreneurs Can Tap Into Free PR And Marketing

November 11, 2020

Via: Entrepreneur

Being an entrepreneur and running a business is not easy. To make your business work, you need to get in front of as many potential clients as possible. But how do you do that when you don’t have thousands — […]


Marketing Channels, Marketing Technologies, Mobile Marketing, Social Media Marketing

WhatsApp Adds Shopping Button to Streamline eCommerce Within Chats

November 10, 2020

Via: Social Media Today

WhatsApp has taken another small step towards maximizing its eCommerce potential with the addition of a new shopping button in business chats to streamline purchases and transactions. Similar to the new Shop options on Instagram and Facebook, the WhatsApp shopping […]