Category: Marketing Technologies

June 22, 2022

Deepfake technology is changing the way people see digital marketing. Though marketers are still in the early stages of experimenting with deepfakes and deepfake technology, these videos convey a more immersive marketing experience through storytelling. Deepfake technology is a type […]

June 15, 2022

Branding is one of the most important factors in startup success, but if handled incorrectly, it can be pointless. Worse, poor identity design could end up being an unexpected roadblock to the overall success of your business. Here’s how return […]

June 13, 2022

A report from the Out of Home Advertising Association of America in partnership with The Harris Poll found that 69% of American adults increased their positive awareness of their surroundings as COVID-19 lockdown restrictions began easing last fall. Similarly, throughout […]

June 13, 2022

International research by Harvard Business Review has documented that brands that are considered more “human” benefit from greater customer involvement, increased innovation, loyalty and a unique reputation. It pays to be human! However, creating a human brand requires one to […]

June 10, 2022

Social is the fastest growing digital media channel in 2022 with 72% of marketers planning to bolster their budgets on the format this year. A survey of over 600 advertising professionals by Mediaocean highlights that social is seen as an […]

June 10, 2022

Over half of all Americans have listened to a podcast. The venture capital and technology communities are taking note, funneling vast sums of money into the space. Why, then, are podcasts fundamentally under-monetized? As an advertising vehicle, podcasts have yet […]

June 9, 2022

Apple this week unveiled its next generation of software for its devices, including changes that will affect the way marketers interact with consumers on mobile. The tech giant previewed the coming updates to the software for devices including the iPhone […]

June 7, 2022

Running an ecommerce business? How many apps have you added to your site to improve customer experience? A handful, you say? Maybe not enough? It’s easy to keep adding new plugins geared toward improving your customer’s user experience, increasing sales, […]

June 6, 2022

Historically, the technology used to deliver TV programming and advertising to viewers has evolved much faster than the ability to measure it. Now, as CTV and streaming explode, there’s an opportunity for measurement to get ahead, establishing future-proof currencies for […]

June 2, 2022

Machine learning is all the rage but what does it actually look like in practice, as part of a digital marketing strategy? You’ve encountered a machine learning strategy if you’ve used a website that recommends products based on previous purchases. […]