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Category: Marketing Technologies


Marketing Channels, Marketing Technologies, Mobile Marketing, Social Media Marketing

Magna: Digital platforms like Amazon remain resilient amid overall ad spending declines

September 16, 2020

Via: Marketing Dive

Magna concludes that the coronavirus pandemic has firmly shifted consumer attentions toward e-commerce and social media, and thus accelerated the pace at which advertising dollars are turning toward digital media over traditional offerings. Amazon’s streaming platform Twitch, for example, grew […]


Automation, Marketing Technologies, News

Programmatic Advertising: What It Is and Tips to Get Started

September 14, 2020

Via: Convince and Convert

Have you ever been to a public auction or estate sale? I’ve done it and it is a lot of fun. You find the item you want, the auctioneer starts the bidding process, and you start to bid. The bidding […]


Automation, Marketing Technologies

The Human Touch: Evolving the AI-Driven Customer Experience

September 14, 2020

Via: Target Marketing

The use of AI has accelerated in the months since COVID-19 first gripped the world. With consumers seeking contactless or non-touch interfaces and AI tools expanding their capabilities, it’s clear that AI has a growing impact on customer experience and […]


Marketing Technologies, News, Other Technologies

3 ways to make your agility during the pandemic a foundational tool for the longterm

September 11, 2020

Via: Marketing Land

For many marketing organizations, “getting it right” has been the primary goal. This has led marketers down the path of weeks (or months) of research and stringent approval processes. Because marketers’ jobs often depend on “getting it right,” we’ve become […]


Marketing Technologies, Other Technologies

Getting the C-Suite to buy in on agile marketing

September 9, 2020

Via: Marketing Land

While agile marketing is the norm for many marketing operations teams, the C-suite in most organizations is likely preoccupied with other concerns than trying to understand scrum versus kanban. So how do you break down agile marketing to executives with […]


Content Marketing, Marketing Technologies

Workload up for 82% of in-house creative teams, driven by demand for digital content

September 4, 2020

Via: Marketing Dive

The latest report from the WFA and The Observatory International offers another sign that marketers — at least at large, global companies — are accelerating the in-housing of key functions during the pandemic. For their research, the groups polled 53 […]


Content Marketing, Marketing Technologies

75% of people unlikely to use branded hashtags, survey finds

September 2, 2020

Via: Marketing Dive

Visual Objects’ survey findings support the idea that prompting consumers to create content is cost-effective for marketers that want to maintain a social media presence during the pandemic, with online reviews being the most likely way for people to create […]


Content Marketing, Marketing Technologies

Killer Content Marketing From Top of Funnel to Conversion

September 2, 2020

Via: Target Marketing

Content marketing requires a bit of a balance these days. On the one hand, we are all inundated with content, not all of it terribly useful, so we have to be sure what we publish is of the highest quality. […]


Big Data, Customer Data, Marketing Technologies, Other Technologies

The Biggest Obstacle to Personalization Is the Creative Element

September 1, 2020

Via: Target Marketing

In a world where everyone is exposed to constant marketing through every conceivable media channel every day, messages that are not relevant to the target will be utterly ignored. And don’t blame the consumers for it, either. You, as a […]


Content Marketing, Marketing Technologies

5 Ways to Boost Your Visual Marketing Results

August 31, 2020

Via: Convince and Convert

Marketers have long been talking about the power of visual content, both for attracting attention and for engaging your audience. Yet, with the emergence of visual-only social media networks — like Instagram and Pinterest — visual marketing stopped being a […]