Category: Marketing Technologies

October 11, 2019

When you’re searching for a healthcare provider, you want more than a scientific expert. You need someone accessible, prompt, and trustworthy. Today’s patients need personalized advice and access to helpful resources. This changing tide is why many healthcare and pharmaceutical […]

October 10, 2019

What direct mail experience do your customers and prospects get when they receive your mail pieces? The first moment when they touch and interact with your mail piece is the moment when you either get a second look or get […]

October 10, 2019

Sentiment analysis is a fascinating concept. Brands use it to better understand customer reactions, behaviors, and opinions toward their products, services, reputation, and more. The goal of sentiment analysis is to increase customer acquisition, retention, and satisfaction. Moreover, it helps […]

October 8, 2019

B2B content marketing tends toward common pitfalls. There’s often too much industry jargon, too many promotional messages, and too little appeal to the buyer’s emotion. Though your subject matter may be complex, your content is most effective when it’s simple […]

October 3, 2019

To be heard in this digital age, brands must deliver consistent and relevant experiences to consumers across many different channels, including traditional ones like direct mail. Print is a tangible touchpoint in the customer journey and makes an impact when […]

October 2, 2019

It’s not news that your marketing can’t be all about you. To borrow a pop culture expression, your prospects just aren’t that into you. They’re into what you can do for them. But once they’ve established that what you can […]

October 2, 2019

How does your progressive web app (PWA) compare to other brands? While there are excellent PWA quality tests like the Lighthouse tool, until recently there’s been a dearth of metrics to compare against industry averages and identify opportunities to improve […]

September 25, 2019

A director of marketing with whom I worked on a content marketing project wanted feedback on her team’s email marketing automation campaigns. So she sent me an email automation flowchart. It was expertly organized, with decision diamonds based on prospect […]

September 25, 2019

If you look back into the not-so-ancient history of online content, you’ll trace the birth of the social influencer to the invention of the almighty blog, which made us all very aware of how powerful it can be to put, […]

September 24, 2019

Mobile attribution and data analytics company AppsFlyer released the ninth edition of its Performance Index, which analyzes mobile media sources. The company analyzed 23 billion application installations and 45 billion app opens across over 15,000 mobile apps from January through […]