Category: Marketing Technologies

January 16, 2019

The wisdom is supposed to come from us. You and I. Flesh and blood. Replete with logical flaws, yet the ability to seamlessly navigate a maddeningly complex world that doesn’t always follow a simple algorithm. Which is why we experience […]

January 16, 2019

Is word of mouth the same as influencer marketing? Is influencer marketing a type of word of mouth? How do they work together, if they do at all? I’ve created a new, unified theory of word of mouth strategy, with […]

January 14, 2019

It’s inevitable that as mobile ad spending goes up, so does mobile ad fraud. Mobile ad spending is growing by 20% this year and is valued at over $75 billion, according to Forbes. RetailDive reports that fraud rates have almost […]

January 11, 2019

This fall, I spoke on a panel with Spotify, Nestle and Plan.Net Gruppe about voice strategy for brands at DMEXCO in Cologne, Germany, one of Europe’s largest marketing and technology conferences. Like AI, voice is a hot topic these days. […]

January 8, 2019

Ad networks have been under scrutiny lately over costs, middlemen and media placements. With so many networks to chose from, marketers are up against a gamble when selecting a partner. Our research isolated the key metrics necessary to create the […]

January 8, 2019

Twitter’s MoPub mobile advertising platform is teaming up with Pixalate and DoubleVerify to ensure the quality of traffic across its network. MoPub said in a blog post that it runs more than 1.5 trillion live auctions per month to fill […]

January 2, 2019

Marketing practitioners spend a fair amount of their time at the intersection of the marketing function and the technology that powers it. Gartner correctly predicted that by 2017, the CMO would spend more than the CIO on IT. In light […]

December 28, 2018

Brands were more creative than ever in their social media posts this year and connected with audiences by raising awareness of social issues, according to social media analytics company Unmetric. “Burger King enlightened fans with the importance of net neutrality, […]

December 27, 2018

It’s a tumultuous time in the media industry, and this year saw multiple publications change ownership and some—including, most recently, conservative magazine The Weekly Standard—shutter operations entirely. So it perhaps came as no surprise when a number of brands across […]

December 19, 2018

It seems that (almost) everyone has received the memo about responsive web design. Thankfully, it’s pretty rare in 2018 to visit a website on your mobile phone and find only teeny-tiny print and microscopic buttons. Remember the days of zooming […]