Category: Marketing Technologies

September 16, 2020

Magna concludes that the coronavirus pandemic has firmly shifted consumer attentions toward e-commerce and social media, and thus accelerated the pace at which advertising dollars are turning toward digital media over traditional offerings. Amazon’s streaming platform Twitch, for example, grew […]

September 14, 2020

Have you ever been to a public auction or estate sale? I’ve done it and it is a lot of fun. You find the item you want, the auctioneer starts the bidding process, and you start to bid. The bidding […]

September 14, 2020

The use of AI has accelerated in the months since COVID-19 first gripped the world. With consumers seeking contactless or non-touch interfaces and AI tools expanding their capabilities, it’s clear that AI has a growing impact on customer experience and […]

September 11, 2020

For many marketing organizations, “getting it right” has been the primary goal. This has led marketers down the path of weeks (or months) of research and stringent approval processes. Because marketers’ jobs often depend on “getting it right,” we’ve become […]

September 9, 2020

While agile marketing is the norm for many marketing operations teams, the C-suite in most organizations is likely preoccupied with other concerns than trying to understand scrum versus kanban. So how do you break down agile marketing to executives with […]

September 4, 2020

The latest report from the WFA and The Observatory International offers another sign that marketers — at least at large, global companies — are accelerating the in-housing of key functions during the pandemic. For their research, the groups polled 53 […]

September 2, 2020

Visual Objects’ survey findings support the idea that prompting consumers to create content is cost-effective for marketers that want to maintain a social media presence during the pandemic, with online reviews being the most likely way for people to create […]

September 2, 2020

Content marketing requires a bit of a balance these days. On the one hand, we are all inundated with content, not all of it terribly useful, so we have to be sure what we publish is of the highest quality. […]

September 1, 2020

In a world where everyone is exposed to constant marketing through every conceivable media channel every day, messages that are not relevant to the target will be utterly ignored. And don’t blame the consumers for it, either. You, as a […]

August 31, 2020

Marketers have long been talking about the power of visual content, both for attracting attention and for engaging your audience. Yet, with the emergence of visual-only social media networks — like Instagram and Pinterest — visual marketing stopped being a […]