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Category: Marketing Technologies


Automation, Marketing Technologies

The Automation Imperative in the Age of Programmatic

June 13, 2019

Via: Target Marketing

Programmatic advertising offered the promise of having systems of processes govern media buying, to ultimately allow for time and resource efficiencies. This would naturally increase innovation in a growing industry and give way for more opportunity. The goal was advanced […]


Automation, Marketing Technologies

3 Ways to Better Manage Marketing Automation So the ‘Shiny Object’ Doesn’t Stab You

June 11, 2019

Via: Target Marketing

On Thursday, I will be presenting at the All About Marketing Tech Virtual Conference & Expo on the topic of targeting and automation. One of the themes I plan to hit upon is about how companies are hindering their marketing […]


Content Marketing, Marketing Technologies

Branded Content Initiatives Help News Publishers Rake In Revenue, But Some Remain Wary

June 11, 2019

Via: Adweek

Publishers have been hesitant to devote more of their digital budgets to branded content initiatives, despite the fact that those that do take the plunge reported strong profit margins, according to the new Branded Content Project study from the Local […]


Content Marketing, Marketing Technologies

12 Awesome Video Tools for Content Marketers

May 23, 2019

Via: Convince and Convert

Every year sees video leech more and more web traffic from other content types. As of 2018, worldwide internet users watched in excess of 500 million hours of content on YouTube every day. We collectively upload as much video content […]


Marketing Channels, Marketing Technologies, Mobile Marketing, Web Advertising

3 Reasons Why Achieving Organic Search Success Has Gotten Harder

May 21, 2019

Via: Target Marketing

If you think that it has gotten harder to achieve organic search success, you may be right. Most marketers recognize organic search’s tremendous value as an acquisition channel and focus on optimizing for organic search. Even if you are following […]


Marketing Technologies, Other Technologies

6 Ways That 3D Mapping Will Change Retail Forever

May 20, 2019

Via: Adweek

Compared to today, the physical world of the future will be planned without much guesswork involved. It will be developed in an inch-by-inch fashion, thanks to 3D mapping startups like Fantasmo, Matterport, Deepmap, Velodyne Lidar and Netradyne. 3D mapping (also […]


Marketing Technologies, Other Technologies

4 Steps to Improve Conversion Using an Analytical Approach

May 20, 2019

Via: Target Marketing

Improving on-site conversions and increasing sales has been and always will be a top priority for smart businesses. However, WordStream found from first-hand analysis that the average conversion rate for a business website is a measly 2.35%. Obviously, having more […]


Content Marketing, Marketing Channels, Marketing Technologies, Web Advertising

How to Keep Your Website Designs From Becoming Hot (Visual) Messes

May 15, 2019

Via: Target Marketing

Put 10 graphic designers in a room and they’ll have 50 stories about beautiful website designs they launched that looked just awful six months or a year later. That’s the double-edged sword of modern content management systems. A CMS gives […]


Marketing Technologies, Mobile Marketing

Spring Forward With Smart E-commerce Strategies

May 10, 2019

Via: Target Marketing

With the growth of e-commerce and the increasing amount of options at consumers’ fingertips, the market is ripe for innovation. Good customer service isn’t just a nice-to-have, but a must-have. E-commerce sales are projected to reach $604.2 billion by 2020, […]


Content Marketing, Marketing Technologies

How Brands Can Align Content Marketing With Sales

May 1, 2019

Via: Target Marketing

If your sales team doesn’t like the leads your marketing team is sending them, you should be inviting those marketing folks to sit in on sales calls to help them create the right content marketing programs. It’s not news that […]