Marketing Channels, Marketing Technologies, Mobile Marketing, Social Media Marketing
August 19, 2019
Via: Target MarketingFacebook News Feed Ads shrink from seven to three lines on mobile formats today. Other News Feed ad format and Business Manager changes are happening, too. Early reports of the changes listed today as the mobile ad format time of […]
Big Data, Marketing Technologies, Mobile Marketing, Platforms & Software
August 19, 2019
Via: AdweekCan brands get their messages across in six seconds of video? Twitter’s newest ad offering will enable them to find out. A six-second video bid unit is now available to advertisers globally, and the said this new option gives brand […]
Marketing Technologies, Other Technologies
August 15, 2019
Via: Target MarketingSometimes marketers get stuck in a direct mail strategy rut. They find a direct mail format that works and just stick to it. Over time, the ROI shrinks, but not enough to spend time making changes. This is easy, but […]
Marketing Channels, Marketing Technologies, Mobile Marketing, Web Advertising
August 13, 2019
Via: Target MarketingToday, the digital marketer has at-hand a veritable arsenal of tools to reach potential customers. There is email, organic search, paid search, and display advertising, all on a dizzying array of platforms. Each platform is busily competing for the marketer’s […]
Automation, Marketing Technologies, Other Technologies
August 13, 2019
Via: Target MarketingMarketers have grown understandably weary of the tech buzzwords that often over-promise and under-deliver. Yet, the very same marketers often have an Achilles heel when it comes to new technology and can’t help but say “yes” to adding it to […]
Content Marketing, Marketing Technologies
August 7, 2019
Via: Target MarketingIf one of marketing’s main goals is, as I touched on a few weeks back, to reduce perceived risk for your prospects, then it’s worth discussing ways you can lose your audience’s trust and how to avoid the mistakes that […]
Big Data, Marketing Technologies, Other Technologies, Platforms & Software
August 5, 2019
Via: AdweekMy head is cluttered with hordes of information. Big Data is in full effect. Every time I attend a meeting, conference or business briefing, everyone seems so hellbent on spewing forth all the data they have ever learned in their […]
Automation, Marketing Technologies, Other Technologies
August 1, 2019
Via: Target MarketingI recently received a fantastic email from a single title B2B publication that I work with: “As of today, we are on track for $452,380 in digital revenue alone. This is a 66% increase over last year’s digital revenues of […]
Content Marketing, Marketing Technologies
July 31, 2019
Via: Convince and ConvertVoice is the new interface that will soon surround us in many places and in many ways. Voice content for Amazon Echo, Google Home, and Samsung devices is being developed by brands large and small. We’re building voice-activated content strategies […]
Marketing Channels, Marketing Technologies, Mobile Marketing, Social Media Marketing
July 30, 2019
Via: AdweekFacebook revealed updates aimed at simplifying campaign creation and management on its platform, affecting its Business Manager, News Feed ad formats and targeting options. The social network said updates coming to Business Manager over the next few months will include […]
August 19, 2019
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August 19, 2019
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