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Category: Marketing Technologies


Automation, Marketing Technologies

Building a Seamless Healthcare Customer Journey: Integrating Email and Marketing Automation

September 27, 2023

Via: Convince and Convert

In today’s rapidly evolving healthcare landscape, patients and caregivers are seeking more personalized and responsive care experiences. The pressure on healthcare providers to meet these expectations is mounting, and traditional methods are no longer sufficient. If you’ve found yourself searching […]


Marketing Technologies, Other Technologies

What is the best generative AI tool for writing PR content?

September 22, 2023

Via: Search Engine Land

Ever wondered which is the best generative AI tool for writing PR content? I have just finished conducting a series of tests to determine just that and found that the post generated by Bard produced: Slightly better results than a […]


Marketing Technologies, Other Technologies

5 Keys to an Influencer Marketing Campaign That Makes You Money

September 18, 2023

Via: Entrepreneur

Imagine being able to engage with your target audience without feeling like you’re selling to them. That’s what influencer marketing can do for your brand. A big reason 93% of marketers include influencer marketing in their brand strategy is because […]


Automation, Marketing Technologies

Last call for Google Ads API v12

August 29, 2023

Via: Search Engine Land

Developers are being advised to migrate to a newer version before then to ensure API access is not affected. Why we care. API updates have a direct impact on how advertising campaigns work. When an older version is no longer […]


Marketing Technologies, Other Technologies

Do You Know the Real Value of Generative AI in Content?

August 25, 2023

Via: CMI

You’ve likely used AI for digital advertising, given how it powers Google’s assembly of search ads. But are you using generative AI to develop content for advertising? Reuters recently reported about some of the biggest advertisers using generative AI to […]


Automation, Marketing Technologies

How To Scale Your B2B Google Ads Strategy Across Multiple Languages And Regions

August 23, 2023

Via: Search Engine Journal

Humans are incredibly diverse – and it’s marketing’s job to respect, engage, and nurture that. Expanding a B2B business from English-only strategies to regional, multi-language campaigns can absolutely be the turning point of your success. In fact, it’s hard to […]


Marketing Technologies, Other Technologies

How To Drive More Sales: The Ultimate Multichannel Ecommerce Marketing Guide

August 21, 2023

Via: Search Engine Journal

The nature of ecommerce marketing has grown increasingly complex. Gone are the days when you could rely solely on a single channel to drive sales for your business. Now, in order to seamlessly integrate into consumers’ daily digital experiences, you […]


Marketing Technologies, Other Technologies

7 Crucial Metrics to Evaluate the Effectiveness of Your Marketing Campaigns

August 14, 2023

Via: Entrepreneur

The ability to quantify the effectiveness of marketing campaigns and strategies is no longer a luxury; it’s a strategic imperative that separates thriving businesses from those merely treading water. This article highlights the significance of measuring marketing ROI and explores […]


Marketing Technologies, Mobile Marketing

Generative AI Adoption Rate Eclipsing Smartphones & Tablets

August 14, 2023

Via: Search Engine Journal

Generative artificial intelligence (AI) tools like ChatGPT are seeing rapid adoption, climbing faster than smartphones and tablets did after their release, according to new research from Emarketer. Emarketer reports that generative AI will reach 77.8 million users two years after […]


Marketing Technologies, Other Technologies

YouTube enables linking between Shorts and long-form videos

August 11, 2023

Via: Search Engine Land

YouTube creators will soon be able to link Shorts to other types of content, such as long-form videos. The platform announced that it is going to start introducing a safer way for creators to direct viewers by the end of […]


Automation, Marketing Technologies

What Is Marketing Automation And How Does It Work?

August 11, 2023

Via: Search Engine Journal

Want to boost the effectiveness of your marketing campaigns, create more efficient team processes, and upgrade your customer experience? You need marketing automation. Marketing automation has become popular over the past decade, and for good reason. As marketers face an […]


Marketing Technologies, Other Technologies

5 Ways to Stop Wasting Money on Influencer Marketing

August 9, 2023

Via: Entrepreneur

In the world of social media marketing, user-generated content and influencer collaborations are known tools to boost brand promotion organically. They hold the potential to connect with audiences on a deeper level, build trust and drive substantial business growth. However, […]


Automation, Marketing Technologies

Google Ads scripts usher in a new era with API access

August 9, 2023

Via: Search Engine Land

For nearly a decade, Google Ads scripts have been the unsung heroes for advertisers aiming to automate their accounts. Initially created to empower users with JavaScript-driven automation capabilities, these scripts can now use the Google Ads API’s “mutate” function. This […]


Marketing Technologies, Other Technologies

Link building in 2023: 10 ways to win or fail

August 3, 2023

Via: Search Engine Land

Link building is a consistent and proactive practice that requires time, effort and resources. It remains a fundamental aspect of SEO, but success doesn’t come easily. As you fine-tune your SEO action plan for the rest of the year, consider […]


Marketing Technologies, Other Technologies

How to create a link building strategy

August 2, 2023

Via: Search Engine Land

A link building strategy involves understanding: Your content assets. The people who consume and create your content. How your content is shared. This information helps create a guiding policy that leads to coherent actions, adding value for content creators and […]


Marketing Technologies, Mobile Marketing

4 Google Chrome Updates For Enhanced Mobile Search

August 2, 2023

Via: Search Engine Journal

To enhance mobile user’s search experience, Google has unveiled new features and updates for the Chrome mobile browser. These enhancements suggest related content, highlight trending topics, and expand search suggestions. Get Search Suggestions Chrome on iOS and Android platforms now […]


Marketing Technologies, Mobile Marketing

Meta’s new chatbots set to improve targeted ad capabilities

August 1, 2023

Via: Search Engine Land

Meta is launching a range of AI-powered chatbots that could improve its targeted advertising capabilities. The chatbots, which could come as early as September, reportedly have the ability to collect large amounts of data regarding users’ interests. It’s expected that […]


Automation, Marketing Technologies

5 tips for a successful programmatic ad campaign

July 31, 2023

Via: Search Engine Land

Programmatic advertising enables digital marketers to buy advertising space through automated technology and machine learning, typically using a demand-side platform (DSP). Leaning on automation is nothing new to most marketers. Programmatic advertising streamlines the process of buying ad inventory across […]


Marketing Technologies, Other Technologies

3 Ways Leaders Can Use Data to Grow in Shrinking Economies

July 31, 2023

Via: Entrepreneur

According to the International Monetary Fund, advanced economies will see an especially pronounced growth slowdown, from 2.7% in 2022 to 1.3% in 2023. Tech leaders are facing economic headwinds, yet encounter continuous pressure to maintain aggressive revenue growth in an […]


Automation, Marketing Technologies

Justuno: Increase Your Conversions with AI-Driven Personalized E-Commerce Experiences

July 28, 2023

Via: Martech Zone

While e-commerce platforms serve as the foundation for listing and selling products online, they often lack many essential tactics that e-commerce marketers require to drive engagement and increase conversions. Building these tools from scratch can be daunting and unnecessary, especially […]