Category: Marketing Technologies

January 24, 2020

Across the globe, many marketers are sabotaging their 2020 content marketing programs already. Their crime: failing to set goals. It’s nearly impossible to prove content marketing ROI if you don’t outline clear goals at the beginning of the year. Sure, […]

January 23, 2020

Between increasing competition and decreasing attention spans, standing out as a retailer — be it online or offline — proves more and more challenging. Below are nine e-commerce and social media marketing trends that Loomly has identified, which come with […]

January 23, 2020

Content governance rarely hits the headlines, but since Facebook recruited Nick Clegg as its image “fixer,” it has received more attention. Part of Clegg’s role was to help Facebook address criticism around the posting of harmful or inappropriate content. His […]

January 17, 2020

Media plan ROI will take center stage as more dollars move to digital in 2020. Previously, linear budgets were often allocated based on content adjacency and GRPs, with measurement coming in the form of share of voice and years-long media […]

January 14, 2020

The “opioid epidemic” is a concept too large to fathom for many, with phrases like “tearing families apart” and “devastating communities” losing their meaning after repeated use. So, when marketers at Optum, a health services and innovation company, decided to […]

January 13, 2020

Across all industries, there is a stark divide between British businesses that have tech in working practice and those that don’t. Our State of Work research has shown that 43% of UK knowledge workers have already automated some of their […]

January 9, 2020

As we ring in 2020, talking about the importance of content marketing and why every brand should be doing it is a record that has been broken for quite some time. Nearly all businesses these days are aiming to build […]

January 6, 2020

Building consistent organic search traffic is every digital publisher’s dream. But what does it really take to make your content SEO friendly? The good news is it is not a rocket science. On top of that, despite what many people […]

January 3, 2020

B2B and B2C marketing need to change, because no one buys like they did before. They might take a leisurely stroll through a shopping district and pop into a few stores to check out the wares. B2B buyers may do […]

December 23, 2019

The importance of brand experience has jumped from a low-ranking priority straight to top of mind. Brands are now asked to tap into their audience’s subtle and shifting feelings while showcasing their own. It’s the kind of stage, where everything […]