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Category: Marketing Technologies


Content Marketing, Marketing Technologies

5 Examples of Creative Healthcare Content Marketing

October 11, 2019

Via: The Content Strategist

When you’re searching for a healthcare provider, you want more than a scientific expert. You need someone accessible, prompt, and trustworthy. Today’s patients need personalized advice and access to helpful resources. This changing tide is why many healthcare and pharmaceutical […]


Marketing Technologies, Other Technologies

4 Ways to Cultivate an Effective Direct Mail Experience

October 10, 2019

Via: Target Marketing

What direct mail experience do your customers and prospects get when they receive your mail pieces? The first moment when they touch and interact with your mail piece is the moment when you either get a second look or get […]


Big Data, Customer Data, Marketing Technologies, Other Technologies

How to Use Sentiment Analysis to Transform Your Digital Marketing Strategy

October 10, 2019

Via: Target Marketing

Sentiment analysis is a fascinating concept. Brands use it to better understand customer reactions, behaviors, and opinions toward their products, services, reputation, and more. The goal of sentiment analysis is to increase customer acquisition, retention, and satisfaction. Moreover, it helps […]


Content Marketing, Marketing Technologies

3 Ways to Make B2B Content Marketing More Engaging

October 8, 2019

Via: Target Marketing

B2B content marketing tends toward common pitfalls. There’s often too much industry jargon, too many promotional messages, and too little appeal to the buyer’s emotion. Though your subject matter may be complex, your content is most effective when it’s simple […]


Marketing Technologies, Other Technologies

Digital Print Is a Critical Part of Omnichannel Marketing

October 3, 2019

Via: Target Marketing

To be heard in this digital age, brands must deliver consistent and relevant experiences to consumers across many different channels, including traditional ones like direct mail. Print is a tangible touchpoint in the customer journey and makes an impact when […]


Content Marketing, Marketing Technologies

How Passion Projects and Cause Marketing Can Power Your Marketing

October 2, 2019

Via: Target Marketing

It’s not news that your marketing can’t be all about you. To borrow a pop culture expression, your prospects just aren’t that into you. They’re into what you can do for them. But once they’ve established that what you can […]


Marketing Channels, Marketing Technologies, Mobile Marketing, Web Advertising

Introducing the New Benchmarks for Progressive Web Apps

October 2, 2019

Via: Target Marketing

How does your progressive web app (PWA) compare to other brands? While there are excellent PWA quality tests like the Lighthouse tool, until recently there’s been a dearth of metrics to compare against industry averages and identify opportunities to improve […]


Automation, Email Marketing, Marketing Channels, Marketing Technologies

The Problem With Email Marketing Automation Flowcharts

September 25, 2019

Via: Target Marketing

A director of marketing with whom I worked on a content marketing project wanted feedback on her team’s email marketing automation campaigns. So she sent me an email automation flowchart. It was expertly organized, with decision diamonds based on prospect […]


Content Marketing, Marketing Technologies

4 Ways to Keep Your Content Relevant and Real

September 25, 2019

Via: Adweek

If you look back into the not-so-ancient history of online content, you’ll trace the birth of the social influencer to the invention of the almighty blog, which made us all very aware of how powerful it can be to put, […]


Marketing Technologies, Mobile Marketing

AppsFlyer: Google Tops Facebook, Driving More App Installs in 1H 2019

September 24, 2019

Via: Adweek

Mobile attribution and data analytics company AppsFlyer released the ninth edition of its Performance Index, which analyzes mobile media sources. The company analyzed 23 billion application installations and 45 billion app opens across over 15,000 mobile apps from January through […]