Category: Marketing Technologies

Content Marketing, Marketing Technologies

Why Your Content Needs to Focus on Expertise and Relevant Experience

March 18, 2019

Via: Target Marketing

Expertise and relevant experience now matter more than price and reputation. The latter two still matter, of course, but according to a recent study by Hinge Marketing, the old twin pillars of professional services buyers’ decision-making — price and reputation […]

Content Marketing, Marketing Technologies, Other technologies

Personalization or Scalability? Let’s Do Both

March 14, 2019

Via: Aberdeen

At best, personalization at scale sounds like an oxymoron. At worst, it sounds like one of those mottos that CMOs throw around but that doesn’t translate to reality. By most definitions, personalized content can’t scale from the individual customer to […]

Content Marketing, Marketing Technologies

Original Content Builds B2B Brand Trust: Report

March 13, 2019

Via: Chief Marketer

Original research, quotes from customers and comments from industry experts are the top three elements in content that help build B2B brand trust, according to a new survey. The report from Vennli, which surveyed 100 senior-level B2B marketers on the […]

Marketing Technologies, Other technologies

The 4 Most Critical Steps for Happy Customers, Profits

March 12, 2019

Via: Target Marketing

With the frenzied rush to make happy customers, engage them emotionally, and be transparent and relevant at all times, many companies unwittingly skip over the more important goal: making happy employees, engaging them emotionally, and being transparent and relevant at […]

Content Marketing, Marketing Technologies

The Value of Marketing Simplicity in a Complex World

March 8, 2019

Via: Target Marketing

How many times have you heard, “the average consumer is exposed to ‘X’ number of ads each day?” The cliché often accompanies a pitch for a creative platform or placement intended to stand out in a crowd. In competitive markets, […]

Automation, Big Data, Customer Data, Marketing Technologies

Human Automation — With a Little Help From Good Machines

March 7, 2019

Via: Target Marketing

We should be mindful when dropping buzzwords (refer to “Why Buzzwords Suck”). As more and more people jump on the bandwagon of a buzzword, it tends to gain magical power. Eventually, some may even believe that buying into a “word” […]

Automation, Marketing Technologies

4 Ways AI Is Transforming E-Commerce Businesses

March 1, 2019

Via: Target Marketing

E-commerce has opened up the doors for all kinds of business ideas and entrepreneurial pursuits. It provides companies with virtually endless opportunities to reach customers, both domestically and internationally. The online retail market has continued to grow year-over-year, and is […]

Marketing Technologies, Mobile Marketing

Mapping a Richer Customer Experience Through Multimedia Messaging

February 28, 2019

Via: Target Marketing

How hungry would you be for a cheeseburger if I told you it was available right around the corner? How much more enticing would it be if I showed you an irresistible image of that same cheeseburger? Salivating yet? With […]

Marketing Technologies, Mobile Marketing

How 5G and ATSC 3.0 Benefit Broadcasters, Local TV and the Ad-Tech Industry

February 14, 2019

Via: Adweek

Ad tech has weathered its fair share of changes and technological shakeups, and there are more on the way thanks to 5G and ATSC 3.0. The industry has been discussing, anticipating and debating these performance standards for nearly two years. […]

Automation, Marketing Technologies, News

How to Prepare a Media Strategy That Can Survive in an AI-Focused World

February 13, 2019

Via: Adweek

Once an empty buzzword in the marketing world, extensive advancements in machine learning have made artificial intelligence a necessary and pivotal instrument in a marketer’s toolbox. Movies will show you AI that comes in blockbuster proportions: the computer’s takeover in […]