Automation, Marketing Technologies
September 27, 2023
Via: Convince and ConvertIn today’s rapidly evolving healthcare landscape, patients and caregivers are seeking more personalized and responsive care experiences. The pressure on healthcare providers to meet these expectations is mounting, and traditional methods are no longer sufficient. If you’ve found yourself searching […]
Marketing Technologies, Other Technologies
September 22, 2023
Via: Search Engine LandEver wondered which is the best generative AI tool for writing PR content? I have just finished conducting a series of tests to determine just that and found that the post generated by Bard produced: Slightly better results than a […]
Marketing Technologies, Other Technologies
September 18, 2023
Via: EntrepreneurImagine being able to engage with your target audience without feeling like you’re selling to them. That’s what influencer marketing can do for your brand. A big reason 93% of marketers include influencer marketing in their brand strategy is because […]
Automation, Marketing Technologies
August 29, 2023
Via: Search Engine LandDevelopers are being advised to migrate to a newer version before then to ensure API access is not affected. Why we care. API updates have a direct impact on how advertising campaigns work. When an older version is no longer […]
Marketing Technologies, Other Technologies
August 25, 2023
Via: CMIYou’ve likely used AI for digital advertising, given how it powers Google’s assembly of search ads. But are you using generative AI to develop content for advertising? Reuters recently reported about some of the biggest advertisers using generative AI to […]
Automation, Marketing Technologies
August 23, 2023
Via: Search Engine JournalHumans are incredibly diverse – and it’s marketing’s job to respect, engage, and nurture that. Expanding a B2B business from English-only strategies to regional, multi-language campaigns can absolutely be the turning point of your success. In fact, it’s hard to […]
Marketing Technologies, Other Technologies
August 21, 2023
Via: Search Engine JournalThe nature of ecommerce marketing has grown increasingly complex. Gone are the days when you could rely solely on a single channel to drive sales for your business. Now, in order to seamlessly integrate into consumers’ daily digital experiences, you […]
Marketing Technologies, Other Technologies
August 14, 2023
Via: EntrepreneurThe ability to quantify the effectiveness of marketing campaigns and strategies is no longer a luxury; it’s a strategic imperative that separates thriving businesses from those merely treading water. This article highlights the significance of measuring marketing ROI and explores […]
Marketing Technologies, Mobile Marketing
August 14, 2023
Via: Search Engine JournalGenerative artificial intelligence (AI) tools like ChatGPT are seeing rapid adoption, climbing faster than smartphones and tablets did after their release, according to new research from Emarketer. Emarketer reports that generative AI will reach 77.8 million users two years after […]
Marketing Technologies, Other Technologies
August 11, 2023
Via: Search Engine LandYouTube creators will soon be able to link Shorts to other types of content, such as long-form videos. The platform announced that it is going to start introducing a safer way for creators to direct viewers by the end of […]
Automation, Marketing Technologies
August 11, 2023
Via: Search Engine JournalWant to boost the effectiveness of your marketing campaigns, create more efficient team processes, and upgrade your customer experience? You need marketing automation. Marketing automation has become popular over the past decade, and for good reason. As marketers face an […]
Marketing Technologies, Other Technologies
August 9, 2023
Via: EntrepreneurIn the world of social media marketing, user-generated content and influencer collaborations are known tools to boost brand promotion organically. They hold the potential to connect with audiences on a deeper level, build trust and drive substantial business growth. However, […]
Automation, Marketing Technologies
August 9, 2023
Via: Search Engine LandFor nearly a decade, Google Ads scripts have been the unsung heroes for advertisers aiming to automate their accounts. Initially created to empower users with JavaScript-driven automation capabilities, these scripts can now use the Google Ads API’s “mutate” function. This […]
Marketing Technologies, Other Technologies
August 3, 2023
Via: Search Engine LandLink building is a consistent and proactive practice that requires time, effort and resources. It remains a fundamental aspect of SEO, but success doesn’t come easily. As you fine-tune your SEO action plan for the rest of the year, consider […]
Marketing Technologies, Other Technologies
August 2, 2023
Via: Search Engine LandA link building strategy involves understanding: Your content assets. The people who consume and create your content. How your content is shared. This information helps create a guiding policy that leads to coherent actions, adding value for content creators and […]
Marketing Technologies, Mobile Marketing
August 2, 2023
Via: Search Engine JournalTo enhance mobile user’s search experience, Google has unveiled new features and updates for the Chrome mobile browser. These enhancements suggest related content, highlight trending topics, and expand search suggestions. Get Search Suggestions Chrome on iOS and Android platforms now […]
Marketing Technologies, Mobile Marketing
August 1, 2023
Via: Search Engine LandMeta is launching a range of AI-powered chatbots that could improve its targeted advertising capabilities. The chatbots, which could come as early as September, reportedly have the ability to collect large amounts of data regarding users’ interests. It’s expected that […]
Automation, Marketing Technologies
July 31, 2023
Via: Search Engine LandProgrammatic advertising enables digital marketers to buy advertising space through automated technology and machine learning, typically using a demand-side platform (DSP). Leaning on automation is nothing new to most marketers. Programmatic advertising streamlines the process of buying ad inventory across […]
Marketing Technologies, Other Technologies
July 31, 2023
Via: EntrepreneurAccording to the International Monetary Fund, advanced economies will see an especially pronounced growth slowdown, from 2.7% in 2022 to 1.3% in 2023. Tech leaders are facing economic headwinds, yet encounter continuous pressure to maintain aggressive revenue growth in an […]
Automation, Marketing Technologies
July 28, 2023
Via: Martech ZoneWhile e-commerce platforms serve as the foundation for listing and selling products online, they often lack many essential tactics that e-commerce marketers require to drive engagement and increase conversions. Building these tools from scratch can be daunting and unnecessary, especially […]