2024 is here, having brought new waves of anticipation and optimism about the state of AdTech. From the overwhelming impact of artificial intelligence (AI) to the brand wars with ad blockers – this past year was saturated with events.
We’ve seen how trends emerged and died out, the power struggle between open web publishers and walled gardens, the incredible growth of certain media buying channels, and another delay of cookie execution.
Now it’s about time we talk about all of that and try to predict where the wind blows in 2024. Since five heads are better than one, we’ve invited our fellow industry experts for you to hear different perspectives. Without further ado, let’s get started.
