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Category: News


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Search advertising is thriving amid economic uncertainty, new report confirms

September 16, 2022

Via: Search Engine Land

If you’re waiting for search ad spending to slow down any time soon, you’ll be waiting a while. A new report shows that CTV, linear TV, and video are the most vulnerable when it comes to cutting ad budgets. In […]


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Marketers consider TikTok most innovative media platform

September 9, 2022

Via: Business of Apps

TikTok is now considered one of the top innovative media brands among advertisers globally. That’s according to a survey from Kantar based on the answers of 18,000 consumers and 900 senior marketers. The results show that TikTok ads are widely […]


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Reddit improves mobile and digital ad business with acquisition of Spiketrap

September 9, 2022

Via: Business of Apps

Reddit just acquired Spiketrap, the audience contextualisation company in hopes of improving its ad relevance and targeting performance. Spiketrap technology is used to bolster quality scoring and engagement prediction. It does it by providing contextual analysis and features through its […]


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Starburst beams TikToks into space to engage Gen Z

September 6, 2022

Via: Marketing Dive

Starburst’s “Ask the Universe” campaign piggybacks off renewed interest in space as a way to engage with a Gen Z audience on the cohort’s preferred social platform. The Mars Wrigley brand claims its SpaceSpeak partnership will make it the first […]


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4 Digital Advertising Predictions You Need to Keep Your Eyes On

September 5, 2022

Via: Entrepreneur

Silicon Valley media leaders like Google, Meta, Twitter and TikTok run primarily off selling advertising space as a significant revenue stream. According to their Q2 earnings reports, not only are these giants slowing down and losing on their advertising sales, […]


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Coca-Cola kicks off digitally driven World Cup campaign

September 1, 2022

Via: Marketing Dive

Coca-Cola is getting an early jump on its campaign around the World Cup, which takes place Nov. 20 to Dec. 18 this year instead of during the summer to avoid the intense heat in Qatar, its host country. Coca-Cola has […]


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How Attribution Can Help Healthcare Organizations Take Their Marketing to New Levels

September 1, 2022

Via: Entrepreneur

Marketing in healthcare differs greatly from many other industries. With the ethical and regulatory implications of patient privacy, many healthcare organizations may feel that their marketing efforts are limited. As a direct result, it’s likely that healthcare marketing often lags […]


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Netflix secures 2 Snap execs to spearhead advertising push

August 31, 2022

Via: Marketing Dive

Netflix has secured two experienced executives to chart its course into crowded ad-supported streaming waters. The hires come as the company aims to roll out a cheaper ad-supported tier in early 2023, though a Bloomberg report last week indicated that […]


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eBay to Acquire TCG Player in Bid to Dominate Trading Card Seller Market

August 24, 2022

Via: Small Business Trends

It has been announced that the global commerce leader eBay has entered into an agreement to acquire TCGplayer, a collectible card marketplace. eBay to Acquire TCG Player in Bid to Dominate Trading Card Seller Market TCGplayer originated in hobby stores […]


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What PepsiCo’s $550M Celsius deal means for the energy drink brand

August 22, 2022

Via: Marketing Dive

In the latest move to diversify its beverage portfolio, PepsiCo earlier this month invested $550 million into Celsius Holdings, the maker of the eponymous energy drink. The deal, which includes a long-term distribution agreement, gives the Pepsi owner an 8.5% […]


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Spotify MAUs grow 20% in Q2 2022

August 19, 2022

Via: Business of Apps

One in 10 Spotify mobile installs are power users who open the app every day finds Q2 2022 data from Sensor Tower. Power users are defined as active US Google Play installs who open the app every day. Compared to […]


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Pepsi prepares for NFL season with fridge-TV combo, new commercials

August 18, 2022

Via: Marketing Dive

Despite Pepsi cutting the cord on its longtime NFL Super Bowl Halftime Show sponsorship, the company understandably wants to maintain ties with what has become the most profitable sports league in the world. The desire is signified by parent PepsiCo’s […]


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Meta tests end-to-end encryption for Messenger backups

August 15, 2022

Via: Business of Apps

Meta announced it will go ahead with testing backups of end-to-end encrypted chats for Messenger and Instagram despite protests from policymakers. The feature would be available as a default option in Messenger. It lets users backup their end-to-end encrypted messages […]


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Startups are Making These 3 Mistakes in Their Marketing Strategy. Here’s How to Avoid Them.

August 11, 2022

Via: Entrepreneur

As we near 2023, there is no doubt that we live in a distracted world. With all its many improvements and innovations, the internet has also brought a lot of noise and distraction. There is no exception to the noise […]


News

Back-to-school challenges marketers as shoppers focus on savings

August 10, 2022

Via: Marketing Dive

Inflation is a top concern for parents this back-to-school season, but signals are mixed on how big an impact this will have on purchasing decisions. As a result, brands and retailers are focused on finding a message that promotes value […]


News

Pandemic boom industries slow ad spend amid recession concerns

August 9, 2022

Via: Marketing Dive

Industries that thrived at the height of the pandemic now find themselves scaling back their advertising spend as inflation soars and consumers grow fearful. While that shift could reflect trouble for industries like finance and real estate, which saw a […]


News

What percentage of your budget should go toward SEO?

August 9, 2022

Via: Search Engine Land

Business investment in marketing these days is soaring, especially in digital marketing. In fact, for the first time in a decade, marketing growth topped 10% from February 2021 to February 2022. According to the latest CMO Survey report, marketing spending […]


News

Buy Now, Pay Later app installs jump 339% in Europe

August 5, 2022

Via: Business of Apps

Buy Now, Pay Later (BNPL) apps have reached a record 10 million installs on the App Store and Google Play during H1 2022, according to Sensor Tower data. The apps are particularly popular in the UK and Germany where users […]


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CMO’s top 8 martech stories for the week – 28 July 2022

July 28, 2022

Via: CMO

Cordial, the owner of a cross-channel marketing and data management platform, has secured US$50M in its latest Series C funding round. The investment injection is earmarked for bolstering Cordial’s product offerings, expanding its global presence and helping elevate its cross-channel […]


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CMO’s top 8 martech stories for the week – 21 July 2022

July 21, 2022

Via: CMO

Digital experience analytics vendor, Contentsquare, has closed a US$600 million growth investment round, including $400 million in Series F equity and $200 million in debt financing. The latest investment injection brings total company funding to $1.4 billion. The Series F […]