Category: News

October 15, 2021

Hollister is angling to meet Gen Z consumers by going all in on gamer culture. Teenagers — the clothing brand’s target audience — are heavily interested in video games and video game streaming, especially Fortnite, which Bugha professionally plays. By […]

October 13, 2021

Lowe’s is making a more formal push into the crowded retail media space with the reveal of the One Roof Media Network, which is looking to generate traction as brands ramp up their marketing planning for next year. The move […]

October 13, 2021

An unsettled website accessibility law environment creates confusion for businesses and courts over what an accessible web business is and how to make it compliant. In the U.S., digital accessibility lawsuits continue to rise, with pushback from some circuit court […]

October 13, 2021

Twitter has provided some new insight into how younger audiences engage via tweet, and what they’re looking for from brands, specifically, on the platform. And as you might expect, younger users drive the discussion on the platform – though you […]

October 12, 2021

Travel app downloads jumped 14% to 143 million in H1 2021 compared to the previous year as a growing number of consumers are getting vaccinated and return to travel. That’s according to new data released by Sensor Tower which shows […]

October 6, 2021

Shortly after Twitter banned former President Donald Trump, California resident Maria Rutenberg filed a doomed lawsuit against the company, arguing that it violated her free speech rights by depriving her of the ability to retweet and comment on Trump’s old […]

October 5, 2021

It is happening again. Revelations about Facebook’s business practices — including recent whistleblower allegations that it turns a blind eye to hateful content and misinformation to maximize profits — are roiling one of the world’s most powerful tech companies. In […]

October 4, 2021

The Disney+ streaming app recently surpassed $1.5 billion in consumer spending according to estimates from Sensor Tower. Back in November 2019 when the app launched it generated almost $100 million in its first two months, marking the success to come. […]

October 1, 2021

Gaming now makes up 50% of total user acquisition spending across various app verticals. APAC companies spent the most at 64%, followed by North America (57%) and EMEA (39%). Food delivery apps were among the winners during pandemic lockdowns in […]

September 30, 2021

Coca-Cola is leaning into grand themes of human connection to refashion the brand platform for its Coke trademark for the first time since 2016. The new central philosophy, “Real Magic,” is a reference to the power of shared moments between […]