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Category: News


News

How Marketing Leaders Can Handle Change Management With Their Teams

July 17, 2019

Via: Target Marketing

Change does not want to happen. The status quo is tenacious. Change management is hard. Heck, Newton’s first law is the Law of Inertia. Things will stay as they are, unless a force pushes or pulls on them. And you, […]


News

Agency’s Fake Blog Shows How AI-Generated Content Could Spam the Web to Death

July 3, 2019

Via: Adweek

Although much has been written on how recent strides in text-generation technology could bring a new scale to fake news proliferation, less attention has been paid to its more banal potential to facilitate the mass production of run-of-the-mill spam. Content […]


News

Where Do You Start? Teaching Direct Marketing to College Students

June 24, 2019

Via: Target Marketing

What’s the best approach to engage college kids in understanding direct marketing? Principles first; metrics second? Or Metrics first; principles second? I remember sitting in the parlor of a Catholic parish rectory in North Jersey while my wife was participating […]


News

5 Key Takeaways From Reuters’ 2019 Digital News Report

June 20, 2019

Via: Adweek

An astonishing 91% of right-leaning Americans have lost faith in the media, according to a study from the Reuters Institute of Digital News and the University of Oxford. Rasmus Kleis Nielsen from the Reuters Institute for the Study of Journalism […]


News

5 Methods to Protect Your Brand Reputation During Promotional Campaigns

June 10, 2019

Via: Target Marketing

How do you protect your brand reputation? One way is to do your due diligence, even when purchasing promotional products to market your brand. Here are the five pillars of brand safety when marketing with promotional products. Promotional products are […]


News

B2B Marketing Transformation Shaped by Metrics and Agility

June 6, 2019

Via: Chief Marketer

B2B marketing is on a path of transformation, and having a firm grasp on metrics, the imperative to move quickly and the needs of stakeholders—both internal and external—is driving success. Top executives from four B2B manufacturing and high-tech companies convened […]


News

How Women Are Dominating the Influencer Marketing World

June 3, 2019

Via: Adweek

There’s a major shift in advertising happening that we need to talk about: Influencer marketing is changing the perception and power of women faster than any other marketing avenue or channel ever has. I emphasize women here because they’re the […]


News

LinkedIn Buys Drawbridge as It Looks to Ramp Up Its Marketing Solutions Offering

May 28, 2019

Via: Adweek

LinkedIn will purchase Drawbridge for an undisclosed fee. While financial details of the intended deal were not publicly disclosed, but Tomer Cohen, vp of product at LinkedIn who announced the planned deal earlier today via a blog post, boasted that […]


Marketing Channels, News, Social Media Marketing

20 Surprising Social Media Statistics from Social Media Examiner’s 2019 Industry Report

May 22, 2019

Via: Convince and Convert

Our friends at Social Media Examiner have released their annual survey on the state of the social media marketing industry, and as always, it provides some fascinating looks into how social media marketers are thinking about social media trends and […]


News

3 Takeaways From New York’s Social Media Week

May 16, 2019

Via: Adweek

We live in an increasingly connected world. And while the concept of social media is certainly nothing new, its ubiquity has reached unprecedented heights, connecting users across the globe and providing unmatched opportunities for brands to speak directly to consumers. […]