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Category: News


News

HSBC CMO’s three lessons from brand transformation

June 25, 2020

Via: CMO

Being fresh for what audiences and customers need today was a key motivator for HSBC’s global brand refresh, says its CMO, Leanne Cutts. Speaking at the Cannes Lion Live 2020 virtual event, the marketing chief explained how the multinational bank […]


News

Google’s 2020 ad revenue will dip 5.3% due to COVID-19, eMarketer says

June 23, 2020

Via: Marketing Dive

EMarketer’s latest forecast underscores a growing trend around the importance of Facebook and Amazon in the online ad business that Google has historically dominated. It also highlights how the pandemic may be accelerating that trend. A previous eMarketer forecast from […]


News

WPP commits $10M to accelerate timeline for eliminating racism in advertising

June 18, 2020

Via: Marketing Dive

The WPP news underscores both the opportunity and challenges facing the advertising and marketing industry when it comes to addressing systemic racism. WPP is considered the world’s largest advertising company, and by making a commitment to fighting racial injustice, the […]


Marketing Channels, News, Web Advertising

Here’s how to use the new Microsoft Ads Audience Network Planner

June 18, 2020

Via: Marketing Land

In March, I wrote a post about setting up a Microsoft Audience Ads campaign. I want to take this post a step further. You may already know who your target audience is if you are currently running Audience Ads campaigns. […]


Marketing Channels, News, Social Media Marketing, Traditional Marketing

Global ad marketplace to drop 7% this year, rebound next year, Magna says

June 15, 2020

Via: Marketing Dive

Magna’s numbers point to an acceleration of troubles for advertising sales volume, which is now expected to shrink by 7.2% in 2020 compared to Magna’s previous estimate of a 2.8% drop. For the linear advertising landscape, which was already in […]


News

Volkswagen overhauls marketing after backlash from racist ad

June 12, 2020

Via: Marketing Dive

Volkswagen’s latest failure illustrates that even in 2020, brands are still not getting diversity and inclusion right in their marketing. The company owned up to the mistake — albeit ex post facto — but will likely continue to face criticism […]


Marketing Channels, News, Web Advertising

Google to prohibit demographic, zip code targeting for housing, employment, credit ads

June 12, 2020

Via: Marketing Land

Google is updating its advertising policies around housing, employment and credit opportunities, the company announced Thursday. New policy. Employment, housing and credit advertisers will no longer be permitted to target or exclude their ads being from being shown based on […]


Marketing Channels, News, Social Media Marketing

Social Commentary in Authentic Brand Messaging

June 9, 2020

Via: Target Marketing

Should brands act, behave, and communicate like people? I’m sick and angry. It may seem like 1968 this past week — but folks, it’s 2020. Can’t we have a generation raised that eschews privilege based on race, and just respects […]


News

Coca-Cola eyes streaming, real-time content production in marketing restart

June 5, 2020

Via: Marketing Dive

As restaurants and bars closed up shop and concerts and sporting events were canceled during the early stages of the pandemic, Coca-Cola downshifted its advertising. The brand turned its focus from out-of-home, billboards and TV to smaller digital and streaming […]


Marketing Channels, News, Social Media Marketing

AB InBev supports global bar partners with localized social ads

June 2, 2020

Via: Marketing Dive

Restaurants and bars have been hit hard by coronavirus-related shutdowns, and even as states begin to reopen, many people may be slow to return, making it hard to make up for the lost sales from the past few months. AB […]