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Category: News


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Top 10 Digital Marketing Trends For 2024

July 10, 2024

Via: Search Engine Journal

It’s been a year of considerable disruptions in digital marketing so far. Right now, the industry is dealing with the integration of generative AI and the impact this is going to have on user behaviour and how people search. Alongside […]


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10 Creative Ways To Motivate Your Marketing Team

July 5, 2024

Via: Search Engine Journal

Everyone loves a good pizza party, but there are many more fun and creative ways to motivate your marketing team! Motivation is about creating an environment where people can do their best work, offering incentives that meet real needs, and […]


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9 Tips For Successful Lead Generation (Insights From Expert Brands)

July 2, 2024

Via: Search Engine Journal

Building a quality pipeline right now is a challenge, and Google isn’t making it any easier. Changes in how traffic and leads are coming to your site have probably shifted, yet lead generation is still a top priority. It’s critical […]


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How to harness marketing data to support holistic business strategy

July 1, 2024

Via: Search Engine Land

An effective business strategy must align development, promotion and sales with overall business goals to ensure sustainable growth and a successful market approach. Marketing often becomes isolated from broader strategies, leading to missed opportunities, inefficiencies and a lack of visibility […]


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3 major hurdles in marketing campaign planning

June 24, 2024

Via: Marketing Dive

Millions of dollars at stake. Competing demands from teams. Long hours spent in brainstorm meetings. At enterprise organizations, marketing planning is a complex exercise that can quickly go sideways when stakeholders, goals, and campaigns aren’t aligned. Now that Gartner reported […]


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How brands can navigate pre-election chaos on social media

June 24, 2024

Via: Marketing Dive

The political divide in the U.S. is well-documented. The Pew Research Center says a growing number of Republicans and Democrats view people in the opposite party as “more closed-minded, dishonest, immoral, and unintelligent than other Americans.” In 2020, we saw […]


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Google’s $2.3 million check secures bench trial in adtech antitrust case

June 17, 2024

Via: Search Engine Land

Google submitted a $2.3 million cashier’s check to cover potential damages, effectively removing the monetary aspect of the case and securing a bench trial. The case, brought by the Justice Department and eight states, is now set for a bench […]


News

Beware of anti-SEO studies that misguide your marketing strategy

June 12, 2024

Via: Search Engine Land

In March 2024, SparkToro and Datos published a study revealing insights about “where users spent time vs. where traffic referrals originate.” It has been seen by over 250,000 people since being released. SparkToro Founder Rand Fishkin later wrote a clarifying […]


News

Product Placement: What Brands and Products Are In The Most Movies and Television Shows?

June 10, 2024

Via: Martech Zone

Product placement is the practice of featuring branded products within movies, TV shows, and other media in exchange for payment or promotional consideration from the brand. Rather than a traditional advertisement, the product is worked into the contents, often used […]


News

The Traffic Impact Of AI Overviews

May 28, 2024

Via: Search Engine Journal

Two weeks after Google rolled out AI Overviews (AIOs), we can analyze early data to gauge the impact on organic traffic. I wanted to understand the impact and implications of AIOs, especially after many reports of misinformation and sometimes harmful […]


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How to build a better remote team at your digital marketing agency

May 28, 2024

Via: Search Engine Land

Many agencies have been operating fully remotely or in a hybrid environment for four or more years. But some challenges persist, including: A lack of face-to-face interaction and inability to read body language. Over-reliance on communication tools, such as Slack. […]


News

Walmart ad sales pop as more brands buy into retail media

May 20, 2024

Via: Marketing Dive

Walmart extended a winning streak on the ad sales front last quarter as a stream of new advertisers joined its retail media offerings, including a large number of marketplace sellers on Connect in the U.S. and a 30% increase in […]


News

Why advertisers can no longer trust Google

May 17, 2024

Via: Search Engine Land

The Department of Justice’s laid out a damning case against Google in the antitrust lawsuit closing argument. Search Engine Land Managing Editor Danny Goodwin highlighted some of the damaging evidence – including how Google has been increasing costs for advertisers […]


News

Small Businesses’ Struggle for Marketing Confidence in Turbulent Times

May 16, 2024

Via: Convince and Convert

In a world where confidence in marketing strategies is scarce and economic uncertainties loom large, small businesses are on a quest for resilience, seeking to fortify their marketing efforts amidst the relentless pressures of running a business. The Current State […]


News

Amazon’s first upfront promises full-funnel advertising at scale for all

May 15, 2024

Via: Marketing Dive

Amazon on Tuesday (May 14) made a big splash with its first-ever event during upfront week, a series of confabs where media and tech companies make their advertising pitches to brands and agencies. Amazon’s shift from a digitally focused NewFronts […]


News

Are Branded Podcasts Worth the Investment in 2024?

May 10, 2024

Via: Convince and Convert

Here’s a bit of trivia to use with your non-marketing friends: the word podcast comes from the combination of two words: iPod + broadcast. The former is in reference to the early 2000s Apple music device that has unfortunately already […]


News

Budweiser turns songs mentioning the brand into targeted ads on Spotify

May 6, 2024

Via: Marketing Dive

Budweiser has launched a new effort, dubbed “UninterruptAds,” to take songs that mention the Anheuser-Busch InBev (AB InBev) brand and turn them into targeted ads on Spotify, according to details shared with Marketing Dive. The effort is based in Brazil […]


News

Google Ads To Automatically Pause Low-Activity Keywords

April 30, 2024

Via: Search Engine Journal

Google is emailing advertisers to notify them it will soon begin automatically pausing low-activity keywords. According to the email, positive keywords in search ad campaigns will be considered low-activity if they haven’t generated impressions in over a year. This change […]


News

Don’t Follow Tesla’s Marketing Mistake

April 26, 2024

Via: CMI

Tell us you don’t know anything about marketing without telling us you don’t know anything about marketing. Last week, multibillionaire and marketing genius Elon Musk fired the newly formed content and marketing team one year after he begrudgingly said he […]


News

Meta ad revenue jumps 27% in Q1 2024

April 25, 2024

Via: Search Engine Land

Meta’s ad revenue increased 27% in Q1 2024, a significant improvement over the 4% growth it saw in the same quarter a year ago. Advertising revenue was $35.6 billion in Q1 2024 compared to $28.1 billion in Q1 2023. This […]