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Category: News


News

Looking at 4 Major Ways GDPR Has Altered the Marketing Landscape

September 9, 2019

Via: Adweek

A year has now passed since GDPR took effect in the EU, ushering in the most sweeping data privacy protections in a generation and transforming the global marketing and tech space in ways both predictable and unforeseen. As this anniversary […]


News

Google and AT&T Reveal New Ad-Tech Tools; Facebook Dating Is Now a Thing: Friday’s First Things First

September 6, 2019

Via: Adweek

At Cannes, Adweek brought together 30 CMOs from Hulu, the NFL, Verizon and more for a symposium on the state of marketing. One topic dominated the conversation: diversity and inclusion. What came out of that conversation is a new Adweek […]


News

Google Rolls Out Proposal to Bring a Bit More Privacy to Online Advertising

August 22, 2019

Via: Adweek

After a deluge of stories about Google’s somewhat tenuous relationship with consumer privacy, it looks like the Palo Alto giant is taking some of that criticism to heart. Today, the company announced that within the week, it would be rolling […]


News

Concerned About Amazon’s Growing Digital Ad Business? Turn to Email

August 16, 2019

Via: Target Marketing

For quite some time the digital advertising world has been described as a duopoly between Google and Facebook with every other online ad platform picking up the scraps. That state of affairs has been changing over the last few years, […]


News

4 Mistakes Multichannel Marketers Make and Lose Customers

August 15, 2019

Via: Target Marketing

Most businesses today understand the importance of multichannel marketing. They invest in SEO, PPC, social media, and even trade shows and conferences. However, if your hard-fought marketing budget is not able to increase your customer base or pool of prospects […]


News

Why C-Suites Are Agonizing Over the Death of Email

August 9, 2019

Via: Target Marketing

There is no question that many of the fat cats inhabiting C-suites today are nervously scratching their heads and trying to conjure up strategies to protect their empires against the possibility of an economic downturn. The barbarians are not yet […]


News

How Privacy Is Moving Away From Being Optional for Brands

August 9, 2019

Via: Adweek

It didn’t take long for trouble to begin. Once the EU’s General Data Protection Regulation (GDPR) came into force on May 25, 2018, European NGOs immediately started going after tech companies and social networks. To ensure maximum impact, organizations like […]


Marketing Channels, News, Social Media Marketing

A Rebrand Will Soon Remind People That Instagram and WhatsApp Are ‘From Facebook’

August 5, 2019

Via: Adweek

Instagram and WhatsApp are being rebranded with “From Facebook” being tacked on to the end of their names, reflecting their ownership by the social media giant. A Facebook spokesperson confirmed the changes, saying in an email, “We want to be […]


News

A Higher Brand Purpose Brings in Customers, Profits

July 30, 2019

Via: Target Marketing

When we act like consumers and contemplate a higher brand purpose, we most often think about the importance of corporate social responsibility, and look for postings about how the brand supports the environment, employee rights, community causes, and the like. […]


News

Why Marketers Should Care About Consumer Perception of Corporate Social Responsibility

July 25, 2019

Via: Adweek

In today’s socially conscious environment and political climate when a company takes responsibility for its actions and the subsequent impact on communities, employees and stakeholders, the results go a long way. This is no secret to companies in various industries. […]