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Category: News


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Report: Aussie advertisers wasted $5.46bn on digital advertising in 2022

January 25, 2023

Via: CMO

Australian advertisers threw away 41 per cent of their overall digital advertising spend in 2022, according to the latest Next&Co annual Digital Media Wastage report. The digital media agency said $5.46 billion of digital ad spend was wasted out of […]


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How to Adjust Your Marketing to Survive a 2023 Recession

January 25, 2023

Via: Entrepreneur

With the economic slowdown of 2022 still fresh on everyone’s minds, the possibility of a deeper recession in 2023 is a daunting thought for businesses everywhere. Analysts at Bloomberg suggest there’s a 100% chance of a recession in the coming […]


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DOJ slams Google to end ‘monopolistic grip’ on digital advertising

January 24, 2023

Via: Marketing Dive

The U.S. Department of Justice has filed suit against Google, accusing the tech giant of abusing its monopoly power over the digital advertising industry. The complaint seeks to “halt Google’s anticompetitive scheme, unwind Google’s monopolistic grip on the market, and […]


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Ad spending forecast to grow 6% in 2023 as digital priorities shift

January 23, 2023

Via: Marketing Dive

The Winterberry Group’s report pushes back against some of the grimmer trends seen in the second half of 2022, when the industry began losing steam. Inflation and economic woes have put a strain on the industry, leaving some in fear […]


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10 Crucial Marketing Tips for Online Businesses

January 19, 2023

Via: Entrepreneur

1. Understand your target audience: It’s important to know who you are selling to, so you can create marketing campaigns that appeal to them. Conduct market research to learn more about your target audience and their needs, preferences, and behaviors. […]


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9 marketing trends to watch as 2023 tests transformation bets

January 18, 2023

Via: Marketing Dive

The marketing playing field reset in 2022 as pandemic-driven trends once viewed as permanent proved anything but and economic constriction created digital whiplash. This year will test if the industry’s transformational moves have long-term viability: Will ad-supported streaming really usurp […]


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Top 3 Must-Haves for Your Digital Marketing in 2023

January 18, 2023

Via: Martech Zone

Social Media Social media has become an essential component of any digital marketing strategy. It is nothing new for digital marketers. It is, however, entirely new almost weekly regarding how consumers utilize social media. Before, the main way to research […]


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Meta adds additional ad targeting restrictions for teen users

January 12, 2023

Via: Marketing Dive

Meta has increasingly come under scrutiny for its questionable advertising practices — which were most recently ruled illegal under the European Union’s data-protection law — adding pressure on the Facebook and Instagram owner to set the record straight. Efforts around […]


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What Are The Most Common Key Performance Indicators (KPIs) in Digital Marketing?

January 12, 2023

Via: Martech Zone

As marketers, we use Key Performance Indicators (KPIs) in much the same way. Our clients or our companies have goals with respect to acquisition, customer value, and retention… and we need to constantly track our marketing and sales progress in […]


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Report: Marketers lack confidence in media and advertising measurement, optimisation and targeting

January 12, 2023

Via: CMO

Two in three marketers lack confidence in their current media marketing and advertising strategies to effectively produce outcomes, new research from the CMO Council has shown. According to the fresh Optimizing Outcomes in Media Marketing report, 34 per cent of […]


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Meta Addresses Algorithmic Discrimination With New Ad Tech

January 11, 2023

Via: MediaPost

It looks like one of many lawsuits filed against Meta Platforms is resulting in a positive change––what U.S. Attorney Damian Williams is calling a “groundbreaking resolution” that “sets a new standard for addressing discrimination through machine learning.” Over the past […]


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3 Marketing Trends to Adopt in 2023

January 11, 2023

Via: Entrepreneur

1. AI technology As customer expectations for personalized experiences continue to grow, businesses of all sizes are constantly looking for ways to provide a faster and better service and compete with audiences distracted by more content than ever before. From […]


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3 PPC marketing trends to keep a pulse on in 2023

January 10, 2023

Via: Search Engine Land

1. A slow economy and heightened focus on efficiency In case you haven’t heard, the economy has been struggling (that’s a joke). I graduated with a degree in economics, but like most of us, I have no idea how long […]


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What Is Marketing Compliance and Why Should You Care About It? Here’s What You Need to Know.

January 10, 2023

Via: Entrepreneur

What is marketing compliance? Marketing compliance is the process of making sure that your marketing, advertising and sales content abides by all rules and regulations designed to safeguard consumers and their information. One modern example of such regulation is the […]


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Five Tactics That Can Give Your PR A Boost In 2023

January 5, 2023

Via: Entrepreneur

1. KEEPING IT “LO-FI” Not to make a brand manager shudder, but the fact is, overly glossy, filtered content in all its forms is a huge turn-off. It’s time to get comfortable with relatable storytelling across your content for higher […]


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5 Ways To Be a Better Content Team Leader in 2023

January 4, 2023

Via: CMI

What’s a content marketing team leader to do? Recognize the truth. Team members will seek new opportunities inside and outside your company (and sometimes outside the profession). Wouldn’t it be better to nurture your team members and their professional development? […]


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How to Use SWOT Analysis to Strengthen Your Marketing Strategy

January 4, 2023

Via: Entrepreneur

SWOT Analysis assesses and analyzes several aspects of your business to create an effective business plan and marketing strategy. The SWOT Analysis is a powerful tool for evaluating your marketing efforts to create a more robust and pervasive marketing campaign. […]


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18 Online Review Stats Every Marketer Should Know

January 4, 2023

Via: Search Engine Journal

Why Online Reviews Are So Powerful Yelp, Google Business Profile, TripAdvisor, and similar are a boon for consumers, giving them a platform to learn about businesses before patronizing them. For business owners? Not so much. It seems that no matter […]


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2023 Trends In Search Marketing And Performance From Your Peers

December 30, 2022

Via: MediaPost

Any attempts at clairvoyance are futile when it comes to trying to predict the future of advertising, but it’s interesting to get a glimpse of what industry executives think. It’s impossible to precisely predict the path of technology three to […]


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Small Business Marketing Trends 2023

December 29, 2022

Via: E-Marketing Associates

Video Marketing While video marketing isn’t a particularly new trend, it’s one of those trends that stays on marketing trends lists for a reason. For one thing, video is the source of more than 80 percent of all internet traffic. […]