Category: News

March 26, 2020

The outbreak of COVID-19 has transformed daily life in near unprecedented ways. As the UK goes into lockdown, joining other countries in Europe, and governments from the US to Australia impose new restrictions to “flatten the curve” of the virus, […]

March 23, 2020

YouTube continues to roll out resources to help families in its community educate their kids during the ongoing coronavirus pandemic. The Google-owned video site created [email protected], a website offering learning resources and content for families, spotlighting content on topics such […]

March 20, 2020

The COVID-19 outbreak is upsetting the economy in numerous ways, and eMarketer’s revised forecast estimates the outcome for the advertising industry this year if the virus is able to be contained in the coming months. The estimated drop in expected […]

March 19, 2020

CMOs and marketing executives already have had to adapt to significant changes in consumer behavior as e-commerce and digital media shift the way many people shop and see advertising. The coronavirus pandemic is adding greater uncertainties as government authorities impose […]

March 18, 2020

The COVID-19 pandemic has quickly escalated in the U.S. over the past week, and the Ad Council’s multipartner, cross-channel campaign aims to establish a clear message on how people should behave to slow the spread. The Ad Council is the […]

March 11, 2020

Marketing services companies have become increasingly concerned about the demands by advertisers to prolong payment terms, spurring the ANA to conduct its most recent survey of client-side marketers, according to its report. Publicly traded companies that are under greater pressure […]

March 2, 2020

The growth in the Australian online advertising market has slowed, but still achieved 5.6 per cent year-on-year expansion to reach $9.3 billion expenditure for the 2019 calendar year, according to the Interactive Advertising Bureau (IAB) Australia Online Advertising Expenditure report. […]

February 28, 2020

Coronavirus is spreading at an alarming rate around the globe, unsettling the stock market and causing operational disruptions to industries spanning retail to travel and hospitality. In a year where analysts expect to see an uptick in media investments from […]

February 27, 2020

Technology and consumer behavior are evolving quickly, and brands are challenged with keeping pace. Today’s consumers are digitally fluid and mobile-first, expecting a consistent brand experience across devices and locations. A recent study found that 49% of consumers say they […]

February 25, 2020

Marketing continues to become more complex as marketing professionals have more and more marketing tactics available. Marketers need to think about content, website, mobile, SEO, SEM, programmatic advertising, video, podcasts, webinars, email, automation, personalization, data, social media, account-based marketing, affiliate […]