Category: News

June 25, 2020

Being fresh for what audiences and customers need today was a key motivator for HSBC’s global brand refresh, says its CMO, Leanne Cutts. Speaking at the Cannes Lion Live 2020 virtual event, the marketing chief explained how the multinational bank […]

June 23, 2020

EMarketer’s latest forecast underscores a growing trend around the importance of Facebook and Amazon in the online ad business that Google has historically dominated. It also highlights how the pandemic may be accelerating that trend. A previous eMarketer forecast from […]

June 18, 2020

The WPP news underscores both the opportunity and challenges facing the advertising and marketing industry when it comes to addressing systemic racism. WPP is considered the world’s largest advertising company, and by making a commitment to fighting racial injustice, the […]

June 18, 2020

In March, I wrote a post about setting up a Microsoft Audience Ads campaign. I want to take this post a step further. You may already know who your target audience is if you are currently running Audience Ads campaigns. […]

June 15, 2020

Magna’s numbers point to an acceleration of troubles for advertising sales volume, which is now expected to shrink by 7.2% in 2020 compared to Magna’s previous estimate of a 2.8% drop. For the linear advertising landscape, which was already in […]

June 12, 2020

Volkswagen’s latest failure illustrates that even in 2020, brands are still not getting diversity and inclusion right in their marketing. The company owned up to the mistake — albeit ex post facto — but will likely continue to face criticism […]

June 12, 2020

Google is updating its advertising policies around housing, employment and credit opportunities, the company announced Thursday. New policy. Employment, housing and credit advertisers will no longer be permitted to target or exclude their ads being from being shown based on […]

June 9, 2020

Should brands act, behave, and communicate like people? I’m sick and angry. It may seem like 1968 this past week — but folks, it’s 2020. Can’t we have a generation raised that eschews privilege based on race, and just respects […]

June 5, 2020

As restaurants and bars closed up shop and concerts and sporting events were canceled during the early stages of the pandemic, Coca-Cola downshifted its advertising. The brand turned its focus from out-of-home, billboards and TV to smaller digital and streaming […]

June 2, 2020

Restaurants and bars have been hit hard by coronavirus-related shutdowns, and even as states begin to reopen, many people may be slow to return, making it hard to make up for the lost sales from the past few months. AB […]