Category: News

January 25, 2023

Australian advertisers threw away 41 per cent of their overall digital advertising spend in 2022, according to the latest Next&Co annual Digital Media Wastage report. The digital media agency said $5.46 billion of digital ad spend was wasted out of […]

January 25, 2023

With the economic slowdown of 2022 still fresh on everyone’s minds, the possibility of a deeper recession in 2023 is a daunting thought for businesses everywhere. Analysts at Bloomberg suggest there’s a 100% chance of a recession in the coming […]

January 24, 2023

The U.S. Department of Justice has filed suit against Google, accusing the tech giant of abusing its monopoly power over the digital advertising industry. The complaint seeks to “halt Google’s anticompetitive scheme, unwind Google’s monopolistic grip on the market, and […]

January 23, 2023

The Winterberry Group’s report pushes back against some of the grimmer trends seen in the second half of 2022, when the industry began losing steam. Inflation and economic woes have put a strain on the industry, leaving some in fear […]

January 19, 2023

1. Understand your target audience: It’s important to know who you are selling to, so you can create marketing campaigns that appeal to them. Conduct market research to learn more about your target audience and their needs, preferences, and behaviors. […]

January 18, 2023

The marketing playing field reset in 2022 as pandemic-driven trends once viewed as permanent proved anything but and economic constriction created digital whiplash. This year will test if the industry’s transformational moves have long-term viability: Will ad-supported streaming really usurp […]

January 18, 2023

Social Media Social media has become an essential component of any digital marketing strategy. It is nothing new for digital marketers. It is, however, entirely new almost weekly regarding how consumers utilize social media. Before, the main way to research […]

January 12, 2023

Meta has increasingly come under scrutiny for its questionable advertising practices — which were most recently ruled illegal under the European Union’s data-protection law — adding pressure on the Facebook and Instagram owner to set the record straight. Efforts around […]

January 12, 2023

As marketers, we use Key Performance Indicators (KPIs) in much the same way. Our clients or our companies have goals with respect to acquisition, customer value, and retention… and we need to constantly track our marketing and sales progress in […]

January 12, 2023

Two in three marketers lack confidence in their current media marketing and advertising strategies to effectively produce outcomes, new research from the CMO Council has shown. According to the fresh Optimizing Outcomes in Media Marketing report, 34 per cent of […]

January 11, 2023

It looks like one of many lawsuits filed against Meta Platforms is resulting in a positive change––what U.S. Attorney Damian Williams is calling a “groundbreaking resolution” that “sets a new standard for addressing discrimination through machine learning.” Over the past […]

January 11, 2023

1. AI technology As customer expectations for personalized experiences continue to grow, businesses of all sizes are constantly looking for ways to provide a faster and better service and compete with audiences distracted by more content than ever before. From […]

January 10, 2023

1. A slow economy and heightened focus on efficiency In case you haven’t heard, the economy has been struggling (that’s a joke). I graduated with a degree in economics, but like most of us, I have no idea how long […]

January 10, 2023

What is marketing compliance? Marketing compliance is the process of making sure that your marketing, advertising and sales content abides by all rules and regulations designed to safeguard consumers and their information. One modern example of such regulation is the […]

January 5, 2023

1. KEEPING IT “LO-FI” Not to make a brand manager shudder, but the fact is, overly glossy, filtered content in all its forms is a huge turn-off. It’s time to get comfortable with relatable storytelling across your content for higher […]

January 4, 2023

What’s a content marketing team leader to do? Recognize the truth. Team members will seek new opportunities inside and outside your company (and sometimes outside the profession). Wouldn’t it be better to nurture your team members and their professional development? […]

January 4, 2023

SWOT Analysis assesses and analyzes several aspects of your business to create an effective business plan and marketing strategy. The SWOT Analysis is a powerful tool for evaluating your marketing efforts to create a more robust and pervasive marketing campaign. […]

January 4, 2023

Why Online Reviews Are So Powerful Yelp, Google Business Profile, TripAdvisor, and similar are a boon for consumers, giving them a platform to learn about businesses before patronizing them. For business owners? Not so much. It seems that no matter […]

December 30, 2022

Any attempts at clairvoyance are futile when it comes to trying to predict the future of advertising, but it’s interesting to get a glimpse of what industry executives think. It’s impossible to precisely predict the path of technology three to […]

December 29, 2022

Video Marketing While video marketing isn’t a particularly new trend, it’s one of those trends that stays on marketing trends lists for a reason. For one thing, video is the source of more than 80 percent of all internet traffic. […]