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Category: News


Marketing Channels, News, Social Media Marketing

Facebook Reveals Steps to Keep Advertisers Better Informed

November 21, 2019

Via: Adweek

Facebook created an Ads Status Page to keep advertisers on its platform informed about disruptions to its services. The page alerts advertisers if there are issues with the social network’s Ads Manager related to creation/editing, delivery or reporting. The social […]


News

Expect More Lawsuits Against Gun Manufacturers Based on Their Ads and Marketing

November 18, 2019

Via: Target Marketing

Gun ads and marketing killed their children. That’s what survivors and relatives of the Sandy Hook massacre allege and that was what SCOTUS let stand recently — opening up gun manufacturers to the possibility of multiple lawsuits that could have […]


News

Yes, Brands: Your Position on Social Issues Matters to Consumers

November 18, 2019

Via: Chief Marketer

Major U.S. retail chains including Walgreens and CVS recently made headlines when they announced they would ban the open carry of guns in their stores, even in states that currently permit the open carry of handguns and rifles by civilians. […]


News

ANA Campaign Aims to Convince Gen Z That Marketing Has the ‘Best Jobs Ever’

November 14, 2019

Via: Adweek

“Naming new cereal flavors is a job,” and, the Association of National Advertisers hopes, a cool one to Gen Z. Marketing has an image problem, at least according to the trade body—which is why it has released a campaign in […]


News

All’s Fair in Love, War, and Business — Addressing a Competitor’s Bold Moves

November 14, 2019

Via: Target Marketing

It’s no coincidence that Jack Dorsey, CEO of Twitter, announced that his platform would ban political ads less than an hour before Facebook’s much-anticipated third-quarter earnings call. While this is a business decision, and Dorsey will forgo revenue as a […]


News

Apps From the Facebook NPE Team Begin Surfacing, but Not in the U.S.

November 11, 2019

Via: Adweek

The first two applications from the Facebook NPE Team have been spotted in the wild, but neither is available in the U.S. The social network formed its NPE Team—the NPE stands for New Product Experimentation—in July, with the aim of […]


Marketing Technologies, News, Other Technologies

HP Improves ABM with Sales and Marketing Integration

November 8, 2019

Via: Chief Marketer

Crafting a more holistic marketing approach based on better sales and marketing integration is helping Hewlett Packard Enterprise improve account based marketing (ABM) and better engage key target accounts. In 2014, Hewlett Packard split into two divisions, HP inc., the […]


News

The 2024 Moon Landing Will Rocket a Major Marketing Gold Rush

November 6, 2019

Via: Adweek

The biggest marketing moment of the 2020s won’t be the next Olympic games or the Super Bowl. It will be when we land on the moon for the second time. The U.S. government has plans to land on the moon […]


Marketing Channels, News, Social Media Marketing

Twitter’s Ban on Political Ads Is No Big Deal, Marketers Say

November 1, 2019

Via: Adweek

When Twitter CEO Jack Dorsey announced—in a series of tweets, naturally—that the platform would no longer accept political ad dollars in the lead-up to the 2020 presidential race, the responses were mixed. Advocates and some Democratic candidates lauded Twitter’s decision […]


News

18 Marketing Tactics You Need in 2020

October 30, 2019

Via: Convince and Convert

The changes in 2020 will create just enough anxiety in digital marketers to keep the coffee and libations industries booming. AI will continue to grow and impact how we interact with our audiences and understand our own content. As usual, […]