Category: News

June 20, 2022

The livestream shopping trend appears to be one US consumers have grown fond of over the last few months with the top 10 livestream shopping apps reaching 2.3 million installs. According to data from Sensor Tower, installs were up 77% […]

June 17, 2022

Over the past year, Netflix has been bolstering its mobile gaming with acquisitions of gaming studies and developers such as Night School Studio and Next Games. Now, it seems the effort is paying off as the company looks to diversify […]

June 16, 2022

Responding to criticism of harmful content exposure and the effects of too much social media screen time on younger users, Instagram this week added in-app prompts that aim to redirect users away from negative content and spending too much time […]

June 14, 2022

Twitter recently took a closer look at how effective its offensive tweet warnings are. First launched in 2020, the feature auto-detects potentially insensitive or offensive terms and tweets, and prompts users to verify if they still wish to post the […]

June 14, 2022

Google, Meta, TikTok, and other tech giants reportedly agree to revisions of EU’s anti-disinformation code, which will have the companies share more information with the European Commission. A confidential report obtained by the Financial Times includes the details of an […]

June 7, 2022

In partnering with the Marcus Graham Project, McDonald’s is working to diversify the pipeline for the marketing industry. Hosting the organization’s boot camp and giving participants a chance to work on the chain’s marketing, access to mentorship and an opportunity […]

June 6, 2022

TikTok TV Last week, TikTok announced a new comedy docuseries you’ll have to pay to watch. Wait, what? It was only a matter of time before TikTok launched its subscription show. TikTok, which prefers not to be called a social […]

May 31, 2022

NYX is flying its Pride flag in the metaverse as brands continue to experiment with virtual experiences that can reach a wide audience. The cosmetics marketer is the first in its category to integrate with The Sandbox, but follows other […]

May 26, 2022

When it comes to general content marketing, the leading question brands need to ask themselves is how they can create a meaningful customer experience and show they offer the best solution on the market. And even though I used the […]

May 24, 2022

The economy may be on shaky ground, but CMOs don’t seem too phased. Gartner’s latest batch of research indicates that marketing budgets have continued to recover at a steady clip after cratering earlier in the pandemic, when many businesses enacted […]