Category: News

April 21, 2021

P&G continued to feel a windfall from the pandemic in fiscal Q3, as the health crisis has led to sustained consumer interest in home goods and cleaning products and resulted in a rapid acceleration of e-commerce adoption. While marketing and […]

April 21, 2021

Pinterest is giving content owners greater control over their intellectual property with a tool that lets them claim copyright and decide how images are used. The new Content Claiming Portal allows creators to remove existing versions of their content and […]

April 19, 2021

In this year’s annual TV advertising upfront marketplace, advertisers will be forced to confront their long-held programming preferences as they face a tight TV and streaming ad market while attempting to chase audiences from traditional TV to streaming. As linear […]

April 16, 2021

The use of dating apps worldwide continued to grow throughout the pandemic even though people were more restricted when it came to meeting up. Data by Finaria.it found that revenues among the top five dating apps hit $100 million in […]

April 15, 2021

On Thursday, Dollar Tree became the latest retailer to launch its own retail media network for its subsidiary, Family Dollar. The network, called Chesapeake Media Group, (Dollar Tree’s headquarters are located in Chesapeake, Virginia) joins the ranks of Walgreens, Walmart, […]

April 14, 2021

In partnership with Adobe Stock, The Drum’s Creative Works is a handpicked selection of our favorite work from around the globe, covering digital, OOH, print, TV and radio. Each week, The Drum selects the 10 best ads from the section. […]

April 13, 2021

I’m sure you’ve seen the latest legal news surrounding Google’s antitrust cases (if you haven’t, check out the details below). We asked marketers for their reactions, and a common thread through this story and other Google-related news seems to be […]

April 12, 2021

Google’s John Mueller answered a question about an ongoing problem on Google’s side related to soft 404 error response code and how it’s handled. It’s because of a change on Google’s side. Soft 404 A 404 error response code is […]

April 9, 2021

Demand for CMOs rose during the second half of 2020, as indicated by RRA’s finding that hiring activity picked up following the early travails of the COVID-19 crisis. The study aligns with other research that indicates chief marketers have won […]

April 9, 2021

Warm hues, a saturated palette and intimate moments: For 73 years, Polaroid has helped people engrave snippets of their lives into instant film, though it wasn’t until the 1960s that the now-storied brand got its rainbow logo. Now, it’s looking […]