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Category: News


News

Hollister unveils gamer apparel from new ‘chief gaming scout’

October 15, 2021

Via: Marketing Dive

Hollister is angling to meet Gen Z consumers by going all in on gamer culture. Teenagers — the clothing brand’s target audience — are heavily interested in video games and video game streaming, especially Fortnite, which Bugha professionally plays. By […]


News

Lowe’s enters retail media fray as home improvement continues to engage shoppers

October 13, 2021

Via: Marketing Dive

Lowe’s is making a more formal push into the crowded retail media space with the reveal of the One Roof Media Network, which is looking to generate traction as brands ramp up their marketing planning for next year. The move […]


News

Website Accessibility & the Law: Why Your Website Must Be Compliant

October 13, 2021

Via: Search Engine Journal

An unsettled website accessibility law environment creates confusion for businesses and courts over what an accessible web business is and how to make it compliant. In the U.S., digital accessibility lawsuits continue to rise, with pushback from some circuit court […]


News

Twitter Shares New Insights into Gen Z Usage and Engagement

October 13, 2021

Via: Social Media Today

Twitter has provided some new insight into how younger audiences engage via tweet, and what they’re looking for from brands, specifically, on the platform. And as you might expect, younger users drive the discussion on the platform – though you […]


News

Travel app downloads up 14% in H1 2021

October 12, 2021

Via: Business of Apps

Travel app downloads jumped 14% to 143 million in H1 2021 compared to the previous year as a growing number of consumers are getting vaccinated and return to travel. That’s according to new data released by Sensor Tower which shows […]


News

Twitter’s Trump Ban Doesn’t Violate Free Speech, Digital Rights Group Says

October 6, 2021

Via: MediaPost

Shortly after Twitter banned former President Donald Trump, California resident Maria Rutenberg filed a doomed lawsuit against the company, arguing that it violated her free speech rights by depriving her of the ability to retweet and comment on Trump’s old […]


News

Facebook feels one-two punch of whistleblower, tech outages. Don’t expect a big brand response

October 5, 2021

Via: Marketing Dive

It is happening again. Revelations about Facebook’s business practices — including recent whistleblower allegations that it turns a blind eye to hateful content and misinformation to maximize profits — are roiling one of the world’s most powerful tech companies. In […]


Big Data, Customer Data, News

Consumer spending for Disney+ skyrockets beyond $1.5 billion

October 4, 2021

Via: Business of Apps

The Disney+ streaming app recently surpassed $1.5 billion in consumer spending according to estimates from Sensor Tower. Back in November 2019 when the app launched it generated almost $100 million in its first two months, marking the success to come. […]


News

Food delivery app installs continue to grow

October 1, 2021

Via: Business of Apps

Gaming now makes up 50% of total user acquisition spending across various app verticals. APAC companies spent the most at 64%, followed by North America (57%) and EMEA (39%). Food delivery apps were among the winners during pandemic lockdowns in […]


News

Coca-Cola refreshes brand with global campaign built around shared moments

September 30, 2021

Via: Marketing Dive

Coca-Cola is leaning into grand themes of human connection to refashion the brand platform for its Coke trademark for the first time since 2016. The new central philosophy, “Real Magic,” is a reference to the power of shared moments between […]