Top

Category: News


News

Reddit offers stronger brand-safety controls with tiered ad inventory

September 24, 2020

Via: Marketing Dive

Reddit’s rollout of three categories for ad inventory marks its latest effort to improve the brand-safety controls on its platform, which has its roots as a free-speech forum started in 2005. With the implementation of Oracle’s contextual intelligence, Reddit aims […]


News

HubSpot launches sales tools for the new normal

September 22, 2020

Via: Marketing Land

Inbound 2020 opened with HubSpot founders Brian Halligan and Dharmesh Shah sitting, alone and distanced, in seats at Fenway Park, reflecting on the new normal. “When I was at business school,” said Halligan, “we didn’t have classes on W-shaped economic […]


News

Why Brands Need to Master the Ownership Experience

September 21, 2020

Via: Target Marketing

For consumer durable brands, consumers are not just buyers. They are owners who will interact with the product and brand for years. Yet, for decades, consumer durable brands have traditionally relied on retailers to own the ownership experience, while they […]


News

Henkel sponsors wellness web series distributed via blockchain technology

September 18, 2020

Via: Marketing Dive

As consumers spend more time at home during the pandemic, the demand for original, informative programming has grown even stronger. To help satiate this desire, Henkel is teaming with a popular creator of wellness content to reach Gen X and […]


News

Havas buys majority stake in Camp + King to expand digital creative network

September 18, 2020

Via: Marketing Dive

Havas Group’s majority acquisition in Camp + King reflects the growing importance of digital and social media marketing expertise, a trend that has accelerated during the pandemic. The deal also comes as the broader marketing industry faces the prospect of […]


Automation, Marketing Technologies, News

Programmatic Advertising: What It Is and Tips to Get Started

September 14, 2020

Via: Convince and Convert

Have you ever been to a public auction or estate sale? I’ve done it and it is a lot of fun. You find the item you want, the auctioneer starts the bidding process, and you start to bid. The bidding […]


News

Walmart homes in on family, community in first ad push for Walmart+

September 11, 2020

Via: Marketing Dive

Unsurprisingly, Walmart is putting considerable marketing muscle behind the rollout of Walmart+ as it looks to keep up momentum in online sales and raise consumer awareness for its new membership service ahead of the critical fourth quarter and holiday shopping […]


Marketing Technologies, News, Other Technologies

3 ways to make your agility during the pandemic a foundational tool for the longterm

September 11, 2020

Via: Marketing Land

For many marketing organizations, “getting it right” has been the primary goal. This has led marketers down the path of weeks (or months) of research and stringent approval processes. Because marketers’ jobs often depend on “getting it right,” we’ve become […]


News

Citi elevates brand officer to marketing chief as it looks to unify operations

September 10, 2020

Via: Marketing Dive

Citi bringing its marketing and branding functions together under one umbrella and one leader follows a path other companies have pursued as they look to blend performance-led strategies with more traditional brand-building ones. In a press statement, Citi called out […]


News

Sports marketing is no longer the safe bet, but bolder brands could win out

September 10, 2020

Via: Marketing Dive

With the cancellation of most major events earlier this year, the return of live sports — albeit with some of the “live” parts absent — was supposed to be a lifeline for marketers. Recent weeks have shown that sports, historically […]