Category: News

November 21, 2019

Facebook created an Ads Status Page to keep advertisers on its platform informed about disruptions to its services. The page alerts advertisers if there are issues with the social network’s Ads Manager related to creation/editing, delivery or reporting. The social […]

November 18, 2019

Gun ads and marketing killed their children. That’s what survivors and relatives of the Sandy Hook massacre allege and that was what SCOTUS let stand recently — opening up gun manufacturers to the possibility of multiple lawsuits that could have […]

November 18, 2019

Major U.S. retail chains including Walgreens and CVS recently made headlines when they announced they would ban the open carry of guns in their stores, even in states that currently permit the open carry of handguns and rifles by civilians. […]

November 14, 2019

“Naming new cereal flavors is a job,” and, the Association of National Advertisers hopes, a cool one to Gen Z. Marketing has an image problem, at least according to the trade body—which is why it has released a campaign in […]

November 14, 2019

It’s no coincidence that Jack Dorsey, CEO of Twitter, announced that his platform would ban political ads less than an hour before Facebook’s much-anticipated third-quarter earnings call. While this is a business decision, and Dorsey will forgo revenue as a […]

November 11, 2019

The first two applications from the Facebook NPE Team have been spotted in the wild, but neither is available in the U.S. The social network formed its NPE Team—the NPE stands for New Product Experimentation—in July, with the aim of […]

November 8, 2019

Crafting a more holistic marketing approach based on better sales and marketing integration is helping Hewlett Packard Enterprise improve account based marketing (ABM) and better engage key target accounts. In 2014, Hewlett Packard split into two divisions, HP inc., the […]

November 6, 2019

The biggest marketing moment of the 2020s won’t be the next Olympic games or the Super Bowl. It will be when we land on the moon for the second time. The U.S. government has plans to land on the moon […]

November 1, 2019

When Twitter CEO Jack Dorsey announced—in a series of tweets, naturally—that the platform would no longer accept political ad dollars in the lead-up to the 2020 presidential race, the responses were mixed. Advocates and some Democratic candidates lauded Twitter’s decision […]

October 30, 2019

The changes in 2020 will create just enough anxiety in digital marketers to keep the coffee and libations industries booming. AI will continue to grow and impact how we interact with our audiences and understand our own content. As usual, […]