Top

Category: News


News

3 Steps for Using Audience Culture to Improve Brand Marketing

March 18, 2019

Via: Chief Marketer

No brand can afford to target everyone, yet many brands still attempt to. These brands have gone through the paces of defining a demographic, but it’s often too broad or general to resonate with a specific segment of consumers—that or […]


News

Why the Legal Drinking Age Compliance Is a Difficult Policy to Adhere to in Digital Marketing

March 15, 2019

Via: Adweek

Alcohol has always been a sensitive category for advertisers to walk the straight and narrow—and for good reason. Organizations such as the Distilled Spirits Council of the United States (DISCUS) have been self-regulating and working with the Federal Trade Commission […]


News

It’s Time for Marketing Teams to Ditch the Resume and Focus on Skills

March 7, 2019

Via: Adweek

At first glance, the marketing industry appears strong as ever heading into 2019. Digital marketing roles have doubled in 2012, and ad agency jobs are nearing an all-time high for the first time in nearly 20 years. But despite the […]


Big Data, Customer Data, News

New Privacy Regulations Coming Your Way: California Consumer Privacy Act (CCPA)

March 6, 2019

Via: Target Marketing

Have you recovered from last spring’s GDPR adrenaline rush yet? Everybody in publishing was nervous about finding the right way to comply with new European privacy regulations. It did not seem like there was one clear path to compliance. As […]


News

Meet 4 Female CMOs Paving The Way For The Future of Marketing

March 1, 2019

Via: Convince and Convert

The modern CMO must be both right- and left-brained. It’s not enough to be creative — you have to be analytical, too. Man or woman—it doesn’t matter: the CMO of the digital world has to be good at everything. Ground-breaking […]


News

Facebook Will Roll Out Its Clear History Tool This Year

February 27, 2019

Via: Adweek

Facebook will debut its ‘Clear History’ tool, a GDPR-style privacy feature that will inhibit its ability to help advertisers target as accurately as they currently can. The Clear History feature, which Facebook first promised (partly) as a of the heat […]


News

Apple’s Shot on iPhone Campaign Is Turning Hockey Stars’ Candid Photos Into Giant Ads

February 27, 2019

Via: Adweek

The Shot on iPhone campaign has long been known for highlighting the surprisingly artistic shots that can be captured by just about any caliber of photographer. Now the outdoor-focused effort is heading onto the ice and behind the scenes of […]


News

7 B2B Marketing Predictions for 2019

February 25, 2019

Via: Target Marketing

I am adding my voice to the chorus of observers who predict various developments in 2019 for B2B marketing. My policy is to avoid reflecting on my past predictions, which are likely unrealized and full of errors. Instead I shall […]


News

U.S. Digital Ad Spend Will Surpass Offline in 2019

February 20, 2019

Via: Adweek

Today, digital becomes king. eMarketer published today showing that total U.S. ad spend will hit $238.82 billion, with the amount spent on digital media buys surpassing that of traditional and accounting for 54.2 percent of the market. The research shows […]


News

6 Digital Marketing Trends for 2019 and How to Adopt Them

February 20, 2019

Via: Convince and Convert

While the way that businesses have used marketing campaigns over the years has changed, the reasons have not. Every business wants to reach its ideal customer just when that customer needs it. With the constant flux of new technologies, the […]