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News

P&G plans to quickly scale e-commerce capabilities as digital sales grow 50%

April 21, 2021

Via: Marketing Dive

P&G continued to feel a windfall from the pandemic in fiscal Q3, as the health crisis has led to sustained consumer interest in home goods and cleaning products and resulted in a rapid acceleration of e-commerce adoption. While marketing and […]


News

Pinterest Lets Content Owners Control How Their Images Are Used

April 21, 2021

Via: Search Engine Journal

Pinterest is giving content owners greater control over their intellectual property with a tool that lets them claim copyright and decide how images are used. The new Content Claiming Portal allows creators to remove existing versions of their content and […]


News

‘Redefining the buckets’: TV upfront advertisers face pressure to reconsider programming biases

April 19, 2021

Via: Digiday

In this year’s annual TV advertising upfront marketplace, advertisers will be forced to confront their long-held programming preferences as they face a tight TV and streaming ad market while attempting to chase audiences from traditional TV to streaming. As linear […]


News

Dating app revenues skyrocket to $100 million in January 2021 alone

April 16, 2021

Via: Business of Apps

The use of dating apps worldwide continued to grow throughout the pandemic even though people were more restricted when it came to meeting up. Data by Finaria.it found that revenues among the top five dating apps hit $100 million in […]


News

Dollar Tree Launches Its Retail Media Network (We May Have Just Hit Peak Retail Media Network)

April 15, 2021

Via: AdExchanger

On Thursday, Dollar Tree became the latest retailer to launch its own retail media network for its subsidiary, Family Dollar. The network, called Chesapeake Media Group, (Dollar Tree’s headquarters are located in Chesapeake, Virginia) joins the ranks of Walgreens, Walmart, […]


News

Creative Works: 10 of the best ads of the week, from Mint Mobile to Miracle Gro

April 14, 2021

Via: The Drum

In partnership with Adobe Stock, The Drum’s Creative Works is a handpicked selection of our favorite work from around the globe, covering digital, OOH, print, TV and radio. Each week, The Drum selects the 10 best ads from the section. […]


News

Google tips the scales in its own favor–but do marketers care?

April 13, 2021

Via: Search Engine Land

I’m sure you’ve seen the latest legal news surrounding Google’s antitrust cases (if you haven’t, check out the details below). We asked marketers for their reactions, and a common thread through this story and other Google-related news seems to be […]


News

Bug in How Google Detects Soft 404s May Be Causing Traffic Losses

April 12, 2021

Via: Search Engine Journal

Google’s John Mueller answered a question about an ongoing problem on Google’s side related to soft 404 error response code and how it’s handled. It’s because of a change on Google’s side. Soft 404 A 404 error response code is […]


News

As CMO appointments rose in 2020, women lost ground, study says

April 9, 2021

Via: Marketing Dive

Demand for CMOs rose during the second half of 2020, as indicated by RRA’s finding that hiring activity picked up following the early travails of the COVID-19 crisis. The study aligns with other research that indicates chief marketers have won […]


News

Campaign Trail: Lacoste calls on Polaroid’s rainbow aesthetic in spring collab

April 9, 2021

Via: Marketing Dive

Warm hues, a saturated palette and intimate moments: For 73 years, Polaroid has helped people engrave snippets of their lives into instant film, though it wasn’t until the 1960s that the now-storied brand got its rainbow logo. Now, it’s looking […]