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Category: News


News

Livestream shopping app installs jump 77% in 2022

June 20, 2022

Via: Business of Apps

The livestream shopping trend appears to be one US consumers have grown fond of over the last few months with the top 10 livestream shopping apps reaching 2.3 million installs. According to data from Sensor Tower, installs were up 77% […]


News

Netflix mobile games attract 13 million downloads

June 17, 2022

Via: Business of Apps

Over the past year, Netflix has been bolstering its mobile gaming with acquisitions of gaming studies and developers such as Night School Studio and Next Games. Now, it seems the effort is paying off as the company looks to diversify […]


News

Instagram expands in-app prompts to limit screen time and harmful content

June 16, 2022

Via: Business of Apps

Responding to criticism of harmful content exposure and the effects of too much social media screen time on younger users, Instagram this week added in-app prompts that aim to redirect users away from negative content and spending too much time […]


News

Twitter’s offensive tweet warnings are proving effective

June 14, 2022

Via: Business of Apps

Twitter recently took a closer look at how effective its offensive tweet warnings are. First launched in 2020, the feature auto-detects potentially insensitive or offensive terms and tweets, and prompts users to verify if they still wish to post the […]


News

Google, TikTok, & Others Agree To New EU Anti-Disinformation Code

June 14, 2022

Via: Search Engine Journal

Google, Meta, TikTok, and other tech giants reportedly agree to revisions of EU’s anti-disinformation code, which will have the companies share more information with the European Commission. A confidential report obtained by the Financial Times includes the details of an […]


News

McDonald’s hosts marketing boot camp with nonprofit to diversify talent pipeline

June 7, 2022

Via: Marketing Dive

In partnering with the Marcus Graham Project, McDonald’s is working to diversify the pipeline for the marketing industry. Hosting the organization’s boot camp and giving participants a chance to work on the chain’s marketing, access to mentorship and an opportunity […]


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TikTok Intros Subscription Comedy Show; And TikTok Is The New Music Chart-Topper

June 6, 2022

Via: AdExchanger

TikTok TV Last week, TikTok announced a new comedy docuseries you’ll have to pay to watch. Wait, what? It was only a matter of time before TikTok launched its subscription show. TikTok, which prefers not to be called a social […]


News

NYX hosts metaverse Pride parade to celebrate all shades of LGBTQ community

May 31, 2022

Via: Marketing Dive

NYX is flying its Pride flag in the metaverse as brands continue to experiment with virtual experiences that can reach a wide audience. The cosmetics marketer is the first in its category to integrate with The Sandbox, but follows other […]


News

How to Create Your B2B Content Marketing Strategy in 6 steps

May 26, 2022

Via: Convince and Convert

When it comes to general content marketing, the leading question brands need to ask themselves is how they can create a meaningful customer experience and show they offer the best solution on the market. And even though I used the […]


News

CMOs ‘sanguine’ in face of inflation, global turmoil as budgets recover

May 24, 2022

Via: Marketing Dive

The economy may be on shaky ground, but CMOs don’t seem too phased. Gartner’s latest batch of research indicates that marketing budgets have continued to recover at a steady clip after cratering earlier in the pandemic, when many businesses enacted […]