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Category: News


Big Data, Customer Data, News

Giant Grocery Stores Is Deploying Googly-Eyed Robots to Improve the Customer Experience

January 15, 2019

Via: Adweek

It’s as if Christopher Walken’s Googly-Eyed Gardner decided to go into retail: Supermarket chain Giant Food Stores has deployed six-foot-three-inch googly-eyed robots named Marty—and it has plans to bring him to all 172 stores across Pennsylvania, Maryland, Virginia and West […]


News

By Humanizing Brands With AI, Common Marketing Issues Will Cease

January 10, 2019

Via: Adweek

Historically, many brand-based problems have stemmed from not being human enough. This issue is going to become more complex as people start talking to the smart microwaves and other devices Amazon and other tech companies plan to introduce. While artificial […]


News

Consumers Have Made Their Needs Loud and Clear, yet Brands Keep Missing the Mark

January 4, 2019

Via: Adweek

In a fast-paced, competitive landscape, brands are doing everything they can to stand out and connect with the new consumer. But how many brands are actually reaching the consumer in a meaningful way? Havas recently put out a brand survey […]


News

4 Ideas for Marketer New Year’s Resolutions

January 2, 2019

Via: Target Marketing

Take advantage of today. January 2 can be a very unique workday for marketers. The massive holiday sales effort has wrapped for ecommerce and consumer marketers. The sprint to the finish to close deals in the fiscal year is done […]


News

The 5 Most Important Ad Industry Stories of 2018

December 27, 2018

Via: Adweek

Ad industry employees with fatalistic tendencies had a collective freakout in 2018, and who can blame them? Everywhere one looked, houses were on fire as legacies collapsed. Some of the business’s biggest names—both people and organizations—exited stage left in most […]


News

2019 Will See a Change in How Sports Are Processed Over Social Media

December 24, 2018

Via: Adweek

This past year in the world of sports has been full of new advancements, conversations and controversies on social media. Through social sponsorship, brands moved into the forefront and commanded the narrative on social media during major moments, from Coca-Cola […]


News

Facebook and Mark Zuckerberg Took a Tumble in New Rankings From Comparably

December 12, 2018

Via: Adweek

Facebook didn’t fare so well in the Best Places to Work in 2019 list released earlier this month by job and recruiting site Glassdoor, but that was mild compared to the beating it took in similar rankings by Comparably, a […]


News

2 Ways Marketers Can Alleviate Holiday Stress for Consumers

December 6, 2018

Via: Target Marketing

It’s the winter holidays, encompassing Hanukkah, Christmas and Kwanzaa, (and perhaps Festivus for some of you other there). It should be a time of celebration, gathering friends and family, but according to a poll by the American Psychological Association, holiday […]


News

Ikea Agencies Unwittingly Made Two Holiday Ads With the Same Premise, and Both Are Adorable

November 28, 2018

Via: Adweek

Well this is odd. Ikea has launched two different holiday ads in two different countries starring two different precocious young magicians in very similar situations, but the connection is apparently just a coincidence. Luckily, both are quite good, and even […]


News

Thankful for Being ‘Reasonable’ With Data-Driven Marketing

November 26, 2018

Via: Target Marketing

Marketers were given an early Thanksgiving: a recognition by the Federal Trade Commission that “data” is indeed the fuel of the digital economy, and that most consumers are pragmatic toward how data, and data-driven marketing, finances the online content they […]