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Category: News


Content Marketing, Marketing Technologies, News

Taking content governance to the next level with AI

January 23, 2020

Via: Digital Marketing Magazine

Content governance rarely hits the headlines, but since Facebook recruited Nick Clegg as its image “fixer,” it has received more attention. Part of Clegg’s role was to help Facebook address criticism around the posting of harmful or inappropriate content. His […]


News

Latest KFC ad earns industry ire for sexism and stereotypes in marketing

January 21, 2020

Via: CMO

At a time when brand purpose and brands standing for positive change is gaining traction in marketing and elsewhere, Kentucky Fried Chicken (KFC) is being condemned for another ‘sexist’ ad. Collective Shout has condemned a new KFC TV ad for […]


Big Data, Customer Data, News

Merkle launches digital advertising solution for retailers to monetize their customer data

January 20, 2020

Via: Marketing Land

This month, performance marketing agency Merkle launched New Stream Media, a service aimed at helping retailers develop and support media programs to monetize their customer data and sell advertising on and off of their own websites. The need. The offering […]


News

2020: A Big Year for Media Spend Will Underscore Data’s Role in Marketing Strategy

January 17, 2020

Via: Target Marketing

With the longest U.S. economic growth span on record, one might think the wheels may be about to come off of the economy — and marketing spend along with it. Not so, says Bruce Biegel, senior marketing partner at The […]


Marketing Channels, News, Traditional Marketing

The volatility of online political ads could be TV’s salvation in 2020

January 16, 2020

Via: Marketing Land

All the signs are that 2020 is going to be a turbulent, challenging year for marketers — digital marketers in particular. That’s the cold reality. But like a New Year’s Day polar bear plunge, a dose of cold reality can […]


Marketing Channels, News, Social Media Marketing

LinkedIn Adds 3 New Features to Pages

January 15, 2020

Via: Adweek

LinkedIn revealed three new features for pages Wednesday: invite to follow, LinkedIn Live and the ability for page administrators to share updates from either their profiles or their pages, directly via the professional network’s homepage. The company said in a […]


Marketing Channels, News, Web Advertising

Google plans to drop support of ad-tracking technology

January 15, 2020

Via: Marketing Dive

Google’s plan to drop support for third-party cookies has been expected since last year amid announcements that included its proposed privacy sandbox, but the two-year deadline is new and could compound on the already high pressures impacting ad-tech vendors, publishers […]


News

Where Is B2B Marketing Headed in 2020? 7 Predictions

January 9, 2020

Via: Target Marketing

Forecasting the future is a dangerous but irresistible practice for observers like myself. So let me plunge ahead with seven bets on likely new developments in the world of B2B marketing. Just don’t look at my predictions from last year […]


News

5 Rising Stars Shooting to the Top of Marketing

January 8, 2020

Via: Target Marketing

Bright minds often select marketing as a profession, so it fits that the award for marketing’s brightest newcomers is called Rising Stars. After all, they’re shooting to the top of their profession within a decade of starting their marketing careers. […]


Marketing Channels, News, Social Media Marketing

Facebook Updates Its Policies on Deepfakes and Manipulated Media

January 7, 2020

Via: Adweek

Facebook updated its policies on deepfakes and manipulated media following conversations with over 50 global experts with backgrounds in tech, policy, media, legal, civics and academics. However, the video that helped shine the spotlight on deepfakes—a doctored video of Speaker […]