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Category: News


News

You’ve Got Time! Build Your 2021 Marketing Strategy Now

January 15, 2021

Via: Search Engine Journal

Last year was unprecedented, brutal, trying times, and more. But enough of the 2020 talk. Now you’ve got your whole year in front of you (which, if your schedule looks anything like mine, started in a dead sprint!). There’s just […]


Marketing Channels, News, Web Advertising

5 Digital Advertising Tips That You Need to Know

January 14, 2021

Via: Entrepreneur

The success of a digital advertising campaign depends on a variety of factors: From targeting the right audience to converting them into customers to carefully executing every step of the process is crucial to the competency of your campaign. If […]


Marketing Channels, News, Web Advertising

Google Search Console Adds Report For News Publishers

January 12, 2021

Via: Search Engine Journal

A new report in Google Search Console will help news publishers measure the performance of their content with greater accuracy. Site owners can access the new performance report by logging into Search Console and clicking Google News in the navigation […]


News

How marketing ops can survive and thrive M&A

January 11, 2021

Via: Marketing Land

For many marketing ops teams, a merger or acquisition is either a current obstacle to navigate or a likely event looming on the horizon. Before a dip last year, M&A transactions were at an all-time high in the US. Here’s […]


News

Google on Improving Core Web Vitals Score by Blocking Countries

January 8, 2021

Via: Search Engine Journal

Martin Splitt, in a JavaScript SEO Office Hours video answered a question on improving Core Web Vitals score by blocking countries with slow Internet. The idea is that blocking those site visitors will prevent Google from incorporating those slow Core […]


News

Brands: This Is Not a Marketing Moment

January 7, 2021

Via: Adweek

Wednesday morning, I woke up to the news that Georgia Democrats flipped the Senate. I reflected on how fortunate I am to have witnessed the elections of the first African-American president, the first African-American vice president, and now, the election […]


Email Marketing, Marketing Channels, News

Retailers see 32% jump in conversions for email ads, study finds

January 6, 2021

Via: Mobile Marketer

Retailers and marketers in a variety of categories not only increased their ad spending during the holidays, but they also saw big improvements in their sales conversions. The results indicate marketers pushed hard to reach people at home, especially among […]


News

No Office, No Problem; The Golden Age of Cannabis Marketing: Wednesday’s First Things First

January 6, 2021

Via: Adweek

As we forge ahead into 2021’s uncharted territory, many of us have gotten comfortable with life without an office. Netflix, it seems, feels similarly—though in the latter case it’s the TV series The Office, which left the streamer in 2021 […]


News

What Marketing Spend—and Opportunity—Looks Like in 2021

January 6, 2021

Via: Adweek

For nearly 15 years, marketers have become accustomed to 1:1 targeting in digital. From Tacoda and the first behavioral ad networks to today’s complex first-, second- and third-party data ecosystems, this is now the standard. Until, it all blows up—which […]


News

10 Marketing Trends for 2021 [Infographic]

January 5, 2021

Via: Social Media Today

Given the turbulence of 2020, it seems almost impossible to accurately predict what will be coming next for the digital marketing sector in the year ahead. But while much of the adaptation of the last year came about in response […]