Category: News

January 15, 2021

Last year was unprecedented, brutal, trying times, and more. But enough of the 2020 talk. Now you’ve got your whole year in front of you (which, if your schedule looks anything like mine, started in a dead sprint!). There’s just […]

January 14, 2021

The success of a digital advertising campaign depends on a variety of factors: From targeting the right audience to converting them into customers to carefully executing every step of the process is crucial to the competency of your campaign. If […]

January 12, 2021

A new report in Google Search Console will help news publishers measure the performance of their content with greater accuracy. Site owners can access the new performance report by logging into Search Console and clicking Google News in the navigation […]

January 11, 2021

For many marketing ops teams, a merger or acquisition is either a current obstacle to navigate or a likely event looming on the horizon. Before a dip last year, M&A transactions were at an all-time high in the US. Here’s […]

January 8, 2021

Martin Splitt, in a JavaScript SEO Office Hours video answered a question on improving Core Web Vitals score by blocking countries with slow Internet. The idea is that blocking those site visitors will prevent Google from incorporating those slow Core […]

January 7, 2021

Wednesday morning, I woke up to the news that Georgia Democrats flipped the Senate. I reflected on how fortunate I am to have witnessed the elections of the first African-American president, the first African-American vice president, and now, the election […]

January 6, 2021

Retailers and marketers in a variety of categories not only increased their ad spending during the holidays, but they also saw big improvements in their sales conversions. The results indicate marketers pushed hard to reach people at home, especially among […]

January 6, 2021

As we forge ahead into 2021’s uncharted territory, many of us have gotten comfortable with life without an office. Netflix, it seems, feels similarly—though in the latter case it’s the TV series The Office, which left the streamer in 2021 […]

January 6, 2021

For nearly 15 years, marketers have become accustomed to 1:1 targeting in digital. From Tacoda and the first behavioral ad networks to today’s complex first-, second- and third-party data ecosystems, this is now the standard. Until, it all blows up—which […]

January 5, 2021

Given the turbulence of 2020, it seems almost impossible to accurately predict what will be coming next for the digital marketing sector in the year ahead. But while much of the adaptation of the last year came about in response […]