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Category: News


News

3 Takeaways From New York’s Social Media Week

May 16, 2019

Via: Adweek

We live in an increasingly connected world. And while the concept of social media is certainly nothing new, its ubiquity has reached unprecedented heights, connecting users across the globe and providing unmatched opportunities for brands to speak directly to consumers. […]


News

6 Ideas for Marketing to Millennial Parents

May 14, 2019

Via: Chief Marketer

Eighty-two percent of babies born in 2016 are the children of millennial parents. For marketers, this means if they’re talking to parents, they’re talking to millennials. It is important to consider that these moms and dads look—and behave—differently than parents […]


Marketing Channels, News, Traditional Marketing

Cause Marketing Isn’t Working for Young People

May 8, 2019

Via: Adweek

Trends show that young people gravitate towards brands with purpose. Stand for something, Gen Z says, and we’ll reward your company with our attention and dollars. According to new research out this month from DoSomething Strategic, a social impact consultancy, […]


News

Google Will Clamp Down on ‘Opaque Tracking’ and Offer More Transparency to Chrome Users

May 7, 2019

Via: Adweek

Google introduced updates to its Chrome web browser earlier this week after the company saw the convergence of Apple’s vocal privacy advocacy and the growing public concern about data privacy affect its brand. The updates, which are based on three […]


News

Utilizing Adaptive Advertising as Brands Taking Stands Becomes More Common

May 6, 2019

Via: Adweek

It’s once again in vogue for brands to take stands on important social issues. The 2018 Edelman Earned Brand study found that “nearly two-thirds of consumers around the world now buy on belief, a remarkable increase of 13 points since […]


News

A Few Thoughts on Healthcare Marketing Amid Neverending Brand Crises

May 3, 2019

Via: Target Marketing

Today’s news cycle operates at breathtaking speed. Headline after headline shoves its way into the spotlight and then is forgotten almost as quickly. So what does it mean for healthcare marketing when every refresh of the web browser seems to […]


News

Watch Out for Strategy Bubbles

April 30, 2019

Via: Target Marketing

Marketing isn’t the only profession to obsess over the latest trend or “next big thing.” For the past five years, I have been the editor Target Marketing’s sister brand — Publishing Executive — covering the media and publishing industry. As […]


News

What Costco Overtaking Amazon in Customer Satisfaction Means to Marketers

April 29, 2019

Via: Target Marketing

Now that the first quarter of 2019 is over, there’s one company (in particular) that has a few of us as confused and contemplative as the iconic business baboon. Hint: This retail giant is no longer No. 1 in customer […]


News

The Finishing Touches Are Being Put in Place in Preparation for the Upcoming NewFronts 2019

April 26, 2019

Via: Adweek

The talent is booked and execs are practicing their pitches because the annual NewFronts kicks off Monday. And brand safety, which was the talk of the town last year, isn’t likely to fade from the conversation this year. This year’s […]


News

5 Marketing Metrics CEOs Should Challenge by Asking, ‘So What?’

April 23, 2019

Via: Target Marketing

Gone are the days of worshiping vanity marketing metrics (thankfully). But even as marketers now collectively agree that results must be connected to business outcomes in order to be valuable, some of those vanity metrics are still showing up in […]