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Category: News


News

Coca-Cola refreshes can designs to highlight flavor portfolio

January 20, 2022

Via: Marketing Dive

Coca-Cola’s latest packaging refresh attempts to streamline a growing range of Coke products that includes flavors like Cherry Vanilla and both full-sugar and zero sugar options with new rules around can and logo colors. “We wanted to modernize and simplify […]


News

Action mobile game player spending jumps 70%

January 19, 2022

Via: Business of Apps

Player spending in action genre mobile games grew almost 70% in the US in 2021 to over $966 million. That’s according to the latest data from SensorTower which also shows that action was the fastest rising genre with Open World […]


News

Marriott seeks TikTok creators to drive content around loyalty program

January 18, 2022

Via: Marketing Dive

With its “30 Stays, 300 Days” contest, Marriott is embracing user-created content (UCC) on a social media platform whose importance to marketers continues to grow exponentially. UGC accounts for 39% of media hours versus 61% for traditional studio media, according […]


News

Can restaurant marketers get digital right while facing panoply of pressures?

January 18, 2022

Via: Marketing Dive

Heading into a new year, restaurants are not only still feeling the effects of the pandemic, but are also grappling with labor, supply chain and inflationary issues that affect their marketing. While these pressures are being felt across industries, restaurants […]


News

What The Great Resignation Means For Ad Industry Hiring In 2022

January 14, 2022

Via: AdExchanger

New data privacy legislation and shifting first-party data strategies will challenge marketers in 2022. But it’s talent that’s topping their list of concerns this year. As marketing professionals seek a life-work balance that maximizes their autonomy and better aligns with […]


News

Apple paid out $260 billion to app developers since the launch of the App Store

January 12, 2022

Via: Business of Apps

Apple reportedly paid out over $260 billion to app developers since the App Store launched in 2008, highlighting the store’s phenomenal growth. The App Store is now being accessed by more than 600 million people each week across 175 countries. […]


News

Mini marketing leader takes group marketing wheel at BMW

January 12, 2022

Via: CMO

Mini marketing leader, Alex McLean, has been promoted to general manager of BMW marketing as the automotive brand looks to drive awareness of its electrified and increasingly tech-fuelled vehicles. McLean has been with the BMW Group since 2013, working across […]


News

European app users spent 23% more on apps in 2021

January 11, 2022

Via: Business of Apps

European app users spent approximately $18.3 billion on the App Store and Google Play in 2021, according to Sensor Tower data. That’s an increase of 22.8% over the previous year and considers in-app purchases, subscriptions and premium app purchases. The […]


News

Meta Faces Another Antitrust Challenge, with the FTC’s Case Against the Company Approved for the Next Stage

January 11, 2022

Via: Social Media Today

Meta is facing another antitrust probe in the US, with the FTC today being granted permission to present its case against the company over its acquisitions of Instagram and WhatsApp, which the FTC says were specifically aimed at eliminating competition […]


News

Automotive Dealerships Poised To Spend $9.4B In Advertising, Marketing

January 10, 2022

Via: MediaPost

Automotive dealerships have new reasons to market their products this year, although new and used cars are selling so fast that dealers hardly need to advertise them. Borrell Associates forecasts $9.4 billion in dealership spending in 2022 on advertising and […]