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Category: News


News

A Few Thoughts on Healthcare Marketing Amid Neverending Brand Crises

May 3, 2019

Via: Target Marketing

Today’s news cycle operates at breathtaking speed. Headline after headline shoves its way into the spotlight and then is forgotten almost as quickly. So what does it mean for healthcare marketing when every refresh of the web browser seems to […]


News

Watch Out for Strategy Bubbles

April 30, 2019

Via: Target Marketing

Marketing isn’t the only profession to obsess over the latest trend or “next big thing.” For the past five years, I have been the editor Target Marketing’s sister brand — Publishing Executive — covering the media and publishing industry. As […]


News

What Costco Overtaking Amazon in Customer Satisfaction Means to Marketers

April 29, 2019

Via: Target Marketing

Now that the first quarter of 2019 is over, there’s one company (in particular) that has a few of us as confused and contemplative as the iconic business baboon. Hint: This retail giant is no longer No. 1 in customer […]


News

The Finishing Touches Are Being Put in Place in Preparation for the Upcoming NewFronts 2019

April 26, 2019

Via: Adweek

The talent is booked and execs are practicing their pitches because the annual NewFronts kicks off Monday. And brand safety, which was the talk of the town last year, isn’t likely to fade from the conversation this year. This year’s […]


News

5 Marketing Metrics CEOs Should Challenge by Asking, ‘So What?’

April 23, 2019

Via: Target Marketing

Gone are the days of worshiping vanity marketing metrics (thankfully). But even as marketers now collectively agree that results must be connected to business outcomes in order to be valuable, some of those vanity metrics are still showing up in […]


News

CMOs Must Ask These 4 Questions to Create Successful Ad Campaigns

April 16, 2019

Via: Target Marketing

CMOs should always aim to tie their ad campaigns to incremental sales impact. Failure to do so can not only hurt your professional reputation, but also lead to smaller marketing budgets for your brand in the future. After all, CFOs […]


News

Pinterest Debuts a New Ad Optimization Tool For Marketers

April 11, 2019

Via: Adweek

Ahead of its IPO, Pinterest is giving advertisers—and Wall Street–yet another reason to come flocking to the platform. Starting today, Pinterest is rolling out “conversion optimization” in four different ad products: promoted pins, promoted videos, carousel and shopping ads. Now, […]


News

5 Golden Rules of Engagement to Create a Winning Global Marketing Strategy

April 9, 2019

Via: Adweek

Like everything else in this crazy industry, agencies’ approach to managing global business used to be easier. When I started working on my first global brand 20-plus years ago, marketers basically controlled a linear consumer journey. So global really just […]


News

Duracell Sends Global Creative Account to Wunderman Thompson

April 4, 2019

Via: Adweek

Duracell has selected Wunderman Thompson as its new global creative agency partner, concluding a four-month review process which included over 10 agencies. Wunderman Thompson will be tasked with leading creative for Duracell in all regions except North America, where Wieden […]


News

Here Are the Advertising, Media and PR Nominees for the 23rd Annual Webby Awards

April 2, 2019

Via: Adweek

The 23rd Annual Webby Awards will be presented Monday, May 13, at Cipriani Wall Street in New York, and the nominees for the advertising, media and public relations categories were revealed Tuesday morning. The International Academy of Digital Arts & […]