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Category: News


News

How B2B Brands Can Leverage MarTech Customer Success Teams to Reach Their Goals

September 14, 2018

Via: Target Marketing

When B2B brands buy software, sometimes that’s where the relationship with the martech provider ends. But here’s how those brands can leverage martech customer success teams in order to reach their goals. The vendors know B2B and B2C companies face […]


News

Digital Marketing News: Facebook’s Ad & Metric Changes, Pinterest Tops 250M Users, Google’s URL Plans, & LinkedIn’s Dynamic Ads

September 14, 2018

Via: Online Marketing Blog

LinkedIn brings Dynamic Ads into Campaign Manager platform LinkedIn has added Dynamic Ads into its Campaign Manager platform. Templates, auto-translation, and data-mapping are among the new additions to an expanded LinkedIn (client) ad management tool. Americans are changing their relationship […]


News

5 Marketing Capabilities for Customer-Centric Digital Transformation

September 13, 2018

Via: Target Marketing

A couple of months ago we discussed what marketing capabilities are needed for a digital transformation. We narrowed the scope of the answer to just technology-related capabilities. Let’s now address the additional capabilities required to transform a traditional marketing organization […]


News

The best digital marketing stats we’ve seen this week

September 7, 2018

Via: Econsultancy blog

This week’s includes news about ad spend, app engagement, email conversion, and more. Don’t forget to check out the Internet Statistics Compendium for lots more on top of that. Let’s get down to business. Over half of teens are influenced […]


News

Digital Marketing News: Facebook’s User Ratings & Groups Pixel, Google’s Ad Strength Tool, & Surprising Gen Z Survey Findings

August 31, 2018

Via: Online Marketing Blog

Facebook moves to rate users on trustworthiness: report Facebook has started assigning users a reputation score. Will the new user trustworthiness rating system, which has been refined over the past year, see eventual digital marketing uses? Machine learning reveals crazy […]


News

How Do Agencies Succeed in Changing Times?

August 30, 2018

Via: Target Marketing

I love the marketing and advertising industry. And like other industries, it appears to be in a constant state of flux. So why do some advertising agencies succeed while others fail? In business school you’re taught the concept of competitive […]


News

The 3 Most Important Marketing Tech Stack Trends of 2018

August 29, 2018

Via: Target Marketing

The marketing tech stack continues to evolve year over year, and marketing leaders must take responsibility for making sure their departments have a tech stack with the tools to reach brand goals and keep up with the competition. What technologies […]


News

How to Leverage Paid Social at Every Stage of the Customer Journey

August 22, 2018

Via: Adweek

With U.S. digital marketing spend climbing its way to a predicted $119 billion by 2021, marketers are tasked with determining where to spend that budget. Forrester Research foresees that digital advertising options, like social media and display ads, will represent […]


News

10 Tips Judging Marketing Awards Allow Me to Teach Brands

August 20, 2018

Via: Target Marketing

I’m judging marketing awards during the dog days of August, with steaming heat in New York City. There’s no better time than now to gather 100 or more data-driven marketing storytellers, strategists and creatives to judge this year’s Data and […]


News

Should You Centralize OR Decentralize Marketing Campaign Operations?

August 16, 2018

Via: Target Marketing

If you are a growing enterprise with regional and perhaps international locations, and you are going through a digital transformation and building out a marketing operations function, you must inevitably decide what to centralize and what to decentralize. For functions […]