Category: News

February 12, 2024

Here’s a simple truth: Companies like yours have incredible stories and expertise to share — and that’s also what makes them so primed for press coverage. In turn, press coverage is incredibly valuable for your SEO, brand awareness, marketing collateral […]

February 9, 2024

Google Ads is updating its gambling and games policy U.S. country-specifics. Starting February 8, Google will start accepting and running sports betting ads from certified, state-licensed entities with certificates of compliance in North Carolina You must apply for certification to […]

February 8, 2024

YouTube is expanding Content Takeovers, allowing brands to become exclusive advertisers across additional inventory, such as: Entire creator channels. Custom lineups. Playlists. Specific videos. What are Content Takeovers? YouTube’s Content Takeovers grant brands exclusive control over specific inventory, ensuring that […]

February 8, 2024

It’s Valentine’s Day and you have your eye on a special someone. Do you send them flowers? Chocolates? Invite them on a romantic outing? Your approach may determine the outcome of the courtship. Much like wooing a valentine, your company […]

February 7, 2024

Clear, descriptive URLs enhance both user experience and visibility. Ideally, they should describe what content a page holds. It is important to optimize URLs for clarity and user-friendliness and not to just stuff keywords. Remember, their primary purpose is to […]

February 7, 2024

YouTube has introduced a new feature that allows podcast creators to upload their podcast RSS feeds directly to YouTube Studio. The direct RSS feed integration enables audio-focused podcasters to share their content on YouTube more easily without manually uploading individual […]

February 7, 2024

Google is looking into concerning reports that some businesses are sabotaging competitors’ Google Business Pages (GBPs) by creating fake Local Service Ads (LSAs) linked to their profiles. Google Ads Liaison Ginny Marvin acknowledged the tactic on X (formerly Twitter) after […]

February 5, 2024

Google will face allegations of using underhanded tactics to secure its position as the world’s leading search engine in a jury trial set for September 9, brought by the U.S. Justice Department and a coalition of states. The tech giant, […]

January 31, 2024

As advertisers finalize 2024 budgets and begin executing their media plans, what advertisers think about a media company’s return-on-investment (ROI)/return-on-ad-spend (ROAS), audience reach/scale, and overall brand momentum that remain the factors that can secure partners on media plans. These three […]

January 31, 2024

YouTube unveiled several new features for YouTube Studio offering creators more insights and customization for their channels. 1. Enhanced Research Tab Coming To Desktop Last year, YouTube Studio added an improved research tab on mobile, including content gaps for Shorts. […]

January 30, 2024

Online reviews have become a powerful influence on consumer decisions. When it comes to a local marketing strategy, Google Reviews has emerged as a critical factor in building trust, attracting new customers, and achieving prominence in the coveted Map Pack. […]

January 30, 2024

Alphabet Inc., Google’s parent company, reported record-breaking advertising revenue of $65.52 billion in the fourth quarter of 2023, year on year. A 12.7% gain in search revenue was accompanied by a strong increase in revenue for YouTube ads by 15.5%. […]

January 29, 2024

The landscape of public relations is evolving at an unprecedented pace, driven by technological advancements and a shifting focus on what truly resonates with audiences. As we navigate this new era, several key trends are emerging that redefine the role […]

January 26, 2024

Google is currently working on fixing an issue with advertisers being unable to access the Google Ads console. When you try to login to Google Ads, you are presented with a loading screen that can load for several minutes and […]

January 26, 2024

Even as ad spending trends in a positive direction and setbacks spurred by the pandemic recede into the rearview, marketers will face several challenges in 2024 while being buoyed by a raft of opportunities to engage with beleaguered consumers. Brands […]

January 22, 2024

Winterberry Group is aligned with other forecasters in believing 2024 will be a more vibrant year for ad spending than 2023 while noting that robust top-line growth does not tell the full story. Case in point: the upcoming election cycle, […]

January 19, 2024

As the most important audience for many companies, it’s important that investors are enthusiastic about the company’s marketing activities. Given that different investors have varying levels of marketing acumen and beliefs about effective marketing, your marketing team must customize how […]

January 19, 2024

Lead scoring and grading are essential components in sales and marketing, serving as powerful tools for enhancing the efficiency and effectiveness of lead management strategies. This comprehensive guide will delve into lead scoring and grading concepts, outlining their definitions, differences, […]

January 19, 2024

The term Conversion Rate (CR) is pivotal for any digital marketer. It represents the percentage of visitors to a page who complete a desired action. This action could be anything from making a purchase, signing up for a newsletter, or […]

January 18, 2024

You diligently developed your customer personas, carefully selected relevant keywords, and added funny memes to your content strategy. Presenting it to the CEO, you observe a look of confusion. At its conclusion, they clear their throat and say, “This all […]