While many brands are sending out discount codes to try to get lucky this Valentine’s Day, the most successful marketers will achieve real brand love through more traditional means: good, old-fashioned courtship.
Now, I’m not suggesting we throw out the playbook of data, tech and CRM strategies, but I am saying that today’s retail landscape and the proliferation of retail media has created untapped opportunities to get to know your customer on a deeper level – and to share more about your brand and what it has to offer.
Marketers, on Feb. 14 and beyond, reconsider your approach to customer relationships by trying these customer-focused retail strategies – you might even get a second date!
