7 ways to use generative AI in PPC

Google leads AI advertising with machine learning integrated across ad campaigns and types. Even with manual workarounds, results tend to suffer without the help of AI-driven algorithms.

Without AI assistance for PPC bidding and creative decisions, your conversion rate will typically be lower than that of competitors who use machine learning to their advantage.

AI is changing how ad campaigns function and SERPs look with Google’s rollout of Search Generative Experience. Below are tips for mastering the art of generative AI to keep your company or PPC clients ahead of the curve.

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