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Tag: advertising


Content Marketing, Marketing Technologies

The Power of Content Marketing Partnerships and Alliances

July 1, 2020

Via: Target Marketing

Though our culture reveres the power of genius and the magic that genius can conjure — as well we should — most of us work in realms where collaboration can be far more productive than forging our own path. Content […]


Marketing Channels, Traditional Marketing

How Marketers Can Be a Force for the Good in Society

July 1, 2020

Via: Target Marketing

My Target Marketing articles are usually about specific marketing tactics, like email marketing or optimizing cost and price. But these aren’t usual times. I’m sick of the bad news. Enough. So, let’s step away from the tactical and look at […]


Marketing Technologies, Other Technologies

4 Steps to Implement and Improve Performance Marketing

June 30, 2020

Via: Target Marketing

To say this has been a challenging year would be an incredible understatement. The lives of our friends, colleagues, and customers are forever changed, and all the while, most marketing strategies were put on hold. The economic impact will have […]


Marketing Channels, Marketing Technologies, Mobile Marketing, Social Media Marketing

Marketers’ Facebook boycotts are just the 1st step toward change

June 30, 2020

Via: Marketing Dive

Adizzying number of marketers have in recent days announced plans to pause advertising on Facebook and other social media sites, as civil rights groups ratchet up the pressure on platforms to curb hate speech. The snowball effect mirrors past pullbacks […]


Marketing Channels, Web Advertising

Google expands organic Surfaces across Google inventory to Search

June 29, 2020

Via: Marketing Land

Following the significant move of bringing free product listings to Google’s Shopping tab results in April, Google is starting to extend them into the main Search results. The company announced Monday that the product listings in Search knowledge panels will […]


Content Marketing, Marketing Channels, Marketing Technologies, Social Media Marketing

4 elements every content medium needs to have

June 29, 2020

Via: Marketing Land

Have you ever started to write a new social media post, record a YouTube video or some other piece of content and sat at your desk waiting for inspiration to strike? Starting a new piece of content can be a […]


News

HSBC CMO’s three lessons from brand transformation

June 25, 2020

Via: CMO

Being fresh for what audiences and customers need today was a key motivator for HSBC’s global brand refresh, says its CMO, Leanne Cutts. Speaking at the Cannes Lion Live 2020 virtual event, the marketing chief explained how the multinational bank […]


Content Marketing, Marketing Technologies

Content marketing in times of disruption

June 24, 2020

Via: Marketing Land

The coronavirus pandemic and response to racial injustices have greatly impacted what audiences are prioritizing and how they view brands. While these, and other future disruptions, are capable of driving a wedge between businesses and their customers, they also provide […]


News

Google’s 2020 ad revenue will dip 5.3% due to COVID-19, eMarketer says

June 23, 2020

Via: Marketing Dive

EMarketer’s latest forecast underscores a growing trend around the importance of Facebook and Amazon in the online ad business that Google has historically dominated. It also highlights how the pandemic may be accelerating that trend. A previous eMarketer forecast from […]


Marketing Channels, Web Advertising

How Your Landing Page Is Sabotaging Your Google Ads Success

June 23, 2020

Via: Target Marketing

You’ve read all the tutorials. You’ve spent countless hours poring over demographic data for targeting, crafting the perfect ad copy, and tweaking your campaign. In fact, you’re doing everything you’re supposed to do — but you’re still not seeing any […]