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Tag: advertising


Editorial

How Advertising Is Helping the US Economy

September 30, 2021

Via: Natalie Dunn

As the COVID-19 pandemic continues to alter the way people live and work, economic concerns are growing. The financial crisis of 2007–2008 is still fresh in everyone’s memory, and many are now worried that this healthcare crisis will lead to […]


Marketing Channels, Web Advertising

Dynamic Search Ads: Keyword Mining Through Ngram Analysis

September 27, 2021

Via: Search Engine Journal

If you are looking for supplemental volume and have a website with multiple pages of content or metadata, Dynamic Search Ads (DSA) should be part of your holistic SEM strategy to drive incremental query coverage. If you’re not yet sold […]


Marketing Channels, Social Media Marketing

Transform your digital strategy with first-party data on social media

September 27, 2021

Via: Marketing Dive

With 44% of marketers naming social media marketing as the most difficult tactic to attribute to revenue, it’s not surprising that it’s referred to as an “awareness driver.” But this misconception might be limiting your digital success and minimizing opportunities […]


Automation, Marketing Technologies

How AI is Forcing Marketers to Reinvent the Industry

September 24, 2021

Via: Entrepreneur

From customer support bots to social media bots that respond to comments and questions automatically, the age of artificial intelligence in marketing is already here. However, because of how ingrained AI has become in our everyday lives, marketers now have […]


News

Google Updates Keyword Matching Processes for Phrase & Broad Match

September 23, 2021

Via: Search Engine Journal

Google has announced changes to keyword matching, including a change that prefers the phrase and broad keywords which are identical to the query string. Google is also updating the matching process for queries that don’t have an identical keyword match. […]


Marketing Channels, Social Media Marketing

How to Get Your Facebook Page or Account Verified

September 23, 2021

Via: Search Engine Journal

Do you currently have a Facebook Page? Are you trying to grow your small business, company, or personal brand? If the answer is yes, you should consider verifying your Facebook Page (or, if you’re an influencer, celebrity, or thought leader, […]


News

Microsoft Advertising launches Marketing with Purpose Business attributes

September 23, 2021

Via: Search Engine Land

New attributes from Microsoft Advertising allow businesses to indicate their dedication to “responsibility, how your brand values align with the values of your customers, and how your brand is being inclusive,” said an announcement from Vi Nguyen, Crystal Zhang, and […]


Marketing Technologies, Mobile Marketing

Mobile ads 23% more memorable when ads match content

September 8, 2021

Via: Business of Apps

Mobile adverts that match the content they are put into drove a 23% lift in activation according to new research from Integral Ad Science. The Context Effect study found that such ads (also referred to as endemically matched) drove a […]


News

With Recent Departure Of Multiple Top Ad Execs, Facebook Stands At A Crossroads

September 3, 2021

Via: AdExchanger

Facebook’s org chart is changing. Several of its most longstanding and recognizable advertising and media executives left big blue for greener (or at least other) pastures this summer. Just this week, Mark D’Arcy, Facebook’s chief creative officer and VP of […]


Email Marketing, Marketing Channels

How Video Email Affects Your Audience (and More Content Examples)

August 13, 2021

Via: CMI

This week, new research into video email gets synapses firing. A content collaboration taps into the drive to create. And a helping hand in the greeting card aisle turns into a savvy way to introduce a new service. This is […]