Tag: advertising

October 7, 2019

I just got schooled this past week at the Association of National Advertisers Masters of Marketing Conference in Orlando, along with 3,000-plus industry colleagues. You see, I’m a data- and direct marketing- junkie. Advertising is worthless if it’s not accountable […]

October 2, 2019

It’s not news that your marketing can’t be all about you. To borrow a pop culture expression, your prospects just aren’t that into you. They’re into what you can do for them. But once they’ve established that what you can […]

October 2, 2019

How does your progressive web app (PWA) compare to other brands? While there are excellent PWA quality tests like the Lighthouse tool, until recently there’s been a dearth of metrics to compare against industry averages and identify opportunities to improve […]

September 30, 2019

With the exception of radio ads, advertising tends to be considered as a visual medium. However, if you’re creating a video ad that relies on both sights and sounds to sell something, you need to think carefully about the role […]

September 18, 2019

As most in the U.K.’s creative industry are aware, Extinction Rebellion (XR) made an explicit call to the industry to use its power for good. In case you missed their letter in May, it read: “Advertising has helped promote high-carbon […]

September 6, 2019

Is bigger better? That’s a question being asked a lot lately; not only by marketers, but in almost every sphere of our existence. “In a digitally distracted mediascape of fragmented attention — engagement is the name of the game for publishers […]

September 5, 2019

Savvy marketers know that it’s ineffective to deliver the same marketing content to everyone. Over the last few years, customer expectations have evolved and shoppers now expect to be treated as an individual, not part of a crowd. Anything less […]

September 3, 2019

If you thought measuring clicks was still the best way to determine the success of an SEO campaign, it’s time to start considering newer more accurate metrics for evaluating visibility and engagement. In today’s ultra-savvy and sophisticated world, content is […]

July 26, 2019

The $5 billion fine Facebook agreed to pay to the Federal Trade Communications in a settlement over privacy issues had no bearing on the company’s second-quarter financial results, which were reported earlier this week. Facebook reported revenue of $16.886 billion, […]

July 23, 2019

The success or failure of user acquisition advertising campaigns comes down to creative testing. Facebook and Google’s shifts toward automation have removed most of the advantages third-party adtech tools used to deliver. Those platforms’ automation of bid and budget management […]