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Tag: advertising


Big Data, Customer Data

The Data-Inspired Big Idea: Why That Matters in the Ad Business

October 7, 2019

Via: Target Marketing

I just got schooled this past week at the Association of National Advertisers Masters of Marketing Conference in Orlando, along with 3,000-plus industry colleagues. You see, I’m a data- and direct marketing- junkie. Advertising is worthless if it’s not accountable […]


Content Marketing, Marketing Technologies

How Passion Projects and Cause Marketing Can Power Your Marketing

October 2, 2019

Via: Target Marketing

It’s not news that your marketing can’t be all about you. To borrow a pop culture expression, your prospects just aren’t that into you. They’re into what you can do for them. But once they’ve established that what you can […]


Marketing Channels, Marketing Technologies, Mobile Marketing, Web Advertising

Introducing the New Benchmarks for Progressive Web Apps

October 2, 2019

Via: Target Marketing

How does your progressive web app (PWA) compare to other brands? While there are excellent PWA quality tests like the Lighthouse tool, until recently there’s been a dearth of metrics to compare against industry averages and identify opportunities to improve […]


Marketing Channels, Traditional Marketing

How Music Can Shape Your Ad

September 30, 2019

Via: Target Marketing

With the exception of radio ads, advertising tends to be considered as a visual medium. However, if you’re creating a video ad that relies on both sights and sounds to sell something, you need to think carefully about the role […]


Marketing Channels, Marketing Technologies, Other Technologies, Traditional Marketing

4 Steps for Inspiring Marketers to Take Climate Change Seriously

September 18, 2019

Via: Adweek

As most in the U.K.’s creative industry are aware, Extinction Rebellion (XR) made an explicit call to the industry to use its power for good. In case you missed their letter in May, it read: “Advertising has helped promote high-carbon […]


Marketing Channels, Social Media Marketing

Is Quality, Sustainable Marketing the Key, or Is Bigger Better?

September 6, 2019

Via: Target Marketing

Is bigger better? That’s a question being asked a lot lately; not only by marketers, but in almost every sphere of our existence. “In a digitally distracted mediascape of fragmented attention — engagement is the name of the game for publishers […]


Marketing Technologies, Other Technologies

How to use behavioural targeting to make your marketing more relevant

September 5, 2019

Via: Digital Marketing Magazine

Savvy marketers know that it’s ineffective to deliver the same marketing content to everyone. Over the last few years, customer expectations have evolved and shoppers now expect to be treated as an individual, not part of a crowd. Anything less […]


Marketing Technologies, Other Technologies

4 Clues About Why Clicks Are No Longer King in SEO

September 3, 2019

Via: Target Marketing

If you thought measuring clicks was still the best way to determine the success of an SEO campaign, it’s time to start considering newer more accurate metrics for evaluating visibility and engagement. In today’s ultra-savvy and sophisticated world, content is […]


Marketing Channels, Social Media Marketing

2.1 Billion People Use Facebook’s Family of Apps on a Daily Basis

July 26, 2019

Via: Adweek

The $5 billion fine Facebook agreed to pay to the Federal Trade Communications in a settlement over privacy issues had no bearing on the company’s second-quarter financial results, which were reported earlier this week. Facebook reported revenue of $16.886 billion, […]


Marketing Channels, Social Media Marketing

How to Perform Creative Testing on Facebook and Google

July 23, 2019

Via: Target Marketing

The success or failure of user acquisition advertising campaigns comes down to creative testing. Facebook and Google’s shifts toward automation have removed most of the advantages third-party adtech tools used to deliver. Those platforms’ automation of bid and budget management […]