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Tag: advertising


Marketing Channels, Web Advertising

5 Google Ads examples with relevant and quality ad copy

September 27, 2022

Via: Search Engine Land

Relevance is often discussed in digital marketing. It’s an important topic because not only is it good for consumers, but it is also good for advertisers since the inception of quality score. Advertisers with higher quality scores and relevance are […]


Marketing Channels, Web Advertising

How To Launch Your First Google Ads Remarketing Campaign

September 26, 2022

Via: Search Engine Journal

Remarketing is an essential part of any Google Ads strategy. It’s no longer a question of if you should run remarketing campaigns; it’s how you should run remarketing campaigns. With more devices in households than ever, remarketing is imperative to […]


Marketing Technologies, Other Technologies

Why CTV advertising will look different in 2023

September 22, 2022

Via: Digiday

The era of connected TV expansion and fragmentation is coming to a close, and evolution — and maybe even consolidation — are what media companies and advertisers are preparing to address in 2023. In whatever direction the channel takes, CTV […]


Automation, Marketing Technologies

Your Ad Operations Team Is Busy! Leave Ad Screenshots To Automation

September 21, 2022

Via: AdExchanger

It’s nearly impossible to accuse ad tech of being behind on automation. In fact, ad tech is now built on algorithms, all designed to maximize yield for buyers and sellers. Today, every impression has multiple systems evaluating every data point […]


News

Search advertising is thriving amid economic uncertainty, new report confirms

September 16, 2022

Via: Search Engine Land

If you’re waiting for search ad spending to slow down any time soon, you’ll be waiting a while. A new report shows that CTV, linear TV, and video are the most vulnerable when it comes to cutting ad budgets. In […]


Marketing Channels, Social Media Marketing

What Would A ‘Decentralized’ Social Media Network Look Like?

September 14, 2022

Via: MediaPost

Traditional social networks have always made money from targeted ads. But this has become difficult in lieu of Apple’s iOS changes. Add in economic slowdown and emerging web3 and metaverse technologies, and what you get is a turbulent and strange […]


Content & SEO, Marketing Channels

SEO For Ecommerce Product Pages: 20 Do’s & Don’ts

September 13, 2022

Via: Search Engine Journal

Ecommerce is expected to grab even more of the retail pie, with a projected growth of nearly $11 trillion between 2021 and 2025. An increasing number of ecommerce sites want a piece of this pie, making it critical that your […]


Marketing Channels, Web Advertising

Google has introduced bundled ad recommendations

September 13, 2022

Via: Search Engine Land

Google has added a “Manage” tab to give advertisers more control and flexibility over how recommendations are applied. Two flexible options. In the new “Manage” tab, Google is giving advertisers two different bundle options with pre-checked recommendation types. Maintain your […]


Marketing Channels, Web Advertising

Microsoft Ads Unveils New Smart Campaign Features

September 13, 2022

Via: Search Engine Journal

Microsoft Ads announced a new, simplified Smart Campaigns setup experience on Thursday, September 8th. The update also includes a key new feature that sets them apart from Google Ads. If you’re running paid media ads, it’s worth exploring the new […]


Big Data, Platforms & Software

PPC management for e-commerce: 28 tools to explore

September 9, 2022

Via: Search Engine Land

Managing ad campaigns can be daunting and laborious. Once campaigns are launched you need to actively manage them by monitoring and making adjustments on a regular basis. This, along with other marketing tasks, can be overwhelming for managers, causing important […]


News

Reddit improves mobile and digital ad business with acquisition of Spiketrap

September 9, 2022

Via: Business of Apps

Reddit just acquired Spiketrap, the audience contextualisation company in hopes of improving its ad relevance and targeting performance. Spiketrap technology is used to bolster quality scoring and engagement prediction. It does it by providing contextual analysis and features through its […]


Marketing Channels, Web Advertising

4 tips to get the most out of the Google Ads interface

September 8, 2022

Via: Search Engine Land

Nora Ephron tells the story of when she first fell in love with journalism. Her journalism teacher, Mr. Simms, asked the class to write the lead for an article using these facts: “Kenneth L. Peters, the principal of Beverly Hills […]


Content & SEO, Marketing Channels

Content is Queen! 4 Simple Ways To Level Up Your Content

September 6, 2022

Via: Entrepreneur

Creating content is extremely important. Seems obvious, right? Well, many companies struggle with not only creating content but creating the right content. And without the right content, how do you attract customers? How do people know who you are? I […]


Content & SEO, Marketing Channels

What Is Marketing Content Management (MCM)? Use Cases and Examples

September 6, 2022

Via: Martech Zone

It takes a lot to run successful marketing campaigns today. They involve myriad marketing activities and content that need to be managed. For this, flawless internal coordination is required. Moreover, you need to be in the right place at the […]


News

4 Digital Advertising Predictions You Need to Keep Your Eyes On

September 5, 2022

Via: Entrepreneur

Silicon Valley media leaders like Google, Meta, Twitter and TikTok run primarily off selling advertising space as a significant revenue stream. According to their Q2 earnings reports, not only are these giants slowing down and losing on their advertising sales, […]


Content & SEO, Marketing Channels

Why You Should Treat Content Marketing Like a Golf Game [Rose-Colored Glasses]

September 2, 2022

Via: CMI

I don’t do golf. But one thing intrigues me about the game: The entire goal is to play the least. Think about it. The winner is the person who swings their clubs the fewest times. A smart content marketing approach […]


Content & SEO, Marketing Channels

The 3 Cs of Content Creation That Will Make You Stand Out Online

September 1, 2022

Via: Entrepreneur

When I first got into SEO over 20 years ago, link building was easy. You just added pages of links to partner websites, swapped links using anchor text that matched your targeted keywords and presto! You were at the top […]


Marketing Channels, Web Advertising

7 Pop-Up Ad Strategies for Advertising Success

September 1, 2022

Via: Entrepreneur

Pop-up ads are often considered the villain on websites. No one wants their website experience interrupted by an ad, even if it is a well-intentioned email sign-up form. However, taking the right approach to pop-ups drastically affects how well users […]


Marketing Technologies, Other Technologies

Purposeful Marketing > Purpose-Washing: How To Do It Right

September 1, 2022

Via: CMI

Fast Company predicted 2022 would bring “a great reckoning for corporate purpose.” Employees left companies based on differing values, and consumers boycotted brands based on social stances and values. Whether or not there’s been a true reckoning, brands face pressure […]


Email Marketing, Marketing Channels

Email Marketing Is Still the Best Way to Build a Loyal Customer Base

August 31, 2022

Via: Entrepreneur

When it comes to marketing, it may seem like email is a thing of the past and that social media is the future. But nothing could be further from the truth. Social media may be the best way to build […]