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Tag: advertising


Big Data, Customer Data

Customer Data Is Not the Only Path to Success, Says Microsoft Brand Exec

June 14, 2019

Via: Adweek

Data—and how to use it to more effectively target consumers through advertising—is a priority for brands these days. That’s due in part to the financial success companies like Facebook and Google have seen in using their own data to create […]


Automation, Marketing Technologies

The Automation Imperative in the Age of Programmatic

June 13, 2019

Via: Target Marketing

Programmatic advertising offered the promise of having systems of processes govern media buying, to ultimately allow for time and resource efficiencies. This would naturally increase innovation in a growing industry and give way for more opportunity. The goal was advanced […]


News

How Women Are Dominating the Influencer Marketing World

June 3, 2019

Via: Adweek

There’s a major shift in advertising happening that we need to talk about: Influencer marketing is changing the perception and power of women faster than any other marketing avenue or channel ever has. I emphasize women here because they’re the […]


Marketing Channels, Web Advertising

How Google Chomping Down on Cookies Is Good for Advertisers

May 13, 2019

Via: Target Marketing

Google is always working to ensure as many consumer eyeballs as possible remain on its platforms. This truism holds the first obvious benefit for advertisers — a captive audience. And that audience is the major thing to remember for marketers […]


News

The Finishing Touches Are Being Put in Place in Preparation for the Upcoming NewFronts 2019

April 26, 2019

Via: Adweek

The talent is booked and execs are practicing their pitches because the annual NewFronts kicks off Monday. And brand safety, which was the talk of the town last year, isn’t likely to fade from the conversation this year. This year’s […]


Marketing Channels, Web Advertising

Conversions Are More Important Than Traffic With Google Ads and 3 Steps to Up Them

April 17, 2019

Via: Target Marketing

Anybody can spend money on Google Ads. But only a small percentage of advertisers earn a healthy profit from their investments in advertising. So, what’s the difference between successful (profitable) and unsuccessful (unprofitable) advertisers? Unsuccessful advertisers focus on traffic. Successful […]


Automation, Marketing Technologies

The Case for Investing in AI for Advertising

April 15, 2019

Via: Chief Marketer

There are numerous examples of high profile brands experimenting with artificial intelligence (AI) in creative ways. For example, Lexus recently worked with IBM Watson to release the first AI scripted advertisement. AI is ultimately here to improve people’s lives both […]


Marketing Channels, Web Advertising

5 Ways Advertising Could Change If Chrome Blocks Third-Party Cookies

April 12, 2019

Via: Adweek

Online advertising is fundamentally changing. With increased pressure to bend to the calls for consumer privacy, corporations and governments are doubling down on regulations to block third-party technology that targets consumers. Recently, those winds have produced the California Consumer Privacy […]


Marketing Channels, Web Advertising

Why Programmatic Advertising Is Safer Than You Think

April 11, 2019

Via: Target Marketing

When it comes to programmatic advertising, it’s easy to become preoccupied with its perceived constraints. After all, it’s proven to be highly disruptive — and, of course, negative news always has a way of making its way into headlines. But […]


News

Here Are the Advertising, Media and PR Nominees for the 23rd Annual Webby Awards

April 2, 2019

Via: Adweek

The 23rd Annual Webby Awards will be presented Monday, May 13, at Cipriani Wall Street in New York, and the nominees for the advertising, media and public relations categories were revealed Tuesday morning. The International Academy of Digital Arts & […]