Tag: advertising

July 26, 2019

The $5 billion fine Facebook agreed to pay to the Federal Trade Communications in a settlement over privacy issues had no bearing on the company’s second-quarter financial results, which were reported earlier this week. Facebook reported revenue of $16.886 billion, […]

July 23, 2019

The success or failure of user acquisition advertising campaigns comes down to creative testing. Facebook and Google’s shifts toward automation have removed most of the advantages third-party adtech tools used to deliver. Those platforms’ automation of bid and budget management […]

July 16, 2019

To digital advertisers, programmatic has transformed from the holy grail to an effective tool to regain control over ad budgets. Historically, advertisers’ media buying activities were handled by advertising agencies. An ad agency took a fee from the advertiser, negotiated […]

July 8, 2019

Millennials are forcing marketers to rethink the way they promote products and services. Content marketing speaks to them the best. An overwhelming 84% of the group born between 1980 and 2000 distrust traditional advertising, according to a study by the […]

June 14, 2019

Data—and how to use it to more effectively target consumers through advertising—is a priority for brands these days. That’s due in part to the financial success companies like Facebook and Google have seen in using their own data to create […]

June 13, 2019

Programmatic advertising offered the promise of having systems of processes govern media buying, to ultimately allow for time and resource efficiencies. This would naturally increase innovation in a growing industry and give way for more opportunity. The goal was advanced […]

June 3, 2019

There’s a major shift in advertising happening that we need to talk about: Influencer marketing is changing the perception and power of women faster than any other marketing avenue or channel ever has. I emphasize women here because they’re the […]

May 13, 2019

Google is always working to ensure as many consumer eyeballs as possible remain on its platforms. This truism holds the first obvious benefit for advertisers — a captive audience. And that audience is the major thing to remember for marketers […]

April 26, 2019

The talent is booked and execs are practicing their pitches because the annual NewFronts kicks off Monday. And brand safety, which was the talk of the town last year, isn’t likely to fade from the conversation this year. This year’s […]

April 17, 2019

Anybody can spend money on Google Ads. But only a small percentage of advertisers earn a healthy profit from their investments in advertising. So, what’s the difference between successful (profitable) and unsuccessful (unprofitable) advertisers? Unsuccessful advertisers focus on traffic. Successful […]