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Tag: advertising


Marketing Technologies, Other Technologies

In-game ads: why brands should be excited

January 25, 2023

Via: Search Engine Land

In 2022, it was estimated that 227 million people in the US played video games and 46% of those were women. With game revenues projected to reach $285 billion by 2027, it’s no surprise that this is a huge opportunity […]


News

Report: Aussie advertisers wasted $5.46bn on digital advertising in 2022

January 25, 2023

Via: CMO

Australian advertisers threw away 41 per cent of their overall digital advertising spend in 2022, according to the latest Next&Co annual Digital Media Wastage report. The digital media agency said $5.46 billion of digital ad spend was wasted out of […]


News

How to Adjust Your Marketing to Survive a 2023 Recession

January 25, 2023

Via: Entrepreneur

With the economic slowdown of 2022 still fresh on everyone’s minds, the possibility of a deeper recession in 2023 is a daunting thought for businesses everywhere. Analysts at Bloomberg suggest there’s a 100% chance of a recession in the coming […]


Marketing Channels, Social Media Marketing

Planning for 2023: Snapchat Posting Tips

January 24, 2023

Via: Social Media Today

Snapchat posting tips As noted, while Snapchat isn’t as big as the other major players in the space, it remains a critical connection tool for many younger users, with Snap’s own data showing that Snapchatters are 5x more likely to […]


Marketing Technologies, Other Technologies

Top video marketing trends for 2023 and beyond

January 24, 2023

Via: Search Engine Land

The rise of vertical video Each year, I try to think of the most valuable impression in our ad space. For many years, I’ve always sourced the answer to YouTube TrueView Skippable Ads. Rightfully so, since you don’t pay for […]


Marketing Channels, Social Media Marketing

Planning for 2023: LinkedIn Posting Tips

January 23, 2023

Via: Social Media Today

Amid the various shifts at the major social platforms over the past 12 months, LinkedIn has quietly gone about its business, developing new tools for creators to better showcase themselves in the app, and new options to facilitate digital meetings […]


News

Ad spending forecast to grow 6% in 2023 as digital priorities shift

January 23, 2023

Via: Marketing Dive

The Winterberry Group’s report pushes back against some of the grimmer trends seen in the second half of 2022, when the industry began losing steam. Inflation and economic woes have put a strain on the industry, leaving some in fear […]


Marketing Technologies, Other Technologies

Video Marketing: An In-Depth Guide For Every Business Owner Today

January 23, 2023

Via: Search Engine Journal

Why Video Marketing? Video marketing has gained so much traction over the last decade that almost every business is exploring it now. There are several reasons behind the increased adoption of video as a content format for marketing. Here are […]


Big Data, Platforms & Software

How to maximize your ecommerce campaigns with Performance Max

January 19, 2023

Via: Search Engine Land

Google’s launch of Performance Max, a campaign type that replaced Smart Shopping, is forcing search marketers to rethink their Google Ads strategy. Performance Max provides a unified buying service to all Google placements by displaying ads across YouTube, Display, Search, […]


Content & SEO, Marketing Channels

Ecommerce content: How to demonstrate beneficial purpose and expertise

January 18, 2023

Via: Search Engine Land

Defining beneficial purpose and page quality To recap, Google defines beneficial purpose as “the overall intention of the page, as determined by the creator of the page.” In other words: What is the purpose of the page? Is it to […]


News

Report: Marketers lack confidence in media and advertising measurement, optimisation and targeting

January 12, 2023

Via: CMO

Two in three marketers lack confidence in their current media marketing and advertising strategies to effectively produce outcomes, new research from the CMO Council has shown. According to the fresh Optimizing Outcomes in Media Marketing report, 34 per cent of […]


News

Meta Addresses Algorithmic Discrimination With New Ad Tech

January 11, 2023

Via: MediaPost

It looks like one of many lawsuits filed against Meta Platforms is resulting in a positive change––what U.S. Attorney Damian Williams is calling a “groundbreaking resolution” that “sets a new standard for addressing discrimination through machine learning.” Over the past […]


News

3 Marketing Trends to Adopt in 2023

January 11, 2023

Via: Entrepreneur

1. AI technology As customer expectations for personalized experiences continue to grow, businesses of all sizes are constantly looking for ways to provide a faster and better service and compete with audiences distracted by more content than ever before. From […]


Big Data, Customer Data

3 Ways Advertisers Can Effectively Gather More First-Party Data

January 4, 2023

Via: AdExchanger

There’s no need to rehash all the privacy-related legislation sweeping the digital world and how the advertising industry is evolving in response. What advertisers need to figure out is how to get more internet users to voluntarily share their uber-valuable, […]


News

2023 Trends In Search Marketing And Performance From Your Peers

December 30, 2022

Via: MediaPost

Any attempts at clairvoyance are futile when it comes to trying to predict the future of advertising, but it’s interesting to get a glimpse of what industry executives think. It’s impossible to precisely predict the path of technology three to […]


News

When Does It Pay To Take A Risk In Advertising?

December 22, 2022

Via: MediaPost

Trust is powerful. Risk is tricky. B2B marketing trends reveal that businesses remain optimistic about growth, shifting their focus to long-term goals while taking more risks in 2023 despite indications of impending recession, according to data from Sapio Research. Seventy-seven […]


Big Data, Platforms & Software

Google Ads updates in 2022: The good, the bad, the jury’s still out

December 16, 2022

Via: Search Engine Land

A quick recap of major announcements The change that got the most attention (for good reason, which I’ll explain briefly) was Google sunsetting Expanded Text Ads. This forced advertisers toward Responsive Search Ads (RSAs), which the platform announced in August […]


News

Where Marketers Plan To Spend Budgets Across Advertising, Marketing In 2023

December 13, 2022

Via: MediaPost

More marketers participating in a recent survey from NP Digital plan to increase rather than decrease advertising and marketing budgets in 2023. The study includes business-to-consumer (B2C) and business-to-business (B2B). Twenty-six percent of B2C marketers plan to increase budgets, the […]


News

Triumphant Solutions For Ad Tech: Changes In The Ad Tech Space Invite New Opportunities

November 21, 2022

Via: AdExchanger

The golden era of digital streaming is upon us. YouTube is the largest connected TV platform, surpassing even Silicon Valley powerhouse Netflix. For creators, this is a shortcut to advertising opportunities, since ad-based streaming and commerce opportunities allow creators to […]


News

Platform Ad Restrictions: Creative Ways Beer, Pharma, And Cannabis Marketers Can Fight Back

November 17, 2022

Via: AdExchanger

As if marketers didn’t have a hard enough time breaking through to humans, they’re facing an increasingly cavalier group of FANGs (Facebook, Amazon, Netflix, Google) restricting or eliminating advertising opportunities for certain categories of products. For its entire existence, Netflix […]