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Tag: advertising


Big Data, Platforms & Software

Twitter expands e-commerce features with Shopify partnership

June 23, 2022

Via: Marketing Dive

Twitter’s partnership with Shopify, whose customer base last year grew from 1.7 million to more than 2 million merchants, gives marketers another tool to support their e-commerce efforts. Those marketers include online merchants, newer digitally native brands or more traditional […]


Marketing Channels, Web Advertising

5 Meta Description Tips To Help Your Content Get the Clicks

June 23, 2022

Via: CMI

In its early days, USA Today was dubbed “McPaper” for its very short stories. Unlike their peers at other newspapers, USA Today reporters had to digest big news into just a few paragraphs. Many in the profession criticized USA Today […]


Content & SEO, Marketing Channels

SEO & Local Market Orientation For International Expansions

June 23, 2022

Via: Search Engine Journal

In my last column, I addressed the business benefits of an International SEO Strategy, and the first benefit was to complement your broader global strategic plan. This is a critical alignment especially when it comes to how you plan to […]


Content & SEO, Marketing Channels

7 Methods To Research & Analyze Your Audience For SEO

June 21, 2022

Via: Search Engine Journal

When I describe SEO, I explain that it is a mix of marketing, technical know-how, and psychology. From a marketing perspective, you must have an overall understanding of your product, the problems it solves, and how to best communicate to […]


Marketing Channels, Web Advertising

The PPC Dilemma: Why Your Agency’s Growth Is Limited & How To Fix It

June 21, 2022

Via: Search Engine Journal

If you’re looking for sustainable growth opportunities and meet the following criteria, you’re in the right place. Your agency has not reached the multi-million dollar mark yet. Your agency is directly responsible for PPC fulfillment. PPC is not your agency’s […]


Marketing Channels, Web Advertising

Avoid These Top 6 Remarketing Campaign Mistakes

June 20, 2022

Via: Search Engine Journal

Alongside any PPC effort, it is worth setting up a companion remarketing campaign. Too often, campaigns target all users with the same ads and the same bids – users who are seeing your ads for the first time and those […]


Marketing Channels, Web Advertising

Get To Know Ad Rank & Learn 3 Ways To Improve It

June 13, 2022

Via: Search Engine Journal

The basic definition of ad rank has not changed over the years. Ad rank is the value that determines your ad position on Google Search, relative to other ads. While we all know that ad rank is the main factor […]


Marketing Technologies, Other Technologies

Podcast Ads Are Lackluster, But That’s Finally Changing

June 10, 2022

Via: AdExchanger

Over half of all Americans have listened to a podcast. The venture capital and technology communities are taking note, funneling vast sums of money into the space. Why, then, are podcasts fundamentally under-monetized? As an advertising vehicle, podcasts have yet […]


Marketing Channels, Social Media Marketing

5 Tools to Fine-Tune Your Social Media Advertising Strategy

June 9, 2022

Via: Convince and Convert

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. But it can be quite costly, especially if your team fails to continuously invest time into fine-tuning your […]


Marketing Technologies, Other Technologies

Apple’s iOS 16 offers mixed blessings for marketers

June 9, 2022

Via: Marketing Dive

Apple this week unveiled its next generation of software for its devices, including changes that will affect the way marketers interact with consumers on mobile. The tech giant previewed the coming updates to the software for devices including the iPhone […]