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Tag: advertising


Content & SEO, Marketing Channels

How to Stand Out in a Crowded Content Marketing Space

March 31, 2021

Via: Entrepreneur

For more than a decade, content marketing has been a favorite marketing strategy for businesses of all sizes in nearly all industries. It’s straightforward, it’s cost-efficient and it has the potential to scale almost indefinitely, so its popularity is neither […]


Content & SEO, Marketing Channels

How to Use Categorical Keyword Research to Plan Your Content Strategy

March 31, 2021

Via: Search Engine Journal

Gone are the days when you could pick any keyword, write a 500-word blog post, and show up in the search results. As search engines have evolved, algorithms have prioritized content based on intent, website authority, and what is going […]


Big Data, Customer Data

Proven Local Marketing Strategies to Drive Customer Experience & ROI

March 30, 2021

Via: Search Engine Journal

Today’s consumer is looking for more personalized, meaningful brand interactions. How can you better connect to maximize your marketing ROI? On March 24, I moderated a Search Engine Journal webinar presented by Dan Dillon, VP for Marketing at Reveal Mobile. […]


Content & SEO, Marketing Channels

International SEO Strategy for Non-Dominant Language Audiences

March 30, 2021

Via: Search Engine Journal

The ability to target niche or smaller audiences in specific countries is critical to your success in International SEO. It can determine whether a business succeeds or fails. But too often, the only option site owners think they have is […]


Marketing Channels, Social Media Marketing

How to Optimize Your LinkedIn Profile for Digital Marketing Jobs

March 30, 2021

Via: Search Engine Journal

Digital marketing professionals are a hot commodity. In fact, a recent study by LinkedIn shows that digital marketing is one of the top 10 most in-demand jobs worldwide. I decided to dig a bit deeper and, using LinkedIn Sales Navigator, […]


Marketing Channels, Social Media Marketing

9 Creative Ways to Optimize Facebook Ads Cost and ROAS

March 29, 2021

Via: Search Engine Journal

Facebook Ads is a major source of revenue for advertisers big and small around the world but it can be finicky at times. Here are 9 ways to optimize your campaigns to drive a better return on ad spend (ROAS) […]


News

Has COVID-19 Made Marketers More Creative?

March 29, 2021

Via: Search Engine Journal

COVID-19 has had us all taking on new projects and hobbies while being locked away in our homes. Some of us have become expert knitters, bakers, and photographers. According to a recent survey from Bannerflow and Digiday, creativity is also […]


Marketing Channels, Web Advertising

The Complete List of Google Penalties and How to Recover

March 29, 2021

Via: Search Engine Journal

There is a lot of misinformation FUD (fear, uncertainty & doubt) surrounding Google penalties. The most common is mistaking an algorithm for a penalty. High-profile updates like Penguin and Panda are not actually penalties; they are algorithms. Algorithms rely on […]


Editorial

13 Email Marketing Dos & Don’ts You Should Know About in 2021

March 29, 2021

Via: Diana Beverly Ross

Email marketing’s growing popularity and value are nowhere near its end. On the contrary, email is one of the most trusted and efficient tools of communication. Today, there are 3.9 billion people using email; this number is expected to increase […]


Marketing Channels, Traditional Marketing

Burger King ties NBA 2K21 trick shot challenge to real-world rewards

March 26, 2021

Via: Marketing Dive

Burger King is targeting the gamer cohort through an immersive virtual experience that links back to real-world rewards. By embedding The Menu Court in NBA 2K21, the brand has a chance to engage consumers who are spending massive amounts of […]