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Tag: advertising


Automation, Marketing Technologies, Other Technologies

Augmented Reality Can Bring ‘Incredible Joy’ to Advertising

December 10, 2019

Via: Adweek

Facebook wants its advertisers to lean into the augmented reality craze. Following the rollout of a suite of interactive ads this past September, the social giant announced today the addition of its augmented reality engine, Spark AR, to its ad […]


Marketing Channels, Traditional Marketing

8 Direct Mail Enhancements, Other Than Paper, Finishing, Coating

December 5, 2019

Via: Target Marketing

Enhancing your direct mail through paper, finishing, and coatings are great, but there is one more category to discuss. And Part 4 in this series is about “other” direct mail enhancements. So why use these things in your direct mail? […]


Marketing Technologies, Other Technologies

Marketers Know Time Is Money, So Why Do They Care About the Other 271 Things?

December 3, 2019

Via: Target Marketing

Readers will no doubt share my sense of deja vu at the overuse of numbers to catch our attention — 5 Essential Steps: 16 Mandatory Rules; 4 Impossible Challenges; Etc. signposting articles, inviting our interest so we’ll read on. It’s […]


Content Marketing, Marketing Technologies

3-Part Pre-Production Content Marketing Checklist

November 27, 2019

Via: Target Marketing

Last time around, we talked about how long the content on your website pages should be if your goal is to attract, engage, and retain your audience through content marketing. This month, let’s look at a checklist of what your […]


Social Media Marketing

An Instagram World With No ‘Likes’ — How Does the Test Impact Advertisers, Users?

November 26, 2019

Via: Target Marketing

Instagram made a big move. What’s the official motive behind testing a social media world with no “likes”? The CEO of Instagram, Adam Mosseri, stated in the announcement that the test in the U.S. and Canada was “about creating a […]


Marketing Channels, Web Advertising

Google Updates Political Ads Policy in Hopes of Restoring Voters’ Confidence

November 21, 2019

Via: Adweek

Ahead of the 2020 U.S. general election, Google has announced global updates to its political ads policies, which it hopes will promote confidence in digital political advertising and trust in electoral processes worldwide. Google is now limiting election ads audience […]


Big Data, Platforms & Software

3 Tips for Switching Your Platform to First-Price Auctions

November 15, 2019

Via: Adweek

Last month Google rolled out first-price auctions, which—because they are Google—means that now everyone else will follow suit. First-price will be the universal method for the $48 billion programmatic market. To provide some perspective, that’s the same size as organic […]


News

ANA Campaign Aims to Convince Gen Z That Marketing Has the ‘Best Jobs Ever’

November 14, 2019

Via: Adweek

“Naming new cereal flavors is a job,” and, the Association of National Advertisers hopes, a cool one to Gen Z. Marketing has an image problem, at least according to the trade body—which is why it has released a campaign in […]


Marketing Channels, Traditional Marketing

6 Reasons Why Print Marketing Is Thriving

November 8, 2019

Via: Target Marketing

A few years ago, you might have heard marketers claiming we were facing the end of an era for print. Online marketing is cheap, available to almost any business owner, and capable of reaching a global audience, so it seemed […]


News

Hearst Magazines Touts Experiential and Video Offerings to Advertisers

October 29, 2019

Via: Adweek

Hearst Magazines is shopping around more 80 experiences to advertisers as it heads into 2020 and its brands continue to try to get into additional areas of revenue streams, like more video series, events and new award franchises. At a […]