Tag: advertising

January 25, 2023

In 2022, it was estimated that 227 million people in the US played video games and 46% of those were women. With game revenues projected to reach $285 billion by 2027, it’s no surprise that this is a huge opportunity […]

January 25, 2023

Australian advertisers threw away 41 per cent of their overall digital advertising spend in 2022, according to the latest Next&Co annual Digital Media Wastage report. The digital media agency said $5.46 billion of digital ad spend was wasted out of […]

January 25, 2023

With the economic slowdown of 2022 still fresh on everyone’s minds, the possibility of a deeper recession in 2023 is a daunting thought for businesses everywhere. Analysts at Bloomberg suggest there’s a 100% chance of a recession in the coming […]

January 24, 2023

Snapchat posting tips As noted, while Snapchat isn’t as big as the other major players in the space, it remains a critical connection tool for many younger users, with Snap’s own data showing that Snapchatters are 5x more likely to […]

January 24, 2023

The rise of vertical video Each year, I try to think of the most valuable impression in our ad space. For many years, I’ve always sourced the answer to YouTube TrueView Skippable Ads. Rightfully so, since you don’t pay for […]

January 23, 2023

Amid the various shifts at the major social platforms over the past 12 months, LinkedIn has quietly gone about its business, developing new tools for creators to better showcase themselves in the app, and new options to facilitate digital meetings […]

January 23, 2023

The Winterberry Group’s report pushes back against some of the grimmer trends seen in the second half of 2022, when the industry began losing steam. Inflation and economic woes have put a strain on the industry, leaving some in fear […]

January 23, 2023

Why Video Marketing? Video marketing has gained so much traction over the last decade that almost every business is exploring it now. There are several reasons behind the increased adoption of video as a content format for marketing. Here are […]

January 19, 2023

Google’s launch of Performance Max, a campaign type that replaced Smart Shopping, is forcing search marketers to rethink their Google Ads strategy. Performance Max provides a unified buying service to all Google placements by displaying ads across YouTube, Display, Search, […]

January 18, 2023

Defining beneficial purpose and page quality To recap, Google defines beneficial purpose as “the overall intention of the page, as determined by the creator of the page.” In other words: What is the purpose of the page? Is it to […]

January 12, 2023

Two in three marketers lack confidence in their current media marketing and advertising strategies to effectively produce outcomes, new research from the CMO Council has shown. According to the fresh Optimizing Outcomes in Media Marketing report, 34 per cent of […]

January 11, 2023

It looks like one of many lawsuits filed against Meta Platforms is resulting in a positive change––what U.S. Attorney Damian Williams is calling a “groundbreaking resolution” that “sets a new standard for addressing discrimination through machine learning.” Over the past […]

January 11, 2023

1. AI technology As customer expectations for personalized experiences continue to grow, businesses of all sizes are constantly looking for ways to provide a faster and better service and compete with audiences distracted by more content than ever before. From […]

January 4, 2023

There’s no need to rehash all the privacy-related legislation sweeping the digital world and how the advertising industry is evolving in response. What advertisers need to figure out is how to get more internet users to voluntarily share their uber-valuable, […]

December 30, 2022

Any attempts at clairvoyance are futile when it comes to trying to predict the future of advertising, but it’s interesting to get a glimpse of what industry executives think. It’s impossible to precisely predict the path of technology three to […]

December 22, 2022

Trust is powerful. Risk is tricky. B2B marketing trends reveal that businesses remain optimistic about growth, shifting their focus to long-term goals while taking more risks in 2023 despite indications of impending recession, according to data from Sapio Research. Seventy-seven […]

December 16, 2022

A quick recap of major announcements The change that got the most attention (for good reason, which I’ll explain briefly) was Google sunsetting Expanded Text Ads. This forced advertisers toward Responsive Search Ads (RSAs), which the platform announced in August […]

December 13, 2022

More marketers participating in a recent survey from NP Digital plan to increase rather than decrease advertising and marketing budgets in 2023. The study includes business-to-consumer (B2C) and business-to-business (B2B). Twenty-six percent of B2C marketers plan to increase budgets, the […]

November 21, 2022

The golden era of digital streaming is upon us. YouTube is the largest connected TV platform, surpassing even Silicon Valley powerhouse Netflix. For creators, this is a shortcut to advertising opportunities, since ad-based streaming and commerce opportunities allow creators to […]

November 17, 2022

As if marketers didn’t have a hard enough time breaking through to humans, they’re facing an increasingly cavalier group of FANGs (Facebook, Amazon, Netflix, Google) restricting or eliminating advertising opportunities for certain categories of products. For its entire existence, Netflix […]