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Tag: advertising


Marketing Channels, Social Media Marketing

How to tackle rising Facebook CPAs

February 21, 2020

Via: Marketing Land

With more advertisers and bigger budgets crowding onto Facebook and Instagram, acquisition costs are climbing. Advertisers can make their social ad dollars go further by re-thinking campaign fundamentals. “You need to make sure you’re scaling your available inventory for click-through […]


Big Data, Customer Data

3 Ways to Maintain Strong Client Relationships

February 20, 2020

Via: Target Marketing

To build on my last article, let’s continue down the road of showing client love and keeping the spark in your client relationships alive. I used to want my clients to like me. Now I make them fall in love. […]


Marketing Technologies, Other Technologies

Not just another acronym: Why CDP is the missing link in B2B marketing

February 20, 2020

Via: Digital Marketing Magazine

Remember the last time you had a truly great buying experience? Maybe it was a car you had your eye on for some time. Then an engaging YouTube ad that made you finally register for that test drive. Afterwards the […]


Marketing Technologies, Other Technologies

74% of marketers implement personalization in 6 or fewer channels, study says

February 19, 2020

Via: Marketing Dive

Marketers are growing more dependent on data that is the lifeblood of omnichannel strategies, including personalization, as Merkle’s survey indicates. However, only one quarter of respondents have implemented a real-time personalization strategy that’s more responsive, with the remainder mostly focused […]


Big Data, Customer Data

Marketers are spending more on data management platforms than operational tech

February 19, 2020

Via: Marketing Land

Marketers are investing more of their budgets in databases and analytics management technology platforms than operational tech solutions like campaign and decision management tools, according to Merkle’s Q1 2020 Customer Engagement report, released Tuesday. The survey, which polled 400 U.S. […]


Big Data, Marketing Channels, Platforms & Software, Social Media Marketing

TikTok Marketing Influencer Interest Grows in Concert With Ads

February 17, 2020

Via: Target Marketing

TikTok’s for-now-unregulated environment makes it popular with Gen Z and the advertisers who are trying to reach the generation, which explains why interest in TikTok marketing influencers grew by nearly 3,000% during the past year. The social video platform also […]


News

What Brandless’ downfall says about brand building in the digital era

February 13, 2020

Via: Marketing Dive

Launched in 2017, Brandless captured the attention of the marketing world with a radical business proposition: What if a direct-to-consumer (DTC) upstart could undercut established packaged goods giants on price and convenience, while largely eschewing the immense resources those legacy […]


Marketing Channels, Web Advertising

Soapbox: Are ad blockers breaking the foundations of digital marketing?

February 11, 2020

Via: Marketing Land

I work for a B2B SaaS product and one of my tasks is to produce a monthly analytics report that breaks down our lead conversion rates. I track the conversion rate of website lands > demo requests > trials > […]


Content Marketing, Marketing Technologies

3 Content Marketing Tips to Improve Your Brand Story Distribution

February 10, 2020

Via: Target Marketing

Content marketing has come a long way during the past decade. Today, most brands have established content at the heart of their marketing strategies, and they’re investing heavily in the distribution of their branded stories across digital channels. In fact, […]


News

56% of marketers think AI will negatively impact branding in 2020, study says

February 7, 2020

Via: Marketing Dive

As the use of AI expands into a growing array of marketing functions, Bynder’s study suggests marketers are concerned with how the technology will impact creativity and branding. Brand building is a top priority for marketers in 2020 following a […]