Big Data, Platforms & Software
June 23, 2022
Via: Marketing DiveTwitter’s partnership with Shopify, whose customer base last year grew from 1.7 million to more than 2 million merchants, gives marketers another tool to support their e-commerce efforts. Those marketers include online merchants, newer digitally native brands or more traditional […]
Marketing Channels, Web Advertising
June 23, 2022
Via: CMIIn its early days, USA Today was dubbed “McPaper” for its very short stories. Unlike their peers at other newspapers, USA Today reporters had to digest big news into just a few paragraphs. Many in the profession criticized USA Today […]
Content & SEO, Marketing Channels
June 23, 2022
Via: Search Engine JournalIn my last column, I addressed the business benefits of an International SEO Strategy, and the first benefit was to complement your broader global strategic plan. This is a critical alignment especially when it comes to how you plan to […]
Content & SEO, Marketing Channels
June 21, 2022
Via: Search Engine JournalWhen I describe SEO, I explain that it is a mix of marketing, technical know-how, and psychology. From a marketing perspective, you must have an overall understanding of your product, the problems it solves, and how to best communicate to […]
Marketing Channels, Web Advertising
June 21, 2022
Via: Search Engine JournalIf you’re looking for sustainable growth opportunities and meet the following criteria, you’re in the right place. Your agency has not reached the multi-million dollar mark yet. Your agency is directly responsible for PPC fulfillment. PPC is not your agency’s […]
Marketing Channels, Web Advertising
June 20, 2022
Via: Search Engine JournalAlongside any PPC effort, it is worth setting up a companion remarketing campaign. Too often, campaigns target all users with the same ads and the same bids – users who are seeing your ads for the first time and those […]
Marketing Channels, Web Advertising
June 13, 2022
Via: Search Engine JournalThe basic definition of ad rank has not changed over the years. Ad rank is the value that determines your ad position on Google Search, relative to other ads. While we all know that ad rank is the main factor […]
Marketing Technologies, Other Technologies
June 10, 2022
Via: AdExchangerOver half of all Americans have listened to a podcast. The venture capital and technology communities are taking note, funneling vast sums of money into the space. Why, then, are podcasts fundamentally under-monetized? As an advertising vehicle, podcasts have yet […]
Marketing Channels, Social Media Marketing
June 9, 2022
Via: Convince and ConvertSocial media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. But it can be quite costly, especially if your team fails to continuously invest time into fine-tuning your […]
Marketing Technologies, Other Technologies
June 9, 2022
Via: Marketing DiveApple this week unveiled its next generation of software for its devices, including changes that will affect the way marketers interact with consumers on mobile. The tech giant previewed the coming updates to the software for devices including the iPhone […]
June 17, 2022
June 10, 2022
June 16, 2022
June 9, 2022
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