Tag: advertising

October 17, 2018

Marketing is often thought of as a formal business function. But it’s so much more than that. It is an element of every key decision in our lives, whether or not a formal advertising and promotion program is in place. […]

October 4, 2018

A new study from Harvard Business School challenges the effectiveness of open office plans, an icon of modern advertising agencies, stating that they actually decrease interaction and collaboration among employees. I’m not crazy enough to dispute Harvard’s thorough research, but […]

September 7, 2018

This week’s includes news about ad spend, app engagement, email conversion, and more. Don’t forget to check out the Internet Statistics Compendium for lots more on top of that. Let’s get down to business. Over half of teens are influenced […]

August 28, 2018

If you want to run a business today, you need to be advertising on Facebook and Google. These two tech giants dominate the online advertising market, and their reach is so incredibly broad (both have billions of users each month) […]

August 20, 2018

Whilst programmatic OOH is nothing new (the automated buying of digital outdoor space) and allows advertisers to change their messaging according to variables such as time, date, weather and sports results, Google’s trump card is the personal data it has […]

August 15, 2018

The online retail giant now has annual ad sales exceeding $2bn, and advertising is its fastest-growing segment. With over half of consumers starting their product searches on Amazon, there’s every reason to believe that Amazon’s ad revenue will continue to […]

August 14, 2018

Marketing is a broad term that encompasses a number of channels and approaches. Advertising is just one of them, and in our increasingly digital age, it can sometimes feel like a tactic of the past. However, when advertising is used […]

August 9, 2018

Take John Lewis, for example, whose Christmas adverts are just as well known for their sentimental song choice as their storylines. There’s also Vodafone which, in the early noughties, catapulted The Dandy Warhol’s ‘Bohemian Like You’ into the UK’s top […]

August 6, 2018

A large percentage of this is likely to go towards in-app ads – currently the fastest growing form of mobile advertising. According to App Annie, in-app advertising is set to triple in value in the next few years, going from […]

August 3, 2018

A recent article published by Thinknum suggests that, according to sales rank data from Amazon, consumer interest in VR is on the decline. It found that sales rank trends for headsets from Sony, Samsung, and Facebook/Oculus have declined across multiple […]