Top

Tag: advertising


Marketing Channels, Traditional Marketing

Marketing’s Role at 3 Key Phases in Every Human Decision

October 17, 2018

Via: Target Marketing

Marketing is often thought of as a formal business function. But it’s so much more than that. It is an element of every key decision in our lives, whether or not a formal advertising and promotion program is in place. […]


News

4 Elements That Make Up a Productive, Collaborative Work Culture

October 4, 2018

Via: Adweek

A new study from Harvard Business School challenges the effectiveness of open office plans, an icon of modern advertising agencies, stating that they actually decrease interaction and collaboration among employees. I’m not crazy enough to dispute Harvard’s thorough research, but […]


News

The best digital marketing stats we’ve seen this week

September 7, 2018

Via: Econsultancy blog

This week’s includes news about ad spend, app engagement, email conversion, and more. Don’t forget to check out the Internet Statistics Compendium for lots more on top of that. Let’s get down to business. Over half of teens are influenced […]


Marketing Channels, Web Advertising

Facebook and Google Ads – The Keys to Small Business Paid Search

August 28, 2018

Via: Duct Tape Marketing

If you want to run a business today, you need to be advertising on Facebook and Google. These two tech giants dominate the online advertising market, and their reach is so incredibly broad (both have billions of users each month) […]


Marketing Channels, Web Advertising

Can Google conquer programmatic outdoor advertising? We ask the experts

August 20, 2018

Via: Econsultancy blog

Whilst programmatic OOH is nothing new (the automated buying of digital outdoor space) and allows advertisers to change their messaging according to variables such as time, date, weather and sports results, Google’s trump card is the personal data it has […]


News

Amazon is courting advertisers with video ads, external links

August 15, 2018

Via: Econsultancy blog

The online retail giant now has annual ad sales exceeding $2bn, and advertising is its fastest-growing segment. With over half of consumers starting their product searches on Amazon, there’s every reason to believe that Amazon’s ad revenue will continue to […]


Big Data, Customer Data, Marketing Technologies, Other technologies

How to Use Advertising as a Lead Generation Tool

August 14, 2018

Via: Duct Tape Marketing

Marketing is a broad term that encompasses a number of channels and approaches. Advertising is just one of them, and in our increasingly digital age, it can sometimes feel like a tactic of the past. However, when advertising is used […]


Marketing Technologies, Other technologies

Science of sound: How music makes advertising more memorable

August 9, 2018

Via: Econsultancy blog

Take John Lewis, for example, whose Christmas adverts are just as well known for their sentimental song choice as their storylines. There’s also Vodafone which, in the early noughties, catapulted The Dandy Warhol’s ‘Bohemian Like You’ into the UK’s top […]


Marketing Technologies, Mobile Marketing

Why marketers should consider in-app advertising [stats]

August 6, 2018

Via: Econsultancy blog

A large percentage of this is likely to go towards in-app ads – currently the fastest growing form of mobile advertising. According to App Annie, in-app advertising is set to triple in value in the next few years, going from […]


News

The best digital marketing stats we’ve seen this week

August 3, 2018

Via: Econsultancy blog

A recent article published by Thinknum suggests that, according to sales rank data from Amazon, consumer interest in VR is on the decline. It found that sales rank trends for headsets from Sony, Samsung, and Facebook/Oculus have declined across multiple […]