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Tag: advertising


Marketing Channels, Web Advertising

4 trends that will mark digital marketing in 2021

January 15, 2021

Via: Entrepreneur

Lotame , a firm specializing in data enrichment solutions to meet consumers, revealed the four trends that will mark the digital marketing industry in 2021. 1.- Privacy and identity, much more united Privacy will be the competitive advantage in 2021 […]


News

You’ve Got Time! Build Your 2021 Marketing Strategy Now

January 15, 2021

Via: Search Engine Journal

Last year was unprecedented, brutal, trying times, and more. But enough of the 2020 talk. Now you’ve got your whole year in front of you (which, if your schedule looks anything like mine, started in a dead sprint!). There’s just […]


Marketing Channels, Web Advertising

17 SEO & Digital Marketing Expert Tips from SEJ eSummit 2021

January 15, 2021

Via: Search Engine Journal

With 2020 firmly in the rearview, digital marketers are now looking to adapt to changed consumer behavior and markets – and to level up their skills for 2021. One of the most useful and prevalent traits in digital marketing is […]


Marketing Technologies, Other Technologies

No-Click Searches Require a New Way to Measure SEO Results

January 14, 2021

Via: Search Engine Journal

Back in August 2019, Rand Fiskin, the CEO and co-founder of SparkToro, wrote a largely cited post on no-click searches. In Less than Half of Google Searches Now Result in a Click, Fishkin wrote: “We’ve passed a milestone in Google’s […]


Marketing Channels, Web Advertising

4 Must-Try Retail PPC Strategies for 2021

January 14, 2021

Via: Search Engine Journal

Last month, I compiled a shortlist of strategies for B2B businesses to try in PPC advertising this new year. Now, I’d like you to turn your attention to retail advertisers. Let’s face it: it’s simple to stay with the strategies […]


Marketing Channels, News, Web Advertising

5 Digital Advertising Tips That You Need to Know

January 14, 2021

Via: Entrepreneur

The success of a digital advertising campaign depends on a variety of factors: From targeting the right audience to converting them into customers to carefully executing every step of the process is crucial to the competency of your campaign. If […]


Marketing Channels, Social Media Marketing

Ads on Facebook may not be that important for brands after all, Forrester data shows

January 13, 2021

Via: Marketing Dive

How important is Facebook’s advertising platform to online brands and retailers? One potential clue can be found in last year’s ad boycott by companies frustrated with Facebook’s handling of misinformation and hate speech. According to previously unpublished data from Forrester […]


Marketing Channels, Social Media Marketing

How to Build the Perfect Facebook Ad Audience

January 13, 2021

Via: Search Engine Journal

Over 6 million businesses are using Facebook ads to get their message across, but few understand how to make Facebook ads work for them. Without the right Facebook ad audience, they never meet their ideal customer where they are, leaving […]


Big Data, Customer Data

88% of marketers say collecting first-party data is a 2021 priority, study says

January 12, 2021

Via: Marketing Dive

Merkle’s 2021 Customer Engagement Report is the latest study to suggest that the collection of first-party data will be a high priority for marketers in 2021 as privacy-related data restrictions continue to expand. These restrictions include the end of third-party […]


Marketing Channels, News, Web Advertising

Google Search Console Adds Report For News Publishers

January 12, 2021

Via: Search Engine Journal

A new report in Google Search Console will help news publishers measure the performance of their content with greater accuracy. Site owners can access the new performance report by logging into Search Console and clicking Google News in the navigation […]