Tag: advertising

Marketing Channels, Social Media Marketing

Social Media Sharing Buttons: How & Where To Add Them

January 26, 2022

Via: Search Engine Journal

Would you like to receive more traffic from social networks? According to research by Alexa, social media networks drive 0.8% – 12.2% of a website’s traffic, with news and informational websites receiving the most social media traffic. One way to […]

Content & SEO, Marketing Channels

Visualizing Google Core Update Winners & Losers With Python

January 26, 2022

Via: Search Engine Journal

For SEO experts, Google’s core updates are a way of life. They will happen at least once – if not multiple times – a year. Naturally, there will be winners and losers. So while Google doesn’t disclose most of the […]

Marketing Channels, Web Advertising

Can retailers grab more CPG ad dollars without repeating digital media’s mistakes?

January 25, 2022

Via: Marketing Dive

Retailers building their own platforms to sell and place ads for marketers is a business firmly in its boom period, with the looming deprecation of third-party cookies and demand for alternatives to digital’s old guard fueling a surge in interest. […]

Marketing Channels, Web Advertising

Microsoft Advertising Shopping campaigns reporting enhancements

January 11, 2022

Via: Search Engine Land

Microsoft Advertising has added some new enhancements to Shopping campaign reporting, while also expanding some of its other advertising features this month, the company announced. Plus, Microsoft removed the minimum spend requirement to be eligible to use Customer Match targeting. […]


Automotive Dealerships Poised To Spend $9.4B In Advertising, Marketing

January 10, 2022

Via: MediaPost

Automotive dealerships have new reasons to market their products this year, although new and used cars are selling so fast that dealers hardly need to advertise them. Borrell Associates forecasts $9.4 billion in dealership spending in 2022 on advertising and […]

Big Data, Customer Data

‘The real issue here is around publisher trust’: Advertisers on alert as cookie consent concerns rise

January 5, 2022

Via: Digiday

There are many things advertisers don’t know about how cookies — the backbone of programmatic advertising — work. One of them being how they’re obtained. It turns out pretty sneakily on occasion. According to a recent audit, a large number […]

Marketing Channels, Social Media Marketing

Meta Partners with Popular Mobile Apps for New End-of-Year Stories Collaborations

December 17, 2021

Via: Social Media Today

This could be interesting – today Meta has announced a new series of partnerships with several popular mobile apps that will enable users of each to share recap and celebratory-style creations from these third-party platforms direct to Facebook and Instagram […]

Marketing Technologies, Other Technologies

How to Establish Online Authority

December 15, 2021

Via: Entrepreneur

If you want your business to flourish in this day and age, you have to establish online authority in your field. However, being an online authority is not just being an opinion maker on a specific topic. It implies that […]

Marketing Channels, Social Media Marketing

Instagram adds video replies to Reels

December 14, 2021

Via: Business of Apps

Instagram has officially launched video replies to comments in Reels. This means that when a user replies to a comment on a post in a Reel, they can also tap on the blue Reels button to create a video reply. […]

Content & SEO, Marketing Channels

Dominate SERPs With Search Intent: How To Improve Your SEO & Content Strategy

December 14, 2021

Via: Search Engine Journal

How do you build an SEO and content strategy that targets intent? Why is it important to consider search intent? How do you show the right content to the right audience at the right time in the buyer’s journey? First, […]