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With First-Party Data, the Experience Is the Most Important Part

March 31, 2023

Via: CMI

You know that scene from Seinfeld where Jerry challenges a customer representative who tells him they have no rental cars available even though he had a reservation?

“I know why we have reservations,” the car rental worker replies after Jerry expresses his dismay.

“I don’t think you do. If you did, I would have a car. See you know how to take reservation, you just don’t know how to hold the reservation. And that’s really the most important part of the reservation – the holding,” Jerry replies.

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