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4 Ways AI Is Revolutionizing Targeted Advertising — And How to Balance It’s Ethical Implications

March 25, 2024

Targeted digital advertising is entering a new era, driven by the rise of artificial intelligence (AI). Since marketers apply advanced algorithms to consumer data, they can deliver hyper-personalized promotions with unparalleled precision. However, this transformation also raises pressing questions about ethics, transparency and establishing trust with customers.

In our current landscape, AI is rapidly expanding the depth and specificity of targeted advertising in several key ways:

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