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LATEST PUBLICATIONS



How marketers can be more efficient with their data and operations

October 20, 2020

As many marketers deal with the challenges created by a troubled economy, increased efficiency is expected across the board — from personnel to technology. But how can marketers be more efficient with their data and operations? “Technologies become obsolete so […]


Walmart again turns to parking lots for family-friendly experiences

October 13, 2020

Category: News

Retail marketing gurus of all stripes have been touting the need for experiential marketing to entice shoppers into stores, but in the pandemic era, that is out the window. And indeed Walmart is taking its experiential marketing virtual and out […]


Google Ads intros automated Insights, Performance Max campaigns, to release Video Action out of beta

October 7, 2020

Google introduced more automation features and campaign types as part of Advertising Week Tuesday. The announcements speak to what has been a years-long effort to use machine learning to serve campaigns across Google’s properties as well as to the moves […]


Big Data, Customer Data

Forrester: Marketing will shift to localized, loyalty-based efforts in 2021

October 27, 2020

Via: Marketing Dive

As challenging as 2020 has been with multiple disruptions caused by the pandemic, marketers can expect many of those effects to linger into 2021 while facing newer hurdles. Under these circumstances, B2C marketers are likely to pay more attention to […]


Marketing Technologies, Other Technologies

New approaches to affiliate marketing

October 27, 2020

Via: Marketing Land

While many marketing technology tactics have changed the past two decades to reflect a faster-paced society and advances in technology, the use of affiliate marketing channels has remained relatively the same in terms of system and structure. “It is a […]


News

2020’s bevy of brand refreshes reflect new marketing mandates

October 26, 2020

Via: Marketing Dive

The world has already started looking a lot different since the pandemic began, but the number of brands with a refreshed look in 2020 might be enough to make consumers do a few double-takes as they scan shelves or browse […]


Marketing Technologies, Other Technologies

Reasons for marketers to add drones to the martech stack

October 26, 2020

Via: Marketing Land

Perhaps no industry is experiencing the negative consequences of the COVID outbreak more than commercial real estate. However the competitive nature of the industry has produced a tactic not used by most marketers — adding drone technology to the battery […]