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Google Updates Political Ads Policy in Hopes of Restoring Voters’ Confidence

November 21, 2019

Via: Adweek

Ahead of the 2020 U.S. general election, Google has announced global updates to its political ads policies, which it hopes will promote confidence in digital political advertising and trust in electoral processes worldwide. Google is now limiting election ads audience […]


Rewriting Marketing Rules for Gen Z Social Platforms

November 13, 2019

Our first true social natives are coming of age. Gen Z now holds over $44 billion in buying power and brands need to take notice sooner rather than later. Not only do young consumers now have more of their own […]


How These 3 Brands Are Using Chatbots to Forge Stronger Relationships With Consumer

November 5, 2019

Via: Adweek

It may seem like chatbots are designed to make us go crazy at times. But new research from Publicis Media shows that the ones that are genuinely helpful are moving the needle for brands in positive ways. “When a brand […]


Marketing Channels, Social Media Marketing

3 Effective Bottom-of-the-Funnel Marketing Tactics for Social Media

December 5, 2019

Via: Target Marketing

At this point, every marketer knows how important social media is for building a presence and making sales. However, marketers also know that selling products or services on social media requires a vastly different approach than “spray and pray.” This […]


Marketing Channels, Traditional Marketing

8 Direct Mail Enhancements, Other Than Paper, Finishing, Coating

December 5, 2019

Via: Target Marketing

Enhancing your direct mail through paper, finishing, and coatings are great, but there is one more category to discuss. And Part 4 in this series is about “other” direct mail enhancements. So why use these things in your direct mail? […]


Marketing Channels, Social Media Marketing

A Question for Marketers: Is It Social or Is It Media?

December 4, 2019

Via: Target Marketing

Facebook has 2.45 billion monthly users. Given that reach, it’s hard to classify Facebook as anything other than a mass media outlet. Compare Facebook’s reach to some of the most-viewed television broadcasts: 600-650 million people worldwide watched the Apollo 11 […]


News

Shutterstock Predicts ‘Maximalist’ Hues Will Dominate Marketing and Creativity in 2020

December 4, 2019

Via: Adweek

The visual world is about to take a bold turn toward “maximalism and saturated hues,” according to Shutterstock‘s 2020 Color Report. Contrasting with the bright neon tones of the stock image provider’s last two reports, 2020’s color palette will feature […]