Good SEO vs Great SEO: Experts Share 6 Key Differences

January 20, 2022

For years, I‘ve wanted to learn about SEO but it seemed so daunting and mysterious. Fast forward to today and I find myself here in the editorial team at SEJ, getting an early glimpse at column after column of great […]

How small businesses are using TikTok to build brand awareness and boost sales

January 13, 2022

Via: Digiday

Ritika and Niki Shamdasani, sisters and founders of Sani, a South Asian-inspired apparel brand, got on TikTok in early 2020 and by March their sixth video went viral, garnering roughly 3 million views. It was the first video they created […]

Working Through The Pain: How Top Brands Say Marketing Will Change In 2022

January 6, 2022

Category: News

Customers trying to do business with a brand may experience certain pain points. But these can mean even greater agony for the brand, judging by Customer Experience Predictions: Report 2022, a paper from Talkdesk. One stress point is customer-centricity. Over […]

Marketing Channels, Social Media Marketing

10 Tips To Write Engaging Content Previews for Social Media

January 24, 2022

Via: CMI

Social media users scan their feeds, so marketers fiddle with images to compel their target audience to stop scrolling. But bright pictures shouldn’t be the only hook for them to stop, click, and read. Scrollers who catch sight of an […]

Marketing Channels, Social Media Marketing

Snapchat vs Instagram Stories: Which One Is Best For You?

January 24, 2022

Via: Search Engine Journal

Back in October 2013, Snapchat made a big update to their platform with the addition of Stories. Due to the success Snapchat was having, Facebook made a move to purchase the platform. But ultimately, the $3 billion offer was turned […]

Content & SEO, Marketing Channels

7 SEO Insights Search Analysts Need To Succeed & How To Find Them

January 24, 2022

Via: Search Engine Journal

To succeed as an SEO analyst, you must be able to utilize data in a way that gives you a clear direction on where to focus your efforts for maximum impact. You have access to a ton of data – […]

Big Data, Customer Data

81% of social media users concerned about privacy

January 24, 2022

Via: Business of Apps

A growing number of people (81%) are concerned about their social privacy, according to research from Go Verizon. The survey finds that reports of data misuse and privacy violations have left social media increasingly weary of the information they submit […]