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LATEST PUBLICATIONS



Resolve to get SEO done in 2023 – Here’s how

January 25, 2023

Millions of people make new year’s resolutions every year, and most fail within the first month. This is not unlike the SEO work we hoped to do last year, but didn’t get done. Well-meaning businesses often find that there is […]


9 marketing trends to watch as 2023 tests transformation bets

January 18, 2023

Category: News

The marketing playing field reset in 2022 as pandemic-driven trends once viewed as permanent proved anything but and economic constriction created digital whiplash. This year will test if the industry’s transformational moves have long-term viability: Will ad-supported streaming really usurp […]


6 Ways SEO Pros Are Using ChatGPT Right Now

January 11, 2023

What Can You Do With ChatGPT? We’ve only begun tapping into the potential for using machine learning and artificial intelligence in SEO and marketing. ChatGPT is capable of participating in discussions and answering questions in a manner that’s very close […]


Big Data, Content & SEO, Marketing Channels, Platforms & Software

Top 5 Essential SEO Reporting Tools For Agencies

January 24, 2023

Via: Search Engine Journal

Your clients trust you to create real results and hit KPIs that drive their businesses forward. Understanding the intricacies of how that works can be difficult, so it’s essential to demonstrate your progress and efforts. SEO reporting software showcases important […]


News

DOJ slams Google to end ‘monopolistic grip’ on digital advertising

January 24, 2023

Via: Marketing Dive

The U.S. Department of Justice has filed suit against Google, accusing the tech giant of abusing its monopoly power over the digital advertising industry. The complaint seeks to “halt Google’s anticompetitive scheme, unwind Google’s monopolistic grip on the market, and […]


Marketing Channels, Social Media Marketing

Twitter Launches Test of Ad Targeting Based Specifically on Search Queries in the App

January 24, 2023

Via: Social Media Today

Twitter has launched a new ad option that will enable advertisers to place Promoted Tweets within specific search results, enabling more specific targeting based on user intent. As noted by Twitter, ‘Search Keyword Ads’ will enable marketers to hone in […]


Marketing Channels, Social Media Marketing

Planning for 2023: LinkedIn Posting Tips

January 23, 2023

Via: Social Media Today

Amid the various shifts at the major social platforms over the past 12 months, LinkedIn has quietly gone about its business, developing new tools for creators to better showcase themselves in the app, and new options to facilitate digital meetings […]


News

Ad spending forecast to grow 6% in 2023 as digital priorities shift

January 23, 2023

Via: Marketing Dive

The Winterberry Group’s report pushes back against some of the grimmer trends seen in the second half of 2022, when the industry began losing steam. Inflation and economic woes have put a strain on the industry, leaving some in fear […]


Content & SEO, Marketing Channels

Top 7 SEO Keyword Research Tools For Agencies

January 23, 2023

Via: Search Engine Journal

1. Google Keyword Planner Cost: Free. Google Keyword Planner is a classic favorite. It’s free, but because the information comes directly from the search engine, it’s reliable and trustworthy. It’s also flexible, allowing you to: Identify new keywords. Find related […]


Editorial

8 Steps to Create a Small Business Marketing Plan

January 23, 2023

Via: Sandra Ferguson

Marketing has evolved significantly in recent years, with traditional advertising methods such as print ads and billboards becoming less effective. Businesses prefer to use the Internet and social media to reach their target audience. This shift has empowered small enterprises […]