57% of consumers remained loyal to a brand during chaotic 2020, study finds

March 3, 2021

Loyalty has been a key priority for marketers for years, but the pandemic’s disruptions to supply chains tested the limits of those bonds with their favorite brands. As shoppers emptied store shelves during the early days of the crisis, many […]

Digital Asset Management: What Is It & Why It Matters in Enterprise SEO

February 24, 2021

Enterprise-level brands often have complex technology stacks with integrations beyond just the website and storefront, including connections to user databases, product management, business intelligence systems, and wider marketing systems to name just a few. While the complexity of these tech […]

Crowdfire: Discover, Curate, Share, and Publish Your Content For Social Media

February 18, 2021

One of the biggest challenges of keeping and growing your company’s social media presence is providing content that provides value to your followers. One social media management platform that stands out from its competitors for this is Crowdfire. Not only […]

Marketing Channels, Traditional Marketing

How to Personalize Your Marketing Without Being Creepy

March 3, 2021

Via: Entrepreneur

Everyone likes personal attention, but there’s such a thing as too much. When it comes to marketing, brands have to walk a fine, undefined line. Research has shown that people like personalized content. They just aren’t willing to offer brands […]

Content & SEO, Marketing Channels

How media companies can harness the creator in us all

March 2, 2021

Via: Marketing Dive

There are many ways, large and small, that the media can create more engaging conversations with the people who consume their content. Last November’s Thanksgiving Day Parade was the most-watched entertainment broadcast of 2020, with more than 20 million viewers, […]

Content & SEO, Marketing Channels, Web Advertising

How to Diagnose Page Ranking Declines: Ask An SEO

March 2, 2021

Via: Search Engine Journal

When a page on a site starts to lose significant rankings or traffic, it’s typically all hands on deck. The first step most SEO professionals take is an analysis of why a page is seeing declines. The problem is that […]