May 15, 2019
May 8, 2019
May 16, 2019
May 15, 2019
May 14, 2019
Eighty-two percent of babies born in 2016 are the children of millennial parents. For marketers, this means if they’re talking to parents, they’re talking to millennials. It is important to consider that these moms and dads look—and behave—differently than parents […]
May 9, 2019
Few digital marketers I’ve met enjoy reporting. It can be tedious, time-consuming, and frustrating when we realize our clients (or bosses) aren’t even reading them. In reality, reporting can actually make or break the client relationship. You just have to […]
April 30, 2019
Marketing isn’t the only profession to obsess over the latest trend or “next big thing.” For the past five years, I have been the editor Target Marketing’s sister brand — Publishing Executive — covering the media and publishing industry. As […]
Marketing Channels, Social Media Marketing
May 13, 2019
Chief MarketerMany B2B sales organizations now use two to five LinkedIn touches as part of their multichannel marketing process, according to a new report. Forty-two percent of respondents to a recent survey by analysis firm TOPO are leveraging LinkedIn in this […]
Marketing Channels, Web Advertising
May 13, 2019
Target MarketingGoogle is always working to ensure as many consumer eyeballs as possible remain on its platforms. This truism holds the first obvious benefit for advertisers — a captive audience. And that audience is the major thing to remember for marketers […]
Marketing Technologies, Mobile Marketing
May 10, 2019
Target MarketingWith the growth of e-commerce and the increasing amount of options at consumers’ fingertips, the market is ripe for innovation. Good customer service isn’t just a nice-to-have, but a must-have. E-commerce sales are projected to reach $604.2 billion by 2020, […]
May 16, 2019
May 15, 2019
May 16, 2019
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