The Psychology of Social Proof and Its Role in Marketing

January 11, 2019

In order to successfully master marketing in a crowded marketplace, you have to think like a customer. And in order to think like a customer, you have to tap into their psyche and understand what influences their perceptions and decision-making. […]

Rules of Engagement: Consumers Reveal Shopping and Data Privacy Preferences

January 3, 2019

With technology allowing more access than ever to consumers’ habits, preferences and personal information, retailers have a major opportunity to impact their shoppers’ experiences positively. Consumers have expressed a desire for this increased accommodation to their specific interests when shopping, […]

All the Magazine Brands That Moved Away From Print This Year

December 27, 2018

Via: Adweek

It’s a tumultuous time in the media industry, and this year saw multiple publications change ownership and some—including, most recently, conservative magazine The Weekly Standard—shutter operations entirely. So it perhaps came as no surprise when a number of brands across […]

Big Data, Platforms&Software

Q&A: Pinterest’s CMO Discusses How the Platform Is a Refuge on the Toxic Internet

January 14, 2019

Via: Adweek

Optimistic, uplifting, encouraging—these are words not often used to describe the internet. But that’s where Pinterest has carved out a sizable niche, which has grown to 250 million worldwide monthly users saving more than 175 billion ideas (about everything from […]

Marketing Technologies, Other technologies

5 Components of Voice Technology That Will Benefit Marketing Strategies

January 11, 2019

Via: Adweek

This fall, I spoke on a panel with Spotify, Nestle and Plan.Net Gruppe about voice strategy for brands at DMEXCO in Cologne, Germany, one of Europe’s largest marketing and technology conferences. Like AI, voice is a hot topic these days. […]

Big Data, Customer Data

Factors for Marketers to Consider in Attribution Rules

January 10, 2019

Via: Target Marketing

At the end of each campaign effort, a good database marketer is supposed to study “what worked, and what didn’t,” using attribution rules. Call it “Back-end Analysis” or “Campaign Analytics.” Old-timers may use terms like “Match-back.” Regardless, it is one […]