March 24, 2023
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March 15, 2023
Social media marketing has become an increasingly integral part of advertising campaigns, but measuring its effectiveness, especially its return on investment, can be difficult. ROI, or return on investment, measures the ratio between net income and investment. In social media […]
March 8, 2023
A substantial amount of wasted spend occurs from not only bot traffic, but also when spend does not reach the intended characteristics, shares Chris Matty, co-founder and chief revenue officer at Versium. While data provides great value to marketing, it […]
March 1, 2023
Google continues to enhance its algorithms for organic search ranking with major updates over the years. Thankfully, the latest algorithm change, the helpful content update, is hyper-focused on ranking content that’s written for and by people rather than content made […]
Marketing Channels, Web Advertising
March 21, 2023
Search Engine LandQuality score is one of the few constants in PPC marketing. It is a score calculated by Google and Microsoft alongside your bid to determine your ad rank. Yet, the factors of quality score and how much each lever impacts […]
Marketing Channels, Social Media Marketing
March 20, 2023
DigidayWith brands increasingly investing in video ads on social media, marketers are enhancing their video production capabilities to unlock growth on Facebook and Instagram. Especially urgent in an uncertain economic climate, brands must minimize production costs while creating a high […]
Marketing Channels, Web Advertising
March 20, 2023
Search Engine LandTo get results from paid search, you’ll need to deliver better campaigns and increase your bids, which drives costs up. However, increasing your bids won’t always mean more clicks. Eventually, you’ll reach a point where increased bids will only return […]
Content & SEO, Marketing Channels
March 20, 2023
Search Engine LandGoal-setting is one of the most important pieces of content strategy. Every guide you’ve ever read on building a content strategy probably mentions goals somewhere. Goals matter because they give your content marketing direction and purpose. Instead of creating content […]
March 17, 2023
Lilian CooperSocial media contests are not exclusive to B2C brands anymore—B2B companies can run them too. Studies show that on average, 34% of new buyers come from social media competitions and giveaways, while calls-to-action (CTAs) used in social contests have a […]
March 17, 2023
MediaPostEmail is by far the best channel for strengthening B2B relationships. But brands must first heed the client’s psychological needs, judging by The Science Behind Strong Relationships, a study by Front in collaboration with ignite80. Psychological needs? Put another way, […]
March 23, 2023
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