1 True Path to Sustainable Marketing Success — Keep Promises

January 22, 2020

Maybe you went home for the holidays, and over a lovely Christmas ham or Hanukkah brisket, your life choices came up as part of the family discussion. Your older brother, the doctor, made a derogatory comment about the marketing industry; […]

Marketing automation: when will you switch on?

January 13, 2020

Across all industries, there is a stark divide between British businesses that have tech in working practice and those that don’t. Our State of Work research has shown that 43% of UK knowledge workers have already automated some of their […]

What Data Says About 2020’s Marketing Predictions

January 10, 2020

For marketers, data now drives spending, targeting, and even content, yet we’re all guilty of ignoring the data when it comes to trends. In a recent report, Gartner delivered some bold marketing predictions that are meant to stir the pot. […]

Content Marketing, Marketing Technologies, News

Taking content governance to the next level with AI

January 23, 2020

Via: Digital Marketing Magazine

Content governance rarely hits the headlines, but since Facebook recruited Nick Clegg as its image “fixer,” it has received more attention. Part of Clegg’s role was to help Facebook address criticism around the posting of harmful or inappropriate content. His […]

Marketing Channels, Social Media Marketing

How to Not Waste Money on Facebook and Instagram Ads

January 22, 2020

Via: Target Marketing

As publishers, our relationship with Facebook is … complicated. In 2019, Facebook traffic returned for a lot of publishers, and many now consider the platform a reliable source of traffic. However, there hasn’t been much consistency in regard to Facebook’s […]

Big Data, Customer Data

Why this professional services firm is using crowdsourcing and consumer marketing tactics

January 21, 2020

Via: CMO

Bringing a community-driven, consumer lens to rebranding has seen B2B professional services firm, Kearney, crowdsource more than 10,000 images of staff and customers for its creative approach. The group’s partner and chief marketing officer, Abby Klanecky, told CMO the decision […]