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For years, I‘ve wanted to learn about SEO but it seemed so daunting and mysterious. Fast forward to today and I find myself here in the editorial team at SEJ, getting an early glimpse at column after column of great […]
January 13, 2022
Ritika and Niki Shamdasani, sisters and founders of Sani, a South Asian-inspired apparel brand, got on TikTok in early 2020 and by March their sixth video went viral, garnering roughly 3 million views. It was the first video they created […]
January 6, 2022
Customers trying to do business with a brand may experience certain pain points. But these can mean even greater agony for the brand, judging by Customer Experience Predictions: Report 2022, a paper from Talkdesk. One stress point is customer-centricity. Over […]
Marketing Channels, Social Media Marketing
January 24, 2022
CMISocial media users scan their feeds, so marketers fiddle with images to compel their target audience to stop scrolling. But bright pictures shouldn’t be the only hook for them to stop, click, and read. Scrollers who catch sight of an […]
Marketing Channels, Social Media Marketing
January 24, 2022
Search Engine JournalBack in October 2013, Snapchat made a big update to their platform with the addition of Stories. Due to the success Snapchat was having, Facebook made a move to purchase the platform. But ultimately, the $3 billion offer was turned […]
Content & SEO, Marketing Channels
January 24, 2022
Search Engine JournalTo succeed as an SEO analyst, you must be able to utilize data in a way that gives you a clear direction on where to focus your efforts for maximum impact. You have access to a ton of data – […]
January 24, 2022
Business of AppsA growing number of people (81%) are concerned about their social privacy, according to research from Go Verizon. The survey finds that reports of data misuse and privacy violations have left social media increasingly weary of the information they submit […]
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