Top

LATEST PUBLICATIONS



Why CTV advertising will look different in 2023

September 22, 2022

Via: Digiday

The era of connected TV expansion and fragmentation is coming to a close, and evolution — and maybe even consolidation — are what media companies and advertisers are preparing to address in 2023. In whatever direction the channel takes, CTV […]


SEO For Ecommerce Product Pages: 20 Do’s & Don’ts

September 13, 2022

Ecommerce is expected to grab even more of the retail pie, with a projected growth of nearly $11 trillion between 2021 and 2025. An increasing number of ecommerce sites want a piece of this pie, making it critical that your […]


Half of TikTok users more likely to discover products from ads

August 25, 2022

As TikTok continues to push into mCommerce via livestreams and other promotions, the company recently added some insights how brands can utilise the app to reach consumers. Just in time for the holiday season the app maker revealed that direct […]


Content & SEO, Marketing Channels

For Efficient Content Marketing, Stop Planning Content So Far Ahead

September 26, 2022

Via: CMI

Efficiency is rarely a primary concern for content marketing teams. You talk about quality, conversions, and brand alignment. Your major concerns center around the awesomeness of what you do and the results the work provides. Systems and processes take a […]


Content & SEO, Marketing Channels

How To Quickly Fill Content Gaps In Your Strategy

September 26, 2022

Via: Search Engine Journal

Want your business’s website to get more views? Need more website views to convert visitors into customers? If you want your business to thrive online, content creation is the name of the game. But if you’re worried that you don’t […]


Content & SEO, Marketing Channels

How To Create Awesome Meta Descriptions

September 23, 2022

Via: Search Engine Journal

Meta descriptions are important for search optimization. If done correctly, they’ll encourage users to click through from search results pages. The goal is to provide a summary of the webpage. Google’s guideline states: “A page’s meta description tag gives Google […]


Marketing Channels, Social Media Marketing

TikTok Marketing 101: How To Get Started

September 23, 2022

Via: Search Engine Journal

TikTok has taken the world by storm with its popular social media platform, and there are plenty of opportunities for savvy marketers. TikTok has over a billion monthly users, and in the U.S., users spend approximately 52 minutes a day […]


Content & SEO, Marketing Channels

Why Internal Customers Will Kill Your Content Strategy [Rose-Colored Glasses]

September 23, 2022

Via: CMI

I see one mistake derailing great content marketing strategy again and again in my consulting practice. Businesses set up their content teams as internal agencies to serve internal ‘customers’ in other departments. Why is that a problem? Sometimes this approach […]


Marketing Technologies, Mobile Marketing

65% of app marketers looking for new ways of audience targeting

September 23, 2022

Via: Business of Apps

Almost two-thirds (65%) of app developers are looking for new ways to target users without IDFA, cookies or data privacy issues. That’s according to research from advertising tech company Bango which surveyed more than 300 app developers and marketers on […]


Marketing Channels, Social Media Marketing

5 Tips to Help Maximize Your Facebook Marketing Push This Holiday Season

September 23, 2022

Via: Social Media Today

Have you got all your bases covered for the coming holiday shopping push? If you’re looking for ways to update your social media marketing efforts, then Facebook’s likely a still key focus, because while it has lost ground with younger […]


Marketing Channels, Social Media Marketing

LinkedIn Professionals Share Their Best Unusual LinkedIn Marketing Hack

September 22, 2022

Via: Search Engine Journal

LinkedIn is a great place to grow your business. In the last 12 months, 93% of B2B marketers have used the platform the most to distribute content organically. LinkedIn also topped the same survey for producing the best results. The […]