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LATEST PUBLICATIONS



How to build a better remote team at your digital marketing agency

May 28, 2024

Category: News

Many agencies have been operating fully remotely or in a hybrid environment for four or more years. But some challenges persist, including: A lack of face-to-face interaction and inability to read body language. Over-reliance on communication tools, such as Slack. […]


SEO Job Listings Reportedly Down 37% Year-Over-Year

May 21, 2024

Job listings for SEO roles dropped 37% in the first quarter of 2024 compared to last year. Analysis by specialty job board SEOJobs.com compiled data from over 80,000 job listings posted by 4,700 employers in 2023 and early 2024. The […]


How To Use ChatGPT For Keyword Research

May 9, 2024

Anyone not using ChatGPT for keyword research is missing a trick. You can save time and understand an entire topic in seconds instead of hours. In this article, I outline my most effective ChatGPT prompts for keyword research and teach […]


Marketing Channels, Web Advertising

Lead gen vs. ecommerce: How to tailor your PPC strategies for success

May 31, 2024

Via: Search Engine Land

One size certainly does not fit all in PPC advertising. The strategies that drive success in ecommerce often differ from those required for effective lead generation. Lead generation through PPC is more challenging than ecommerce. There are more obstacles and […]


Automation, Marketing Technologies

Why Brands Are Firing Basic Chatbots And Onboarding More Impactful Conversational Tools

May 30, 2024

Via: Martech Zone

Today, nearly every brand’s website features a chatbot to support customer interactions. But just because chatbots are widespread doesn’t mean they provide the best possible customer experience (CX). Many scripted chatbots are clunky, unhelpful, difficult to navigate, or all of […]


Big Data, Platforms & Software

What Not To Do with First Party Data: Common Mistakes with MarTech

May 29, 2024

Via: Martech Zone

Companies are sitting on goldmines of data, but putting that data into action across teams has its challenges. Adding to the complexity is Google’s plan to end third-party (3P) cookies. While the cookiepocalypse was recently delayed (again), marketers are preparing […]


Content & SEO, Marketing Channels

Google Ads Now Being Mixed In With Organic Results

May 29, 2024

Via: Search Engine Journal

Google has an incentive to encourage users to click its sponsored ads – but this should not be to the detriment of user experience. This aspect of Search seems to have gone awry in recent years, with Google engaging in […]


News

The Traffic Impact Of AI Overviews

May 28, 2024

Via: Search Engine Journal

Two weeks after Google rolled out AI Overviews (AIOs), we can analyze early data to gauge the impact on organic traffic. I wanted to understand the impact and implications of AIOs, especially after many reports of misinformation and sometimes harmful […]