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LATEST PUBLICATIONS



7 Content Types That Gain the Most Engagement & Links

May 6, 2021

What type of content are you going to create today? I find myself asking that question a lot. These days, content takes on a myriad of different formats to capture eyeballs and win conversions – it’s not all just blog […]


Facebook ad revenue surges 46% as marketer demand lifts prices

April 29, 2021

Facebook’s strong ad revenue gains show that marketers continued to gravitate to its platform, which became 30% more expensive compared with last year. The company forecast that demand will keep prices elevated, stating “we expect advertising revenue growth will continue […]


Branded content, influencer marketing make up biggest slice of digital ad budgets

April 22, 2021

Branded content and influencer marketing were a bigger priority for advertisers as they ramped up marketing activity in the second half of 2020, a trend that appears to be continuing in 2021. With marketers’ supply systems under pressure, many focused […]


Content & SEO, Marketing Channels

How Does a Page Built Dynamically in Real Time Impact SEO?

May 5, 2021

Via: Search Engine Journal

Dynamically generated pages, regardless of the platform, have been a challenge for SEO professionals for a couple of decades now. How do you get pages indexed that don’t exist until they are needed? New content management systems bring some new […]


Marketing Technologies, Mobile Marketing

Mobile marketers intensify focus on contextual signals amid privacy changes

May 5, 2021

Via: Mobile Marketer

With Apple’s changes to the Identifier for Advertisers (IDFA) finally in effect — and the death of the third-party cookie imminent — mobile advertisers are prepared to reach consumers by focusing on the context of their ads, rather than one-to-one […]


News

YouTube builds on CTV momentum with new commerce, content curation offerings

May 5, 2021

Via: Mobile Marketer

TV has been YouTube’s fastest-growing viewership channel for several years now, but the pandemic further accelerated a streaming shift that the Google-owned platform highlighted at its 10th Brandcast event Tuesday. YouTube now represents 40% of watch time among ad-supported streamers, […]