October 12, 2018
October 10, 2018
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October 5, 2018
October 16, 2018
October 16, 2018
October 15, 2018
October 15, 2018
October 12, 2018
October 11, 2018
October 9, 2018
There is a conundrum in leadership in today’s clickthrough marketplace. Many are drawn to leadership to accomplish big things, which is great, but they often lack the patience to develop their leadership team slowly and carefully. Preferring to pick people […]
October 4, 2018
A new study from Harvard Business School challenges the effectiveness of open office plans, an icon of modern advertising agencies, stating that they actually decrease interaction and collaboration among employees. I’m not crazy enough to dispute Harvard’s thorough research, but […]
September 27, 2018
Niche marketing is the practice of targeting a narrow audience with specific wants, needs and personalities. However, intuition frequently leads new marketers to take a broad, general approach; they want to cast the widest net possible, claiming to have expertise […]
October 11, 2018
Target MarketingIn 1:1 marketing, product-level targeting is “almost” taken for granted. I say almost, because most so-called personalized messages are product-based, rarely people-oriented marketing. Even from mighty Amazon, we see rudimentary product recommendations as soon as we buy something. As in: […]
Marketing Channels, Web Advertising
October 10, 2018
Target MarketingIf you’re going to run ads on the Google Ads network (until recently, called Google AdWords), you’re going to need to do a little copywriting. What an ad says is just as important as where it is displayed and who […]
Content Marketing, Marketing Technologies
October 10, 2018
AdweekIn the Mad Men era, every copywriter had a novel in the drawer. Don DeLillo, Joseph Heller, Dorothy Sayers all famously started out writing for ad agencies. While it seems more often that copywriters now aspire to write for screens, […]
October 16, 2018
October 16, 2018
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October 15, 2018
October 12, 2018
October 12, 2018
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October 11, 2018
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