July 22, 2019
July 10, 2019
July 23, 2019
July 16, 2019
Recent research has shown that many small advertisers spend all of their marketing budgets online. These businesses, like poker players, go all-in: investing their entire marketing budget on Google and Facebook ads. Large businesses approach the online space differently. They […]
July 10, 2019
The marketing priority for customer experiences is for them to be seamless — but they’re not. Recent research finds 61% of marketers “struggle to provide a seamless customer experience.” And this finding comes as more and more consumers are showing […]
July 2, 2019
Voice search is becoming a convenience many consumers rely on, but the results served up isn’t really impartial. All the leading smart speakers serve up biased search results and pre-filtered shopping recommendations. Artificial intelligence isn’t independently intelligent, it’s programmed, with […]
Email Marketing, Marketing Channels
July 18, 2019
Target MarketingYour mailing list is critical to your mailing results. When you need to acquire new customers, purchasing a targeted mail list is the way to reach them. However, some lists are better than others. We talked about five types of […]
Content Marketing, Marketing Technologies
July 18, 2019
Target MarketingWe’ve all seen umpteen studies proving (correlating) that the more content you publish on your blog, the more visits and leads you get. Marketers take this finding at face value and race to publish more (and more visible) content, with […]
July 17, 2019
Target MarketingChange does not want to happen. The status quo is tenacious. Change management is hard. Heck, Newton’s first law is the Law of Inertia. Things will stay as they are, unless a force pushes or pulls on them. And you, […]
Marketing Technologies, Other Technologies
July 17, 2019
Convince and Convert“Conversational marketing” went from a chat app here and there to a full-fledged customer experience must-have, as even the analyst firm Gartner now recognizes it as its own category of software and services. What is conversational marketing? Loosely defined, “conversational […]
July 23, 2019
July 23, 2019
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