How Marketers Can Increase Conversions With Customer Journey Mapping

March 14, 2019

For marketers, 2017 was the year of customer experience. So was 2018. And 2019 looks to continue the trend as marketers have recognized that great experiences turn leads into customers. That means marketers need to continue to learn what makes […]

It’s Time for Marketing Teams to Ditch the Resume and Focus on Skills

March 7, 2019

Via: Adweek
Category: News

At first glance, the marketing industry appears strong as ever heading into 2019. Digital marketing roles have doubled in 2012, and ad agency jobs are nearing an all-time high for the first time in nearly 20 years. But despite the […]

Why Real-Time Customer Engagement Could Make or Break Your Brand

February 26, 2019

In an era of instant gratification and one-click services, customers have high expectations and little patience. It’s up to marketers and retailers to provide exemplary customer experience (CX) for consumers, and today’s companies have much room for improvement, especially within […]

Content Marketing, Marketing Technologies

Original Content Builds B2B Brand Trust: Report

March 13, 2019

Via: Chief Marketer

Original research, quotes from customers and comments from industry experts are the top three elements in content that help build B2B brand trust, according to a new survey. The report from Vennli, which surveyed 100 senior-level B2B marketers on the […]

Marketing Channels, Web Advertising

Google Is Rolling Out New App Advertising Solutions for Developers

March 13, 2019

Via: Adweek

Google debuted a variety of new application advertising solutions for app developers (especially video game developers) that are designed to help them target inactive players, generate revenue through advertising and more. To start, the “App campaigns for engagement” tool in […]

Marketing Technologies, Other technologies

The 4 Most Critical Steps for Happy Customers, Profits

March 12, 2019

Via: Target Marketing

With the frenzied rush to make happy customers, engage them emotionally, and be transparent and relevant at all times, many companies unwittingly skip over the more important goal: making happy employees, engaging them emotionally, and being transparent and relevant at […]