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LATEST PUBLICATIONS



3 Steps to Better Leadership in Today’s Clickthrough Society

October 9, 2018

There is a conundrum in leadership in today’s clickthrough marketplace. Many are drawn to leadership to accomplish big things, which is great, but they often lack the patience to develop their leadership team slowly and carefully. Preferring to pick people […]


4 Elements That Make Up a Productive, Collaborative Work Culture

October 4, 2018

Via: Adweek
Category: News

A new study from Harvard Business School challenges the effectiveness of open office plans, an icon of modern advertising agencies, stating that they actually decrease interaction and collaboration among employees. I’m not crazy enough to dispute Harvard’s thorough research, but […]


Why Niche Marketing Has Become a Necessity for New Businesses

September 27, 2018

Niche marketing is the practice of targeting a narrow audience with specific wants, needs and personalities. However, intuition frequently leads new marketers to take a broad, general approach; they want to cast the widest net possible, claiming to have expertise […]


Big Data, Customer Data

Use People-Oriented Marketing: Because Products Change, But People Rarely Do

October 11, 2018

Via: Target Marketing

In 1:1 marketing, product-level targeting is “almost” taken for granted. I say almost, because most so-called personalized messages are product-based, rarely people-oriented marketing. Even from mighty Amazon, we see rudimentary product recommendations as soon as we buy something. As in: […]


Marketing Channels, Web Advertising

5 Tips for Writing Text Ads for Google AdWords

October 10, 2018

Via: Target Marketing

If you’re going to run ads on the Google Ads network (until recently, called Google AdWords), you’re going to need to do a little copywriting. What an ad says is just as important as where it is displayed and who […]


Content Marketing, Marketing Technologies

How to Use Your Copywriting Skills to Write That Novel You’ve Been Putting Off

October 10, 2018

Via: Adweek

In the Mad Men era, every copywriter had a novel in the drawer. Don DeLillo, Joseph Heller, Dorothy Sayers all famously started out writing for ad agencies. While it seems more often that copywriters now aspire to write for screens, […]