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LATEST PUBLICATIONS



How To Use ChatGPT For Keyword Research

May 9, 2024

Anyone not using ChatGPT for keyword research is missing a trick. You can save time and understand an entire topic in seconds instead of hours. In this article, I outline my most effective ChatGPT prompts for keyword research and teach […]


How to overcome the top 3 objections to YouTube video ads

May 2, 2024

When I audit the Google Ads programs of new and prospective clients, I still find some without a YouTube advertising component. This is surprising, given YouTube’s continued growth in popularity. We can look at YouTube ad revenue to measure the […]


Is optimizing for one specific keyword an outdated SEO practice?

April 25, 2024

For a long time, optimizing webpages to rank for a single targeted keyword was a common SEO tactic. Marketers would carefully select a high-value keyword and optimize content and on-page elements to rank well for that term. However, this hyper-focused […]


Big Data, Customer Data

How To Increase Conversions With This 6-Step Customer Journey Analysis

May 14, 2024

Via: Search Engine Journal

To create websites and marketing campaigns that will increase conversions, you must understand what your customers need and when they need it. What inspires a prospect to connect with you or buy your product from start to finish? How do […]


Marketing Channels, Web Advertising

Google: Proximity Not A Factor For Local Service Ads Rankings

May 13, 2024

Via: Search Engine Journal

Google has clarified that a business’s proximity to a searcher isn’t a primary factor in how Local Services Ads are ranked. This change reflects Google’s evolving understanding of what’s relevant to users searching for local service providers. Chris Barnard, a […]


News

Are Branded Podcasts Worth the Investment in 2024?

May 10, 2024

Via: Convince and Convert

Here’s a bit of trivia to use with your non-marketing friends: the word podcast comes from the combination of two words: iPod + broadcast. The former is in reference to the early 2000s Apple music device that has unfortunately already […]