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LATEST PUBLICATIONS



Rebuilding the Funnel: An Outlook for Sales in 2021

January 14, 2021

Category: Editorial

To say that 2020 has been a whirlwind for our economy is an understatement. However, with a new year come new possibilities and potential for a significant upward correction in revenue potential for B2B companies. The effect of the past […]


No Office, No Problem; The Golden Age of Cannabis Marketing: Wednesday’s First Things First

January 6, 2021

Via: Adweek
Category: News

As we forge ahead into 2021’s uncharted territory, many of us have gotten comfortable with life without an office. Netflix, it seems, feels similarly—though in the latter case it’s the TV series The Office, which left the streamer in 2021 […]


What are the top challenges for today’s digital marketers?

December 30, 2020

Category: Editorial

2020 has pushed business owners to rebuild their marketing strategies to survive. With numerous brick-and-mortar companies closed down, many organizations have moved their operations online overnight, taking risks they haven’t considered before. This massive shift into the e-commerce world significantly […]


News

Brands Want to Tell Stories of Inclusion. Marketing Leaders Should Listen Instead.

January 20, 2021

Via: Entrepreneur

Nike faced backlash from Black Lives Matter (BLM) opponents in 2017 for its campaign supporting Colin Kaepernick and, by proxy, the BLM movement. Now, with the stakes significantly higher, brands issuing statements of support for BLM are even getting backlash […]


Big Data, Customer Data

Learning Technology Is Critical as a CRM Manager: Here Are Some Resources

January 19, 2021

Via: Martech Zone

Why should you learn tech skills as a CRM Manager? In the past, to be a good Customer Relationship Manager you needed to psychology and a few marketing skills. Nowadays, CRM is an entirely different game. To achieve marketing personalization […]


Marketing Channels, News, Web Advertising

Google Confirms a Way to Hide Internal Links

January 19, 2021

Via: Search Engine Journal

Google’s John Mueller answered a question about links in the button element, confirming that Google can’t see them. Some SEOs have been hiding internal links in the button element in order to block PageRank from “unimportant” pages. Mueller’s answer seems […]


Marketing Technologies, Other Technologies

5 Tips for Selecting Marketing Technology, Based on Research

January 18, 2021

Via: Convince and Convert

For marketers, technology alone is not the solution to achieving marketing goals, but when you understand your goals and implement the right marketing technology to meet your goals, it is the perfect combination to generate the results you need to […]