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LATEST PUBLICATIONS



Google’s 2020 ad revenue will dip 5.3% due to COVID-19, eMarketer says

June 23, 2020

Category: News

EMarketer’s latest forecast underscores a growing trend around the importance of Facebook and Amazon in the online ad business that Google has historically dominated. It also highlights how the pandemic may be accelerating that trend. A previous eMarketer forecast from […]


WPP commits $10M to accelerate timeline for eliminating racism in advertising

June 18, 2020

Category: News

The WPP news underscores both the opportunity and challenges facing the advertising and marketing industry when it comes to addressing systemic racism. WPP is considered the world’s largest advertising company, and by making a commitment to fighting racial injustice, the […]


Google to prohibit demographic, zip code targeting for housing, employment, credit ads

June 12, 2020

Google is updating its advertising policies around housing, employment and credit opportunities, the company announced Thursday. New policy. Employment, housing and credit advertisers will no longer be permitted to target or exclude their ads being from being shown based on […]


Editorial

How B2B Data Spruces Up Your Marketing Campaigns

June 30, 2020

Via: Tailynn Gable

Data is to B2B marketing what a strong prospect relationship is to sales—a prerequisite for conversions that skyrocket revenue. All the data that sets the course of your marketing initiatives, from identifying customer preferences to budgeting and crafting immersive materials, […]


Marketing Channels, Web Advertising

Google expands organic Surfaces across Google inventory to Search

June 29, 2020

Via: Marketing Land

Following the significant move of bringing free product listings to Google’s Shopping tab results in April, Google is starting to extend them into the main Search results. The company announced Monday that the product listings in Search knowledge panels will […]


Content Marketing, Marketing Channels, Marketing Technologies, Social Media Marketing

4 elements every content medium needs to have

June 29, 2020

Via: Marketing Land

Have you ever started to write a new social media post, record a YouTube video or some other piece of content and sat at your desk waiting for inspiration to strike? Starting a new piece of content can be a […]


Marketing Channels, Traditional Marketing

ANA: Marketers believe in innovation for brand growth, but don’t have time for it

June 26, 2020

Via: Marketing Dive

The report reveals that there is a significant disconnect between what marketers believe will lead future growth and brand building — innovation and technology — and how much time they’re taking to adopt and learn about these practices. “Marketers are […]