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LATEST PUBLICATIONS



The Easiest Part of Building Websites

November 5, 2018

I was recently in a meeting with a prospective client. We’d made it to the final cut: just us and one other firm still being considered. During that meeting, I mentioned that my job building websites was easy, which got […]


Building Engines Leverages Original Research for Thought Leadership

October 31, 2018

A first of its kind industry benchmark study is serving as the cornerstone of a B2B thought leadership strategy for software company Building Engines. The Boston-based firm is a SaaS provider for the commercial real estate industry, offering maintenance and […]


A Google Ads Change on Oct. 30: What You Need to Know

October 23, 2018

Google Ads users know Oct. 30 is the actual witching hour — when their landing pages need to speed up enough to make consumers on mobile devices happy enough to stay. That’s the day when the search engine giant is […]


Big Data, Customer Data

Does Your MarTech Stack Support Your Customer Experience Goals?

November 8, 2018

Via: Target Marketing

Your CEO has finally caught the customer experience fever and embraced customer experience as the new competitive battleground. As a result, she is empowering all functions to propose 2019 budgets that induce the organizational transformation from product-centric to customer-centric. As […]


News

Call the Big Play: Essential Marketing Strategy Tips for 2019

November 7, 2018

Via: Target Marketing

Was it crazy to start talking about next year in August? Not if you’re in the marketing department. Across America, CMOs and other leaders have been working for months to get funds, set expectations and lay the groundwork for a […]


Marketing Channels, Web Advertising

Parents Are Letting Their Kids Watch YouTube, But They’re Also Finding Unsuitable Content

November 7, 2018

Via: Adweek

YouTube is far from immune from questionable content, as 64 percent of respondents to a recent survey from Pew Research Center said they sometimes encounter videos that are obviously false or untrue while surfing the Google-owned video site, while 60 […]


Marketing Channels, Social Media Marketing

Facebook Stories Was Added as a Placement Option When Creating Instagram Stories Ads

November 6, 2018

Via: Adweek

Corporate synergy alert: Brands that are creating Instagram Stories ads can now include Facebook Stories as a placement. Instagram opened up ads in Stories to all businesses in March 2017, and Facebook followed suit this past September. Instagram said in […]