Not just another acronym: Why CDP is the missing link in B2B marketing

February 20, 2020

Remember the last time you had a truly great buying experience? Maybe it was a car you had your eye on for some time. Then an engaging YouTube ad that made you finally register for that test drive. Afterwards the […]

Instagram Brings More Transparency to Content Reporting With Support Requests

February 11, 2020

Via: Adweek

Instagram marked Safer Internet Day Tuesday with some tweaks to its safety features. The Facebook-owned photo- and video-sharing network introduced a new Support Requests feature to add transparency to the process when people report content on its platform. Users can […]

Google parent reveals YouTube ad revenue of $15B

February 4, 2020

Category: News

Alphabet’s more complete disclosures help to end a multiyear guessing game into the ad growth for YouTube, which consistently ranks as one of the most popular mobile apps in the world. YouTube is a growth engine for Google’s ad business […]

Big Data, Customer Data

Marketers are spending more on data management platforms than operational tech

February 19, 2020

Via: Marketing Land

Marketers are investing more of their budgets in databases and analytics management technology platforms than operational tech solutions like campaign and decision management tools, according to Merkle’s Q1 2020 Customer Engagement report, released Tuesday. The survey, which polled 400 U.S. […]

Marketing Technologies, Other Technologies

Why out-of-home may be the ultimate location-based (digital) marketing medium

February 18, 2020

Via: Marketing Land

Among traditional media, out-of-home (OOH) is the only channel growing while TV, radio, newspapers, magazines and directories are all contracting. And digital OOH, especially programmatic, is growing much more rapidly. The combined sector this year will exceed $8 billion in […]

Big Data, Marketing Channels, Platforms & Software, Social Media Marketing

TikTok Marketing Influencer Interest Grows in Concert With Ads

February 17, 2020

Via: Target Marketing

TikTok’s for-now-unregulated environment makes it popular with Gen Z and the advertisers who are trying to reach the generation, which explains why interest in TikTok marketing influencers grew by nearly 3,000% during the past year. The social video platform also […]