December 12, 2019
December 10, 2019
November 21, 2019
Ahead of the 2020 U.S. general election, Google has announced global updates to its political ads policies, which it hopes will promote confidence in digital political advertising and trust in electoral processes worldwide. Google is now limiting election ads audience […]
November 13, 2019
Our first true social natives are coming of age. Gen Z now holds over $44 billion in buying power and brands need to take notice sooner rather than later. Not only do young consumers now have more of their own […]
November 5, 2019
It may seem like chatbots are designed to make us go crazy at times. But new research from Publicis Media shows that the ones that are genuinely helpful are moving the needle for brands in positive ways. “When a brand […]
Marketing Channels, Social Media Marketing
December 5, 2019
Target MarketingAt this point, every marketer knows how important social media is for building a presence and making sales. However, marketers also know that selling products or services on social media requires a vastly different approach than “spray and pray.” This […]
Marketing Channels, Traditional Marketing
December 5, 2019
Target MarketingEnhancing your direct mail through paper, finishing, and coatings are great, but there is one more category to discuss. And Part 4 in this series is about “other” direct mail enhancements. So why use these things in your direct mail? […]
Marketing Channels, Social Media Marketing
December 4, 2019
Target MarketingFacebook has 2.45 billion monthly users. Given that reach, it’s hard to classify Facebook as anything other than a mass media outlet. Compare Facebook’s reach to some of the most-viewed television broadcasts: 600-650 million people worldwide watched the Apollo 11 […]
December 4, 2019
AdweekThe visual world is about to take a bold turn toward “maximalism and saturated hues,” according to Shutterstock‘s 2020 Color Report. Contrasting with the bright neon tones of the stock image provider’s last two reports, 2020’s color palette will feature […]
December 12, 2019
December 10, 2019
December 12, 2019
December 5, 2019
November 21, 2019
November 4, 2019
October 24, 2019
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