June 30, 2020
June 24, 2020
June 30, 2020
June 23, 2020
EMarketer’s latest forecast underscores a growing trend around the importance of Facebook and Amazon in the online ad business that Google has historically dominated. It also highlights how the pandemic may be accelerating that trend. A previous eMarketer forecast from […]
June 18, 2020
The WPP news underscores both the opportunity and challenges facing the advertising and marketing industry when it comes to addressing systemic racism. WPP is considered the world’s largest advertising company, and by making a commitment to fighting racial injustice, the […]
June 12, 2020
Google is updating its advertising policies around housing, employment and credit opportunities, the company announced Thursday. New policy. Employment, housing and credit advertisers will no longer be permitted to target or exclude their ads being from being shown based on […]
Content Marketing, Marketing Channels, Marketing Technologies, Social Media Marketing
June 29, 2020
Marketing LandHave you ever started to write a new social media post, record a YouTube video or some other piece of content and sat at your desk waiting for inspiration to strike? Starting a new piece of content can be a […]
Marketing Channels, Traditional Marketing
June 26, 2020
Marketing DiveThe report reveals that there is a significant disconnect between what marketers believe will lead future growth and brand building — innovation and technology — and how much time they’re taking to adopt and learn about these practices. “Marketers are […]
June 25, 2020
Marketing LandOne thing online businesses need to use as a cornerstone of their business decision making process is their digital analytics data (analytics data from a variety of sources: i.e. web analytics, search console, paid search, paid social, social media, etc.). […]
June 25, 2020
CMOBeing fresh for what audiences and customers need today was a key motivator for HSBC’s global brand refresh, says its CMO, Leanne Cutts. Speaking at the Cannes Lion Live 2020 virtual event, the marketing chief explained how the multinational bank […]
June 30, 2020
June 18, 2020
June 24, 2020
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