How to Measure Your ROI on Social Media Marketing Campaigns

March 15, 2023

Social media marketing has become an increasingly integral part of advertising campaigns, but measuring its effectiveness, especially its return on investment, can be difficult. ROI, or return on investment, measures the ratio between net income and investment. In social media […]

Why Dirty Data is Leading to Advertising Waste and How to Stop It

March 8, 2023

Category: News

A substantial amount of wasted spend occurs from not only bot traffic, but also when spend does not reach the intended characteristics, shares Chris Matty, co-founder and chief revenue officer at Versium. While data provides great value to marketing, it […]

What Are The Top Organic Ranking Factors For Google in 2023?

March 1, 2023

Google continues to enhance its algorithms for organic search ranking with major updates over the years. Thankfully, the latest algorithm change, the helpful content update, is hyper-focused on ranking content that’s written for and by people rather than content made […]

Marketing Channels, Web Advertising

What is quality score and how to use it in PPC

March 21, 2023

Via: Search Engine Land

Quality score is one of the few constants in PPC marketing. It is a score calculated by Google and Microsoft alongside your bid to determine your ad rank. Yet, the factors of quality score and how much each lever impacts […]

Marketing Channels, Social Media Marketing

Brands are optimizing video production to drive user acquisition

March 20, 2023

Via: Digiday

With brands increasingly investing in video ads on social media, marketers are enhancing their video production capabilities to unlock growth on Facebook and Instagram. Especially urgent in an uncertain economic climate, brands must minimize production costs while creating a high […]

Marketing Channels, Web Advertising

PPC is a tough game – you have to accept it

March 20, 2023

Via: Search Engine Land

To get results from paid search, you’ll need to deliver better campaigns and increase your bids, which drives costs up. However, increasing your bids won’t always mean more clicks. Eventually, you’ll reach a point where increased bids will only return […]

Content & SEO, Marketing Channels

8 important content strategy goals to consider

March 20, 2023

Via: Search Engine Land

Goal-setting is one of the most important pieces of content strategy. Every guide you’ve ever read on building a content strategy probably mentions goals somewhere. Goals matter because they give your content marketing direction and purpose. Instead of creating content […]


5 Steps to Create a Social Media Contest for B2B Companies

March 17, 2023

Via: Lilian Cooper

Social media contests are not exclusive to B2C brands anymore—B2B companies can run them too. Studies show that on average, 34% of new buyers come from social media competitions and giveaways, while calls-to-action (CTAs) used in social contests have a […]

Big Data, Customer Data

Customer Chemistry: How To Build Rapport With B2B Clients

March 17, 2023

Via: MediaPost

Email is by far the best channel for strengthening B2B relationships. But brands must first heed the client’s psychological needs, judging by The Science Behind Strong Relationships, a study by Front in collaboration with ignite80. Psychological needs? Put another way, […]