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LATEST PUBLICATIONS



The Psychology of Social Proof and Its Role in Marketing

January 11, 2019

In order to successfully master marketing in a crowded marketplace, you have to think like a customer. And in order to think like a customer, you have to tap into their psyche and understand what influences their perceptions and decision-making. […]


Rules of Engagement: Consumers Reveal Shopping and Data Privacy Preferences

January 3, 2019

With technology allowing more access than ever to consumers’ habits, preferences and personal information, retailers have a major opportunity to impact their shoppers’ experiences positively. Consumers have expressed a desire for this increased accommodation to their specific interests when shopping, […]


All the Magazine Brands That Moved Away From Print This Year

December 27, 2018

Via: Adweek

It’s a tumultuous time in the media industry, and this year saw multiple publications change ownership and some—including, most recently, conservative magazine The Weekly Standard—shutter operations entirely. So it perhaps came as no surprise when a number of brands across […]


Marketing Technologies, Other technologies

5 Components of Voice Technology That Will Benefit Marketing Strategies

January 11, 2019

Via: Adweek

This fall, I spoke on a panel with Spotify, Nestle and Plan.Net Gruppe about voice strategy for brands at DMEXCO in Cologne, Germany, one of Europe’s largest marketing and technology conferences. Like AI, voice is a hot topic these days. […]


Big Data, Customer Data

Factors for Marketers to Consider in Attribution Rules

January 10, 2019

Via: Target Marketing

At the end of each campaign effort, a good database marketer is supposed to study “what worked, and what didn’t,” using attribution rules. Call it “Back-end Analysis” or “Campaign Analytics.” Old-timers may use terms like “Match-back.” Regardless, it is one […]


News

By Humanizing Brands With AI, Common Marketing Issues Will Cease

January 10, 2019

Via: Adweek

Historically, many brand-based problems have stemmed from not being human enough. This issue is going to become more complex as people start talking to the smart microwaves and other devices Amazon and other tech companies plan to introduce. While artificial […]