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LATEST PUBLICATIONS



B2B Brands Better Appreciate Power of Content Marketing in 2022 [New Research]

October 13, 2021

Via: CMI

Companies are waking up to the power of content marketing due in part to the pandemic. That’s not some grand pronouncement from the Content Marketing Institute. It’s a recurring refrain we heard from you (or content marketers like you) in […]


6 Essential Digital Marketing Trends for Small Businesses

October 6, 2021

Major brands today love digital marketing because of the flexibility it offers. Done right; it’s cost-effective and methodical. And it is, without a doubt, the best way for small businesses to gain a competitive edge. Total digital ad spending is […]


Enterprise SEO Content: Opportunity, Dynamic Creation & Scale

September 29, 2021

The importance of content as a Google ranking factor is inarguable — enterprise SEO and content are inextricably linked, and you cannot rank a page without content. But long gone are the days of slapping a page with the right […]


News

Lowe’s enters retail media fray as home improvement continues to engage shoppers

October 13, 2021

Via: Marketing Dive

Lowe’s is making a more formal push into the crowded retail media space with the reveal of the One Roof Media Network, which is looking to generate traction as brands ramp up their marketing planning for next year. The move […]


News

Website Accessibility & the Law: Why Your Website Must Be Compliant

October 13, 2021

Via: Search Engine Journal

An unsettled website accessibility law environment creates confusion for businesses and courts over what an accessible web business is and how to make it compliant. In the U.S., digital accessibility lawsuits continue to rise, with pushback from some circuit court […]


Content & SEO, Marketing Channels

Video SEO: 10 Steps to Optimizing Videos for Search and Discovery

October 13, 2021

Via: Search Engine Journal

Video SEO has changed dramatically over the years. If you’re still following the advice that a video optimization expert shared at an industry conference back in 2008 – or that some YouTube guru wrote in 2015 – you may be […]