July 24, 2024
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July 12, 2024
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July 24, 2024
July 24, 2024
July 2, 2024
Building a quality pipeline right now is a challenge, and Google isn’t making it any easier. Changes in how traffic and leads are coming to your site have probably shifted, yet lead generation is still a top priority. It’s critical […]
June 27, 2024
Pay-per-click (PPC) advertising has evolved quite a bit since it first began in the early days of the internet. Metrics like cost per click (CPC) remain an important part of the conversation, while others (like average position) have retired. Understanding […]
June 19, 2024
If you are an SEO practitioner or digital marketer reading this article, you may have experimented with AI and chatbots in your everyday work. But the question is, how can you make the most out of AI other than using […]
Marketing Channels, Social Media Marketing
July 10, 2024
Search Engine LandTikTok’s advertising momentum is slowing as uncertainty over a potential U.S. ban looms. By the numbers: Ad spend on TikTok grew 19% year-over-year in March, cooling to 11% in April and 6% in May. Total ad spend from January to […]
July 10, 2024
Mary GametNo matter which niche you are serving, your audience expects personalized interactions across all touchpoints. Whether you address your ideal customer through social media, website, or email, they want to feel valued and recognized. In fact, McKinsey & Company found […]
Marketing Channels, Web Advertising
July 9, 2024
Search Engine LandWhile this latest pushback means some businesses may put off their search for a solution, I will instead outline practical steps you can take today to test both alternative targeting and measurement options to successfully navigate the future landscape. The […]
Content & SEO, Marketing Channels
July 8, 2024
Search Engine LandThe mere mention of math can bring back haunting memories of unfinished exams and complex equations. But what if I told you that the math we’re about to explore confirms a lot of what you already intuitively know about SEO? […]
July 25, 2024
July 18, 2024
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