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LATEST PUBLICATIONS



Google’s 2020 ad revenue will dip 5.3% due to COVID-19, eMarketer says

June 23, 2020

Category: News

EMarketer’s latest forecast underscores a growing trend around the importance of Facebook and Amazon in the online ad business that Google has historically dominated. It also highlights how the pandemic may be accelerating that trend. A previous eMarketer forecast from […]


WPP commits $10M to accelerate timeline for eliminating racism in advertising

June 18, 2020

Category: News

The WPP news underscores both the opportunity and challenges facing the advertising and marketing industry when it comes to addressing systemic racism. WPP is considered the world’s largest advertising company, and by making a commitment to fighting racial injustice, the […]


Google to prohibit demographic, zip code targeting for housing, employment, credit ads

June 12, 2020

Google is updating its advertising policies around housing, employment and credit opportunities, the company announced Thursday. New policy. Employment, housing and credit advertisers will no longer be permitted to target or exclude their ads being from being shown based on […]


Content Marketing, Marketing Channels, Marketing Technologies, Social Media Marketing

4 elements every content medium needs to have

June 29, 2020

Via: Marketing Land

Have you ever started to write a new social media post, record a YouTube video or some other piece of content and sat at your desk waiting for inspiration to strike? Starting a new piece of content can be a […]


Marketing Channels, Traditional Marketing

ANA: Marketers believe in innovation for brand growth, but don’t have time for it

June 26, 2020

Via: Marketing Dive

The report reveals that there is a significant disconnect between what marketers believe will lead future growth and brand building — innovation and technology — and how much time they’re taking to adopt and learn about these practices. “Marketers are […]


Big Data, Customer Data

Analytics Audit 101: Identify issues and correct them to ensure the integrity of your data

June 25, 2020

Via: Marketing Land

One thing online businesses need to use as a cornerstone of their business decision making process is their digital analytics data (analytics data from a variety of sources: i.e. web analytics, search console, paid search, paid social, social media, etc.). […]


News

HSBC CMO’s three lessons from brand transformation

June 25, 2020

Via: CMO

Being fresh for what audiences and customers need today was a key motivator for HSBC’s global brand refresh, says its CMO, Leanne Cutts. Speaking at the Cannes Lion Live 2020 virtual event, the marketing chief explained how the multinational bank […]