January 26, 2023
January 25, 2023
January 25, 2023
Millions of people make new year’s resolutions every year, and most fail within the first month. This is not unlike the SEO work we hoped to do last year, but didn’t get done. Well-meaning businesses often find that there is […]
January 18, 2023
The marketing playing field reset in 2022 as pandemic-driven trends once viewed as permanent proved anything but and economic constriction created digital whiplash. This year will test if the industry’s transformational moves have long-term viability: Will ad-supported streaming really usurp […]
January 11, 2023
What Can You Do With ChatGPT? We’ve only begun tapping into the potential for using machine learning and artificial intelligence in SEO and marketing. ChatGPT is capable of participating in discussions and answering questions in a manner that’s very close […]
Big Data, Content & SEO, Marketing Channels, Platforms & Software
January 24, 2023
Search Engine JournalYour clients trust you to create real results and hit KPIs that drive their businesses forward. Understanding the intricacies of how that works can be difficult, so it’s essential to demonstrate your progress and efforts. SEO reporting software showcases important […]
January 24, 2023
Marketing DiveThe U.S. Department of Justice has filed suit against Google, accusing the tech giant of abusing its monopoly power over the digital advertising industry. The complaint seeks to “halt Google’s anticompetitive scheme, unwind Google’s monopolistic grip on the market, and […]
Marketing Channels, Social Media Marketing
January 24, 2023
Social Media TodayTwitter has launched a new ad option that will enable advertisers to place Promoted Tweets within specific search results, enabling more specific targeting based on user intent. As noted by Twitter, ‘Search Keyword Ads’ will enable marketers to hone in […]
Marketing Channels, Social Media Marketing
January 23, 2023
Social Media TodayAmid the various shifts at the major social platforms over the past 12 months, LinkedIn has quietly gone about its business, developing new tools for creators to better showcase themselves in the app, and new options to facilitate digital meetings […]
January 23, 2023
Marketing DiveThe Winterberry Group’s report pushes back against some of the grimmer trends seen in the second half of 2022, when the industry began losing steam. Inflation and economic woes have put a strain on the industry, leaving some in fear […]
Content & SEO, Marketing Channels
January 23, 2023
Search Engine Journal1. Google Keyword Planner Cost: Free. Google Keyword Planner is a classic favorite. It’s free, but because the information comes directly from the search engine, it’s reliable and trustworthy. It’s also flexible, allowing you to: Identify new keywords. Find related […]
January 23, 2023
Sandra FergusonMarketing has evolved significantly in recent years, with traditional advertising methods such as print ads and billboards becoming less effective. Businesses prefer to use the Internet and social media to reach their target audience. This shift has empowered small enterprises […]