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LATEST PUBLICATIONS



F500 Advertisers Strategize Better, But SEO Still Offers SMBs Growth Opportunities

July 16, 2019

Recent research has shown that many small advertisers spend all of their marketing budgets online. These businesses, like poker players, go all-in: investing their entire marketing budget on Google and Facebook ads. Large businesses approach the online space differently. They […]


The State of Customer Experience and What Marketers Are Doing About It

July 10, 2019

The marketing priority for customer experiences is for them to be seamless — but they’re not. Recent research finds 61% of marketers “struggle to provide a seamless customer experience.” And this finding comes as more and more consumers are showing […]


Speak Up: How Voice Search is Changing Shopping Behavior

July 2, 2019

Voice search is becoming a convenience many consumers rely on, but the results served up isn’t really impartial. All the leading smart speakers serve up biased search results and pre-filtered shopping recommendations. Artificial intelligence isn’t independently intelligent, it’s programmed, with […]


Email Marketing, Marketing Channels

How to Find New Customers, Based on Current Customers, With a Targeted Mail List

July 18, 2019

Via: Target Marketing

Your mailing list is critical to your mailing results. When you need to acquire new customers, purchasing a targeted mail list is the way to reach them. However, some lists are better than others. We talked about five types of […]


Content Marketing, Marketing Technologies

3 Sustainable Ways to Build a Customer-Focused Content Strategy

July 18, 2019

Via: Target Marketing

We’ve all seen umpteen studies proving (correlating) that the more content you publish on your blog, the more visits and leads you get. Marketers take this finding at face value and race to publish more (and more visible) content, with […]


News

How Marketing Leaders Can Handle Change Management With Their Teams

July 17, 2019

Via: Target Marketing

Change does not want to happen. The status quo is tenacious. Change management is hard. Heck, Newton’s first law is the Law of Inertia. Things will stay as they are, unless a force pushes or pulls on them. And you, […]


Marketing Technologies, Other Technologies

8 Critical Conversational Marketing Statistics in 2019

July 17, 2019

Via: Convince and Convert

“Conversational marketing” went from a chat app here and there to a full-fledged customer experience must-have, as even the analyst firm Gartner now recognizes it as its own category of software and services. What is conversational marketing? Loosely defined, “conversational […]