13 Interesting Facebook Tricks You Might Not Know

May 13, 2021

Facebook has always been a feature-heavy app. For some, that’s great. But for the rest of us? The ads and notifications can get a little much. Fortunately, we have more control than ever before over our individual Facebook experience. Some […]

7 Content Types That Gain the Most Engagement & Links

May 6, 2021

What type of content are you going to create today? I find myself asking that question a lot. These days, content takes on a myriad of different formats to capture eyeballs and win conversions – it’s not all just blog […]

Facebook ad revenue surges 46% as marketer demand lifts prices

April 29, 2021

Facebook’s strong ad revenue gains show that marketers continued to gravitate to its platform, which became 30% more expensive compared with last year. The company forecast that demand will keep prices elevated, stating “we expect advertising revenue growth will continue […]

Big Data, Customer Data

How Brands and Market Researchers Can Leverage Trust in the Post-Pandemic World

May 14, 2021

Via: Entrepreneur

Often when we talk about trust, it’s in the context of something that’s been lost — and the massive costs involved. In 2018, Accenture did a survey of 7,000 companies and found that more than half of them had experienced […]

Content & SEO, Marketing Channels

How to Use The Inverted Pyramid for SEO Copywriting

May 14, 2021

Via: Search Engine Journal

Effective SEO copywriting requires not only a deep knowledge of how to write for your target audience but the skill to craft content optimized to rank in Google. This delicate balance between engaging readers and optimizing for search is a […]

Marketing Channels, Web Advertising

Try This PPC Strategy for Protecting & Building Your Brand

May 13, 2021

Via: Search Engine Journal

When your business is killing it with sales from your PPC program, it’s tempting to just sit back and enjoy the returns. After all, why mess up a good thing by making changes? But this kind of thinking can leave […]