November 12, 2018
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November 13, 2018
November 13, 2018
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November 5, 2018
I was recently in a meeting with a prospective client. We’d made it to the final cut: just us and one other firm still being considered. During that meeting, I mentioned that my job building websites was easy, which got […]
October 31, 2018
A first of its kind industry benchmark study is serving as the cornerstone of a B2B thought leadership strategy for software company Building Engines. The Boston-based firm is a SaaS provider for the commercial real estate industry, offering maintenance and […]
October 23, 2018
Google Ads users know Oct. 30 is the actual witching hour — when their landing pages need to speed up enough to make consumers on mobile devices happy enough to stay. That’s the day when the search engine giant is […]
November 8, 2018
Target MarketingYour CEO has finally caught the customer experience fever and embraced customer experience as the new competitive battleground. As a result, she is empowering all functions to propose 2019 budgets that induce the organizational transformation from product-centric to customer-centric. As […]
November 7, 2018
Target MarketingWas it crazy to start talking about next year in August? Not if you’re in the marketing department. Across America, CMOs and other leaders have been working for months to get funds, set expectations and lay the groundwork for a […]
Marketing Channels, Web Advertising
November 7, 2018
AdweekYouTube is far from immune from questionable content, as 64 percent of respondents to a recent survey from Pew Research Center said they sometimes encounter videos that are obviously false or untrue while surfing the Google-owned video site, while 60 […]
Marketing Channels, Social Media Marketing
November 6, 2018
AdweekCorporate synergy alert: Brands that are creating Instagram Stories ads can now include Facebook Stories as a placement. Instagram opened up ads in Stories to all businesses in March 2017, and Facebook followed suit this past September. Instagram said in […]
November 13, 2018
November 13, 2018
November 12, 2018
November 9, 2018
November 9, 2018
October 24, 2018
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November 9, 2018
November 1, 2018
October 26, 2018
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November 1, 2018
October 25, 2018
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