Site Redesigns Don’t Always Improve Search Results

October 8, 2019

Many e-commerce sites redesign and relaunch with a new look in the fall to capture the attention of holiday shoppers. One of the stated goals of most site redesigns is the endless search for … improved search results. In this […]

Cause Marketing: Why Brands Should Take a Stand

September 26, 2019

Category: News

Customers no longer just want to buy from brands with great products and services. Today, customers want to support brands that share their values and have the courage to act on those beliefs. That means that brands can’t afford to […]

Our Data Shows Deadlines Will Improve Your Content Marketing ROI By Nearly 2.5x

September 20, 2019

If you want action, add a ticking clock to the mix. Hollywood has been using that formula for years. Think of the bomb about to detonate (Speed), the person about to wake up (Inception), and the game about to end […]

Big Data, Marketing Channels, Platforms & Software, Social Media Marketing

Facebook Likes, Even on Ads, Disappear in Australia — US Next?

October 14, 2019

Via: Target Marketing

Marketers won’t enjoy seeing Facebook likes disappear, both on their ads and on user content. That may happen, though, if a test occurring in Australia meets the social media giant’s expectations. But if likes disappear in the U.S., marketers may […]

Content Marketing, Marketing Technologies

8 Content Trends for 2020

October 14, 2019

Via: Convince and Convert

Are you in the midst of planning your 2020 content marketing? Here are the 8 content trends you need to know about for 2020, according to Convince & Convert’s content marketing consulting team. Content Trend: User-Generated Content According to a […]

Content Marketing, Marketing Technologies

5 Examples of Creative Healthcare Content Marketing

October 11, 2019

Via: The Content Strategist

When you’re searching for a healthcare provider, you want more than a scientific expert. You need someone accessible, prompt, and trustworthy. Today’s patients need personalized advice and access to helpful resources. This changing tide is why many healthcare and pharmaceutical […]

Marketing Technologies, Other Technologies

4 Ways to Cultivate an Effective Direct Mail Experience

October 10, 2019

Via: Target Marketing

What direct mail experience do your customers and prospects get when they receive your mail pieces? The first moment when they touch and interact with your mail piece is the moment when you either get a second look or get […]