September 28, 2020
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September 24, 2020
Despite the continuing threat of the COVID-19 pandemic and its surrounding economic fallout, the percentage of people who believe environmental issues should take a backseat to economic or well-being issues dropped 13 points, from 54% to 41%, over the past […]
September 14, 2020
Have you ever been to a public auction or estate sale? I’ve done it and it is a lot of fun. You find the item you want, the auctioneer starts the bidding process, and you start to bid. The bidding […]
September 9, 2020
While agile marketing is the norm for many marketing operations teams, the C-suite in most organizations is likely preoccupied with other concerns than trying to understand scrum versus kanban. So how do you break down agile marketing to executives with […]
Marketing Channels, Social Media Marketing
September 23, 2020
Marketing DiveKantar’s research suggests marketers may be over reliant on digital channels for ads, as consumers tend to prefer offline channels overall because these are perceived to be better quality, more trustworthy, less intrusive and not overly targeted, per the report. […]
September 23, 2020
Marketing DiveAccenture Interactive’s new study suggests that with real-word experiences currently underwhelming, consumers are finding some solace — and brand connection — in immersive experiences related to online shopping, a development that could lead to wider use of immersive technologies like […]
September 22, 2020
Marketing LandInbound 2020 opened with HubSpot founders Brian Halligan and Dharmesh Shah sitting, alone and distanced, in seats at Fenway Park, reflecting on the new normal. “When I was at business school,” said Halligan, “we didn’t have classes on W-shaped economic […]
September 28, 2020
September 28, 2020
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