Branded Hashtag Challenges on TikTok among most successful for brands

April 15, 2021

According to TikTok over a third of its users now take part in Branded Hashtag Challenges. These are hashtag competitions usually sponsored by brands and companies to bolster their recognition and awareness. New research from Mediakix has found that the […]

4 Types of Earned Media & Who Is Doing It Right

April 8, 2021

Did you know that 61% of people now use an Adblocker tool when surfing the web? People are sick and tired of being bombarded with advertising that’s in their face and not relevant. They’re craving high-quality, captivating content — things […]

6 Email Marketing Tips for Winning Travel Industry Campaigns

April 1, 2021

The travel industry is a fiercely competitive place and inboxes are jam-packed these days. When it comes to email marketing, you really need to stand out. All of the best travel companies in the business are using email marketing to […]

Big Data, Marketing Channels, Platforms & Software, Social Media Marketing

20 Social Media Analytics Tools for Small Businesses

April 20, 2021

Via: Small Business Trends

Social media analytics tools are essential to measuring social media ROI — that is, your company’s return on investment from using social media. If you are a social media manager or own a small business, you are going to need […]

Marketing Technologies, Mobile Marketing

Majority of Gen Z less forgiving of bad mobile shopping experiences

April 20, 2021

Via: Business of Apps

Brands could be losing out on reaching young customers if they don’t revamp their digital presence for an improved shopping experience. New research by Sitecore finds that 57% of Gen Z shoppers said they were less loyal to brands after […]

Content & SEO, Marketing Channels

How to Evangelize Enterprise SEO Success & Communicate With the C-Suite

April 19, 2021

Via: Search Engine Journal

For marketers looking for the most impactful and cost-efficient way to understand consumer behavior and reach customers in key moments that matter, SEO has become imperative. The SEO industry has indeed matured and spread its wings. Building scalable, efficient, integrated, […]


‘Redefining the buckets’: TV upfront advertisers face pressure to reconsider programming biases

April 19, 2021

Via: Digiday

In this year’s annual TV advertising upfront marketplace, advertisers will be forced to confront their long-held programming preferences as they face a tight TV and streaming ad market while attempting to chase audiences from traditional TV to streaming. As linear […]