October 30, 2020
October 28, 2020
October 26, 2020
October 30, 2020
October 30, 2020
October 29, 2020
October 29, 2020
October 28, 2020
October 20, 2020
As many marketers deal with the challenges created by a troubled economy, increased efficiency is expected across the board — from personnel to technology. But how can marketers be more efficient with their data and operations? “Technologies become obsolete so […]
October 13, 2020
Retail marketing gurus of all stripes have been touting the need for experiential marketing to entice shoppers into stores, but in the pandemic era, that is out the window. And indeed Walmart is taking its experiential marketing virtual and out […]
October 7, 2020
Google introduced more automation features and campaign types as part of Advertising Week Tuesday. The announcements speak to what has been a years-long effort to use machine learning to serve campaigns across Google’s properties as well as to the moves […]
October 27, 2020
Marketing DiveAs challenging as 2020 has been with multiple disruptions caused by the pandemic, marketers can expect many of those effects to linger into 2021 while facing newer hurdles. Under these circumstances, B2C marketers are likely to pay more attention to […]
Marketing Technologies, Other Technologies
October 27, 2020
Marketing LandWhile many marketing technology tactics have changed the past two decades to reflect a faster-paced society and advances in technology, the use of affiliate marketing channels has remained relatively the same in terms of system and structure. “It is a […]
October 26, 2020
Marketing DiveThe world has already started looking a lot different since the pandemic began, but the number of brands with a refreshed look in 2020 might be enough to make consumers do a few double-takes as they scan shelves or browse […]
Marketing Technologies, Other Technologies
October 26, 2020
Marketing LandPerhaps no industry is experiencing the negative consequences of the COVID outbreak more than commercial real estate. However the competitive nature of the industry has produced a tactic not used by most marketers — adding drone technology to the battery […]
October 30, 2020
October 30, 2020
October 29, 2020
October 29, 2020
October 30, 2020
October 16, 2020
October 29, 2020
October 29, 2020
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