Top

LATEST PUBLICATIONS



How Facebook Watch Is Making Streaming Social and More From NewFronts West Day 2

September 13, 2019

Via: Adweek

With splashy OTT offerings from Disney, Apple, WarnerMedia and NBCUniversal about to roll out, Facebook Watch execs touted its massive reach in the streaming space with a daily global audience of 140 million. The publisher was among a quieter Day […]


Digital Marketing Strategy Involves Knowing When to Seek an Outside Perspective

September 4, 2019

Tackling digital marketing tasks — as with just about any other business task — can lead you to solutions under your own roof or to bringing in outside help. Primary motivators in that decision-making process are likely to be cost, […]


Should Marketers Be Taking a Pass on Hard-hitting Sponsorships?

August 28, 2019

As a healthcare marketer, you wear many hats. One is “generate brand awareness.” How and where you choose to elevate your brand — including sponsorships — is a reflection of your organization, your audiences, a strategic analysis of pros and […]


News

Looking at 4 Major Ways GDPR Has Altered the Marketing Landscape

September 9, 2019

Via: Adweek

A year has now passed since GDPR took effect in the EU, ushering in the most sweeping data privacy protections in a generation and transforming the global marketing and tech space in ways both predictable and unforeseen. As this anniversary […]


Marketing Channels, Social Media Marketing

Is Quality, Sustainable Marketing the Key, or Is Bigger Better?

September 6, 2019

Via: Target Marketing

Is bigger better? That’s a question being asked a lot lately; not only by marketers, but in almost every sphere of our existence. “In a digitally distracted mediascape of fragmented attention — engagement is the name of the game for publishers […]


News

Google and AT&T Reveal New Ad-Tech Tools; Facebook Dating Is Now a Thing: Friday’s First Things First

September 6, 2019

Via: Adweek

At Cannes, Adweek brought together 30 CMOs from Hulu, the NFL, Verizon and more for a symposium on the state of marketing. One topic dominated the conversation: diversity and inclusion. What came out of that conversation is a new Adweek […]