Environment — and brands’ approach to it — matters more than ever to consumers, study finds

September 24, 2020

Despite the continuing threat of the COVID-19 pandemic and its surrounding economic fallout, the percentage of people who believe environmental issues should take a backseat to economic or well-being issues dropped 13 points, from 54% to 41%, over the past […]

Programmatic Advertising: What It Is and Tips to Get Started

September 14, 2020

Have you ever been to a public auction or estate sale? I’ve done it and it is a lot of fun. You find the item you want, the auctioneer starts the bidding process, and you start to bid. The bidding […]

Getting the C-Suite to buy in on agile marketing

September 9, 2020

While agile marketing is the norm for many marketing operations teams, the C-suite in most organizations is likely preoccupied with other concerns than trying to understand scrum versus kanban. So how do you break down agile marketing to executives with […]

Marketing Channels, Social Media Marketing

Consumers and marketers at odds over ad preferences, Kantar study finds

September 23, 2020

Via: Marketing Dive

Kantar’s research suggests marketers may be over reliant on digital channels for ads, as consumers tend to prefer offline channels overall because these are perceived to be better quality, more trustworthy, less intrusive and not overly targeted, per the report. […]

Big Data, Customer Data

With real-world experiences scarce, consumers warm to immersive tech, Accenture study says

September 23, 2020

Via: Marketing Dive

Accenture Interactive’s new study suggests that with real-word experiences currently underwhelming, consumers are finding some solace — and brand connection — in immersive experiences related to online shopping, a development that could lead to wider use of immersive technologies like […]


HubSpot launches sales tools for the new normal

September 22, 2020

Via: Marketing Land

Inbound 2020 opened with HubSpot founders Brian Halligan and Dharmesh Shah sitting, alone and distanced, in seats at Fenway Park, reflecting on the new normal. “When I was at business school,” said Halligan, “we didn’t have classes on W-shaped economic […]