Editorial

How Brands Use Media Monitoring and Analysis to Stay Competitive in Their Industries
Editorial How Brands Use Media Monitoring and Analysis to Stay Competitive in Their Industries

Imagine being able to find all the news, articles, media appearances and social media posts relevant to your company in one place. Nowadays, traditional methods of analyzing the effectiveness of public relations activities (like press clippings) are being paired with new technologies to make this

September 23, 2024
Marketing to 70% of B2B Buyers
Editorial Marketing to 70% of B2B Buyers

The world of B2B buying is experiencing a generational shift. According to Forrester’s Buyers’ Journey Survey in 2022, Millennials and Gen Zers—those born after 1980—composed 64% of B2B buyers. In 2023, that figure climbed to 71% .  This signals a dramatic shift in advertising initiatives, compelli

August 27, 2024
A Marketer's Guide to Building a Demand Generation Funnel
Editorial A Marketer's Guide to Building a Demand Generation Funnel

One of the trickier balancing acts of B2B sales is keeping your customers’ attention throughout a lengthy sales cycle. This process is known for being long and drawn out and requires meticulous decision-making. During this time, customers can end up in a competitor’s lead funnel.  For businesses, th

August 27, 2024
Ten Tips to Improve Your Social Listening
Editorial Ten Tips to Improve Your Social Listening

Conversations on the internet produce massive amounts of unstructured data . Because of that, it's important to know what an organization wants to achieve with a social media listening initiative. Depending on the goal, the right tool might be a series of free Google Alerts or an expensive

July 31, 2024
The Influence of Social Proof on B2B Decision-Making
Editorial The Influence of Social Proof on B2B Decision-Making

When you look for a new product or service, do you put trust in the ads that promise amazing results, or is the price the determining factor? Maybe a friend has recommended a product to you, or you have bought it after carefully reading online reviews. Well, then, you’ve also experienced the power o

July 24, 2024
Personalization: Your Not-So-Secret Key to Unlocking Digital Marketing Success
Editorial Personalization: Your Not-So-Secret Key to Unlocking Digital Marketing Success

No matter which niche you are serving, your audience expects personalized interactions across all touchpoints. Whether you address your ideal customer through social media, website, or email, they want to feel valued and recognized. In fact,  McKinsey & Company found  that 71% of consumers e

July 10, 2024
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