Many digital marketers claim that they’re building a brand, but scrolling through their digital channels feels like a cemetery of the same old things: Templated content, recycled graphics, and bland buzzwords. While the intention is there, the approaches are outdated and void of lived and emotional
The business world has been forever transformed by ever-evolving customer expectations, while the digital marketing sector opens its eyes to the importance of staying current and on trend. As younger generations make their mark and add their own unique spin to campaigns and initiatives, companies
While visuals capture attention, it’s the brand voice that keeps users connected and helps foster trust. Think of it as the distinct way your company communicates with your audience, employees, and the market, defining how you are perceived across multiple channels, especially as the average person
The world of digital marketing isn’t one to fall behind on the latest and most exciting technological advancements. Communities and individuals are more connected than ever before and, undeniably, the virtual realm has become a core element of their day-to-day lives. It is clear now that the
Today’s digitally connected world has redefined the accessibility of information—making connectivity a constant. Once a platform to share day-to-day life moments, social media apps like Instagram have become a hub for digital marketers to reach an entirely new audience. While this amalgamation can
Marketers today face privacy challenges because they live and operate in an information society . However, due to growing privacy concerns and tougher regulations, companies must shift from advertising strategies that depend on collecting vast amounts of personal customer data. This transition is
