Tag: mobile advertising

Marketing Technologies, Mobile Marketing

Ad-mirable growth: mobile ad revenue jumps 14% to $336 billion

May 17, 2023

Via: Business of Apps

Mobile advertising grew 14% year-on-year in 2022 to a whopping $336 billion. That’s according to’s State of App Revenue report, a comprehensive study of the mobile ad industry. It finds that despite formidable obstacles such as the far-reaching effects […]

Marketing Technologies, Mobile Marketing

Longer video ads boost conversions by 50% over shorter ones

February 23, 2023

Via: Business of Apps

With the rise of TikTok, video has been all about the short format. But now new research from growth acceleration platform Liftoff finds that longer video ads are more effective than their shorter counterparts. Mobile user acquisition managers seem to […]

Big Data, Customer Data, Platforms & Software

Google to launch Privacy Sandbox for privacy-enhanced app and mobile advertising

February 21, 2022

Via: Business of Apps

Google said it plans to launch its own Privacy Sandbox initiative for Android as a growing number of tech and app companies continue to be scrutinised over user privacy and safety. The company said it plans to develop a more […]

Marketing Technologies, Mobile Marketing

Apple’s services segment hits record $19.5B as company shakes up mobile advertising

January 28, 2022

Via: Marketing Dive

Apple continued a remarkable winning streak through the final stretch of 2021, a critical window that covers the holiday period. As other companies grappled with supply chain issues — tech manufacturers remain mired in chip shortages — the iPhone maker […]

Big Data, Platforms & Software

Tapjoy launches Shopping in-app marketplace

November 23, 2021

Via: Business of Apps

Mobile advertising and app monetisation company Tapjoy just launched Tapjoy Shopping – a dedicated in-app marketplace where consumers can shop from hundreds of brands and earn rewards when using their shopping apps to make a purchase. Tapjoy Shoping brings rewarded […]

Marketing Technologies, Mobile Marketing

66% of marketers to increase mobile ad budgets in 2021

June 23, 2021

Via: Business of Apps

The impact of the pandemic has led to new opportunities within mCommerce and social media for mobile advertisers and that’s having a positive effect on mobile marketing budgets. According to new data from WARC, mobile marketing budgets are going to […]

Marketing Technologies, Mobile Marketing

Mobile marketers intensify focus on contextual signals amid privacy changes

May 5, 2021

Via: Mobile Marketer

With Apple’s changes to the Identifier for Advertisers (IDFA) finally in effect — and the death of the third-party cookie imminent — mobile advertisers are prepared to reach consumers by focusing on the context of their ads, rather than one-to-one […]

Big Data, Customer Data, Marketing Technologies, Mobile Marketing

Majority of mobile advertisers concerned about compliance with privacy laws

April 16, 2021

Via: Business of Apps

A majority (73%) of advertisers in the US and UK are concerned about complying with privacy changes. That’s according to new research from AppsFlyer, the mobile attribution expert. The State of Measurement, Privacy and Compliance – Top List of Advertiser […]

Marketing Technologies, Mobile Marketing

US mobile and digital ad revenues jumped 12% in 2020

April 14, 2021

Via: Business of Apps

On the back of growing demand from mobile and app advertisers, digital ad revenues in the US jumped 12% to nearly $140 billion in 2020, according to a report by the Interactive Advertising Bureau and PwC. The findings highlight that […]


How to Efficiently Design Your 2020 Mobile Marketing Strategy

July 17, 2020

Via: Scarlett Mars

There’s not much of our daily internet activity that cannot be handled by smartphones. And there’s a high chance that you are reading this article on your phone. Why is this relevant? Because, out of today’s 4.39 billion internet users, […]


Marketers Can Tap Into Mobile Advertising to Create a Successful Event

February 14, 2019

Via: Adweek

Think about the last few interactions you had: making plans with a friend, setting a meeting, ordering lunch. Whether they be personal or professional, chances are that the majority of your day-to-day interactions have taken place from behind a screen. […]

Big Data, Marketing Technologies, Mobile Marketing, Platforms & Software

Twitter’s MoPub Mobile Ad Platform Is Now Integrated With Pixalate, DoubleVerify

January 8, 2019

Via: Adweek

Twitter’s MoPub mobile advertising platform is teaming up with Pixalate and DoubleVerify to ensure the quality of traffic across its network. MoPub said in a blog post that it runs more than 1.5 trillion live auctions per month to fill […]

Marketing Technologies, Mobile Marketing

Smartphone Lockscreen Marketing Is the Next Frontier

September 17, 2018

Via: Target Marketing

Mobile marketing just got foolproof. Zero percent of smartphone lockscreen marketing gets accidental ad clicks, says a study from a lockscreen ad platform provider. “The State of Lockscreen Advertising: Engagement, Revenue and Apprehension in a New Era of Mobile Advertising,” […]

Marketing Technologies, Mobile Marketing

Why marketers should consider in-app advertising [stats]

August 6, 2018

Via: Econsultancy blog

A large percentage of this is likely to go towards in-app ads – currently the fastest growing form of mobile advertising. According to App Annie, in-app advertising is set to triple in value in the next few years, going from […]

Marketing Technologies, Mobile Marketing

How a ‘Weird First Date’ Could Improve Mobile Advertising

June 13, 2018

Via: Adweek

To work toward solving the kinks in mobile advertising, The Wall Street Journal is turning to CMOs to work through solutions. The “WSJ Brand Council,” as it has been dubbed, will come together for an inaugural meeting at the Cannes […]

Digital Media & Mobile, Media

What Marketers Need to Know About GDPR’s Impact on Mobile Advertising

April 10, 2018

Via: Adweek

Last month, ad-tech company Drawbridge shut down its media-buying office in Europe after it was revealed that the firm’s data practices that comb together mobile, desktop and tablet stats for ad targeting would not work under the European Union’s General […]

Marketing Technologies, Mobile Marketing

Targeting customers in abstract terms versus concrete

January 3, 2017

Via: Mobile Marketer

Perspective matters a lot in life – it affects our relationships with family, our understanding of events around us, and it underlines our education, lifestyle and basic worldview. But perspective also plays a crucial role in how we shop online, […]

Big Data, Platforms & Software

How luxury brands should engage on Instagram and Snapchat

November 1, 2016

Via: Mobile Marketer

What do David Yurman and the George Washington Bridge in New York have in common? The answer: nothing. Except that there is a giant David Yurman billboard oozing luxury as you drive by the bridge. Luxury brands need to market […]

Editorial, Mobile Marketing, Social Media Marketing, Web Advertising

Ad-blockers revisited: has the industry regrouped yet?

June 29, 2016

Via: Olivia Foster

It has been a while now since ad-blocking software and applications progressively gained traction from those who want to browse the Internet ad-free. Seems like the advertising industry did not come up yet with any revolutionary, innovative replies. Most of […]

Marketing Technologies, Mobile Marketing

Mobile advertising a $22B opportunity in US

June 3, 2016

Via: Mobile Marketer

While the years of easy growth are behind the Internet industry, per Kleiner Perkins partner Mary Meeker in her annual Internet Trends report, opportunities exist, including at the intersection of data, mobile, voice and images. Pointing to businesses such as […]