Tag: mobile advertising

May 17, 2023

Mobile advertising grew 14% year-on-year in 2022 to a whopping $336 billion. That’s according to data.ai’s State of App Revenue report, a comprehensive study of the mobile ad industry. It finds that despite formidable obstacles such as the far-reaching effects […]

February 23, 2023

With the rise of TikTok, video has been all about the short format. But now new research from growth acceleration platform Liftoff finds that longer video ads are more effective than their shorter counterparts. Mobile user acquisition managers seem to […]

February 21, 2022

Google said it plans to launch its own Privacy Sandbox initiative for Android as a growing number of tech and app companies continue to be scrutinised over user privacy and safety. The company said it plans to develop a more […]

January 28, 2022

Apple continued a remarkable winning streak through the final stretch of 2021, a critical window that covers the holiday period. As other companies grappled with supply chain issues — tech manufacturers remain mired in chip shortages — the iPhone maker […]

November 23, 2021

Mobile advertising and app monetisation company Tapjoy just launched Tapjoy Shopping – a dedicated in-app marketplace where consumers can shop from hundreds of brands and earn rewards when using their shopping apps to make a purchase. Tapjoy Shoping brings rewarded […]

June 23, 2021

The impact of the pandemic has led to new opportunities within mCommerce and social media for mobile advertisers and that’s having a positive effect on mobile marketing budgets. According to new data from WARC, mobile marketing budgets are going to […]

May 5, 2021

With Apple’s changes to the Identifier for Advertisers (IDFA) finally in effect — and the death of the third-party cookie imminent — mobile advertisers are prepared to reach consumers by focusing on the context of their ads, rather than one-to-one […]

April 16, 2021

A majority (73%) of advertisers in the US and UK are concerned about complying with privacy changes. That’s according to new research from AppsFlyer, the mobile attribution expert. The State of Measurement, Privacy and Compliance – Top List of Advertiser […]

April 14, 2021

On the back of growing demand from mobile and app advertisers, digital ad revenues in the US jumped 12% to nearly $140 billion in 2020, according to a report by the Interactive Advertising Bureau and PwC. The findings highlight that […]

July 17, 2020

There’s not much of our daily internet activity that cannot be handled by smartphones. And there’s a high chance that you are reading this article on your phone. Why is this relevant? Because, out of today’s 4.39 billion internet users, […]

February 14, 2019

Think about the last few interactions you had: making plans with a friend, setting a meeting, ordering lunch. Whether they be personal or professional, chances are that the majority of your day-to-day interactions have taken place from behind a screen. […]

January 8, 2019

Twitter’s MoPub mobile advertising platform is teaming up with Pixalate and DoubleVerify to ensure the quality of traffic across its network. MoPub said in a blog post that it runs more than 1.5 trillion live auctions per month to fill […]

September 17, 2018

Mobile marketing just got foolproof. Zero percent of smartphone lockscreen marketing gets accidental ad clicks, says a study from a lockscreen ad platform provider. “The State of Lockscreen Advertising: Engagement, Revenue and Apprehension in a New Era of Mobile Advertising,” […]

August 6, 2018

A large percentage of this is likely to go towards in-app ads – currently the fastest growing form of mobile advertising. According to App Annie, in-app advertising is set to triple in value in the next few years, going from […]

June 13, 2018

To work toward solving the kinks in mobile advertising, The Wall Street Journal is turning to CMOs to work through solutions. The “WSJ Brand Council,” as it has been dubbed, will come together for an inaugural meeting at the Cannes […]

April 10, 2018

Last month, ad-tech company Drawbridge shut down its media-buying office in Europe after it was revealed that the firm’s data practices that comb together mobile, desktop and tablet stats for ad targeting would not work under the European Union’s General […]

January 3, 2017

Perspective matters a lot in life – it affects our relationships with family, our understanding of events around us, and it underlines our education, lifestyle and basic worldview. But perspective also plays a crucial role in how we shop online, […]

November 1, 2016

What do David Yurman and the George Washington Bridge in New York have in common? The answer: nothing. Except that there is a giant David Yurman billboard oozing luxury as you drive by the bridge. Luxury brands need to market […]

June 29, 2016

It has been a while now since ad-blocking software and applications progressively gained traction from those who want to browse the Internet ad-free. Seems like the advertising industry did not come up yet with any revolutionary, innovative replies. Most of […]

June 3, 2016

While the years of easy growth are behind the Internet industry, per Kleiner Perkins partner Mary Meeker in her annual Internet Trends report, opportunities exist, including at the intersection of data, mobile, voice and images. Pointing to businesses such as […]