Marketing Technologies, Mobile Marketing
May 17, 2023
Via: Business of AppsMobile advertising grew 14% year-on-year in 2022 to a whopping $336 billion. That’s according to data.ai’s State of App Revenue report, a comprehensive study of the mobile ad industry. It finds that despite formidable obstacles such as the far-reaching effects […]
Marketing Technologies, Mobile Marketing
February 23, 2023
Via: Business of AppsWith the rise of TikTok, video has been all about the short format. But now new research from growth acceleration platform Liftoff finds that longer video ads are more effective than their shorter counterparts. Mobile user acquisition managers seem to […]
Big Data, Customer Data, Platforms & Software
February 21, 2022
Via: Business of AppsGoogle said it plans to launch its own Privacy Sandbox initiative for Android as a growing number of tech and app companies continue to be scrutinised over user privacy and safety. The company said it plans to develop a more […]
Marketing Technologies, Mobile Marketing
January 28, 2022
Via: Marketing DiveApple continued a remarkable winning streak through the final stretch of 2021, a critical window that covers the holiday period. As other companies grappled with supply chain issues — tech manufacturers remain mired in chip shortages — the iPhone maker […]
Big Data, Platforms & Software
November 23, 2021
Via: Business of AppsMobile advertising and app monetisation company Tapjoy just launched Tapjoy Shopping – a dedicated in-app marketplace where consumers can shop from hundreds of brands and earn rewards when using their shopping apps to make a purchase. Tapjoy Shoping brings rewarded […]
Marketing Technologies, Mobile Marketing
June 23, 2021
Via: Business of AppsThe impact of the pandemic has led to new opportunities within mCommerce and social media for mobile advertisers and that’s having a positive effect on mobile marketing budgets. According to new data from WARC, mobile marketing budgets are going to […]
Marketing Technologies, Mobile Marketing
May 5, 2021
Via: Mobile MarketerWith Apple’s changes to the Identifier for Advertisers (IDFA) finally in effect — and the death of the third-party cookie imminent — mobile advertisers are prepared to reach consumers by focusing on the context of their ads, rather than one-to-one […]
Big Data, Customer Data, Marketing Technologies, Mobile Marketing
April 16, 2021
Via: Business of AppsA majority (73%) of advertisers in the US and UK are concerned about complying with privacy changes. That’s according to new research from AppsFlyer, the mobile attribution expert. The State of Measurement, Privacy and Compliance – Top List of Advertiser […]
Marketing Technologies, Mobile Marketing
April 14, 2021
Via: Business of AppsOn the back of growing demand from mobile and app advertisers, digital ad revenues in the US jumped 12% to nearly $140 billion in 2020, according to a report by the Interactive Advertising Bureau and PwC. The findings highlight that […]
July 17, 2020
Via: Scarlett MarsThere’s not much of our daily internet activity that cannot be handled by smartphones. And there’s a high chance that you are reading this article on your phone. Why is this relevant? Because, out of today’s 4.39 billion internet users, […]
February 14, 2019
Via: AdweekThink about the last few interactions you had: making plans with a friend, setting a meeting, ordering lunch. Whether they be personal or professional, chances are that the majority of your day-to-day interactions have taken place from behind a screen. […]
Big Data, Marketing Technologies, Mobile Marketing, Platforms & Software
January 8, 2019
Via: AdweekTwitter’s MoPub mobile advertising platform is teaming up with Pixalate and DoubleVerify to ensure the quality of traffic across its network. MoPub said in a blog post that it runs more than 1.5 trillion live auctions per month to fill […]
Marketing Technologies, Mobile Marketing
September 17, 2018
Via: Target MarketingMobile marketing just got foolproof. Zero percent of smartphone lockscreen marketing gets accidental ad clicks, says a study from a lockscreen ad platform provider. “The State of Lockscreen Advertising: Engagement, Revenue and Apprehension in a New Era of Mobile Advertising,” […]
Marketing Technologies, Mobile Marketing
August 6, 2018
Via: Econsultancy blogA large percentage of this is likely to go towards in-app ads – currently the fastest growing form of mobile advertising. According to App Annie, in-app advertising is set to triple in value in the next few years, going from […]
Marketing Technologies, Mobile Marketing
June 13, 2018
Via: AdweekTo work toward solving the kinks in mobile advertising, The Wall Street Journal is turning to CMOs to work through solutions. The “WSJ Brand Council,” as it has been dubbed, will come together for an inaugural meeting at the Cannes […]
April 10, 2018
Via: AdweekLast month, ad-tech company Drawbridge shut down its media-buying office in Europe after it was revealed that the firm’s data practices that comb together mobile, desktop and tablet stats for ad targeting would not work under the European Union’s General […]
Marketing Technologies, Mobile Marketing
January 3, 2017
Via: Mobile MarketerPerspective matters a lot in life – it affects our relationships with family, our understanding of events around us, and it underlines our education, lifestyle and basic worldview. But perspective also plays a crucial role in how we shop online, […]
Big Data, Platforms & Software
November 1, 2016
Via: Mobile MarketerWhat do David Yurman and the George Washington Bridge in New York have in common? The answer: nothing. Except that there is a giant David Yurman billboard oozing luxury as you drive by the bridge. Luxury brands need to market […]
Editorial, Mobile Marketing, Social Media Marketing, Web Advertising
June 29, 2016
Via: Olivia FosterIt has been a while now since ad-blocking software and applications progressively gained traction from those who want to browse the Internet ad-free. Seems like the advertising industry did not come up yet with any revolutionary, innovative replies. Most of […]
Marketing Technologies, Mobile Marketing
June 3, 2016
Via: Mobile MarketerWhile the years of easy growth are behind the Internet industry, per Kleiner Perkins partner Mary Meeker in her annual Internet Trends report, opportunities exist, including at the intersection of data, mobile, voice and images. Pointing to businesses such as […]