Ads & Programmatic

The digital advertising landscape is evolving rapidly, driven by the complexities of programmatic ad technology, which accounts for over 90% of U.S. digital display ad spend. Considerable risks such as ad misplacement, fraud, and brand suitability issues challenge advertisers aiming for secure and

In a rapidly evolving digital world where efficiency and measurable performance are paramount, the Virtual Programmatic Day # 2025 emerged as a pivotal event for the digital advertising sector. Hosted by IAB Europe and broadcast from the London offices of Rakuten Advertising, this event witnessed

In the ever-evolving domain of outdoor advertising, a dramatic shift is underway that influences how brands communicate with audiences. At the OOH Advertising Expo held at The Westin Mumbai Powai Lake, the spotlight gleamed on DGTOOHL as they showcased groundbreaking technology poised to redefine

Amid an ever-evolving advertising sector, Billups has emerged as a leader in out-of-home (OOH) advertising, breaking through modern-day disruptions to offer fresh solutions that address the challenges brands face today. As digital platforms become swamped with clutter and complexities, Billups'

The world of media advertising is witnessing a transformative shift with the rise of premium Digital Out of Home (DOOH) platforms. Boasting eye-catching large formats, which exceed the impact of traditional online video advertisements, premium DOOH is establishing itself as a cornerstone in modern

In an era where digital marketing is rapidly evolving, Netflix has taken a groundbreaking step by launching its advanced targeting suite across Europe, the Middle East, and Africa (EMEA). To shed light on this significant development, we have Anastasia Braitsik with us today. Anastasia is renowned