Content & SEO, Marketing Channels
March 7, 2023
Via: Search Engine LandSEM stands for “search engine marketing.” It is the process of combining SEO and PPC strategies to create a holistic internet marketing strategy that drives traffic and visibility through search engines based on a user’s search query. Originally called “search […]
Content & SEO, Marketing Channels, Social Media Marketing
October 27, 2022
Via: Search Engine JournalHello, my fellow search and biddable media industry friends. For those that watch, follow, and/or troll my Twitter account, you’ve seen me on #ppcchat bashing things like Pmax, Auto-Apply Recommendations, and GA4. That’s in addition to my usual rants about […]
Content & SEO, Marketing Channels
December 8, 2021
Via: Search Engine JournalSearch engine marketing professionals working with web developers know the frustration of communicating the importance of SEO requirements. That visually stunning website masterpiece could possibly be an equally stunning page load nightmare. SEO professionals that look at web design as […]
Content & SEO, Marketing Channels
November 18, 2021
Via: Search Engine JournalHello, my fellow search industry friends. It’s already November 2021, which means if you haven’t done it already, you’re behind schedule on planning for 2022. I recognize most of us have still not recovered from the dumpster fire that was […]
Marketing Technologies, Mobile Marketing
February 4, 2020
Via: Target MarketingOver time, the simplicity of Google’s results page has clearly eroded. In the beginning, Google’s clear user interface was beloved to search users for its ease of access and clarity. It was easy to spot ads, because they were clearly […]
Marketing Channels, Web Advertising
October 8, 2019
Via: Target MarketingMany e-commerce sites redesign and relaunch with a new look in the fall to capture the attention of holiday shoppers. One of the stated goals of most site redesigns is the endless search for … improved search results. In this […]
February 29, 2024
February 29, 2024
March 15, 2024