Tag: Search Engine Marketing

Content & SEO, Marketing Channels, Social Media Marketing

SEM Or Paid Social: Why Use Both?

October 27, 2022

Via: Search Engine Journal

Hello, my fellow search and biddable media industry friends. For those that watch, follow, and/or troll my Twitter account, you’ve seen me on #ppcchat bashing things like Pmax, Auto-Apply Recommendations, and GA4. That’s in addition to my usual rants about […]

Content & SEO, Marketing Channels

Web Design Practices That Frustrate SEO Pros

December 8, 2021

Via: Search Engine Journal

Search engine marketing professionals working with web developers know the frustration of communicating the importance of SEO requirements. That visually stunning website masterpiece could possibly be an equally stunning page load nightmare. SEO professionals that look at web design as […]

Content & SEO, Marketing Channels

SEM Planning for 2022: Because 2020 Didn’t Help You For 2021

November 18, 2021

Via: Search Engine Journal

Hello, my fellow search industry friends. It’s already November 2021, which means if you haven’t done it already, you’re behind schedule on planning for 2022. I recognize most of us have still not recovered from the dumpster fire that was […]

Marketing Technologies, Mobile Marketing

Why Google Going to the Dark Side Is Bad for Advertisers

February 4, 2020

Via: Target Marketing

Over time, the simplicity of Google’s results page has clearly eroded. In the beginning, Google’s clear user interface was beloved to search users for its ease of access and clarity. It was easy to spot ads, because they were clearly […]

Marketing Channels, Web Advertising

Site Redesigns Don’t Always Improve Search Results

October 8, 2019

Via: Target Marketing

Many e-commerce sites redesign and relaunch with a new look in the fall to capture the attention of holiday shoppers. One of the stated goals of most site redesigns is the endless search for … improved search results. In this […]